Located in Taiwan and Singapore, the Samsung x LINE FRIENDS pop-up stores feature new accessories and offer guests fun Galaxy product experiences.

As part of a partnership formed last year, Samsung and popular messaging app LINE have collaborated to open a pair of pop-up stores in Taiwan and Singapore. Featuring new accessories, plenty of fun Galaxy product experiences and appearances by the adorable LINE FRIENDS characters, the stores provide an enjoyable time for all ages.

Taiwan’s pop-up store can be found at the Shin Kong Mitsukoshi department store in Taipei and will run through February 28, while Singapore’s is located at the Westgate Samsung Experience Store and will be open through April 2.

Taiwan’s Samsung x LINE FRIENDS pop-up store is located in Taipei’s Shin Kong Mitsukoshi department store.

Singapore’s Samsung x LINE FRIENDS pop-up store is housed in the Westgate Samsung Experience Store.

To celebrate the launch of the Galaxy A, the stores are also showcasing new LINE FRIENDS cases designed especially for the smartphone. Featuring the familiar faces of Brown and Sally – two of the most popular characters – the cases are also part of a special sales promotion. With the purchase of a Galaxy A, customers can receive a free LINE FRIENDS case in Taiwan or a battery pack in Singapore.

Samsung and LINE FRIENDS are showcasing specially designed LINE FRIENDS-themed Galaxy A cases to celebrate the smartphone’s launch.

Each pop-up store also contains crowd-pleasing attractions. The Gear VR 4D Experience Zone transports visitors to a virtual amusement park and takes them on an immersive roller coaster ride with their favorite LINE FRIENDS characters. Visitors also have the option to use the Galaxy A to take selfies in front of a mirror, or snap a fun, 360-degree photo with LINE FRIENDS characters using the Gear 360.

The pop-up stores’ Gear VR 4D Experience Zones take visitors on a fun and immersive virtual roller coaster ride with their favorite LINE FRIENDS characters.

Currently available in select Southeast Asian markets, the Samsung x LINE FRIENDS accessory collection will soon be available in other countries as well.

The pop-up stores allow guests to get their hands on the Galaxy A, and use the just-released smartphones to snap fun selfies in front of a mirror.

The showcased LINE FRIENDS accessories feature the familiar faces of Brown and Sally – two of the most popular characters.

Customers who purchase a Galaxy A device at Singapore’s pop-up store receive a free LINE FRIENDS battery pack.

The pop-up stores also allow guests to snap fun 360-degree photos using Samsung’s Gear 360.

Guests enjoy an immersive virtual roller coaster ride in the 4D Experience Zone.

Guests use the Galaxy A to snap a group selfie.

Samsung Electronics today announced the latest Galaxy A series, including the 5.7-inch A7, 5.2-inch A5 and 4.7-inch A3 smartphones, with refinements that deliver a beautiful design, powerful performance and ultimate convenience.

“At Samsung, we are always trying to ensure our customers have the most advanced products on the market,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “The latest Galaxy A series is a testament to this. We integrated our unique approach to design as well as the features Galaxy customers have come to love to provide added performance without compromising on style.”

The Galaxy A features a premium metal frame and 3D glass back that draws on Samsung’s premium design heritage. With a sleek camera and home key, the device is more seamless than ever and comfortable to hold and use. The Galaxy A is available in four stylish colors including Black Sky, Gold Sand, Blue Mist and Peach Cloud.

Capture important memories with the enhanced front and rear 16-megapixel cameras, which are now more stable with accurate autofocus, resulting in vibrant and clear photos and selfie even in low-light conditions. With the Galaxy A, taking selfies has never been easier. Touch anywhere on the screen to easily snap a high-resolution selfie with the floating camera button and use the display as a front flash for bright pictures. The camera on the Galaxy A offers a simplified UX, including easy swipe to quickly change modes or instant filters to activate picture effects. Users can leverage modes such as the Food Mode, to optimize photos and enhance the color of images.

Galaxy A takes the hassle out of everyday tasks. For the first time on the Galaxy A series, the smartphone offers IP68 water and dust resistance, allowing it to withstand the elements, including rain, sweat, sand and dust, making the device suitable for nearly any activity or situation.

The Galaxy A provides expanded, a larger memory, as well as expandable storage with microSD support up to 256GB. With a longer battery life to keep up with users’ active lifestyles and Fast Charge, the device powers up in no time. The Galaxy A is equipped with reversible USB Type-C port for easy connectivity including hassle-free charging. It also features Always on Display so users can quickly glance at the time and calendar without waking up the device, saving time and battery.

