“We believe technology should open doors to inspiration and connection,” said Sean Yun, President and CEO of Samsung Electronics Benelux. “Our partnership with the Van Gogh Museum is a powerful example of how mobile innovation can bring cultural experiences to life in more intuitive and personal ways for people everywhere.”

Officially launched on June 10, the Van Gogh Museum’s redesigned audio tour uses 1,600 Galaxy S25+ smartphones to deliver an upgraded storytelling experience, replacing the previous audio tour hardware with a more compact, lightweight and user-friendly interface. Visitors also benefit from clearer voice audio and enhanced display quality — which enable rich, detailed visuals.

As part of the long-term vision for this partnership, Samsung and the Van Gogh Museum are working on further upgrades to the audio tour that will integrate Samsung’s renowned Galaxy AI features for a more personalized visitor experience.

To commemorate this multi-year collaboration, Samsung will launch Van Gogh Museum branded cases created exclusively for Galaxy smartphones. The designs are inspired by Vincent van Gogh’s famous paintings including the Sunflowers and his self-portrait. These promotional items will be available for purchase at Samsung Experience Stores and the Samsung Online Store in the Netherlands, as well as at the Van Gogh Museum store and its online store.

“At the Van Gogh Museum, we aim to be at the top of our game and in response to our own times, and to do so in our own innovative way,” said Emilie Gordenker, Director of the Van Gogh Museum. “We are delighted to collaborate with Samsung as a technology partner to make the museum experience even more engaging.”

About the Van Gogh Museum Amsterdam
The Van Gogh Museum in Amsterdam holds the world’s largest collection of works by Vincent van Gogh, including over 200 paintings, nearly 500 drawings, and more than 700 letters. The permanent collection takes visitors on a journey through his life, revealing the ideas and ambitions behind his art. Each year, the museum attracts visitors from around the world and reaches millions more through its website and social media channels — including Facebook, Instagram, YouTube and LinkedIn.

Samsung Newsroom spoke with Jiyoung Lee and Hyoungshin Park, Vice Presidents from the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to learn more about the story and innovation behind the Galaxy S25 Edge’s design.

▲ Jiyoung Lee and Hyoungshin Park

A Refined Design With an Unmistakable Edge

The Galaxy S25 Edge makes a bold statement with its ultra-slim profile.

“This model represents the most essential form of a smartphone by removing all unnecessary elements,” said Lee, who led the product design.

▲ The colors of Galaxy S25 Edge

The device’s thinness is further highlighted by the thoughtful balance of color, material and finish (CMF). Premium titanium, known for both its elegance and durability, is used for the side frame — creating a slim yet sturdy feel while reflecting the design identity of the Galaxy S25 Ultra.

The color palette was carefully refined to emphasize the Galaxy S25 Edge’s distinct form and stay true to the Galaxy S25 series’ luminous shade concept, inspired by the broad spectrum of light. Available shades include Titanium Silver, Titanium Icyblue and Titanium Jetblack.

A one-mass design — visually integrating the frame and back cover — works in tandem with a slimmer bezel to create a seamless, cohesive look that accentuates the Galaxy S25’s sleek profile.

▲ Hyoungshin Park led the CMF design

“In designing the Galaxy S25 Edge, we considered color depth and saturation, material integration, user preferences and manufacturing processes,” said Park, who led the CMF design. “This allowed us to express the symbolism and refined identity of the Galaxy S25 Edge while maintaining consistency with the Galaxy S25 series’ overall CMF direction.”

The Intersection of Sleekness and Usability

What does “Essential Design” mean in the context of smartphones? For the Galaxy design team, it is not just about simplicity — it’s about intent-driven design centered on the user.

“During planning, we asked ourselves what new value a slimmer smartphone could offer — instead of focusing solely on how to make the device thinner,” said Lee. “We wanted the design to go beyond first impressions and deliver lasting satisfaction through balance and comfort the moment it is held.”

▲ Jiyoung Lee led the product design

Guided by an aesthetic philosophy focused on modern and sleek design, slimness became a key element to enhance usability.

“The Galaxy S25 Edge offers a natural one-hand grip that reduces wrist strain during extended use, and the thin bezel allows for a more immersive viewing experience,” she added. “The front is flat while the back has a subtle curve — shaped to feel comfortable in the hand.”

Premium Value Through a Balance of Emotion and Technology

Fitting both high performance and premium craftsmanship into a 5.8 mm frame was a challenge in itself.

“We couldn’t compromise on either the exceptionally sleek design or the powerful 200 MP camera,” said Lee. “To ensure the high-performance camera blended seamlessly into the thinner body, we applied the same CMF from the back glass to the camera bump — making it look like a unified structure. We used the linear camera layout, an integral element of the Galaxy identity, to tie it all together.”

▲ The camera design of the Galaxy S25 Edge

Precision in CMF execution was equally important.

“To apply the same CMF concept from the Galaxy S25 series to a slimmer glass body, we collaborated closely across departments — testing various color combinations and layered finishes right up until launch,” said Park.

The result is a remarkably thin form factor that still delivers the premium look and feel that defines Galaxy.

▲ Designers who participated in Galaxy S25 Edge design. (From left) Seungho Jang, Yoonkyung Cho, Seung Ah Oh, Eunyoung Kim, Jiyoung Lee, Youngil Kim, Jihyun Ko, Hyoungshin Park, Jeonga Kang and Jung-Taek Lee

With its dramatically reduced thickness, the Galaxy S25 Edge sets a new standard for slim smartphones. As the thinnest Galaxy S series model to date, the device embodies Samsung’s commitment to innovation — offering users a differentiated experience while redefining expectations for premium smartphone design.

“Galaxy S25 Edge is more than a slim smartphone. The superior engineering that brought this revolutionary smartphone to life illustrates a commitment to overcoming barriers that helps Galaxy deliver truly unexpected premium experiences for people around the world,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.”

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity With a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size —capturing images with over 40% improved brightness¹ in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimized for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser² and Drawing Assist³ are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customized by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler,⁴ which delivers a 40% improvement⁵ in display image scaling quality, while incorporating Samsung’s customized mobile Digital Natural Image engine (mDNIe).

A Trusted Companion With Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences. Users get personalized, multimodal AI capabilities with peace of mind that their personal data is always safe.

Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar⁶ include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. For example, with Gemini Live’s⁷ new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalized mobile experiences never sacrifice privacy.

Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalized AI experiences and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability

Galaxy S25 Edge will be available in a captivating range of colors, including Titanium Silver, Titanium Jetblack and Titanium Icyblue.

For more information about Galaxy S25 Edge and the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Compared to Galaxy S25.
² Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
³ Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁴ ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
⁵ Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
⁶Now Brief and Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.
⁷ Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

Samsung Electronics today announced that Galaxy S25 has been honored with the 2025 Design for Recycling® Award, the highest recognition for leadership in sustainable product design presented by the Recycled Materials Association (ReMA), a leading industry organization dedicated to promoting recycling and circular innovation.

This award recognizes Samsung’s innovative efforts to scale its use of recycled materials and do more with less of the planet’s natural resources. Galaxy S25 is the first Galaxy device to incorporate recycled cobalt — a critical material used in batteries — sourced through Samsung’s new Circular Battery Supply Chain.¹ This system recovers cobalt from previously used Galaxy devices and batteries discarded during the manufacturing process,² helping to reuse valuable materials and reduce the need for newly-mined cobalt.

“Samsung is committed to embedding sustainability throughout our products’ life cycle from design, to usage and disposal,” said Daniel Araujo, VP and Head of the Sustainability Management Office, Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy S25 represents an important milestone in our journey to enhance circularity in our products and operations, combining cutting-edge innovation with responsibility for the planet. We will continue expanding our efforts to create a more sustainable future for future generations.”

“Samsung has demonstrated true leadership by incorporating design for recycling principles into every phase of Galaxy S25,” said Robin Wiener, President of the Recycled Materials Association (ReMA). “Their use of various recycled materials shows a clear commitment to designing the products we rely on every day with innovation and environmental responsibility.”

Building on its progress in battery recycling, the Galaxy S25 features eight different recycled materials³ across its components, including aluminum, rare earth elements like neodymium and steel. For the first time, recycled material has been integrated into armor aluminum frame,⁴ ensuring that every external component of Galaxy S25 contains at least one recycled material. The Galaxy S25 series packaging box is also made with 100% recycled paper, eliminating single-use plastics.

Samsung also supports consumer repairability with its Self-Repair program,⁵ empowering users to extend product life and reduce e-waste.

These initiatives support Samsung’s broader environmental goals, including working toward transitioning to 100 percent renewable energy across global DX operations by 2027 and incorporating at least one recycled material in every module of every mobile product⁶ by 2030 investing in innovative eco-conscious materials without compromising strength, aesthetics or durability.

The award ceremony will be held on May 14 at the ReMA Convention in San Diego, California.

