Nicknamed “Samsung city”, the company’s booth at the Las Vegas Convention Center is packed with innovations that bring its “Together for tomorrow” vision to life. From new Bespoke Home appliances to lifestyle-catered displays, to the latest addition to the Galaxy family, there’s just so much to see in Samsung city.

Check out the photos below for a peek at the exciting future that Samsung is showcasing.

Welcome to Samsung City

Samsung’s CES 2022 booth showcases products, technologies and initiatives that are helping the company realize its “Together for tomorrow” vision.

Before heading inside, CES attendees register to enter Samsung’s booth at designated kiosks.

Taking Connected Home Experiences to the Next Level

An exhibit demonstrates how seamless connectivity enables Samsung devices to team up to simplify home management.

Screens Everywhere, Screens for All

CES attendees admire MICRO LED’s best-in-class picture quality, made possible thanks to 25 million micrometer-sized LEDs that individually produce both light and color.

Samsung’s newest MICRO LED is available in a choice of three sizes: 89, 101 and 110 inches.

Samsung’s 2022 Neo QLED lights up the booth with vibrant visuals – and attracts a crowd in the process.

Samsung’s new portable screen, The Freestyle, was designed to allow users to transform any space into a screen.

The Freestyle hangs over a dining table, projecting playful animations in which tiny characters rush to deliver 2D meals to 3D plates.

“Game on”: An exhibit invites attendees to experience how The Odyssey Ark, a new 55-inch curved gaming screen, takes immersion to the next level.

A cardboard tree and other creations highlight the expansion of Samsung’s award-winning Eco-Packaging program.

Make Your Home Your Own With Bespoke

Samsung’s Bespoke lineup of home appliances now features a wider variety of customizable devices, including French Door refrigerators, ranges, and over-the-range microwaves.

The Bespoke Home lineup also includes vacuum cleaners and air purifiers.

Adding More Choices and Colors to the Galaxy Lineup

Visitors to Samsung’s booth take a closer look at the company’s latest mobile innovations.

The newest addition to the Galaxy family: the Galaxy S21 FE.

Attendees view a demonstration of how the Galaxy Z Flip3 Bespoke Edition is customized.

Transforming Cars Into Multipurpose Spaces

An interactive exhibit showcases Samsung’s new vision for in-vehicle experiences.

The demo showcases a scenario in which information on road conditions and other factors is presented to drivers and passengers in real time.

Attendees observe how the vehicle analyzes information on the surrounding area and connects to various services to make the driving experience more enjoyable.

An attendee tests out a technology that monitors a driver’s condition and helps them relax to ensure that they have a pleasant ride.

Personalized & Intelligent Future Home

Samsung’s booth also includes a live demonstration of the new Samsung Bot i and Samsung Bot Handy.

The Samsung Bot i is an interactive robot that simplifies tasks like video conferencing.

The Samsung Bot Handy is a manipulation robot that can assist with a variety of household chores.

Part one of this two-part series focused on Samsung’s latest home appliances and displays. Here, Junghoe Kim of Samsung Research’s Robot Center¹ and Hoseong Kang from Samsung’s Mobile eXperience Business offer exclusive insights on the company’s latest robots and the new Galaxy S21 FE.

Robotics: Reimagining Robots as Life Companions

▲ Junghoe Kim of Samsung Research’s Robot Center stands alongside the Samsung Bot i interactive robot.

Q: What is the theme for Samsung Research’s showcase at CES 2022?

The overall concept for Samsung Research at CES 2022 is “Digital, Meet Physical”. We’ve gone to great lengths to show how the personalized experiences that millennials and zoomers value can be seamlessly connected to the digital world.

To that end, the ‘house’ that we set up at CES was designed to resemble a digital world like a metaverse. Our AI ​​Avatar was created to identify users’ locations in the real world using UWB (Ultra Wide Band) location recognition technology, and interact with them through the nearest smart home product.

At this year’s CES, two types of companion robots will be introduced: the Samsung Bot i, an interactive robot, and the Samsung Bot Handy, a manipulation robot that can assist with household chores. They can help users by arranging a video conference for an urgent meeting, or by setting the table for a meal. Our CES 2022 booth demonstrates how AI and robots can come together to introduce innovative user experiences to the home of the future.

