“Consumers can’t wait to experience 5G and we are proud to offer a diverse portfolio of devices that deliver the best 5G experience possible,” said TM Roh, President and Head of Research and Development at IT & Mobile Communications Division, Samsung Electronics. “For Samsung, 2020 will be the year of Galaxy 5G and we are excited to bring 5G to even more device categories and introduce people to mobile experiences they never thought possible.”

The Galaxy Tab S6 5G, which will be available in Korea in the first quarter of 2020, will be the world’s first 5G tablet bringing ultra-fast speeds together with the power and performance of the Galaxy Tab series³. With its premium display, multimedia capabilities and now, 5G, the Galaxy Tab S6 5G offers high-quality video conferencing, as well as a premium experience for watching live and pre-recorded video streams or playing cloud and online games with friends.

“5G smartphones contributed to 1% of global smartphone sales in 2019. However, 2020 will be the breakout year, with 5G smartphones poised to grow⁴ 1,687% with contribution rising to 18% of the total global smartphone sales volumes, said, Neil Shah, VP of Research at Counterpoint Research. Further, Mr. Shah, adds, “Samsung has been one of the leading players catalyzing the 5G market development in 2019 with end-to-end 5G offerings from 3GPP standards contribution, semiconductors, mobile devices to networking equipment. With tremendous 5G growth opportunities on the horizon, Samsung, over the next decade, is in a great position to capitalize by further investing and building on the early lead and momentum.”

For nearly a decade, Samsung has worked to bring 5G from the lab to real life by working closely with carrier partners, regulatory groups and government agencies to develop the best 5G experience possible. As a leading contributor to industry groups like 3GPP and O-RAN Alliance, Samsung is committed to an open, collaborative approach to networking, which has helped to accelerate delivery of 5G to consumers and businesses. Over the past year, in addition to launching a robust 5G device portfolio, the company reached several historical milestones including providing network equipment for the world’s first 5G commercial service in Korea as well as working closely with global carrier partners to expand 5G networks and introduce 5G experiences and use cases.

In the year ahead, Samsung will continue to lead the market in 5G innovation by introducing new advancements that will improve the speed, performance and security of Galaxy 5G devices even further. In 2020, these advancements will give even more people access to new mobile experiences that change the way they watch and interact with movies, TV and sports, play games and talk with friends and family.

For more information about Samsung Galaxy 5G devices please visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

¹ According to official Samsung Electronics shipment data.

² Counterpoint Research: Monthly Market Pulse – Global 5G Smartphone Shipments from January to November 2019

³ Requires optimal 5G connection; see carrier for network availability.

⁴ Counterpoint Research: Market Outlook – 5G Smartphone Forecast by OEM by Regions

For those who prioritize affordability when choosing a smartphone, a device from the Galaxy A series is likely to be an optimal choice. In particular, the Galaxy A90 5G – the first smartphone from the A series with 5G connectivity – includes essential features that are on par with those offered by high-spec flagship models, all at a reasonable price.

Samsung Newsroom reviewed the Galaxy A90 5G to find out exactly how it has been optimized for creating and enjoying content on the 5G network.

#1 5G: Next-level Speed and Optimization

Rapid video downloads at your fingertips

The Galaxy A90 5G’s stand-out feature is its ability to harness the power of 5G. From downloading music to streaming movies and playing high-performance video games, the Galaxy A90 5G utilizes the ultra-high-speed data transmission of 5G to allow you to enjoy media quickly and conveniently. You can download a high definition movie in a flash and get immersed in AR and VR with 5G’s rapid connection speeds.

The 5G network has the added advantage of offering ’ultra-low latency’, which permits users to enjoy content seamlessly and on demand, without delay. This kind of feature is optimal for situations such as when users are playing games through Samsung’s 5G game streaming service, ‘Hatch’, which affords direct access to cloud gaming servers. The Galaxy A90 5G’s network capabilities enable rapid transmission speeds and low latency, meaning that, even when playing games with constant manipulation and character interaction, users can enjoy fluid gameplay without having to worry about latency problems, manipulation issues or disconnections.

#2 Performance: Storage, Usability and Battery

The Galaxy A90 5G features an Octa-core 7nm processor, 6GB RAM and 128GB of basic storage, which can be increased up to 640GB. Such specifications demonstrate that the Galaxy A90 5G is competitive with a number of flagship models.

