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		<title>Galaxy Buds3 series &#8211; Samsung Global Newsroom</title>
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            <title>Galaxy Buds3 series &#8211; Samsung Global Newsroom</title>
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		<description>What's New on Samsung Newsroom</description>
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				<title><![CDATA[Galaxy Buds3 Series Offers Enhanced Convenience on the Galaxy S25 Series]]></title>
				<link>https://news.samsung.com/global/galaxy-buds3-series-offers-enhanced-convenience-on-the-galaxy-s25-series</link>
				<pubDate>Fri, 28 Feb 2025 08:00:25 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy AI]]></category>
		<category><![CDATA[Galaxy Buds3]]></category>
		<category><![CDATA[Galaxy Buds3 Pro]]></category>
		<category><![CDATA[Galaxy Buds3 series]]></category>
		<category><![CDATA[Galaxy S25 series]]></category>
		<category><![CDATA[One UI 7]]></category>
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									<description><![CDATA[The Galaxy S25 series has redefined how we interact with our phones and the world around us, helping elevate the power of Galaxy AI1 to the next level. These more natural, context-aware and personalized mobile experiences bring new possibilities to Samsung’s full device ecosystem, including the Galaxy Buds3 series. And now, with the rollout of […]]]></description>
																<content:encoded><![CDATA[<p>The Galaxy S25 series has redefined how we interact with our phones and the world around us, helping elevate the power of Galaxy AI<sup>1</sup> to the next level. These more natural, context-aware and personalized mobile experiences bring new possibilities to Samsung’s full device ecosystem, including the Galaxy Buds3 series.</p>
<p>And now, with the rollout of One UI 7, you can access the most convenient and intelligent audio with Galaxy Buds3 and Buds3 Pro. Easily change sound settings on the quick settings panel and have your preferences applied to specific apps, all for your convenience. Plus, users can enjoy the more accessible, personalized audio experience enabled by Adapt sound feature.</p>
<p>Let’s take a closer look at how the Galaxy Buds3 series can enhance and transform your everyday soundscape.</p>
<h3><span style="color: #000080"><strong>New Features for </strong><strong>Advanced Customization and Convenient Control</strong></span></h3>
<h4><span style="color: #000080"><strong>Adjust Sound Settings With More Convenience</strong></span></h4>
<p>Fine-tuning your audio should be quick and easy so you can enjoy whatever you’re listening to anytime, anywhere. Galaxy Buds3 series makes the job much simpler with One UI 7, eliminating the need to separately access the Galaxy Wearable app on your smartphone each time you want to adjust the settings for your device. Now for the first time, conveniently adjust volume, noise control and sound settings all from your device’s quick settings panel for a hassle-free listening experience.</p>
<p><strong><em>How to Adjust</em><em> Buds Setting on Quick settings panel</em></strong></p>
<p>1. Open <strong>Q</strong><strong>uick settings panel </strong>on your connected smartphone</p>
<p>2. Touch and hold the <strong>Volume </strong><strong>slider </strong>in the panel</p>
<p>3. Tap which setting you would like to change</p>
<p><img class="alignnone size-full wp-image-159766" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Samsung-Mobile-Galaxy-Buds3-series-One-UI-7_main1.jpg" alt="" width="1000" height="625" /></p>
<h4><span style="color: #000080"><strong>Personalize Sound Settings for Specific Apps</strong></span></h4>
<p>Sound setting preferences often vary by the app you’re using. For instance, when listening to music you may prefer the bass turned high, but when watching a movie, you prefer a more immersive 360-degree sound experience. With <strong>App sound settings</strong>, you no longer need to adjust sound settings each time you visit an app. Simply set your sound preferences for individual apps<sup>2</sup> once via quick settings panel, and the Galaxy Buds3 series will automatically apply them whenever the app starts playing media. A first-of-its-kind feature, this capability delivers a more seamless daily audio routine, tailored to your liking.</p>
<p><strong><em>How to Use App sound settings</em></strong></p>
<p>1. Open <strong>Quick settings panel </strong>on your connected smartphone</p>
<p>2. Touch the <strong>Earbuds icon</strong> in the media panel or touch and hold the <strong>Volume </strong><strong>slider </strong>above the media panel</p>
