For ImillaSkate, skateboarding is more than a sport, it’s a life philosophy. As nine women in their 20s, ImillaSkate decided to use their passion for skating to instill a renewed sense of pride in cholitas, Bolivian indigenous women who were not always embraced by society. Donning polleras, the traditional skirts of their cholita culture, they took to the streets on their boards and have used smartphones to capture their cause every step of the way. Today, Galaxy technology is helping them continue to expand and engage with even more people around the world on social media, opening up new possibilities for them. From dynamic skating videos to important updates about their impact, smartphones are their most important tool for amplifying their message of inclusion.

This is the story of Galaxy users Elinor Buitrago, Belen Fajardo, Fabiola Gonzales, Brenda Mamani, Huara Medina, Susan Meza, Estefanny Morales, Daniela Santivanez and Deysi Tacuri — known collectively as ImillaSkate — who want the world to celebrate and embrace cholitas and women everywhere, both on and off the skateboard.

Securely Connected Wherever You Are

When you’re at a public place, such as a coffee shop, you may want to connect to the free Wi-Fi. But before you connect, you want to be careful and make sure it’s safe. Secure Wi-Fi¹ mode on your Samsung Galaxy A53 5G helps keep your connection safe. When turned on, it encrypts your Wi-Fi internet traffic and helps prevent your device from being tracked. You can also track your Secure Wi-Fi usage at any time by checking your Protection activity.

HOW TO

Share What You Like, Privately

You may want to send something private to your friend, but you don’t want to risk anyone else seeing it. Private Share² helps prevent this. It encrypts your files, such as pictures, videos and documents, and lets you choose exactly who gets to see them and for how long. With blockchain-based encryption technology, there’s no need to worry about your files getting into the wrong hands.

HOW TO

Samsung Galaxy: Your Safe Space

For ease of access, you may want to take a picture of your credit card or ID and store it safely on your phone. You can keep your personal information safe with the A53 5G’s Secure Folder. Thanks to Samsung Knox, your private information stays secure on your device. Secure Folder even allows users to easily set up their own lock type, with options including PIN, pattern, password and fingerprint.

HOW TO

Out of Sight, Not Out of Your Hands

There’s no worse feeling than getting home from a fun day out and realizing you left your smartphone somewhere. With Find My Mobile,³ you can easily find your phone by going on the Find My Mobile website on your PC. It helps you find the current location of your phone, even when it’s offline. If you’ve left your phone somewhere away from home, there’s no need to worry. Find My Mobile allows you to lock your phone so no one can use it until you pick it up.

HOW TO

¹ Secure Wi-Fi is available for free for up to 250MB for all Galaxy users who have access to the service and up to 1024 MB a month for users whose device is running Android 12 S OS. Users can then choose to upgrade their plan at any time to enjoy additional, enhanced protections. Availability of Secure Wi-Fi may vary depending on country or carrier, and its connectivity is subject to applicable network environments. Some apps or websites may not be functional with under a Secure Wi-Fi connection.
² Private Share requires both the sender and receiver to have the Private Share app and Galaxy mobile devices such as phones and tablets with Android 9 Pie or later and PCs with a Trusted Platform Module (TPM) and Windows 10 and up. Private Share can be used to send the following files to other Galaxy users: Image (.jpg, .jpeg, .png, .gif, .bmp, .webp, .heic, .heif, .dng), Video (.webm, .mp4, .3gp, .mkv, .mov), Audio (.mp3, .wav, .ogg, .m4a) and Text (.txt, .pdf). The number, capacity and expiration date of files as well as the number of simultaneous files sent via Private Share may be limited.
³ A device is “offline” when it is disconnected from a mobile network or Wi-Fi. The location of a lost device found with Find My Mobile is the approximate location where the lost device’s signal was detected and is subject to the network environment and the state of the mobile device. Requires ‘Find My Mobile’ turned on, ‘Remote unlock’ turned on for remote control feature use, ‘Offline finding’ turned on for offline finding support and a Samsung Account login. Please visit www.samsung.com for more information.