¹ Uses a minimum of 50% recycled cobalt for batteries — a minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.
² Inclusion may differ by markets.
³ The percentage of each recycled material differs per component. Please visit Samsung Sustainability Website for more information.
⁴ The Metal Frame (Case Front) of S25 contains a minimum of 20% recycled aluminum by weight.
⁵ Samsung’s Self-Repair program is available in select markets. Self-Repair program details including model availability, components, kit cost may differ by region. For more details, please visit Samsung.com Self-Repair website.
⁶ Based on our announcement during Samsung Galaxy Unpacked January 2024. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.

The Galaxy S25 series uses vision AI technology and the understanding of natural language to address these issues and provide a more intuitive mobile experience for users in their daily lives. When searching for a photo in their gallery, users can enter keywords that describe the situation — such as the date or locality, any objects present, any actions taking place and so forth — and Galaxy AI will analyze them to find matching photos. In addition, the flagship series boasts Auto Trim, a new video editing feature that can automatically select key segments from multiple videos and edit them into a separate video.

These features are the result of advanced research in visual technology and close collaboration. Samsung Newsroom met with developers from the Visual Technology Team of Samsung Research and the Visual Solution Team of the Mobile eXperience (MX) Business at Samsung Electronics to learn how the company developed even smarter photo and video experiences for Galaxy users.

▲ (From left) Wonwoo Lee, Inho Choi, Hongpyo Lee and Seonghwan Kim

Labeling Every Element in a Photo With AI-Powered Classification

Smartphones store a massive number of photos, with the average user having several thousand — or even tens of thousands — on their devices. As the number grows, it becomes increasingly difficult to find a specific photo right away. On the Galaxy S25 series, the Gallery app automatically tags and categorizes various elements in photos such as objects, people and localities, allowing users to quickly and accurately find the desired images. This is incredibly convenient for users who want to relive past memories or retrieve important information fast.

Keeping in mind that an effective search depends on classification, the developers tripled the number of tag types compared to that of the previous Galaxy series, fine-tuning photo subject recognition and labeling capabilities in the Galaxy S25 series. In addition, they expanded the scope of clustering, a technique that groups data for people recognition.

“By developing an image analysis engine and using zero-shot technology, we improved the performance so that the Galaxy S25 series can recognize object data it encounters for the first time,” said Hongpyo Lee from the Visual Technology Team at Samsung Research. “For people, we expanded analysis beyond facial features to include clothing, time and location, making it easier to group photos of the same person.”

▲ Gallery Search

Finding Photos With Conversational, Natural Language Through Gallery Search

Samsung also focused on enhancing natural language search performance in the Gallery. The company developed a search model that reflects frequently used phrases and various application cases, allowing users to find the photos they want using natural, conversational sentences instead of word-based searches.

“We leveraged a vision-language model that learns by associating images with text and used generative AI to automatically generate a wide range of sentences that users might enter,” Lee shared. “We also optimized and compressed the search model so it runs quickly on-device.”

“Building on our previous research, we successfully applied natural language processing capabilities to our products, including a context-aware image analysis engine and a large language model (LLM),” said Inho Choi from the Visual Solution Team of Samsung Electronics’ MX Business.

The developers also worked to deliver unbiased and more accurate search results. “We wanted to anticipate various usage scenarios and identify potential issues in advance so that malicious search queries wouldn’t lead to inaccurate results,” Choi explained. “Building a database of negative words, profanity and neologisms, and then conducting user tests to improve search accuracy was both the most challenging and rewarding part of the process.”

▲ Inho Choi from the MX Business and Hongpyo Lee from Samsung Research

Editing Multiple Videos at Once With Auto Trim

Video editing is also becoming an increasingly important part of the gallery experience. While video is a popular form of media consumption, having video editing tools readily available and using them with ease is often not as simple as it seems. To address this, the Galaxy S25 series introduces a feature that makes editing much faster and more convenient through enhanced AI-powered video analytics. The Auto Trim feature extracts key scenes from multiple videos of the user’s choice to create a new short-form video.

It was important for Auto Trim to be able to quickly analyze videos up to 90 minutes long, generate an edited video and adjust the length of that new video. The developers achieved this through close collaboration, seamlessly integrating Samsung Research’s advanced technological expertise with the MX Business’ mobile optimization capabilities.

“Existing video analytics technologies have limitations, such as large model sizes, slow processing speeds and the uniform selection of key video segments,” said Seonghwan Kim from the MX Business’ Visual Solution Team. “We optimized the Galaxy S25 series’ video processing performance by testing and verifying multiple candidate solutions to deliver a fast and easy editing experience based on on-device AI.”

“We’ve introduced a feature that enables users to effortlessly identify key moments in videos, demanding significantly more data processing than photos, and tailor the duration of these edited segments to their preferences” explained Wonwoo Lee from Samsung Research’s Visual Technology Team.

“Getting Galaxy AI to identify highlights in videos with a level of sensitivity comparable to that of humans was a challenge, but by establishing the standards together, Samsung Research and the MX Business were able to significantly improve overall functionality.”

▲ Auto Trim

From Analyzing to Generating: Vision AI and Its Endless Possibilities

Samsung Electronics is researching a wide range of vision AI technologies, ranging from filming and editing technologies for smartphones to multimodal interaction technologies used in augmented reality (AR) and virtual reality (VR). The core of this research is the ability to quickly and accurately analyze subjects such as people and animals, as well as their surroundings, in videos on-device, and to recognize the meaningful moments in those videos. Through vision AI technology, Samsung aims not only to evolve typical smartphone features like shooting and viewing photos and videos, but also pioneer novel ways to consume content.

“We’re actively utilizing AI technology for fast, easy and high-quality editing in the video domain,” said Kim. “Samsung will focus on further developing the technology so that AI can better understand the context of video content, helping users reduce editing time effectively and generate edited videos that reflect the user’s intent — all without requiring professional editing skills.”

“By continuously advancing video analytics technology, we aim to develop even more innovative features that leverage the power to understand video content — such as video search, intelligent video editing effects and beyond,”said Wonwoo Lee. “Samsung will strive to develop cutting-edge vision AI technology that can be applied across a broad range of use cases.”

▲ Seonghwan Kim from the MX Business and Wonwoo Lee from Samsung Research

Gallery Search and Auto Trim are prime examples of how Galaxy AI enhances everyday life. As developers continue to advance the company’s image and video analytics technology, Samsung Electronics will deliver an expanding range of new experiences that make it easier and more intuitive for users to find and capture life’s key moments.

Audio Eraser, introduced in the Galaxy S25 series, was designed to address such situations by reducing unwanted background noise and enhancing desired sounds to help users create more immersive videos.¹ Galaxy AI features like Audio Eraser — developed with a deep understanding of user needs — was made possible thanks to the proactive efforts of Samsung Research and the Mobile eXperience (MX) Business at Samsung Electronics.

Samsung Newsroom sat down with audio technology experts from the AI Solution Team at Samsung Research to learn more about the development of this innovative feature.

▲ (From left) Kyoungbo Min, Hejung Yang, Hosang Sung and Jiwon Kim from the AI Solution Team at Samsung Research

Source Detection: The Future of Next-Generation Audio Technology

Audio Eraser enables users to adjust sounds within a video by removing unwanted noise and enhancing the audio they want to highlight. The feature quickly scans a video to detect and separate sounds by type, and can be used not only on clips recorded by the user but also on videos that have been shared or received.

Just as Object Eraser improved image editing and usability with its debut in the Galaxy S21 series, Audio Eraser was developed to deliver a more advanced and seamless multimedia experience across both audio and video.

▲ Audio Eraser allows users to adjust sounds by type within a video.

Developing Sound Source Detection and Separation Models

Audio Eraser recognizes six types of sound — voices, music, wind, nature sounds, crowd noise and ambient noise. Using sound source detection technology, the feature quickly identifies what sounds are present and where they occur in a video. Then, through sound source separation technology, it isolates and classifies each sound into distinct categories.

To build AI models capable of detecting and isolating these audio types, the research team began by collecting a robust set of training data. They simulated a wide range of real-world video recording scenarios to generate diverse audio datasets — and even went into the field to capture everyday sounds firsthand.

“Wind was particularly challenging to work with,” said Hejung Yang from the AI Solution Team at Samsung Research. “Besides refining our wind simulation technology, we enhanced our dataset by recording actual wind sounds outdoors whenever strong winds occurred — even after work or on weekends.”

In addition, the team devoted extensive time to improving the performance of the sound source separation model by carefully reviewing countless video clips multiple times.

“Each developer compared and analyzed more than 1,000 audio samples every week under a variety of conditions,” said Jiwon Kim. “Through continuous experimentation, we worked to identify the most effective sound source separation model to ensure consistent, high-quality results.”

▲ Samsung researchers work on developing audio technology for Audio Eraser.

Delivering a New User-Centric Listening Experience

As Audio Eraser runs on-device, it offers an enhanced user experience with real-time editing and improved privacy protection. Samsung’s long-standing expertise in developing competitive on-device AI capabilities across various features played a key role in Audio Eraser’s success.

“We focused on developing AI models and algorithms capable of fast, on-device processing,” said Hosang Sung. “A great deal of effort went into creating an optimized AI solution that runs smoothly with low power consumption.”

