Featuring an all-new camera setup and a revamped design, the devices are a fresh angle on Samsung’s high-end phones. Samsung Newsroom spoke with members of the Global Product Planning Group–product planners Minseung Baik, Kwangsub Bong, and Sunmoek Jung –who discussed how they injected a new DNA into the Galaxy A product line.

(From left) Minseung Baik, Kwangsub Bong, and Sunmoek Jung of the Global Product Planning Group

“Until now, the Galaxy A series felt like it was borrowing a lot of defining features from the flagship series,” explained Baik. “But now, the Galaxy A series has its own unique attributes. The new features include triple cameras for the Galaxy A7 and quad rear cameras on the Galaxy A9. These features are the signal flare of our new approach with the product line.”

His favorite of the new features is the Ultra Wide camera, citing its versatility. “When traveling you’ll often find yourself in situations where you can’t capture the whole scene on your phone – like a very long bridge or a large group of friends to capture in a single picture,” he said. “In these cases, you can choose the Ultra Wide camera and photograph the whole landscape. The lens will catch almost everything you can see, notably different from that taken with a normal smartphone camera with a 77° view.” Bong adds that it was about more than just making new lenses.

“We focused on creating new user experiences with the new multiple cameras,” said Bong. “People will be pleased to find, for example, more intuitive and smoother transitions when switching between camera functions. Other features include the ability to add a watermark to a photo, so users can add their own personal touch to their images.¹” It all adds up to a phone that, Jung says, better suits the younger generation than previous flagship devices.

“The motivations for the new product came from the behavior of millennials who like to use social networking services, vlogs and other multimedia systems for communication,” Jung continued. With usage patterns showing that smartphone cameras were mostly being used by millennials for taking selfies, traveling and nightlife, the team designed multiple cameras for both the Galaxy A7 and Galaxy A9 to provide users with more options when they are taking snapshots – which, in other words, gives the younger generation an even wider variety of ways to express themselves through different types of photos. The new multiple cameras are all part of a new philosophy that seeks to bring truly unique features to the devices.

“The triple and quad cameras in the new Galaxy A7 and Galaxy A9 show our determination to implant innovative DNA in the Galaxy A series and deviate from the shadow of the flagship series,” explained Baik. “We didn’t want to sit around and wait for the smartphone market to evolve. We wanted to innovate with the Galaxy A series and I believe we have accomplished that. As we develop the product line, we will continue to differentiate it from the flagship series by creating its own core strengths and unique features.”

Common to both camera setups on the Galaxy A7 and Galaxy A9 are a Depth camera and an Ultra Wide camera alongside the main camera. The Depth camera measures the depth of the image taken, allowing users to add a bokeh effect around their subject with Live Focus, while the Ultra Wide camera provides a 120° field of view, so users can capture the entire scene. The Galaxy A9 includes an added 10MP Telephoto lens with 2x Optical Zoom so that users can get up-close and personal with their subject, even when they are far away. Engineering all of those features to fit into one phone meant taking a whole new approach to the design.

“We had to use the space more efficiently if we wanted to mount more cameras,” explained Bong. “Taking into consideration the battery and other numerous key components, we decided to move the cameras on the side of the device in a single vertical row, a rather bold approach since cameras have been in the center on our flagship smartphones.”

He added, “We knew that design is one of the core elements that young millennials focus on when buying their phones,” pointing to the new gradient-style coloring of the devices. “So we wanted to showcase a new design in order to target young millennials better.”

The new Galaxy A9 devices come in a range of colors, including two unique gradient options in Lemonade Blue and Bubblegum Pink. The gradient design was a feat of engineering in its own right, requiring trial and error to get the right look.

“We selected 3D glass material to emphasize the gradation effect and used glossy metal on the borders of the device to give it a nice shine,” said Bong. “For the Bubblegum Pink version, even the metal borders have the color gradation, making it look much prettier and polished.”