The new Galaxy A series devices provide enjoyable and truly immersive viewing experiences thanks to a two-day battery and expansive and bright Super AMOLED Displays, as well as enhanced connected experiences between Galaxy devices. What’s more, Galaxy A53 5G and Galaxy A33 5G users can enjoy the best camera experiences anytime, anywhere thanks to the inclusion of Galaxy’s signature AI-powered camera system.

If you didn’t manage to catch the latest Galaxy A event, take a look at the video below for a replay of the event in its entirety.

This is why the all-new Galaxy A53 5G features an AI-enhanced camera experience designed to power every moment of learning, creating and exploring. You can make every photo and video pop, even in low lighting, with a camera that automatically adjusts its framerate to different light conditions.

Whether you’re snapping pics alone or with friends, you can take your best photos yet with an enhanced Portrait mode that captures depth and subject outlines more accurately. What’s more, with Fun mode, you can add playful filters to turn any gathering into an impromptu photo shoot. Sometimes, things get in the way of the perfect photo — like an accidental photobomb or a distracting glare. Using Photo Remaster, you can breathe new life into old and low-quality images or use Object eraser to remove any background distractions to create your picture-perfect shot.

Take a look at the video below to learn more about how the Galaxy A53 5G’s AI camera functions make every moment awesome.

The new Galaxy A series also features 5G connectivity, and with up to four generations of One UI and Android OS upgrades and up to five years of security updates, Galaxy A53 5G and the Galaxy A33 5G make sure that your mobile experience is always awesome. The devices also feature Galaxy’s signature AI camera system, offering crisp and steady shots.

Check out the infographics below to see how the Galaxy A53 5G and Galaxy A33 5G are putting Galaxy innovations in more people’s pockets.

Samsung Electronics today announced Galaxy A53 5G and Galaxy A33 5G to deliver a complete package of the latest Galaxy innovations, offering a holistic mobile experience at a great value. Powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display and two-day battery life,¹ the new Galaxy A series features 5G connectivity, defense-grade security, an eco-conscious, stylish and slim design and advanced connected experiences. Plus, both devices support continuous One UI and Android OS upgrades and security updates² to ensure the user mobile experience is always awesome.

“We believe everyone deserves the opportunity to experience the positive impact mobile technology can have on their lives,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “With the latest Galaxy A series release, we’re making it easier than ever to enjoy Galaxy’s advanced, innovative mobile experience at a great value.”

Capture an Awesome Shot in Any Situation

Whether creating content or sharing it with friends, Galaxy A53 5G and Galaxy A33 5G offer an advanced, next-level camera experience, packed with many of the powerful and fun features from the Galaxy S series. Galaxy A53 5G’s quad-camera system features a 64MP OIS Camera with VDIS technology that takes crisp and steady shots every time. Meanwhile, a high-resolution 32MP front camera delivers great selfies and clear video call experiences.

Fueled by a brand new 5nm processor, the new Galaxy A series’ innovative AI-powered camera makes every image look awesome — even in low lighting. Improved Night mode automatically synthesizes up to 12 images at once, so night photos look bright, with less noise. And when shooting video in low-light environments, the Galaxy A series’ framerate is automatically adjusted to create bright, clear videos.

The enhanced Portrait mode captures depth and subject outlines more accurately with dual cameras and powerful AI. And with Fun mode, moments can be amplified using playful filters and effects that now work with the Ultra-wide lens. Plus, Photo Remaster breathes new life into old and low quality photos, and Object eraser removes pesky photo bombers in the background.

Maximize Viewing Experiences Anywhere, Anytime

In the past, a sunny day could make it hard to see what’s on a smartphone screen, but the new Galaxy A series’ intelligent algorithm ensures the display comes through in vivid detail, even outside. Galaxy A53 5G’s expansive 6.5-inch³ Super AMOLED display also offers a 120Hz refresh rate for an immersive experience while Galaxy A33 5G features a 6.4-inch⁴ Super AMOLED display with a 90Hz refresh rate. Plus, the new Galaxy A series is now equipped with up to two-day battery life and 25W Super Fast Charging⁵ — so viewing, streaming and more can last longer.

