Just two years after the launch of its predecessors, the Galaxy SmartTag2 has returned with a design upgrade and substantial feature enhancements based on user feedback.

Samsung Newsroom sat down with Dalwon Kim and Kiyoung Kwon, Product Planners of the Galaxy SmartTag2 at Samsung Electronics, to discuss key aspects of the product and its improvements.

▲ (From left) Dalwon Kim and Kiyoung Kwon, Product Planners of the Galaxy SmartTag2

Rugged Design: IP67-Rated Usability With Metal Loop

Building off valuable user insights gathered during the launch of the Galaxy SmartTag and Galaxy SmartTag+, the Galaxy SmartTag2 was developed with a focus on the user experience to improve comfort and increase satisfaction.

The most noticeable change with the Galaxy SmartTag2 is its design — reducing the product size and thickness resulted in a more portable device. The new metal loop improves functionality and adds an air of sophistication to the product.

▲ The Galaxy SmartTag2 Silicon Case (sold separately) allows users to carry their devices safely and conveniently.

“After analyzing thousands of reviews of the previous iterations, we noticed some feedback about minor inconveniences that affect the user experience,” explained product planner Dalwon Kim. “Our goal for this version was to create a design that is smaller, lighter and attachable anywhere. We also wanted to make sure the battery was not easily removable. We took outdoor activities into account and made specific improvements to enhance the product’s durability, such as adding IP67-rated water- and dust-resistant features.”¹

Added Convenience With Compass View and Lost Mode

Improving the features of the all-new Galaxy SmartTag2 began by asking how the company can allow users to make the most out of their Galaxy SmartTags in any environment. By harnessing the global network of Galaxy products, Samsung was able to strengthen Galaxy SmartTag’s versatility and utility through two features — Compass View and Lost Mode.

“The Galaxy SmartTag2 has evolved significantly to make it applicable in a wider variety of scenarios,” said Kim.

▲ Dalwon Kim explains the features of the Galaxy SmartTag2.

The Galaxy SmartTag2 still operates with Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technology, a feature originally adopted for the Galaxy SmartTag+.

Taking a deeper look at what’s new, Compass View is an upgraded feature available on the Galaxy SmartTag2 and takes the Find function to the next level.

When using Compass View on the Galaxy SmartTag that relied solely on BLE, users had to physically move closer to lost items to strengthen the signal. However, the new Galaxy SmartTag2 builds upon the innovations of its predecessors and introduces a more intuitive way² for users to locate their belongings by displaying both the direction of and distance from the misplaced object.

“With the Galaxy SmartTag+, users had to monitor the signal strength to gauge their proximity to items and then tap Find Using Camera before turning the mobile device around,” explained Kim. “Through Compass View on the Galaxy SmartTag2, the direction and distance to the lost item are automatically displayed when you reach a certain distance — an arrow icon appears on the screen, pointing in the direction of the item. It’s as simple as using a compass.”

▲ The Galaxy SmartTag2 can also be attached to bags and luggage.

The Galaxy SmartTag2 also introduces Lost Mode,³ a new feature powered by near-field communication (NFC) technology that will be handy in a variety of situations. If Lost Mode is activated and someone with a NFC-compatible device discovers a lost item, they can scan the Galaxy SmartTag2 — allowing them to access the owner’s contact information and any personalized messages.

Extended Battery Life: Up to 500 Days of Usage

The Galaxy SmartTag2 boasts an impressively long battery life⁴ — offering approximately 500 days of continuous use or more than double that of its predecessors. When the new Power Saving Mode⁵ is activated, the battery life can stretch to 700 days or more than four times that of the previous versions. “Although Galaxy SmartTags are designed to track both locations and lost items, most users primarily utilize them for location tracking. We introduced the Power Saving Mode to cater to this preference,” said Kim.

▲ Kiyoung Kwon explains the product features of the Galaxy SmartTag2.

“One of the most common points raised in user feedback was related to battery life,” said product planner Kiyoung Kwon. “Our primary objective was to extend battery life — ensuring it could span several months or more.”

Compared to the Galaxy SmartTag+, the Galaxy SmartTag2 offers a longer battery life at a more affordable price point. “This achievement was made possible by implementing a new chipset solution and improving software mechanisms,” he emphasized.

Strong Security Features and Unauthorized Tracking Detection

The main goal of the Galaxy SmartTag2 is to assist users in locating their cherished belongings. However, it is crucial to recognize that location-tracking services can be exploited.

To prioritize user safety and privacy, the Galaxy SmartTag2 incorporates robust security features through Samsung Knox. “Galaxy SmartTag2 location data cannot be accessed without the user’s consent, and all user data is encrypted and safeguarded by Samsung Knox. Furthermore, location data is shared only with individuals designated by the user,” explained Kim.

▲ Using the “Unknown tag alerts” feature can prevent misuse of the Galaxy SmartTag2.

The Galaxy SmartTag2 can also detect unknown Galaxy SmartTags in the vicinity to alleviate concerns about unauthorized tracking. “Unknown tag alerts,” a feature within SmartThings Find,⁶ identifies any unregistered Galaxy SmartTags nearby and sends a notification⁷ to alert the user against unauthorized tracking.

“This feature offers assurance and an added layer of security,” said Kwon. “Regardless of the device, users are provided with transparency to help avoid misuse of the Galaxy SmartTag.”

Why 23% of Users Opt for Multiple Galaxy SmartTags

Users familiar with the Galaxy SmartTag recognize its practicality. For every 100 people who own a Galaxy SmartTag, 23 people own two or more. This number has more than doubled since last year and continues to grow.

The upgraded Galaxy SmartTag2 is expected to be adopted by an even larger user base for a wider range of applications. Kim and Kwon, the minds behind the product, underscore the Galaxy SmartTag2 as a mobile accessory that offers “peace of mind.”

▲ (From left) Product planners Dalwon Kim and Kiyoung Kwon

“We’ve improved the product’s features with a strong focus on enabling users to conveniently locate their lost valuables from a distance,” said Kim. “I’ve heard of cases where the Galaxy SmartTag was used to catch thieves and prevent other crimes, which made me very proud as a product planner. We will continue to do our best to create products that users can continuously rely on wherever they go.”

“I hope that the Galaxy SmartTag2 can become an integral part of people’s lives,” said Kwon. “I want the Galaxy SmartTag to be the first solution that crosses people’s minds when they need to find their lost belongings.”