The result of these efforts is a smartphone designed for millennials who want a stylish and convenient mobile experience that brings the best of the Galaxy design heritage to suit their modern, busy lifestyles. With this new approach in mind, the Galaxy A series will continue to evolve to meet the needs of millennials and like-minded individuals in the future.

“The Galaxy A series is Samsung Electronics’ new flagship device that proves our innovation in mobile technology and the deep understanding of our customers and the market,” said Jung. “Thanks to the unique style and features, the Galaxy A7 and A9 have drawn immediate attention from a wider range of consumers and the industry. Samsung will continue to explore the evolving and increasing needs of our consumers to provide the next Galaxy A series with improved features and new experiences.”

¹Watermarks are currently only supported on the Galaxy A9, with availability pending updates for the Galaxy A7 shortly.

Samsung Electronics today announced the Galaxy A9, a smartphone built for those who love to explore, capture the moment and share it as they see it. The pioneering Galaxy A9 debuts the world’s first rear quad camera and is packed with features designed to help you live each day to the fullest.

The Galaxy A9 is tailored for those who know what they want, and go after it. Whether it’s capturing a dare-devil selfie or that perfect panorama, the Galaxy A9 is the ultimate companion for capturing and sharing everyday adventures, no matter where life takes you.

“As a global leader in smartphone innovation, we understand the demand for meaningful innovation in a fast-paced world driven by visual communication,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Building on our legacy in smartphone camera development we’re introducing next-generation technology across our entire Galaxy portfolio to give more consumers the opportunity to experience cutting-edge innovation. We’re excited to deliver on this promise and debut world leading smartphone camera technology with the Galaxy A9.”

In an exciting and connected world where moments and memories, from the everyday to the once-in-a-lifetime, are captured and shared instantly, the smartphone has become so much more than just a phone to consumers. That’s why the Galaxy A9 is packed with Samsung’s best camera innovations, to enable all consumers to achieve more, experience more and unlock more possibilities every day.

The Innovative Rear Quad Camera

The Galaxy A9 allows you to capture dynamic and beautiful photos effortlessly. With four lenses, experience even more ways to unleash your creativity and capture, create and share stunning images.

• Get close without compromise with 2x Optical Zoom for incredible and detailed close-up shots even from far away.
• Capture the world in its fullest and without limit, with the Ultra Wide Lens, and shoot like a pro with the Scene Optimizer. Thanks to AI Scene Recognition, your camera is now smarter, and able to identify the subject and adjust settings accordingly for the best photo, in an instant.
• Express your creativity with the Depth Lens, giving you the freedom to manually manage the photos’ depth of field and focus on the subject for stunning, professional looking images.
• Capture clear and bright images in both bright and low light conditions with Galaxy A9’s 24MP Main Lens, for gorgeous photos at any time of the day.

Powerful New Features for Exceptional All-day Performance

The reliable 3,800mAh¹ battery life on the Galaxy A9 lets you live without limits and enjoy outstanding long-lasting performance. You can now capture everything, without restriction, store more and delete less with the Galaxy A9’s 128GB storage and up to 512GB of expandable memory.

Designed to make life more convenient, the Galaxy A9 features Bixby², Samsung Pay³ and Samsung Health and you can take advantage of the many multi-tasking benefits the Galaxy A9 offers, including App Pair.

First Class Design

Building on Samsung’s heritage in first-class design, the Galaxy A9 is styled in three unique colors; Caviar Black, Lemonade Blue and Bubblegum Pink⁴ with a sleek and ergonomic design, that fits in one hand with a 3D Glass curved back for a high-quality comfortable feel.

The Galaxy A9 will be available in selected markets from November.

For more information about the Galaxy A9, visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy

Samsung Galaxy A9 Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3,720 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

²Availability of Bixby services may vary by market and Bixby voice only supports Bixby 1.0.

³Availability of Service may vary by country.

⁴Available colors may vary depending on country.

⁵Actual storage availability may vary depending on pre-installed software.