With Samsung Pay, users can make safe and secure mobile payments almost anywhere through Magnetic Secure Transmission (MST) and Near Field Communication (NFC) technology, and easily back up data and images through Samsung Cloud. With security top-of-mind, users can separate private data and keep the contents safe in a Secure Folder which supports biometric authentication.

The Galaxy A will be available in Russia in early-January and will be expanded to global markets.

For more information, visit www.samsungmobilepress.com

Samsung Galaxy A7 Product Specifications:

Samsung Galaxy A5 Product Specifications:

Samsung Galaxy A3 Product Specifications:

* Features and functions will vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

HC Hong, President and CEO, Southwest Asia, Samsung Electronics, speaks at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung Electronics  showcased a range of smart and category re-defining product portfolio, from smartphones to visual and digital appliances at Samsung Southwest Asia Forum 2016 in Kuala Lumpur.

Samsung Forum, an annual event, provides exciting opportunities to exchange information, meet the leaders who are driving Samsung India’s growth, and experience the latest innovations in the industry.

“Samsung is committed to providing progressive and meaningful innovation that makes everyday living better for our discerning consumers,” said Mr. HC Hong, President and CEO, Southwest Asia, Samsung Electronics. Our focus for the year 2016 is to bring path-breaking technologies, innovative products, best-in-industry designs and products that set benchmarks in their respective categories.”

“While ‘Make for India’ will continue to be a strong focus area for Samsung Southwest Asia, we will be introducing path breaking innovations across our various categories of products through the year. Our goal is to augment consumer experience while also fortifying our leadership position in the Indian market,” he said.

With 2 manufacturing plants and 4 R&D facilities that employ close to 45,000 people, Southwest Asia is one of the biggest R&D hubs and a key region for Samsung. In the course of 2015, Southwest Asia has seen the launch of some of the most iconic products – from the flagship Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5 in the Smartphone segment to the SUHD TVs in consumer electronics. India also witnessed the global unveiling of the Tizen powered Samsung Z1 and Samsung Z3 smartphones.

Samsung Electronics is committed to ‘Make for India’, its regional initiative for product innovation. Through its broad customer centric product range, Samsung continues to bring consumers seamless navigation, intuitive control and smart solutions into the home and workplace.

Continuing to bring products that shape the future of human-gadget interactions; and usher in the next, Samsung Electronics showcased a number of products at the Forum 2016.

Smartphones: A New Galaxy A Series with Premium Design and Improved Feature

Samsung India today announced the launch of the 2016 edition of the highly successful Galaxy A smartphones showcasing a perfect blend of unmatched style and latest features.

Manu Sharma, Director of IT & Mobile Communications (IM) Marketing, Southwest Asia, Samsung Electronics, shows off the Galaxy A5 and Galaxy A7 at Forum 2016 in Kuala Lumpur, Malaysia.

With sophisticated glass and metal design, an advanced camera, finger print sensor, improved processor, LTE CAT 6, and long-lasting battery; the Galaxy A7 (2016) and Galaxy A5 (2016) are  designed keeping in mind the young consumers who wish to express their individuality.  The seamless combination of glass and metal gives the smartphones a luxurious and stylish look and feel that adds to the consumer’s style quotient.

Samsung Galaxy A7

Visual Devices

Samsung India unveiled its spectacular new line of SUHD TVs which offer unparalleled picture quality with Quantum dot display, state of the art design with the world’s first bezel-less curved design and a new easy and integrated Smart TV experience powered by Tizen OS, ushering in a new decade of global TV leadership

Rajeev Bhutani, Vice President of Consumer Electronics (CE) Marketing, Southwest Asia, Samsung Electronics, talking about the latest SUHD TVs at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung’s 2016 SUHD TVs offer its viewers an unparalleled viewing experience with the revolutionary Quantum dot display technology. It is the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most life-like colours ever offered by Samsung. This year, all of Samsung’s SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

Samsung’s 2016 SUHD TV

Pioneers of the Curved TV technology, Samsung has now introduced the world’s first ever bezel-less curved design in the KS9000 SUHD TV. With no bezel that normally functions as the border, the viewer’s attention will now be completely focused on the captivating content on the screen. In keeping with this design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle. The 360 design will offer an unparalleled viewing experience to consumers.

The 2016 range of Smart TVs have been built on the Tizen operating system (OS) allowing consumers to access their favorite content and services, from movies to games to apps, all in one place. The Samsung Smart TV will automatically recognize the type of Home theatre system or ame console connected to the TV. This allows users to control all of the external devices with the Smart Control remote eliminating the need to juggle multiple remote controls. Also, various streaming and downloadable games will be available on the 2016 Smart TVs from Global as well as Indian content providers which will allow consumer to have a realistic gaming experience on the large screen.