Supported by a strong AI research infrastructure, Samsung Research continues to strengthen its capabilities in advanced audio technologies.

“We are committed to developing next-generation solutions that elevate the usability of mobile devices,” said Hoonyoung Cho, Vice President and Head of the AI Solution Team at Samsung Research. “Through sound control and audio enhancement technologies, we aim to deliver a truly selective and personalized listening experience.”

Integrated Collaboration With Product Development Teams

Turning advanced research into a consumer-ready solution brought a new set of challenges. For instance, when editing video and audio simultaneously, playback needed to remain smooth and uninterrupted. Additionally, processing videos longer than an hour required specialized technology capable of completing the task within the same timeframe.

To address these challenges, Samsung Research and the MX Business worked together — from proposing user-centric ideas to repeatedly testing software optimization techniques and evaluating audio quality. Together, they explored multiple approaches to determine the most effective solution.

The cross-functional collaboration had already proven successful in the development of the Galaxy Buds3 series (Buds3, Buds3 Pro). As the needs for listening in noisy environments grows — for everything from music and media experiences to listening to clearer phone calls — Active Noise Cancellation (ANC) has become an increasingly essential feature in wireless earbuds. Samsung raised the bar by developing its own Adaptive ANC technology. The Galaxy Buds3 series adapts to the fitting conditions of different users and changes in fit caused by prolonged wear to deliver optimized ANC performance.

Since earbuds are worn directly in the ear, close coordination between hardware and software teams was essential to finalize product specifications and fine-tune the ANC technology.

“We developed multiple algorithms in advance to accommodate different hardware conditions,” said Kyoungbo Min. “Through extensive simulations, we prepared a solution that could be quickly adapted to any chipset or device. The development process involved iterative revisions and improvements, but the close collaboration between advanced research and product teams helped accelerate commercialization.”

Sound source separation is a core area of next-generation audio technology, and Samsung continues to advance its foundational innovations in this field. With Audio Eraser making full use of sound source separation, the company is preparing to expand into a range of new applications. The ongoing evolution of Galaxy AI is expected to deliver even more practical and intuitive features for consumers.

¹ Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live¹ what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

¹ Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

Previously confined to the imagination, this idea is now a reality with Samsung Electronics’ Circular Battery Supply Chain — an initiative that recovers and reuses key materials from the batteries of used Galaxy smartphones. The Galaxy S25 marks the first time this closed-loop battery recycling system has been applied to Samsung’s flagship lineup.

Samsung Newsroom spoke with Youngmin Kim from the Circular Economy Lab in the Global Environment, Health and Safety (EHS) Office and Sangcheul Lee from the Battery Group in the Mobile eXperience (MX) Business at Samsung Electronics to learn more about the development and impact of this project.

▲ (From left) Sangcheul Lee and Youngmin Kim

Used Galaxy Devices Reborn as Valuable Resources

Each year, approximately 200 tons of waste battery material were collected at Samsung’s production facilities in Vietnam. Countries with proper recycling infrastructure can repurpose used batteries for applications like electric vehicle batteries. Vietnam, however, lacked the means to do so. Recognizing the need for a sustainable solution, the company decided to address the issue.

“Samsung’s Vietnam facilities are among those that generate the highest volume of waste batteries, including defective units from the manufacturing process and batteries recovered from a factory that repairs Galaxy phones traded in from the United States,” said Youngmin Kim. “Our goal was to create a system that would allow us to recycle these resources and reintegrate them into our products.”

▲ Youngmin Kim explains the Circular Battery Supply Chain while showcasing cobalt and cathode materials.

To develop an efficient recycling process for Vietnam’s waste batteries, Samsung partnered with multiple companies to build an optimized resource circularity system that connected cobalt extraction plants with battery production lines in neighboring countries.

“For the Galaxy S24 series, we sourced recycled cobalt externally,” he explained. “However, with the Galaxy S25, we implemented a fully closed-loop recycling system that extracts cobalt directly from discarded Galaxy batteries.”

The collected waste batteries are processed into high-purity cobalt, then shipped to the battery production line where it is integrated into Galaxy S25 batteries. This process transforms electronic waste from used Galaxy devices into a valuable resource, supporting Samsung’s vision for a sustainable circular economy.

▲ Samsung’s Circular Battery Supply Chain in action

More specifically, the Circular Battery Supply Chain begins with collecting used Galaxy smartphones, followed by dismantling and discharging their batteries. These batteries are then shredded and processed into a fine powder known as “black mass.” This material is subsequently refined to extract cobalt — which is used to produce cathode materials, a key component of the Galaxy S25 battery.

The Endless Recyclability of Cobalt

Cobalt is essential for maintaining the stability and performance of lithium-ion batteries in smartphones. While lithium carries electrons within the battery, cobalt facilitates lithium’s movement to ensure optimal battery operation.

▲ Cobalt ore samples

“Cobalt does not degrade with battery use, meaning it can theoretically be recycled indefinitely,” said Lee. “Recycled cobalt and newly mined cobalt are virtually identical — so much so that the difference is indistinguishable in the manufacturing process.”

In essence, Galaxy devices containing cobalt can be recycled and repurposed regardless of their manufacturing date.

▲ Samsung’s Circular Battery Supply Chain on display at Mobile World Congress (MWC) 2025 in Barcelona

“The key to extracting high-purity cobalt lies in technology,” said Kim. “Through our Circular Battery Supply Chain, we have successfully recovered and utilized over 90% of the cobalt from the discarded batteries that have been collected.”

Half of the cobalt used in the Galaxy S25 batteries comes from recycled sources — a strong testament to Samsung’s environmental strategy and commitment to reducing its environmental impact while maintaining premium product quality.

The Road to a Reliable and Efficient Circular Supply Chain

Nonetheless, establishing the Circular Battery Supply Chain was no easy feat as the batteries were required to meet stringent global safety and environmental regulations.

▲ Sangcheul Lee explains the certification management process.

“We had to engage with numerous partner companies, navigating complex and rigorous procedures,” recalled Lee. “To prevent fire hazards during transport, the batteries had to be crushed and obtaining the necessary certifications to comply with relevant environmental regulations took considerable time.”

“With constantly evolving regulations and Samsung’s exceptionally high internal standards, we underwent multiple rounds of reviews and certifications,” he added. “Despite the challenges, we persisted as a team and successfully implemented the system in the Galaxy S25.”

Samsung’s Evolving Vision for a Circular Economy

“I felt a great sense of pride when our Circular Battery Supply Chain was showcased at the recent Galaxy Unpacked event,” said Lee, reflecting on the achievement. “I hope to continue developing sustainable batteries by expanding our recycling efforts to include lithium and other materials.”

“With the Galaxy S25, we’ve also reached another significant milestone in resource circularity — wafer trays discarded after semiconductor manufacturing have been repurposed into a plastic used in the side and volume keys,” shared Kim. “We are working on various projects to expand resource circularity across other product lines as well, and we hope our users will continue to join us on our journey.”

Samsung has successfully established a closed-loop battery recycling system through the Circular Battery Supply Chain — turning a vision launched under its 2022 environmental strategy into reality with the Galaxy S25. This milestone has sparked growing anticipation for the next innovations that will emerge from Samsung’s pursuit of a more sustainable future.

Samsung Newsroom explores some of the standout campaigns that marked the arrival of the Galaxy S25 series worldwide.

[Australia] Elevating Morning Commutes With the Galaxy Go Fleet

In Australia, Samsung launched the Galaxy Go Fleet — a fleet of custom-branded watercraft that transformed daily commutes across Sydney Harbour and the Brisbane River into an interactive Galaxy S25 experience. Passengers on board had the opportunity to test key Galaxy AI features, including Now Brief and Audio Eraser, and experienced firsthand how the Galaxy S25 series helps them start and navigate their day with ease.

[Peru] Introducing the Galaxy AI Train on Lima Metro’s Line 1

Samsung Peru became the first tech company in Peru to rebrand a metro train by introducing the Galaxy AI Train on Lima Metro’s Line 1, a key transportation route serving over 500,000 passengers daily. In celebration of the Galaxy S25 series launch, passengers received exclusive metro cards and promotional goods — further enriching their unique transportation experience.

[Chile] Transforming Tobalaba Metro Station and Illuminating Santiago’s Night Sky

Samsung Chile made its mark in Santiago with two high-profile activations to celebrate the launch of the Galaxy S25 series. Tobalaba Metro Station, one of the city’s busiest transit hubs, was officially renamed “Galaxy AI” — immersing daily commuters in the Galaxy S25 experience.

The celebrations continued with a spectacular drone light show where over 300 drones illuminated Santiago’s night sky with stunning visual arrangements alluding to Galaxy AI and the Galaxy S25 series. The synchronized performance mesmerized spectators, turning the city skyline into a dazzling tribute to Samsung’s latest mobile innovations.

