Samsung will mount Galaxy S25 Ultra within the SLS competition course to capture cinematic footage from fresh angles. These devices will also support the live broadcast, delivering dynamic footage and replays of the night’s most epic tricks. By integrating Galaxy’s mobile technology directly into competition, the course itself becomes a creative lens for the sport.

Rayssa Leal, Team Samsung Galaxy star and three-time SLS Super Crown World Champion who will be defending her world title, played an active role in helping integrate Galaxy S25 Ultra, working with Samsung and SLS to provide the creative mindset of skateboarding, ensuring the new experience will capture the most dynamic and authentic moments for fans watching around the world.

“Skateboarding has always been about sharing moments, from tricks to emotions, capturing it all is part of our culture,” said Rayssa Leal. “I’m thrilled that fans can experience each moment the same way I feel it on my board. It makes competing even more special. It’s delightful to see how Samsung’s innovation is bringing us even closer together.

“Visual innovation has been core to how Samsung reimagines user mobile experience,” said Gustavo Assunção, SVP and Head of Mobile eXperience (MX) Division at Samsung Brasil. “By bringing Galaxy S25 Ultra onto SLS courses, we’re transforming the way people see and engage with skateboarding. Our goal is to create visual experiences that feel as dynamic and expressive as the athletes themselves. We will continue pushing the boundaries for skateboarding fans around the world.”

“Skateboarding has always been a sport where the camera is part of the culture — from filming clips and tricks, to fostering creativity and connection,” said Brett Clarke, Chief Revenue Officer at Thrill Sports (parent company of SLS). “We are excited to work with Samsung to unlock new ways to see, feel and experience the sport, and to inspire a deeper connection between fans and its athletes, the creative heartbeat of skateboarding.”

Incorporating Galaxy S25 Ultra in Brazil marks the start of an exciting new phase in Samsung’s collaboration with SLS. Looking ahead, Samsung and SLS will continue to build this momentum into the 2026 season, further integrating Galaxy innovation across the global tour. From new camera technology to elevated fan touchpoints, this partnership will continue to evolve to create immersive, tech-driven experiences that showcase the creativity, culture and community of skateboarding.

Galaxy S25 Ultra comes with Samsung’s most advanced technologies yet, taking mobile creativity to the next level with cutting-edge camera technology and pro-grade video tools and lenses. From capturing ultra-smooth action shots to delivering cinematic detail in any light, Galaxy S25 Ultra empowers users to create, connect and share in entirely new ways — both on and off the board.

Personalized Suggestions With Advanced Security

One UI 8 recognizes the user’s context, offering personalized, proactive suggestions that support their unique daily routines. And as Galaxy AI becomes more intelligent, so does its commitment to protecting private data. One UI 8 combines advanced personalization tools with top-tier security features, anticipating user needs while keeping information safe.

• Now Bar² shows real-time app activity and media player progress directly on Galaxy Z Flip’s FlexWindow, and is also now integrated with even more third-party apps.
• Now Brief³ provides even more personalized daily updates including traffic, important reminders and Samsung Moments, which allows users to reflect on their daily routines. They can also get personalized suggestions and recommendations, such as music and video picks based on subscriptions and interests. In addition, personalized health insights from Galaxy Watch are also easily accessible.
• Knox Enhanced Encrypted Protection (KEEP)⁴ is a new security architecture designed to safeguard the next generation of AI experiences used by Galaxy’s Personal Data Engine (PDE).⁵ KEEP creates encrypted, app-specific storage environments within the device, ensuring each app can only access its own sensitive information.
• Knox Matrix takes security a step further by automatically signing devices out of the Samsung Account if flagged for serious risks.⁶ It sends notifications across connected Galaxy devices and gives additional guidance on how to protect data.
• Upgraded Secure Wi-Fi with post-quantum cryptography (PQC) encompasses a new cryptographic framework designed to strengthen network protection against emerging threats, helping to ensure robust privacy — even over public networks.

Intelligent Multimodality: AI That Works the Way the User Does

Powered by multimodal AI designed to deliver experiences tailored to user needs, One UI 8 transforms the way users interact with Galaxy devices. By combining visual, auditory and contextual intelligence, it makes everyday tasks intuitive and effortless.

• Gemini Live⁷ allows for natural, seamless communication with AI that understands what the user is seeing or watching in real-time, without the need for switching between apps.
• Circle to Search with Google⁸ gives in-the-moment gaming help when the user circles anything on the screen during game-play. It provides more information about characters and strategies to help the user navigate to the exact spot in the game, with helpful links and videos from across the web to explore further. With Circle to Search’s improved translation capabilities, users can see translated text in real-time as they scroll and interact with the screen.⁹ From news articles to social media posts, they will see instant, on-screen translations of the underlying text in their preferred language.

UX Optimized for Multiple Form Factors

One UI 8 redefines versatility with UX optimized across the Galaxy product portfolio. Designed to adapt to the unique form factors of Galaxy smartphones and tablets, One UI 8 ensures seamless functionality while boosting productivity and efficiency.

• AI Results View displays results from AI features in a separate Split View or Floating View, keeping their original content visible and unobstructed.
• Thanks to Galaxy AI Optimized for Large Screens, Multi Window lets users drag and drop AI-generated content — including images and text — directly into their workflow. Tools like Drawing Assist¹⁰ and Writing Assist¹¹ unlock an even smoother creative process, as users can move ideas and visuals around more easily than ever before.
• Gemini Live is now available directly on Flip’s FlexWindow for hands-free voice search, acting as a personal assistant right on the cover screen.¹²
• Audio Eraser¹³ proactively detects and removes unwanted background noise, like wind or traffic, with a single tap on a new toggle in video apps and audio apps.
• Featuring a new clock design that stretches and adapts to match the user’s wallpaper.¹⁴ The clock’s font wraps around faces or contours, ensuring visibility without disrupting the image, whether it’s a close-up selfie or a picture of pets. Users can also customize the thickness, size and color of the font to meet their personal taste.
• With advanced customization even for FlexWindow, users can easily create a wallpaper by receiving recommendations and auto-curated wallpapers from the Gallery.¹⁵ Emojis and background colors are also customizable for FlexWindow Emojis wallpaper.

One UI 8 also provides AI-powered tools like Portrait Studio,¹⁶ which can capture the vibrant expressions of pets and then generate artistic, studio-like pet portraits. Users can also enjoy seamless communication in noisy environments with Call Captions — which instantly converts voices into text during calls — as well as keyboard inputs when using Interpreter,¹⁷ which allows users to translate ideas by typing.

¹ Official rollout of One UI 8 will apply to the following Galaxy devices this year: Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, Galaxy S22 series, Galaxy Z Fold4, Galaxy Z Flip4, Galaxy S21 FE, Galaxy Tab S10 series, Galaxy Tab S10 FE, Galaxy Tab S10 Lite, Galaxy Tab S9 series, Galaxy Tab S9 FE, Galaxy Tab S8 series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G, Galaxy A17, Galaxy A07, Galaxy A06 5G, Galaxy A55 5G, Galaxy A35 5G, Galaxy A25 5G, Galaxy A16 5G, Galaxy A16, Galaxy A15 5G, Galaxy A06, Galaxy A54 5G, Galaxy A34 5G, Galaxy A73 5G, Galaxy A53 5G and Galaxy A33 5G.
² Availability of functions supported may vary by country and network availability. Some functions may require a network connection.
³ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.
⁴ Available on Galaxy smartphones and tablets with One UI 8 or later.
⁵ The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine currently analyzes Samsung native applications.
⁶ Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.
⁷ Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription, and results may vary. Compatible with certain features and certain accounts. Currently, users can use a personal Google Account that they manage on their own, or a work or school account for which their administrator has enabled access to Gemini. Users must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.
⁸ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
⁹ Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by country and device model.
¹⁰ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹¹ Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.
¹² Gemini Live on FlexWindow will be available on Galaxy Z Flip7, Z Flip6, and Z Flip5.
¹³ Audio Eraser results may vary per video, depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected, such as voices, music, wind, nature, crowds and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder, Call transcription. Actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.
¹⁴ Availability might vary depending on models. The shape of the clock adjusts to the contours of humans and animals limited to dogs, cats, and birds.
¹⁵ Supported on FlexWindow as well as main screen. Availability may vary depending on models. FlexWindow customization is available on Galaxy Z Flip7, Z Flip6, and Z Flip5.
¹⁶ Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of the generated output is not guaranteed.
¹⁷ Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

Samsung Electronics today announced Galaxy S25 FE, the newest and most attainable addition to the Galaxy S25 lineup. Equipped with One UI 8 — as well as the latest Galaxy AI experiences — Galaxy S25 FE offers a personalized AI companion with multimodal capabilities.

Designed to unlock new levels of creativity, Galaxy S25 FE brings powerful AI editing tools like Generative Edit and Instant Slow-mo while an upgraded 12MP front-facing camera, powered by AI-powered ProVisual Engine, introduces an enhanced selfie experience. A 4,900mAh battery and a more than 10% larger² vapor chamber offer smooth, responsive performance with 45W wired charging³ support ensuring users can stay creative, entertained and connected while on the go.

“Galaxy S25 FE plays an important role as a gateway into the broader Galaxy AI ecosystem, making these experiences more attainable for a wider range of users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With expanded personalized AI experiences and AI-powered photography and editing tools, Galaxy S25 FE empowers more people to bring greater convenience and creativity into their everyday lives.”

Seamless Everyday Experiences, Powered by AI

With Galaxy AI built into Galaxy S25 FE and optimized by One UI 8 and multimodal AI agents, more users will step into a new era of natural and effortless interaction — where voice, touch and visual input combine to simplify and enhance everyday tasks by making them even more intuitive.

• Gemini Live⁴ enables real-time visual conversations enhanced with multimodal AI, allowing the device to see what users see and making it easy to ask contextual questions. If you need help deciding what to pack for your next trip, just point your camera at two outfits and ask, “Which outfit is better for the weather in Seoul?” Gemini responds naturally, offering intelligent, conversational guidance that seamlessly supports your everyday life.

• Now Bar⁵ surfaces helpful information at just the right moment, right from the lock screen. It shows relevant updates, and can even be customized to display live notifications, music, modes and routines, and more. Now Brief⁶ provides personalized daily updates including traffic, reminders, calendar events and fitness summaries.

• With Circle to Search with Google,⁷ gaming tips appear exactly when and where you need them. Just circle an item or challenge on screen to access tips and tactics — all in a floating view that keeps your gameplay uninterrupted.

These intelligent tools are designed to enhance communication, boost productivity and streamline daily interactions — all while adapting to the individual needs of each user. Plus, they’re backed by all-new protections for personalized, AI-powered features.

• Knox Enhanced Encrypted Protection (KEEP)⁸ creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information. KEEP supports Galaxy’s Personal Data Engine (PDE)⁹ to keep user data and preferences entirely on-device and secured by Knox Vault. Together, these solutions ensure fortified security and privacy in a rapidly evolving digital landscape.

Built To Empower Creativity at Every Level

Galaxy S25 FE delivers a premium camera experience thanks to the ProVisual Engine’s latest AI-powered features and an upgraded 12MP front camera¹⁰ that captures captivating selfies with improved clarity. It also elevates Galaxy’s renowned Nightography: Low noise mode boosts the quality of night shots, while Super HDR in video showcases lifelike colors and contrast in every frame. Photo Assist enhances on-device editing with effortless precision, boosting user creativity and seamlessly bringing their visions to life.

• Generative Edit¹¹ automatically detects passersby in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections and edits, while Portrait Studio¹² allows users to create personalized avatars with more true-to-life facial expressions.
• Instant Slow-mo¹³ lets users relive favorite video moments in a more immersive way, transforming any clip into slow motion with just a single tap.
• Audio Eraser¹⁴ offers a convenient way to clean up noise in videos by isolating specific audio elements such as voices, music, wind, ambient nature, crowd noise and background interference — giving users precise control over what to reduce or remove entirely. Auto Trim¹⁵ on Galaxy S25 FE streamlines the video editing process by automatically selecting the best moments from your footage.

Reliable Performance, Refined Design

From routine productivity to creative workflows, Galaxy S25 FE optimizes every interaction. Galaxy S25 FE delivers reliable performance whether you’re streaming, multitasking or editing.

• A 4,900mAh battery powers everyday tasks, while 45W wired charging enables extended use and quicker power-ups.¹⁶
• AI processing runs smoothly thanks to a more than 10% larger vapor chamber¹⁷ for efficient thermal management.

Galaxy S25 FE reflects the signature design of the Galaxy S25 series, with a slim, lightweight build that feels as good as it looks.

• The 6.7-inch¹⁸ Dynamic AMOLED 2X display with a 120Hz refresh rate offers smooth, immersive visuals, while a new enhanced Armor Aluminum frame provides improved durability and a more refined finish.
• Galaxy S25 FE reflects the iconic Galaxy S series form with a touch of playful personalityailable in a range of bold, expressive colors – Icyblue, Jetblack, Navy and White.¹⁹
• Seven generations of OS upgrades and seven years of security updates ensures reliable and optimized performance that lasts longer.²⁰

For those looking to combine these visuals with the latest high-quality sound, pair Galaxy S25 FE with the all-new Galaxy Buds3 FE to enjoy seamless connectivity and Galaxy’s immersive mobile entertainment experience.

One UI 8 will also be available on more devices including the full Galaxy S25 series with updates starting this month.²¹

Availability

Galaxy S25 FE will be available starting September 4th in select markets and will include six months of the Google AI Pro plan with higher access to features in Gemini, Flow, NotebookLM and more.²² For more information about Galaxy S25 FE, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specifications²³

¹ Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.
² Compared to Galaxy S25 FE to Galaxy S24 FE
³ Galaxy S25 FE supports charging with up to a 45W Power Adapter. 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.
⁴ Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.
⁵ Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.
⁶ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for personal reference only and is not intended for medical purposes.
⁷ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
⁸ Available on Galaxy smartphones and tablets with One UI 8 or later.
⁹ Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.
¹⁰ Compared Galaxy S25 FE to Galaxy S24 FE. (10MP front camera)
¹¹ Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹² Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹³ Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.
¹⁴ Audio Eraser results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowds and noise. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder and, Call transcription. Actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
¹⁵ Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.
¹⁶ Compared Galaxy S25 FE to Galaxy S24 FE. (4,700mAh battery and 25W wired charging)
¹⁷ Compared Galaxy S25 FE to Galaxy S24 FE.
¹⁸ Measured diagonally, Galaxy S25 FE’s screen is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
¹⁹ Availability of colors may vary by market and network provider.
²⁰ Galaxy S25 FE will support seven generations of OS upgrades and seven years of security updates from global launch date.
²¹ Timing of OS upgrades and security updates may vary by device model, network provider and market.
²² Google AI Pro is a trademark of Google LLC. Gemini in Google AI Pro and Gemini for Gmail, Docs, and more are only available for ages 18+. Gemini for Gmail, Docs and more is available in select languages. Rate limits may apply.
²³ Specifications may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

Join us on September 4 to discover a more seamless mobile experience across a wider range of devices — from premium AI tablets to the newest member of the Galaxy S25 family.

Be part of the reveal online and see how the next evolution of Galaxy sets a new standard for effortless productivity through multimodal capabilities. The event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 11:30 a.m. CEST, September 4. You’re also welcome to join us at IFA 2025 for our press conference and visit our exhibition booths.