Summary

• Determine location of nearby Galaxy users through Galaxy SmartTag regardless of distance
• Battery life extended to 500 days
• Find lost items from a short distance with UWB technology-based Compass View feature
• Newly added Lost Mode feature
• Discover unregistered Galaxy SmartTags and prevent unauthorized location tracking
• 23% (23 out of 100) of Galaxy SmartTag owners use more than two

¹ The Galaxy SmartTag2 is rated as IP67. Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use or soapy water. Water and dust resistance of device is not permanent and may diminish over time.
² For the Galaxy SmartTag2, Samsung account log-in and registration on SmartThings Find is required. The Galaxy SmartTag2 needs to be paired with ultra-wideband (UWB)-enabled Galaxy smartphones with Android 11 or higher to fully function. Accuracy may be reduced if there’s an obstacle between you and the tag, such as when the tag is inside a drawer, behind a wall or in a car.
³ Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings app.
⁴ Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Tested with results from a pre-release version of the device using inbox CR2032 battery. Actual battery life may vary depending on different usage patterns, environmental conditions, the replacement battery manufacturer, and other factors.
⁵ Non-Power Saving Mode, expected battery life under typical usage conditions is up to 500 days. Power Saving Mode is limited to basic Bluetooth finding functions (for example, Search Nearby signal indicator and map).
⁶ Non-Galaxy users can access the “Unknown tag alerts” feature in the SmartThings app’s settings.
⁷ Users must have the “Unknown tag alerts” feature activated to receive notifications of unregistered Galaxy SmartTags.

Samsung Electronics is offering a new solution to help alleviate these concerns for bike owners. Recently announced at the Samsung Developer Conference 2023 (SDC23), the Galaxy SmartTag2 — a mobile accessory that tells users where their belongings are located based on Bluetooth and SmartThings Find without the need for GPS — is a new way to help prevent bike loss.

With a much smaller size compared to the previous model, the upgraded tag can be easily attached anywhere. The Galaxy SmartTag2’s search location has become even more accurate, thanks to ultra-wideband (UWB) support. With Lost Mode, your contact information and messages can be shared with anyone who locates your belongings when he or she tags the Galaxy SmartTag2 with an NFC-enabled smartphone.

Read on to learn how the Galaxy SmartTag2 can help you get into gear for your ride and safeguard your bicycle.

STEP 1. Connect the Galaxy SmartTag2 to Your Galaxy Device, Then Attach the Tag to Your Bike

To activate the Galaxy SmartTag2, start by registering the device in your SmartThings app. The process is straightforward: the SmartTag2 will automatically be detected when placed near your Galaxy smartphone or tablet. Simply bring the tag to your phone or tablet during the initial registration, and a pop-up window with installation instructions will seamlessly guide you through setup.

▲ A device registration pop-up will appear when you hold your Galaxy SmartTag2 close to your Galaxy smartphone.

Follow the onscreen instructions to register the SmartTag2 on your SmartThings app. Next, give a name to the object you’re tagging, for example, “Bike.” You can modify this name whenever you like.

▲ The Galaxy SmartTag2 can be connected to your device without a lengthy installation process. You can also designate a unique name for your device.

Once the setup is complete, it’s time to attach the SmartTag2 to your bicycle. The Galaxy SmartTag2, known for its sleek and compact design, can be safely placed inside your bike’s pouch or discreetly under the seat, keeping it out of plain sight.

▲ Place the Galaxy SmartTag2 inside a bicycle bag or attach it under the seat

If you want to completely conceal the Galaxy SmartTag2, try using the dedicated protective case.² Simply place the tag inside this protective case and attach it behind your bike’s bottle cage to completely hide the tag.

▲ (From left) The Galaxy SmartTag2 can be placed inside a protective case. The Galaxy SmartTag2’s protective case can be hidden and attached to your bike’s bottle cage.

STEP 2. If You Can’t Find Your Bike, Try Checking Its Location and Searching the Route Using SmartThings Find

What if you’ve lost your bicycle? The first step is to open SmartThings Find within SmartThings app on your smartphone and quickly pinpoint your bike’s current location.

▲ You can check the location of your bike with SmartThings Find.

Once you’ve identified the location of your lost bike on the map, you can quickly head to that spot using the Navigate feature for directions. SmartThings Find supports popular apps such as Naver Map, Kakao Map and T Map, allowing you to choose your preferred map and making it easier to retrieve your bicycle.

▲ You can check the route to the location of your bike using the Navigate feature on SmartThings Find.

STEP 3. Find the Location of Your Lost Bike More Accurately Using the AR Camera

If you’ve reached a location near the spot where your lost bicycle is shown on the map app but still can’t pinpoint its exact whereabouts, click Search nearby to track it down using the signals transmitted by the Galaxy SmartTag2.

▲ The Search nearby feature shows you the location of your lost object more accurately by detecting the strength of the signals from the Galaxy SmartTag2. By using it in combination with the Ring feature, you will be able to find your belongings even quicker with the sound coming from the location of the Galaxy SmartTag2.

Featuring UWB technology, the Galaxy SmartTag2 offers the Find Using Camera feature, which uses augmented reality (AR) to help you find your things with greater accuracy and ease. After tapping Find Using Camera, you can track down your lost bike by following the arrows on your screen.

▲ You can find your bike using the Find Using Camera feature.

STEP 4. Add an Extra Layer of Security With Lost Mode

Lost Mode adds another level of security in protecting your bicycle. With this new feature, you can add your contact information and messages — making them accessible to anyone who finds your bike and scans the Galaxy SmartTag2 using an NFC reader on their smartphone.

Thanks to the Bluetooth Low Energy (BLE) capabilities, the tag will detect and send notifications to other Galaxy users passing by your bike. Lost Mode also prevents other Galaxy users from connecting to your Galaxy SmartTag2 by locking the pairing process.

▲ When you scan the Galaxy SmartTag2 with an NFC reader on your smartphone, you can access the owner’s contact information along with any personalized messages.

The Galaxy SmartTag2 comes with additional security features. The Notify when left behind feature alerts you if your bike moves too far from your smartphone. Additionally, the Location history feature allows you to review your bike’s location history from the past week, providing extra assurance that your valuable bike stays safe and sound.

▲ (From left) The Notify when left behind feature and the Location history feature

Thanks to the Galaxy SmartTag2, you can ride your bike with peace of mind — knowing that you can track its location anytime, anywhere. Stay tuned to Samsung Newsroom for more tips and tricks for the Galaxy SmartTag2.

¹ Average number of abandoned bicycles collected from 2019 to 2021 (Source: Statistics Korea Korean Statistical Information Service (KOSIS), as of September 2022)
² Protective case accessories for the Galaxy SmartTag2 are sold separately.

