Samsung Electronics announced the opening of a Samsung Experience Store in Leh, India. Samsung is the only brand to have a direct distribution and service set up in the Leh-Ladakh region part of the state of Jammu & Kashmir.

The Samsung Experience Store will provide specialized demonstrations, consultations and support to consumers in the region, by enabling access to Samsung products that meet their needs and desires.

Speaking on the occasion of the launch, Mr. Mohandeep Singh, Vice President Sales Mobile Division, Samsung India, said, “Samsung will be wherever our consumers are. Our brand and service store in Leh, the highest altitude exclusive brand store over 3,600 meters high, will provide a unique and differentiated retail experience to our consumers. This store will not only display our new innovative products, it will also be a one stop shop for consumers to experience advanced features and solutions offered in these Samsung Smart devices.”

“Samsung is the first brand to set foot in the region with an exclusive showroom and we are committed to strengthening our reach further,” Mr. Mohandeep Singh said.

The Samsung Experience Store and Service Center will provide customers from the region, the opportunity to experience Samsung’s innovative technology products and a wide range of accessories displayed in an open and convenient shopping environment. Consumers will be able to see and purchase from Samsung’s wide range of smartphones such as the recently launched Galaxy S6 Edge Plus to the more affordable Galaxy J series. Customers can also experience and choose to buy from Samsung’s exclusive range of tablets including the recently launched Galaxy Tab A, Galaxy Tab E as well as the premium Galaxy Tab S2.

Samsung already has a retail footprint of over 1.5 lakh stores. The launch in Leh reiterates Samsung India’s commitment to reach out to consumers across every nook and corner of the country.

For the third summer in a row, AT&T is bringing its customers the toughest and most advanced member of the Galaxy S family. The Samsung Galaxy S6 active – available only at AT&T² – is designed with your active lifestyle in mind. It gives you the durability you want while boasting a sleek, lightweight design and all of the innovation the Galaxy S 6 has to offer. Beginning on June 12, you can purchase the Galaxy S6 active on www.att.com/galaxys6active or at AT&T stores in Camo White, Camo Blue, or Gray.

Built to withstand whatever everyday life throws its way, the Samsung Galaxy S 6 active has IP68 certified casing that is water resistant up to 1.5 meters for up to 30 minutes, shock resistant, and dust proof.⁶ Whether you’re at the office working or outside exploring, the device’s high-power performance and innovation keep you connected, productive and entertained. Additional key features include:

• Display: The Galaxy S6 active has a 5.1-inch Quad HD Super AMOLED^® display with 577ppi that automatically adapts to the content you’re viewing – even outdoors.
• Camera: With a double-tap of the home button, the 16MP rear-facing and 5MP front-facing cameras launch faster than ever. Auto-Real time High Dynamic Range (HDR) captures clever shots in virtually any light, and the front camera’s wide-angle lens allows you to take epic selfies.
• Operating System: Android0.2 (Lollipop).
• Processor: The Samsung Galaxy S6 active comes with Octa-core 64-bit processor, Samsung’s fastest and most powerful processor in a smartphone.
• Storage: 32GB of internal memory⁷
• Voice Calling: HD Voice capable.⁸
• Battery Life: The Samsung Galaxy S6 active features a 3500mAh and embedded wireless charging technology that works with most wireless charging pads on the market, so there’s no more looking for a cord or place to plug in.
• Outdoor Features: Activity Zone is the ideal companion for outdoor adventures, and includes a quick launching compass, flashlight, stopwatch, and more.
• Business Ready: Samsung KNOX provides security and protection right out of the box, along with support for MDM partners, making device management easy for IT administrators.

“As we’ve shown over the past three years as the exclusive provider of Samsung’s Galaxy S active family, we feel that our customers shouldn’t have to trade durability for best-in-class specs,” said Jeff Bradley, senior vice president, Device Marketing and Developer Services, AT&T Mobility. “The Galaxy S6 active is the best Galaxy S6 in the market. It combines all the premium features of the Galaxy S6, but also has durable enough to can handle wear and tear. You can’t find this device – with its combination of performance, dependability, and 4G LTE reliability — with any other carrier. And on top of that, our customers will be able to choose between two cool new colors – camo white and camo blue.”