“We believe technology should open doors to inspiration and connection,” said Sean Yun, President and CEO of Samsung Electronics Benelux. “Our partnership with the Van Gogh Museum is a powerful example of how mobile innovation can bring cultural experiences to life in more intuitive and personal ways for people everywhere.”

Officially launched on June 10, the Van Gogh Museum’s redesigned audio tour uses 1,600 Galaxy S25+ smartphones to deliver an upgraded storytelling experience, replacing the previous audio tour hardware with a more compact, lightweight and user-friendly interface. Visitors also benefit from clearer voice audio and enhanced display quality — which enable rich, detailed visuals.

As part of the long-term vision for this partnership, Samsung and the Van Gogh Museum are working on further upgrades to the audio tour that will integrate Samsung’s renowned Galaxy AI features for a more personalized visitor experience.

To commemorate this multi-year collaboration, Samsung will launch Van Gogh Museum branded cases created exclusively for Galaxy smartphones. The designs are inspired by Vincent van Gogh’s famous paintings including the Sunflowers and his self-portrait. These promotional items will be available for purchase at Samsung Experience Stores and the Samsung Online Store in the Netherlands, as well as at the Van Gogh Museum store and its online store.

“At the Van Gogh Museum, we aim to be at the top of our game and in response to our own times, and to do so in our own innovative way,” said Emilie Gordenker, Director of the Van Gogh Museum. “We are delighted to collaborate with Samsung as a technology partner to make the museum experience even more engaging.”

About the Van Gogh Museum Amsterdam
The Van Gogh Museum in Amsterdam holds the world’s largest collection of works by Vincent van Gogh, including over 200 paintings, nearly 500 drawings, and more than 700 letters. The permanent collection takes visitors on a journey through his life, revealing the ideas and ambitions behind his art. Each year, the museum attracts visitors from around the world and reaches millions more through its website and social media channels — including Facebook, Instagram, YouTube and LinkedIn.

The Galaxy S25 Edge is more than just a slim smartphone. Every curve, contour and component reflects a breakthrough in precision engineering, delivering a premium experience befitting the S series’ legacy.

Extensive experimentation was required to strike this balance, with numerous prototypes developed to test new combinations of components and structures — challenging established standards in mobile hardware design. The result is a no-compromise smartphone, meticulously engineered for design, performance and camera excellence.

Ultrathin Yet Built To Last

The Galaxy S25 Edge continues the design language of the S series while achieving the slimmest profile in Galaxy S series history — measuring just 5.8mm thick and weighing only 163g.

To make this possible, the idea of a smartphone was reimagined from the ground up. The Galaxy S25 Edge’s internal structure features a new mounting system, allowing components to be placed with precision down to 0.1mm.

But the new device isn’t just slim — it’s tough as well. Premium materials, including a titanium frame as seen in the Galaxy S25 Ultra, make up the Galaxy S25 Edge’s robust exterior. It’s further reinforced by Corning® Gorilla® Glass Ceramic 2, a new display cover material strengthened with Samsung’s processing techniques.

It’s a careful balance of design and durability – all without compromise.

Cool Under Pressure

The Galaxy S25 Edge may be the slimmest S series device yet, but there’s nothing light about its performance. From everyday responsiveness to intense multitasking, Samsung’s latest smartphone delivers the same power and speed found across the Galaxy S25 series.

At its heart is the Snapdragon® 8 Elite Mobile Platform for Galaxy¹ – a powerful processor customized by Qualcomm Technologies, Inc. to set new standards for on-device AI processing and daily performance. True performance, however, goes beyond the chipset, especially in a device so thin.

A custom thermal system — featuring a reconfigured vapor chamber 10% larger than the one used in the Galaxy S25+ — was developed to suit the Galaxy S25 Edge’s slim profile. To maintain thinness while efficiently managing heat, Samsung introduced a new “hole structure” — a first for Galaxy smartphones — in which a portion of the front metal frame was removed to allow more direct heat transfer from the application processor to the vapor chamber.

In addition, a precisely tailored thermal interface material helps absorb and disperse heat from surrounding components. The outcome? A phone that stays fast, cool and responsive — no matter the task.

The Galaxy S25 Edge shows that power doesn’t need more space — just smarter engineering.

Ultra-level Camera

A hallmark of the Galaxy S25 Ultra is the premium camera experience, and the Galaxy S25 Edge brings that level of performance to a sleek new form. Its dual camera system with wide and ultra-wide lenses includes a 200MP main sensor that captures Galaxy S25 Ultra-level shots with extraordinary clarity, vibrant color and true-to-life detail, even in challenging lighting conditions.

The thickness of the main camera was reduced by more than 10% through structural optimization of the autofocus and optical image stabilization. A two-layer camera housing design offsets the module’s height, allowing the 200MP sensor to sit naturally within the frame without disrupting the phone’s silhouette. The result is a Galaxy camera experience fit for pros, now in a slimmer, more compact form.

The Galaxy S25 Edge embodies Samsung’s dedication to overcoming long-standing limitations in mobile engineering. By uniting flagship performance, intelligent experiences and a pro-grade camera system in a slimmer, more refined form, the device unlocks what’s possible when every detail is designed with intention. More than a design milestone, the Galaxy S25 Edge marks the next chapter in mobile innovation — where design and engineering move forward, together.

¹ Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

Samsung Electronics has led the evolution of the Galaxy camera under three development principles:

• Delivering the best picture quality for anyone, anywhere, anytime
• Offering features that satisfy even professional users
• Providing the ability to create content with easy and simple editing

The Galaxy S25 series is the culmination of these innovations, delivering a camera experience that pushes the limits of smartphones with high-pixel sensors, high-performance APs and powerful AI models.

So how did the Galaxy S25 series’ revolutionary camera experience come together? Samsung Newsroom sat down with camera developers from the Visual Solution Team of the MX Business at Samsung to hear the story directly from them.

▲ (From left) Jihye Kim, Pyojae Kim, Yunju Bae and Wonchul Choi from the MX Business’ Visual Solution Team

From Landscapes to Portraits, Every Moment Is Crystal Clear

The Galaxy S25 Ultra is equipped with a 50MP ultra-wide-angle camera, the first in the Galaxy series. “This means that photos with a wide angle of view can be taken with greater clarity and detail,” said Wonchul Choi, who led the development of camera quality. “We optimized not only hardware upgrades such as high-pixel sensors and lenses, but also software technology by building a system that enables AI models to operate organically,” Choi explained. As a tip for getting the most out of the feature, he added, “The ultra-wide-angle camera is ideal for capturing vast landscapes, but it can also be used for close-up shots to create a unique sense of depth.”

▲ Wonchul Choi

The ProVisual Engine, which uses AI-powered technology to enhance the camera experience, has also evolved. “We analyzed a full range of skin tones and preferences, and worked to use AI technology to present options for a broader variety of users. For better results, developers of various age groups took portraits themselves in different environments,” said Choi, explaining the improved portrait experience compared to previous models. “AI recognition and processing technologies analyze elements such as the person, clothing and background in the photo and optimizes each area to bring out the finer details, such as hair texture and even the subject’s pupils.”

The Nightography feature for shooting in low-light conditions has been improved as well. “For the Galaxy S25 series’ Nightography, we focused a lot on video shooting,” said Choi. “We applied 10-bit HDR video as the default for videos to achieve more realistic and richer picture quality, and applied a solution that separates the subject from the background and analyzes movement to remove noise with precision,” he said.

Shooting and Editing With DSLR Quality Like a Pro

Is it possible to get DSLR-quality results with a smartphone camera? The new Virtual Aperture feature in the Expert RAW app does by creating depths of field and aperture effects similar to those of a DSLR camera, delivering high-quality results that look like they were shot by a professional.

“We applied an interface that recreates the effect of changing the aperture of a lens on a DSLR camera, allowing users to flexibly select deep or shallow depths of field,” said Pyojae Kim, who led the development of the Virtual Aperture feature, before proudly adding that the AI-powered innovation overcomes the physical limitations of smartphones.

▲ Pyojae Kim

Achieving the depths of field and bokeh effects unique to DSLR cameras was no easy task. The training image database was built using more than 200,000 photos taken simultaneously with both Galaxy and DSLR cameras. “We had to manually control both the focus and exposure of the DSLR camera, and there were some nerve-wracking moments of having to dispose of our hard work because the photos were out of focus or taken with the wrong exposure,” said Kim. “We learned how difficult of a task it is to obtain data.”

While photos have a DSLR-like quality, videos can now be filmed in Log Video mode, a feature normally found in digital cameras that professionals use. Log video is a recording format that makes it easier to color-correct in post-production and create high-quality videos. To make log videos accessible to the average user, the Galaxy S25 series also comes with the Color Correction feature, which allows users to easily correct their video footage in the Gallery app with the click of a button.

Fun and Easy AI Editing With Just a Few Taps

First introduced in the Galaxy S24 series, Generative Edit has evolved by leaps and bounds in the Galaxy S25 series. “We focused on enhancing the fun and useful features that only generative AI can deliver,” said Jihye Kim. “We’ve improved the AI models so that they can now accurately recognize areas of the photo with only a simple touch and seamlessly erase those areas or add onto them. We also made improvements to each of the component technologies involved in generative editing.”

▲ Jihye Kim

The AI models used for Generative Edit and other generative AI features were developed through continuous collaboration with Google. “My team members and I took turns traveling to Google’s San Francisco Campus for a month at a time,” Jihye Kim said. “I remember staying up late at night, sharing ideas with the developers to improve the model.”

The nature of generative AI, which produces different results each time, often posed challenges during development. “We constantly mulled over how to quantitatively evaluate the results in a situation where they change every time. We also had to anticipate a wide range of edge cases to prevent the AI from producing inappropriate images,” she explained.

New to the Galaxy S25 series and the Galaxy lineup as a whole is the Best Face feature. This feature selects the best facial expressions of up to five people from multiple Motion Photos and composites them into a single picture-perfect group shot. “The Best Face feature can not only change a closed-eyed face to an open-eyed face, but can also turn a face from looking to the side to looking straight ahead,” Kim said. “My mom kept closing her eyes every time we took family photos, so we often had to retake them several times. It’s very useful in that kind of situation,” she added with a laugh.

An Unrivaled AI Filter Experience That Captures the User’s Unique Vibe

With Filters, the Galaxy S25 series also offers a variety of filters that intuitively capture each user’s unique aesthetic.

“We have enhanced the AI-powered feature to make it easier for anyone to capture the color or mood of their favorite photos while also improving the overall user experience to make it more user-friendly,” said Yunju Bae, who led the development of Filters. “We went through detailed tuning and repeated evaluations to balance technology and aesthetics to perfect filter quality.”

▲ Yunju Bae

Filters let users choose a photo they like and utilize AI to analyze the color and style of the photo to produce a personalized filter. “I often look at a photo and think, ‘I want to take a photo with this kind of vibe,’ so I wanted to make it easy to recreate the style I like without going through complicated editing,” Bae said as she explained the background behind the feature’s development.

Filters’ new film-style filters naturally capture the aesthetic unique to analog film. “The look and feel of analog film is a subjective area, so we went through a lot of trial and error to quantify it for digital reproduction,” Bae said. “We analyzed a lot of actual film, and through constant experiments and adjustments, we made meaningful progress in numerical representation to adequately reproduce the aesthetic of analog film,” she said. Bae also expressed her gratitude for the various experiments and analyses done in collaboration with Samsung Research, which played an integral role in enhancing the technical reliability of Filters.

The Future of the Galaxy Camera Visual Experience

The Galaxy S25 series has set a new standard for mobile cameras — but the Visual Solution Team is just getting started. The developers are already working on even bigger innovations to shape the future of smartphone imaging.

Asked about the team’s plans and ambitions for the future, Wonchul Choi replied, “Our goal is to further strengthen the camera’s picture quality fundamentals, all while maximizing convenience and accessibility so that it can perform at its best no matter where or when it’s used.”

“We plan to analyze the market’s response to Virtual Aperture and incorporate it into Portrait mode. By continuing to expand the features, we’ll ensure that the photo quality of the best DSLR cameras out there can be fully experienced on mobile devices,” added Pyojae Kim.

“We’ve put forth our best effort to continuously improve quality and introduce new generative AI features to users, but there’s always room to do better We’ll make these features more accessible so that users can more easily and comfortably utilize the powers of generative AI,” said Jihye Kim.

Sharing her bold aspirations, Yunju Bae concluded with, “We want to expand the shooting experience to the point where artistic sensibilities and technology naturally blend together through AI. We aim to deliver an experience that’s good enough to replace different types of hardware.”

Smartphone cameras are no longer just a technical feature. They’ve become iconic, indispensable items that capture and share life’s stories. The Galaxy camera is constantly evolving to make it easier for anyone to create high-quality photos and videos, and to personalize their content. As it evolves, so too will the ways users see, share and shape the moments that matter most.

Samsung Newsroom spoke with Jiyoung Lee and Hyoungshin Park, Vice Presidents from the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to learn more about the story and innovation behind the Galaxy S25 Edge’s design.

▲ Jiyoung Lee and Hyoungshin Park

A Refined Design With an Unmistakable Edge

The Galaxy S25 Edge makes a bold statement with its ultra-slim profile.

“This model represents the most essential form of a smartphone by removing all unnecessary elements,” said Lee, who led the product design.

▲ The colors of Galaxy S25 Edge

The device’s thinness is further highlighted by the thoughtful balance of color, material and finish (CMF). Premium titanium, known for both its elegance and durability, is used for the side frame — creating a slim yet sturdy feel while reflecting the design identity of the Galaxy S25 Ultra.

The color palette was carefully refined to emphasize the Galaxy S25 Edge’s distinct form and stay true to the Galaxy S25 series’ luminous shade concept, inspired by the broad spectrum of light. Available shades include Titanium Silver, Titanium Icyblue and Titanium Jetblack.

A one-mass design — visually integrating the frame and back cover — works in tandem with a slimmer bezel to create a seamless, cohesive look that accentuates the Galaxy S25’s sleek profile.

▲ Hyoungshin Park led the CMF design

“In designing the Galaxy S25 Edge, we considered color depth and saturation, material integration, user preferences and manufacturing processes,” said Park, who led the CMF design. “This allowed us to express the symbolism and refined identity of the Galaxy S25 Edge while maintaining consistency with the Galaxy S25 series’ overall CMF direction.”

The Intersection of Sleekness and Usability

What does “Essential Design” mean in the context of smartphones? For the Galaxy design team, it is not just about simplicity — it’s about intent-driven design centered on the user.

“During planning, we asked ourselves what new value a slimmer smartphone could offer — instead of focusing solely on how to make the device thinner,” said Lee. “We wanted the design to go beyond first impressions and deliver lasting satisfaction through balance and comfort the moment it is held.”

▲ Jiyoung Lee led the product design

Guided by an aesthetic philosophy focused on modern and sleek design, slimness became a key element to enhance usability.

“The Galaxy S25 Edge offers a natural one-hand grip that reduces wrist strain during extended use, and the thin bezel allows for a more immersive viewing experience,” she added. “The front is flat while the back has a subtle curve — shaped to feel comfortable in the hand.”

Premium Value Through a Balance of Emotion and Technology

Fitting both high performance and premium craftsmanship into a 5.8 mm frame was a challenge in itself.