“We are constantly looking at ways to make people’s lives more convenient through Samsung Galaxy’s industry-leading innovations,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics. “With the Galaxy SmartTag2, we set out to make sure Samsung Galaxy users can find their belongings in an easy and intuitive way. With an enhanced finding experience and a longer battery life, Galaxy SmartTag2 will provide users with greater peace of mind for longer and in more situations.”

Intuitive Features Make Finding Lost Items Easier Than Ever¹

Galaxy SmartTag2’s brand-new Lost Mode² allows users to input their contact information via a message. Then, anyone who discovers an item with a Galaxy SmartTag2 attached can use their smartphone to scan the tag and see the owners’ message and contact information. This means a Galaxy SmartTag2 attached to a pet’s collar is now a convenient way to ensure the pet owner’s phone number is always there, in most places where the pet might wander. Lost Mode works with any mobile device with NFC reader and web browser.

Galaxy SmartTag2 now provides an improved Compass View feature, enhancing the user experience by providing arrows to show the direction and distance of the Galaxy SmartTag2 in relation to the user. This mode is available on any UWB-supported Galaxy smartphone, such as the Galaxy S23 Ultra.³

The SmartThings Find app has also been upgraded, with newly registered Galaxy SmartTags that now installs a shortcut to the app on the user’s smartphone, allowing users to launch SmartThings Find more quickly. Additionally, the app now features a full screen map view and an intuitive interface, making the user experience even more seamless.

Finally, when switching Galaxy smartphones, SmartTag2 now automatically re-syncs you’re your now Galaxy smartphone using your Samsung account.

New Modes Mean Longer-Lasting Battery⁴

Users can now enjoy Galaxy SmartTag2 for longer with the brand-new Power Saving Mode, available alongside an improved Normal mode. For users who rely on SmartTag to continually track items, Power Saving Mode is the perfect option to maintain battery life while ensuring you can keep an eye on your things. With Power Saving Mode, Galaxy SmartTag2’s battery now lasts up to 700 days, more than twice as long as previous Galaxy SmartTag models. Even in Normal Mode, battery life is now extended to 500 days, a 50% increase on previous models. With the flexibility to switch between two modes, users can track their valuables — from car keys to bikes — for longer.

Sleek Design Adapts to Even More Conditions and Brings More Use Cases

Galaxy SmartTag2’s new compact size and ring-shaped design was created with ease of use in mind. The large metal loop enhances product durability by using metal on the inside of the ring for greater resilience that can support accessories such as clips and keyrings. These accessories can also attach to bags and luggage.

Galaxy SmartTag2’s durability has also been upgraded with an IP67⁵ rating for water and dust resistance. This enables users to track their items in even more challenging environments, such as when travelling outdoors. For pet owners, there’s no need to worry about everyday wear and tear on the device from pet’s water bowls or running around outside.

Galaxy SmartTag2 also supports a new pet walking mode, making it easy for users to log walks with their furry friends.

Peace of Mind, Repackaged

Galaxy SmartTag2 retains many of the popular features from Galaxy SmartTag and Galaxy SmartTag+. It takes advantage of both Bluetooth Low Energy (BLE) and UWB capabilities, leveraging Augmented Reality (AR) Find technology to visually guide users toward their item using their Samsung Galaxy smartphone camera. In addition, Galaxy SmartTag2 works within maximum Bluetooth range of 120 meters and can control smart home appliances through the SmartThings app.

Samsung remains committed to securing the privacy of Samsung Galaxy users, with the device’s location only to be made available with the user’s permission. SmartThings Find also encrypts user data and is supported by Samsung Knox for an extra layer of security. Furthermore, disabling Lost Mode immediately hides the owners’ contact information and wipes the message left by the owner from the device.

For Samsung Galaxy users, SmartThings Find can also provide security through its “Unknown tag alerts” feature. This feature alerts users of any unauthorized tracking by sending them a notification if SmartThings Find detects an unknown SmartTag following them. This helps protect users and prevent against the abuse of location tracking services.

Galaxy SmartTag2 also works seamlessly with SmartThings Station, which is integrated with SmartThings Find — serving as an always-at-home device scanner — helping users keep track of valuables that have a SmartTag attached. SmartThings Station will notify users of the location of their tagged item — from personal items like TV remotes, wallets, keys and registered devices like smartphones, tablets, watches and earbuds. Pet owners will also receive an alert when a tagged collar moves too far from the SmartThings Station, helping them keep furry friends close to home.

¹ For Galaxy SmartTag2, Samsung account log-in and registration on SmartThings Find is required. Galaxy SmartTag2 needs to be paired with ultra-wideband (UWB)-enabled Galaxy smartphones with Android 11 or higher to fully function. Accuracy may be reduced if there’s an obstacle between you and the tag, such as when the tag is inside a drawer, behind a wall or in a car.
² Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings app.
³ Current Galaxy products that support UWB include Galaxy Note20 Ultra, Galaxy S21+, Galaxy S21 Ultra, Galaxy S22+, Galaxy S22 Ultra, Galaxy S23+, Galaxy S23 Ultra, Galaxy Z Fold2, Z Fold3, Z Fold4 and Z Fold5.
⁴ Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Tested with results from a pre-release version of the device using inbox CR2032 battery. Actual battery life may vary depending on different usage patterns, device model or the battery manufacturer.
⁵ Galaxy SmartTag2 is rated as IP67. Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use or soapy water. Water and dust resistance of device is not permanent and may diminish over time.

This milestone demonstrates a swift and steady expansion for SmartThings Find, which has registered 100 million more nodes since July 2022, achieving 1.5 times growth in just 10 months. It also means a boost in the efficacy of the device location service, as each opted-in device has the ability to help locate another. The higher the number of devices, the more powerful SmartThings Find becomes for users.

“We’re thrilled to witness this fast growth in SmartThings Find. Our connected device ecosystem enables many new possibilities and meaningful benefits, such as alleviating the stress of misplacing a device and ensuring the safety of belongings,¹” said Jaeyeon Jung, Corporate Executive Vice President and Head of SmartThings at Samsung Electronics. “With the benefits SmartThings Find provides, we also are deeply committed to the safe and secure use of these technologies. SmartThings Find incorporates enhanced security and privacy features to protect user data and also guard against misuse, and we also are working with the wider industry to support specifications and standards that further enhance security.”

SmartThings Find can quickly locate multiple types of Samsung Galaxy devices, including smartphones, tablets, watches and earbuds. It can also locate Galaxy SmartTag or SmartTag+² devices, which attach to items such as keys or luggage.