Samsung Electronics today announced the Galaxy A7, the latest addition to the Galaxy A series family. With a powerful rear triple camera, sleek design and must have everyday features, the innovative Galaxy A7 is the ultimate device for wherever life leads you.

“Samsung is committed to delivering meaningful innovation to all consumers across the Galaxy family, no matter who they are or where they are in the world” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “That’s why we’re excited to introduce innovative new features to the A series with the Galaxy A7, a practical but powerful device that is built to help make your everyday both convenient and extraordinary.”

Snap and share experiences with the Galaxy A7’s powerful triple camera;

• Never miss a moment with the Galaxy A7’s 8MP 120° Ultra Wide Lens. With the same viewing angle as the human eye, the Galaxy A7 captures the world exactly as you see it for unrestricted wide-angle photos.
• With the 24MP Lens and Depth Lens, the Galaxy A7’s Live Focus feature lets you control the depth of field by allowing you to adjust the bokeh effect to create stunning photos.
• Get crisp clear photos in both bright and low light conditions. The Galaxy A7’s 24MP Lens automatically lets more light in by combining four pixels into one pixel in low light conditions.
• The Galaxy A7 brings out the best in what it sees. Featuring Samsung’s intelligent Scene Optimizer, the Galaxy A7’s camera categorizes your subject and adjusts the color, contrast and brightness to instantly optimize image quality¹.

Snap bright, clear selfies any time of day and never worry about searching for the ideal lighting again, with the Galaxy A7’s 24MP front camera and adjustable LED flash. Take bokeh effect selfies with Selfie Focus, and mimic professional studio lighting with Pro Lighting Mode. Add a personal touch and express yourself with AR emoji, and flattering filters.

Featuring a premium 6.0-inch Super AMOLED display, the Galaxy A7 lets you experience and share the world as you see it. Adding on, Samsung’s signature Infinity Display makes the most of uninterrupted, immersive viewing. The Galaxy A7 also supports Dolby Atmos®² immersive sound technology, which brings entertainment to life through moving audio that flows all around you. When it comes to style, the Galaxy A7 does not compromise. Coming with a premium glass design, a side fingerprint sensor for greater convenience and smooth seamless curves, it’s both practical and comfortable in your hand. Available in four stylish colors to suit your personal style – blue, black, gold and pink³ – expressing yourself with the Galaxy A7 has never been easier.

Designed to make life more convenient, the Galaxy A7 comes with Bixby⁴, Samsung Pay⁵ and Samsung Health.

The Galaxy A7 will be available in select European and Asian markets from this fall and expand to additional markets in the near future.

On October 11, 2018, Samsung Electronics will welcome a new member to the Galaxy family. To celebrate the launch of the upcoming device, the company is hosting a Samsung A Galaxy Event on October 11, 2018 at 5:00pm (MYT).

For more information about Galaxy A7, visit news.samsung.com/galaxy, www.samsungmobilepress.com, or www.samsung.com/galaxy.

Galaxy A7 Product Specifications:

1 19 categories available: Food, Portraits, Flowers, Indoor scenes, Animals, Landscapes, Greenery, Trees, Sky, Mountains, Beaches, Sunrises and sunsets, Watersides, Street scenes, Night scenes, Waterfalls, Snow, Birds, Text

2 Dolby Atmos sound supported on headphones only

3 Available colors may vary by country

4 Bixby voice is not available on the Galaxy A7. Availability of Bixby services may vary by market.

5 The availability of Samsung Pay may vary by country, device, feature, card issuer, and merchant

Located in Taiwan and Singapore, the Samsung x LINE FRIENDS pop-up stores feature new accessories and offer guests fun Galaxy product experiences.

As part of a partnership formed last year, Samsung and popular messaging app LINE have collaborated to open a pair of pop-up stores in Taiwan and Singapore. Featuring new accessories, plenty of fun Galaxy product experiences and appearances by the adorable LINE FRIENDS characters, the stores provide an enjoyable time for all ages.