“We couldn’t compromise on either the exceptionally sleek design or the powerful 200 MP camera,” said Lee. “To ensure the high-performance camera blended seamlessly into the thinner body, we applied the same CMF from the back glass to the camera bump — making it look like a unified structure. We used the linear camera layout, an integral element of the Galaxy identity, to tie it all together.”

▲ The camera design of the Galaxy S25 Edge

Precision in CMF execution was equally important.

“To apply the same CMF concept from the Galaxy S25 series to a slimmer glass body, we collaborated closely across departments — testing various color combinations and layered finishes right up until launch,” said Park.

The result is a remarkably thin form factor that still delivers the premium look and feel that defines Galaxy.

▲ Designers who participated in Galaxy S25 Edge design. (From left) Seungho Jang, Yoonkyung Cho, Seung Ah Oh, Eunyoung Kim, Jiyoung Lee, Youngil Kim, Jihyun Ko, Hyoungshin Park, Jeonga Kang and Jung-Taek Lee

With its dramatically reduced thickness, the Galaxy S25 Edge sets a new standard for slim smartphones. As the thinnest Galaxy S series model to date, the device embodies Samsung’s commitment to innovation — offering users a differentiated experience while redefining expectations for premium smartphone design.

“Galaxy S25 Edge is more than a slim smartphone. The superior engineering that brought this revolutionary smartphone to life illustrates a commitment to overcoming barriers that helps Galaxy deliver truly unexpected premium experiences for people around the world,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.”

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity With a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size —capturing images with over 40% improved brightness¹ in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimized for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser² and Drawing Assist³ are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customized by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler,⁴ which delivers a 40% improvement⁵ in display image scaling quality, while incorporating Samsung’s customized mobile Digital Natural Image engine (mDNIe).

A Trusted Companion With Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences. Users get personalized, multimodal AI capabilities with peace of mind that their personal data is always safe.

Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar⁶ include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. For example, with Gemini Live’s⁷ new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalized mobile experiences never sacrifice privacy.

Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalized AI experiences and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability

Galaxy S25 Edge will be available in a captivating range of colors, including Titanium Silver, Titanium Jetblack and Titanium Icyblue.

For more information about Galaxy S25 Edge and the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Compared to Galaxy S25.
² Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
³ Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁴ ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
⁵ Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
⁶Now Brief and Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.
⁷ Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

Samsung Electronics and Corning Incorporated (NYSE: GLW) today announced that the upcoming Galaxy S25 Edge will feature Corning® Gorilla® Glass Ceramic 2,¹ a new glass ceramic offering that delivers advanced protection in a new, remarkably thin device form factor. Driven by a shared vision to push the boundaries of mobile engineering, Samsung and Corning joined forces to ensure the premium S series experience balances elegance with resilience.

Gorilla Glass Ceramic 2 further extends the legendary toughness that Corning® Gorilla® Glass is known for. Combining Corning’s advanced glass technology with Samsung’s proprietary processing and reinforcement technologies, the Gorilla Glass Ceramic 2 cover on Galaxy S25 Edge delivers a sleek yet strong design.

“Galaxy S25 Edge will set a new standard for craftsmanship and performance as our slimmest Galaxy S series device yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business (MX) at Samsung Electronics. “To support this breakthrough design, it was essential to develop a display material that was both exceptionally thin and reliably strong — a challenge that brought Corning and Samsung together, united by a shared vision for purposeful engineering and user-centric innovation. That vision is embedded in every detail of Galaxy S25 Edge.”

Gorilla Glass Ceramic 2 features crystals intricately embedded within its glass matrix, enhancing the durability and crack deflection capabilities of the display cover. The synergy between the glass and crystal components is engineered to provide improved toughness while retaining high optical transparency. As a key component in enhancing damage-resistance, Corning’s ion exchange process further fortifies the glass ceramic material and improves retained strength of the display cover.

“With Gorilla Glass Ceramic 2, we’ve achieved a remarkable combination of thinness and strength, giving consumers the best of both worlds — exceptional durability in a modern, sleek and premium design,” said Andrew Beck, Vice President and General Manager, Corning® Gorilla® Glass. “The craftsmanship of Galaxy S25 Edge with Gorilla Glass Ceramic 2 underscores Corning and Samsung’s commitment to meeting the evolving needs of consumers worldwide.”

For more information and details about the highly anticipated Galaxy S25 Edge, tune into the launch event to be livestreamed on Samsung’s YouTube channel on May 13 at 9 a.m. KST, May 12 at 8 p.m EDT and 5 p.m. PDT.

About Corning Incorporated
Corning (www.corning.com) is one of the world’s leading innovators in materials science, with a 170-year track record of life-changing inventions. Corning applies its unparalleled expertise in glass science, ceramic science, and optical physics along with its deep manufacturing and engineering capabilities to develop category-defining products that transform industries and enhance people’s lives. Corning succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries. Corning’s capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping its customers capture new opportunities in dynamic industries. Today, Corning’s markets include optical communications, mobile consumer electronics, display, automotive, solar, semiconductors and life sciences.

¹ Corning® Gorilla® Glass Ceramic 2 is integrated into the front of the device.

Over the last decade, smartphones have undergone a remarkable transformation — becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so have our expectations for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone — but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, the Galaxy S25 Edge embodies the ultimate camera experience — and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, the Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

Join us online on May 13 at 9 a.m. KST as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

Samsung Electronics today announced that Galaxy S25 has been honored with the 2025 Design for Recycling® Award, the highest recognition for leadership in sustainable product design presented by the Recycled Materials Association (ReMA), a leading industry organization dedicated to promoting recycling and circular innovation.

This award recognizes Samsung’s innovative efforts to scale its use of recycled materials and do more with less of the planet’s natural resources. Galaxy S25 is the first Galaxy device to incorporate recycled cobalt — a critical material used in batteries — sourced through Samsung’s new Circular Battery Supply Chain.¹ This system recovers cobalt from previously used Galaxy devices and batteries discarded during the manufacturing process,² helping to reuse valuable materials and reduce the need for newly-mined cobalt.

“Samsung is committed to embedding sustainability throughout our products’ life cycle from design, to usage and disposal,” said Daniel Araujo, VP and Head of the Sustainability Management Office, Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy S25 represents an important milestone in our journey to enhance circularity in our products and operations, combining cutting-edge innovation with responsibility for the planet. We will continue expanding our efforts to create a more sustainable future for future generations.”

“Samsung has demonstrated true leadership by incorporating design for recycling principles into every phase of Galaxy S25,” said Robin Wiener, President of the Recycled Materials Association (ReMA). “Their use of various recycled materials shows a clear commitment to designing the products we rely on every day with innovation and environmental responsibility.”

Building on its progress in battery recycling, the Galaxy S25 features eight different recycled materials³ across its components, including aluminum, rare earth elements like neodymium and steel. For the first time, recycled material has been integrated into armor aluminum frame,⁴ ensuring that every external component of Galaxy S25 contains at least one recycled material. The Galaxy S25 series packaging box is also made with 100% recycled paper, eliminating single-use plastics.

Samsung also supports consumer repairability with its Self-Repair program,⁵ empowering users to extend product life and reduce e-waste.

These initiatives support Samsung’s broader environmental goals, including working toward transitioning to 100 percent renewable energy across global DX operations by 2027 and incorporating at least one recycled material in every module of every mobile product⁶ by 2030 investing in innovative eco-conscious materials without compromising strength, aesthetics or durability.

The award ceremony will be held on May 14 at the ReMA Convention in San Diego, California.

¹ Uses a minimum of 50% recycled cobalt for batteries — a minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.
² Inclusion may differ by markets.
³ The percentage of each recycled material differs per component. Please visit Samsung Sustainability Website for more information.
⁴ The Metal Frame (Case Front) of S25 contains a minimum of 20% recycled aluminum by weight.
⁵ Samsung’s Self-Repair program is available in select markets. Self-Repair program details including model availability, components, kit cost may differ by region. For more details, please visit Samsung.com Self-Repair website.
⁶ Based on our announcement during Samsung Galaxy Unpacked January 2024. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.

The Galaxy S25 series uses vision AI technology and the understanding of natural language to address these issues and provide a more intuitive mobile experience for users in their daily lives. When searching for a photo in their gallery, users can enter keywords that describe the situation — such as the date or locality, any objects present, any actions taking place and so forth — and Galaxy AI will analyze them to find matching photos. In addition, the flagship series boasts Auto Trim, a new video editing feature that can automatically select key segments from multiple videos and edit them into a separate video.

These features are the result of advanced research in visual technology and close collaboration. Samsung Newsroom met with developers from the Visual Technology Team of Samsung Research and the Visual Solution Team of the Mobile eXperience (MX) Business at Samsung Electronics to learn how the company developed even smarter photo and video experiences for Galaxy users.

▲ (From left) Wonwoo Lee, Inho Choi, Hongpyo Lee and Seonghwan Kim

Labeling Every Element in a Photo With AI-Powered Classification

Smartphones store a massive number of photos, with the average user having several thousand — or even tens of thousands — on their devices. As the number grows, it becomes increasingly difficult to find a specific photo right away. On the Galaxy S25 series, the Gallery app automatically tags and categorizes various elements in photos such as objects, people and localities, allowing users to quickly and accurately find the desired images. This is incredibly convenient for users who want to relive past memories or retrieve important information fast.

Keeping in mind that an effective search depends on classification, the developers tripled the number of tag types compared to that of the previous Galaxy series, fine-tuning photo subject recognition and labeling capabilities in the Galaxy S25 series. In addition, they expanded the scope of clustering, a technique that groups data for people recognition.

“By developing an image analysis engine and using zero-shot technology, we improved the performance so that the Galaxy S25 series can recognize object data it encounters for the first time,” said Hongpyo Lee from the Visual Technology Team at Samsung Research. “For people, we expanded analysis beyond facial features to include clothing, time and location, making it easier to group photos of the same person.”

▲ Gallery Search

Finding Photos With Conversational, Natural Language Through Gallery Search

Samsung also focused on enhancing natural language search performance in the Gallery. The company developed a search model that reflects frequently used phrases and various application cases, allowing users to find the photos they want using natural, conversational sentences instead of word-based searches.

“We leveraged a vision-language model that learns by associating images with text and used generative AI to automatically generate a wide range of sentences that users might enter,” Lee shared. “We also optimized and compressed the search model so it runs quickly on-device.”

“Building on our previous research, we successfully applied natural language processing capabilities to our products, including a context-aware image analysis engine and a large language model (LLM),” said Inho Choi from the Visual Solution Team of Samsung Electronics’ MX Business.

The developers also worked to deliver unbiased and more accurate search results. “We wanted to anticipate various usage scenarios and identify potential issues in advance so that malicious search queries wouldn’t lead to inaccurate results,” Choi explained. “Building a database of negative words, profanity and neologisms, and then conducting user tests to improve search accuracy was both the most challenging and rewarding part of the process.”

▲ Inho Choi from the MX Business and Hongpyo Lee from Samsung Research

Editing Multiple Videos at Once With Auto Trim

Video editing is also becoming an increasingly important part of the gallery experience. While video is a popular form of media consumption, having video editing tools readily available and using them with ease is often not as simple as it seems. To address this, the Galaxy S25 series introduces a feature that makes editing much faster and more convenient through enhanced AI-powered video analytics. The Auto Trim feature extracts key scenes from multiple videos of the user’s choice to create a new short-form video.

It was important for Auto Trim to be able to quickly analyze videos up to 90 minutes long, generate an edited video and adjust the length of that new video. The developers achieved this through close collaboration, seamlessly integrating Samsung Research’s advanced technological expertise with the MX Business’ mobile optimization capabilities.

“Existing video analytics technologies have limitations, such as large model sizes, slow processing speeds and the uniform selection of key video segments,” said Seonghwan Kim from the MX Business’ Visual Solution Team. “We optimized the Galaxy S25 series’ video processing performance by testing and verifying multiple candidate solutions to deliver a fast and easy editing experience based on on-device AI.”

“We’ve introduced a feature that enables users to effortlessly identify key moments in videos, demanding significantly more data processing than photos, and tailor the duration of these edited segments to their preferences” explained Wonwoo Lee from Samsung Research’s Visual Technology Team.

“Getting Galaxy AI to identify highlights in videos with a level of sensitivity comparable to that of humans was a challenge, but by establishing the standards together, Samsung Research and the MX Business were able to significantly improve overall functionality.”

▲ Auto Trim

From Analyzing to Generating: Vision AI and Its Endless Possibilities

Samsung Electronics is researching a wide range of vision AI technologies, ranging from filming and editing technologies for smartphones to multimodal interaction technologies used in augmented reality (AR) and virtual reality (VR). The core of this research is the ability to quickly and accurately analyze subjects such as people and animals, as well as their surroundings, in videos on-device, and to recognize the meaningful moments in those videos. Through vision AI technology, Samsung aims not only to evolve typical smartphone features like shooting and viewing photos and videos, but also pioneer novel ways to consume content.

“We’re actively utilizing AI technology for fast, easy and high-quality editing in the video domain,” said Kim. “Samsung will focus on further developing the technology so that AI can better understand the context of video content, helping users reduce editing time effectively and generate edited videos that reflect the user’s intent — all without requiring professional editing skills.”

“By continuously advancing video analytics technology, we aim to develop even more innovative features that leverage the power to understand video content — such as video search, intelligent video editing effects and beyond,”said Wonwoo Lee. “Samsung will strive to develop cutting-edge vision AI technology that can be applied across a broad range of use cases.”

▲ Seonghwan Kim from the MX Business and Wonwoo Lee from Samsung Research

Gallery Search and Auto Trim are prime examples of how Galaxy AI enhances everyday life. As developers continue to advance the company’s image and video analytics technology, Samsung Electronics will deliver an expanding range of new experiences that make it easier and more intuitive for users to find and capture life’s key moments.

Audio Eraser, introduced in the Galaxy S25 series, was designed to address such situations by reducing unwanted background noise and enhancing desired sounds to help users create more immersive videos.¹ Galaxy AI features like Audio Eraser — developed with a deep understanding of user needs — was made possible thanks to the proactive efforts of Samsung Research and the Mobile eXperience (MX) Business at Samsung Electronics.

Samsung Newsroom sat down with audio technology experts from the AI Solution Team at Samsung Research to learn more about the development of this innovative feature.

▲ (From left) Kyoungbo Min, Hejung Yang, Hosang Sung and Jiwon Kim from the AI Solution Team at Samsung Research

Source Detection: The Future of Next-Generation Audio Technology

Audio Eraser enables users to adjust sounds within a video by removing unwanted noise and enhancing the audio they want to highlight. The feature quickly scans a video to detect and separate sounds by type, and can be used not only on clips recorded by the user but also on videos that have been shared or received.

Just as Object Eraser improved image editing and usability with its debut in the Galaxy S21 series, Audio Eraser was developed to deliver a more advanced and seamless multimedia experience across both audio and video.

▲ Audio Eraser allows users to adjust sounds by type within a video.

Developing Sound Source Detection and Separation Models

Audio Eraser recognizes six types of sound — voices, music, wind, nature sounds, crowd noise and ambient noise. Using sound source detection technology, the feature quickly identifies what sounds are present and where they occur in a video. Then, through sound source separation technology, it isolates and classifies each sound into distinct categories.