<p>3. Tap on the sound setting you would like to adjust for the application that is being played.</p>
<p><img class="alignnone size-full wp-image-159767" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Samsung-Mobile-Galaxy-Buds3-series-One-UI-7_main2.jpg" alt="" width="1000" height="625" /></p>
<h4><span style="color: #000080"><strong>Tailored Sound for Personal Hearing Needs </strong></span></h4>
<p>One UI 7 expands ambient sound capabilities even further with the updated <strong>Adapt sound feature,<sup>3</sup></strong> allowing you to curate the personalized sound experience with clearer and more accurate sound when on calls or watching videos so you don’t miss a line of dialogue. The advanced hearing test helps you create your own sound profile unique to you, or if you’re pressed for time, simply choose from three preset profiles based on your age groups.</p>
<p><strong><em>How to Enable Adapt sound 1</em></strong></p>
<p>1. Open the <strong>Galaxy Wearable app</strong> on your connected smartphone</p>
<p>2. Tap on <strong>Earbuds settings</strong></p>
<p>3. Tap on <strong>Accessibility </strong></p>
<p>4. Tap on <strong>Adapt sound</strong></p>
<p>5. Choose among three <strong>preset profiles</strong> or do <strong>Hearing test</strong></p>
<p><strong><em>How to Enable Adapt sound 2</em></strong></p>
<p>1. Open the <strong>Galaxy Wearable app</strong> on your connected smartphone</p>
<p>2. Tap on <strong>Sound quality and effects</strong></p>
<p>3. Tap on <strong>Adapt sound</strong></p>
<p>4. Choose among three <strong>preset profiles</strong> or do <strong>Hearing test</strong></p>
<p><img class="alignnone size-full wp-image-159768" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Samsung-Mobile-Galaxy-Buds3-series-One-UI-7_main3.jpg" alt="" width="1000" height="625" /></p>
<h3><span style="color: #000080"><strong>An Intelligent Audio Experience for All</strong></span></h3>
<p>With the power of Galaxy AI, the Galaxy Buds3 series not only offers greater convenience, but supports enhanced communication with features that eliminate language barriers and enrich sound regardless of how you wear your earbuds or your environment, for more intelligently tailored moments.</p>
<h4><span style="color: #000080"><strong>Seamless Communication in 20 Languages</strong></span></h4>
<p>With <strong>Interpreter<sup>4</sup></strong> in Listening mode, language barriers are no longer an obstacle. Whether listening to a lecture in a foreign language or having a conversation with someone in another language, Interpreter in Listening Mode allows you to hear the translation directly through your Galaxy Buds plugged into your ears without needing to look at your smartphone. Now, you can focus solely on the conversation and engage with others face-to-face.</p>
<p><strong><em>How to use Interpreter in Listening mode</em></strong></p>
<p>1. Open the <strong>Interpreter app</strong> on your connected smartphone</p>
<p>2. Place the earbuds in your ears</p>
<p>3. Tap on <strong>Listening mode </strong>on the left side</p>
<p>4. Select your <strong>desired language</strong></p>
<p>5. Tap on the<strong> microphone icon </strong>to start the translation</p>
<p>6. Tap on the<strong> microphone icon again</strong> to stop the translation</p>
<p>7. Pause, resume the translation using the <strong>Buds’ </strong><strong>pinch</strong><strong> control</strong></p>
<p><img loading="lazy" class="alignnone size-full wp-image-159769" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Samsung-Mobile-Galaxy-Buds3-series-One-UI-7_main4.jpg" alt="" width="1000" height="625" /></p>
<h4><span style="color: #000080"><strong>Intelligently Optimized Sound, Anytime, Anywhere</strong></span></h4>
<p>Regardless of how you choose to wear your earbuds, the microphones in the Galaxy Buds3 series analyze both internal and external sound in real time to apply the optimal sound and Active Noise Cancellation (ANC) through <strong>Adaptive EQ</strong> and <strong>Adaptive ANC </strong>for each user.</p>
<p>What’s more, Galaxy Buds3 Pro can intelligently optimize sound in any environment. You can still enjoy your music fully when walking at a park, with <strong>Adaptive Noise Control </strong>constantly analyzing surrounding sound and automatically adjusting the optimal level of noise without you needing to make any manual adjustments. <strong>Siren Detect</strong> and <strong>Voice Detect<sup>5</sup> </strong> automatically recognizes emergency siren or your voice and raises the ambient sound, allowing you to stay aware of your surroundings or focus your attention on your conversation.</p>
<p><em><strong>How to Enable Adaptive Noise Control</strong> </em></p>