Taiwan’s pop-up store can be found at the Shin Kong Mitsukoshi department store in Taipei and will run through February 28, while Singapore’s is located at the Westgate Samsung Experience Store and will be open through April 2.

Taiwan’s Samsung x LINE FRIENDS pop-up store is located in Taipei’s Shin Kong Mitsukoshi department store.

Singapore’s Samsung x LINE FRIENDS pop-up store is housed in the Westgate Samsung Experience Store.

To celebrate the launch of the Galaxy A, the stores are also showcasing new LINE FRIENDS cases designed especially for the smartphone. Featuring the familiar faces of Brown and Sally – two of the most popular characters – the cases are also part of a special sales promotion. With the purchase of a Galaxy A, customers can receive a free LINE FRIENDS case in Taiwan or a battery pack in Singapore.

Samsung and LINE FRIENDS are showcasing specially designed LINE FRIENDS-themed Galaxy A cases to celebrate the smartphone’s launch.

Each pop-up store also contains crowd-pleasing attractions. The Gear VR 4D Experience Zone transports visitors to a virtual amusement park and takes them on an immersive roller coaster ride with their favorite LINE FRIENDS characters. Visitors also have the option to use the Galaxy A to take selfies in front of a mirror, or snap a fun, 360-degree photo with LINE FRIENDS characters using the Gear 360.

The pop-up stores’ Gear VR 4D Experience Zones take visitors on a fun and immersive virtual roller coaster ride with their favorite LINE FRIENDS characters.

Currently available in select Southeast Asian markets, the Samsung x LINE FRIENDS accessory collection will soon be available in other countries as well.

The pop-up stores allow guests to get their hands on the Galaxy A, and use the just-released smartphones to snap fun selfies in front of a mirror.

The showcased LINE FRIENDS accessories feature the familiar faces of Brown and Sally – two of the most popular characters.

Customers who purchase a Galaxy A device at Singapore’s pop-up store receive a free LINE FRIENDS battery pack.

The pop-up stores also allow guests to snap fun 360-degree photos using Samsung’s Gear 360.

Guests enjoy an immersive virtual roller coaster ride in the 4D Experience Zone.

Guests use the Galaxy A to snap a group selfie.

Samsung Electronics today announced the latest Galaxy A series, including the 5.7-inch A7, 5.2-inch A5 and 4.7-inch A3 smartphones, with refinements that deliver a beautiful design, powerful performance and ultimate convenience.

“At Samsung, we are always trying to ensure our customers have the most advanced products on the market,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “The latest Galaxy A series is a testament to this. We integrated our unique approach to design as well as the features Galaxy customers have come to love to provide added performance without compromising on style.”

The Galaxy A features a premium metal frame and 3D glass back that draws on Samsung’s premium design heritage. With a sleek camera and home key, the device is more seamless than ever and comfortable to hold and use. The Galaxy A is available in four stylish colors including Black Sky, Gold Sand, Blue Mist and Peach Cloud.

Capture important memories with the enhanced front and rear 16-megapixel cameras, which are now more stable with accurate autofocus, resulting in vibrant and clear photos and selfie even in low-light conditions. With the Galaxy A, taking selfies has never been easier. Touch anywhere on the screen to easily snap a high-resolution selfie with the floating camera button and use the display as a front flash for bright pictures. The camera on the Galaxy A offers a simplified UX, including easy swipe to quickly change modes or instant filters to activate picture effects. Users can leverage modes such as the Food Mode, to optimize photos and enhance the color of images.

Galaxy A takes the hassle out of everyday tasks. For the first time on the Galaxy A series, the smartphone offers IP68 water and dust resistance, allowing it to withstand the elements, including rain, sweat, sand and dust, making the device suitable for nearly any activity or situation.

The Galaxy A provides expanded, a larger memory, as well as expandable storage with microSD support up to 256GB. With a longer battery life to keep up with users’ active lifestyles and Fast Charge, the device powers up in no time. The Galaxy A is equipped with reversible USB Type-C port for easy connectivity including hassle-free charging. It also features Always on Display so users can quickly glance at the time and calendar without waking up the device, saving time and battery.