“With the Galaxy S6 active, we’re delivering consumers with high durability coupled with the powerful performance of Samsung’s latest flagship smartphone,” said Tim Baxter, President & COO & Mobile Division GM of Samsung Electronics America. “The result is a smartphone that brings ruggedized capabilities and water resistance coupled with the camera, battery and design features that empower our consumers and business users to do more.”

The Samsung Galaxy S6 active has earned five out of five stars on AT&T’s Eco-Rating system. The system rates the environmental factors of AT&T branded handset devices. AT&T created the Eco-Rating system to empower consumers to make better informed decisions when selecting a device. For more information about this device’s rating, AT&T’s Eco-Rating System, and how you can join AT&T in making a difference, please visit http://att.com/ecospace.

The Samsung Galaxy S 6 active will be featured and available for purchase in on-site shops at upcoming Reebok Spartan Race events. Reebok Spartan Race, the world’s leading Obstacle Race, is an event designed to push your limits, test your strength and challenge your endurance.

Join AT&T and Samsung at the races in Breckenridge, Colorado on June 13; Dallas, Texas on June 20; Midway, Utah on June 27; and Palmerton, Pennsylvania on July 11. For more information on the races, please visit www.spartan.com

¹Reliability based on nationwide 4G LTE. LTE is a trademark of ETSI. 4G LTE not available everywhere.

²AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

³$0 down with AT&T Next req’s well-qualified credit & a 20-mth, 24-mth or 30-mth 0% APR installment agreement.  Wireless service (voice & data) is required & is extra. Tax due at sale. If wireless svc is cancelled, device balance due. Other charges & restr’s apply. Visit att.com/next for AT&T Next requirements.⁴ Limited Time Offer. Must buy smartphone via AT&T Next  installment agmt, tablet w/ 2-yr agmt & activate wireless svc on both. Activ./upgrade (up to $40) & early termination fees, & other charges & restr’s apply. See http://www.att.com/shop/wireless/devices/Tab4-Bundle.html for bundle offer details.⁵Offer ends 07/23/15, while promo supplies last. Must buy smartphone via AT&T Next^SM installment agmt w/ qual. monthly wireless svc plan (voice & data) or new 2-yr wireless agmt w/qual. monthly voice plan.  Smartphone and Samsung charging mat must be purchased together. Purchase of iFrogz GoLite is not req’d. Activ./upgrade (up to $40) & early termination fees, & other charges & restr’s apply. Visit a store for bundle offer details.

⁶ Meets US Mil-STD-810G for water-resistance and to withstand dust, shock, vibration, temperature extremes, humidity, and high altitude. Water-resistant based on IP68 rating. Submersible up to 1.5m of water for up to 30 mins. Shock-resistant when dropped from ≤ 4 ft onto flat surface. For additional device details, visit att.com/galaxys6active.

⁷Portion of memory occupied by existing content.

⁸AT&T HD Voice has limited availability in select markets and may not be available in your area.  To experience HD Voice, both parties must be in AT&T HD Voice coverage using AT&T HD Voice-capable devices. Other restrictions apply. See www.att.com/hdvoice for details.

After listening to consumers, the Samsung Galaxy S6 and S6 edge carefully combined metal and glass with first-of-its-kind technology for an unmatched mobile experience. The same approach was taken for Galaxy Gifts, to match the top of the line hardware with premium content and services. A new dynamic widget and an updated Galaxy Apps interface improve the overall experience, allowing for easy downloading and redemption of benefits. Each exclusive Galaxy Gifts offer enhances the unique user experience that can only be found with the Galaxy S6 and S6 edge.

Free Galaxy Gifts Offer

More about our partners:

• Audible: Enjoy an Audible membership for free for three months, including one free audiobook per month. Choose from over 180,000 new releases and best sellers, including spoken word programs narrated by award-winning actors.

“We’re thrilled to provide this unique offer on the Galaxy S6,” said Serge Verdoux, Vice President of Business Development. “Now Galaxy S6 users new to Audible can check out the listening experience that’s captivating millions of people across the globe – and with your Galaxy S6, you can access our unparalleled selection of premium content anywhere, anytime.”

• Dragons of Atlantis: Heirs of the Dragon: Samsung device owners receive an exclusive offer for a free “Samsung Resource Pack” valued at more than 5,000 gold to help jumpstart an epic kingdom in Atlantis.

