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		<title>Ergonomic design &#8211; Samsung Global Newsroom</title>
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            <title>Ergonomic design &#8211; Samsung Global Newsroom</title>
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		<description>What's New on Samsung Newsroom</description>
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				<title><![CDATA[A Guide to Using the Category-Defying Galaxy Fold]]></title>
				<link>https://news.samsung.com/global/a-guide-to-using-the-category-defying-galaxy-fold</link>
				<pubDate>Thu, 26 Sep 2019 11:00:28 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[App Continuity]]></category>
		<category><![CDATA[Dynamic AMOLED Display]]></category>
		<category><![CDATA[Eco-Friendly Packaging]]></category>
		<category><![CDATA[Ergonomic design]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy Fold]]></category>
		<category><![CDATA[Immersive Display]]></category>
		<category><![CDATA[Multi-Active Window]]></category>
		<category><![CDATA[Multitasking]]></category>
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									<description><![CDATA[When it comes to managing both our work and personal lives simultaneously, two screens are definitely better than one. With the Galaxy Fold, a category-defining device featuring both a compact cover display and a large display of 7.3 inches unfolded, you can get things done one-handed while on the go and enjoy the immersive experience […]]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-112907" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main1.jpg" alt="" width="1000" height="570" /></p>
<p>When it comes to managing both our work and personal lives simultaneously, two screens are definitely better than one. With the Galaxy Fold, a category-defining device featuring both a compact cover display and a large display of 7.3 inches unfolded, you can get things done one-handed while on the go and enjoy the immersive experience and ultimate productivity when unfolded.</p>
<p>To help users better experience this latest category of mobile device, Samsung Newsroom has put together a guide to using the Galaxy Fold, so that from the moment of unboxing and experiencing its new form factor for the first time, the device’s innovative user experience is wholly yours.</p>
<h3><span style="color: #000080"><strong>1. First Introductions</strong></span></h3>
<p><img class="alignnone size-full wp-image-112908" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main2.jpg" alt="" width="1000" height="563" /></p>
<p>The premium package your Galaxy Fold comes in is made entirely from eco-friendly materials, and from the moment you open the box, your experience with the device begins. The device is laid out flat for your first folding experience with your Galaxy Fold.</p>
<p>But ahead of getting completely hands-on with the product, be sure to check out the product usage instructions that come attached to the display. These provide you with an introduction to the Galaxy Fold’s innovative folding mechanism and outline how to make the most of the device’s groundbreaking two displays.</p>
<h3><span style="color: #000080"><strong>2. Getting a Grip</strong></span></h3>
<p><img class="alignnone size-full wp-image-112909" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main3.jpg" alt="" width="1000" height="333" /></p>
<p>As with any mobile device, a key part of being able to enjoy your Galaxy Fold comfortably is being able to grip it properly. The Galaxy Fold has been developed with an ergonomic design that lets you easily use with one hand when folded, and is narrower than conventional smartphones – 62.8mm in width and 160.9mm in length – for maximum ease of use. An identical volume and design have been applied to all four sides of the device to provide the best grip whether you are holding it folded or unfolded.</p>
<p>You will notice that the volume keys, power key and fingerprint recognition sensors are located on the right side of the device for convenience. These keys can be customized according to your own usage preferences – pressing the power key twice defaults to launch camera, and long pressing the power key launches Bixby. These settings can be changed to open your preferred apps (Settings > Advanced features > Bixby). You can also register up to four fingers or thumbprints for unlocking the device for ease of use from any angle, whether you are right or left-handed.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-112898" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main5.jpg" alt="" width="1000" height="333" /></p>
<p>One of the bonuses of having two displays in one device is that you can set two custom home screens for both the cover display and the main display, so that the most useful apps for one-handed use and also for multitasking use are always at your fingertips when you fold or unfold your device. The location of the screen’s navigation bar can also be set to the middle, left or right-hand side of the unfolded display for a personalized user experience (Settings > Display > My navigation bar > Adjustment).</p>
<h3><span style="color: #000080"><strong>3. Learning How to Switch Seamlessly</strong></span></h3>
