For many, it’s New York City — where skyscrapers touch the sky, scenes unfold on screen and culture thrives in every corner. And now, it’s also the place to get hands-on with Samsung Electronics’ latest mobile devices.

On July 9, the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Watch8 series made their grand debut at Galaxy Unpacked 2025 in Brooklyn. But the excitement didn’t stop there.

Just across the East River, the Galaxy Experience Space in SoHo, Manhattan, is now open for visitors to explore the latest Galaxy innovations up close. From immersive product demos to daily workshops and even exclusive influencer meet-ups, the space offers an interactive playground for all things Galaxy.

And the experience goes far beyond four walls. From Flatiron Public Plaza and Union Square Park to Chelsea Triangle and Astor Place, Galaxy Hangouts are popping up all over Manhattan’s most iconic spots. It’s the ultimate city-wide showcase, teeming with the unmistakable energy of New York.

Ready to experience it yourself? Check out the video below and see how Galaxy is unfolding across the streets of New York.

“As Samsung continues to evolve Galaxy AI and take it one step further, we’re committed to delivering unique and optimized Galaxy AI experiences to best suit each form factor, from the newest Galaxy Z series to the broader Galaxy ecosystem,” said Jamie Park, VP & Head of Experience Marketing Group, Mobile eXperience Business at Samsung Electronics. “We’re excited to introduce a new world of possibilities, offering Galaxy fans an exclusive look at how Galaxy AI capabilities across the Galaxy ecosystem can enhance our everyday lives.”

Considering summer is the peak season for holidays and extensive travel, these Galaxy Experience Spaces embrace a voyage concept, inviting users to see how different Galaxy AI features can enrich every trip. Visitors will be fully immersed in Galaxy AI experiences as they enter, offering them the chance to explore innovative ways of traveling with Galaxy AI. These features showcase new ways to boost productivity by simplifying trip planning and organization, new ways to capture their most memorable moments, as well as enabling communication without the burden of language barriers.

In select Galaxy Experience Spaces, visitors can participate in various programming² and test out the latest Galaxy AI features in immersive ways on the newest Galaxy devices.

Galaxy Experience Space Venues:

• Paris: July 10 to the end of October at CE 125, 125 Av. des Champs-Élysées, 75008 Paris, France
• Berlin: July 10 to August 7 at Mall of Berlin, Leipziger Pl. 12, 10117 Berlin, Germany
• New York: July 10 to August 7 at 500 Broadway, New York, NY 10012, USA
• Dubai: July 11 to August 7 at Mall of the Emirates, Sheikh Zayed Road, Al Barsha 1, Dubai, UAE
• Jakarta: July 11 to August 4 at Kota Kasablanka, Jl. Casablanca Raya Kav. 88, Jakarta Selatan 12870, Indonesia
• Seoul: July 11 to August 11 at The Hyundai Seoul,108 Yeoui-daero, Seoul, Korea
• Tokyo: July 11 to August 6 at SHIBUYA TSUTAYA(Q FRONT), 21-6 Udagawacho, Shibuya City, Tokyo 150-0042, Japan

¹ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary by device model. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.
² Programming may vary by region.

Galaxy Experience Space NYC

Single Take

Photo Assist

▲ The Galaxy Experience Space, located on 34th Street in Manhattan, New York, attracted long queues of visitors who lined up an hour before opening.

Despite the cold, people eagerly lined up for the Galaxy Experience Space in New York City. Excitement filled the air as they stepped into a world of possibilities powered by Galaxy AI. Check out some of the photos and visitor highlights from Galaxy Experience Space in New York City below.

▲ Samsung employees greet visitors entering through a portal to the Galaxy Experience Space.

Space #1. Galaxy AI: A New Era of Everyday Mobile Innovation

▲ At the New way to get things done zone, the main area of the Galaxy Experience Space in New York City, visitors could experience the AI features of the Galaxy S24 series.

Upon entering the space through an arch designed to resemble a portal, visitors found themselves immediately in front of a star-shaped digital wall. This installation represented the infinite possibilities for mobile innovation in the AI era. Visitors had the opportunity to interact directly with Galaxy AI, which brought the Galaxy S24 series’ core features to life and showcased how AI could enhance their daily routines. With the help of Samsung employees, guests could try out AI features such as Live Translate and Chat Assist.

▲ Visitor Yesenia Candia tested out the Live Translate feature on the Galaxy S24 series.

“When my mom calls the doctor, they put her on hold because she can only speak Spanish,” shared Yesenia Candia, a Hispanic resident of Manhattan. “It might take her some time to get used to using the AI features, but I definitely see my mom using Live Translate to make doctor’s appointments.”