To build AI models capable of detecting and isolating these audio types, the research team began by collecting a robust set of training data. They simulated a wide range of real-world video recording scenarios to generate diverse audio datasets — and even went into the field to capture everyday sounds firsthand.

“Wind was particularly challenging to work with,” said Hejung Yang from the AI Solution Team at Samsung Research. “Besides refining our wind simulation technology, we enhanced our dataset by recording actual wind sounds outdoors whenever strong winds occurred — even after work or on weekends.”

In addition, the team devoted extensive time to improving the performance of the sound source separation model by carefully reviewing countless video clips multiple times.

“Each developer compared and analyzed more than 1,000 audio samples every week under a variety of conditions,” said Jiwon Kim. “Through continuous experimentation, we worked to identify the most effective sound source separation model to ensure consistent, high-quality results.”

▲ Samsung researchers work on developing audio technology for Audio Eraser.

Delivering a New User-Centric Listening Experience

As Audio Eraser runs on-device, it offers an enhanced user experience with real-time editing and improved privacy protection. Samsung’s long-standing expertise in developing competitive on-device AI capabilities across various features played a key role in Audio Eraser’s success.

“We focused on developing AI models and algorithms capable of fast, on-device processing,” said Hosang Sung. “A great deal of effort went into creating an optimized AI solution that runs smoothly with low power consumption.”

Supported by a strong AI research infrastructure, Samsung Research continues to strengthen its capabilities in advanced audio technologies.

“We are committed to developing next-generation solutions that elevate the usability of mobile devices,” said Hoonyoung Cho, Vice President and Head of the AI Solution Team at Samsung Research. “Through sound control and audio enhancement technologies, we aim to deliver a truly selective and personalized listening experience.”

Integrated Collaboration With Product Development Teams

Turning advanced research into a consumer-ready solution brought a new set of challenges. For instance, when editing video and audio simultaneously, playback needed to remain smooth and uninterrupted. Additionally, processing videos longer than an hour required specialized technology capable of completing the task within the same timeframe.

To address these challenges, Samsung Research and the MX Business worked together — from proposing user-centric ideas to repeatedly testing software optimization techniques and evaluating audio quality. Together, they explored multiple approaches to determine the most effective solution.

The cross-functional collaboration had already proven successful in the development of the Galaxy Buds3 series (Buds3, Buds3 Pro). As the needs for listening in noisy environments grows — for everything from music and media experiences to listening to clearer phone calls — Active Noise Cancellation (ANC) has become an increasingly essential feature in wireless earbuds. Samsung raised the bar by developing its own Adaptive ANC technology. The Galaxy Buds3 series adapts to the fitting conditions of different users and changes in fit caused by prolonged wear to deliver optimized ANC performance.

Since earbuds are worn directly in the ear, close coordination between hardware and software teams was essential to finalize product specifications and fine-tune the ANC technology.

“We developed multiple algorithms in advance to accommodate different hardware conditions,” said Kyoungbo Min. “Through extensive simulations, we prepared a solution that could be quickly adapted to any chipset or device. The development process involved iterative revisions and improvements, but the close collaboration between advanced research and product teams helped accelerate commercialization.”

Sound source separation is a core area of next-generation audio technology, and Samsung continues to advance its foundational innovations in this field. With Audio Eraser making full use of sound source separation, the company is preparing to expand into a range of new applications. The ongoing evolution of Galaxy AI is expected to deliver even more practical and intuitive features for consumers.

¹ Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live¹ what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

¹ Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

Samsung Newsroom explores some of the standout campaigns that marked the arrival of the Galaxy S25 series worldwide.

[Australia] Elevating Morning Commutes With the Galaxy Go Fleet

In Australia, Samsung launched the Galaxy Go Fleet — a fleet of custom-branded watercraft that transformed daily commutes across Sydney Harbour and the Brisbane River into an interactive Galaxy S25 experience. Passengers on board had the opportunity to test key Galaxy AI features, including Now Brief and Audio Eraser, and experienced firsthand how the Galaxy S25 series helps them start and navigate their day with ease.

[Peru] Introducing the Galaxy AI Train on Lima Metro’s Line 1

Samsung Peru became the first tech company in Peru to rebrand a metro train by introducing the Galaxy AI Train on Lima Metro’s Line 1, a key transportation route serving over 500,000 passengers daily. In celebration of the Galaxy S25 series launch, passengers received exclusive metro cards and promotional goods — further enriching their unique transportation experience.

[Chile] Transforming Tobalaba Metro Station and Illuminating Santiago’s Night Sky

Samsung Chile made its mark in Santiago with two high-profile activations to celebrate the launch of the Galaxy S25 series. Tobalaba Metro Station, one of the city’s busiest transit hubs, was officially renamed “Galaxy AI” — immersing daily commuters in the Galaxy S25 experience.

The celebrations continued with a spectacular drone light show where over 300 drones illuminated Santiago’s night sky with stunning visual arrangements alluding to Galaxy AI and the Galaxy S25 series. The synchronized performance mesmerized spectators, turning the city skyline into a dazzling tribute to Samsung’s latest mobile innovations.

[United States] Bringing Stunt Action to the Oscars With Galaxy AI

In the U.S., Samsung celebrated the Galaxy S25 Ultra during the 2025 Oscars with two high-energy ads featuring stunt performers — developed in collaboration with Disney Advertising, ArtClass Content, Empire Stunts, Kimmelot, Maximum Effort, More Media and Really Original. The campaign highlighted the Galaxy S25 Ultra’s advanced AI-powered video-editing capabilities such as Audio Eraser, a feature that removes unwanted background noise. By demonstrating how Galaxy AI enhances both professional filmmaking and everyday content creation, the initiative put stunt professionals in the spotlight — recognizing their contributions to the industry while showcasing Samsung’s state-of-the-art mobile technology.

[United Kingdom] Celebrating Everyday Moments With a Personal Touch

Samsung U.K. embraced a more personal approach by highlighting how the Galaxy S25 Ultra enhances daily life. Through engaging social media content created in collaboration with Anaïs Gallagher and Molly Moorish-Gallagher, Samsung demonstrated the Auto Trim feature, which allows users to effortlessly edit their favorite video clips and even generate highlight reels. Additionally, the campaign illustrated how the Galaxy S25 Ultra, through the Now Brief feature, integrates itself into users’ bedtime routines by providing personalized updates and content — thereby helping them wind down more easily after a busy evening.

[Malaysia] Lighting Up Kuala Lumpur With Fireworks and Laser Beams

Samsung Malaysia celebrated the arrival of the Galaxy S25 series with spectacular fireworks and a laser show over the Merdeka 118 tower. In addition, Samsung hosted the Edit & Win contest — inviting participants to creatively edit a fireworks image using Galaxy AI’s many tools for a chance to win a Galaxy S25 Ultra.

[Brazil] Capturing São Paulo From the Sky With the Galaxy S25 Ultra

In Brazil, Samsung launched a unique experience at Sampa Sky, São Paulo’s highest observation deck accessible to the public. Suspended 150 meters above ground level, visitors had the opportunity to capture breathtaking views of the city skyline with unparalleled clarity and detail using the Galaxy S25 Ultra’s 200MP main camera and AI-enhanced 100x space zoom. The campaign also showcased Galaxy AI’s advanced editing tools, demonstrating how users can seamlessly refine and enhance their shots.

[Italy] Pushing the Galaxy S25 Ultra to the Limit in the Dolomites

Samsung Italy hosted the Galaxy Wintercamp in the Dolomites where nine athletes and creators spent three days pushing the Galaxy S25 Ultra to its limits in extreme alpine conditions. Participants used Now Brief to optimize their planning and employed the device’s 200MP camera and AI-enhanced photography tools to capture breathtaking ski descents, tricks and ice performances.

[India] Taking Center Stage at the #PlayGalaxy Cup

In India, Samsung hosted the third edition of the #PlayGalaxy Cup — one of the biggest esports events in the country. The tournament saw India’s top gamers compete against one another using the Galaxy S25 Ultra, allowing them to experience the device’s advanced display, next-level processing power and AI-driven gaming enhancements firsthand. Streamed live, the competition demonstrated how the Galaxy S25 series is designed to meet the demands of high-intensity gameplay while delivering a smooth, immersive experience.

[Thailand] Bringing Star Power to the Launch in Bangkok

Samsung Thailand celebrated the Galaxy S25 series launch with the Galaxy S25 | Here AI am Music Fest, a high-energy event featuring celebrities, influencers and fan activities. Attendees enjoyed interactive games with #TeamGalaxy stars and tested the latest Galaxy AI features. The night culminated in a blue carpet walk and an AI-powered concert where Galaxy AI helped curate the show with a blend of music, technology and entertainment.

Samsung Newsroom attended the S25 Camera Briefing and the Galaxy AI Tech Forum to learn how Samsung remains at the forefront of mobile technology.

S25 Camera Briefing: Pushing the Boundaries of Mobile Photography to the Next Level

As MWC 2025 kicked off, Samsung hosted the S25 Camera Briefing on March 3. The session showcased the powerful camera capabilities and AI-powered editing features of the Galaxy S25 series that enable users to capture perfect photos anytime, anywhere.

“The Galaxy S25 series will redefine the paradigm of mobile photography,” said Joshua Cho, Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “By integrating AI-powered image processing technology with the latest camera advancements, anyone can effortlessly create high-quality visual content.”

▲ Joshua Cho from Samsung Electronics

The Galaxy S25 Ultra features a 50MP ultra-wide camera sensor and AI remosaic technology, allowing users to capture high-resolution photos from any distance. AI-based multi-frame processing (MFP) automatically optimizes image quality based on the shooting environment and distance while precisely distinguishing between moving and static subjects — delivering a more dynamic and detailed photography experience. Additionally, AI filters and generative editing tools make it easy to create high-quality, visually striking content.

▲ S25 Camera Briefing

Galaxy AI Tech Forum: The Future of Human-Centric AI

On March 4, panelists explored the future of mobile AI during a Galaxy AI Tech Forum session titled “Human-Centric AI for a True AI Companion: Overcoming Barriers and What’s Next.”

Patrick Chomet, Executive Vice President at Samsung Electronics; Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm; Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry; and moderator Ben Wood, Chief Analyst and Chief Marketing Officer at CCS Insight, discussed human-centric AI, the role of mobile technology in shaping consumers’ daily lives and key barriers to AI adoption.

▲ Galaxy AI Tech Forum

“Millions of users are already experiencing Galaxy AI on their devices,” said Wood, opening the conversation on consumer sentiment toward AI evolution and the industry’s efforts to deliver meaningful experiences. “The launch of the Galaxy S25 series introduced even more ways to integrate AI into daily life.”

▲ Ben Wood from CCS Insight

The Galaxy S25 series harnesses multimodal AI-based agent experiences to elevate personalization to new heights. However, there is still work to be done to understand what consumers need from AI to make it a truly meaningful part of their everyday lives.

“While AI technology becomes faster, more powerful and more capable, we’re evolving too — as people and as consumers,” said Chomet. “Neither exists in a vacuum, and our role is to ensure that Galaxy AI evolves alongside our users to empower them without overwhelming or leaving them behind.”

▲ Patrick Chomet from Samsung Electronics

The panelists shared personal anecdotes about how Galaxy AI and the Galaxy S25 series are redefining everyday life before shifting focus to the barriers to AI adoption. “Despite the rise in AI adoption, we identified three key global barriers — lack of confidence in using AI, privacy concerns and doubts about its practical benefits,” explained Dr. Brauer, citing findings from a global study conducted in partnership with Samsung and Symmetry.

While barriers to AI adoption undeniably exist, there are also clear drivers motivating those who use or are willing to use AI. Nearly half of users cite productivity as a key factor, recognizing AI’s potential to streamline tasks and boost efficiency. Additionally, 40% are drawn to AI for creative pursuits, while about a quarter of users believe it will foster new social connections. Building trust and confidence in these benefits will be essential to helping users view AI as a tool for empowerment.

▲ Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“AI experiences developed in collaboration with Samsung allow for more powerful, seamless interactions,” said Patrick, emphasizing Qualcomm’s close collaboration with Samsung. “This is how we continue to introduce AI in a way that feels accessible to consumers who may be more hesitant.”

“From my perspective, on-device AI and powerful performance — driven by partnership between Samsung and Qualcomm — are central to truly optimized AI,” he continued. “Data privacy remains a top priority in our ongoing collaboration with Samsung, and we’ve made significant advancements in enabling advanced AI processing entirely on the device.”

▲ Christopher Patrick from Qualcomm

The discussion concluded with insights into the development of the Galaxy S25 series and the future of mobile AI.

“Human-centric AI is the cornerstone of Galaxy AI. At the center of every new feature or experience is one thing — the user,” said Chomet, reaffirming Samsung’s commitment to a user-centric approach. “Our goal is to create an experience that feels second nature to users. They shouldn’t need to be technical experts to access all Galaxy AI has to offer.”

▲ (From left to right) Dr. Chris Brauer, Christopher Patrick, Patrick Chomet and Ben Wood

The S25 Camera Briefing and Galaxy AI Tech Forum at MWC 2025 provided a glimpse into the next-generation mobile experiences powered by the Galaxy S25 series. Samsung is shaping a future where mobile devices transcend functionality, becoming intelligent companions that enhance how users create, connect and engage with the world.

▲ View of the MWC 2025 venue, Fira Gran Via

With over 110,000 attendees expected at MWC 2025, the streets of Barcelona buzzed with excitement even before the event’s official opening. Amid the growing anticipation, large advertisements showcasing the Galaxy S25 series were prominently displayed throughout the venue. Samsung Newsroom stopped by the booth to explore Samsung’s AI-driven innovations and cutting-edge hardware that are advancing mobile technology.

▲ Samsung advertisements surround Fira Gran Via.

A True AI Companion: New Mobile Experiences With Galaxy S25 Series

At the Fira Gran Via exhibition hall, Samsung set up a sprawling 1,745-square-meter booth highlighting the Galaxy S25 series and unveiling new possibilities for the future of mobile experiences. A massive 41-meter-wide LED screen brought Galaxy AI’s vision to life.

▲ Entrance to Samsung’s booth

Inside interactive zones, attendees experienced the Galaxy S25 series’ AI, camera and performance innovations firsthand — including AI-powered personalized insights, enhanced photography and editing tools and high-performance gaming.

▲ Visitors try out the Galaxy S25 series.

Health Solution: Revolutionizing Wellness With Intelligence

The booth presented AI-powered personalized health insights in the Health Solution zone, a more secure smart home experience with SmartThings in the Home Solution zone and Samsung’s commitment to security and sustainability in the Galaxy Foundation zone.

In the Health Solution zone, attendees learned how Samsung Health helps users manage their daily health with ease. A standout feature was Now Brief on the Galaxy S25, delivering a personalized Energy Score along with insights into the user’s previous night’s sleep and current condition. Through the Sleep details page in Samsung Health, users can review a comprehensive analysis of their sleep including duration, sleep stages and blood oxygen levels. Additionally, the Sleep environment report evaluates factors such as room brightness, temperature and humidity to help users optimize their sleep quality.

“Galaxy AI is really changing the way we manage our health,” said one visitor after experiencing Samsung’s personalized health management approach that analyzes each individual’s health and interests to provide tailored guidance.