<p><img loading="lazy" class="alignnone size-full wp-image-112899" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main6.jpg" alt="" width="1000" height="606" /></p>
<p>Once you’ve customized the Galaxy Fold’s user settings to your own needs and usage preferences, it is time to take advantage of the phone’s pioneering user experience and begin seamlessly switching apps and content from the cover display to the main display and back again.</p>
<p>App Continuity, part of the brand new UX developed specifically for the Galaxy Fold, means that you can check an email notification on the front screen and open up the main display to reveal a large keyboard for easier replying. This works both ways between the two displays; if you’ve read an e-book or e-mail on the cover display, you can open up the device to its unfolded, expansive main display and continue reading seamlessly. Similarly, you can take an in-depth look at a navigation app on the main display to work out directions, then fold the phone and have your route switch over without interruption to the cover display for easy reference while walking (Settings > Display > Continue apps on front screen).</p>
<h3><span style="color: #000080"><strong>4. Mastering a Versatile Camera</strong></span></h3>
<p><img loading="lazy" class="alignnone size-full wp-image-112900" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main7.gif" alt="" width="1000" height="563" /></p>
<p>When it comes to taking photos with your Galaxy Fold, you are able to take great photos at any time thanks to the six cameras it has on its front, back and main display. For taking a quick selfie, the front camera on the cover display is the perfect choice, and then when you’re looking to capture a memory with a larger number of people, the dual cameras of the main display are able to capture everything and everyone in a live focus selfie – all without a selfie stick.</p>
<p>Furthermore, users can enjoy an expansive, immersive picture-taking experience when harnessing the Galaxy Fold’s rear triple camera thanks to the size of the viewfinder on the Galaxy Fold’s unfolded screen. For effortless picture-taking regardless of the orientation of your device, the Galaxy Fold’s shutter button will automatically move to an optimized location when you turn your device to and from portrait or landscape – you can even press and drag the button to place it somewhere else yourself.</p>
<h3><span style="color: #000080"><strong>5. Harnessing the Power of an Immersive Display</strong></span></h3>
<p><img loading="lazy" class="alignnone size-full wp-image-112901" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main8.jpg" alt="" width="1000" height="563" /></p>
<p>When it comes to enjoying your favorite content, be sure to test out the immersive gaming experience the Galaxy Fold provides if that’s your thing, and try out watching high-quality videos on the unfolded main display to experience just how expansive it is.</p>
<p>With the Galaxy Fold, your viewing experience is taken to another level thanks to the real estate of the main screen, but the device’s size is not the only thing bringing you such a cinematic dynamic experience. The Galaxy Fold features a Dynamic AMOLED Display, with HDR10+ color and Dynamic Tone Mapping for heightened contrast. Furthermore, while immersing yourself in your favorite content and games, the Galaxy Fold’s TÜV Rheinland-certified Eye Comfort display reduces blue light emissions without sacrificing picture quality.</p>
<p>You can make your viewing experience even more immersive by dragging down the upper notification window and switching on the Dolby Atmos feature; the Galaxy Fold provides crisp, clear sound by AKG thanks to its dual balanced stereo speakers.</p>
<h3><span style="color: #000080"><strong>6. Multitasking Like a Pro</strong></span></h3>
<p><img loading="lazy" class="alignnone size-full wp-image-112902" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main9.jpg" alt="" width="1000" height="667" /></p>
<p>Multitasking has become part of our daily lives as we constantly find ourselves switching between apps in order to get everything done. The Galaxy Fold lets you enjoy this experience all on one screen device thanks to its Multi-Active Window feature, which allows you to use multiple active apps simultaneously on the display for the first time on a smartphone.</p>
<p>By swiping the right-hand side of the main unfolded display, you can access the Multi Window Tray, which lists both your recently used apps as well as a ‘View All’ button to see all apps that support Multi Window. You can also customize your most-used apps within the Tray (Settings > Advanced features > Multi window tray). You can then drag and drop up to three apps into the desired position and order on the display, and even then toggle the size of the app’s window by pressing the handle at the top each window for further customization.</p>