The combination of the latest Snapdragon 855 chipset and the AI-based Game Booster adds to the Galaxy A90 5G’s power. The Game Booster function optimizes gameplay by applying knowledge learned from user habits to balance battery usage, performance and the device’s temperature. Users can additionally check their device’s status at any time by clicking an icon in the bottom-right corner of the screen while in-game. This interface tells you how many hours of gameplay you have left according to your battery life, and additionally allows you to increase your battery life via features that include temperature control and memory monitoring.

Not only does the Galaxy A90 5G offer users reliable, smart performance, it also comes with long-lasting battery life. The Galaxy A90 5G has a high-capacity, 4,500mAh battery to empower users to create and enjoy content all day long. What’s more, a 25W Super Fast charger that significantly reduces charging times is included in the box.

#3 Camera: The Time and Place for the Professional-quality Camera

Thanks to today’s advanced camera technologies, there are a thousand different ways users can document their experiences, and the Galaxy A90 5G’s triple rear camera proves a valuable tool in doing so. The 48 MP Main Rear Camera allows you to take clear, high-quality images, while the Ultra Wide Camera with its 123˚ lens lets you capture more of the world around you. The Galaxy A90 5G also features Night Mode, as well as a Depth Camera that lets you adjust photo depth, resulting in more natural Live Focus photos and videos.

You can make recordings of your current screen that also feature your face and voice by using the button in the top right

The Galaxy A90 5G has another special feature that is good for sharing useful information. Using the ‘Screen recorder’ function, users can make use of their selfie camera to feature their face and voice in screen recording videos. This feature can come in handy in all manner of situations, from explaining to a friend how to purchase a concert ticket online to demonstrating how to play a game. The Galaxy A90 5G is also equipped with AR Doodle, which lets you draw dynamic pictures on photographs, allowing you to use your surroundings and images like a sketchbook.

#4 Design: Earn Plaudits with Trendy ‘Checkered’ Pattern

The design on the back of the Galaxy A90 5G changes color depending on the angle you hold it at

The Galaxy A90 5G also draws attention for the unique geometric pattern on its back. The phone’s back cover has been designed with differently colored squares and rectangles that change color when you hold the phone at different angles, providing a refined look. The device is available in two classic color options – black and white.

Along with having a design comprised of slim, smooth curvatures, the Galaxy A90 5G is designed to be easy to grip in one hand, even with its dimensions of 164.8 X 76.4 X 8.4mm. The side buttons that control volume, operate Bixby and turn the phone on and off are aligned on the right hand side of the phone to make operation simpler and save the user from having to switch their grip back and forth. The device’s immersive 6.7” Infinity-U Full HD+ display with 1080 X 2400 resolution is the largest in the A series, ensuring that you truly get the most out of your multimedia content.

The Galaxy A90 5G’s triple camera can deliver advanced quality pictures in any situation and lighting condition, showcased here by taking the device on a vibrant whistlestop tour of Seoul. Check out the pictures below to see how, with the Galaxy A90 5G, you can capture the striking scenery of the city in autumn – all in under 24 hours.

10am: Gyeongbokgung in All Its Glory

The biggest of Seoul’s Five Grand Palaces, Gyeongbokgung Palace is an unmissable first stop on a tour of the city. Once you’ve reached the palace dressed like royalty in Korean traditional dress, hanbok, the Galaxy A90 5G will be able to capture every striking part of the Palace’s intricate architecture and detailing for you thanks to its 48MP High-resolution Main camera.

Then, for a shot that easily captures the palace complex in all its beauty, the Galaxy A90 5G also comes with an Ultra Wide camera. You can be sure to capture every aspect of the scene in front of you as you pass the morning wandering Gyeongbokgung thanks to the Ultra Wide camera’s 123-degree angle of view – the same as the human eye.

Photos taken with the Galaxy A90 5G’s Main Camera (top) and Ultra Wide angle camera (bottom)

Not only does the Galaxy A90 5G’s powerful camera let you capture photos and videos of your experience with ease, it also allows you to share these moments in high quality with your friends and family – live. While exploring the palace, why not take advantage of the power of 5G to show off your surroundings on a video call to your family, or seamlessly go live on social media to keep your friends in the loop.