Peace of Mind Through Convenience and Security

As SmartThings Find continues to benefit an increasing number of users, security and privacy remain top priorities for Samsung. To ensure sensitive information is safeguarded, SmartThings Find encrypts user data and implements further protection through Samsung Knox, the defense-grade security platform on Samsung Galaxy devices. A device’s location data is only shared with other people with the user’s permission, and the ID of each user’s device changes every 15 minutes and is stored anonymously.

With the “Search for unknown tags near you” feature, Android and iOS users can easily determine if unknown tags are near them manually. This feature can provide a gauge showing the signal strength of the tag, allowing users to know how close the unknown tag is to their current location. If needed, users can designate certain tags as “safe” if they are identified.

For Galaxy users, SmartThings Find can also provide security through its “Unknown tag alerts” feature. This feature alerts users of any unauthorized tracking by sending them a notification if SmartThings Find detects an unknown SmartTag following them. This helps protect users and prevent against the abuse of location tracking services.

To activate the feature, users should locate the Find service within the SmartThings app’s “Life” tab. Within the settings menu, users can toggle “Unknown tag alerts” feature on and off or search for unknown tags near them manually.

¹ Must be within Bluetooth range of eligible Samsung Galaxy devices.
² SmartTag and SmartTag+ are available for all Samsung Galaxy smartphones, tablets and other devices running Android 8 or later. AR finding feature in SmartTag+ is available on UWB-equipped devices including Galaxy S23+ and Ultra, Galaxy S22+ and Ultra, S21+ and Ultra, Note20 Ultra, Z Fold2, Z Fold3 and Z Fold4.

As the smart home market continues to grow, users need simple, interoperable and dependable ways to connect a more significant number of devices. SmartThings Station offers quick setup and compatibility with a range of smart home products, including Matter devices, with the simplicity that users expect from Samsung. With SmartThings Station, users can automate different aspects of their home environment, setting routines that add convenience to their day and help to reduce energy waste such as switching off lights and appliances easily.

“Having a smarter home shouldn’t be complicated or expensive. So we wanted to create SmartThings Station as a simple, reliable and expandable smart home hub,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics. “The number of devices in a connected home continues to grow, especially in light of the recent Matter standard launch. We’re proud to play a role in making it easier to embrace this exciting technology.”

A Smarter Home With Minimal Effort

Samsung’s SmartThings Station is easy to set up. When a user powers the device on for the first time, pop-up messages will appear on a user’s Samsung Galaxy smartphone to help guide users through the connection process smoothly.² Users may also choose the option to efficiently onboard devices with a simple scan of a QR code³ with a smartphone camera.

Intuitively Adapts to Users’ Daily Routines

A smart home hub helps multiple devices, including thermostats, lighting and power outlets, seamlessly interconnect with other devices connected to the smart home server so they all work together to create a harmonized environment. SmartThings Station makes it easy to automate pre-set routines created via the SmartThings mobile app without requiring users to control individual devices manually.

With a press of the Smart Button on the SmartThings Station, users can activate a routine created on their SmartThings app. For example, when it’s time for bed, a quick tap could trigger a routine for sleep — which could turn off the lights, close the blinds and lower the temperature. Or, if a movie night is on the cards, a movie routine could turn on the TV and dim the lights. When leaving home, the SmartThings Station can turn off power outlets and unused appliances to save energy and activate a security system. Users might also want a gaming routine, which could activate specific TV and lighting settings and turn on “Do not Disturb” mode.

Consumers can trigger up to three different routines just by pressing the Smart Button, with short press, long press or double press activations. Routines can also be activated via the SmartThings app whether people are at home or away.

Find and Manage Your Devices Around Home More Accurately

SmartThings Station is also integrated with Samsung’s SmartThings Find, a rapidly growing asset tracking service. It helps users to find misplaced devices — double pressing the Smart Button can ring your nearby phone, making it easier to find.⁴

Serving as an always-at-home device scanner, SmartThings Station helps Samsung Galaxy users to keep track of the locations of their registered devices — from smartphones, tablets, watches and earbuds to personal belongings such as keys or a wallet that have a Galaxy SmartTag or SmartTag+⁵ device attached. By routinely scanning for devices, SmartThings Station will tell users the location of connected smart devices or tags around the home and share an alert on the user’s smartphone when a tag or device leaves or returns home.⁶

A Fast Charging Pad That Fits Perfectly in a Smart Home

SmartThings Station is also a powerful charging pad supporting up to 15W wireless charging.⁷ Fast charging is an ingenious addition to a smart home hub because it works so well with the rhythms of life. Users can choose to receive an alert when charging is completed so they can pick up play where they have left off or switch to charge another device.

Availability

SmartThings Station will launch in the U.S. and Korea. The device will be available in black or white from early February 2023 in the U.S. market.

¹ Up to 15W wireless charging is available for devices that support 15W. Actual charging speeds may vary by device and depending on usage charging conditions and other factors.

² Available on Samsung Galaxy Smartphones with SmartThings app installed.

³ Only for Matter devices with a QR code.

⁴ Requires turning on the feature on the SmartThings app. Users also can turn off the feature or replace it with other routines or trigger both simultaneously.

⁵ Galaxy SmartTag/SmartTag+ sold separately.

⁶ Requires set-up on the SmartThings app.

⁷ Wireless charger requires power connection.

“We’re proud and excited to see the rapid growth of the SmartThings Find service. In less than two years, 200 million devices have opted in to help fellow Samsung Galaxy users find their misplaced devices — making it one of the fastest growing services at Samsung,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “Losing a device can be stressful, but SmartThings Find makes it easier to quickly locate and recover your device. It’s just one example of how a connected ecosystem of devices creates meaningful experiences for Samsung Galaxy users all over the world.”

As a rapidly growing location service, SmartThings Find enables Samsung Galaxy users to quickly locate registered Samsung Galaxy devices — from smartphones, tablets, watches and earbuds to personal belongings such as keys or your wallet that have a Galaxy SmartTag or SmartTag+¹ device attached. SmartThings Find leverages Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technology² to locate your item. If your device is outside of your phone’s range, other nearby Samsung Galaxy users who have opted into SmartThings Find can help you locate it. If you grant SmartThings Find permission, SmartThings Find can also alert users that they have left their device behind.

