Samsung Electronics, the world’s No.1 TV manufacturer, talked the future of television at IFA 2015 in Berlin. From content partnerships to an ever-expanding TV line-up, there was a great deal of exciting news, but one aspect was a common theme: the Internet of Things (IoT) TV.

Up until now, the TV has been a device for viewing television shows and movies; as such, picture quality and viewing experience have always been two of the most important features of the device. Unsurprisingly, these core values are not likely to change in the future, especially at the dawn of the 4K UHD and even 8K resolution era.

Samsung also disclosed its strategy to expand the value of TV with IoT while maintaining its leadership position in core areas such as picture quality. Furthermore, Samsung illustrated the concept of IoT TV in a storytelling format via an eye-catching display of six glass showcases. These displays illustrated what a day with IoT TV might be like, from the early hours of morning to bedtime.

Creating New Value of TV with IoT

So what can one expect from the future TV? First, upon waking, the morning news, weather forecast and traffic information fill its screen, all the while displaying the user’s schedule for the day. With IoT TV, the user can use voice controls to open the window blinds or power on the air purifier and air conditioner, which had already been gauging the air conditions inside the house.

After the user returns home from work, the TV and audio system automatically start, playing his or her favorite song. Even the lighting and temperature settings automatically adjust to optimal conditions.

Samsung also suggested that television can be a family communication tool. As demonstrated in the IoT showcase, all Mom has to say is, “Dinner’s ready,” and the TV and audio installed throughout the house will signal everyone in the family to head to the kitchen.

Additionally, the TV acts as the family’s control center, checking the status of all surrounding appliances, such as the baby monitors, washing machine and even the doorbell. The system can also manage notifications by reporting them in a prioritized order based on the user’s life patterns.

Another part of the IoT showcase presented a home where the TV identifies programs being watched and provides a viewing environment customized for each type of content. When playing movies, for examples, the TV dims the lights and shifts the audio to movie mode to deliver a richer, grander sound, creating a cinema-like experience in the comfort of the user’s living room.

Finally, recognizing the “Good Night” command, the audio system will turn off the lights, lower the blinds and switch the air conditioner to a comfortable temperature for sleeping.

This is one way Samsung envisions how the future of TV will positively impact our lives. But if a company only looks to the future, it cannot be a genuine leader of industry. Therefore, a company must constantly strengthen its core customer value of presence.

Upgrading the viewing experience

As such, Samsung remains forever committed to enhancing the viewing experience and has recently teamed up with Netflix, Amazon, Wuaki, Chili, Strefa VoD, Videoland, Videoload, TVN, Viaplay and European broadcast partners to enrich the UHD ecosystem.

Also, Samsung’s SUHD TVs are capable of displaying High Dynamic Range (HDR) picture quality—an industry first—which features greater contrast, brighter colors, intricate shadow detail and distinct highlights. Overall, the picture appears richer, more vivid and more authentic than ever before. Furthermore, users can enjoy this superior picture quality on Samsung’s 28 curved SUHD TVs ranging in size from 48-inch to 105-inch.

“Through IoT operated by TV and audio, people will be able to experience a more convenient, productive and enjoyable smart home,” said Min Lee, Vice President of the Visual Display Division at Samsung Electronics. “But Samsung will never compromise with constraining ultimate picture quality and viewing experience.”

Samsung is helping people around the world enjoy seamless, intuitive lifestyles with innovative printing technology. And through these technologies, Samsung is leading the mobile printing market.

Last year, 300 Samsung multifunction copiers armed with Near Field Communication (NFC) technology were installed at the Doha International Airport in Qatar. Travelers can use these NFC printers to print tickets or other travel documents. Users found this service relieved them from the pain of searching for a wireless network at the crowded airport.

Korean International School is also using Samsung’s cutting-edge cloud printing solution to enable students and teachers to easily print documents virtually anywhere, with any device.

Mobile Printing Made Easier

When we combine NFC technology with printing, the result is a simpler mobile printing solution. As long as your mobile is near your printer, you have the ability to print, even without a computer. Intelligent technology makes it easy-to-use, and simplicity is its biggest benefit.

Mobile printing with NFC technology works in a very straightforward way. To activate it, tap the NFC icon on your device, place your phone near a printer for NFC tagging, select the document or image, then print. This works with any NFC-enabled printer, not just your own. Images can also be uploaded to cloud storage by using an NFC-enabled scanner.

Leading the Industry

After the release of smart devices in 2010, Samsung introduced a variety of innovative mobile printing solutions to the market. In 2013, it launched the world’s first NFC-enabled color laser printer, which created strong momentum for Samsung to solidify its market leadership in the mobile printing world. Samsung is now using the NFC mobile printing function for almost every printing solution.

Samsung launched Samsung Cloud Print Public on May, 2015. Because business is often conducted while on-the-go, users can print securely wherever, whenever from their mobile devices with Samsung Cloud Print.

These versatile solutions provide users with remote printing from a phone, tablet or PC, as well as file sharing between phones and sending documents by fax from a phone, all performed simply and seamlessly. After unveiling Samsung Cloud Print, the company opened new business opportunities within various verticals, providing them with invaluable printing solutions.

The Future of Mobile Printing

Samsung is strengthening its mobile printing leadership by partnering with other innovative firms who have technological expertise. Last year, Samsung acquired PrinterOn, a pioneer in mobile cloud printing solutions, which reinforced Samsung’s mobile ecosystem and delivers enhanced solutions. Samsung is currently working with a mobile network operator in Europe to develop a cloud printing and charging solution based on the Samsung Cloud Print platform.

The mobile and cloud printing solution boasts speed, image quality and convenience. However, this is not the end of story. Multifunction printers will soon double as an enterprise security solution.

Early next year, the NFC-Pro (tentatively) will be launched. It supports simple, tag-based user identification and thereby can serve as a security solution. Office workers usually scan their employee cards to enter businesses, but this requires unnecessary expenses of installing card readers. The NFC-Pro enables a printer to identify employees entering via smartphones.

Samsung continues to develop the most convenient and easiest mobile printing solutions, which will offer the greatest value to every mobile device user.

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Samsung’s Printing Services Evolve with the Needs of Today’s Mobile Workforce