For the 10^th consecutive year, Samsung Electronics has maintained its position as the number 1 global leader in digital signage since 2009. Samsung’s SMART Signage portfolio delivers tailored solutions to meet customers’ needs. Through a series of three articles, Samsung Newsroom will further explore the industry leadership, innovations and exciting future of Samsung’s SMART Signage.

To better understand the benefits offered by Samsung’s SMART Signage, we imagined what a day in the life of a busy marketing specialist (referred to as “A” below) would be like whilst on a business trip and the SMART Signage solutions she might encounter.

Check out the below to learn more and stay tuned to the Samsung Newsroom for the next installment of the SMART Signage series.

For the 10^th consecutive year, Samsung Electronics has maintained its position as the No.1 worldwide leader in digital signage as measured by unit sales. Recently released data from IHS Markit, the leading provider of digital signage market data, identified Samsung as the top selling brand in the industry since 2009.

“Samsung’s innovative solutions are constantly pushing the boundaries of what’s possible,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “The IHS rankings validate years of dedication in providing partners with the tools they need to create more realistic and immersive viewing experiences. We will continue to drive the industry forward by adapting to changing customer needs and showcasing what’s possible for the future of display.”

According to the IHS Technology report “Public Displays Market Tracker”, Samsung accounted for 25.8 percent of the global market share for digital signage unit sales in 2018*.

Featuring a range of dynamic and versatile displays, the latest additions to Samsung’s SMART Signage portfolio includes several prominent industry award-winning products across various categories. Each delivers tailored solutions for numerous industries and verticals including retail, quick service restaurants, airports, digital out-of-home (DOOH) advertising, corporate, education, entertainment, hospitality and public transportation. These display technologies offer a more powerful visual alternative to standard signage.

• QLED 8K Signage – Offering the highest resolution in the market with Artificial Intelligence (AI) upscaling technology, QLED 8K signage enhances any image in commercial displays into more vibrant and engaging content to capture the attention of potential customers. Additionally, intelligent AI upscaling allows store owners and advertisers to produce content at a lower cost and resolution and still display in stunning 8K quality. QLED 8K signage was named Winner of the AV News Award in the Digital Signage Innovation of the Year category and Best of Show award at Integrated Systems Europe 2019 given by Installation, an industry publication.

• Semi-Outdoor OMN/OMN-D Series – Designed with storefront windows in mind, this series delivers consistent visibility, even in direct sunlight. Clean cable organization, easy-to-use software and a durable, energy efficient display make it a great choice for retailers. The OMN-D series is dual-sided allowing businesses to feature content both toward the street and in the store in a single display. The OMN/OMN-D Series was also recognized as a winner of the 2019 Top New Technology (TNT) Award for All-Weather Displays.

• Full-Outdoor OHN/OHN-D Series – Built with IK10-rated Magic Protection Glass, the OHN Series offers outstanding visibility as well as IP56-rated waterproof and dustproof display for unsurpassed durability. The OHN-D is a double-sided screen, ideal for grabbing the attention of potential customers on a bus shelter or street billboard.

• QMR/QBR Series – These new 2019 UHD 4K display models feature significant improvements including smaller bezels and a symmetrical design. This series was designed for shopping malls, retail stores and airports and features intelligent UHD upscaling and a non-glare panel for visibility.

• Samsung Flip – An interactive, 55-inch digital flip chart that drives more productive and efficient collaboration at the workplace, Samsung Flip offers a configurable design, natural writing experience and wheel-based stand. Enabling creative and effective office meetings, Samsung Flip was named winner of the AV News Award Presentation Innovation of the Year and 2019 Top New Technology (TNT) award in the Unified Communication & Collaboration category.

For more information about Samsung’s latest SMART Signage lineup, visit: https://displaysolutions.samsung.com.

* Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.

Plaza Norte, one of the iconic shopping malls in Lima, the capital of Peru, is now home to South America’s largest digital out-of-home (DOOH) LED signage created by Samsung Electronics. The two hundred thousand square meter shopping mall houses major shops and brands. Now the shoppers and visitors can also gather at the square in front of the mall to indulge in watching a major sports game or an exciting cultural event on the mega-sized screen.

The signage at Lima’s Plaza Norte is the latest example of Samsung’s recent LED signage endeavors, following the installation of South Korea’s largest curved SMART LED signage outside of COEX convention center in one of the most bustling areas of Seoul.

Samsung, the No.1 Leader in Global Signage Market

Samsung has held the number one market share of 24.9%¹ in the global signage market for nine consecutive years and will likely continue its position as a world leader for the tenth year according to 2018 1Q data released by IHS Markit. The company has continuously developed innovative signage products such as ultra-large-sized LED Signage and The Wall Professional. Back in 2009, Samsung opened up the video wall signage market by introducing the thinnest 7.3mm bezel video wall ever; and in 2015, the company acquired the North American LED commercial display company YESCO Electronics to strengthen its B2B display business.²

Breaking Records of Largest LED Signages

This year, Samsung Electronics is leading the market by focusing on large-sized LED signages, as showcased by record-breaking sizes of LED signages in Korea and Peru. Aside from the newest addition in Lima, Peru, Samsung also installed the longest ribbon-type advanced LED signage in New Zealand’s national stadium Eden Park as part of its official partnership with the Stadium. The curved LED signage outside of AFAS Circustheater, one of the most prominent theaters in the Netherlands, is another case where Samsung installed a large-sized LED signage custom-designed to meet unique needs.

To build the largest DOOH LED signage in South America, Samsung’s Enterprise Business Team collaborated with Plaza Norte’s marketing team for many months to launch the LED screen located on the outside of the Plaza Norte building. Building upon the previous experiences in the field, Samsung’s engineers decided that the ideal LED screen product for the mall would be the XA160F outdoor, which consists of 528 cabinets and has an area of 487 square meters.

The Samsung XA160F SMART LED Signage outdoor display features a 16.0mm pixel pitch for enhanced resolution. The screen also comes with IP65 standards that ensure the screen holds up under all types of weather conditions, and the panels have an anti-UV treatment that prevents deformation and discoloration due to sun exposure. In terms of performance, its design and brightness level deter the interference of light, maintaining levels of 7,700 nits at all times.

As it’s the largest DOOH LED signage in South America, the 487 square-meter screen marks a milestone for Samsung. The company will now strive for even higher goals in product innovation and project development regarding its professional display business.

¹ Data excludes performance in Consumer and Hospitality TVs used for signages.

² YESCO Electronics, a LED display manufacturing company based in Utah, US, was rebranded as Prismview in March 2016.