▲ Health Solution zone

Home Solution: Creating a Smarter, More Secure Home

In the Home Solution zone, attendees explored an enhanced smart home experience powered by SmartThings and Knox Matrix. With 3D Map View on the Galaxy Tab S10, users could visualize and manage connected smart home devices through an interactive floor plan of their home. Other SmartThings AI features on display included automated routines tailored to user preferences, fall detection alerts for elderly family members and detailed energy consumption reports to promote more efficient usage.

To ensure a secure smart home experience, Knox Matrix safeguards the entire ecosystem. Attendees observed how connected devices leverage Knox Matrix to autonomously detect threats, implement protective measures and notify users.

▲ Home Solution zone

Galaxy Foundation: A Commitment to Security and Sustainability

At the Galaxy Foundation zone, Samsung showcased its advancements in security and sustainability for Galaxy devices. Notably, Galaxy users are able to control how their data is handled — choosing between on-device processing or via the cloud as well as enabling or disabling personalized features. Additionally, the Galaxy S25’s on-device AI analyzes personal data through the Personal Data Engine while ensuring robust security with Knox Vault.

▲ A wall explains Samsung Knox.

Samsung highlighted its commitment to sustainability initiatives focused on reducing carbon emissions. Through innovative recycling technology, the batteries in the Galaxy S25 series repurpose cobalt extracted from discarded Galaxy devices. Attendees were impressed by the use of recycled fishing nets to create smartphone components and Ocean Mode, a camera setting developed for capturing footage of coral reefs underwater to support marine conservation efforts.

▲ A wall describes Samsung’s sustainability efforts, including resource circulation and marine conservation activities.

Next-Generation Network Solutions: AI-Powered Innovations in 5G and Beyond

In a separate, invitation-only exhibit, Samsung introduced its AI-optimized and software-centric network innovations — demonstrating the future of mobile communications.

Global telecommunication operators and B2B clients were drawn to the Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation applications providing lifecycle management of the network from planning, deployment, operation to optimization. Another key focus was AI Energy Saving Manager, an AI-powered solution that analyzes traffic patterns to maintain network quality while reducing energy consumption by up to 35%.

▲ Entrance to Samsung’s networks-focused booth

Other key highlights included Samsung’s collaboration with Hyundai Motor Company to introduce the industry’s first 5G Reduced Capability (RedCap) technology for use in mass-production vehicle manufacturing. A lineup of high-performance network chipsets and various base station solutions were on display as well.

▲ A display illustrates Samsung Cognitiv NOS.

Samsung’s presence at MWC 2025 reinforced its commitment to innovation — setting new standards for AI-driven user experiences and advanced network solutions while shaping the future of mobile technology.

Samsung Newsroom stepped inside the booth to witness Samsung’s vision for a smarter, more intuitive smartphone experience come to life in Barcelona.

▲ Samsung Electronics at Mobile World Congress 2025

New Ways To Get Things Done

Visitors saw firsthand how Galaxy AI simplifies everyday tasks by seamlessly moving across multiple apps. For example, they experienced how, with a simple voice command after pressing and holding the side button, AI could find this year’s schedule of El Clasico matches and add it to Samsung Calendar in one smooth motion.

▲ Galaxy AI simplifies scheduling by searching for events and saving them to Samsung Calendar in one go.

Visitors also engaged with Gemini Live, a conversational AI assistant that facilitates brainstorming, learning and rehearsing through natural, real-time interactions. Supporting images, PDF files and more, the feature provides a multimodal AI experience designed to enhance user productivity and creativity.

▲ Gemini Live allows users to have real-time conversations and multimodal interactions with AI.

Another standout feature at the booth was Now Brief, which learns the routines of users and provides them with personalized snapshots of information throughout the day on the lock screen via the Now Bar. The feature can also share practical recommendations, such as the ideal time to depart for a planned trip or the most efficient route to an appointment location. Attendees experienced how Now Brief helps users kickstart their morning with their schedules and sleep data, then later unwind in the evening with a summary of daily activity insights.

▲ Now Brief delivers essential information tailored to the user in a concise and timely manner.

New Ways To Create

The Galaxy S25 series also introduces new ways to create with state-of-the-art camera technology powered by the ProVisual Engine. At Samsung’s booth, guests explored how AI-enhanced photography tools make capturing, editing and organizing content more seamless and intuitive.

Portrait Studio and Filters allowed visitors to apply expressive, AI-generated effects to their photos. Attendees saw firsthand how filters personalized and enhanced portraits, adding a unique, artistic touch to each image.

▲ Custom filters seamlessly adjust portraits to match the desired aesthetic and streamline the photo editing process.

Another highlight was the Nightography feature, which has evolved with Galaxy AI to take low-light photography and videography to the next level. Visitors also marveled at the Galaxy S25 Ultra’s 50MP ultra-wide-angle camera. The camera’s expansive field of view makes it the perfect option for capturing group photos and breathtaking landscapes.

▲ Nightography allows users to capture crisp, noise-free videos even in low-light environments.

The Drawing Assist feature amazed guests as well, illustrating AI’s ability to transform hand-drawn sketches into high-quality works of art in a variety of styles. Attendees witnessed how AI, whether it be through text input, images or freehand drawings, elevated creative expression with precision and flair.

▲ With Drawing Assist, users can bring their imagination to life as polished visuals.

New Ways To Play

Toward the end of their booth tour, visitors explored the Snapdragon® 8 Elite for Galaxy, the Galaxy S25 series’ customized processor designed to deliver high-speed gaming, seamless multitasking and stunning visuals. The Galaxy S25 Ultra also boasts a vapor chamber 40% larger than that of its predecessor, a key upgrade that helps the device maintain its powerful performance over extended periods of time.

▲ The Galaxy S25 series delivers a smooth, immersive gaming experience powered by the Snapdragon® 8 Elite for Galaxy processor.

Samsung’s showcase at MWC 2025 highlighted the transformative role of Galaxy AI in redefining mobile interactions. With its suite of intelligent tools, the Galaxy S25 series demonstrated how AI-driven innovation is shaping the future of smartphones.

Samsung continues to push the boundaries of mobile technology, blending AI and advanced hardware to deliver smarter, more intuitive experiences for users worldwide.

Samsung Newsroom got a closer look at Samsung’s highly anticipated products that captivated attendees.

Galaxy S25 Edge: Pushing the Boundaries of Hardware Innovation

First unveiled at Galaxy Unpacked 2025 this past January, the Galaxy S25 Edge — the slimmest Galaxy S series yet — returned to the spotlight at Samsung’s MWC 2025 booth and sparked excitement among attendees.

Project Moohan: Anticipation for What’s Next in XR

Crowds gathered to catch a glimpse of Project Moohan — Samsung’s first-ever Android extended reality (XR) headset. Debuted with the Android XR platform in collaboration with Google and Qualcomm, the device will leverage multimodal AI technology to enable more natural and conversation-like interactions.

Galaxy A Series: Mobile AI for Everyone

Reaffirming its commitment to democratizing AI experiences, Samsung revealed the latest Galaxy A series with the Galaxy A56 5G and Galaxy A36 5G models. The series introduces Awesome Intelligence, the first comprehensive mobile AI exclusively available on Galaxy A series devices — bringing fan-favorite features like Circle to Search with Google and AI-powered camera features to more users.

Samsung Electronics is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI¹ and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps:² See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini — now available on Samsung, Google and select third-party apps.
• Circle to Search³ with Google: Search your phone screen in more helpful and contextual ways like recognizing URLs and visiting a website with a single gesture.
• Gemini Live:⁴ Use natural conversation for brainstorming, learning and rehearsing with real-time responses and support for images, files and YouTube videos.
• Now Brief:⁵ Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar⁶.

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist⁷: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search⁸: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite for Galaxy: The customized chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratizing mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favorite Object Eraser. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips and Sleep Insights. These features offer detailed and personalized health experiences that provide a holistic view of the user’s health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting-Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine⁹ — which ensures personalized data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault¹⁰ — will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalized experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realizing an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualized and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimize their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualized RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimization. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth¹¹ will be located in Fira Gran Via Hall 2.

¹ Samsung account login may be required to use certain Galaxy AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.
² Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.
³ Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
⁴ Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.
⁵ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
⁶ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁷ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁸ Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.
⁹ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
¹⁰ Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.
¹¹ Invitation Only.

And now, with the rollout of One UI 7, you can access the most convenient and intelligent audio with Galaxy Buds3 and Buds3 Pro. Easily change sound settings on the quick settings panel and have your preferences applied to specific apps, all for your convenience. Plus, users can enjoy the more accessible, personalized audio experience enabled by Adapt sound feature.

Let’s take a closer look at how the Galaxy Buds3 series can enhance and transform your everyday soundscape.

New Features for Advanced Customization and Convenient Control

Adjust Sound Settings With More Convenience

Fine-tuning your audio should be quick and easy so you can enjoy whatever you’re listening to anytime, anywhere. Galaxy Buds3 series makes the job much simpler with One UI 7, eliminating the need to separately access the Galaxy Wearable app on your smartphone each time you want to adjust the settings for your device. Now for the first time, conveniently adjust volume, noise control and sound settings all from your device’s quick settings panel for a hassle-free listening experience.

How to Adjust Buds Setting on Quick settings panel

1. Open Quick settings panel on your connected smartphone

2. Touch and hold the Volume slider in the panel

3. Tap which setting you would like to change

Personalize Sound Settings for Specific Apps

Sound setting preferences often vary by the app you’re using. For instance, when listening to music you may prefer the bass turned high, but when watching a movie, you prefer a more immersive 360-degree sound experience. With App sound settings, you no longer need to adjust sound settings each time you visit an app. Simply set your sound preferences for individual apps² once via quick settings panel, and the Galaxy Buds3 series will automatically apply them whenever the app starts playing media. A first-of-its-kind feature, this capability delivers a more seamless daily audio routine, tailored to your liking.

How to Use App sound settings

1. Open Quick settings panel on your connected smartphone

2. Touch the Earbuds icon in the media panel or touch and hold the Volume slider above the media panel

3. Tap on the sound setting you would like to adjust for the application that is being played.

Tailored Sound for Personal Hearing Needs

One UI 7 expands ambient sound capabilities even further with the updated Adapt sound feature,³ allowing you to curate the personalized sound experience with clearer and more accurate sound when on calls or watching videos so you don’t miss a line of dialogue. The advanced hearing test helps you create your own sound profile unique to you, or if you’re pressed for time, simply choose from three preset profiles based on your age groups.

How to Enable Adapt sound 1

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Earbuds settings

3. Tap on Accessibility

4. Tap on Adapt sound

5. Choose among three preset profiles or do Hearing test

How to Enable Adapt sound 2

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Sound quality and effects

3. Tap on Adapt sound

4. Choose among three preset profiles or do Hearing test

An Intelligent Audio Experience for All

With the power of Galaxy AI, the Galaxy Buds3 series not only offers greater convenience, but supports enhanced communication with features that eliminate language barriers and enrich sound regardless of how you wear your earbuds or your environment, for more intelligently tailored moments.

Seamless Communication in 20 Languages

With Interpreter⁴ in Listening mode, language barriers are no longer an obstacle. Whether listening to a lecture in a foreign language or having a conversation with someone in another language, Interpreter in Listening Mode allows you to hear the translation directly through your Galaxy Buds plugged into your ears without needing to look at your smartphone. Now, you can focus solely on the conversation and engage with others face-to-face.

How to use Interpreter in Listening mode

1. Open the Interpreter app on your connected smartphone

2. Place the earbuds in your ears

3. Tap on Listening mode on the left side

4. Select your desired language

5. Tap on the microphone icon to start the translation

6. Tap on the microphone icon again to stop the translation

7. Pause, resume the translation using the Buds’ pinch control

Intelligently Optimized Sound, Anytime, Anywhere

Regardless of how you choose to wear your earbuds, the microphones in the Galaxy Buds3 series analyze both internal and external sound in real time to apply the optimal sound and Active Noise Cancellation (ANC) through Adaptive EQ and Adaptive ANC for each user.

What’s more, Galaxy Buds3 Pro can intelligently optimize sound in any environment. You can still enjoy your music fully when walking at a park, with Adaptive Noise Control constantly analyzing surrounding sound and automatically adjusting the optimal level of noise without you needing to make any manual adjustments. Siren Detect and Voice Detect⁵ automatically recognizes emergency siren or your voice and raises the ambient sound, allowing you to stay aware of your surroundings or focus your attention on your conversation.

How to Enable Adaptive Noise Control

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Adaptive

How to Enable Siren Detect

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Auto switch to ambient sound

3. Select Siren detect

How to Enable Voice Detect

1. Open the Galaxy Wearable app on your connected smartphone

2. Tap on Auto switch to ambient sound

3. Select Voice detect

Sound Innovation for Everyone

With the launch of the Galaxy S25 series, Samsung has set a new standard for mobile AI, introducing a true AI companion that offers the most natural and effortless interactions between you and your world. As these intuitive and intelligent capabilities spread across the Galaxy ecosystem, the Galaxy Buds series will remain at the forefront of sound innovation — unlocking immersive and convenient audio experience for all.

¹ Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² Availability of functions may vary by apps. Some functional widgets may require a network connection and/or Samsung Account login.
³ Adapt Sound feature is available on Samsung Galaxy Buds3 Pro only.
⁴ Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Audio interpretation is only available when wearing Buds and connected to a Samsung Galaxy smartphone. Interpreter feature is not directly provided by Buds themselves.
⁵ Adaptive Noise Control, Voice Detect and Siren Detect features are only available on Samsung Galaxy Buds3 Pro. Adaptive Noise Control, Voice Detect and Siren Detect are all off by default.

Samsung Newsroom unboxed the Galaxy S25 Ultra to reveal the premium colors, refined design and improved performance that set this form factor apart from previous models.

▲ The Galaxy S25 Ultra

First Impressions of the Galaxy S25 Ultra

▲ (From left) The Galaxy S23 Ultra, Galaxy S24 Ultra and Galaxy S25 Ultra packaging

The packaging of the Galaxy S25 Ultra marks a significant departure from its predecessors. While Samsung has traditionally reflected each device’s form factor, color and materials into its packaging, the Galaxy S25 Ultra shifts to a silhouette-driven design instead of a direct depiction of the device.

In line with previous models, the box is made from 100% recycled paper materials — reinforcing Samsung’s ongoing commitment to sustainability.

▲ (From left) The Galaxy S25 Ultra box contents and the embedded S Pen

The Galaxy S25 Ultra box contains the device, an S Pen, a USB-C cable and a simple user manual. Matched to the device’s color, the S Pen seamlessly fits into the lower side of the Galaxy S25 Ultra’s frame to ensure a cohesive design while maintaining practicality.

▲ The back of the Galaxy S25 Ultra

When held, the device’s metallic finish and subtle blue sheen attract attention. The Titanium Silverblue color exhibits a delicate interplay of gray and blue hues depending on the angle of light, creating a dynamic and sophisticated aesthetic.

▲ The colors of the Galaxy S25 Ultra

A modern titanium color palette gives the Galaxy S25 Ultra a sophisticated appearance. The four standard colors include Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Additionally, three colors — Titanium Jetblack, Titanium Jadegreen and Titanium Pinkgold — are available exclusively on Samsung.com.