<p>But this PC-like multitasking experience does not stop there for the busy user. As well as three Multi Windows, the Galaxy Fold also supports up to five pop-up windows, meaning that on days where there’s a lot to be done, you can work on up to eight applications simultaneously. To access these pop-up windows, open up the Multi Window Tray, drag the app you need to the center of the display. These pop-up windows can be made transparent so as not to hinder your use of the Multi-Active Windows behind it.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-112903" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main10.gif" alt="" width="1000" height="563" /></p>
<h3><span style="color: #000080"><strong>7. Next-Level Productivity</strong></span></h3>
<p>Now that you’ve mastered multitasking like a pro on your Galaxy Fold, there are a few other next-level features those who need to use their device for both work and play. The Galaxy Fold comes with dual messenger feature, meaning that you can keep your work and personal messages in separate windows thanks to the multi-window functionality of the Galaxy Fold.</p>
<p>Alarms and notifications can be customized for new windows by dragging them while multitasking, meaning that once a notification message appears at the top of the screen, you can easily and quickly drag it down into a Multi-Active Window to seamlessly reply without interrupting your other app activity (Settings > Advanced features > Smart pop-up view).</p>
<p><img loading="lazy" class="alignnone size-full wp-image-112904" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/09/Galaxy-Fold-Guide_main11.gif" alt="" width="1000" height="700" /></p>
<p>Finally, you’re sure to be able to keep multitasking as and when you need to thanks to the Galaxy Fold’s premium performance, powered by a next-generation AP chipset and 12GB of RAM for stronger computing power.</p>
<p>And with that, you’re set to use your Galaxy Fold like a pro and make the most of Samsung’s latest category-defining mobile device that harnesses the productivity of a PC with the usability of a smartphone – for everything you need to get done.</p>
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				<title><![CDATA[[Hands-On] The Gear Fit2 Pro – Built to Go Beyond Fitness]]></title>
				<link>https://news.samsung.com/global/hands-on-the-gear-fit2-pro-built-to-go-beyond-fitness</link>
				<pubDate>Mon, 18 Sep 2017 16:30:38 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_thumb704.jpg" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ergonomic design]]></category>
		<category><![CDATA[Gear Fit2 Pro]]></category>
		<category><![CDATA[Partnership]]></category>
		<category><![CDATA[Speedo On]]></category>
		<category><![CDATA[Spotify]]></category>
		<category><![CDATA[Under Armour]]></category>
                <guid isPermaLink="false">http://bit.ly/2xKVhvi</guid>
									<description><![CDATA[Made for all the ways people work out, Samsung Electronics’ water-resistant Gear Fit2 Pro helps users stay motivated, maintain a healthy lifestyle and achieve their fitness goals so they can get the most out of their everyday activities and live a well-balanced life. Read on to learn more about the new fitness band’s ergonomic design, […]]]></description>
																<content:encoded><![CDATA[<p>Made for all the ways people work out, Samsung Electronics’ water-resistant <a href="https://news.samsung.com/global/samsungs-new-enhanced-wearables-gear-sport-gear-fit2-pro-gear-icon-x-combine-the-best-in-smart-living-fitness-and-health" target="_blank" rel="noopener noreferrer">Gear Fit2 Pro</a> helps users stay motivated, maintain a healthy lifestyle and achieve their fitness goals so they can get the most out of their everyday activities and live a well-balanced life.</p>
<p>Read on to learn more about the new fitness band’s ergonomic design, robust fitness tracking capabilities and premium partnerships that help users get the most out of their workouts.</p>
<h3><span style="color: #000080"><strong>Stylishly Designed with Lifestyle in Mind</strong></span></h3>
<div id="attachment_93877" style="width: 715px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-93877" class="wp-image-93877 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_1_1.jpg" alt="" width="705" height="705" /><p id="caption-attachment-93877" class="wp-caption-text">Available in Red (left) and Black (right), the Gear Fit2 Pro is a stylish accessory that blends seamlessly with both workwear and activewear.</p></div>
<p><img loading="lazy" class="alignnone size-full wp-image-93878" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_1_2.jpg" alt="" width="705" height="355" /></p>
<p>Featuring a lightweight, ergonomic design with an enhanced watch-style clasp, the <a href="http://www.samsung.com/us/explore/gear-fit2-pro/" target="_blank" rel="noopener noreferrer">Gear Fit2 Pro</a> provides a comfortable fit during exercise sessions and other everyday activities. The fitness band’s Super AMOLED curved 1.5-inch display with a high-resolution color touchscreen adds to the user experience by making messages easier to type and notifications easier to read.</p>
<p>But the device’s design isn’t all about functionality. Available in Black and Red, and featuring linear and geometric band patterns, respectively, its polished, sleek aesthetic also makes it a stylish accessory that blends seamlessly with both workwear and activewear. Furthermore, with Small (125-165mm) and Large (158-205mm) strap options, and approximately 3,000 interchangeable display faces that are either preloaded or can be downloaded via the Galaxy Apps store directly from the device, the Gear Fit2 Pro can easily be personalized to fit the user’s individual style.</p>