[United States] Bringing Stunt Action to the Oscars With Galaxy AI

In the U.S., Samsung celebrated the Galaxy S25 Ultra during the 2025 Oscars with two high-energy ads featuring stunt performers — developed in collaboration with Disney Advertising, ArtClass Content, Empire Stunts, Kimmelot, Maximum Effort, More Media and Really Original. The campaign highlighted the Galaxy S25 Ultra’s advanced AI-powered video-editing capabilities such as Audio Eraser, a feature that removes unwanted background noise. By demonstrating how Galaxy AI enhances both professional filmmaking and everyday content creation, the initiative put stunt professionals in the spotlight — recognizing their contributions to the industry while showcasing Samsung’s state-of-the-art mobile technology.

[United Kingdom] Celebrating Everyday Moments With a Personal Touch

Samsung U.K. embraced a more personal approach by highlighting how the Galaxy S25 Ultra enhances daily life. Through engaging social media content created in collaboration with Anaïs Gallagher and Molly Moorish-Gallagher, Samsung demonstrated the Auto Trim feature, which allows users to effortlessly edit their favorite video clips and even generate highlight reels. Additionally, the campaign illustrated how the Galaxy S25 Ultra, through the Now Brief feature, integrates itself into users’ bedtime routines by providing personalized updates and content — thereby helping them wind down more easily after a busy evening.

[Malaysia] Lighting Up Kuala Lumpur With Fireworks and Laser Beams

Samsung Malaysia celebrated the arrival of the Galaxy S25 series with spectacular fireworks and a laser show over the Merdeka 118 tower. In addition, Samsung hosted the Edit & Win contest — inviting participants to creatively edit a fireworks image using Galaxy AI’s many tools for a chance to win a Galaxy S25 Ultra.

[Brazil] Capturing São Paulo From the Sky With the Galaxy S25 Ultra

In Brazil, Samsung launched a unique experience at Sampa Sky, São Paulo’s highest observation deck accessible to the public. Suspended 150 meters above ground level, visitors had the opportunity to capture breathtaking views of the city skyline with unparalleled clarity and detail using the Galaxy S25 Ultra’s 200MP main camera and AI-enhanced 100x space zoom. The campaign also showcased Galaxy AI’s advanced editing tools, demonstrating how users can seamlessly refine and enhance their shots.

[Italy] Pushing the Galaxy S25 Ultra to the Limit in the Dolomites

Samsung Italy hosted the Galaxy Wintercamp in the Dolomites where nine athletes and creators spent three days pushing the Galaxy S25 Ultra to its limits in extreme alpine conditions. Participants used Now Brief to optimize their planning and employed the device’s 200MP camera and AI-enhanced photography tools to capture breathtaking ski descents, tricks and ice performances.

[India] Taking Center Stage at the #PlayGalaxy Cup

In India, Samsung hosted the third edition of the #PlayGalaxy Cup — one of the biggest esports events in the country. The tournament saw India’s top gamers compete against one another using the Galaxy S25 Ultra, allowing them to experience the device’s advanced display, next-level processing power and AI-driven gaming enhancements firsthand. Streamed live, the competition demonstrated how the Galaxy S25 series is designed to meet the demands of high-intensity gameplay while delivering a smooth, immersive experience.

[Thailand] Bringing Star Power to the Launch in Bangkok

Samsung Thailand celebrated the Galaxy S25 series launch with the Galaxy S25 | Here AI am Music Fest, a high-energy event featuring celebrities, influencers and fan activities. Attendees enjoyed interactive games with #TeamGalaxy stars and tested the latest Galaxy AI features. The night culminated in a blue carpet walk and an AI-powered concert where Galaxy AI helped curate the show with a blend of music, technology and entertainment.

Samsung Newsroom attended the S25 Camera Briefing and the Galaxy AI Tech Forum to learn how Samsung remains at the forefront of mobile technology.

S25 Camera Briefing: Pushing the Boundaries of Mobile Photography to the Next Level

As MWC 2025 kicked off, Samsung hosted the S25 Camera Briefing on March 3. The session showcased the powerful camera capabilities and AI-powered editing features of the Galaxy S25 series that enable users to capture perfect photos anytime, anywhere.

“The Galaxy S25 series will redefine the paradigm of mobile photography,” said Joshua Cho, Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “By integrating AI-powered image processing technology with the latest camera advancements, anyone can effortlessly create high-quality visual content.”

▲ Joshua Cho from Samsung Electronics

The Galaxy S25 Ultra features a 50MP ultra-wide camera sensor and AI remosaic technology, allowing users to capture high-resolution photos from any distance. AI-based multi-frame processing (MFP) automatically optimizes image quality based on the shooting environment and distance while precisely distinguishing between moving and static subjects — delivering a more dynamic and detailed photography experience. Additionally, AI filters and generative editing tools make it easy to create high-quality, visually striking content.

▲ S25 Camera Briefing

Galaxy AI Tech Forum: The Future of Human-Centric AI

On March 4, panelists explored the future of mobile AI during a Galaxy AI Tech Forum session titled “Human-Centric AI for a True AI Companion: Overcoming Barriers and What’s Next.”

Patrick Chomet, Executive Vice President at Samsung Electronics; Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm; Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry; and moderator Ben Wood, Chief Analyst and Chief Marketing Officer at CCS Insight, discussed human-centric AI, the role of mobile technology in shaping consumers’ daily lives and key barriers to AI adoption.

▲ Galaxy AI Tech Forum

“Millions of users are already experiencing Galaxy AI on their devices,” said Wood, opening the conversation on consumer sentiment toward AI evolution and the industry’s efforts to deliver meaningful experiences. “The launch of the Galaxy S25 series introduced even more ways to integrate AI into daily life.”

▲ Ben Wood from CCS Insight

The Galaxy S25 series harnesses multimodal AI-based agent experiences to elevate personalization to new heights. However, there is still work to be done to understand what consumers need from AI to make it a truly meaningful part of their everyday lives.

“While AI technology becomes faster, more powerful and more capable, we’re evolving too — as people and as consumers,” said Chomet. “Neither exists in a vacuum, and our role is to ensure that Galaxy AI evolves alongside our users to empower them without overwhelming or leaving them behind.”

▲ Patrick Chomet from Samsung Electronics

The panelists shared personal anecdotes about how Galaxy AI and the Galaxy S25 series are redefining everyday life before shifting focus to the barriers to AI adoption. “Despite the rise in AI adoption, we identified three key global barriers — lack of confidence in using AI, privacy concerns and doubts about its practical benefits,” explained Dr. Brauer, citing findings from a global study conducted in partnership with Samsung and Symmetry.

While barriers to AI adoption undeniably exist, there are also clear drivers motivating those who use or are willing to use AI. Nearly half of users cite productivity as a key factor, recognizing AI’s potential to streamline tasks and boost efficiency. Additionally, 40% are drawn to AI for creative pursuits, while about a quarter of users believe it will foster new social connections. Building trust and confidence in these benefits will be essential to helping users view AI as a tool for empowerment.

▲ Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“AI experiences developed in collaboration with Samsung allow for more powerful, seamless interactions,” said Patrick, emphasizing Qualcomm’s close collaboration with Samsung. “This is how we continue to introduce AI in a way that feels accessible to consumers who may be more hesitant.”

“From my perspective, on-device AI and powerful performance — driven by partnership between Samsung and Qualcomm — are central to truly optimized AI,” he continued. “Data privacy remains a top priority in our ongoing collaboration with Samsung, and we’ve made significant advancements in enabling advanced AI processing entirely on the device.”

▲ Christopher Patrick from Qualcomm

The discussion concluded with insights into the development of the Galaxy S25 series and the future of mobile AI.

“Human-centric AI is the cornerstone of Galaxy AI. At the center of every new feature or experience is one thing — the user,” said Chomet, reaffirming Samsung’s commitment to a user-centric approach. “Our goal is to create an experience that feels second nature to users. They shouldn’t need to be technical experts to access all Galaxy AI has to offer.”

▲ (From left to right) Dr. Chris Brauer, Christopher Patrick, Patrick Chomet and Ben Wood

The S25 Camera Briefing and Galaxy AI Tech Forum at MWC 2025 provided a glimpse into the next-generation mobile experiences powered by the Galaxy S25 series. Samsung is shaping a future where mobile devices transcend functionality, becoming intelligent companions that enhance how users create, connect and engage with the world.

▲ View of the MWC 2025 venue, Fira Gran Via

With over 110,000 attendees expected at MWC 2025, the streets of Barcelona buzzed with excitement even before the event’s official opening. Amid the growing anticipation, large advertisements showcasing the Galaxy S25 series were prominently displayed throughout the venue. Samsung Newsroom stopped by the booth to explore Samsung’s AI-driven innovations and cutting-edge hardware that are advancing mobile technology.

▲ Samsung advertisements surround Fira Gran Via.

A True AI Companion: New Mobile Experiences With Galaxy S25 Series

At the Fira Gran Via exhibition hall, Samsung set up a sprawling 1,745-square-meter booth highlighting the Galaxy S25 series and unveiling new possibilities for the future of mobile experiences. A massive 41-meter-wide LED screen brought Galaxy AI’s vision to life.

▲ Entrance to Samsung’s booth

Inside interactive zones, attendees experienced the Galaxy S25 series’ AI, camera and performance innovations firsthand — including AI-powered personalized insights, enhanced photography and editing tools and high-performance gaming.