1pm: A Pedicab Ride Into the Past in Bukchon Hanok Village

A historical tour of Seoul isn’t complete without a stop off at Bukchon Hanok Village. Nestled in the hills just beside Gyeongbokgung Palace, here you can travel back in time hundreds of years thanks to the Village’s collection of striking traditional houses.

A pedicab is a great way to explore this historical area in style, and while you’re taking in the sights and experiences, you can be sure to capture all the action smoothly thanks to the Galaxy A90 5G’s Super Steady Video feature.

* Videos have been edited for lighting consistency

Furthermore, why not commemorate the experience with a selfie on the Galaxy A90 5G’s 32 MP Front Camera that not only captures the best of your surroundings, but also of you thanks to its built-in intelligent selfie features.

3pm: Eating Like the Locals at a Traditional Korean Restaurant

Eating the local cuisine is one of the best ways to experience a country’s culture, and a morning of exploring is sure to have worked up an appetite, so be sure to stop by a traditional Korean restaurant.

With the Galaxy A90 5G’s Scene Optimizer software, you can intelligently and easily optimize your meal-time snaps to ensure your pictures look good enough to eat.

Scene Optimizer recognizes 30 types of subjects, from food to sunset to people, and intelligently adjusts the camera for the perfect shot – a picture-taking shortcut that’ll give you more time to dig in and enjoy.

7pm: Soaking Up a Night View at Seoullo

For a unique view of the city as it comes to life at night, you should head to Seoullo 7017, an elevated park built upon a former overpass in the bustling Seoul Station area, as sunset falls. You can be sure to capture the dynamic nighttime scenes around you as you explore Seoullo 7017 without losing a single detail thanks to the Galaxy A90 5G’s Night Mode.

Photos taken with the Galaxy A90 5G without Night Mode enabled (top) and with Night Mode enabled (bottom)

Night Mode helps you take bright, clear nighttime photos that balance areas of light contrast to bring out the best of what’s in front of you. The Galaxy A90 5G’s intelligent camera will even suggest the Mode to you when it detects that light conditions are low.

As nighttime falls over Seoul, why not share your excitement at your surroundings in a video clip that puts you in the spotlight. With the Galaxy A90 5G’s camera, you can focus on what matters and make it stand out with Live Focus effect on both photos and videos.

Live Focus uses advanced technology to detect the subject, letting you soften the background and adjust depth of field. Put what is important center stage and capture unforgettable memories as they happen with the Galaxy A90 5G’s powerful camera.

To help visitors get a sense of the key themes, experiences and innovations to look out for in Samsung’s showcase, we spoke to some of the individuals who helped put the booth together.

Connected Home Zone

Q: What would you like visitors to take away from the Connected Home Zone?

We hope that, by encouraging them to experience how seamlessly Samsung’s home innovations connect in ways that simplify users’ lives, visitors will walk away with a deep understanding of the true value of connected living.

We designed this zone to illustrate how Samsung’s IoT solutions cater to consumers of various interests and lifestyles. For example, the Health Geek section showcases ways that Samsung devices can help users reach their fitness goals.

One of the most dynamic examples of this involves the Galaxy Watch Active2 and a Technogym exercise bike. The bike is outfitted with NFC technology, and when users tap it with their watch, they’re able to easily sync their watch with their bike, and log their workout data in Samsung Health as soon as they finish exercising.

Q: Are there any other exhibits in the zone that visitors should be sure to check out?

Don’t forget to test drive Samsung’s Digital Cockpit. It not only offers simple controls for managing connected devices in your home from your car, but it also lets you easily manage key car functions from the comfort of your home.

Let me give you an example. After launching the SmartThings app on the Digital Cockpit’s dashboard, if you select “Coming home,” the system will automatically activate the connected devices you’ll need when you arrive – like the lights and air conditioner – so your house will be ready for your return.

Visual Display Zone

Q: Which section of the Visual Display Zone would you recommend the most to visitors?

There’s a wide range of exciting displays on exhibit in the Visual Display Zone, but I’d especially recommend that visitors check out the QLED 8K Highlight Zone to take a look at our full lineup of QLED 8K TVs. It’s the widest 8K TV range in the industry, and our exhibits do an excellent job of showcasing the TVs’ breathtaking visuals.

