Samsung Electronics today announced the launch of the Galaxy A90 5G – the latest addition to the Galaxy A family with 5G connectivity. Made for digital natives living in the Era of Live, the Galaxy A90 5G combines 5G-connectivity with powerful features to capture, stream and share exactly the way you want.

“We’re excited about the success of the Galaxy A Series – a generation of smartphones built for the new Era of Live that focuses on essential features people want the most, including a high-quality camera, long-lasting battery and immersive display,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Samsung has worked tirelessly with our partners in the 5G ecosystem to bring 5G to as many people as possible, and now we are offering 5G connectivity across the entire Galaxy smartphone portfolio, giving more people high speed access and connected experiences.”

With the Galaxy A90 5G, you will be able to stream every minute of your favorite artists live concert, as if you were actually there. Additionally, with lower lag-times and a reliable and stable connectivity, you won’t miss a moment of that group video chat or critical moment in a game. As the hyper-connected 5G network brings us closer together and enables us to do more on our devices, security is a more important consideration than ever. The Galaxy A90 5G is secured by Samsung Knox, Samsung’s defense-grade security, ensuring that your device is protected, and that your connected experience is secure and safe.

Meet the Next-Generation Performance

The Galaxy A90 5G offers a powerful, seamless and reliable experience. It is the latest example of Samsung’s commitment to open collaboration, combining the advanced mobile features and intricate design of Galaxy devices with innovative 5G solutions from partners like Qualcomm. Equipped with the Snapdragon 855 5G Mobile Platform, the Galaxy A90 5G offers people transformative mobile experiences from superior 5G-connectivity to enhanced AI capabilities¹.

“We are proud of our long-standing partnership with Samsung to bring the high-powered speed and performance of 5G to as many people as possible through the most advanced platform yet, the flagship Snapdragon 855 Mobile Platform,” said Cristiano Amon, President, Qualcomm Incorporated. “Samsung’s innovative line of Galaxy devices paired with the Snapdragon X50 5G modem and Qualcomm^® RF-Front-End solutions will support an entirely new 5G experience that enables people to work faster and play harder, no matter where they are.”

Enjoy Your Life in Live

The Galaxy A90 5G enables you to record and share videos with the phone’s 48-megapixel camera. With enhanced camera features and AI capabilities such as Super Steady, Scene Optimizer and Flaw Detector, you can easily capture the experience that matters most while on-the-go. The 32-megapixel front camera also boasts features such as Live Focus Mode, making it easier than ever to capture the best selfies or group videos.

Enjoy the Galaxy A90 5G’s expansive 6.7-inch FHD+ Super AMOLED Infinity-U display for a cinematic experience to get the most out of your multimedia content. You will also be able to spend more connected living experience with the Galaxy A90 5G’s powerful battery and super-fast charging capabilities.

The Galaxy A90 5G also takes your mobile gaming experience to the next level. With 5G connectivity, you can enjoy live gaming without lags and its Game Booster will always be running at most optimum state when you are in the heat of the battle.

Now, for the first time on the Galaxy A Series, you can enhance your overall mobile experience with Samsung DeX and Microsoft’s Your Phone app² on Galaxy A90 5G. Samsung DeX allows you to expand your Galaxy A90 5G experience to your PC screen or TV. You can also use the Microsoft Your Phone app to mirror your phone display onto your desktop to check notifications, send and receive messages, and browse through recent photos.

The Galaxy A90 5G, created with a unique geometric pattern on the back glass will be available in two classic color options – black and white – from September 4 in Korea and will expand to additional markets thereafter.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com/galaxy-a-2019 or www.samsung.com/galaxy.

Galaxy A90 5G Product Specifications³

¹ Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon and Qualcomm RF Front-end are products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

² Your Phone is preloaded on Window 10 October release (1809 version) or newer, and downloadable on Windows 10 April release (1803 version). Views of messages on Your Phone is limited to 1,000 messages received recently while views of photo gallery are limited to 25 recent photos that are taken by the phone camera and screen-captured.

³ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

⁴ Screen measured diagonally as a full rectangle without accounting for the rounded corners.

