In addition to clinching the top position on the 2016/17 Brand Africa 100 rankings, Samsung also grew its brand value by 13 percent, making it the top brand in eight different countries.

A Focus on Improving Education

As a global corporate citizen, Samsung aims to create positive change for people in communities across the world and in Africa specifically, the company’s primary Citizenship efforts have focused on education. Since 2011, Samsung has been on a mission to provide education solutions in the country, including the development of Smart Schools, eLearning Centres and Digital Libraries in rural areas across the continent, so that a greater number of children are able to access the digital technology needed to gain an education and improve their lives.

To date, Samsung has successfully established more than 10 Digital Villages, as part of a multi-solution programme that addresses the lack of education and health infrastructure in Africa.

The Samsung Solar-Powered Internet School (SPIS) is just one example of Samsung’s education-related efforts in the country. Since launching in 2011 , SPIS has helped both students and schools achieve a 100% pass rate and about thirty schools are currently in operation.

Another successful initiative, the Engineering Academy, has seen more than 1,000 qualified technicians graduate from the programme. In 2016, the Women Technical Programme in South Africa and Ghana was added to the initiative to help women enter the technology field.

“There is an African proverb that says: ‘If you want to go quickly, go alone, but if you want to go far, go together,’” said Yoo Young Kim, CEO and President of Samsung Electronics Africa. “In much the same way, our efforts in Africa have been in close partnership with various partners, NGOs and government bodies, and we look forward to continuing these shared efforts to contribute to a brighter future for Africa as well as improved global society.”

Speaking at the 2016 Samsung Africa Forum, Abey Tau, Corporate Citizenship and Public Affairs Manager, said: “As a global citizen, we felt it was important to use our technology to give back to society. We do this in four ways: by creating new learning opportunities so that young people can enjoy access to better education; by using our technical expertise to develop and provide access to new healthcare solutions; by supporting youth employment through vocational training and skills development; and by reducing our impact on the environment.”

According to the World Bank, Sub-Saharan Africa accounts for more than 50% of all out-of-school children worldwide, which affects their future employment opportunities. The dire situation faced by many African countries is a result of a number of factors, including civil unrest, cultural beliefs and a lack of schooling infrastructure and resources.

It is against this backdrop that Samsung Electronics Africa has adopted an attitude of innovation by introducing technology where it previously has not existed. The aim is to make sure that every African child has access to education no matter where they are on the continent, using state-of-the-art digital technology enjoyed by children in developed countries.

Education as Seed of Innovation

Samsung believes that digital technology can completely transform the learning process, as well as the nature of teaching and learning, to create inclusive environments for everyone. Its Solar Powered Internet Schools, Smart Schools and E-Learning Academies provide solutions that deliver on this vision and improve the quality of learning, enhance teaching effectiveness and allow administrators to run institutions more effectively.

The company works with educators around the world to improve learning experiences through the use of technology, facilitating a classroom environment that is limitless and gives students access to a world of knowledge from their desks or on the go.

Through these education initiatives, Samsung hopes to instill a love of learning in students so that they may have equal access to opportunities and go on to become active participants in the economy. This can help to reduce the number of out-of-school children, giving them a chance to succeed.

Earlier this month, Nigerian president, Muhammadu Buhari, attended the launch of a Smart School in the state of Ogun.
Samsung will continue to drive access to education by launching a number of education initiatives in Ghana, Kenya, Rwanda, Tanzania, Uganda and DRC in 2016.

Skills of the Future

However, it takes more than simply providing access to education. As a result of the work Samsung continues to do across the continent, alongside governments, private sector partners and communities, it has come to light that many graduates leave institutions of higher learning with strong theoretical knowledge but lack the practical skills needed by industry.

Samsung’s Engineering Academy and Air-conditioning and Refrigeration Academy aim to change this by providing free, intensive, hands-on training to graduates. The Academies seek to develop skilled young African leaders who are adequately prepared for the world of employment. The programme forms a core part of Samsung’s vision to fast-track the entry of African youths into the electronics job market and to reduce the shortage of scarce skills in the IT industry. Zimbabwe will be a recipient of one of these academies this year.

“Investing in the skills of the youth also benefits Samsung – the more young people we can develop with skills in the electronics industry, the more we can be assured of our ability to provide excellent service to our customers,” says Tau.

Access to Quality Healthcare

According to the World Bank, more than 60% of people in Sub-Saharan Africa live in rural areas and are unable to access clinics for proactive medical care.

To help alleviate this, Samsung Electronics Africa has put initiatives in place through public-private partnerships.

In 2013, Samsung introduced the Solar Powered Health Centre, a solution housed in a shipping container fitted with the most advanced medical equipment and Samsung solar panels. Patients can be screened at the centre to diagnose conditions such as diabetes, high blood pressure, tooth decay and cataracts. They can also access information on health issues.

Samsung’s Mobile Health Centre, which uses technology to remotely connect to specialist doctors anywhere in the world to get expert opinion and diagnoses, communities quick access to primary healthcare, screening, mother and child facilities, dental care, eye testing and emergency care This year, Samsung will be establishing a Mobile Health Centre in Togo.

Samsung’s Digital Village, which focuses on the challenges in underserved and rural communities, provides access to new experiences by bringing advanced Information and Communication Technologies (ICTs) to under-resourced areas. This helps to bridge the digital divide and serves as a catalyst for local business and government service delivery.

The Digital Village is a hub where community members can access educational and health solutions.

Within a Digital Village set-up, Samsung also offers a Mother and Child Unit, which is equipped to offer comprehensive pre- and post-natal screening, care and education in an effort to reduce Africa’s high infant mortality rate.

In 2016, Samsung will be launching Digital Villages in Kenya, Ethiopia and Tanzania.

“These multi-purpose offerings provide a sustainable solution to challenges faced by African people, while improving their standards of living. The model addresses one of Africa’s largest economic challenges – electrification. The scarcity of electricity results in limited access to education, healthcare and connectivity – all of which are key to socio-economic development,” adds Tau.

Corporate Citizenship that Makes a Real Impact

“Collaboration with communities is key to finding the correct remedies to societal challenges,” says Tau. “At Samsung, we have a vested interest in the communities we operate in and, as a result, we have come up with solutions that directly address the everyday challenges most people encounter. Over the years, our collaborative efforts – guided by our strategic focus in the areas of education, health, the environment, and skills and employability – have seen us collaborate with different communities, NGOs and governments. These collaborations have given us insights that we have used when designing the solutions we have installed in the different communities across the African continent. 2016 is another year we build on these progressive partnerships and ensure that we positively impact the lives of more people.”