Ensuring the security of sensitive information like location data is a top priority for Samsung. SmartThings Find encrypts user data and keeps it protected by the defense-grade security platform, Samsung Knox. A device’s location data is only revealed to other people with the user’s permission and the ID of each user’s device changes every 15 minutes and is stored anonymously. SmartThings Find also helps users identify unknown SmartTags that follow them for a certain period of time.

▲Search for unknown tags in the SmartThings Find App.

To find out more about SmartThings Find, visit SmartThings Find website.

About SmartThings:

SmartThings is the premier technology enabling connected living and driving the future of IoT. Its open platform already supports thousands of devices across hundreds of brands and offers endless possibilities to innovators and developers seeking seamless connectivity in a vast IoT ecosystem. The company is committed to bringing smart functionality and capabilities everywhere consumers want to be, while enhancing the user experience. There are currently millions of people in more than 200 countries accessing SmartThings technology daily to create automations and control facets of their smart homes via the SmartThings App and through a range of Samsung products such as phones, TVs and digital appliances. SmartThings offers the most flexible amount of protocols, including the new IoT standard, Matter. Launched in 2012, SmartThings is headquartered in Mountain View, CA and is a founding board member of Connectivity Standards Alliance, an organization of hundreds of companies creating, maintaining and delivering open, global standards for the IoT. For more information, please visit www.smartthings.com.

¹ SmartTag is available for all Samsung Galaxy smartphones, tablets and other devices running Android 8 or later.
SmartTag+ is available on UWB-equipped devices Galaxy S22+ and Ultra, S21+ and Ultra, Note20 Ultra, Z Fold2 and Z Fold3.

² UWB-equipped devices only

“We’re incredibly proud of how quickly the SmartThings Find service has grown in less than a year, helping people all over the world locate hundreds of thousands of misplaced devices every day,” said TM Roh, President and Head of Mobile Communications Business at Samsung Electronics. “SmartThings Find is yet another example of how Samsung is continuing to create meaningful new experiences that help make life more convenient and less stressful.”

The fast-growing SmartThings Find service enables users to pinpoint registered Galaxy smartphones, smartwatches, earbuds and even S Pen Pro, as well as personal belongings—like keys or wallets—that have a Galaxy SmartTag or SmartTag+ device attached. SmartThings Find, a standout feature of the SmartThings ecosystem, uses Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technology to locate misplaced devices. Even if the device is offline, other Galaxy users can opt-in to enable their Galaxy smartphone or tablet to help others find nearby lost devices. 

SmartThings Find is continuing to evolve with the addition of the newly launched SmartThings Find Members service, which now enables users to invite friends and family to become members of their SmartThings account, so they too can find and manage their devices. Users can now invite up to 19 other people to become members and locate up to 200 devices at once. Once someone has accepted your invitation to SmartThings Find Members, you can opt for them to be able to view your selected devices and locations for specific devices, all upon your consent.

SmartThings Find Members is particularly useful for families, as they try to keep up with pets or keep track of their car keys—even if they don’t have their phone with them.

For more information about the SmartThings app and SmartThings Find service, visit: www.smartthings.com/partners/smartthings-find.

About SmartThings
SmartThings is the premier technology enabling connected living and driving the future of IoT. Its open platform already supports thousands of devices across hundreds of brands and offers endless possibilities to innovators and developers seeking seamless connectivity in a vast IoT ecosystem. The company is committed to bringing smart functionality and capabilities everywhere consumers want to be, while enhancing the user experience. There are currently millions of people in more than 200 countries accessing SmartThings technology daily to create automations and control facets of their smart homes via the SmartThings App and through a range of Samsung products such as phones, TVs, and digital appliances. SmartThings offers the most flexible amount of protocols, including the new IoT standard, Matter. Launched in 2012, SmartThings is headquartered in Mountain View, CA and is a founding board member of Connectivity Standards Alliance, an organization of hundreds of companies creating, maintaining, and delivering open, global standards for the IoT. For more information, please visit www.smartthings.com.

Users of the latest Galaxy A Series devices can now seamlessly and securely share music with their friends’ Galaxy devices and Galaxy Buds thanks to such features as Music Share and Buds Together, removing the fuss of switching Bluetooth connections or sharing earbuds.

You can also keep tabs on your belongings, from your Galaxy devices to your wallets to your pets, with the new SmartThings Find and Galaxy SmartTag features, which let you check your items’ locations easily and quickly.

Learn more about the awesome new range of Galaxy ecosystem and connectivity features available on the latest Galaxy A devices in the videos below.

SmartThings Find Becomes One of the Fastest-Growing Location Services

SmartThings Find,¹ one of the standout features of the SmartThings ecosystem, enables Galaxy users to locate registered Galaxy smartphones, tablets, smartwatches and earbuds quickly and easily using Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technologies. It can also help find personal items such as keys, bags and bicycles that have one of Samsung’s small, Bluetooth-powered Galaxy SmartTag devices attached.

SmartThings Find users can help others find lost or misplaced items by opting in via the SmartThings app.² Since its launch in October 2020, more than 70 million devices have been registered and with a quick consent, 700 million Galaxy users can participate in the SmartThings Find network, making it one of the fastest-growing location services in the world.

SmartThings Find Is Enhanced With New Safety and Convenience Features

In addition to its device expansion, people are increasingly using SmartThings Find to keep tabs on their most important possessions. In fact, over half of Galaxy SmartTag users attach it to their house keys or car keys, closely followed by backpacks, wallets and bicycles. Now, beginning next week, Galaxy users will benefit from two new SmartThings Find features that will not only make finding these items more convenient, but will also give them peace of mind when it comes to their safety.³

First, users will now be able to use Bixby⁴ for convenient hands-free, voice-activated Galaxy SmartTag searches. Users can easily and quickly find their belongings by calling out the SmartTag’s name to Bixby; for instance, if the user asks “Hi Bixby, where’s my bike?” Bixby will immediately find and share its exact location by ringing it.

In addition, the new Unknown Tag Search feature can detect a Galaxy SmartTag that doesn’t belong to you is moving along with you. With the press of a start button, Unknown Tag Search will scan for unknown SmartTags and provide a list to ensure nobody is secretly tracking your location.

As a reminder, all SmartThings Find user data is encrypted and securely protected through a randomized private ID, which changes every 15 minutes, ensuring that the device’s location is not revealed to anyone except its owner.

The SmartThings Ecosystem Is Continuing to Evolve

SmartThings Find is just one feature of the ever-expanding, trusted SmartThings ecosystem, which has deepened its capabilities and evolved into an IoT service across Galaxy smartphones and tablets, Samsung TVs and home appliances.