<div id="attachment_93887" style="width: 715px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-93887" class="wp-image-93887 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_2_1.jpg" alt="" width="705" height="352" /><p id="caption-attachment-93887" class="wp-caption-text">Users can select from approximately 3,000 interchangeable display faces to personalize their Gear Fit2 Pro.</p></div>
<p><strong> </strong></p>
<div id="attachment_93888" style="width: 715px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-93888" class="wp-image-93888 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_2_2.jpg" alt="" width="705" height="355" /><p id="caption-attachment-93888" class="wp-caption-text">Preloaded display faces can be further stylized to fit the user’s preferences, while additional display faces can be downloaded via the Galaxy Apps store.</p></div>
<h3><strong><span style="color: #000080">Ideal for Swimmers with 5 ATM Water Resistance and Speedo On</span> </strong></h3>
<p>A <a href="https://news.samsung.com/global/can-you-swim-with-your-wearable-these-water-resistance-ratings-will-help-you-find-out" target="_blank" rel="noopener noreferrer">water resistance rating</a> of 5 ATM (50 meters) under ISO standard 22810:2010<sup>1</sup> enables advanced swim tracking and monitoring directly from the Gear Fit2 Pro to allow users to measure their key swim metrics for better results. Furthermore, when users begin tracking their swimming session, the device automatically activates the Water Lock Mode, which prevents its screen from being accidentally triggered when touched by water.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-93874" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_3_f.jpg" alt="" width="705" height="351" /></p>
<p><img loading="lazy" class="alignnone size-full wp-image-93855" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_4.jpg" alt="" width="705" height="351" /></p>
<p><a href="https://news.samsung.com/global/speedo-and-samsung-make-waves-with-partnership-to-bring-industry-leading-swim-tracking-capabilities-to-gear-fit2-pro-and-gear-sport" target="_blank" rel="noopener noreferrer">Speedo On</a>, Speedo’s first wearable swim tracking app, comes preloaded on the device, and allows users to track, analyze and share their swim data with other swimmers. The app measures and tracks key swim metrics such as stroke type, lap time, SWOLF, pace and more, all the while offering personalized tips, training plans and drill videos. After transferring the data to the corresponding app on the user’s smartphone, Speedo On syncs the user’s data with Samsung Health so they can get a more comprehensive view of their overall fitness progress.</p>
<h3><span style="color: #000080"><strong>GPS and Precise Tracking Features to Improve Well-Being</strong></span></h3>
<p>With a variety of intuitive fitness tracking features, the Gear Fit2 Pro gives users more control over their fitness routines and general well-being.</p>
<p>Its built-in GPS offers precise tracking<sup>2</sup> of users’ swimming, running, cycling and hiking data, including distance traveled, speed and calories burned, allowing users to accurately monitor their progress throughout their workout directly from the device itself.</p>
<p>Automatic activity detection also recognizes users’ movements and automatically tracks activities including running, walking, cycling, elliptical and rowing machine, as well as other dynamic activities such as dancing and tennis after the user has been exercising for more than 10 minutes. Moreover, users can manually select up to 17 workout categories to track additional activities based on their needs.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-93847" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_5.jpg" alt="" width="705" height="351" /></p>
<p><img loading="lazy" class="alignnone size-full wp-image-93891" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_5_2_f.jpg" alt="" width="705" height="351" /></p>
<p>Similarly, real-time, continuous heart rate monitoring with improved accuracy tracks every second of the user’s heart rate and provides them with detailed feedback. The device measures maximum heart rate<sup>3</sup> and breaks it down into three zones (moderate, vigorous and maximum) so users can stay informed and motivated throughout the day, whether they’re enjoying a stress-free snooze or an invigorating cycling class.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-93848" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_6.jpg" alt="" width="705" height="351" /></p>
<p>Because the Gear Fit2 Pro tracks the user’s activity for 24 hours a day, the user is able to not only monitor their exercise, but can also view information about the quality of their sleep as well as the number of calories that they burn throughout the day.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-93849" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_7.jpg" alt="" width="705" height="351" /></p>