▲ Visitors try out the Galaxy S25 series.

Health Solution: Revolutionizing Wellness With Intelligence

The booth presented AI-powered personalized health insights in the Health Solution zone, a more secure smart home experience with SmartThings in the Home Solution zone and Samsung’s commitment to security and sustainability in the Galaxy Foundation zone.

In the Health Solution zone, attendees learned how Samsung Health helps users manage their daily health with ease. A standout feature was Now Brief on the Galaxy S25, delivering a personalized Energy Score along with insights into the user’s previous night’s sleep and current condition. Through the Sleep details page in Samsung Health, users can review a comprehensive analysis of their sleep including duration, sleep stages and blood oxygen levels. Additionally, the Sleep environment report evaluates factors such as room brightness, temperature and humidity to help users optimize their sleep quality.

“Galaxy AI is really changing the way we manage our health,” said one visitor after experiencing Samsung’s personalized health management approach that analyzes each individual’s health and interests to provide tailored guidance.

▲ Health Solution zone

Home Solution: Creating a Smarter, More Secure Home

In the Home Solution zone, attendees explored an enhanced smart home experience powered by SmartThings and Knox Matrix. With 3D Map View on the Galaxy Tab S10, users could visualize and manage connected smart home devices through an interactive floor plan of their home. Other SmartThings AI features on display included automated routines tailored to user preferences, fall detection alerts for elderly family members and detailed energy consumption reports to promote more efficient usage.

To ensure a secure smart home experience, Knox Matrix safeguards the entire ecosystem. Attendees observed how connected devices leverage Knox Matrix to autonomously detect threats, implement protective measures and notify users.

▲ Home Solution zone

Galaxy Foundation: A Commitment to Security and Sustainability

At the Galaxy Foundation zone, Samsung showcased its advancements in security and sustainability for Galaxy devices. Notably, Galaxy users are able to control how their data is handled — choosing between on-device processing or via the cloud as well as enabling or disabling personalized features. Additionally, the Galaxy S25’s on-device AI analyzes personal data through the Personal Data Engine while ensuring robust security with Knox Vault.

▲ A wall explains Samsung Knox.

Samsung highlighted its commitment to sustainability initiatives focused on reducing carbon emissions. Through innovative recycling technology, the batteries in the Galaxy S25 series repurpose cobalt extracted from discarded Galaxy devices. Attendees were impressed by the use of recycled fishing nets to create smartphone components and Ocean Mode, a camera setting developed for capturing footage of coral reefs underwater to support marine conservation efforts.

▲ A wall describes Samsung’s sustainability efforts, including resource circulation and marine conservation activities.

Next-Generation Network Solutions: AI-Powered Innovations in 5G and Beyond

In a separate, invitation-only exhibit, Samsung introduced its AI-optimized and software-centric network innovations — demonstrating the future of mobile communications.

Global telecommunication operators and B2B clients were drawn to the Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation applications providing lifecycle management of the network from planning, deployment, operation to optimization. Another key focus was AI Energy Saving Manager, an AI-powered solution that analyzes traffic patterns to maintain network quality while reducing energy consumption by up to 35%.

▲ Entrance to Samsung’s networks-focused booth

Other key highlights included Samsung’s collaboration with Hyundai Motor Company to introduce the industry’s first 5G Reduced Capability (RedCap) technology for use in mass-production vehicle manufacturing. A lineup of high-performance network chipsets and various base station solutions were on display as well.

▲ A display illustrates Samsung Cognitiv NOS.

Samsung’s presence at MWC 2025 reinforced its commitment to innovation — setting new standards for AI-driven user experiences and advanced network solutions while shaping the future of mobile technology.

Samsung Newsroom stepped inside the booth to witness Samsung’s vision for a smarter, more intuitive smartphone experience come to life in Barcelona.

▲ Samsung Electronics at Mobile World Congress 2025

New Ways To Get Things Done

Visitors saw firsthand how Galaxy AI simplifies everyday tasks by seamlessly moving across multiple apps. For example, they experienced how, with a simple voice command after pressing and holding the side button, AI could find this year’s schedule of El Clasico matches and add it to Samsung Calendar in one smooth motion.

▲ Galaxy AI simplifies scheduling by searching for events and saving them to Samsung Calendar in one go.

Visitors also engaged with Gemini Live, a conversational AI assistant that facilitates brainstorming, learning and rehearsing through natural, real-time interactions. Supporting images, PDF files and more, the feature provides a multimodal AI experience designed to enhance user productivity and creativity.

▲ Gemini Live allows users to have real-time conversations and multimodal interactions with AI.

Another standout feature at the booth was Now Brief, which learns the routines of users and provides them with personalized snapshots of information throughout the day on the lock screen via the Now Bar. The feature can also share practical recommendations, such as the ideal time to depart for a planned trip or the most efficient route to an appointment location. Attendees experienced how Now Brief helps users kickstart their morning with their schedules and sleep data, then later unwind in the evening with a summary of daily activity insights.

▲ Now Brief delivers essential information tailored to the user in a concise and timely manner.

New Ways To Create

The Galaxy S25 series also introduces new ways to create with state-of-the-art camera technology powered by the ProVisual Engine. At Samsung’s booth, guests explored how AI-enhanced photography tools make capturing, editing and organizing content more seamless and intuitive.

Portrait Studio and Filters allowed visitors to apply expressive, AI-generated effects to their photos. Attendees saw firsthand how filters personalized and enhanced portraits, adding a unique, artistic touch to each image.

▲ Custom filters seamlessly adjust portraits to match the desired aesthetic and streamline the photo editing process.

Another highlight was the Nightography feature, which has evolved with Galaxy AI to take low-light photography and videography to the next level. Visitors also marveled at the Galaxy S25 Ultra’s 50MP ultra-wide-angle camera. The camera’s expansive field of view makes it the perfect option for capturing group photos and breathtaking landscapes.

▲ Nightography allows users to capture crisp, noise-free videos even in low-light environments.

The Drawing Assist feature amazed guests as well, illustrating AI’s ability to transform hand-drawn sketches into high-quality works of art in a variety of styles. Attendees witnessed how AI, whether it be through text input, images or freehand drawings, elevated creative expression with precision and flair.

▲ With Drawing Assist, users can bring their imagination to life as polished visuals.

New Ways To Play

Toward the end of their booth tour, visitors explored the Snapdragon® 8 Elite for Galaxy, the Galaxy S25 series’ customized processor designed to deliver high-speed gaming, seamless multitasking and stunning visuals. The Galaxy S25 Ultra also boasts a vapor chamber 40% larger than that of its predecessor, a key upgrade that helps the device maintain its powerful performance over extended periods of time.

▲ The Galaxy S25 series delivers a smooth, immersive gaming experience powered by the Snapdragon® 8 Elite for Galaxy processor.

Samsung’s showcase at MWC 2025 highlighted the transformative role of Galaxy AI in redefining mobile interactions. With its suite of intelligent tools, the Galaxy S25 series demonstrated how AI-driven innovation is shaping the future of smartphones.

Samsung continues to push the boundaries of mobile technology, blending AI and advanced hardware to deliver smarter, more intuitive experiences for users worldwide.

Samsung Newsroom unboxed the Galaxy S25 Ultra to reveal the premium colors, refined design and improved performance that set this form factor apart from previous models.

▲ The Galaxy S25 Ultra

First Impressions of the Galaxy S25 Ultra

▲ (From left) The Galaxy S23 Ultra, Galaxy S24 Ultra and Galaxy S25 Ultra packaging

The packaging of the Galaxy S25 Ultra marks a significant departure from its predecessors. While Samsung has traditionally reflected each device’s form factor, color and materials into its packaging, the Galaxy S25 Ultra shifts to a silhouette-driven design instead of a direct depiction of the device.

In line with previous models, the box is made from 100% recycled paper materials — reinforcing Samsung’s ongoing commitment to sustainability.

▲ (From left) The Galaxy S25 Ultra box contents and the embedded S Pen

The Galaxy S25 Ultra box contains the device, an S Pen, a USB-C cable and a simple user manual. Matched to the device’s color, the S Pen seamlessly fits into the lower side of the Galaxy S25 Ultra’s frame to ensure a cohesive design while maintaining practicality.

▲ The back of the Galaxy S25 Ultra

When held, the device’s metallic finish and subtle blue sheen attract attention. The Titanium Silverblue color exhibits a delicate interplay of gray and blue hues depending on the angle of light, creating a dynamic and sophisticated aesthetic.

▲ The colors of the Galaxy S25 Ultra

A modern titanium color palette gives the Galaxy S25 Ultra a sophisticated appearance. The four standard colors include Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Additionally, three colors — Titanium Jetblack, Titanium Jadegreen and Titanium Pinkgold — are available exclusively on Samsung.com.