With Samsung Pay, users can make safe and secure mobile payments almost anywhere through Magnetic Secure Transmission (MST) and Near Field Communication (NFC) technology, and easily back up data and images through Samsung Cloud. With security top-of-mind, users can separate private data and keep the contents safe in a Secure Folder which supports biometric authentication.

The Galaxy A will be available in Russia in early-January and will be expanded to global markets.

For more information, visit www.samsungmobilepress.com

Samsung Galaxy A7 Product Specifications:

Samsung Galaxy A5 Product Specifications:

Samsung Galaxy A3 Product Specifications:

* Features and functions will vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

HC Hong, President and CEO, Southwest Asia, Samsung Electronics, speaks at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung Electronics  showcased a range of smart and category re-defining product portfolio, from smartphones to visual and digital appliances at Samsung Southwest Asia Forum 2016 in Kuala Lumpur.

Samsung Forum, an annual event, provides exciting opportunities to exchange information, meet the leaders who are driving Samsung India’s growth, and experience the latest innovations in the industry.

“Samsung is committed to providing progressive and meaningful innovation that makes everyday living better for our discerning consumers,” said Mr. HC Hong, President and CEO, Southwest Asia, Samsung Electronics. Our focus for the year 2016 is to bring path-breaking technologies, innovative products, best-in-industry designs and products that set benchmarks in their respective categories.”

“While ‘Make for India’ will continue to be a strong focus area for Samsung Southwest Asia, we will be introducing path breaking innovations across our various categories of products through the year. Our goal is to augment consumer experience while also fortifying our leadership position in the Indian market,” he said.

With 2 manufacturing plants and 4 R&D facilities that employ close to 45,000 people, Southwest Asia is one of the biggest R&D hubs and a key region for Samsung. In the course of 2015, Southwest Asia has seen the launch of some of the most iconic products – from the flagship Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5 in the Smartphone segment to the SUHD TVs in consumer electronics. India also witnessed the global unveiling of the Tizen powered Samsung Z1 and Samsung Z3 smartphones.

Samsung Electronics is committed to ‘Make for India’, its regional initiative for product innovation. Through its broad customer centric product range, Samsung continues to bring consumers seamless navigation, intuitive control and smart solutions into the home and workplace.

Continuing to bring products that shape the future of human-gadget interactions; and usher in the next, Samsung Electronics showcased a number of products at the Forum 2016.

Smartphones: A New Galaxy A Series with Premium Design and Improved Feature

Samsung India today announced the launch of the 2016 edition of the highly successful Galaxy A smartphones showcasing a perfect blend of unmatched style and latest features.

Manu Sharma, Director of IT & Mobile Communications (IM) Marketing, Southwest Asia, Samsung Electronics, shows off the Galaxy A5 and Galaxy A7 at Forum 2016 in Kuala Lumpur, Malaysia.

With sophisticated glass and metal design, an advanced camera, finger print sensor, improved processor, LTE CAT 6, and long-lasting battery; the Galaxy A7 (2016) and Galaxy A5 (2016) are  designed keeping in mind the young consumers who wish to express their individuality.  The seamless combination of glass and metal gives the smartphones a luxurious and stylish look and feel that adds to the consumer’s style quotient.

Samsung Galaxy A7

Visual Devices

Samsung India unveiled its spectacular new line of SUHD TVs which offer unparalleled picture quality with Quantum dot display, state of the art design with the world’s first bezel-less curved design and a new easy and integrated Smart TV experience powered by Tizen OS, ushering in a new decade of global TV leadership

Rajeev Bhutani, Vice President of Consumer Electronics (CE) Marketing, Southwest Asia, Samsung Electronics, talking about the latest SUHD TVs at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung’s 2016 SUHD TVs offer its viewers an unparalleled viewing experience with the revolutionary Quantum dot display technology. It is the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most life-like colours ever offered by Samsung. This year, all of Samsung’s SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

Samsung’s 2016 SUHD TV

Pioneers of the Curved TV technology, Samsung has now introduced the world’s first ever bezel-less curved design in the KS9000 SUHD TV. With no bezel that normally functions as the border, the viewer’s attention will now be completely focused on the captivating content on the screen. In keeping with this design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle. The 360 design will offer an unparalleled viewing experience to consumers.