<p>1. Open the <strong>Galaxy Wearable app</strong> on your connected smartphone</p>
<p>2. Tap on <strong>Adaptive</strong></p>
<p><strong><em>How to Enable Siren Detect</em></strong></p>
<p>1. Open the <strong>Galaxy Wearable app</strong> on your connected smartphone</p>
<p>2. Tap on <strong>Auto switch to ambient sound</strong></p>
<p>3. Select <strong>Siren detect</strong></p>
<p><strong><em>How to Enable Voice Detect</em></strong></p>
<p>1. Open the <strong>Galaxy Wearable app</strong> on your connected smartphone</p>
<p>2. Tap on <strong>Auto switch to ambient sound</strong></p>
<p>3. Select <strong>Voice detect</strong></p>
<p><img loading="lazy" class="alignnone size-full wp-image-159770" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Samsung-Mobile-Galaxy-Buds3-series-One-UI-7_main5.jpg" alt="" width="1000" height="625" /></p>
<h3><span style="color: #000080"><strong>Sound Innovation for Everyone</strong></span></h3>
<p>With the launch of the Galaxy S25 series, Samsung has set a new standard for mobile AI, introducing a true AI companion that offers the most natural and effortless interactions between you and your world. As these intuitive and intelligent capabilities spread across the Galaxy ecosystem, the Galaxy Buds series will remain at the forefront of sound innovation — unlocking immersive and convenient audio experience for all.</p>
<p><span style="font-size: small"><em><sup>1</sup> Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.<br />
<sup>2</sup> Availability of functions may vary by apps. Some functional widgets may require a network connection and/or Samsung Account login.<br />
<sup>3</sup> Adapt Sound feature is available on Samsung Galaxy Buds3 Pro only.<br />
<sup>4</sup> <em>Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Audio interpretation is only available when wearing Buds and connected to a Samsung Galaxy smartphone. Interpreter feature is not directly provided by Buds themselves.</em><br />
<sup>5</sup> Adaptive Noise Control, Voice Detect and Siren Detect features are only available on Samsung Galaxy Buds3 Pro. Adaptive Noise Control, Voice Detect and Siren Detect are all off by default.</em></span></p>
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				<title><![CDATA[[Interview] Behind the Scenes of Galaxy Buds3 Series: Product Planning a Superior Audio Experience]]></title>
				<link>https://news.samsung.com/global/interview-behind-the-scenes-of-galaxy-buds3-series-product-planning-a-superior-audio-experience</link>
				<pubDate>Wed, 02 Oct 2024 08:00:09 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Active Noise Canceling]]></category>
		<category><![CDATA[Galaxy AI]]></category>
		<category><![CDATA[Galaxy Buds series]]></category>
		<category><![CDATA[Galaxy Buds3]]></category>
		<category><![CDATA[Galaxy Buds3 Pro]]></category>
		<category><![CDATA[Galaxy Buds3 series]]></category>
		<category><![CDATA[Voice Command]]></category>
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									<description><![CDATA[With the latest Galaxy Buds3 series from Samsung Electronics, users can discover a whole new level of immersive listening and communication anytime, anywhere — whether they’re enjoying music or taking a call. Offering a comfortable fit, rich sound quality and advanced AI features, the Galaxy Buds3 series delivers the perfect trifecta for an unparalleled sound […]]]></description>
																<content:encoded><![CDATA[<p>With the latest Galaxy Buds3 series from Samsung Electronics, users can discover a whole new level of immersive listening and communication anytime, anywhere — whether they’re enjoying music or taking a call. Offering a comfortable fit, rich sound quality and advanced AI features, the Galaxy Buds3 series delivers the perfect trifecta for an unparalleled sound experience.</p>
<p>Samsung Newsroom met with Helen Nam and Donggi Kim from the Wearable Product Planning Group, Mobile eXperience Business at Samsung Electronics, to learn about what went into creating the new Galaxy Buds3 and Buds3 Pro.</p>
<div id="attachment_156355" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-156355" class="wp-image-156355 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/10/Samsung-Mobile-Galaxy-Buds3-series-Interview-With-Product-Planners_main1.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-156355" class="wp-caption-text">▲ (From left) Helen Nam and Donggi Kim</p></div>
<h3><span style="color: #000080"><strong>Creating a Comfortable Fit Using 3D Ear Data and AI</strong></span></h3>
<p><strong>Q. What was your biggest concern when planning the Galaxy Buds3 series?</strong></p>