A Sophisticated Design Embodying the Galaxy S Series Identity

▲ A comparison of the corners on the Galaxy S24 Ultra and Galaxy S25 Ultra

One of the most noticeable changes in the Galaxy S25 Ultra is its corners. Replacing the sharp angles of its predecessor, the new rounded design gives the device a smoother look. The side frame has transitioned from a curved shape to a more angular one, enhancing visual appeal and grip comfort.

This design evolution is consistent across all three models in the Galaxy S25 series including the Galaxy S25 and Galaxy S25+ — creating a unified and polished aesthetic that pushes the Galaxy S series identity to new heights.

▲ The Galaxy S25 Ultra’s camera rings are now black.

The Galaxy S25 Ultra’s camera design has been upgraded as well, featuring black rings that seamlessly blend in with the lenses. The subtly raised floating structure creates a more polished look, while the thicker camera rings improve durability.

▲ A comparison of the Galaxy S24 Ultra and Galaxy S25 Ultra camera design

Enhanced Usability on a Larger, Slimmer Display

The Galaxy S25 Ultra offers an elevated viewing experience through a larger display. Boasting a 6.9-inch¹ Quad HD+ screen that is 0.1 inches larger than its predecessor, the device features a Dynamic AMOLED 2X display and 120Hz adaptive refresh rate to ensure fluid transitions and immersive clarity.

▲ The Galaxy S25 Ultra has an expanded screen.

The main display of the Galaxy S25 Ultra is equipped with Corning^® Gorilla^® Armor 2, a glass ceramic cover material for mobile devices. Engineered for durability, the screen is more resistant to damage than before. Additionally, the device is the first in the industry to incorporate an anti-reflective feature in the glass ceramic material — ensuring clear and vivid visuals both indoors and outdoors.

▲ The Galaxy S25 Ultra delivers an immersive viewing experience.

▲ The Galaxy S25 Ultra features slimmer bezels compared to previous models.

The thinner bezels are another impressive aspect of the Galaxy S25 Ultra. Compared to its predecessor, the bezels have been reduced by 0.2 mm — now measuring at just 1.32 mm. This significant reduction offers a more refined look while maximizing screen immersion.

▲ The Galaxy S25 Ultra is now lighter and more portable.

The Galaxy S25 Ultra offers a more stable and secure grip, thanks to its lightweight design. Even with enhanced performance, the device maintains a sleek profile of 8.2 mm and 218 g — 0.4 mm thinner and 14 g lighter than its predecessor.

▲ The Galaxy S25 Ultra is easier to grip.

The Galaxy S25 Ultra sets a new benchmark for AI smartphones, combining sophisticated aesthetics with powerful performance. Samsung looks forward to the unparalleled mobile experiences the Galaxy S25 Ultra will deliver with its refined design and enhanced usability.

¹ Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

▲ New York 500 Broadway, Galaxy Experience Space

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

▲ Dubai The Bay Festival City Mall, Galaxy Experience Space

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7² platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief³ provides tailored suggestions to guide through the day and Now Bar⁴ offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing Assist,⁵ the expanded capabilities of Galaxy AI⁶ continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini⁷ can effortlessly find a user’s favorite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search⁸ now gives users more helpful information with AI Overviews and one-tap actions.

▲ Vietnam Ho Chi Minh City, Galaxy AI Sai Gon Terminal

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customizations for Galaxy, including ProScaler⁹ and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

▲ Indonesia Jakarta Kota Kasablanka, Galaxy Experience Space

The Galaxy S25 series is the industry’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 7, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint. More unique color options are also available exclusively at Samsung.com,¹⁰ including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.

For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

▲ Mexico City Santa Fe Mall, Galaxy Experience Space

▲ Brazil Sao Paulo, Galaxy S25 launch event

▲ Germany Berlin, Galaxy Experience Space

¹ Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese.
² The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.
³ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
⁴ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁵ Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁶ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region / country, OS / One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
⁷ Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.
⁸ Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, or device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
⁹ ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
¹⁰ Availability of colors may vary by market and network provider.

On January 25, Samsung Electronics hosted the third #PlayGalaxy Cup in San Francisco. Collaborating with “Call of Duty®: Mobile” from game developer and publisher Activision, the #PlayGalaxy Cup showcased the Galaxy series’ innovative gaming performance in a tournament broadcasted live to gaming fans around the world via YouTube and Twitch.

Participating players used the Galaxy S25 Ultra and fully demonstrated the mobile device’s unmatched gaming capabilities. Powered by Qualcomm’s Snapdragon 8 Elite for Galaxy, the Galaxy S25 Ultra supports seamless gameplay even for high-performance games such as “Call of Duty®: Mobile.” Vulkan optimization sets a new standard for mobile gaming with a true-to-life graphic experience, and the enlarged Vapor Chamber optimizes the Galaxy S25 Ultra’s cooling system for more stable gameplay.

Named #PlayGalaxy Cup: The Greatest Rivalry With “Call of Duty®: Mobile,” the tournament was centered around an exciting battle between two of North America’s premiere “Call of Duty®: Mobile” eSports teams. World-renowned professional players participated — including Aerith and Vague from Tribe Gaming and AyeoRaph and Cartels from Luminosity Gaming. The presence of popular game streamers Bobby Plays and TeeP further intensified the rivalry between Team Tribe and Team Luminosity.

Livestreamed globally on famous “Call of Duty®: Mobile” content creator iFerg’s YouTube channel, the tournament captivated mobile gaming fans around the world and attracted an impressive three million views. Popular streamers jasontheween, stableronaldo and Arky hosted a #PlayGalaxy Cup watch party and engaged with fans through livestreams at the venue. Meanwhile, “Call of Duty®: Mobile” streamer NoahSunday and other content creators held their own #PlayGalaxy Cup watch parties remotely.

On the day of the event, the venue was packed with more than 250 enthusiastic fans cheering for their favorite teams. A large screen at the center of the arena vividly displayed the Galaxy S25 Ultra’s immersive graphics, quick response time and smooth, seamless gameplay — revealing new possibilities in mobile gaming.

“I am thrilled to see my favorite Tribe players and watch their gameplay in person,” said one Tribe Gaming fan who visited on-site. “I am on the edge of my seat throughout every round, wondering which team will win.”

The Galaxy S25 Ultra hands-on zone was prepared on-site, allowing audience members to experience the Galaxy S25 Ultra’s gaming performance themselves.

“Thanks to the Galaxy S25 Ultra’s excellent gaming performance, each team member could perform at their best and lead us to victory,” said Aerith from Tribe Gaming, captain of the winning team.

“The Galaxy S25 Ultra’s outstanding gaming performance provided a console-level gaming experience on mobile,” said TeeP, professional “Call of Duty®: Mobile” player and content creator.

During the tournament rehearsals, the Galaxy Buds3 Pro and JBL Quantum ONE headphones delivered exceptional audio quality that captivated players. Participants praised the wireless earbuds and headphones for their delay-free, realistic sound effects and professional-grade gaming performance.

“Thanks to the sound and noise-cancelling capabilities of the JBL Quantum One headphones, we were able to focus on the game and enjoy a more lifelike gameplay experience,” said Cartels from Luminosity Gaming.

“The #PlayGalaxy Cup was an excellent opportunity to demonstrate the Galaxy S25 Ultra’s powerful gaming capabilities to the world,” said Kiwook Moon, Head of Influencer Marketing Group, Mobile eXperience Business at Samsung Electronics. “We will continue to provide more innovative and immersive mobile gaming experiences through Galaxy devices.”

For further details, please visit Samsung Newsroom.

Activision, Call of Duty and the stylized letter M are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the property of their respective owners.

For this exclusive event, Samsung designed various programs to ensure that participating Members could share their firsthand experiences of the new Galaxy products with the wider community. These Members were among the first to explore the upgraded Galaxy AI features and collaborated on exclusive missions with #TeamGalaxy, Samsung’s dedicated Galaxy influencers. Their real-time updates allowed Members in different regions to experience the excitement of the event as it happened.

Samsung Newsroom highlighted vibrant moments from Samsung Members Connect.

Members Orientation: A Hub Connecting Samsung Members Around the World

At the “Members Orientation,” Members from different countries gathered to share their unique experiences and journeys within the community. Exchanging insights on how they effectively utilize Galaxy devices and engage with others in their respective regions, Members from diverse cultural and social backgrounds connected through meaningful discussions and fostered deeper connections within the network.

▲ Members present their contributions during the networking session.

Galaxy AI Evolves With Greater Innovation

At Galaxy Unpacked 2025, Members had the exclusive opportunity to get a sneak peek at the newly unveiled Galaxy S25 series — powered by an enhanced Galaxy AI.

“It is truly an honor to participate in a global event hosted by Samsung. I was particularly impressed by how effortlessly I could summarize YouTube videos with just a single tap,” said Hyun-seo Chae, a Members from South Korea. “The ongoing evolution of Galaxy AI always exceeds expectations, and its groundbreaking advancements demonstrate limitless opportunities and possibilities.”

▲ Members experience the Galaxy S25 series at the Experience Zone.

Following Galaxy Unpacked 2025, Sung Chang, Executive Vice President of Marketing Team, and Minseok Kang, Head of Smartphone Product Planning Team, from Mobile eXperience (MX) Business at Samsung Electronics held a Q&A session to discuss key features of the Galaxy S25 series.

▲ (From left) Sung Chang and Minseok Kang from Samsung Electronics

Members Workshop: Samsung Members Stars and #TeamGalaxy Unite Through Galaxy

For the first time, Samsung Members Connect featured a unique collaboration between Members and #TeamGalaxy. These workshops provided Members with an opportunity to develop key influencer skills, helping them more effectively share their experiences using Galaxy devices with the global community.

During the workshop, Members and #TeamGalaxy fostered mutual growth by exchanging their strengths — deep Galaxy knowledge and content creation expertise, respectively. They actively discussed content themes and explored new features of the Galaxy S25 series to incorporate into their projects for the following day. Through these collaborative missions, Members in different countries had the opportunity to indirectly experience the Galaxy S25 series for two days.

“Engaging with #TeamGalaxy has allowed me to take my content to the next level and expand the reach of Galaxy-related content,” said Sebastián Sebas, a Members from Colombia.

▲ Members and #TeamGalaxy influencers collaborate on a filming mission.

An Epic Tour of San Francisco With Next-Level Galaxy AI

On the final day of the event, Members embarked on a tour of San Francisco with the Galaxy S25 series. Participants visited iconic landmarks in San Francisco and completed individual and group missions that showcased the advanced features of Galaxy AI. Using the upgraded AI capabilities of the Galaxy S25 series, Members captured dynamic moments, experimented with various camera modes, and creatively applied Galaxy AI to produce high-quality content for the larger community.

After an exciting day of exploration, the event concluded with a gala dinner and a Mission Awards ceremony — marking the successful completion of the four-day journey.

▲ The results of the collaborative Member missions

Samsung Members Connect provided a unique opportunity to be among the first to experience the Galaxy S25 series, a product line showcasing a new AI paradigm that will seamlessly integrate into users’ daily lives. Through various programs, the diverse Members exchanged their experiences and shared the excitement of Galaxy Unpacked 2025 to the wider community. Samsung looks forward to seeing how Galaxy AI will continue to drive endless innovation, enhance the daily lives of users and shape the future ahead.

Samsung Electronics has been working on a new form of cutting-edge mobile security, starting from the Galaxy S25 series. Known as post-quantum cryptography (PQC), the technology uses advanced algorithms to future-proof against the potential risks that quantum computing poses to traditional encryption methods.

Samsung Newsroom explored the future of digital security to understand why Samsung is already taking these protective measures.

Eyes on the Horizon

Quantum computing represents one of the most transformative fields in modern technology, offering unparalleled problem-solving capabilities. By harnessing the power of quantum computers, complex challenges can be solved exponentially faster than with traditional computing — unlocking breakthroughs in numerous industries from medicine to logistics. For instance, quantum algorithms could streamline supply chains or improve punctuality in transportation systems.

However, this immense computational power comes with risks. Because quantum algorithms have the potential to break certain encryption methods used to safeguard today’s data, addressing this vulnerability is critical to ensuring data protection in the future.

While quantum computing is not expected to reach full-scale implementation immediately, early action is essential to protection against “harvest now, decrypt later” threats — where attackers collect data now to decrypt it with future quantum capabilities.

Redefining Standards of Defense

Samsung has been working on PQC to ensure encrypted data remains secure in a quantum-powered world.

The company is closely following standards recommended by the National Institute of Standards and Technology (NIST)¹ to defend against quantum computer attacks. For example, the ML-KEM (Module-Lattice-Based Key-Encapsulation Mechanism) algorithm employs lattice-based mathematics — complex multidimensional structures that make encryption keys exceptionally difficult to solve, even for quantum computers. Ideal for secure communication between connected devices, the algorithm provides robust security while optimizing performance and minimizing data exchange.

NIST’s PQC standards secure a wide range of electronic information from confidential emails to e-commerce transactions. For Samsung, they are a way to future-proof cloud data against quantum threats.

Samsung’s Strategic Approach

Committed to protecting user data as technologies such as quantum computing evolve, Samsung is introducing Post-Quantum Enhanced Data Protection (EDP) to Samsung Knox Matrix — the company’s industry-leading protection for connected device ecosystems.

Samsung’s EDP feature currently provides end-to-end encryption for user data when backing up, restoring or syncing personal information through Samsung Cloud.

With the integration of PQC technology to Knox Matrix, another layer of protection has been added — setting a new standard for cloud security on mobile devices. Knox Matrix’s cross-device compatibility will ensure seamless quantum-safe protection for Samsung Cloud backups and synced data across smartphones, TVs and digital appliances.

This feature is available on the new Galaxy S25 series as the first device operating on One UI 7, giving Galaxy users enhanced protection against quantum computing threats.

Samsung Leading a Secure Future

In an ever-evolving digital landscape, preparing for potential threats is not an option but a necessity. As quantum computing looms on the horizon, the need to future-proof data protection has become increasingly clear.

The Galaxy S25 series is the first in the industry to support PQC-based cloud data protection, raising the bar for data protection in the upcoming quantum computing era. Moving forward, Samsung will continue to pioneer the mobile security industry and create a future where users can enjoy a connected world with peace of mind.

¹ NIST has finalized its principal set of encryption algorithms designed to withstand cyberattacks from quantum computers. Built for the future, these new standards are specified in the first completed standards from NIST’s Post-Quantum Cryptography (PQC) standardization project.

Bibliography
Announcing Issuance of Federal Information Processing Standards (FIPS) FIPS 203, Module-Lattice-Based Key-Encapsulation Mechanism Standard, FIPS 204, Module-Lattice-Based Digital Signature Standard, and FIPS 205, Stateless Hash-Based Digital Signature Standard. (2024, August 14). Federal Register.
Retrieved from: https://www.federalregister.gov/documents/2024/08/14/2024-17956/announcing-issuance-of-federal-information-processing-standards-fips-fips-203-module-lattice-based
National Institute of Standards and Technology. (2025, January 2). NIST.
Retrieved from: https://www.nist.gov/
NIST Releases First 3 Finalized Post-Quantum Encryption Standards. (2024). NIST.
Retrieved from: https://www.nist.gov/news-events/news/2024/08/nist-releases-first-3-finalized-post-quantum-encryption-standards

On January 22, the day of Galaxy Unpacked 2025, K set out across San Jose with the Galaxy S25 Ultra in her hand. She began her journey with the Now Brief feature, which provided her with real-time weather and schedule updates as she headed to the SAP Center, where Unpacked was held. After finishing her work there, K quickly located a nearby restaurant using voice commands and placed an order in the local language with ease.