Space #2. New Way To Create: Capture and Edit Photos Anytime, Anywhere

After passing through the Galaxy AI Experience zone, visitors entered an area where they could interact with the Galaxy S24 series’ latest camera features. First, a photo booth where visitors could practice snapping selfies caught visitors’ attention. With just one click, Galaxy S24 Ultra’s Single Take feature took a variety of images and videos in multiple best shots. Visitors could save the photos and videos on their personal devices by simply snapping a QR code — or they could put their pictures on display on a large screen nearby.

▲ Visitor Samaya Chadha took selfies using the Single Take feature in the New way to create zone.

“With the Single Take feature, you can just take one shot, and it automatically creates different variations of images and videos,” said Samaya Chadha, a visitor from Manhattan, after trying out the Single Take photo booth. “It’s really cute, and I can see myself using this feature for posting on social media.”

▲ Visitor Emily Shon tested out the AI Edit feature with Sticky Monster Lab figures.

Next to the photo booth was an interactive photo zone. Samsung collaborated with creative studio Sticky Monster Lab to build a snapshot-worthy art installation, allowing visitors to shoot and edit photos as they would normally, except this time using AI Edits to remove objects and reflections.

“As a content creator, the AI Edit feature really streamlines the editing process. I can’t believe the Galaxy S24 series can remove reflections and objects so smoothly,” said Emily Shon, a marketing professional and content creator based in New York. “I can definitely see myself using the Remove Object feature a lot, especially when I take photos in public and want to remove people in the background or things that are out of place. It’s an arduous process using other apps, so having it built into your phone is actually crazy.”

Space #3. The Connected Power of Samsung Galaxy

In this zone, visitors had the opportunity to explore the seamless connectivity of the Galaxy S24 series. Connecting their Galaxy S24 series with the Galaxy Book4 series enabled users to effortlessly open recently viewed web pages from their smartphones on a larger PC screen. The seamless transition also allowed users to answer text messages and phone calls on the Galaxy Book4 series. In this experience zone, visitors could also test out Quick Share, Galaxy’s file sharing feature, and Google Meet, Google’s video conference service.

▲ Guests experienced the seamless connectivity between the Galaxy S24 and Galaxy Book4 series.

Space #4. New Way To Play: Next-Level Gaming on Galaxy S24 Series

In the New way to play zone, visitors could enjoy an upgraded gaming experience offered by the Galaxy S24 Ultra’s Dynamic AMOLED 2X Display and Vision Booster, which automatically adjusts the color and brightness. The Galaxy Experience Space in New York City also hosted mobile game competitions where Galaxy fans could enter to win the Galaxy S24 Ultra.

▲ Visitors enjoyed gaming on the Galaxy S24 Ultra in the New way to play zone.

A Daily Calendar of Events at the New York Galaxy Experience Space

At New York City’s Galaxy Experience Space, many events are taking place throughout January and February – including workshops for content creators and a Tribe Gaming LIVE Podcast Recording. On the day Samsung Newsroom visited, an exciting K-Pop Meet and Greet took place. Here, the visitors interacted with their favorite K-Pop idols while getting hands-on with the latest Galaxy innovations.

▲ Visitors experience Galaxy AI.

▲ Miguel Martin, an avid Galaxy fan, at the Galaxy Experience Space in New York City.

From beginners to tech experts, the Galaxy S24 series captivated visitors with its user-friendly AI capabilities. Miguel Martin, a Galaxy fan from the Bronx and an IT major, shared his enthusiasm, “I enjoyed exploring and learning more about Galaxy AI. I used the touchscreen to learn about the Galaxy AI features – the Circle to Search and Live Translate features are insane.” He added, “It’s amazing the Chat Assist feature can support casual dialogue. I’m from another country, and my family and friends speak Spanish. Many of them like to try communicating in English, so I feel like it will be a great way for them to pick up conversational English.”

Circle to Search was one of the standout features for Galaxy fans following the release of the Galaxy S24 series. This innovative function allows users to draw a circle with their fingers on any image, giving them immediate access to the Google search engine without needing to switch to another app. Once the users finish their search, a simple swipe returns them to the original screen.

▲ Visitors can draw a circle on a photo of the Galaxy Experience Space in New York City to activate Circle to Search.

To see the Circle to Search feature in action, try taking a picture of New York City’s Galaxy Experience Space to find out more information.

Fans can immerse themselves in Samsung’s latest innovations across the globe, with Galaxy Experience Spaces located in Seoul, New York City, London, Paris, Berlin, Bangkok and Dubai.¹ Be sure to visit a Galaxy Experience Space nearby to learn more about how the Galaxy S24 series’ mobile AI is enhancing users’ daily lives.

¹ Galaxy Experience Space in Barcelona, Spain, will open in February.