Now, with the release of the Gear S2, which is earning widespread praise for its elegant design and innovative rotating bezel UX, Samsung is introducing the Gear S2 Experience app. Available in three languages—English, Chinese and Korean—the Gear S2 Experience app lets anyone, anywhere, check out the wearable device’s unique design and UX. It’s a hands-on feel, even when you cannot get your hands on a Gear S2 in real life.

Here’s a look at the five main features of the Gear S2 Experience app, and how they can help you get to feel for the Gear S2 and its special features.

Aesthetic and Elegant Design

If you’re going to wear a wearable, you need the device to look stylish. Calling up this option brings up a Stylish Smart Gear screen, which provides more details about the Gear S2’s sleek, fashionable design—a durable, stainless steel body that fits your wrist just right. Clicking “Experience” then brings up a Gear S2 that you can check out in 360 degrees. Get an immersive, complete view of the Gear S2 in three style, dark gray and silver for the Gear S2, and the black of the Gear S2 classic. It’s a convenient way of getting to know the Gear S2’s harmonious combination of technology and design.

Intuitive Experience

One of the most defining parts of the Gear S2 is its rotating bezel UX that controls many of the device’s functions. It’s a unique and intuitive way of using a smartwatch, and the Gear S2 Experience app gives you a good taste for what that experience is really like.

Once again, after you select this feature, select “Experience” to bring up the simulator. There, the app guides you in how to rotate the bezel to achieve various effects. First it guides you in moving the bezel to the left and right, followed by rotating to scroll vertically, select options or to control volume.

Healthier Lifestyle

The Gear S2 Experience app also shows how health-related features are integrated into the device. You can try out how the Gear S2’s Auto Tracking detects your movements, exercise and heart rate automatically. Or pretend to go for a run on the treadmill, selecting the jogging feature and then taking several strides in a mini-run.

You can also try out the various Healthy Clock faces, like Activity sparkles (they shine as your move more), Activity bubbles (the circles grow as you exercise), Pixel Heart (a heart shape changes color depending on your heart rate) and Heart Wave (measures maximum, minimum and average heart rates).

Convenience & More

This field lets you explore a wide range of the Gear S2’s other functions, like notifications, Samsung Pay and accessories. Notifications lets you try out checking your messages and sending preset replies, leaving voice messages and more. Samsung Pay lets you try out the tap & pay system that makes Samsung Pay so convenient. And Additional Features gives you a rundown of the Gear S2’s many other functions, like 3G connectivity, wireless charging and compatibility with other Android devices (running 4.4O/S or higher, with at least 1.5GB of RAM).

Try On

Throughout your use of the Gear S2 Experience app, you are given many opportunities to wear a Gear S2 virtually, using Try On. Once again, you begin by pressing “Experience.” Then you choose a watch face (dark gray or silver for the Gear S2 or black for the Gear S2 classic), followed by one of 16 watch faces. Once you’ve picked your combination, you select “Try On”, where you can use your camera to take a picture of your customized Gear S2 on your arm, and share the photo with friends using your choice of email, social media or other apps.

All told, the Gear S2 Experience app is a great way to get a deeper sense of what Samsung’s latest wearable is all about. Nothing compares to the real thing, but the Gear S2 Experience app comes pretty close. You can download the English version of the Gear S2 Experience app at the Galaxy Apps store or Google Play.

Samsung Electronics demonstrated how it is taking the Internet of Things (IoT) from vision to reality, using its IFA 2015 press conference in Berlin to showcase a range of new connected devices and IoT services. Samsung’s latest contributions to the rapidly growing IoT ecosystem are deeply rooted in the company’s core philosophy for IoT: openness, cross-industry collaboration and – most importantly – a human-centric approach.

“For Samsung, IFA 2015 is all about the Internet of Things. We are certain that IoT will revolutionize the world of consumer electronics, and this is our opportunity to update you on how far we have come in just a year,” said Dr W.P. Hong, Chief Marketing Officer for Samsung Electronics. “Every year, Samsung sells more than 300 million products to European consumers. Today, our products are used by 85 million Europeans – at home, and increasingly at work. No organization is better placed to ensure that the latest industrial revolution is driven not by technology, but by people’s expectations. Our vision is of an IoT that’s ‘In Sync With Life’, that’s an IoT for you.”

To get a sneak peek of the infinite possibilities of IoT, visit Samsung’s IoT zone at the center of Samsung’s stand in the CityCube at Messe Berlin, which was created in collaboration with renowned architect Feruccio Laviani.