A Sophisticated Design Embodying the Galaxy S Series Identity

▲ A comparison of the corners on the Galaxy S24 Ultra and Galaxy S25 Ultra

One of the most noticeable changes in the Galaxy S25 Ultra is its corners. Replacing the sharp angles of its predecessor, the new rounded design gives the device a smoother look. The side frame has transitioned from a curved shape to a more angular one, enhancing visual appeal and grip comfort.

This design evolution is consistent across all three models in the Galaxy S25 series including the Galaxy S25 and Galaxy S25+ — creating a unified and polished aesthetic that pushes the Galaxy S series identity to new heights.

▲ The Galaxy S25 Ultra’s camera rings are now black.

The Galaxy S25 Ultra’s camera design has been upgraded as well, featuring black rings that seamlessly blend in with the lenses. The subtly raised floating structure creates a more polished look, while the thicker camera rings improve durability.

▲ A comparison of the Galaxy S24 Ultra and Galaxy S25 Ultra camera design

Enhanced Usability on a Larger, Slimmer Display

The Galaxy S25 Ultra offers an elevated viewing experience through a larger display. Boasting a 6.9-inch¹ Quad HD+ screen that is 0.1 inches larger than its predecessor, the device features a Dynamic AMOLED 2X display and 120Hz adaptive refresh rate to ensure fluid transitions and immersive clarity.

▲ The Galaxy S25 Ultra has an expanded screen.

The main display of the Galaxy S25 Ultra is equipped with Corning^® Gorilla^® Armor 2, a glass ceramic cover material for mobile devices. Engineered for durability, the screen is more resistant to damage than before. Additionally, the device is the first in the industry to incorporate an anti-reflective feature in the glass ceramic material — ensuring clear and vivid visuals both indoors and outdoors.

▲ The Galaxy S25 Ultra delivers an immersive viewing experience.

▲ The Galaxy S25 Ultra features slimmer bezels compared to previous models.

The thinner bezels are another impressive aspect of the Galaxy S25 Ultra. Compared to its predecessor, the bezels have been reduced by 0.2 mm — now measuring at just 1.32 mm. This significant reduction offers a more refined look while maximizing screen immersion.

▲ The Galaxy S25 Ultra is now lighter and more portable.

The Galaxy S25 Ultra offers a more stable and secure grip, thanks to its lightweight design. Even with enhanced performance, the device maintains a sleek profile of 8.2 mm and 218 g — 0.4 mm thinner and 14 g lighter than its predecessor.

▲ The Galaxy S25 Ultra is easier to grip.

The Galaxy S25 Ultra sets a new benchmark for AI smartphones, combining sophisticated aesthetics with powerful performance. Samsung looks forward to the unparalleled mobile experiences the Galaxy S25 Ultra will deliver with its refined design and enhanced usability.

¹ Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

▲ New York 500 Broadway, Galaxy Experience Space

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

▲ Dubai The Bay Festival City Mall, Galaxy Experience Space

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7² platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief³ provides tailored suggestions to guide through the day and Now Bar⁴ offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing Assist,⁵ the expanded capabilities of Galaxy AI⁶ continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini⁷ can effortlessly find a user’s favorite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search⁸ now gives users more helpful information with AI Overviews and one-tap actions.

▲ Vietnam Ho Chi Minh City, Galaxy AI Sai Gon Terminal

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customizations for Galaxy, including ProScaler⁹ and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

▲ Indonesia Jakarta Kota Kasablanka, Galaxy Experience Space

The Galaxy S25 series is the industry’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 7, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint. More unique color options are also available exclusively at Samsung.com,¹⁰ including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.

For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

▲ Mexico City Santa Fe Mall, Galaxy Experience Space

▲ Brazil Sao Paulo, Galaxy S25 launch event

▲ Germany Berlin, Galaxy Experience Space

¹ Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese.
² The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.
³ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
⁴ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁵ Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁶ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region / country, OS / One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
⁷ Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.
⁸ Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, or device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
⁹ ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
¹⁰ Availability of colors may vary by market and network provider.

Samsung Electronics unveiled the Galaxy S25 series at Galaxy Unpacked 2025, marking the beginning of the next era of mobile AI.

To explore the latest flagship smartphones and the transformative potential of AI agents, Samsung Newsroom joined the third Galaxy Tech Forum session, titled “True AI Companion: Impact on Life and What’s Next.”

▲ (From left) Moderator Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer

More Natural, Intuitive and User-Friendly Mobile AI

The session kicked off with welcome remarks from Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics.

“Yesterday was a very exciting day for us as we launched the Galaxy S25. It’s another big step forward in the AI era,” Kim said. “We’re very excited to be here with our partners today, especially (excited) to talk about everything we did together to launch the Galaxy S25 series.”

▲ Jay Kim from Samsung Electronics

Moderator Bob O’Donnell, President and Founder of TECHnalysis Research, posed questions to the panelists about the benefits the Galaxy S25 series will bring to users, as well as the barriers blocking certain consumers from using mobile AI.

“AI should make users’ lives better. We study consumer habits, constantly trying to gain a better understanding of our customers,” Kim said. “Ultimately, what we’re trying to do is minimize how much effort it takes to input while maximizing the output. To do that, we look at what consumers do on their phones, define the potential use cases alongside our partners, and put it all together in our devices for the best possible consumer experience.”

▲The Galaxy AI panel at Galaxy Tech Forum

“Multimodality can help people become more efficient while AI agents can help people become more productive,” Kim continued. He also highlighted Samsung’s commitment to openly collaborating with its partners to drive progress forward and expressed his excitement for the possibilities AI innovations will bring as part of a new chapter in mobile technology.

Expanding the Galaxy AI Ecosystem Through Open Collaboration

During the session, Samsung offered an inside look at the work done in partnership with Google and Qualcomm to perfect the Galaxy S25 series’ AI innovations.

“Even though the benefit value of mobile AI is really high, it’s of no use if you can’t access it. We had to look at what was already part of the consumer experience and contemplate how we could enhance those experiences in a way that would bring real benefits, but still be easy enough to access,” Kim explained. He noted that close collaboration was essential, particularly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities.

▲ Sameer Samat from Google

“AI is still transitioning from something that is interesting to something that really feels mainstream, and what matters to people the most is the use cases that are truly helpful,” said Sameer Samat, President of Android Ecosystem at Google. “For example, I can ask Gemini to add all the Golden State Warriors home games to my personal calendar, or take a picture of dirty laundry and the panel of the washing machine and have Gemini tell me which setting I should use. That is pretty powerful. And there’s no better place to experience something like that than on your smartphone, and I’m super happy that we’re doing this together with the S25 series.”

▲ Christopher Patrick from Qualcomm Technologies

Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, were also highlighted, showcasing technology that simultaneously processes multiple forms of information, including voice, images and text.

“The Galaxy S25 series is going to be a completely new experience. You’ll be able to engage with your personalized AI assistant like never before; it doesn’t just feel like interacting with a real person, it perceives your environment and can interact with content shown on your camera,” said Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm Technologies. “Our collaboration with Samsung to customize the chipset to make these new capabilities feel seamless is something I’m really proud of.”

Breaking Barriers: Mobile AI’s Role in Enhancing Quality of Life

During the session, Samsung also presented the findings of a global study conducted in partnership with London-based research firm, Symmetry, that examined the link between mobile AI use and quality of life. The speakers delved into the study’s key implications and offered valuable insights.

▲ Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“The rate of AI innovation is astounding, but what struck me about the research we did with Samsung was that the rate of mobile AI adoption is also rising at a rapid rate,” said Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry. “Frequent consumer use of mobile AI globally has nearly doubled in just six months, jumping from 16% in July to 27% in January.” Dr. Brauer also outlined key findings concerning certain barriers to entry the research found around mobile AI.

“We found a really interesting theme among those less willing to adopt the technology: doubt,” Dr. Brauer said. “Doubt in AI’s ability to bring meaningful benefits to everyday life (56%), doubt and a lack of high confidence to use AI to its full potential (85%) and doubt around privacy and whether AI can be trusted (90%). There’s immense potential with this technology, but what’s also clear are the very real barriers that must be addressed responsibly for wider adoption to take place.”

▲The Galaxy AI panel at Galaxy Tech Forum

The Galaxy AI session concluded with the panelists agreeing that mobile AI innovation is set to revolutionize every aspect of modern life. As representatives of the fast-moving industry, they also vowed to develop related technologies in a responsible manner beneficial to all of humanity.

Samsung Electronics is leveraging AI technology to enhance its comprehensive health solutions, delivering more meaningful and personalized health experiences.

To understand how Samsung’s AI ecosystem is poised to transform the future of wellness, Samsung Newsroom observed the second Tech Forum session, titled “The Role of Technology for a Healthier Life.”

▲ (From left) Moderator Dr. Vanessa Hill, Dr. Hon Pak, Dr. Patrick O’Connor, Emily English and Dr. Kyu Rhee

Healthy Living Starts With a Holistic Approach

Moderator Dr. Vanessa Hill, an award-winning science communicator and sleep scientist, started the discussion by providing insights into the practical utility of today’s health technology.

While advancements such as wearable devices, health apps and telehealth platforms have made health management more accessible, the sheer volume of information can lead to confusion — making it easy to overlook critical insights amid an overwhelming sea of data.