Because QLED 8K TVs feature a resolution that’s four times greater than 4K UHD TVs, they add a sense of depth to content that makes it feel more immersive. We also offer a wide range of size options, designed to suit any home. These include the newly announced 55-inch model, as well as 65-, 75-, 82-, 85- and 98-inch versions. I’d also recommend that you see how the 98-inch model, and its 5,000-nit peak luminance, make HDR video content really pop.

Visitors should also be sure to check out the 146- and 219-inch versions of The Wall, our immersive, modular Micro LED display. It can be custom-tailored to any size, and it’s a fantastic solution for businesses, as well as those looking for the ultimate TV upgrade. You can see both models on display in all their glory on the right side of the zone. Trust me, you won’t want to miss that.

Q: Could you tell us more about the technology that allows QLED 8K TVs to produce such an immersive picture?

The Quantum Processor 8K is the key here. It’s based on our proprietary semiconductor technology, and it’s what makes QLED 8K possible, along with the TVs’ innovative QLED panels. The Quantum Processor 8K intelligently analyzes more than ten million images, and uses this data to automatically upscales standard definition, HD, FHD and UHD content.

The Quantum Processor 8K makes it possible for users to enjoy their favorite TV shows and OTT (Over The Top) streaming content in crisp 8K quality. When you see the before and after images with your own eyes here in the zone, you’ll realize just how powerful this technology really is.

Digital Appliance Zone

Q: What should visitors check out first in the Digital Appliance Zone?

I’d recommend that they check out our new BESPOKE refrigerator line. When we created the Digital Appliance Zone, we wanted to show people how Samsung’s home appliances tailor to a variety of lifestyles. BESPOKE is a perfect example of this lifestyle-centric approach to innovation.

BESPOKE’s launch has effectively brought about a new era of customized home appliances. Each BESPOKE refrigerator is completely customizable, which means that users can personalize their fridge’s color, materials and configuration to suit their lifestyle and design needs. With a modular design and up to eight different configurations – from single-door to four-door units – BESPOKE refrigerators seamlessly fit into most contemporary kitchens. Their versatility is on display in a total of seven lifestyle-tailored exhibits across the Digital Appliance Zone, including the circular structure at the center, which we like to call the Circle of Life.

Going forward, in addition to showcasing customizable appliances like BESPOKE at this year’s IFA, we’ll continue to develop convenient, customizable devices that tailor to the lifestyles of a wide range of consumers – including Millennials and those living in single-person households.

Q: What else would you recommend that visitors check out in the zone?

After checking out BESPOKE, I’d recommend that they take a look at our new range of premium cordless stick vacuum cleaners, POWERstick Jet. Our POWERstick Jet lineup offers industry-leading suction power, up to 200 watts,¹ feature a long-lasting battery and an ergonomic design, and even include a 5-layer HEPA filtration system that captures up to 99.999 percent² of allergens and dust particles.

Semiconductor Zone

Q: What should visitors check out first in the Semiconductor Zone?

I’d have to say Samsung’s SSD T5. It’s the latest addition to a long line of portable solid-state drives that offer fast transfers and reliable performance. Our exhibit offers visitors a chance to take a closer look at the SSD’s impressive specs – including 500GB and 1TB capacities, and transfer speeds of up to 540 MB/s – as well as its new Rose Gold and Metallic Red finishes.

I’d also recommend that they check out one of our Non-Volatile Memory Express (NVMe) SSD portfolio, the 970 EVO Plus. Operating on the PCIe interface, this NVMe SSD delivers sequential read speeds of up to 3,500 megabytes per second. When playing 4K games, users experience fast load speeds, and no lag. It’s available with up to 2TB of storage, and it comes in a compact M.2 form factor.

Q: Will visitors be able to take a closer look at some of the Samsung semiconductor technologies that have been receiving considerable attention lately?

Absolutely. The zone also offers a glimpse at our latest semiconductor system solutions, including our new Dynamic Vision Sensor. It’s a technology that can be utilized in a variety of fields, especially home surveillance. It’s capable of distinguishing between humans and objects, and it recognizes movement by registering changes in light. Because its output is dot-based, and it’s designed to only recognize people’s movements and not their faces, the Dynamic Vision Sensor ensures that users’ privacy is preserved.