<h3><span style="color: #000080"><strong>Premium Partnerships for a More Connected Life</strong></span></h3>
<p>Adding to the Gear Fit2 Pro’s robust tracking capabilities are an assortment of unique partnerships with industry-leading brands such as Spotify, Under Armour and, as previously mentioned, Speedo that help to deliver premium fitness experiences.</p>
<p>The Gear Fit2 Pro is the first wearable to offer Spotify Offline mode.<sup>4</sup> This means that users can store and listen to up to 500 songs – even when they’re offline or without their smartphone<sup>5</sup> – so they can stay entertained and motivated even during the most grueling of workouts.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-93850" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_8.jpg" alt="" width="705" height="351" /></p>
<p>Samsung’s Under Armour partnership provides users with access to the brand’s popular fitness apps<sup>6</sup> that offer a connected experience via exclusive features including activity, nutrition and social functions. Users will also have access to a one-year free membership of premium access to content on MyFitnessPal, MapMyRun and Endomondo, including personal training plans, advanced statistics and a nutrition dashboard. Under Armour’s apps sync with Samsung Health to make it easier to keep track of fitness data and workouts no matter which app the user is in.</p>
<p><img loading="lazy" class="alignnone wp-image-93851" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/Hands-On-Gear-Fit2-Pro_main_9.jpg" alt="" width="705" height="246" /></p>
<p>Samsung’s Gear Fit2 Pro is now available for purchase in select markets.</p>
<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/ESspa4ADnyw" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p><span style="font-size: small"><em><sup>1</sup></em><em> Water-resistant in up to 50 meters of water under defined conditions of pressure, time, velocity and temperature per ISO 22810:2010 certification. Not intended for deep-water snorkeling, scuba diving or waterskiing. Avoid excessive, sudden temperature changes and high-velocity water activities. Falls and shocks may breach integrity. Rinse in fresh water and dry after use in sea water.</em></span></p>
<p><span style="font-size: small"><em><sup>2 </sup></em><em>GPS accuracy may be affected by factors such as weather conditions, trees, buildings/structures and satellite interference.</em></span></p>
<p><span style="font-size: small"><em><sup>3</sup></em> <em>MHR (Maximum Heart Rate) = 220 – Age, Moderate: 50~70% of MHR / Vigorous: 70~90% of MHR / Maximum: 90~100% of MHR</em></span></p>
<p><span style="font-size: small"><em><sup>4</sup></em><em> A Spotify Premium subscription is required to play music offline.</em></span></p>
<p><span style="font-size: small"><em><sup>5</sup></em><em> The Gear Fit2 Pro is compatible with Samsung Galaxy devices (Android 4.3 or later) and other Android devices (Android 4.4 or later), as well as iOS devices for iPhone 5 or later (iOS 9.0 and above).<br />
</em></span></p>
<p><span style="font-size: small"><em><sup>6 </sup></em><em>Under Armour’s MapMyRun, Endomondo and Under Armour Record for Gear devices are not supported in Bahrain and Saudi Arabia. Under Armour’s MyFitness Pal for Gear devices is not supported in Bahrain, Saudi Arabia and Kuwait.</em></span></p>
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				<title><![CDATA[HOLMEs: The Unsung Heroes Behind the AddWash Washing Machine]]></title>
				<link>https://news.samsung.com/global/holmes-the-unsung-heroes-behind-the-addwash-washing-machine</link>
				<pubDate>Thu, 16 Jun 2016 14:00:55 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2016/06/Addwash_thumb_704.jpg" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Consumer Electronics]]></category>
		<category><![CDATA[Ergonomic design]]></category>
		<category><![CDATA[Holmes Team]]></category>
		<category><![CDATA[Laundry]]></category>
		<category><![CDATA[Washing Machine]]></category>
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									<description><![CDATA[The process of creating a new product is not something to be taken lightly, especially when it has the potential to touch millions of lives. Even seemingly ordinary appliances like refrigerators and washing machines have a lot of science and technology welded into each layer. Usually, consumers only see the finished product and revel in […]]]></description>
																<content:encoded><![CDATA[<p>The process of creating a new product is not something to be taken lightly, especially when it has the potential to touch millions of lives. Even seemingly ordinary appliances like refrigerators and washing machines have a lot of science and technology welded into each layer.</p>
<p>Usually, consumers only see the finished product and revel in its newly developed features. They don’t get to hear about the efforts made by the hundreds and thousands of team members at Samsung that work tirelessly to ensure that each opening of a refrigerator door, for example, is a good experience. Nevertheless, whether it is applying completely new technologies or improving previously commercialized ones, God is in the details.</p>