Beautiful, Durable, Purposeful Design

The new Galaxy A series is expertly crafted to be fashionable, functional and sustainable. The device’s slim bezel creates a smooth, stylish look and Ambient Edge design seamlessly blends the camera with the body of the phone. Galaxy A53 5G and Galaxy A33 5G feature the tough Corning^® Gorilla^® Glass 5 and IP67⁶ water and dust resistance, providing enhanced durability and peace of mind.

Samsung has always challenged what’s possible with technology and will continue to rethink how best to use the planet’s resources. Announced in August 2021 with Galaxy for the Planet, Samsung is committed to delivering tangible environmental actions to help make the planet healthier by 2025. Building on Samsung’s sustainability efforts, the Galaxy A series⁷ removes the charger plug and reduces the size of the packaging. Packaging also uses sustainably sourced paper, while the device itself uses recycled post-consumer materials (PCM) for the side buttons and SIM card trays.

Beyond materials, the longevity of the new A series is extended. Both devices guarantee up to four generations of One UI and Android OS upgrades and up to five years of security updates. These features allow users to access the latest software and security to maximize the smartphone lifecycle.

The Connected Galaxy Experience, Secure and at Your Fingertips

The new Galaxy A series ensures data and information stay protected, secured by the defense-grade Samsung Knox. When storing private photos, notes and apps, Secure Folder offers users an encrypted, digital safe, so only they can access its contents. Using Private Share,⁸ users can control exactly who has access to files and for how long. Galaxy A53 5G and Galaxy A33 5G will also include the new Samsung Wallet,⁹ a convenient and protected place to safely store everything from boarding passes to credit cards.

Galaxy A53 5G and A33 5G work seamlessly with other Galaxy devices for the full, connected Galaxy ecosystem experience. Audio options are expanded by connecting the Galaxy Buds series with a range of devices, including Galaxy A53 5G and Galaxy A33 5G. Available on Galaxy Buds Pro and coming soon to Galaxy Buds2 and Buds Live, users will be able to enjoy 360 Audio technology¹⁰ which delivers true, immersive, 3D sound. When it’s time to get productive, use Link to Windows¹¹ to connect the new Galaxy A series to a Windows PC to copy and paste, transfer files and even answer calls or texts.

Availability¹²

• The Galaxy A53 5G will be available in select markets beginning April 1 and the Galaxy A33 5G will be available beginning April 22.
• Another new addition to the Galaxy A series, the Galaxy A73 5G, will also be available in select markets on April 22.
• A new Onyx color of the Galaxy Buds2 and Buds Live will launch in April, to complement the stylish design of the Galaxy A series.

Specifications

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

² Galaxy A53 5G and Galaxy A33 5G support up to four generations of One UI and Android OS upgrades and up to five years of security updates.

³ Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera hole.

⁴ Measured diagonally, the screen size is 6.4″ in the full rectangle and 6.2″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera cut-out.

⁵ Wall charger sold separately; use only Samsung-approved chargers and cables. To avoid injury or damage to your device, do not use incompatible, worn or damaged batteries, chargers or cables. Supports up to 25W Super Fast Charging. For more information on your device, please visit www.samsung.com.

⁶ Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or near soapy water. Safe against low water pressure only. Rinse residue/dry after wet.

⁷ Select Galaxy A devices launched in 2022 and more to come.

⁸ Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

⁹ Samsung Wallet will be supported on both Galaxy A53 5G and Galaxy A33 5G. Availability and timing may vary depending on market.

¹⁰ 360 Audio availability requires a software update via the Galaxy Wearable app starting from March 30^th, 2022.

¹¹ Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Some apps on phone screen may require subscription and Actual UI may be different.

¹² Availability may vary by market.