In select markets, SmartThings has expanded beyond popular uses like Smart Home controls or Smart Car features, to analyze users’ electricity usage patterns and recommends more energy-efficient control options for connected devices.⁵ In addition, SmartThings Air helps monitor the surrounding environments’ air quality by automatically recommending adequate settings for air purifiers.⁶

“Samsung is proud that SmartThings has become an industry-leading ecosystem,” said Jaeyeon Jung, Vice President and Head of SmartThings Team, Mobile Communications Business at Samsung Electronics. “We are just beginning to scratch the surface of its potential and cannot wait to unveil more in the near future.”

For more information about the SmartThings app and SmartThings Find service, please visit: www.samsung.com/smartthings.

¹ Requires initial setup on a Samsung Galaxy smartphone running Android 8.0 or higher & RAM of 2.0GB or above and opt-in for location tracking through the SmartThings Find service of the SmartThings app.

² Once you report your tag as missing in SmartThings Find, any nearby Galaxy device that has opted in will alert the SmartThings server about its location and you will receive a notification. All data in SmartThings Find is encrypted and protected, so the tag’s location isn’t revealed to anyone but you.

³ Requires the latest version of the SmartThings app, which will be released on a rolling basis via the Samsung Galaxy Store and Google Play Store, starting from next week.

⁴ Supported on Galaxy smartphones running Android 8.1 or higher.

⁵ Availability may vary by market. Please consult your device’s capabilities for more details.

⁶ Availability may vary by market. Please consult your device’s capabilities for more details.

It was this revelation that inspired Samsung Electronics to launch Galaxy SmartTag in January 2021 as a part of the SmartThings Find service.² This compact device can be attached to your belongings such as bags, keys and more. Once a user connects and pairs their Galaxy SmartTag with their smartphone, the tag allows them to conveniently track and manage the location of that item right on their smartphones, preventing them from losing their prized possessions. And most recently, Samsung launched a new version of the tag, Galaxy SmartTag+, which uses ultra-wideband (UWB) technology to pinpoint locations even more precisely.

Samsung Newsroom met with the developers of Galaxy SmartTag to find out about the research and development that went into this innovative product, as well as how consumers can best make use of it.

▲ HanJun Ryu, Jimo Park, Jinhong Jeong, So-Ra Hyun, and Bruce Jang from the SmartThings Strategy Group at Samsung Electronics’ Mobile Communications Business pose to showcase the unique benefits offered by Galaxy SmartTag.

A Wide Variety of Potential Uses

When you accidentally drop your pet’s leash while walking them, or if your pet runs out when the door is open, tracking them down again can prove a real headache. However, when you attach Galaxy SmartTag to your pet’s collar, you can instantly view their location to quickly find them and bring them home.

HanJun Ryu introduced some other possible scenarios in which the Galaxy SmartTag comes in handy. “In hospitals, there is a range of movable pieces of equipment that have to be put back in the exact same place after use. If they are not returned to the right location, they can have dire consequences in an emergency. But it’s not only hospitals, attaching a Galaxy SmartTag to items like these – and other objects that must be returned to specific locations, like bicycles and shopping carts – can prevent them from getting lost and save a lot of time,” Ryu explained.

More Precise Tracking, Even Over Long Distances

Samsung utilizes Bluetooth Low Energy (BLE) technology so that users can use their mobile device to easily locate items with Galaxy SmartTags attached.³ As the user gets closer to the item, the BLE signal gets stronger and the green circle displayed on their phone grows larger. “When users are close to their devices, they can tap the ‘Ring’ icon to make their Galaxy SmartTag emit a sound that allows them to easily locate their lost item, even if it’s not immediately visible, like under a sofa or a seat,” explained Jimo Park.

For when your item is further away, Galaxy SmartTag includes an “Offline finding” feature. It draws help from other nearby Galaxy devices, such as smartphones and tablets, to enable users to easily locate their items. What’s more, Offline finding even works when the assisting devices are not connected to Bluetooth. If a Galaxy user with Offline finding mode passes close by the Galaxy SmartTag, then the BLE signal is automatically detected and the location information is sent to the SmartThings server, which then sends the information to the SmartTag user’s smartphone. Essentially, the assisting device picks up the “SOS message” from the Galaxy SmartTag and securely passes it along to the user.

Galaxy SmartTag also has strong security features with its proprietary technology, “Private ID”. The encrypted Private ID function is designed to protect the user’s device by randomly changing the device’s ID every 15 minutes to prevent the BLE signal from being misused.

On top of that, Galaxy SmartTag+ is available from today,⁴ which uses UWB technology to provide even more accurate locating capabilities. Users can locate their missing items in real-time with augmented reality (AR) overlay and even receive location information that is precise down to the centimeter.

“I hope Galaxy SmartTag and SmartTag+ help users find lost items and give them peace of mind that their most valuable possessions have an added layer of protection,” said Ryu. “Going forward, we are excited to continue to make our users’ finding experience better – we expect it to become a must-have device that users can’t be without.”

¹ ‘The Ebbinghaus Forgetting Curve’ by Hermann Ebbinghaus, includes the findings of a study on memory and retention

² Available in the SmartThings application

³ Bluetooth range is up to 120m without obstruction. Requires initial setup on a Samsung Galaxy smartphone running Android 8.0 or higher & RAM of 2.0GB or above and opt-in for location tracking through the SmartThings Find service of the SmartThings app

⁴ Availability may vary by market.

Samsung Electronics today announced the official launch of Galaxy SmartTag+, available starting on April 16.¹ Galaxy SmartTag+ is equipped with both Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technology so that it can pinpoint the location with greater accuracy.² It also uses augmented reality (AR) technology to visually guide you towards where your missing item is located using your smartphone’s camera.³

Easily find your misplaced items

Galaxy SmartTag+, the newest iteration of Samsung’s Galaxy SmartTag, can be attached to everyday items, like a backpack or keychain, so they can be precisely and easily located through the SmartThings Find service on your Galaxy device.⁴

Locate your belongings visually with new AR Finder technology

Because Galaxy SmartTag+ is both BLE- and UWB-enabled, you can now use AR technology to find your missing item.⁵ The AR Finder guides you with an easy-to-follow interface on your UWB-equipped smartphone, such as Galaxy S21+ or S21 Ultra, which shows you how far away you are from your Galaxy SmartTag+ and points you in its direction. And once you’re closer to the tag’s location, you can choose to have it produce a loud ring so that even if it’s slipped under the sofa, you’ll have no trouble finding it.