▲ Dr. Patrick O’Connor from the University of Georgia

“The issue is not the amount of data but the fragmentation,” said Dr. Patrick O’Connor, a professor in the Department of Kinesiology at Mary Frances Early College of Education, University of Georgia. “The key is to bring the scattered data together to create a comprehensive understanding, as health requires a holistic approach due to the interconnectedness of so many factors.”

“As a sleep scientist I know the importance of gathering health data around the clock. Identifying abnormalities in metrics like heart rate, temperature or even snoring during sleep is key to not only unlocking better sleep, but better overall health,” said Dr. Hill, who emphasized that sleep is the foundation of holistic health.

Personalized Care Through Various Health Metrics and Continuous Tracking

The discussion also explored the importance of adding new health metrics to track, and monitoring those metrics in a continuous manner.

▲ Dr. Kyu Rhee from the NACHC

“Continuous health monitoring of physical activity, sleep, nutrition and stress should become new, additional vital signs for users and health professionals,” said Dr. Kyu Rhee, President and CEO of the National Association of Community Health Centers (NACHC). “Combining this essential health data with clinical data powered by AI insights has the potential to transform the health system by improving health outcomes, reducing healthcare costs, and empowering patients, their caregivers and healthcare teams.”

▲ Dr. Hon Pak from Samsung Electronics

One health metric receiving a substantial amount of attention from both Samsung and the digital health industry in general is blood glucose.

“Blood glucose is an area Samsung has been deeply invested in, and we’ve made significant progress in developing CGM-integrated nutrition coaching as well as enhancing non-invasive technologies for tracking blood glucose levels,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience Business at Samsung Electronics, sharing the company’s roadmap for blood glucose management and end-to-end (E2E) healthcare experiences. “These advancements are all part of our work to deliver more proactive and preventive disease detection solutions to everyone, helping lower healthcare burdens on people, their families and society at large.”

▲ Emily English, a BSc nutritionist

“There isn’t a one-size-fits-all approach to health and nutrition, it’s a journey that requires a holistic understanding of yourself,” said Emily English, a BSc nutritionist. “Wellness technology is helping provide a full 360-view of your life. New solutions that offer easy access to health metrics like blood glucose will offer a more holistic understanding of our bodies and revolutionize the way we manage our everyday health.”

Ushering in the Era of Personalized Health Insights

The discussion touched on how AI can translate tracked health data into actionable and meaningful insights.

▲ The health AI panel at Galaxy Tech Forum

In an effort to consolidate disparate data onto a single platform, Samsung has collaborated with Dr. O’Connor’s research team to develop Energy Score — a feature that enhances the digital healthcare experience. “New AI-enabled features like Energy Score have become a jumping off point for broader health innovations,” explained Dr. Pak. Calculated based on health indicators such as activity levels, sleep, heart rate during sleep and heart rate variability during sleep, Energy Score exemplifies how wearable devices and AI can support a holistic and personalized approach to health and wellness management.

▲ Dr. Patrick O’Connor describes Energy Score.

“Monitoring overall readiness might benefit from minimally invasive brain sensing technology,” said Dr. O’Connor. “Today, we are able to leverage non-invasive technology, the available science and AI to generate an Energy Score, helping translate complex data into an intuitive and understandable index.”

Dr. Pak also teased Samsung’s upcoming plans to expand the AI capabilities of Energy Score to include nutrition, mental health and even mobile usage patterns — offering users deeper and more comprehensive insights into their overall well-being.

The Health AI session underscored the importance of a holistic approach to health management, highlighting the potential of personalized health experiences powered by continuous health monitoring. As AI becomes an indispensable partner in modern wellness, Samsung’s innovative technology is set to drive a new era of tailored and comprehensive health solutions.

[Galaxy Unpacked 2025] Highlights From Galaxy Unpacked: A New Era of AI Integration

▲ Galaxy enthusiasts crowd the Galaxy Unpacked 2025 Experience Zone as they try the Galaxy S25 series out for themselves.

At the end of the hour-long visual spectacle at the SAP Center, Samsung opened the floor to welcome guests into the Experience Zone hidden behind the main stage. Excitement buzzed throughout the space as attendees explored the innovative technologies packed into Samsung’s latest flagship smartphones. They shared their first impressions, praising the upgraded devices and advanced AI features.

▲ Andrea and Geraldine Tshibuabua, an influencer duo of twin sisters from Belgium known as the Angetwins

“I’m really impressed with the Now Brief feature. If I’m scheduled to go somewhere in the morning, all I need to do is take a quick look at my phone to be informed on what I have planned for the day,” said Andrea and Geraldine Tshibuabua (@angetwins), an influencer duo of twin sisters from Belgium. “We also love the Galaxy S25’s AI-powered photo editing features, especially the Best Face feature that allows us to pick our best shots in case we blink in some of them. It’s also amazing that we can remove unwanted objects in the backgrounds of photos as well.”

▲ Pawel Warzecha, a Polish content creator and magazine reporter known as Mobzilla

“Audio Eraser is a really great feature that is useful not just for content creators like me, but ordinary people who want to film their kids playing in the playground or themselves singing a silly song,” said Pawel Warzecha (@MobzillaTV), a tech content creator from Poland. “It was fascinating to catch a glimpse of the Galaxy S25 Edge as well,” added the influencer, who also reports for Lounge Magazyn, a Polish lifestyle magazine.

▲ Samsung Members Star Mica Moreno from Argentina

The praise was echoed by a delighted young Samsung Members Star who just graduated from university, majoring in actuarial science. “It’s always an honor to be part of these great events organized by Samsung. As a Samsung Member, it’s such a pleasure for me to be creating content for Samsung and many young Argentinians,” said Mica Moreno from Argentina.

Explore more behind-the-scenes moments in the official highlights video of Galaxy Unpacked 2025 below.

On January 22, Samsung Electronics announced the release of the Galaxy S25 series, featuring significant hardware upgrades and ushering in a new era of AI-driven innovation. These advancements empower users to unlock new realms of creativity, forge deeper connections and streamline everyday tasks like never before.

The Galaxy S25 series transcends the concept of a smartphone to become a platform for AI integration, with Galaxy AI set to redefine everyday experiences through personalized, meaningful and human-like interactions.

▲ TM Roh, President and Head of the MX Business at Samsung Electronics, delivers his keynote address at Galaxy Unpacked 2025.

“The Galaxy S25 series has set a new standard of mobile AI innovation though an AI OS we built from the ground up,” said TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics, during his keynote address. “Thanks to One UI 7 and its integrated AI agents, users can effortlessly enjoy a more personalized, intuitive and natural mobile experience than ever before.”

Samsung Newsroom explored how the Galaxy S25 series is setting new standards with intuitive solutions that reshape the way people interact with technology.

New Ways To Get Things Done: AI That Learns, Adapts and Delivers

At the heart of the Galaxy S25 series is the evolution of its AI capabilities, powered by the next-generation One UI 7 operating system. This upgrade introduces advanced features designed to make tasks easy and intuitive. For example, the newly introduced Now Brief learns user routines and delivers customized information like exercise updates, translations, music and more, directly to the lock screen, eliminating the need to toggle between multiple apps.

▲ Drew Blackard, VP of Product Management at Samsung Electronics America, introduces the audience to the Galaxy S25 series’ many advanced Galaxy AI features.

Another game-changing feature is AI Select, introduced for the first time on the Galaxy S25 series. Accessible through the Edge Panel, AI Select functions as a personal AI assistant, capable of summarizing lengthy articles in seconds or aiding in creative tasks like generating colorful images with Drawing Assist.

With One UI 7, the Galaxy S25 series’ built-in multimodal AI recognizes natural language, images and text, enabling users to interact naturally and achieve more with minimal effort. This means its intelligent features can be triggered by simple voice commands. For instance, saying “My eyes are tired” prompts the Galaxy S25 series to activate the blue light filter, while “Find a photo of Max from last winter in a red coat, eating cake” searches the Gallery app to locate the desired image.

▲ Gallery Search (top) and the music recognition capability added to Circle to Search (bottom)

Circle to Search has also been enhanced to identify music playing on-screen without needing to open a separate app.

While watching YouTube videos, users can also issue voice commands like “List the place mentioned in this video and save it as a Note,” and Galaxy AI, powered by Google’s Gemini, seamlessly saves the location directly to Samsung Notes.

▲ Sissi Hsiao, VP at Google and GM for Gemini Experiences, discusses the collaboration between Samsung Electronics and Google.

The Galaxy S25 series features a Personal Data Engine, developed in partnership with Oxford Semantic Technologies, which contextually understands user preferences and routines while safeguarding data. What’s more, the Galaxy S25 series adopts C2PA (Coalition for Content Provenance and Authenticity) standards, reinforcing transparency and trust and ensuring privacy remains a top priority in this AI-driven digital era.

▲ Jay Kim, EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics, explains the evolution of One UI into an integrated AI platform.

Samsung continues to advance Galaxy AI through strategic partnerships with third-party app developers and AI solution providers, cementing its position at the forefront of secure AI innovation.