<p><strong>Nam:</strong> For the Galaxy Buds3 series, we had an internal goal of planning the new products from scratch — instead of improving previous versions. Fit is the most important factor for the Galaxy Buds series since an ergonomic fit is the foundation of premium sound quality and convenience. Because the human ear is as unique as a fingerprint, we conducted extensive research on ear shapes and collected a variety of 3D ear data. Based on our findings, we were able to come up with a new design boasting a more secure fit.</p>
<div id="attachment_156357" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-156357" class="wp-image-156357 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/10/Samsung-Mobile-Galaxy-Buds3-series-Interview-With-Product-Planners_main2.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-156357" class="wp-caption-text">▲ Helen Nam explains the planning process behind the new Galaxy Buds3 series.</p></div>
<p><strong>Q. How has Galaxy AI affected planning the Galaxy Buds3 series?</strong></p>
<p><strong>Kim:</strong> We aimed to deliver a personalized listening experience to every individual with AI. When users wear the Galaxy Buds3 series, the Active Noise Canceling (ANC) feature and sound are optimized based on AI-powered algorithms that analyze real-time differences in sound through internal and external microphones. Galaxy AI seamlessly completes the wearability and functionality of the new exterior design.</p>
<div id="attachment_156358" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-156358" class="wp-image-156358 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/10/Samsung-Mobile-Galaxy-Buds3-series-Interview-With-Product-Planners_main3.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-156358" class="wp-caption-text">▲ Donggi Kim introduces the Galaxy Buds3 series’ AI features.</p></div>
<p><strong>Nam:</strong> Thanks to Galaxy AI, the communication experience offered by the Galaxy Buds3 series has significantly improved. More specifically, call quality has been enhanced as AI technology can restore the caller’s voice in various noise environments. Also, Listening Mode can be utilized in the Interpreter feature when connected to a Galaxy smartphone.<sup>1</sup></p>
<h3><span style="color: #000080"><strong>Superior Sound Quality Meets Optimal Usability</strong></span></h3>
<p><strong>Q. What was the most memorable part of the planning process?</strong></p>
<p><strong>Kim:</strong> We visited various speaker stores and listened to different types of speakers to gain insights into sound quality. In addition, we attended in-depth seminars on sound led by a renowned audio professor and employed various methods to achieve sophisticated, ultra-high-fidelity audio. We’re pleased that our efforts have been rewarded by positive feedback from users who appreciate the Galaxy Buds3 Pro’s balanced sounds ranging from bass to treble.</p>
<p><strong>Nam:</strong> Conducting consumer evaluations during the early stages of production was memorable. According to our research, many users wanted detailed control over sound and noise cancellation — which is why we added a custom feature that allows users to fine-tune the equalizer (EQ) and noise control to suit their tastes. Reflecting the user feedback collected at the beginning of product development was very meaningful to us. Also, I would like to thank the developers for their active support throughout this entire journey.</p>
<div id="attachment_156359" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-156359" class="wp-image-156359 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/10/Samsung-Mobile-Galaxy-Buds3-series-Interview-With-Product-Planners_main4.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-156359" class="wp-caption-text">▲ (From left) Helen Nam and Donggi Kim share insights into the development of the Galaxy Buds3 series.</p></div>
<div id="attachment_156360" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-156360" class="wp-image-156360 size-medium" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/10/Samsung-Mobile-Galaxy-Buds3-series-Interview-With-Product-Planners_main5-1000x498.png" alt="" width="1000" height="498" /><p id="caption-attachment-156360" class="wp-caption-text">▲ (From left) The Galaxy Buds3 Pro and the Galaxy Buds3</p></div>
<p><strong>Q. What is your favorite feature of the Galaxy Buds3 series?</strong></p>
<p><strong>Nam:</strong> I would like to highlight Voice Command — a feature that lets users control their Galaxy Buds3 series with their voice, eliminating the need to touch their smartphone or earbuds. When users’ hands are busy washing dishes or taking out the garbage, they can adjust volume, change music or even answer calls with a simple voice command. Every feature in the Galaxy Buds3 series has been thoughtfully designed to cater to various user scenarios.</p>