Before you leave, be sure to check out Samsung’s first 5G-integrated mobile processor, the Exynos 980. This innovative technology opens the door for consumers to enjoy more sophisticated AI experiences, and it will eventually enable us to add 5G connectivity to more devices.

Mobile Zone

Q: What is the key theme of the Mobile Zone, and why was it chosen?

The innovations featured in the Mobile Zone demonstrate how Samsung Electronics is leading the charge when it comes to 5G. Samsung was the first in the market to introduce a commercially available 5G device, the Galaxy S10 5G, and here at IFA, we’re taking the next step in leading 5G’s democratization by expanding our 5G smartphone lineup to include a wider range of mobile devices.

The 5G smartphones showcased here, including the Galaxy Note10 5G, the Note10+ 5G, the Galaxy Fold 5G and the Galaxy A90 5G, will open the door for more people to experience 5G’s always-on connectivity and the incredible possibilities that come with it. And we believe that, going forward, this 5G ecosystem will only grow faster and stronger.

Q: What are some key features that visitors should focus on when testing out Samsung’s new smartphones?

This is the first time that we’ve offered the opportunity to get hands-on with the Galaxy Fold, so I’d definitely recommend that visitors take this chance to get an up-close look at the device’s new form factor. Experience just how easy it is to transition apps from the 4.6-inch cover display to the 7.3-inch main screen – and vice versa – and be sure to test out the smartphone’s six-camera setup.

The Galaxy A90 5G is another standout smartphone whose premium specs are sure to catch visitors’ eyes. These include the device’s 48MP high-resolution camera; a powerful processor, which supports faster downloads and smoother streaming; and a high-capacity 4,500mAh battery, just to name a few.

Q: Are there any other activities you’d recommend to those visiting the Mobile Zone?

Each 5G device in the Mobile Zone is equipped with an app that illustrates the level of power and connectivity that 5G networks make possible. The app was created based on an actual 5G demo conducted in Korea earlier this year using Samsung’s first 5G smartphone, the Galaxy S10 5G.

The demo is designed to showcase how 5G supports a completely new viewing experience – one that’s richer and more personalized. When viewing content with 5G, you can choose specific viewing angles, replay specific moments, and even catch details that you may have missed.

With this demo, we’re showing people that 5G is no longer a technology of the future; it’s here today. So don’t forget to stop by the booth to experience its power for yourself.

¹ Suction tested on Jet model based on IEC62885-2 Cl 5.8, tested at the inlet of the non-accessorized tool, at the Max mode. Based on SLG (Schubert Leiter Geratesicherheit) tests.

² IEC62885-2 Cl. 5 11. Max mode (particle size: 0.3-10 micrometer)

Here at Samsung Electronics, we believe in innovating to defy barriers. When it comes to our mobile devices, we offer consumers uninterrupted experiences that unlock their potential, improve their lives, and flow seamlessly and continuously wherever they go.

Over the last ten years, this constant drive to remove barriers has helped us enrich the Galaxy line with one forward-thinking innovation after another. But delivering a truly seamless mobile experience requires more than just cutting-edge devices. It also requires a next-generation network that’s capable of connecting those devices in ways that streamline users’ daily lives. Which is why, since establishing the Galaxy line a decade ago, Samsung has been at the forefront of the development of next-generation technologies that will make such connections seamless and ubiquitous.

Samsung’s development of an end-to-end 5G solution – spanning chipsets, network infrastructure and mobile devices – has created the perfect environment for rapid innovation and change. Together with our partners, we’ve managed to make 5G available faster than anyone thought possible. And recently, we introduced devices that allow users to take full advantage of 5G’s breakthrough speeds, and in doing so, we’ve brought the power of connected living to life.

In April, we launched our first 5G smartphone, the Galaxy S10 5G. Since then, we’ve widened our 5G smartphone portfolio with the unveiling of the Galaxy Note10 5G, the Galaxy Note10+ 5G and, most recently, the Galaxy A90 5G and the Galaxy Fold 5G. Today, more than two million consumers around the world can connect to 5G networks using Samsung smartphones. And we expect that number to more than double by the end of the year.