“The world’s leading apps developers are wise to partner with Samsung, the global leader of Android devices. Kabam is honored to be in this company, providing some of the best high fidelity games for people to play on mobile devices,” said Kent Wakeford, COO of Kabam. “Samsung, the leading Android device provider, and Kabam, a top mobile games developer, is a perfect match.”

• The Economist: The Economist is a weekly international news and business publication offering independent commentary and analysis on current world affairs. Galaxy S6 users can enjoy a 6 month full access, free trial.

“The inclusion of The Economist app in Samsung Galaxy Gifts will help us deliver our analysis of global trends to even more readers, wherever they are,” said Tom Standage, Deputy Editor and head of digital strategy at The Economist. “We are delighted that through this partnership with Samsung, we are able to give Galaxy S6 users a six-month unrestricted free trial to The Economist digital edition.”

• Endomondo: Download the Endomondo app on your Galaxy S6 to automatically get a free six month premium subscription without the ads and with all the advanced training features.

“We’re excited to be partnering with Samsung to bring Endomondo to Galaxy Gifts,” said Mette Lykke, Vice President of International for Under Armour Connected Fitness. “Endomondo turns the Samsung Galaxy S6 into a personal trainer in your pocket, and through this collaboration, athletes everywhere will enjoy a premium, ad-free experience which includes personal training plans and heart rate training.”

• Evernote: Evernote is the modern workspace that helps you be your most productive self. With three months of Evernote Premium you’ll get access to additional features like increased storage and offline notebooks.

• Fleksy Keyboard: This exclusive Galaxy Gifts edition of Fleksy Keyboard provides users with Fleksy’s award-winning keyboard and Modern premium themes for free.

“Over 4 million people have downloaded and used Fleksy to make their typing experience more enjoyable,” said Ioannis Verdelis, Co-founder and COO. “We’re excited to offer our award-winning keyboard and our beautiful Modern premium theme pack for free to Samsung Galaxy Gifts users – giving them the opportunity to type faster, and have fun doing it.”

• Hancom Office 2014: Hancom Office 2014 provides a convenient interface, enabling you to easily edit documents from your smartphone like a PC environment. By using Hancom Office 2014, which provides enhanced compatibility and supports a variety of document formats, Android smartphone users can fully experience the smart work environment everywhere.

“It is a significant opportunity that a world class company Samsung’s innovative device ‘Galaxy S6’ starts with Hancom’s professional office technology,” said Hong-goo Lee, Hancom, Inc.’s CEO. “This opportunity will further empower Hancom as a global software company.”

• The Hobbit: Kingdoms of Middle Earth: Samsung device owners receive the exclusive offer of a free “Samsung Resource Pack” valued at 100 Mithril to help jumpstart your battle for Middle Earth.

• Keepy: Keepy is a family app that allows parents to save and share their kids’ artwork, schoolwork and mementos and enrich them with audio and video narration.

“We are thrilled Keepy is part of Samsung Galaxy Gifts, giving millions of parents a simple and intuitive way to build an emotional and interactive timeline of their kids’ artwork, schoolwork, photos and videos,” said Offir Gutelzon, Founder and CEO of Keepy. “As a father of two young children, I created Keepy to easily save and share all of their creative moments and milestones in one safe place. Connecting families with their loved ones, Keepy’s simple platform enables even less technically-savvy grandparents to enjoy posts and leave comments with ease.”

• Kindle for Samsung: Kindle for Samsung is an app designed exclusively for Samsung customers. It gives you a free book every month through Samsung Book Deals, and the ultimate e-reading experience optimized for Samsung devices.

“We are very excited to be a part of the Samsung Galaxy S6 launch and Galaxy Gifts,” said Jeff Kunins, Vice President of Amazon Kindle. “With Kindle for Samsung, customers have access to millions of books in the Kindle Store, up to 12 free Kindle books a year with Samsung Book Deals, plus features like X-Ray, Smart Lookup, Whispersync and more.”

• LastPass: LastPass Premium is an app to help organize your online life by managing passwords and login credentials to websites without typing. Sync to all your computers and mobile devices, with all the features you need to be secure.

“We’re thrilled to be partnering with Samsung on the Galaxy Gifts program, through which millions more will be introduced to secure password management with LastPass,” said Joe Siegrist, CEO and Co-founder of LastPass. “We’re making it even easier for people to do away with passwords, and LastPass will log users in faster to the websites and apps they use every day.”