<h3><span style="color: #000080"><strong>The HOLMEs Team</strong></span></h3>
<p>One team of unsung heroes at Samsung consists of Human Oriented Leading Material Experts or “HOLMEs.” This team is also affectionately known as the “Holmes Team,” partly due to their abilities to make brilliant observations and drive results—similar to those of Sherlock Holmes (yes, the character created by Sir Arthur Conan Doyle).</p>
<p>The 15-member Holmes Team created and operates a 24/7 lab designed to fully replicate a real house, solely dedicated to researching how consumers physically react to home appliances. The ultimate goal: creating products that respond to consumer needs and maximize user convenience.</p>
<p>In their lab, thermal-imaging cameras and sensors line the walls while researchers observe test subjects through a special kind of glass that camouflages their presence. This is so that participants can feel as comfortable and at home as possible.</p>
<p>Sometimes, members of the Holmes Team even take part in the experiments directly. Since certain features are more comfortable to certain people depending on age, gender, health condition, and muscle and bone structure, among other factors, it is important to observe a wide variety of people and reactions to gather effective big data. In some cases, ambitious team members go home nursing sore muscles and joints after repeating the same movements several hundred times.</p>
<p>Under the Holmes Team’s leadership, every Consumer Electronics product undergoes tens of thousands of experiments before receiving the green light to launch. Samsung AddWash was no exception.</p>
<div id="attachment_74471" style="width: 715px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-74471" class="wp-image-74471 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2016/06/Addwash_705.jpg" alt="Addwash_705" width="705" height="483" /><p id="caption-attachment-74471" class="wp-caption-text">Senior Engineer Ah-Hyun Bae (left) strikes a pose with two Holmes Team members at the Future Device Lab for the Digital Appliance Business in Suwon, South Korea.</p></div>
<h3><span style="color: #000080"><strong>Easing Stress with an Ergonomic Design</strong></span></h3>
<p>The Samsung AddWash front-loading washing machine offers consumers a whole new way to do their laundry, letting them stop a wash mid-cycle to add clothes or detergent. It’s perfect for that loose sock that falls out of the hamper on the way to the laundry room, or for delicate items you want to add later in the cycle.</p>
<p>Samsung wanted to give consumers a way to open the main door in the middle of a wash. Instead, the Design Team came up with the idea of adding a smaller second door they then dubbed the “kangaroo pouch.”</p>
<p><img loading="lazy" class="alignnone size-full wp-image-74472" src="https://img.global.news.samsung.com/global/wp-content/uploads/2016/06/Addwash_product_705.jpg" alt="Addwash_product_705" width="705" height="471" /></p>
<p>“[We] gathered data on over 10,000 test subjects to evaluate how much energy was required to open the hidden door based on age, gender and health conditions,” says Ah-Hyun Bae, Senior Engineer, Digital Appliances Business, Samsung Electronics. “These experiments take a lot of time but they tell us so much about consumer psychology and behavior, and they were a big help in developing this special AddWash door.”</p>
<p>Just as the Holmes Team had confirmed with big data analysis, AddWash’s final ergonomic design reduces pressure to the consumer’s waist by 70 percent and lessens spinal strain by 40.8 percent when one uses the window instead of bending down to open the main door.</p>
<h3><span style="color: #000080"><strong>Considering Safety, Especially for Children</strong></span></h3>
<p>Another key issue Samsung wanted to focus on when applying AddWash technology was safety. To help determine the right design, the Holmes Team measured the amount of energy it would take for the average adult and child to open the AddWash door. Then, Samsung manufactured the door mechanism so that adults could easily open it while children could not.</p>
<p>The team also experimented with hundreds of shapes and sizes for the mid-level door, from round to rectangular to even fan-shaped. They needed to ensure that the door was the right shape and size so that socks and underwear could make it through, but that it would not be a safety concern for families with pets or children. It took the team months of hard work before they came up with just the right fit. The final design they decided on was a fan-shaped funnel that would allow for washable items to be easily throw-in, even without good aim.</p>
<p>The AddWash washing machine has added another dimension to the innovative experiences Samsung has created and shared with customers around the world. Though it may have started as a simple idea, numerous teams, including the Holmes Team, invested their time and passion to perfect it; and they are still doing so.</p>
<p>To learn more about Samsung AddWash, please <a href="http://www.samsung.com/uk/consumer/home-appliances/laundry/washing-machine/WW12K8412OX/EU" target="_blank">click here</a>.</p>
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