Samsung SmartThings Hub, with ‘Smart Home Monitor’ Solution

Samsung SmartThings launched a new line-up of more powerful and easier to use IoT devices, and is taking them global.

Alex Hawkinson, the founder and CEO of SmartThings, said that for the Internet of Things to succeed, IoT devices must to be extremely user-friendly, while also giving consumers the ability to customize and seamlessly access tools that offer peace of mind when they’re away from home. The new Samsung SmartThings Hub, sensors and updated mobile app, launch in the United States today, in the United Kingdom next week, and will roll out across Europe in 2016.

The new Samsung SmartThings Hub has a more powerful processor that enables video monitoring, and includes a battery backup that lasts up to 10 hours in case of a power outage. Balancing privacy with security, the video monitoring capability allows people to access a livestream at any time, yet only records video when an unexpected event, such as motion by the front door, is detected.

SmartThings is also introducing a new solution called ‘Smart Home Monitor’ which provides unified access and control against intrusion, smoke and fire, leaks and floods, and other common household issues by delivering real-time notifications and video clips from multiple cameras via the SmartThings app.

Personalized Well-Being with Samsung SleepSense

A good night’s sleep is one of the most important factors for a healthy life, and Samsung SleepSense helps consumers to better understand and manage their sleep. The sensor is a flat disk, and simply by placing it under a bed’s mattress, it provides contactless monitoring of a person’s heart and respiratory rate including movements during sleep.

The SleepSense is a connected device that helps create the best environment for falling and staying asleep. It connects to Samsung appliances as well as third party IoT devices; for example, when the user falls asleep, the application will automatically turn off the television, and adjust the heating or air conditioning for a perfect sleep environment.

Based on SleepSense’s daily sleep scores and reports, which can be seen on the user’s smartphone, the application provides expert advice and recommendations, taking into account each individual’s metabolism – the result of a collaboration with Dr. Christos Mantzoros from Harvard Medical School. SleepSense delivers an accuracy of up to 97% in the comfort of your own home.

Expanding the UHD Ecosystem with Key Content and Partners

Samsung is committed to expanding the UHD ecosystem by partnering with companies including Amazon, Netflix, Wuaki, Chili, Strefa VoD, Videoland, and Videoload, as well as regional broadcast partners across Europe, including Canal Plus, British Telecom (BT) and HD+, who are all vital for creating and delivering UHD content to a global consumer base.

Through these partnerships with global leaders in the UHD space, Samsung is bringing commercial UHD broadcasting to market, so users can enjoy their favorite shows and programs in the premium picture quality they desire.

Samsung also has partnered with Gamefly to launch Gamefly Streaming – a subscription service that brings the world’s favorite games into peoples’ living rooms – without the need for consoles, cables or discs. Gamefly works by streaming popular titles over the Internet, with games including Batman: Arkham Origins, Lego Batman 3, GRID 2 and HITMAN Absolution – all available directly on Samsung Smart TVs.

Elevating the Viewing Experience

Samsung’s No. 1 commitment is to provide users with TVs that produce the ultimate viewing experience. Samsung’s SUHD TVs are capable of displaying High Dynamic Range (HDR) picture quality, which showcases greater contrast, brighter colors, intricate shadow detail and distinct highlights. Overall, the picture appears more vivid and authentic than ever before.

Owners of Samsung TVs can celebrate that their TVs are the first on the market that support the new HDMI 2.0a specification, which enables the transmission of HDR metadata across external HDR-compatible sources. The software update provides SUHD TV owners with the most lifelike picture quality available today. This firmware update is set to broaden the spectrum of HDR content available for consumers, as well as set an entirely new standard for the TV and entertainment industry at large.

Furthermore, customers can enjoy this superior picture quality on Samsung’s range of curved televisions, which provide a true-to-life viewing experience paired with sleek design that fits seamlessly in their homes. Customers can choose from 28 amazing Curved SUHD TVs – ranging in size from 48-inch to 105-inch.

To further provide consumers with more options to consume their favorite UHD content, Samsung is introducing the new Ultra HD Blu-ray Player which supports UHD Blu-ray disc playback. The player, which is capable of providing four times the resolution and 64 times higher color expression compared to standard Blu-ray, is capable of upscaling content to provide UHD resolution for any disc. Additionally the 4K streaming services are available. The Ultra HD Blu-ray Player features a sleek, curved design—matching perfectly with Samsung Curved SUHD TVs.