The 2016 range of Smart TVs have been built on the Tizen operating system (OS) allowing consumers to access their favorite content and services, from movies to games to apps, all in one place. The Samsung Smart TV will automatically recognize the type of Home theatre system or ame console connected to the TV. This allows users to control all of the external devices with the Smart Control remote eliminating the need to juggle multiple remote controls. Also, various streaming and downloadable games will be available on the 2016 Smart TVs from Global as well as Indian content providers which will allow consumer to have a realistic gaming experience on the large screen.

Digital Appliances

The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling Plus technology – applied to premium side-by-side refrigerators – that enables consumers to be flexible with cooling storage depending on their needs. First in the refrigerator category, the fridge and freezer compartment has its own cooling system allowing the refrigerator to be flexible depending on the consumer’s needs offering five different modes: Normal, Extra Shopping, Vacation, Seasonal, and Home Alone Mode. The five (5) conversion modes deliver the required flexibility while saving energy depending on the consumer needs.

Samsung India also launched India’s first Digital Inverter Compressor and smart connect inverter in Direct Cool Single Door range. Smart Digital Inverter series is a blend of freshness, energy efficiency, cooling and durability. It consumes less power and provides uninterrupted cooling and freshness during power cuts by connecting with the home inverter.

The compressor enhances the cooling performance by controlling the inside temperature and generates very less noise level as compared to conventional refrigerators.

The new Samsung Air Conditioner series is engineered to consume less power and produce exceptional cooling comfort. For increased durability, the outdoor unit’s DuraFin is more corrosion resistance as compared to conventional condenser. An in-built stabilizer feature can handle voltage fluctuations from 146V to 290V without an external stabilizer.

Equipped with advanced World’s first new 8-pole motor in its Digital Inverter Compressor, it ensures faster cooling performance of up to 43% while using up to 68% less energy as compared to conventional air conditioners.

Samsung’s range of washing machines now comes with the much needed practical solutions for easier laundry experience. With the new Samsung Add Wash front-load washer, consumers can now add items or extra detergent and fabric softener – during wash cycle leveraging the additional Add Door located on the upper part of the main washer door.  In terms of top loaders, the 9KG & 11KG ActivWash+ with built-in sink and dedicated Water Jet for convenient pre-treatment of laundry, incorporates a magic dispenser that lets you wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent and spreads it evenly before you start washing.

Also introduced is the MW7000K Hot Blast Smart Oven, which incorporates new Hot Blast technology offering families a quicker and higher quality culinary experience. Fast, powerful hot air is blasted downwards directly onto the food from 52 equally distributed air holes, cooking food up to 50% quicker than a traditional convection oven. A perfect cooking solution for Indian family with a breath of features and cooking techniques,  MW7000K offers special option of Indian Combo allowing one to cook a complete meal in one go in addition to range of dairy products. The new oven also boasts of the SlimFry^TM technology that combines Hot Blast technology with warm air circulation to envelops food, making it crispy on the outside using only a touch of oil leading to 80% less fat consumption.

Samsung Electronics announced its latest Galaxy A smartphones that offer premium design, easy mobile payment technology and enhanced camera features. The Galaxy A (2016) incorporates Samsung’s latest in innovative design and technology, giving consumers the ability to express their individuality with powerful performance in three screen size options: 5.5-inch for the A7, 5.2-inch for the A5 and 4.7-inch for the A3.