⁵ Availability may vary by market.

⁶ Typical value tested under third-party lab condition. Rated (minimum) capacity is less.

Thanks to its 4,000mAh battery, the Galaxy A10s can keep up with you all day, whether you are gaming, streaming, or broadcasting live. The all-new dual camera means brighter, clearer photos, while depth detection intelligently recognizes backgrounds and allows you to add artistic effect to your images. The Galaxy A10s’ remarkable 6.2-inch Infinity-V Display provides an immersive experience when catching up on your favorite content, and with the addition of a fingerprint scanner to the Galaxy A10s, you can be sure to keep your data safe.

Check out the full specs of the new Galaxy A10s below.

This generation, also known as Generation Z will account for 40% of mobile device demand in the next decade. Priding themselves on spontaneity and creativity, these digital natives don’t just shoot stills, they create music videos. They’re adding filters and experimenting with AR effects. They’re conversing through Gifs & stickers and sharing their life story through videos across multiple social platforms.

I’m learning a lot from them. One thing is for certain. We see a movement from the ‘era of the selfie’ to the ‘era of live’. ‘Live’ is driving mobile video growth at an unprecedented pace, for example, live video consumption is expected to increase by 870%, making up 78% of total mobile data traffic by 2021.¹

This new generation is buying a mobile device to share, chat and watch content: 92% to do so through social media channels, 86% to use chat and instant message and 85% to view and share videos.²

But ‘live’ can only thrive if device technologies empower people to interaction through spontaneous, collaborative, and genuine connections. This requires a change.

I am proud to share that less than a year after announcing our renewed strategy, we are introducing the rebirth of the Galaxy A – a diverse range of smartphones built for the new era of communication, we call the ‘Era of Live’. This upgraded portfolio features improvements to the everyday essentials, offers the latest technologies, and ultimately provides an option for everyone, whether first-time mobile users or value-seekers looking for great features at an affordable price.

At Samsung, we are inspired by the energy and inventiveness of this new generation. We’re excited to be able to deliver the best screen, the best camera and the best battery in the segment so users can maximize the potential of live communication.

Galaxy A sits within the Galaxy ecosystem so people can extend their mobile experiences seamlessly and effortlessly. One UI enables users to have the same experience with the other Samsung flagship devices. Defense-grade Samsung Knox helps Galaxy A users stay safe and secure. Not compromising performance and experience, the brand-new Galaxy A portfolio is comprised of a wide-range of devices with different specifications and price points, ensuring that everyone can find an optimal device that helps them fulfill their goals.

But our efforts won’t stop here, our vision is to be the innovator of new mobile experiences that flow with us seamlessly and continuously wherever we go. By harnessing the power of 5G and AI, we will pioneer a new generation of immersive, personal and intelligent experiences. Experiences that reach across every device, platform and brand.

The Galaxy A is an exciting milestone along this important journey. And we can’t wait to see what users do with these new devices.

¹ BI Intelligence Calculations 2017. Cisco VNI Global Mobile Data Traffic Forecast 2016-2021.

² Global Web Index Devices 2018 H2 Report, 16-50

Samsung Electronics announces the launch of the new Galaxy A80 available for purchase online and in-stores in select markets¹ starting from July. Built for the Era of Live, Galaxy A80 offers meaningful innovations on a safe and secure platform: Samsung’s first rotating triple camera and the immersive New Infinity Display.

“Galaxy A80 is created for the Era of Live – a world where digital natives are capturing, sharing and connecting in the moment,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “The latest innovations in the camera, design and performance of Galaxy A80 bring a new mobile experience that fits the needs of today’s generation: always on and always ready.”

Share Your Experiences Live

In a first for Galaxy devices, Galaxy A80 is equipped with Samsung’s revolutionary rotating triple camera which provides the same high-quality lens, front and rear, so you never have to compromise the vividness of your videos and images. The rotating triple camera also lets you record footages continuously, no matter if shot on front or back camera, so your memories can be seen in one video.