Samsung AddWash – a Washing Machine that’s Clever and Connected

Samsung WW8500 AddWash is the world’s first washing machine that allows consumers to add laundry at any point of the wash cycle, thanks to its innovative ‘Add Door’. A simple press of the pause button stops the spinning drum, and makes it possible to add laundry to the wash, whether it’s a uniform that needs to be ready for soccer practice tomorrow or a sweater or even a jeans that did not make it to the laundry pile. AddWash also provides a new level of care for delicate hand-wash only fabrics because they can now be added right at the start of the rinse cycle.

AddWash is also a connected washing machine that works with both Android and iOS devices, enabling consumers to remotely monitor and operate the machine as well as receive a range of notifications straight to their smartphone. The new WW8500 Add Wash helps consumers get faster and better laundry results thanks to its SuperSpeed cycle, which can wash a normal load in less than an hour. It also features SuperSpray, which uses a jet of water to rinse detergent more effectively. The improved ecobubble function creates thicker bubbles that intensely penetrate fabrics 40 times faster than the usual mix of water and soap, delivering exceptional washing results even in cold water.

Collaborations with BMW and Volkswagen

Samsung sees cars as an important part of the emerging IoT ecosystem, and is working with several leading car makers to innovate in the automotive space.

Samsung SmartThings will soon integrate with BMW cars by displaying notifications from the SmartThings Hub directly on the dashboard. In turn, the SmartThings app makes it possible to check the technical status of your BMW, and even lock and unlock it remotely.

Samsung also announced details of its partnership with Volkswagen, which will offer drivers a seamlessly connected car experience, through Car Mode for Galaxy, an app that adds value to the driving experience powered by MirrorLink^TM, an industry-leading standard for car connectivity.Car Mode for Galaxy, controlled by both touch and voice powered by S-Voice, lets you take calls easily and safely, listen to your favorite playlist, or get directions to your destination ; it even reads you incoming text messages out loud. Users can enjoy all the features through Car Mode for Galaxy mobile app even in a car without mirroring functionality.

The Volkswagen partnership also integrates the Volkswagen Car-Net e-Remote app. The app connects the new Samsung Gear S2 with a range of Volkswagen vehicles, enabling seamless interaction right from your wrist. Whether locating where you parked your car, turning on the air conditioning before you return to your car on a hot day, or managing the battery levels of your electric Volkswagen car, Samsung and Volkswagen take the link between automobiles and wearables to a new level.

“At the heart of all Samsung’s IoT innovations,” said Dr W.P. Hong, “is our long-standing approach of researching and observing people’s daily lives, and looking beyond the obvious to find innovative ways of enriching them, by turning everyday moments into enjoyable experiences. This philosophy will not change as we lead the way to a smarter, more connected, and more human future for us all.”

Samsung at IFA 2015

Samsung will be exhibiting at IFA 2015 from September 4-9, 2015, based in the CityCube at Messe Berlin.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

In addition to a “Beauty Meets Purpose” philosophy for the exterior design of the Galaxy S6 and Galaxy S6 edge, Samsung provides a more refined user experience that focuses on simplicity and functionality.

The most meaningful change is how easy they are to use. Replacing ambiguous icons with clear text, reducing the need to scroll through lengthy menu options by removing 40% of features and steps, and removing cumbersome bloatware are just some of the ways the new format is intuitive and streamlined. The simple and powerful structure of the new UX was redesigned with the user in mind.

Focusing on just the essentials, the new user interface has a more logical format and a reduced number of unnecessary menu options. It is simplified, stylish, and modern. Users will also experience fewer interruptions of popup alerts and notifications. The powerful processors eliminate lag in responsiveness and every motion is easily detected on the touch screen. This means less wasted time so users can easily get to the information that is important to them.

Every function has been streamlined and apps are simpler and more legible. Layouts have been decluttered with minimal visual elements. Color coding keeps everything organized throughout the interface. Users can make immediate associations within apps with bright color coordination. All phone apps are green, all video apps are purple, and all apps related to contacts are orange.

The Galaxy S6 edge takes visual color coding further, allowing users to assign colors to five favorite contacts. The edge glows the assigned color when contacts call or message, so users can decide quickly if they want to be interrupted. This new function, called People Edge, also lets you quickly swipe your favorite contacts to text or call in 2 easy steps. And by swiping the edge back and forth, you can activate the information ticker to see weather, notifications, and news.

The new UX design also offers customized themes to allow users to personalize their experience even more. Users can customize everything on Galaxy S6 and S6 edge: app icons, keypad designs, and even designs for native apps like Messages and S Planner. In addition, the API has been opened so that third parties and individuals can design their own themes and upload them to the Theme Store. These themes will be available at the Theme Store as Galaxy S6 and S6 edge hit the shelves in markets around the world.