“UWB is a true game changer, making it possible to lock onto the position of an object with much greater precision,” said KJ Kim, EVP and Head of Mobile R&D Office, Mobile Communications Business at Samsung Electronics. “That’s why we’re continuing to expand UWB throughout the Galaxy ecosystem, finding new ways to leverage this technology to help make people’s everyday lives easier and more convenient.” 

Pinpoint your tag’s location, even when it’s far away

Galaxy SmartTag+ can also leverage SmartThings Find’s powerful detection capabilities, allowing you to locate tagged items on a map, even if it’s misplaced somewhere very far from where you are. That’s because the tags use BLE connectivity and the power of the Galaxy device network. SmartThings Find users can choose to opt in via the SmartThings app and enable their Galaxy smartphone or tablet to help others find their own lost tags or devices. Once you report your tag as missing in SmartThings Find, any nearby Galaxy device that has opted in will alert the SmartThings server about its location and you will receive a notification. All data in SmartThings Find is encrypted and protected, so the tag’s location isn’t revealed to anyone but you.

Remotely control your smart devices with the click of a button

On top of that, Galaxy SmartTag+ and SmartTag are helpful for more than just locating lost possessions. Forgot to turn off your bedside lamp but you’ve already left the house? Rather than running back home, you can use your SmartTag+ or SmartTag to turn off the light remotely.⁶ Through the SmartThings app, you can choose different functions you would like your tag to complete when you press or hold down the tag button.

Galaxy SmartTag+ is progressively available from April 16.¹ Galaxy SmartTag+ operates using the SmartThings Find service, provided in the SmartThings app. To find out more, visit www.samsung.com/smartthings.

¹ Availability and timing may vary by market.

² Versus Galaxy SmartTag with only BLE technology.

³ Within AR Finder feature of the SmartThings Find service, provided in the SmartThings app.

⁴ Bluetooth range is up to 120m without obstruction. Requires initial setup on a Samsung Galaxy smartphone running Android 8.0 or higher & RAM of 2.0GB or above and opt-in for location tracking through the SmartThings Find service of the SmartThings app.

⁵ Available on Galaxy devices with UWB technology, including the Galaxy Note20 Ultra, Galaxy S21+, Galaxy S21 Ultra and Galaxy Z Fold2.

⁶ Must be within Bluetooth range of Galaxy phone.

On January 19, Samsung Electronics launched Galaxy SmartTag, a gadget to take the pain out of misplacing your personal items. Measuring slightly less than 4cm by 4cm and weighing only 13 grams, the Galaxy SmartTag can be attached to keys, luggage or any of your other personal belongings to make them easily trackable on your smartphone.

How to Use the Galaxy SmartTag

Before you can use your Galaxy SmartTag, it first needs to be connected to your smartphone¹.

Simply press the button in the middle of the SmartTag, and then press it once more when prompted by your smartphone. You will then be able to see the location of the tag on a map using SmartThings Find in the SmartThings app and use features like navigation to locate the tag or have it emit a chime.

[Found it!] ① Car Keys Under the Sofa

You’re late for work, but the car keys you left on the shelf aren’t there anymore. You check your bag and your pockets, but the keys are nowhere to be found! You pick up your smartphone and open SmartThings Find. Once you press ‘Ring’, a beeping sound starts coming from under the sofa²– the last place you would have thought to check! Thanks to SmartTag, you make it to work on time.

[Found it!] ② Smartphone Stuck Down the Side of the Bed

You’re sure you left your smartphone on the bed, but after doing some housework you come back to find that it’s not there. There’s no one home who you can ask to call your phone, and even if there were, you left your phone on silent mode! You’re left with no choice but to search the entire house.

Luckily for you, your Galaxy SmartTag can also be used to locate your smartphone by activating the ‘locate smartphone with Tag’² feature to make your phone emit a sound. You press the button on your SmartTag twice, and your smartphone starts beeping, allowing you to locate it trapped between the mattress and the bed frame.

[Found it!] ③ My Dog, the Troublemaker

“Ding-dong”. When he hears the doorbell, your dog Buddy races to the door. As nice as it is that he greets visitors, he sometimes gets out while you’re receiving a delivery.

Once again, Buddy escapes the moment you open the door and runs off down the street. Fortunately, you’ve attached a SmartTag to Buddy’s collar. When the Galaxy SmartTag is near your smartphone, it uses Bluetooth Low Energy (BLE) technology³ to provide the location of the tag. If the tag is not near your phone or Bluetooth is disconnected, it uses other nearby Galaxy smartphones to detect the SmartTag signal and help you locate what you have lost. You open the map in SmartThings Find, navigate to the designated pin, and find Buddy waiting in front of the bakery.

[Found it!] ④ Using your Galaxy SmartTag to Operate Home Appliances

You’re heading out, and have already gotten to your car when you remember that you forgot to turn off the air purifier in the house. Instead of heading back in, you just press the button on the Galaxy SmartTag hanging from your bag.

The Galaxy SmartTag is useful not only for locating items, but also in remotely controlling your smart devices. Through the SmartThings app, users can set functions to be executed when the tag button is pressed once briefly, and when it is pressed and held.² Once you set up other devices in the ‘Mode’ menu of the SmartThings app⁴, you will be able to control multiple appliances with your SmartTag.

The Galaxy SmartTag is a compact, easy-to-use solution that helps you protect your possessions, from small objects to your most valuable belongings. If you are prone to misplacing things and want to take better care of your belongings, the Galaxy SmartTag is for you.

¹ Availability may vary by market and carrier. Available on Galaxy smartphones and tablets running Android 8 or later.

² Available only when both Galaxy SmartTag and your Galaxy smartphone are connected.

³ The Bluetooth range of the Galaxy SmartTag is up to 120 meters in an environment with no obstacles. Actual performance may vary depending on the environment.

⁴ Only possible to control devices that are registered on the SmartThings app

By placing a SmartTag on your keychain, wallet or even your family pet’s collar and connecting your Galaxy devices, you can easily locate your most treasured items. For even more customization, Samsung SmartTags have a button that you can turn into a controller for your smart home devices. In this video, we’ll give you some tips on how to use SmartTag and SmartThings Find.

“We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “We also recognize the importance of choice, especially now, and that’s why the Galaxy S21 series gives you the freedom to choose the best device for your style and needs.”

For over a decade, the Galaxy S series has delivered groundbreaking, flagship mobile experiences for people who rely on their smartphone for expression, connection and entertainment. The new Galaxy S21 series builds on this legacy to offer the premium flagship experience and make every day epic. Galaxy S21 will be available in a variety of models, so you can find the perfect complement for your personal style and needs. For users who demand a flagship mobile experience, with pro-grade camera innovations and top-of-the-line performance, at various price points, Galaxy S21 and Galaxy S21+ deliver in every category — and then some.

