Samsung’s Gear S3 and Gear S2, with their sleek designs and wide-ranging features, merge fashion and functionality to keep you continuously connected and on-trend. Whether you rock the sporty chic look or prefer more refined attire, there’s a Gear S smartwatch to match your style.

Plug into this season’s most energetic pieces and decide which #OOTD (Outfit Of The Day) fits you.

Samsung C&T Corporation
All clothing images were provided by Samsung C&T Corporation. These items can be found on Samsung C&T Fashion Group’s online store: en.ssfshop.com/main.
For more information about Samsung C&T Corporation, please visit http://www.samsungcnt.com/eng/index.do.

Cheil Industries
All clothing and clothing images used were provided by Cheil Industries and can be found on Cheil Fashion’s online webstore: www.fashionpia.com.
For more information about Cheil Industries, please visit www.cheilind.co.kr.

Samsung’s newest flagship devices, the Galaxy S6 edge+ and the Galaxy Note5, continue to prove the company’s commitment to blending technology that pushes boundaries with design that is both beautiful and functional. Likewise, Samsung continues to partner with fashion designers and luxury brands to offer users even more ways to express their style.

Part one of this three-part series is a photo essay introducing Samsung’s collaboration with Opening Ceremony, the innovative global fashion label that challenges the rules of style. Opening Ceremony has been at the forefront of cutting edge design since it was established in 2002.

The Opening Ceremony for Samsung accessory line-up, which includes “Stylish Cover” and “Battery Pack”, brings the Galaxy S6 edge+ and the Galaxy Note5 to life through a playful mix of patterns and colors from its Spring/Summer 2016 collection.

The collection prints in colorways exclusive to Samsung, making these bold colors and dazzling prints accessible to anyone looking to transform their smartphone into a fashion accessory. One design features an abstract cheetah print comprised of warm orange, peach and pink tones, with yellow vertical strokes offset by navy. Another complementary design features an abstract curtain floral print, this time rendered in cool tones of varying blues, pink and apricot.

“We wanted to create designs that complement and enhance the Samsung devices and their sleek curves, while infusing an Opening Ceremony feel with favorite prints from our Spring 2016 runway collection. We love the idea of personalizing mobile devices to reflect individual style,” said Carol Lim, Co-Founder and Chief Executive Officer behind Opening Ceremony.

The Opening Ceremony for Samsung collection features two of the brand’s Spring/Summer 2016 prints, making these vibrant colors and dazzling prints accessible to anyone looking to transform their smartphone into a fashion accessory.

Opening Ceremony’s bold looks for their S/S 2016 collection were all the rage at New York Fashion Week.

To celebrate the two brands’ collaboration on the accessory line-up, they hosted an exclusive event called “OC Charged Up, Powered by Samsung Galaxy” on Tuesday, October 6 to coincide with Paris Fashion Week.

With Opening Ceremony garnering huge interest in fashion circles, and Samsung leading the world with innovative technologies, the collaboration between the two brands gained a great deal of attention from the public. The unique welcome message—a giant “Hello” created out of Opening Ceremony for Samsung cases—truly spoke volumes, reminding guests of the extraordinary nature of both Samsung and OC.

For this exclusive dinner, Samsung and Opening Ceremony worked with Mission Chinese Executive Chef, Angela Dimayuga, who flew in from New York to prepare a unique tasting menu for guests. Newly designed OC cases and battery packs were also on display all around the event venue. In the corner sat a demonstration zone where guests could try the new products from Samsung, and it was the newly-released Samsung smart watch, the Gear S2, which gained the most attention from event attendees.

Opening Ceremony greets guests at the OC Charged Up dinner party in Paris with a special message, written in the accessory line-up’s colorful cases (Credit: Greg Kessler/Kessler Studio).

Carol Lim and Humberto Leon, the visionaries behind Opening Ceremony, greet guests at OC Charged Up, and speak about why Samsung and Opening Ceremony are partnering together to further unite fashion and tech (Credit: Greg Kessler/Kessler Studio).

DJ Leigh Lezark snaps a few shots of the Opening Ceremony action with the Samsung Galaxy Note5 (Credit: Greg Kessler/Kessler Studio).

British fashion blogger Susie Lau makes an appearance at the event (Credit: Greg Kessler/Kessler Studio).

The Galaxy S6 edge+ and the Gear S2 are the perfect fashion accessories for any season (Credit: Greg Kessler/Kessler Studio).

Opening Ceremony’s cheetah print design is a perfect fit for Samsung’s Battery Pack (Credit: Greg Kessler/Kessler Studio).

Attendees use the Galaxy S6 edge+ to snap a selfie during dinner (Credit: Greg Kessler/Kessler Studio).

The Opening Ceremony for Samsung collection launches at Samsung and Opening Ceremony retail channels in select countries beginning October 2015.

When Technology Meets Fashion

Situated in the chic neighborhood of SoHo, the center of the city’s fashion scene, the studio was the perfect setting to celebrate the new releases as well as the launch of Samsung’s fall lookbook, a fashion-forward campaign created to introduce the latest products in a unique way.

Upon entering, attendees were each given a copy of the lookbook, an eye-catching, magazine-like publication chock full of gorgeous, glossy spreads in bright colors and modern designs that highlight the features of the Galaxy S6 edge+ and Galaxy Note5. The book was a collaborative effort of the industry’s biggest tastemakers including Creative Director Stephen Gan, editor-in-chief of V Magazine.

Gan was inspired by Samsung’s features and functionalities that evoke the incredible range of human emotions and, as such, aimed to capture the feelings that powerful technology, be it an email or an emoticon, can spark, along with the incredible features of the phones themselves.