New Ways To Play: Power, Performance and Visual Excellence

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy processor (AP), delivering a significant leap in speed and efficiency. With 40% improved NPU performance, 37% enhanced GPU performance and 30% upgraded GPU performance compared to its predecessor, this processor drives the series’ advanced AI capabilities.

▲ Kareen Stephens, Senior Marketing Manager at Samsung Electronics America, explains how powerful the performance of Galaxy S25 series’ mobile AP is

Designed with gamers in mind, the Galaxy S25 series opens up new possibilities for mobile gaming. ProScaler, a display feature that utilizes AI-powered algorithmic processing, reduces noise and enhances the clarity of on-screen visuals, enabling smoother, more immersive gameplay. Along with Vulkan and game engine optimizations, the series offers a 40% boost in Ray Tracing performance, raising the bar for mobile gaming visuals.

Heat dissipation is another standout capability, with a vapor chamber roughly 40% larger than before.¹ This advancement ensures more efficient heat management, even during intense gaming sessions.

Additionally, the Galaxy S25 series offers longer battery life and faster charging. Wireless charging speeds have increased to 25W (up from 15W), and the charging time for the 5000mAh battery has been halved — from two hours to just one.

The Galaxy S25 Ultra boasts premium durability with a new glass-ceramic cover and a more robust display equipped with Corning® Gorilla® Armor 2.

▲ Spectators listen attentively to the speakers’ presentations during Galaxy Unpacked 2025

New Ways To Create: Unlocking New Camera Possibilities With AI

The Galaxy S25 series revolutionizes mobile photography with an upgraded ProVisual Engine that delivers unprecedented AI camera capabilities. AI learning has evolved to capture intricate details, from hair texture to the sparkle in one’s eyes, adding life-like vibrancy to every shot.

▲ Rachel Roberts, Senior Manager of Smartphone Product Management at Samsung Electronics America, discusses the ProVisual Engine and the Galaxy S25 series’ elite camera performance

With improved AP performance, the series takes Nightography to new heights, creating clearer night photos. The Galaxy S25 Ultra also features the series’ first 50MP ultra-wide-angle camera, offering an expansive field of view for capturing stunning landscapes and group shots.

Video creation is equally innovative with enhanced AI-powered video editing tools. The Audio Eraser feature, for example, eliminates distracting sounds from videos so users can capture special moments to perfection.

New Ways To Stay Healthy: AI for Smarter Health Management

Samsung Health leverages AI to track and analyze key health metrics, including sleep, heart health, diet and exercise, providing a comprehensive approach to well-being. Using these health measurements, it offers tailored insights to guide users to the best versions of themselves.

▲ Praveen Raja, VP and Head of Digital Health at Samsung Research America, highlights how Samsung Health has evolved into a personalized health management platform

Moving forward, Samsung Health envisions providing users with end-to-end health solutions, enabling them to manage their health from the comfort of their home.

Beyond physical health, Samsung Health also plans to support mental well-being with tools for stress and mental health management, and ultimately evolve into a holistic solution for both the body and mind.

New Ways To Manage Homes: The Future of Smart Ecosystems

Galaxy AI and SmartThings enhance home management through a connected smart ecosystem, driven by AI-powered automation and personalization. SmartThings and Bixby align home environments with daily routines, leveraging voice commands and wearable data to optimize convenience and deliver a personalized smart home experience.

▲ A demonstration of how Galaxy AI and SmartThings have come together to provide a seamlessly connected home management solution

Advanced AI features from Galaxy AI and SmartThings extend home management to include the well-being of family members and pets. For example, these tools allow users to monitor their pets remotely while away and even keep them company by turning the TV on for them. Preparations for pet healthcare services, such as connecting users to pre-veterinarian consultation services, are underway as well.

As one of the initial members of the Connectivity Standards Alliance, Samsung has partnered with the Alliance to support, develop and promote Matter, the connectivity standard for smart home and IoT devices, designed to ensure interoperability, accessibility and security across the smart home ecosystem.

New Efforts for Sustainability: Embracing a More Circular Approach to the Latest Galaxy Smartphones

Samsung continues to prioritize sustainability with initiatives aimed at reducing environmental impact. The company aims to incorporate at least one recycled material in every module of every mobile product by 2030.²

In addition, Galaxy S25 will be the first Galaxy smartphone to include recycled cobalt sourced from the batteries of previously used Galaxy devices through the Circular Battery Supply Chain with each Galaxy S25 battery featuring a minimum of 50% recycled cobalt.³ These efforts reflect Samsung’s broader goal of exploring how technology can do more for people and the planet, creating a balance between innovation and environmental responsibility.

▲ Cassie Smith, Senior Manager of Corporate Sustainability at Samsung Electronics America, highlights Samsung’s circular economy efforts

Galaxy Unpacked 2025 came to an end with a teaser video offering a sneak peek of the slimmer but nonetheless powerful Galaxy S25 Edge, heightening the crowd’s expectations of what new innovations Samsung holds in store ahead.

Watch the official highlights of this January’s Galaxy Unpacked 2025 showcase in the video below. Stay tuned to Samsung Newsroom for complete coverage of the event and an in-depth look at how the Galaxy S25 series and Galaxy AI are shaping the future of mobile innovation.

¹ Based on Galaxy S25 Ultra model
² During Samsung Galaxy Unpacked January 2024, we announced that we will incorporate at least one recycled material in every module of every mobile product by 2030. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.
³ A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

Check out the photos below for a behind-the-scenes look at how Galaxy Unpacked 2025 captivated visitors with the Galaxy S25 series’ unparalleled AI capabilities and performance.

Packed and Pumped

▲ Excited Galaxy enthusiasts queue up in front of the SAP Center and the venue’s photo wall as they await entry.

Thrilled To Be Part of the Next Big Thing

▲ Spectators in the stands eager to witness the unveiling of the Galaxy S25 series and the next era of mobile AI innovation

Just Moments Away From Setting Foot on Stage

▲ Jay Kim, EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics (top), Rachel Roberts, Senior Manager of Smartphone Product Management at Samsung Electronics America (bottom left), and Cassie Smith, Senior Manager of Corporate Sustainability at Samsung Electronics America (bottom right) backstage moments before presenting

Sneak Peek of What’s To Come: Galaxy S25 Edge and Project Moohan

▲ Also on display at the Experience Zone behind the main stage were the Galaxy S25 Edge and Project Moohan, Samsung’s Android XR headset.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”

Our Most Intuitive and Effortless Mobile Interactions Yet

With One UI 7,² the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search³ make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar — with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with Call Transcript⁴ and summary. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist⁵ unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-Personalized Experiences With Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine⁶ powers personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief,⁷ which proactively offers suggestions accessible via Now Bar⁸ on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU⁹ and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit.¹⁰

Samsung and Qualcomm Technologies worked together to customize the Snapdragon^® 8 Elite for Galaxy. The Galaxy S25 series features advanced, efficient AI image processing with ProScaler¹¹ to achieve a 40% improvement¹² in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon^® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation

The Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.

10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25.¹³ Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser¹⁴ simplifies the removal of unwanted noise in videos. By isolating categories of sounds — including voices, music, wind, nature, crowd and noise — you can control what to tone down or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW.¹⁵ Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio¹⁶ has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning^® Gorilla^® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.¹⁷

Every external component of Galaxy S25+ and S25 now includes at least one recycled material,¹⁸ as their metal frame incorporates recycled armor aluminum for the first time.¹⁹

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery,²⁰ Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Combined with seven generations of OS upgrades and seven years of security updates,²¹ the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. Plus, Samsung is introducing the New Galaxy Club.²² For users who love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.

All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

Galaxy S25 Ultra will be available²³ in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.

For more information about the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

*Specifications may vary by market.
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
² The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.
³ Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
⁴ Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.
⁵ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁶ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
⁷ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection
⁸ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁹ AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹⁰ Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹¹ ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
¹² Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
¹³ Compared with low-light video capture on Galaxy S24 series.
¹⁴ Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
¹⁵ Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.
¹⁶ Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹⁷ Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.
¹⁸ Every external component of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.
¹⁹ The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.
²⁰ A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.
²¹ Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.
²² Terms and conditions apply. The New Galaxy Club service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for promotion benefit, registration may be required.
²³ Colors may vary by market and network provider.

The process starts by collecting previously used Galaxy smartphones, such as those from trade-in programs. The batteries are carefully dismantled, discharged and shredded to safely recover cobalt. Then, the shredded fragments are processed into “black mass,” a powder mixture containing cobalt and other metals. The black mass undergoes further processing to extract cobalt, which is then used to produce cathode material — an essential component of smartphone batteries. The remaining cobalt goes through the final stage of the battery manufacturing process, becoming an integral part of the new Galaxy S25 batteries, with each Galaxy S25 battery featuring 50% recycled cobalt.²

Samsung will continue to expand the use of our new recycled cobalt batteries into our ecosystem to accelerate circularity.

Check out the video below to learn more about how Samsung’s innovative Circular Battery Supply Chain is paving the way for a more sustainable future.

¹ Inclusion may differ by markets.
² A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.