Throughout the day, K captured the vibrant sights of San Jose with her mobile AI companion. Using the device’s Galaxy AI-powered editing tools and Audio Eraser feature, she polished her photos and videos, removing unwanted objects and noise in the backgrounds to create professional-grade content.

Catch all the highlights of K’s AI adventure with the Galaxy S25 Ultra in the vlog below.

Samsung Electronics unveiled the Galaxy S25 series at Galaxy Unpacked 2025, marking the beginning of the next era of mobile AI.

To explore the latest flagship smartphones and the transformative potential of AI agents, Samsung Newsroom joined the third Galaxy Tech Forum session, titled “True AI Companion: Impact on Life and What’s Next.”

▲ (From left) Moderator Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer

More Natural, Intuitive and User-Friendly Mobile AI

The session kicked off with welcome remarks from Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics.

“Yesterday was a very exciting day for us as we launched the Galaxy S25. It’s another big step forward in the AI era,” Kim said. “We’re very excited to be here with our partners today, especially (excited) to talk about everything we did together to launch the Galaxy S25 series.”

▲ Jay Kim from Samsung Electronics

Moderator Bob O’Donnell, President and Founder of TECHnalysis Research, posed questions to the panelists about the benefits the Galaxy S25 series will bring to users, as well as the barriers blocking certain consumers from using mobile AI.

“AI should make users’ lives better. We study consumer habits, constantly trying to gain a better understanding of our customers,” Kim said. “Ultimately, what we’re trying to do is minimize how much effort it takes to input while maximizing the output. To do that, we look at what consumers do on their phones, define the potential use cases alongside our partners, and put it all together in our devices for the best possible consumer experience.”

▲The Galaxy AI panel at Galaxy Tech Forum

“Multimodality can help people become more efficient while AI agents can help people become more productive,” Kim continued. He also highlighted Samsung’s commitment to openly collaborating with its partners to drive progress forward and expressed his excitement for the possibilities AI innovations will bring as part of a new chapter in mobile technology.

Expanding the Galaxy AI Ecosystem Through Open Collaboration

During the session, Samsung offered an inside look at the work done in partnership with Google and Qualcomm to perfect the Galaxy S25 series’ AI innovations.

“Even though the benefit value of mobile AI is really high, it’s of no use if you can’t access it. We had to look at what was already part of the consumer experience and contemplate how we could enhance those experiences in a way that would bring real benefits, but still be easy enough to access,” Kim explained. He noted that close collaboration was essential, particularly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities.

▲ Sameer Samat from Google

“AI is still transitioning from something that is interesting to something that really feels mainstream, and what matters to people the most is the use cases that are truly helpful,” said Sameer Samat, President of Android Ecosystem at Google. “For example, I can ask Gemini to add all the Golden State Warriors home games to my personal calendar, or take a picture of dirty laundry and the panel of the washing machine and have Gemini tell me which setting I should use. That is pretty powerful. And there’s no better place to experience something like that than on your smartphone, and I’m super happy that we’re doing this together with the S25 series.”

▲ Christopher Patrick from Qualcomm Technologies

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, were also highlighted, showcasing technology that simultaneously processes multiple forms of information, including voice, images and text.

“The Galaxy S25 series is going to be a completely new experience. You’ll be able to engage with your personalized AI assistant like never before; it doesn’t just feel like interacting with a real person, it perceives your environment and can interact with content shown on your camera,” said Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm Technologies. “Our collaboration with Samsung to customize the chipset to make these new capabilities feel seamless is something I’m really proud of.”

Breaking Barriers: Mobile AI’s Role in Enhancing Quality of Life

During the session, Samsung also presented the findings of a global study conducted in partnership with London-based research firm, Symmetry, that examined the link between mobile AI use and quality of life. The speakers delved into the study’s key implications and offered valuable insights.

▲ Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“The rate of AI innovation is astounding, but what struck me about the research we did with Samsung was that the rate of mobile AI adoption is also rising at a rapid rate,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry. “Frequent consumer use of mobile AI globally has nearly doubled in just six months, jumping from 16% in July to 27% in January.” Dr. Brauer also outlined key findings concerning certain barriers to entry the research found around mobile AI.

“We found a really interesting theme among those less willing to adopt the technology: doubt,” Dr. Brauer said. “Doubt in AI’s ability to bring meaningful benefits to everyday life (56%), doubt and a lack of high confidence to use AI to its full potential (85%) and doubt around privacy and whether AI can be trusted (90%). There’s immense potential with this technology, but what’s also clear are the very real barriers that must be addressed responsibly for wider adoption to take place.”

▲The Galaxy AI panel at Galaxy Tech Forum

The Galaxy AI session concluded with the panelists agreeing that mobile AI innovation is set to revolutionize every aspect of modern life. As representatives of the fast-moving industry, they also vowed to develop related technologies in a responsible manner beneficial to all of humanity.

Samsung Electronics is leveraging AI technology to enhance its comprehensive health solutions, delivering more meaningful and personalized health experiences.

To understand how Samsung’s AI ecosystem is poised to transform the future of wellness, Samsung Newsroom observed the second Tech Forum session, titled “The Role of Technology for a Healthier Life.”

▲ (From left) Moderator Dr. Vanessa Hill, Dr. Hon Pak, Dr. Patrick O’Connor, Emily English and Dr. Kyu Rhee

Healthy Living Starts With a Holistic Approach

Moderator Dr. Vanessa Hill, an award-winning science communicator and sleep scientist, started the discussion by providing insights into the practical utility of today’s health technology.

While advancements such as wearable devices, health apps and telehealth platforms have made health management more accessible, the sheer volume of information can lead to confusion — making it easy to overlook critical insights amid an overwhelming sea of data.

▲ Dr. Patrick O’Connor from the University of Georgia

“The issue is not the amount of data but the fragmentation,” said Dr. Patrick O’Connor, a professor in the Department of Kinesiology at Mary Frances Early College of Education, University of Georgia. “The key is to bring the scattered data together to create a comprehensive understanding, as health requires a holistic approach due to the interconnectedness of so many factors.”

“As a sleep scientist I know the importance of gathering health data around the clock. Identifying abnormalities in metrics like heart rate, temperature or even snoring during sleep is key to not only unlocking better sleep, but better overall health,” said Dr. Hill, who emphasized that sleep is the foundation of holistic health.

Personalized Care Through Various Health Metrics and Continuous Tracking

The discussion also explored the importance of adding new health metrics to track, and monitoring those metrics in a continuous manner.

▲ Dr. Kyu Rhee from the NACHC

“Continuous health monitoring of physical activity, sleep, nutrition and stress should become new, additional vital signs for users and health professionals,” said Dr. Kyu Rhee, President and CEO of the National Association of Community Health Centers (NACHC). “Combining this essential health data with clinical data powered by AI insights has the potential to transform the health system by improving health outcomes, reducing healthcare costs, and empowering patients, their caregivers and healthcare teams.”

▲ Dr. Hon Pak from Samsung Electronics

One health metric receiving a substantial amount of attention from both Samsung and the digital health industry in general is blood glucose.

“Blood glucose is an area Samsung has been deeply invested in, and we’ve made significant progress in developing CGM-integrated nutrition coaching as well as enhancing non-invasive technologies for tracking blood glucose levels,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience Business at Samsung Electronics, sharing the company’s roadmap for blood glucose management and end-to-end (E2E) healthcare experiences. “These advancements are all part of our work to deliver more proactive and preventive disease detection solutions to everyone, helping lower healthcare burdens on people, their families and society at large.”

▲ Emily English, a BSc nutritionist

“There isn’t a one-size-fits-all approach to health and nutrition, it’s a journey that requires a holistic understanding of yourself,” said Emily English, a BSc nutritionist. “Wellness technology is helping provide a full 360-view of your life. New solutions that offer easy access to health metrics like blood glucose will offer a more holistic understanding of our bodies and revolutionize the way we manage our everyday health.”

Ushering in the Era of Personalized Health Insights

The discussion touched on how AI can translate tracked health data into actionable and meaningful insights.

▲ The health AI panel at Galaxy Tech Forum

In an effort to consolidate disparate data onto a single platform, Samsung has collaborated with Dr. O’Connor’s research team to develop Energy Score — a feature that enhances the digital healthcare experience. “New AI-enabled features like Energy Score have become a jumping off point for broader health innovations,” explained Dr. Pak. Calculated based on health indicators such as activity levels, sleep, heart rate during sleep and heart rate variability during sleep, Energy Score exemplifies how wearable devices and AI can support a holistic and personalized approach to health and wellness management.

▲ Dr. Patrick O’Connor describes Energy Score.

“Monitoring overall readiness might benefit from minimally invasive brain sensing technology,” said Dr. O’Connor. “Today, we are able to leverage non-invasive technology, the available science and AI to generate an Energy Score, helping translate complex data into an intuitive and understandable index.”

Dr. Pak also teased Samsung’s upcoming plans to expand the AI capabilities of Energy Score to include nutrition, mental health and even mobile usage patterns — offering users deeper and more comprehensive insights into their overall well-being.

The Health AI session underscored the importance of a holistic approach to health management, highlighting the potential of personalized health experiences powered by continuous health monitoring. As AI becomes an indispensable partner in modern wellness, Samsung’s innovative technology is set to drive a new era of tailored and comprehensive health solutions.

[Galaxy Unpacked 2025] Highlights From Galaxy Unpacked: A New Era of AI Integration

▲ Galaxy enthusiasts crowd the Galaxy Unpacked 2025 Experience Zone as they try the Galaxy S25 series out for themselves.

At the end of the hour-long visual spectacle at the SAP Center, Samsung opened the floor to welcome guests into the Experience Zone hidden behind the main stage. Excitement buzzed throughout the space as attendees explored the innovative technologies packed into Samsung’s latest flagship smartphones. They shared their first impressions, praising the upgraded devices and advanced AI features.

▲ Andrea and Geraldine Tshibuabua, an influencer duo of twin sisters from Belgium known as the Angetwins

“I’m really impressed with the Now Brief feature. If I’m scheduled to go somewhere in the morning, all I need to do is take a quick look at my phone to be informed on what I have planned for the day,” said Andrea and Geraldine Tshibuabua (@angetwins), an influencer duo of twin sisters from Belgium. “We also love the Galaxy S25’s AI-powered photo editing features, especially the Best Face feature that allows us to pick our best shots in case we blink in some of them. It’s also amazing that we can remove unwanted objects in the backgrounds of photos as well.”

▲ Pawel Warzecha, a Polish content creator and magazine reporter known as Mobzilla

“Audio Eraser is a really great feature that is useful not just for content creators like me, but ordinary people who want to film their kids playing in the playground or themselves singing a silly song,” said Pawel Warzecha (@MobzillaTV), a tech content creator from Poland. “It was fascinating to catch a glimpse of the Galaxy S25 Edge as well,” added the influencer, who also reports for Lounge Magazyn, a Polish lifestyle magazine.

▲ Samsung Members Star Mica Moreno from Argentina

The praise was echoed by a delighted young Samsung Members Star who just graduated from university, majoring in actuarial science. “It’s always an honor to be part of these great events organized by Samsung. As a Samsung Member, it’s such a pleasure for me to be creating content for Samsung and many young Argentinians,” said Mica Moreno from Argentina.

Explore more behind-the-scenes moments in the official highlights video of Galaxy Unpacked 2025 below.

On January 22, Samsung Electronics announced the release of the Galaxy S25 series, featuring significant hardware upgrades and ushering in a new era of AI-driven innovation. These advancements empower users to unlock new realms of creativity, forge deeper connections and streamline everyday tasks like never before.

The Galaxy S25 series transcends the concept of a smartphone to become a platform for AI integration, with Galaxy AI set to redefine everyday experiences through personalized, meaningful and human-like interactions.

▲ TM Roh, President and Head of the MX Business at Samsung Electronics, delivers his keynote address at Galaxy Unpacked 2025.

“The Galaxy S25 series has set a new standard of mobile AI innovation though an AI OS we built from the ground up,” said TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics, during his keynote address. “Thanks to One UI 7 and its integrated AI agents, users can effortlessly enjoy a more personalized, intuitive and natural mobile experience than ever before.”

Samsung Newsroom explored how the Galaxy S25 series is setting new standards with intuitive solutions that reshape the way people interact with technology.

New Ways To Get Things Done: AI That Learns, Adapts and Delivers

At the heart of the Galaxy S25 series is the evolution of its AI capabilities, powered by the next-generation One UI 7 operating system. This upgrade introduces advanced features designed to make tasks easy and intuitive. For example, the newly introduced Now Brief learns user routines and delivers customized information like exercise updates, translations, music and more, directly to the lock screen, eliminating the need to toggle between multiple apps.

▲ Drew Blackard, VP of Product Management at Samsung Electronics America, introduces the audience to the Galaxy S25 series’ many advanced Galaxy AI features.

Another game-changing feature is AI Select, introduced for the first time on the Galaxy S25 series. Accessible through the Edge Panel, AI Select functions as a personal AI assistant, capable of summarizing lengthy articles in seconds or aiding in creative tasks like generating colorful images with Drawing Assist.

With One UI 7, the Galaxy S25 series’ built-in multimodal AI recognizes natural language, images and text, enabling users to interact naturally and achieve more with minimal effort. This means its intelligent features can be triggered by simple voice commands. For instance, saying “My eyes are tired” prompts the Galaxy S25 series to activate the blue light filter, while “Find a photo of Max from last winter in a red coat, eating cake” searches the Gallery app to locate the desired image.

▲ Gallery Search (top) and the music recognition capability added to Circle to Search (bottom)

Circle to Search has also been enhanced to identify music playing on-screen without needing to open a separate app.

While watching YouTube videos, users can also issue voice commands like “List the place mentioned in this video and save it as a Note,” and Galaxy AI, powered by Google’s Gemini, seamlessly saves the location directly to Samsung Notes.

▲ Sissi Hsiao, VP at Google and GM for Gemini Experiences, discusses the collaboration between Samsung Electronics and Google.

The Galaxy S25 series features a Personal Data Engine, developed in partnership with Oxford Semantic Technologies, which contextually understands user preferences and routines while safeguarding data. What’s more, the Galaxy S25 series adopts C2PA (Coalition for Content Provenance and Authenticity) standards, reinforcing transparency and trust and ensuring privacy remains a top priority in this AI-driven digital era.

▲ Jay Kim, EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics, explains the evolution of One UI into an integrated AI platform.

Samsung continues to advance Galaxy AI through strategic partnerships with third-party app developers and AI solution providers, cementing its position at the forefront of secure AI innovation.

New Ways To Play: Power, Performance and Visual Excellence

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy processor (AP), delivering a significant leap in speed and efficiency. With 40% improved NPU performance, 37% enhanced GPU performance and 30% upgraded GPU performance compared to its predecessor, this processor drives the series’ advanced AI capabilities.