• Life360: This special offer from Life360 through Galaxy Gifts provides Samsung Galaxy S6 customers with a free subscription of Life360’s premium service for 6 months. It’s like giving your family superpowers.

“Life360 helps more than 50 million families and close friends stay connected and coordinated despite their busy schedules,” said Chris Hulls, CEO of Life360. “You can also get peace of mind in knowing your loved ones are safe, even if they live on the other side of the world. We’re excited to partner with Samsung in offering Galaxy S6 customers a six month free subscription for Life360 Premium.”

• Magisto: This special edition of Magisto is available exclusively for Galaxy Gifts and provides customers with three free months of Magisto Pro HD.

“Millions of users around the world use Magisto to create unforgettable movie memories with their mobile devices in only minutes,” said Poojitha Preena, Vice President of Business Development at Magisto. “Magisto on Samsung’s Galaxy devices is a great experience, and the Galaxy S6 makes movie creation and viewing with Magisto even more compelling. Samsung is offering Galaxy Gifts with an abundance of free offers, and we are pleased to offer an upgrade to our premium service as part of the gift pack.”

• NY Times Breaking News: The New York Times app features award-winning journalism on the Galaxy S6’s high-resolution screen. Galaxy S6 users can enjoy the first three months free with a subscription.

“The New York Times is committed to delivering our world class journalism to our ever-increasing mobile and global audience on the devices they use,” said Alexandra Hardiman, Vice President of Mobile Product Development at The New York Times. “Through this special offer with Samsung, Times readers who may not yet be subscribers have the opportunity to explore the vast amount of sections, articles, blogs, videos and graphics available on our Android app.”

• OneDrive: Galaxy S6 customers receive an exclusive offer from Microsoft OneDrive. They will receive an additional 100 GB of storage free for two years. OneDrive lets customers automatically upload photos taken with their S6 with enough space for 38,000 images and the ability to easily view and share them across additional devices.

• PAC-MAN Friends: PAC-MAN Friends offers a brand new PAC-MAN adventure for all ages. Samsung device owners receive 30 cherries free. Use the cherries to save PAC-MAN when captured by the pesky Ghosts and extend your PAC-MAN Friends experience.

“We are excited to offer PAC-MAN Friends for Samsung Galaxy S6 Galaxy Gifts,” said Shawnee Swarengin, Marketing Director for Bandai Namco Entertainment. “PAC-MAN Friends is an original, tilt-controlled, maze-running adventure that puts a new, fast-paced spin on PAC-MAN’s time-tested arcade action. Offering Samsung users hours of fun gameplay.”

• Parallels Access: Parallels Access is the fastest, simplest and most reliable way to remotely access all your Windows and Mac applications and files from your Samsung device. From accessing a single file that you forgot on your home computer to editing a complex document, Parallels Access gives you the peace of mind of knowing that you will be effective anytime and anywhere with just your mobile device. The six month free subscription offer for Galaxy Gifts provides Samsung Galaxy S6 customers with access to up to five computers.

“While traditional remote desktop products are trying to show a large desktop on a small mobile device, we worked hard to make remote access for Samsung customers a truly simple and effective experience,” said Jack Zubarev, President of Parallels. “With this in mind, Parallels Access enables people to interact with full-featured Mac and PC apps with touch gestures just as though the apps were made for their Samsung device.”

• Pocket: Pocket, the 2014 Webby Award Winner for Best Productivity App, lets you save articles and videos to view anywhere you go – from subway commutes to flights to kicking back on your couch. The Samsung Galaxy S6 comes with six months free of Pocket Premium.

“We’re thrilled to have Pocket be part of Galaxy Gifts. People all over the world can use Pocket to quickly save and consume the articles and videos they find while surfing through their favorite apps and sites on the Galaxy S6,” said Nate Weiner, CEO of Pocket. “Pocket on the Galaxy S6 comes with a six month subscription to Pocket Premium, which will take your productivity to the next level with powerful features designed to let you do more with the content you save.”

• Shazam Encore: Shazam is the best way to identify and explore the music around you. Get free and unlimited access to the ad-free version of Shazam Encore, available exclusively to Samsung customers.

“More than 100 million people use Shazam each month to magically connect with the world around them,” said Patricia Parra, Chief Marketing Officer at Shazam. “As part of this unique offer with Samsung, new Galaxy S6 users will have the opportunity to discover music – and soon, so much more – ad free with a complimentary copy of our Shazam Encore app.”