Digital Appliances

The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling Plus technology – applied to premium side-by-side refrigerators – that enables consumers to be flexible with cooling storage depending on their needs. First in the refrigerator category, the fridge and freezer compartment has its own cooling system allowing the refrigerator to be flexible depending on the consumer’s needs offering five different modes: Normal, Extra Shopping, Vacation, Seasonal, and Home Alone Mode. The five (5) conversion modes deliver the required flexibility while saving energy depending on the consumer needs.

Samsung India also launched India’s first Digital Inverter Compressor and smart connect inverter in Direct Cool Single Door range. Smart Digital Inverter series is a blend of freshness, energy efficiency, cooling and durability. It consumes less power and provides uninterrupted cooling and freshness during power cuts by connecting with the home inverter.

The compressor enhances the cooling performance by controlling the inside temperature and generates very less noise level as compared to conventional refrigerators.

The new Samsung Air Conditioner series is engineered to consume less power and produce exceptional cooling comfort. For increased durability, the outdoor unit’s DuraFin is more corrosion resistance as compared to conventional condenser. An in-built stabilizer feature can handle voltage fluctuations from 146V to 290V without an external stabilizer.

Equipped with advanced World’s first new 8-pole motor in its Digital Inverter Compressor, it ensures faster cooling performance of up to 43% while using up to 68% less energy as compared to conventional air conditioners.

Samsung’s range of washing machines now comes with the much needed practical solutions for easier laundry experience. With the new Samsung Add Wash front-load washer, consumers can now add items or extra detergent and fabric softener – during wash cycle leveraging the additional Add Door located on the upper part of the main washer door.  In terms of top loaders, the 9KG & 11KG ActivWash+ with built-in sink and dedicated Water Jet for convenient pre-treatment of laundry, incorporates a magic dispenser that lets you wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent and spreads it evenly before you start washing.

Also introduced is the MW7000K Hot Blast Smart Oven, which incorporates new Hot Blast technology offering families a quicker and higher quality culinary experience. Fast, powerful hot air is blasted downwards directly onto the food from 52 equally distributed air holes, cooking food up to 50% quicker than a traditional convection oven. A perfect cooking solution for Indian family with a breath of features and cooking techniques,  MW7000K offers special option of Indian Combo allowing one to cook a complete meal in one go in addition to range of dairy products. The new oven also boasts of the SlimFry^TM technology that combines Hot Blast technology with warm air circulation to envelops food, making it crispy on the outside using only a touch of oil leading to 80% less fat consumption.

Samsung Electronics announced its latest Galaxy A smartphones that offer premium design, easy mobile payment technology and enhanced camera features. The Galaxy A (2016) incorporates Samsung’s latest in innovative design and technology, giving consumers the ability to express their individuality with powerful performance in three screen size options: 5.5-inch for the A7, 5.2-inch for the A5 and 4.7-inch for the A3.

“At Samsung, we are committed to continued innovation, inspired by the feedback and needs of our wide range of consumers,” said JK Shin, CEO and Head of Samsung’s IT & Mobile Business. “With the introduction of the Galaxy A (2016), we took the consumer feedback on our original Galaxy A models and made thoughtful and impactful improvements offering consumers a seamless convergence of style and performance for their everyday lifestyles.”

The Galaxy A (2016) continues the latest Samsung Galaxy design heritage, combining metal and glass to create a beautifully harmonious premium design. The new Galaxy A provides a superior viewing experience with a narrower bezel.

Now the Galaxy A5 and Galaxy A7 (2016) support Samsung Pay, Samsung’s simple, safe and virtually anywhere mobile payment service. Protected by fingerprint verification, Samsung Pay works with both Magnetic Secure Transmission (MST) and Near Filed Communication (NFC) technologies.

The Galaxy A (2016) also comes equipped with an enhanced camera system for both brighter and clearer photos and videos. This advanced system includes Optical Image Stabilization (OIS) to prevent image blurring, as well as a front and rear F1.9 lens to allow users to take optimum photos in dark conditions. What’s more, with Samsung’s Quick Launch feature, double clicking the home button launches the camera in less than a second. Consumers can also take their best selfie yet with features including Wide Selfie, Palm Selfie and Beautifying Effects.

The Galaxy A (2016) will be available in China in mid-December 2015 and will be expanded to global markets.

Full details and product images are available at www.samsungmobilepress.com.

* Features and functions will vary by market.

* Network may differ by markets and mobile operators.

* Samsung Pay launches may vary by market-readiness.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.