<h3><span style="color: #000080"><strong>Tuning Into the Future of Sound Innovation</strong></span></h3>
<p><strong>Q. In one word or sentence, how would you describe the new Galaxy Buds3 series?</strong></p>
<p><strong>Kim:</strong> For me, the project is the combination of my passion and profession. As an audiophile with a keen interest in audio products, I made sure the Galaxy Buds3 series delivers the best performance. The Galaxy Buds3 series is a product I can wholeheartedly recommend to anyone.</p>
<p><strong>Nam:</strong> I would say it is like a “vitamin.” From planning to launch, I felt energized during every stage of the Galaxy Buds3 series’ development. I hope that users also immerse themselves in this new world of sound and acquire vitality with the Galaxy Buds3 Pro.</p>
<p><strong>Q.</strong> <strong>What’s next for the Galaxy Buds series? </strong></p>
<p><strong>Nam:</strong> We want to develop the Galaxy Buds series into a product that leverages AI to better understand individuals. Beyond delivering perfect sound tailored to each user, we hope the device can offer user-optimized solutions across various areas including interpretation.</p>
<p><strong>Kim:</strong> Sound innovation is a never-ending journey. We are constantly collaborating with developers to elevate the richness and authenticity of sound. We appreciate the continued support and interest from our users.</p>
<div id="attachment_156361" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-156361" class="wp-image-156361 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/10/Samsung-Mobile-Galaxy-Buds3-series-Interview-With-Product-Planners_main6.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-156361" class="wp-caption-text">▲ (From left) Donggi Kim and Helen Nam pose for a photo with the latest Galaxy Buds3 series.</p></div>
<p>The Galaxy Buds3 series marked a significant milestone in the history of Galaxy Buds with a new design and powerful AI capabilities. Samsung looks forward to how the Galaxy Buds will continue to deliver refined audio experiences and enriched sound.</p>
<p><span style="font-size: small"><em><sup>1</sup> Interpreter Listening Mode is available on Galaxy Z Fold6, Z Flip6 and all Galaxy Buds series.</em></span></p>
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				<title><![CDATA[Samsung and Hershey’s Join Hands for Playful Samsung Friends Accessories Collection]]></title>
				<link>https://news.samsung.com/global/samsung-and-hersheys-join-hands-for-playful-samsung-friends-accessories-collection</link>
				<pubDate>Tue, 30 Jul 2024 16:15:49 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2024/07/Samsung-Mobile-Samsung-Friends-Accessories-Hersheys-Collaboration_Thumbnail728.jpg" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Environments]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy Buds3]]></category>
		<category><![CDATA[Galaxy Buds3 Pro]]></category>
		<category><![CDATA[Galaxy Buds3 series]]></category>
		<category><![CDATA[Galaxy Watch7]]></category>
		<category><![CDATA[Galaxy Z Flip6]]></category>
		<category><![CDATA[Galaxy Z Fold6]]></category>
		<category><![CDATA[Samsung Friends]]></category>
		<category><![CDATA[VIDEO NEWS]]></category>
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									<description><![CDATA[Samsung Electronics introduced a new line of Samsung Friends accessories on July 29 — designed in collaboration with global confectionary brand The Hershey Company. Samsung Friends is a lifestyle accessory brand created through collaboration between Samsung Electronics and 3rd party accessory manufacturers. The brand engages in various activities such as collaborations with different brands and […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics introduced a new line of Samsung Friends accessories on July 29 — designed in collaboration with global confectionary brand The Hershey Company. Samsung Friends is a lifestyle accessory brand created through collaboration between Samsung Electronics and 3<sup>rd</sup> party accessory manufacturers. The brand engages in various activities such as collaborations with different brands and IPs, the use of new materials, and partnerships to convey eco-friendly messages. The collaboration with Hershey’s introduces 12 one-of-a-kind accessories inspired by Hershey’s iconic confectionery packaging for Samsung’s latest Galaxy devices — Galaxy Z Fold6 and Z Flip6, the Galaxy Buds3 series and the Galaxy Watch7. Following its debut in Korea on the 29<sup>th</sup>, the Samsung Friends & Hershey’s collection will be released later this year in countries including Japan, Indonesia, the Philippines and the United States.<sup>1</sup></p>