After flipping through the pages of the book, which exhibits captions such as “Next is Passionate,” “Next is Ecstatic” and “Next is Bold” alongside striking photographs that portray each of the emotions, it becomes obvious that Gan was successful in meeting his objective. That success was also due in part to the efforts of photographer Steven Klein, contributor to Harper’s Bazaar, as well as internationally renowned fashion models Bella Hadid and Xiao Wen Ju.

The Ultimate Accessory

Nearby, crowds of guests gathered in the modern studio space and chatted over cocktails and hors d’oeuvres as they admired the contemporary interior and décor that tastefully incorporated Samsung’s innovative products.

The well-dressed attendees donned the latest looks, but in addition to their clothes, the most popular accessories seemed to be digital devices, which guests used to discuss, photograph and share the event. The fact that the reception was themed around this very concept was no coincidence, as fashion and technology have been deeply intertwined in recent years, constantly inspiring and emulating each other in design, recreating and revamping again and again.

Dennis Miloseski, Head of Studio, Samsung Design America, noted this in his welcoming remarks, stating that the smartphone has become the “ultimate accessory,” in that it not only connects us with others, but plays a central role in how we express ourselves. The innovative features of the new Galaxy S6 edge+ and Galaxy Note5, including improved video and camera systems, the dual edge display of the Galaxy S6 edge+ and the creatively-driven S Pen of the Galaxy Note5, showcase this truth.

Later on, the lookbook team was invited on stage as the publication’s high fashion photographs were displayed on the screen. After doting on the features and congratulating one another on a job well done, they raised their glasses to the crowd in a toast.

Technology for a Fashionable Lifestyle

The DJ picked up the tempo once again and, as music blasted throughout the room, the guests dispersed, each eager to be the first to get the chance to try out Samsung’s brand new products.  Among them, lookbook cover model Bella Hadid was seen clutching her own Samsung device, and was quick to point out her favorite Samsung features.

“Both the Samsung Galaxy S6 edge+ and Note5 are incredible devices, but I particularly love the S6 edge+. When traveling, I always watch movies on my phone so the big screen is definitely a huge plus. I’m also a fan of the awesome camera and editing features since they make sharing my life on Instagram so much easier!” she noted.

Because of his passion for photography, Klein, too, favors Samsung’s smartphone cameras, not only for the true-to-life color rendition and 4K capacity that allow him to excel professionally, but also because the smartphone camera helps him to better express himself and his emotions when connecting with others.

He is also a big fan of the portability features of the S Pen, stating, “I love the pen because whenever I have to do retouching on a photograph, I usually have to wait for the print and then write out my notes by hand in the studio with my assistant. Now, it gives me a lot of freedom to be wherever I want to be. If I have a photograph and I need to change the way it’s printed or make notes on a storyboard, I can do all my retouching no matter where I am.”

The Unpacked reception wrapped up with a few media interviews and quick photos of the campaign’s stars, while guests noted the release date of the new devices (August 21 in the United States).

The reception was both a success and a reminder that Samsung remains a true force of fashion that strives to stay ahead of the curve with its distinguished devices, cutting-edge technology and unprecedented device categories and designs. Like fashion, Samsung technology is always evolving and improving and will continue to inspire many industries in the future.

Samsung Electronics announced their latest fashion collaboration surrounding the new Samsung Galaxy S6 edge+ and Galaxy Note5. To pay homage to the fashion industry’s seasonal collection, Samsung partnered with a range of fashion tastemakers to unveil Samsung’s ahead of the curve smartphones. The creative concept highlights key features such as the dual edge display, improved video and camera system, the creatively driven S Pen, and fast wired and wireless charging, showcasing the connective power of technology.

The Samsung Galaxy S6 edge+ and Galaxy Note5 are the latest innovations from Samsung. The Galaxy S6 edge+ features a dual edge display offering the ultimate multimedia experience, and the Galaxy Note5 fuels boundless creativity and productivity on-the-go. To introduce these devices, Samsung collaborated with famed fashion photographer Steven Klein and V Agency’s Creative Director Stephen Gan to develop the creative concept behind the lookbook, starring Bella Hadid and Xiao Wen Ju.

When asked about his inspiration behind the lookbook, Klein replied, “Some people think of technology as impersonal, but it is actually highly personal and emotional. Technology, like Samsung’s, connects people like never before. It’s this sense of connection that inspired us to highlight the range of emotions that even something as simple as a text message, photo or phone call can evoke”

Lookbook cover model Bella Hadid, who has a passion for photography and embraced the Galaxy S6 edge+, remarked, “I haven’t seen many tech companies create a campaign that’s this fashion-forward, so I loved being a part of it and bringing fashion and technology together in such a unique way!” When asked about her favorite aspect of the shoot, model Xiao Wen Ju replied, “I particularly loved the attention to detail in the shoot. From the emotions to the intricate styling, the shoot truly reflects the stunning details in the design of the devices.”

As showcased through this lookbook, the fashion and technology worlds are more inextricably intertwined than ever before. Both industries emulate, impact and inspire the other, further developing this increasing synergy between these great two cultural forces. Through the creation of this lookbook, Samsung continues its long history of bringing fashion and technology together through innovative collaborations and fashion-forward technology.

The availability and launch timing of both products vary by markets and mobile carriers. Both devices are available globally starting in August 2015. Both have 32GB or 64GB storage options and are available in White Pearl, Black Sapphire, Gold Platinum and Silver Titanium.

The Samsung Galaxy S6 edge+ and Galaxy Note5 lookbook will be available for viewing and download at http://www.samsungmobilepress.com/unpacked2015ep2/Lookbook.