Whether you’re hiking up the mountain during the day or enjoying street food at a night market, Galaxy A80 allows you to take clear and bright photos regardless of day or night with its 48MP main camera. Now, with the Ultra Wide Lens with a 123-degree viewing angle², you can be reassured knowing that you can easily photograph or capture and share a live video of everything you see.

Galaxy A80’s 3D Depth Camera allows you to capture your subjects with more depth, letting you create movie-like clips of your favorite moments with features such as Live Focus Video mode. Additionally, Super Steady Video mode reduces bumps or shakes for pro-level action videos.

Immerse in a Cinematic Multimedia Experience

Galaxy A80 features Samsung’s first New Infinity Display, an expansive, edge-to-edge, 6.7-inch FHD+ Super AMOLED screen³. With a 20:9 display ratio, the New Infinity Display allows you to fully engage in your favorite multimedia content. Take your audio-visual experience one step further with Dolby Atmos when using earphones or Bluetooth speakers.

Stay Connected Conveniently and Securely

As part of the Galaxy experience, Galaxy A80 also features Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software. In addition, Samsung Pass will allow you to securely and conveniently access apps and websites through fingerprint sensor.

With Galaxy A80’s Intelligent Performance Enhancer, you can expect your Galaxy A80 to work harder, faster and longer whenever you need it. Its AI-powered performance optimization software maximizes the device’s CPU, RAM and battery capacity, tailoring your Galaxy A80’s efficiency to your everyday needs.

Stand Out with Distinctive Designs

Galaxy A80 comes in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold and Ghost White options come with hints of pink and blue respectively, letting you express your personal style.

For more information about the Galaxy A80, visit www.news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

Samsung Galaxy A80 Product Specifications*

*Availability, colors and price may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
**Screen measured diagonally as a full rectangle without accounting for the rounded corners.
***Viewing angle adjusted down for selfie mode on Ultra Wide Camera.
****Typical value tested under third-party lab condition. Rated (minimum) capacity is less. For more information, please visit www.samsung.com.

¹ Availability varies by market.
² Viewing angle adjusted down for selfie mode on Ultra Wide Camera.
³ Screen measured diagonally as a full rectangle without accounting for the rounded corners.

The globe-spanning event, which was headquartered in Bangkok and included satellite showcases in Milan and São Paolo, was kicked off by DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. After unveiling the latest additions to the Galaxy A range, which Koh described as “devices that make cutting-edge innovation the standard for everyone,” Samsung demonstrated how it optimized the smartphones, inside and out, for the way we communicate today.

In case you missed it, here’s a recap of some of A Galaxy Event’s most exciting moments.

[Bangkok]

DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics, takes to the stage in Bangkok and introduces the crowd to the Galaxy A70 and Galaxy A80.

Koh proudly presents the Galaxy A70 (right) and Galaxy A80 (left), the latter of which features Samsung’s first-ever rotating camera.

Samsung Malaysia’s Rue Bee Quak walks the audience through the ins and outs of the Galaxy A80’s Intelligent Performance Enhancer, which, as she put it, “learns how you use the phone, predicts what apps you will open, and optimizes its performance.”

Samsung New Zealand’s Jacob Barton describes how the Galaxy A70’s Super AMOLED Infinity-U Display offers “a richer viewing experience through spectacularly vibrant colors in all conditions. So you can enjoy every pixel of your photos, videos and games.”

After the presentation, Samsung welcomes the Galaxy A series’ newest ambassadors to the stage – Lisa, Jennie, Rosé and Jisoo, of K-Pop sensation BLACKPINK – who thrill the crowd with an unforgettable performance.

After the performance, BLACKPINK’s Lisa (left) and Jisoo share a few of their favorite Galaxy A series features.

‘A Galaxy Event’ MC, Bam Pitipat Kootrakul (left), poses with a guest for a fun selfie with the Galaxy A70

Guests get hands-on with the Galaxy A70 and Galaxy A80 in the Bangkok event’s experience zone.

[Milan]

‘A Galaxy Event’s Italian showcase was held at the city’s famed Padiglione 3.