Going forward, we’ll continue to work with partners to run tests and build infrastructure to launch 5G networks in more global markets. Expanding 5G will take a lot of hard work, but I’m pleased to report that we’re making meaningful strides every day. Last month, a 5G user test in Moscow utilizing a pre-commercial Galaxy S10 5G was deemed successful when impressive data transfer rates of up to 2.1 gigabits per second were recorded. We are proud that Samsung 5G smartphones are being used to help expand 5G’s implementation, and hope to see our devices everywhere 5G networks are, as we move toward a world in which smartphones will serve as gateways to the next generation of 5G-driven experiences.

By harnessing the power of 5G and AI, we’re pioneering experiences that are more immersive, personalized and intelligent. We are committed to working with partners to expand the 5G ecosystem even further and continue bringing ultra-fast connectivity to more parts of the world.

Creating that world will require open collaboration with partners who believe, as we do, in innovation without limits. Here, at the beginning of the 5G era, we are leading the industry forward with a growing portfolio of 5G-enabled products that combine the advanced features and sleek designs that Galaxy devices are known for with heretofore unprecedented speeds and connectivity.

What will 5G’s democratization mean for users? For a start, it will revolutionize how we consume our favorite entertainment. With minimum latency and maximum reliability, 5G will offer a completely new viewing experience – one that’s richer, more personalized, and much more interactive. When enjoying digital content, users will be able to choose specific viewing angles, replay specific moments, and even catch details that they may have missed.

But it’s when we discuss 5G’s wider applications that things get really interesting. Ultimately, 5G will pave the way for things like safe autonomous vehicles, ultra-productive smart factories, and precise robotic surgeons. Not only that, it will change how people interact with the world around them by placing them in the middle of digital spaces built on augmented and mixed reality. And it will generate the data necessary to create efficient and sustainable smart homes, smart offices, and smart cities.

Just as smartphones introduced new services that we now depend on every day, so too will 5G, on an even larger scale. Not only will 5G enhance the smartphone experience, it will also empower innovators to create new connected and intelligent products that will lead to richer consumer experiences and fuel entirely new industries. In effect, the democratization of 5G will usher us into the next major era – a time free of barriers to innovation that we like to call the Invention Age.

To reach that new era, we’ll need to think beyond smartphone features. Together, we will have to adopt an approach to 5G that will fuel invention and transform our industries and communities for decades to come. Through open collaboration, we’ll maximize opportunities for invention, and help create a future filled with meaningful progress and change.

The 5G era is officially upon us, and we at Samsung Electronics couldn’t be more excited for the possibilities it presents.

The company declared to: democratize QLED 8K technology with the introduction of a full line up of QLED 8K TV; innovate in the home appliances market with its BESPOKE line-up of customizable refrigerators; and further expand Samsung’s 5G device footprint with the launch of the new Galaxy A90 5G and Galaxy Fold 5G. These new offerings, plus many others, illustrate Samsung’s continued ambition to enhance its portfolio with bold and disruptive products and services designed for tomorrow.

“Ever since Samsung’s original black and white TV launch nearly 50 years ago, we have been introducing cutting-edge technologies across our consumer electronics, home appliances and mobile businesses,” said Benjamin Braun, Chief Marketing Officer and Vice President, Samsung Europe. “Samsung will continue to build the legacy of the company and bring life-changing innovations to our customers.”

Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2019 press conference.

Full Line Up of Visual Display Announced with New 55-Inch QLED 8K TV

Since the launch of Samsung’s QLED 8K TV last year, total purchases of QLED TVs have increased 200 percent year-on-year. This fast adoption of QLED TVs has led to more than two million units sold across the world in the first half of this year, driving a proven consumer appetite for high-quality large screen TVs. To enhance the line-up even further, the 55-inch QLED 8K will sit alongside the Samsung QLED range of the current 65, 75, 82 and 85-inch versions.