Q: What are some of the Samsung Bot i and Samsung Bot Handy’s most innovative features and technologies?

The Samsung Bot i is an interactive robot that utilizes balance control technology. It moves like a living being, making dynamic and life-like movements. When it’s next to the user, it moves alongside them and offers various forms of support. When it’s away from the user, it manages various tasks for them using its telepresence² function.

The Samsung Bot Handy is a robot that helps out with various household chores using manipulation³ technology. This enables the robot to recognize objects at home and skillfully pick them up. Whereas at last year’s CES, we showcased a technology that could pick up a single object based on learning, this year, we will introduce a scenario called “tableware handling”. This technology enables the robot to pick items up after recognizing multiple objects and analyzing the surrounding environment.

▲ (From left) The Samsung Bot Handy, an AI Avatar and the Samsung Bot i

Q: How would you summarize Samsung Research’s R&D philosophy when it comes to robots, and where is the company’s research heading?

Samsung Research’s Robot Center is conducting research in various areas under the vision, “Samsung Bot, Touching Your Daily Life.” We strive to make our robots companions that help users in their daily lives by closely interacting with them and making their lives happier and more convenient. To achieve this, we’re taking core robot technologies like mobility and manipulation a step further by creating platforms based on our extensive expertise in AI, and we’re developing various robots based on research in those areas.

The Galaxy S21 FE: A Smartphone for Fans, by Fans

▲ Mobile eXperience team member Hoseong Kang holds up the Galaxy S21 FE, the newest S series smartphone, designed with feedback from Galaxy fans

Q: Which features of the newly unveiled Galaxy S21 FE should people pay special attention to?

The goal of the Galaxy S21 FE (Fan Edition) is to offer the Galaxy S series experience to even more users. It was created by combining the most beloved features of the Galaxy S21. What makes the S21 FE so special is that it makes the S21 series’ flagship experience available to more people while offering the same iconic contour-cut design, outstanding AI-powered camera, Dynamic AMOLED 2X display and flagship performance.

The camera is a crucially important part of the smartphone. Millennials and zoomers (members of Gen Z) in particular make use of the front-facing camera in a range of different ways. That’s why we equipped the S21 FE with a high-resolution, 32MP front camera that lets you take high-quality photos anytime, anywhere.

Q: Galaxy FE devices are designed to allow more people to enjoy the core flagship features that Galaxy users love. How are users’ opinions gathered on functions, and what insights have you gained through that research?

When planning FE devices, we collect feedback on the Galaxy series from thousands of fans. Through that research, we’ve been able to identify which aspects of the Galaxy S series fans love the most.

We listen closely to their feedback and identify the common perceptions about Galaxy devices that transcend regional and cultural boundaries. One of the insights that has come up repeatedly in our research is that many fans associate Galaxy devices with the idea of constant innovation. This is something that Galaxy devices have earned by driving innovation in the mobile space for more than a decade. It’s also the core philosophy that the FE line, and other future products, must live up to.

▲ The Samsung Galaxy S21 FE empowers fans to express themselves with four unique new colors

Q: Why is Samsung continuously expanding the Galaxy S series lineup? What is the ultimate goal?

When it comes to innovating with the mobile experience, Samsung is at the forefront. We have always been one step ahead of market demand, and we’ve been able to use the Galaxy brand to bring users new and innovative mobile experiences. The Galaxy S21 FE is the latest product of our approach to innovation. With its unique colors and design, it offers users a broader range of choices, helping them express themselves.

¹ Samsung Electronics’ advanced R&D hub, which leads the development of future technologies for its Device eXperience division

² Refers to a virtual video conferencing system that makes participants feel as if they are in the same room.

³ Refers to the skillful manipulation of objects with hands. This includes picking objects up.

To find out more about what exactly the Galaxy S21 FE 5G is bringing to the equation, check out the new device’s specs in the infographic below.

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

“At Samsung, we are focused on bringing the latest mobile innovations to even more people,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “We saw an incredible response to Galaxy S20 FE and Galaxy S21 lineup. So we applied the same approach with S21 FE 5G, equipping it with the premium features that matter most to our loyal Galaxy fans — because we’re focused on delivering a smartphone that meets their most important needs.”