▲ Kareen Stephens, Senior Marketing Manager at Samsung Electronics America, explains how powerful the performance of Galaxy S25 series’ mobile AP is

Designed with gamers in mind, the Galaxy S25 series opens up new possibilities for mobile gaming. ProScaler, a display feature that utilizes AI-powered algorithmic processing, reduces noise and enhances the clarity of on-screen visuals, enabling smoother, more immersive gameplay. Along with Vulkan and game engine optimizations, the series offers a 40% boost in Ray Tracing performance, raising the bar for mobile gaming visuals.

Heat dissipation is another standout capability, with a vapor chamber roughly 40% larger than before.¹ This advancement ensures more efficient heat management, even during intense gaming sessions.

Additionally, the Galaxy S25 series offers longer battery life and faster charging. Wireless charging speeds have increased to 25W (up from 15W), and the charging time for the 5000mAh battery has been halved — from two hours to just one.

The Galaxy S25 Ultra boasts premium durability with a new glass-ceramic cover and a more robust display equipped with Corning® Gorilla® Armor 2.

▲ Spectators listen attentively to the speakers’ presentations during Galaxy Unpacked 2025

New Ways To Create: Unlocking New Camera Possibilities With AI

The Galaxy S25 series revolutionizes mobile photography with an upgraded ProVisual Engine that delivers unprecedented AI camera capabilities. AI learning has evolved to capture intricate details, from hair texture to the sparkle in one’s eyes, adding life-like vibrancy to every shot.

▲ Rachel Roberts, Senior Manager of Smartphone Product Management at Samsung Electronics America, discusses the ProVisual Engine and the Galaxy S25 series’ elite camera performance

With improved AP performance, the series takes Nightography to new heights, creating clearer night photos. The Galaxy S25 Ultra also features the series’ first 50MP ultra-wide-angle camera, offering an expansive field of view for capturing stunning landscapes and group shots.

Video creation is equally innovative with enhanced AI-powered video editing tools. The Audio Eraser feature, for example, eliminates distracting sounds from videos so users can capture special moments to perfection.

New Ways To Stay Healthy: AI for Smarter Health Management

Samsung Health leverages AI to track and analyze key health metrics, including sleep, heart health, diet and exercise, providing a comprehensive approach to well-being. Using these health measurements, it offers tailored insights to guide users to the best versions of themselves.

▲ Praveen Raja, VP and Head of Digital Health at Samsung Research America, highlights how Samsung Health has evolved into a personalized health management platform

Moving forward, Samsung Health envisions providing users with end-to-end health solutions, enabling them to manage their health from the comfort of their home.

Beyond physical health, Samsung Health also plans to support mental well-being with tools for stress and mental health management, and ultimately evolve into a holistic solution for both the body and mind.

New Ways To Manage Homes: The Future of Smart Ecosystems

Galaxy AI and SmartThings enhance home management through a connected smart ecosystem, driven by AI-powered automation and personalization. SmartThings and Bixby align home environments with daily routines, leveraging voice commands and wearable data to optimize convenience and deliver a personalized smart home experience.

▲ A demonstration of how Galaxy AI and SmartThings have come together to provide a seamlessly connected home management solution

Advanced AI features from Galaxy AI and SmartThings extend home management to include the well-being of family members and pets. For example, these tools allow users to monitor their pets remotely while away and even keep them company by turning the TV on for them. Preparations for pet healthcare services, such as connecting users to pre-veterinarian consultation services, are underway as well.

As one of the initial members of the Connectivity Standards Alliance, Samsung has partnered with the Alliance to support, develop and promote Matter, the connectivity standard for smart home and IoT devices, designed to ensure interoperability, accessibility and security across the smart home ecosystem.

New Efforts for Sustainability: Embracing a More Circular Approach to the Latest Galaxy Smartphones

Samsung continues to prioritize sustainability with initiatives aimed at reducing environmental impact. The company aims to incorporate at least one recycled material in every module of every mobile product by 2030.²

In addition, Galaxy S25 will be the first Galaxy smartphone to include recycled cobalt sourced from the batteries of previously used Galaxy devices through the Circular Battery Supply Chain with each Galaxy S25 battery featuring a minimum of 50% recycled cobalt.³ These efforts reflect Samsung’s broader goal of exploring how technology can do more for people and the planet, creating a balance between innovation and environmental responsibility.

▲ Cassie Smith, Senior Manager of Corporate Sustainability at Samsung Electronics America, highlights Samsung’s circular economy efforts

Galaxy Unpacked 2025 came to an end with a teaser video offering a sneak peek of the slimmer but nonetheless powerful Galaxy S25 Edge, heightening the crowd’s expectations of what new innovations Samsung holds in store ahead.

Watch the official highlights of this January’s Galaxy Unpacked 2025 showcase in the video below. Stay tuned to Samsung Newsroom for complete coverage of the event and an in-depth look at how the Galaxy S25 series and Galaxy AI are shaping the future of mobile innovation.

¹ Based on Galaxy S25 Ultra model
² During Samsung Galaxy Unpacked January 2024, we announced that we will incorporate at least one recycled material in every module of every mobile product by 2030. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.
³ A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

Check out the photos below for a behind-the-scenes look at how Galaxy Unpacked 2025 captivated visitors with the Galaxy S25 series’ unparalleled AI capabilities and performance.

Packed and Pumped

▲ Excited Galaxy enthusiasts queue up in front of the SAP Center and the venue’s photo wall as they await entry.

Thrilled To Be Part of the Next Big Thing

▲ Spectators in the stands eager to witness the unveiling of the Galaxy S25 series and the next era of mobile AI innovation

Just Moments Away From Setting Foot on Stage

▲ Jay Kim, EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics (top), Rachel Roberts, Senior Manager of Smartphone Product Management at Samsung Electronics America (bottom left), and Cassie Smith, Senior Manager of Corporate Sustainability at Samsung Electronics America (bottom right) backstage moments before presenting

Sneak Peek of What’s To Come: Galaxy S25 Edge and Project Moohan

▲ Also on display at the Experience Zone behind the main stage were the Galaxy S25 Edge and Project Moohan, Samsung’s Android XR headset.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”

Our Most Intuitive and Effortless Mobile Interactions Yet

With One UI 7,² the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search³ make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar — with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with Call Transcript⁴ and summary. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist⁵ unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-Personalized Experiences With Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine⁶ powers personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief,⁷ which proactively offers suggestions accessible via Now Bar⁸ on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU⁹ and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit.¹⁰

Samsung and Qualcomm Technologies worked together to customize the Snapdragon^® 8 Elite for Galaxy. The Galaxy S25 series features advanced, efficient AI image processing with ProScaler¹¹ to achieve a 40% improvement¹² in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon^® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation

The Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.

10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25.¹³ Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser¹⁴ simplifies the removal of unwanted noise in videos. By isolating categories of sounds — including voices, music, wind, nature, crowd and noise — you can control what to tone down or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW.¹⁵ Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio¹⁶ has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning^® Gorilla^® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.¹⁷

Every external component of Galaxy S25+ and S25 now includes at least one recycled material,¹⁸ as their metal frame incorporates recycled armor aluminum for the first time.¹⁹

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery,²⁰ Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Combined with seven generations of OS upgrades and seven years of security updates,²¹ the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. Plus, Samsung is introducing the New Galaxy Club.²² For users who love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.

All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

Galaxy S25 Ultra will be available²³ in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.

For more information about the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

*Specifications may vary by market.
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.
³ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
⁴ Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.
⁵ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁶ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
⁷ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection
⁸ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁹ AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹⁰ Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹¹ ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
¹² Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
¹³ Compared with low-light video capture on Galaxy S24 series.
¹⁴ Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
¹⁵ Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.
¹⁶ Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹⁷ Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.
¹⁸ Every external component of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.
¹⁹ The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.
²⁰ A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.
²¹ Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.
²² Terms and conditions apply. The New Galaxy Club service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for promotion benefit, registration may be required.
²³ Colors may vary by market and network provider.

Samsung Electronics and Corning Incorporated (NYSE: GLW) today announced that the Galaxy S25 Ultra will feature Corning® Gorilla® Armor 2, the industry’s first scratch-resistant, anti-reflective glass ceramic cover material for mobile devices. Samsung’s Galaxy S25 Ultra devices showcase this revolutionary innovation on their front displays, marking an impressive milestone in mobile display technology.

Gorilla Armor 2 is a landmark achievement in glass ceramic technology, combining superior toughness with excellent clarity on a smartphone display.

Samsung’s choice to incorporate Gorilla Armor 2 into its Galaxy S25 Ultra devices underscore the enduring collaboration between Samsung and Corning and the two companies’ shared commitment to innovation and customer satisfaction.

“The Galaxy S25 Ultra represents significant progress toward providing our users with the most resilient mobile experience yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business at Samsung Electronics. “Our partnership with Corning continues to push boundaries in display performance, ensuring that we meet the evolving needs of consumers worldwide.”

Compared to first-generation Corning® Gorilla® Armor, Gorilla Armor 2 offers enhanced durability — devices equipped with Gorilla Armor 2 are even better able to withstand the rough and unpredictable nature of daily life. Specifically, when dropped on rough, challenging surfaces, Gorilla Armor 2 is engineered to better resist damage, such as breakage, more effectively than ever before.

Gorilla Armor 2’s anti-reflective properties dramatically reduce surface reflections in both indoor and outdoor ambient settings. These properties can enhance the display contrast ratio, delivering an exceptional user experience in various lighting conditions.

In Corning lab tests, Gorilla Armor 2 survived drops of up to 2.2 meters on a surface replicating concrete. Alternative glass ceramic materials failed when dropped from one meter. Additionally, Gorilla Armor 2 maintained its exceptional scratch resistance, demonstrating over four times more scratch resistance than competitive lithium-aluminosilicate cover glasses with an anti-reflective coating.¹

“Samsung and Corning have a long history of collaborating to provide consumers with the most advanced and innovative technologies,” said David Velasquez, Vice President and General Manager, Corning® Gorilla® Glass. “With Gorilla Armor 2, we offer consumers an unparalleled user experience with the first durable, optically advanced glass ceramic cover material ever used on a Galaxy mobile device.”

About Corning Incorporated
Corning (www.corning.com) is one of the world’s leading innovators in materials science, with a 170-year track record of life-changing inventions. Corning applies its unparalleled expertise in glass science, ceramic science and optical physics along with its deep manufacturing and engineering capabilities to develop category-defining products that transform industries and enhance people’s lives. Corning succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries. Corning’s capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping its customers capture new opportunities in dynamic industries. Today, Corning’s markets include optical communications, mobile consumer electronics, display, automotive, solar, semiconductors and life sciences.

¹ Performance claims for Corning® Gorilla® Armor 2 are based on Coring’s internal lab testing. Actual performance may vary.

Save Special Moments in Videos as GIFs

▲ AI Select can isolate a specific moment in the middle of video to be downloaded as a GIF.

Sometimes there can be a certain moment in the middle of a video you’re watching that you simply want to save separately or watch on repeat. Downloading the whole video, finding that exact part and editing it, however, can be quite a time-consuming task. Whether you want to capture a warm moment with your family to cherish the memory or analyze your golf swing in detail to practice over and over again, AI Select can get the job done. While watching the video, simply open the quick panel, tap the AI Select icon and save the desired portion as a GIF.

Scan What’s in Your Fridge, Receive Recipe Recommendations and Save Them as a Samsung Note

▲ The Galaxy S25’s AI agents analyze the contents of a refrigerator and recommend recipes.

For those who enjoy cooking, there’s nothing more exciting than trying out a new recipe. When you’re out of ideas for what to cook, the Galaxy S25 series can be just the solution you need. Use the camera to snap a photo of what’s in your fridge, and Galaxy AI will analyze the items, recommend recipes and thoroughly guide you through the cooking process so you can transform ordinary ingredients into extraordinary dishes.

Enter Some Text and Watch Galaxy AI Draw a Masterpiece

▲ Drawing Assist generates an image of a cat watching fireworks using text input.

With visual content increasing in importance by the day, the tough job of synthesizing and producing high-quality images in bulk has never been in higher demand. It’s only natural to imagine a dream world where AI could dramatically streamline the workload by generating all kinds of vivid images by typing text? That world is no longer an imagination with the Galaxy S25 series’ Drawing Assist and its limitless possibilities. With Drawing Assist, anyone can easily create stunning images using simple text input. For example, typing “watching fireworks” after drawing a very rough sketch of a cat with your finger or an S Pen and will generate images of a cat watching fireworks in a variety of styles, including visual aids, 3D and illustrations. These images can then be used for social media content, visual training materials presentations and more.

Find the Best Flight Deals, Share With Friends and Save Onto Samsung Notes in an Instant

▲ Galaxy AI searches for flight tickets online and seamlessly sends the results to friends.

Let’s say you’re planning a trip from San Francisco to New York City with a friend. The process would normally take a lot of time and effort to compare flights online, find the best deals and coordinate schedules. It’s a different story, however, with Galaxy AI. All you need to say is “Find direct flights to New York City and send them to Tony Kim,” and Galaxy AI will search for the best flight deals in real time and send the results to your friend Tony in one smooth, continuous action. It can also save those flight search results onto Samsung Notes so you can refer to them whenever you wish. In other words, Galaxy AI seamlessly moves across apps to carry out commands and make your trip planning much easier.

Translate Menus, Receive Recommendations and Order With Confidence at Restaurants Abroad

▲ Galaxy AI translates a restaurant menu and recommends dishes under 50 euros.

Trying out the local cuisine is one of the most enjoyable parts of traveling, but language barriers can sometimes prove to be quite an issue when ordering at a restaurant. That issue, however, is no longer a concern with Galaxy AI. Suppose you’re at a restaurant in Paris and the menu is all in French. Press the side button on your Galaxy S25 and simply say, “Scan the menu and recommend me something under 50 euros.” The smartphone will instantly translate and recommend menu items under your budget. Go even further by telling Galaxy AI to order that recommended menu in French and soon, you’ll realize that communicating with a waiter in Paris is nothing to fret about.

Dig Up That One Photo You Thought You’d Never Find

▲ Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for.

When returning home from a trip abroad, you’ll often find yourself looking through thousands of photos to relive the excitement and memories. Don’t worry if you can’t find that one picture in the sea of photos saved in your Samsung Gallery because the Galaxy S25 series will come to the rescue. Simply say, “Find that photo of me eating pizza with my friends in Seoul last year,” and Galaxy AI will recognize your voice to then really show you photos only of that one pizza night in Seoul you enjoyed with your friends last year.

Erase Unwanted Objects and Noise in the Background To Perfect Your Photos and Videos

▲ Galaxy AI removes unwanted objects and people in the background of an image in your Samsung Gallery.

Suppose you come across a small problem while organizing your photos from a recent trip to the beach: the photos you took with the sun setting in a brilliant blaze boast a beautiful background and perfect composition, but captured other tourists in the frame besides yourself. This is precisely when the Galaxy S25 series’ Generative Edit comes in handy. Click on Galaxy AI in the Samsung Gallery, select the unwanted objects or people you want to erase, and Galaxy AI will remove them with precision, right down to their shadows.

Video editing features have evolved as well. Audio Eraser can analyze the audio in a video to then isolate and delete unwanted sounds in the background. This automatic removal of unwanted noise can be useful for videos recorded in all kinds of situations, from travel and events to interviews and more, as users no longer need to waste time on complex audio editing.