The 55-inch QLED 8K TV will be available globally in September. With this new addition, Samsung is responding to consumers’ demands for greater choice by providing a range of size options to suit different homes. The new 55-inch variant will offer the continued premium benefits of the QLED 8K TV range, including unrivaled picture quality with depth and detail, 100 percent color volume and ground-breaking AI upscaling technology. Whether a consumer is watching content through a streaming service, set-top box through HDMI, USB, or even mobile mirroring, the Quantum Processor 8K recognizes and upscales lower resolution content to crisp 8K quality.

Home Appliances for Modern Consumer Lifestyles

As the line between furniture and home appliances continues to blur, Samsung is creating ever-more customizable home living solutions to suit a range of consumers’ needs.

To this end, Samsung’s ground-breaking new BESPOKE refrigerators are coming to Europe. Designed as modular units, these refrigerators can seamlessly blend into various spaces, with a wide variety of sizing options available, ranging from single-door to four-door designs.

For those users who want even more from their kitchen, Samsung today launches its new multi-function Dual Cook Steam Oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Making an impact beyond our everyday lives, Samsung’s kitchen innovations have already helped to reduce the level of waste currently produced in the home. The company has taken this one step further at IFA 2019 by announcing an even deeper partnership with Whisk, a smart food platform developer. Through integration with Samsung’s appliances such as intelligent shopping lists on its Family Hub refrigerators, Samsung and Whisk are enabling a more enjoyable and environmentally responsible cooking experience for the whole family.

As the average home becomes more compact and more people settle in urban areas, Samsung has focused on offering products that fit with consumers’ existing lifestyle. The AirDresser, which resembles a wardrobe or a vertical mirror, is an appliance for refreshing clothing. In addition, Samsung is launching the Air Purifier AX9500, the world’s first Wind-Free purification system. Its modular design ensures that it can fit into a variety of homes and with a three-layer filtration system, it reduces the presence of harmful gases, dust and allergens from the air in the living environment.

With the new POWERstick Jet cordless stick vacuum cleaner, consumers get to experience 200W of industry-leading suction capability. With its 5-layered HEPA Filtration System and hour-long battery life, it can capture 99.999 percent of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust.

Introducing the New Galaxy A90 5G: Samsung Expands its 5G-Enabled Galaxy Ecosystem

Since the launch of Galaxy S10 5G earlier this year, Samsung has been working with its global network of partners to provide access to 5G mobile connectivity for everyone.

Today, Samsung further strengthened its 5G smartphone line-up with the launch of the new Galaxy A90 5G, which will be available in Europe from October. With the Galaxy A90 5G, users can quickly download high-quality content and share live video; immerse themselves in an expansive 6.7-inch FHD+ Super AMOLED Infinity-U display; and benefit from a 4,500mAh battery and 48MP main camera. The Galaxy A90 5G offers content-hungry consumers the optimum device for content creation and consumption.

Samsung also confirmed that the eagerly anticipated Galaxy Fold will be available in Cosmos Black and Space Silver starting September 18, 2019, in countries including France, Germany, Singapore and the U.K., with the U.S. launch to follow. A 5G-ready option will also be available in select markets, providing consumers with the latest network connectivity to further enhance the new foldable experience.

Committed to providing consumers with an exceptional user experience without compromising on quality or size, this past summer has also seen Samsung introduce a slew of other new products.

The Galaxy Note10 and Note10+ provide category-leading power and performance that enable users to work the way they want and showcase their creative spirit, while on-the-go. The new Galaxy Tab S6 comes with the signature S Pen and is the world’s first tablet to feature a dual camera with Ultra Wide Lens and a 10.5-inch super AMOLED display. Designed for high-performing users who do not want to be weighed down by a laptop, the Galaxy Book S combines the mobility and connectivity of a smartphone and the powerful productivity of a PC. Finally, on September 6, Samsung will launch the new Galaxy Watch Active2.

Since 2017, Samsung has exhibited its innovative technologies at Samsung Town, a custom-designed space that showcases its full range for visitors to experience the unique and convenient ways of connected living. This year, Samsung took a new approach by designing spaces for all types of consumers, from work-at-home freelancers to influencers, newlyweds and more. Samsung Town will also demonstrate how life gets simpler with its automotive and Samsung Bots.

To find out more about all the Samsung products announced at IFA 2019, visit the Samsung Electronics Booth at Level 2, City Cube Berlin from September 6 to 11.

For more information on Samsung and its product portfolio, please visit www.samsung.com.