<div id="attachment_154385" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-154385" class="wp-image-154385 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/07/Samsung-Mobile-Samsung-Friends-Accessories-Hersheys-Collaboration_main1.jpg" alt="" width="1000" height="562" /><p id="caption-attachment-154385" class="wp-caption-text">▲ Samsung Friends & Hershey’s collection introduces 12 one-of-a-kind accessories inspired by Hershey’s iconic confectionary packaging for the latest Galaxy Devices</p></div>
<p>To celebrate the launch of the new collection, Samsung opened <em>Flip Tour With Hershey’s</em>, a special pop-up at the company’s Gangnam flagship store from July 29 to August 11 where visitors can experience this unique collection firsthand. They can choose and attach their desired part of food packaging plastics to plate their accessories with 100% recycled material transformed from Hershey’s plastic packaging waste using proprietary Samsung technology and also get a chance to taste limited-edition Hershey’s-themed beverages.</p>
<div id="attachment_154386" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-154386" class="wp-image-154386 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/07/Samsung-Mobile-Samsung-Friends-Accessories-Hersheys-Collaboration_main2-final.jpg" alt="" width="1000" height="563" /><p id="caption-attachment-154386" class="wp-caption-text">▲ (From left) Visitors try out the new Samsung Friends & Hershey’s collection and customize their accessories with 100% recycled material transformed from Hershey’s plastic packaging waste</p></div>
<p>With the introduction of the new Galaxy Z Fold6 and Galaxy Z Flip6, Samsung Friends will further expand its range of mobile accessories to feature characters and designs from 17 different iconic brands including Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions and Pokémon.</p>
<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/y1c37ZDoLz8?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="width: 0px;overflow: hidden;line-height: 0" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<div id="attachment_154389" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-154389" class="wp-image-154389 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/07/video-caption_1px-Samsung-Friends-and-Hersheys-Collaboration-1.jpg" alt="" width="1000" height="1" /><p id="caption-attachment-154389" class="wp-caption-text">▲ Samsung Friends makes your device stand out with unique accessories where delightful designs and enchanting materials come to life through playful collaborations</p></div>
<p>The accessories can be purchased at Samsung.com and SLASH B SLASH’s online mall.</p>
<p>“With our partners, Samsung aims to create unique accessories that reflect users’ individual tastes and enhance the customer experience,” stated Jongmoo Lee, Head of Future Generation Lab, a group of young Samsung employees that fosters authentic conversations around the activities of upcoming generations. “We will continue to expand our value offerings by developing products that highlight our eco-conscious values and innovative technology.”</p>
<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/9wUWvH-JQPQ?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="width: 0px;overflow: hidden;line-height: 0" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<div id="attachment_154390" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-154390" class="wp-image-154390 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/07/video-caption_1px-Samsung-Friends-and-Hersheys-Collaboration-2.jpg" alt="" width="1000" height="1" /><p id="caption-attachment-154390" class="wp-caption-text">▲ Sticky Monster Lab characters adorn the Galaxy Z Flip6’s case and large FlexWindow, adding a playful touch to the overall presentation of the device</p></div>
<div id="attachment_154387" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-154387" class="wp-image-154387 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/07/Samsung-Mobile-Samsung-Friends-Accessories-Hersheys-Collaboration_main3.jpg" alt="" width="1000" height="890" /><p id="caption-attachment-154387" class="wp-caption-text">▲ Samsung Friends will expand its range of mobile accessories to feature 17 different iconic brands including Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions and Pokémon</p></div>
<p><span style="font-size: small"><em><sup>1</sup> The types and designs of accessories available for purchase may vary by country.</em></span></p>
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