Bold New Style

With a bold new style, Galaxy S21 is built for expression. Galaxy S21 was designed for those who want a light design and compact 6.2-inch display¹. Galaxy S21+ sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and binge-watchers².

The Galaxy S21 series introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. S21 and S21+ will be available in a range of eye-catching colors, including a new signature color: Phantom Violet. And each device is coated with a luxurious haze finish on the back for a sophisticated look and feel.

Galaxy S21 touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing³. It automatically adjusts the frame rate based on the content whether you’re swiping through your social feeds or watching shows. The display is also easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield⁴ automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.

Make Everyday Moments Epic

Galaxy S21 continues Samsung’s legendary camera heritage with pro-grade enhancements and video innovations that enable users of every skill level to get the best shot. Whether you’re recording your puppy’s first encounter with a mirror, chronicling series game night antics or documenting spectacular views on a week-long road trip, Galaxy S21 and Galaxy S21+ have you covered. Just point, shoot and let Galaxy S21 do the heavy lifting — so you can capture the moment before it’s gone.

Improved 8K Snap lets you grab crystal clear images from your 8K video footage, so you can capture all the live action and get standout still shots every time you hit record. Even in fast-moving or bumpy conditions, your footage will be buttery-smooth with Super Steady video at an improved 60fps⁵. New Director’s View lets you see, switch, and select the best shot to tell your best story. Capture video with the front and rear cameras at once for real-time reactions with Vlogger View, and preview or change the angle, zoom or go wide without losing any action with Live Thumbnails. Paired with Samsung’s new Galaxy Buds Pro⁶, you can capture both ambient sounds and your voice at the same time using multiple mic recording⁷. That means you can set up Galaxy S21 in Pro Video Mode on a tripod and use Buds Pro as your voice mic, so you can step away and record speech, movement and background sound in crisp quality. With the power of AI, the popular Single Take⁸ feature allows you to capture a variety of still and video formats with one tap. It has been enhanced with new pro-style video settings like Highlight Video and Dynamic Slow-Mo, which lets you focus on the most compelling action in stunning stills and highlight reels.

Galaxy S21 and Galaxy S21+’s AI-powered triple-lens pro-grade camera is designed for those times when you want to be more intentional and have more creative control. The camera system intuitively assesses and adjusts to your scene to ensure you can perfectly capture any environment. In Portrait Mode, the AI-powered camera leverages an improved 3D analysis that more accurately separates the subject from the background. It also brings in options for virtual studio lighting and AI background effects to make sure the subject pops from the frame. It also works for selfies too. For elusive faraway shots, whether you’re on a hike or sitting in the back row, improved Space Zoom helps you get clear and steady shots. The new Zoom Lock minimizes shaky hands and captures clearer images at 30x zoom on Galaxy S21 and Galaxy S21+, by leveraging AI to keep your focal point in the center of the frame. Plus, enhanced processing power means bright pictures, even in the dark, so you can do proper justice to gorgeous sunsets and skylines.

Connectivity and Performance That Delivers

Samsung is committed to helping you stay connected, and keeping your data secure, in more convenient and personalized ways. Galaxy S21 delivers next-generation performance and seamlessly connects you to the Galaxy Ecosystem to give you more flexibility, no matter your routine, so you can do more with confidence.

Galaxy users love and expect powerful experience. The Galaxy S21 features the latest and most advanced smartphone chipset yet in a Galaxy for greater speed, energy efficiency⁹, and advanced computing capabilities to support 5G connectivity and on-device AI¹⁰. Galaxy S21 packs all the power you need to process photos, record 8K videos, enjoy a cloud gaming marathon and make the perfect video clips.

We rely on our smartphones more than ever, which is why protecting sensitive information is more important than ever. Galaxy S21 is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 to add a new layer of protection.

Galaxy S21 also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos before sharing. With Galaxy S21’s all-new Private Share function¹¹, you can also control who gets access to the content you send, and how long it’s available – so you can share content worry-free.

Galaxy S21 is designed to be used with other Galaxy devices and with SmartThings Find, it can help you quickly and easily locate your compatible Galaxy devices even when they’re offline. Whether you left your device in another room, under the seat of your car or in a completely different city, SmartThings Find will send you in the right direction. You can now locate non-connected devices, with Samsung’s new Galaxy SmartTag¹² Bluetooth locator. Simply attach a SmartTag to your keys, a bag or even your pet’s collar and you can use SmartThings Find to find the item or your pet.

Optional Samsung Care+ Coverage

Experience total peace of mind and get the most from the new Galaxy S21 with Samsung Care+. Enjoy a personal set-up session with a Samsung Care+ Pro, 24/7 dedicated support via phone or chat, screen repairs, an extended warranty¹³ and coverage for accidental damage¹⁴. Add Samsung Care+ at checkout on samsung.com/samsung-care-plus/.¹⁵

For more information about Galaxy S21 /Galaxy S21+, please visit news.samsung.com/galaxy, www.samsungmobilepress.com, or www.samsung.com/global/galaxy/galaxy-s21-5g/. To learn more about Galaxy S21 Ultra, please visit www.samsung.com/global/galaxy/galaxy-s21-ultra-5g/.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

* Audio and video specification has been revised on Feb 2, 2021 to provide more accurate information.

¹ Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole.

² Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole.

³ Compared to 60Hz screens.

⁴ Eye Comfort Shield is ‘off’ by default, and must be turned on in Settings. SGS, the world’s leading certification company, awarded Galaxy S21 series’ display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.sgs.com.

⁵ Super Steady video is limited to 1080p resolution.

⁶ Sold separately.

⁷ The feature is available on Galaxy smartphones or tablets with One UI 3.1 or above, which can be turned on and off in the Bluetooth® setting. Requires the same Samsung account to be registered on the devices. The availability of the feature may vary by application.

⁸ Single Take captures images and video up to 15 seconds.

⁹ Compared to Galaxy S20.

¹⁰ Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.

¹¹ Private Share works between Galaxy smartphones with Android P or later. App download required to send/receive Private Share link.

¹² Sold separately.

¹³ An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions for full coverage details.

¹⁴ Maximum of 3 accidental damage from handling claims per 12 month period. Additional restrictions apply. Please see terms and conditions for full coverage details.

¹⁵ Samsung Care+ coverage may vary by country, model and deductibles may apply.