Samsung Electronics today announced the launch of the Galaxy A90 5G – the latest addition to the Galaxy A family with 5G connectivity. Made for digital natives living in the Era of Live, the Galaxy A90 5G combines 5G-connectivity with powerful features to capture, stream and share exactly the way you want.

“We’re excited about the success of the Galaxy A Series – a generation of smartphones built for the new Era of Live that focuses on essential features people want the most, including a high-quality camera, long-lasting battery and immersive display,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Samsung has worked tirelessly with our partners in the 5G ecosystem to bring 5G to as many people as possible, and now we are offering 5G connectivity across the entire Galaxy smartphone portfolio, giving more people high speed access and connected experiences.”

With the Galaxy A90 5G, you will be able to stream every minute of your favorite artists live concert, as if you were actually there. Additionally, with lower lag-times and a reliable and stable connectivity, you won’t miss a moment of that group video chat or critical moment in a game. As the hyper-connected 5G network brings us closer together and enables us to do more on our devices, security is a more important consideration than ever. The Galaxy A90 5G is secured by Samsung Knox, Samsung’s defense-grade security, ensuring that your device is protected, and that your connected experience is secure and safe.

Meet the Next-Generation Performance

The Galaxy A90 5G offers a powerful, seamless and reliable experience. It is the latest example of Samsung’s commitment to open collaboration, combining the advanced mobile features and intricate design of Galaxy devices with innovative 5G solutions from partners like Qualcomm. Equipped with the Snapdragon 855 5G Mobile Platform, the Galaxy A90 5G offers people transformative mobile experiences from superior 5G-connectivity to enhanced AI capabilities¹.

“We are proud of our long-standing partnership with Samsung to bring the high-powered speed and performance of 5G to as many people as possible through the most advanced platform yet, the flagship Snapdragon 855 Mobile Platform,” said Cristiano Amon, President, Qualcomm Incorporated. “Samsung’s innovative line of Galaxy devices paired with the Snapdragon X50 5G modem and Qualcomm^® RF-Front-End solutions will support an entirely new 5G experience that enables people to work faster and play harder, no matter where they are.”

Enjoy Your Life in Live

The Galaxy A90 5G enables you to record and share videos with the phone’s 48-megapixel camera. With enhanced camera features and AI capabilities such as Super Steady, Scene Optimizer and Flaw Detector, you can easily capture the experience that matters most while on-the-go. The 32-megapixel front camera also boasts features such as Live Focus Mode, making it easier than ever to capture the best selfies or group videos.

Enjoy the Galaxy A90 5G’s expansive 6.7-inch FHD+ Super AMOLED Infinity-U display for a cinematic experience to get the most out of your multimedia content. You will also be able to spend more connected living experience with the Galaxy A90 5G’s powerful battery and super-fast charging capabilities.

The Galaxy A90 5G also takes your mobile gaming experience to the next level. With 5G connectivity, you can enjoy live gaming without lags and its Game Booster will always be running at most optimum state when you are in the heat of the battle.

Now, for the first time on the Galaxy A Series, you can enhance your overall mobile experience with Samsung DeX and Microsoft’s Your Phone app² on Galaxy A90 5G. Samsung DeX allows you to expand your Galaxy A90 5G experience to your PC screen or TV. You can also use the Microsoft Your Phone app to mirror your phone display onto your desktop to check notifications, send and receive messages, and browse through recent photos.

The Galaxy A90 5G, created with a unique geometric pattern on the back glass will be available in two classic color options – black and white – from September 4 in Korea and will expand to additional markets thereafter.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com/galaxy-a-2019 or www.samsung.com/galaxy.

Galaxy A90 5G Product Specifications³

¹ Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon and Qualcomm RF Front-end are products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

² Your Phone is preloaded on Window 10 October release (1809 version) or newer, and downloadable on Windows 10 April release (1803 version). Views of messages on Your Phone is limited to 1,000 messages received recently while views of photo gallery are limited to 25 recent photos that are taken by the phone camera and screen-captured.

³ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

⁴ Screen measured diagonally as a full rectangle without accounting for the rounded corners.

⁵ Availability may vary by market.

⁶ Typical value tested under third-party lab condition. Rated (minimum) capacity is less.