• VSCO Cam: Through Galaxy Gifts, users can download 10 free VSCO Cam® Presets of The Minimalist Collection – ideal for contemplative settings, portraiture and architecture. VSCO Cam is the premier way to shoot, edit and share your photographs.

“VSCO Cam® has established a new standard for mobile photography, making it easy for people all around the world to shoot, edit and share beautiful images,” said Joel Flory, CEO and Co-founder of VSCO. “We’ve been humbled by the tremendous reception that the global Android community has given VSCO and are proud to participate in Samsung’s Galaxy Gifts.”

• Workout Trainer: Workout Trainer provides 1,000’s of multimedia workouts led by expert coaches. Workouts come equipped with dynamic, move-by-move video, photo and text instructions. Galaxy S6 users can enjoy a six month trial of Pro+ premium membership experience.

“People want to live an active lifestyle but often lack guidance, motivation, and time,” said Maria Ly, co-founder and CEO of Skimble. “Samsung and Skimble are putting fitness at the forefront by partnering together and turning the Galaxy S6 into a dynamic personal trainer that gives you turn-by-turn multimedia directions to getting fit. New Workout Trainer users signed up from a Galaxy S6 with their Samsung account can enjoy a 6-month free Pro+ membership experience.”

For more detail about the Galaxy Gift package offer, please visit (http://www.samsung.com/global/galaxy/galaxys6/galaxygifts/)

Samsung’s exclusive memory exhibit at MWC gave partners and visitors an in-depth view of the advancements in mobile, device and PC memory solutions. Samsung focused their displays on LP DDR, SSD, eMMC, eMCP, ePOP, memory cards and leading-edge embedded storage for smartphones and tablets.

Each memory station held attention by showing the products underneath a magnifying glass to offer a closer look into the compact size while emphasizing the high power output and performance on the displays around them.

LPDDR3 and LPDDR4 Memory Display

The LPDDR3 and the LPDDR4, LP standing for low power, were among the memory solutions highlighted within Samsung’s exhibit. The LPDDR3 and 4, which are the backbones of current mobile applications, offer faster application launch time, a boost in power efficiency, and are a combination of performance and power that can even support UHD displays. Both DRAM chips have 20nm class processors and are packaged POP and discrete. The LPDDR3 has a 23% faster application launch time than the LPDDR2, and a 73% faster email launch time. It is also 40% more power efficient than the LPDDR2. The LPDDR4, which boasts a lightning fast 3200Mbps speed is 40% more power efficient than the LPDDR3.

ePOP Wearable Memory Display

ePOP wearable memory is Samsung’s smallest package solution. ePOP saves PCB space, increasing design flexibility and allows for more battery capacity. ePOP has been incorporated into Samsung’s wearable devices and Gear VR.

EVO, EVO Plus, PRO and PRO Plus Memory Display

Within Samsung’s memory cards, the PRO, PRO Plus, EVO and EVO Plus were showcased. Memory capacity ranged from 16GB/32GB/64GB memory capacity in the PRO, 16GB/32GB/64GB/128GB in the EVO, 32GB/64GB in the PRO Plus and 32GB/64GB/128GB in the EVO Plus. Samsung’s newest line of memory will allow consumers to choose the best memory solution, tailored to their specific needs and requirements.

T1 SSD Memory Display

One of the most excited displays, however, came from Samsung’s SSD memory station. The T1, is the world’s first portable SSD drive, offering a sleek design and immaculate memory storage capacity of 1 Tb, as well as speed and functionality. Every valuable file can now be stored in a beautifully designed, portable SSD drive than can fit easily and discretely into a pocket.

Universal Flash Storage Memory Display

Samsung’s Universal Flash Storage offered attendees a closer look at how the advantages of eMMC and SSD can be brought together to create the next generation of solutions within the memory ecosystem. Samsung’s UFS is fast to boot, fast to respond, fast to copy (3x faster), and will allow users 3x the multitasking capabilities.

eMCP Memory Display

eMCP memory helps to optimize the PCB space, offering a variety of ways to slim down mobile devices. eMCP is cost effective, boosts in-house capability, offers 40% more space efficiency and has a less seasonal effect.

Samsung’s Memory Solutions exhibition at MWC is a true example of how a technology company is pushing the boundaries in memory innovation and keeping the consumers’ best interest in mind, while also considering design and efficiency to produce the best products available.