The reveal of the Galaxy A70 was met with boisterous applause.

The experience zone at Samsung’s satellite event in Milan is packed with guests eager to test out the new smartphones’ powerful features.

A guest snaps a photo of the Galaxy A70’s sleek, ergonomic design.

In Milan, the fun continues after the showcase with a live performance.

[São Paolo] 

A new generation enters the Era of Live.

A Galaxy Event’s São Paolo showcase offered fun for all ages.

Guests of the São Paolo event take part in a fun, Galaxy-inspired Dance Studio.

Excited audience members connect through an incredible live experience.

Members of the media test out the Galaxy A products in the São Paolo event’s experience zone.

After three captivating events across the globe, A Galaxy Event has now drawn to a close and the wait for the launch of the Galaxy A70 and Galaxy A80 is nearly over.

If you weren’t able to catch A Galaxy Event live, or want to check out the showcase again, you can watch a replay of the entire event above. You can also follow all the coverage at the Samsung Newsroom to find out more about how the Galaxy A series is ushering in a new Era of Live.

Samsung Electronics reveals the new Galaxy A80 – a smartphone created for the way people are engaging in the Era of Live. People are increasingly using their smartphones to share live interactions – capturing spontaneous photos, streaming live video and connecting over shared experiences that are happening right now. We are moving from the ‘era of the selfie’ to the ‘era of live’, where people are fostering more genuine and meaningful connections. Built to drive this evolution, the Galaxy A80 offers compelling innovations: a captivating, full-screen display, Samsung’s first revolutionary rotating camera and an intelligent battery.

“Consumers are at the center of everything we do and they search for devices personalized to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

Capture the World as You See It

Created with Samsung’s first rotating camera, the Galaxy A80 lets people seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to sacrifice on quality.

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. Built with an Ultra Wide angle lens with the same viewing angle as the human eye, so your favorite views can be shared with less panning.

The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level action videos. And with other intelligent camera features such as Scene Optimizer that can recognize and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Enjoy Immersive Multimedia Experiences

Enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. Featuring the 6.7-inch FHD+ Super AMOLED screen, Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story.

Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.

Stay Connected for Longer

The Galaxy A80’s 3,700mAh battery and its Super-Fast Charging at 25W capabilities keep you connected for longer and gives you more freedom by allowing you to charge your phone quickly – so you don’t miss a beat.

The Galaxy A80 also features an intelligent battery which learns your daily routine and app usage patterns to optimize your phone’s power consumption. The Adaptive Power Saving Mode enables users to be reassured knowing the smart battery is running most efficiently for the best performance needed.

Access What You Need, When You Need It – Safely and Securely

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimization software, which adjusts the battery, CPU and RAM of your device based on your unique usage, helping your phone work harder and launch apps faster when you need them.

Bixby Routines helps keep you on track by learning your app usage patterns and analyzing your habits so that it knows which features you need, when you need them. Bixby Routines automates your everyday tasks and apps based on your routine, such as driving or being at work.

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software, people can enjoy the freedom of connection safely on Galaxy A80. This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease-of-use, a fingerprint scanner was embedded on-screen so people can intuitively unlock their phone.

To complement people’s active lifestyles, Galaxy A80 includes button-activated or hands-free Bixby so that users can get connected to the information needed more conveniently. Users can also easily access other features such as Bixby Vision, Bixby Home, and Reminder while on-the-go. The Galaxy A80 also features key Galaxy experiences including Samsung Health, Samsung Pay^* and more.

Express Your Style with an Elegant Design

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold color includes elements of pink, while the Ghost White option combines some blue characteristics, so these colors look different depending on light direction and reflection.

The Galaxy A80’s sleek design and comfortable, ergonomic grip ensures it fits comfortably in your hand – so it’s easy to use when on-the-go.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

Samsung Galaxy A80 Product Specifications**

^*Availability may vary by market
^**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
^***Screen measured diagonally as a full rectangle without accounting for the rounded corners.
^****Typical value tested under third-party lab condition. Rated (minimum) capacity is less. For more information, please visit www.samsung.com.