More Ways for Users To Express Themselves

The S21 FE 5G continues the Galaxy S21 legacy with a premium, signature design. It all starts with the iconic, fan-favorite Contour-Cut frame that seamlessly integrates with S21 FE 5G’s camera housing for a stylish, unified look. Samsung is giving consumers even more ways to express themselves with four new, fashionable color options — Olive, Lavender, White or Graphite — all of which include a stylish haze finish. And the S21 FE 5G features a sleek and slim 7.9mm-thick body, so it can easily slip into a pocket to keep up with any on-the-go lifestyle.

Power for When Fans Need It Most

Samsung users said power and display are critical to keeping up in today’s 24/7 world. That’s why S21 FE 5G comes equipped with Galaxy’s latest, super-fast application processor — the same powerful processor used in the S21 series. Dedicated gamers and streamers will be wowed by the S21 FE 5G’s ultra-crisp, high-quality graphics and picture quality, and the S21 FE 5G’s new 240Hz touch response rate takes all their favorite games to new heights with lightning-fast reaction capabilities.¹ And those games will look incredibly smooth thanks to S21 FE 5G’s 120Hz refresh rate, which provides the highest resolution on a Dynamic AMOLED 2X display.

Long-lasting batteries are also a top priority for busy, on-the-go Galaxy users; so S21 FE 5G is outfitted with an all-day battery built to last from work to home and everywhere in between. S21 FE 5G’s powerful battery is reinforced with 25W Super fast charging capabilities so you can charge your battery by more than 50% in just 30 minutes,^{2, 3} and enjoy the S21 FE 5G’s brilliant high-speed performance without interruption.

Photo Favorites for the Galaxy Fan

The Galaxy S21 is renowned for its industry-leading camera, and S21 FE 5G is equipped with the same pro-grade setup used to capture the world’s most vivid photos. Photography amateurs and pros-alike can effortlessly edit, post and share scroll-stopping content. It also includes an improved Night Mode setting compared to S20 FE. Now, users can enhance low-light shots while out with friends at night and capture super-clear photos in the darkest conditions. And when you want to get everyone in the shot, S21 FE 5G provides Samsung’s best selfie experience yet. Use S21 FE 5G’s advanced 32MP front camera to snap a high-quality selfie of all your best friends. Then let its enhanced AI Face Restoration capabilities make you all look your best. Plus, with Dual Recording, you can stay on top of the action in front of and behind you — just start recording, and your camera captures views from both lenses at the same time.

Truly Tailored and Secure Mobile Experience

Thanks to Samsung’s intuitive One UI 4, you can design your ideal mobile experience — one that’s uniquely suited to your needs and allows you to express who you are, securely. Packed with deeper customization options and stronger privacy controls, you get to call the shots. With expanded capabilities, your home screens, icons, notifications, wallpapers,⁴ and more can all be reimagined. Take for instance, widgets, which have been redesigned and upgraded to offer deep personalization options. Samsung believes a truly tailored experience goes beyond just look and feel. To ensure peace of mind, S21 FE 5G is built with a new privacy dashboard that brings security and privacy controls into one convenient place, making the experience of One UI 4 on the Galaxy S21 FE 5G as seamless as it is secure.

Official Launch

Starting on January 11, 2022, the Galaxy S21 FE 5G will be widely available through Samsung.com, carriers and retailers online. Availability will vary by market.

For more information about the Galaxy S21 FE 5G, please visit www.samsung.com/galaxy-s21-fe-5g/, or samsungmobilepress.com.

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

¹ Available in 120Hz display setting and in the Game Mode.

² Charging with 25W Super fast charger from 0 to 50%. Charger is sold separately.

³ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,370mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.

⁴ Some may cost extra money.

⁵ Measured diagonally, Galaxy S21 FE 5G’s screen size is 6.4-inch in the full rectangle and 6.3-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole

⁶ Available in 120Hz display and in the Game Mode.

⁷ Available in 120Hz display setting and in the Game Mode.

⁸ May vary by market and carrier.

⁹ Storage availability may differ by country, model or carrier. Actual storage space availability may vary depending on pre-installed software and by country, model, file size and format.

¹⁰ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,370mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.

¹¹ Charger is sold separately.

¹² Available in select markets. Payment solutions and available features may vary depending on market, carrier and service providers.

¹³ Consistent with IPX8 rating, water resistant in up to 5 feet of water for up to 30 minutes. Rinse residue/dry after wet.