“At Samsung, we are committed to continued innovation, inspired by the feedback and needs of our wide range of consumers,” said JK Shin, CEO and Head of Samsung’s IT & Mobile Business. “With the introduction of the Galaxy A (2016), we took the consumer feedback on our original Galaxy A models and made thoughtful and impactful improvements offering consumers a seamless convergence of style and performance for their everyday lifestyles.”

The Galaxy A (2016) continues the latest Samsung Galaxy design heritage, combining metal and glass to create a beautifully harmonious premium design. The new Galaxy A provides a superior viewing experience with a narrower bezel.

Now the Galaxy A5 and Galaxy A7 (2016) support Samsung Pay, Samsung’s simple, safe and virtually anywhere mobile payment service. Protected by fingerprint verification, Samsung Pay works with both Magnetic Secure Transmission (MST) and Near Filed Communication (NFC) technologies.

The Galaxy A (2016) also comes equipped with an enhanced camera system for both brighter and clearer photos and videos. This advanced system includes Optical Image Stabilization (OIS) to prevent image blurring, as well as a front and rear F1.9 lens to allow users to take optimum photos in dark conditions. What’s more, with Samsung’s Quick Launch feature, double clicking the home button launches the camera in less than a second. Consumers can also take their best selfie yet with features including Wide Selfie, Palm Selfie and Beautifying Effects.

The Galaxy A (2016) will be available in China in mid-December 2015 and will be expanded to global markets.

Full details and product images are available at www.samsungmobilepress.com.

* Features and functions will vary by market.

* Network may differ by markets and mobile operators.

* Samsung Pay launches may vary by market-readiness.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

· Samsung introduced the Galaxy A7, one of the slimmest Galaxy smartphones equipped with premium hardware for a superior social experience, expanding on the popular services provided by the Galaxy A5 and A3.

Samsung Introduces Galaxy A7 for a Seamless Social Experience

Latest Galaxy smartphone also offers a larger display and more powerful performance

Samsung Electronics unveiled the new Galaxy A7, one of the slimmest Galaxy smartphones equipped with premium hardware for a superior social experience. Combining powerful multitasking performance with sophisticated design, the Galaxy A7 expands on the popular services provided by the Galaxy A5 and A3, enabling users to capture and share every moment seamlessly on their social media platform.

“We strive to develop devices that appeal to a broad range of consumers and are ahead of the next big social trend,” said JK Shin, CEO and Head of IT & Mobile Communication at Samsung Electronics. “Combining both a stunning metallic design and a powerful performance, the Galaxy A7 is stylish while delivering the superior user experience.”

[new_royalslider id=”227″] 

Setting a New Standard for Social Interaction

The Galaxy A7 is equipped with a multicore processor combining two separate quad core processors, enabling users to quickly and easily perform data intensive tasks. The Galaxy A7 has 16GB of memory and 2GB of RAM to power all of a user’s favorite apps and media, and is supported by a long-lasting 2,600mAh battery.

The Galaxy A7 also supports the intuitive features and services offered by the Galaxy A5 and A3, with an advanced 5 Megapixel front-facing camera and advanced selfie features including ‘Ultra Wide Shot’ and ‘Auto Selfie’ modes, which make it possible to take a photograph using only a voice command or even a simple wave of the hand. The device also features ‘Always Clear Voice Auto Control’ to reduce noise from the surrounding environment, as well as LTE Category 4 support for quick and easy photo and video uploads on any social network. In addition to these features, the Galaxy A7 offers a Private Mode, which adds an extra layer of security for important files and documents. The A7 also has Multi Screen app function capability.

Superior Samsung Galaxy Design at a Competitive Price Point

The Galaxy A7, Galaxy A5 and Galaxy A3 are designed for those who want to express effortlessly their unique style. With these devices, Samsung continues to focus on creating smartphones equipped with the slimmest metal unibody on the market today, with comfortable grip for ease of use. The range empowers users to choose a device which reflects their personal style and lifestyle needs, not just in terms of their unique features, but also their size and color options.

Full details and product images are available at www.samsungmobilepress.com.

Samsung Galaxy A7 Series Products Specifications

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.