“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Mr. Choong Ro Lee, President of Samsung Middle East and North Africa.

Mr. Choong Ro Lee, President of Samsung Middle East and North Africa, speaks about the company’s vision at Samsung MENA Forum 2016.

Samsung is delivering innovation that matters to the Middle East and North Africa (MENA) region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future to the Middle East.

As Samsung continues to deliver meaningful innovation to its customers in the region, the company is also committed to using its technological innovation to contribute to the benefit of society at large.

Speaking of his company’s view on Corporate Social Responsibility, Mr. Lee said, “We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade.”

In line with its growing role in the region, Samsung MENA was the recipient of five prestigious Cannes Lions Awards for community inspired initiatives – Samsung Tunisia’s Back up Memory mobile app campaign for Alzheimer’s patients, as well as Samsung Turkey’s Hearing Hands call center project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives.

Shaping the Future of Home Entertainment

Samsung is setting the standards for a superior viewing experience by bringing the next generation of consumer inspired innovation to its 2016 home entertainment lineup.

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place.

Mustafa Sadick, Senior Manager of Samsung Middle East and North Africa, introduces about Samsung’s 2016 TV business.

The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of, game console, OTT box or home theater system that is connected to the TV. This allows users to control such devices with the Smart Control remote — with no setup required.

Samsung is bringing the #1 Premium VOD Player in the MENA region, with its vast array of entertainment content to its Smart TV customers through our partnership with MBC SHAHID PLUS. This collaboration offers viewers a choice of on-demand exclusive Arabic series, shows and the latest Arabic movies.

Samsung also unveiled the latest additions to its audio product lineup, including the new soundbar lineup with the wireless rear speaker kit  that creates a “True” surround sound system without any wire, and Samsung’s Wireless Audio 360 Speakers that deliver the ‘sweet spot’ everywhere in the home with proprietary ‘Ring Radiator’ technology for a rich and vibrant audio experience.

Groundbreaking Technologies for Smarter Living in the Home

Samsung has introduced first-of-its-kind technologies to bring real innovation to the home. Transforming the home category from nice to have, to can’t live without, Samsung Digital Appliances pave the way for a smarter living with simple, thoughtful innovations that offer improved flexibility, convenience and functionality.

The pioneering Samsung RT7000 refrigerator with Twin Cooling Plus technology is the new and only Top Mounted Fridge with two independent cooling systems for each the fridge and freezer, which offers consumers flexibility with cooling and storage depending on their needs. With five (5) conversion modes, it is adaptable and saves energy depending on the user requirements.

Georges Barakat, Senior Manager of Samsung Middle East and North Africa, explains about the new Samsung Add Wash front-load washer.

Samsung technologies are also redefining freshness when it comes to frozen food. The groundbreaking Precise Chef Cooling technology has now been applied to the freezer of the new T9000 4-Door Flex Refrigerator so consumers can experience ‘first day fresh’ food every day, even with frozen produce.

The new range of Samsung washing machines now come with the much needed practical solutions for an easier laundry experience. The new Samsung Add Wash front-load washer enables consumers to add items or additional fabric softener during wash cycle using the additional Add Door located on the upper part of the main washer door.

Breaking Barriers for Progress in Mobility

At the MENA forum, Samsung stressed the importance of expanding the Samsung ecosystem of connected devices and reiterated its commitment to developing products and services that can support users’ different lifestyle needs and work seamlessly together to make their lives easier.

Breaking new ground in productivity and innovation, Samsung announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which integrates the most popular features of laptops and tablets. In less than a year, Samsung has also taken its virtual reality platform from concept to widespread adoption by expanding the compatibility of the Gear VR to a wide range of Samsung devices making virtual reality accessible to millions.

Maintaining the heritage of functional design through its wearables and mobile products, Samsung introduced the Gear S2 Classic with two new unique color variants—Rose Gold and Platinum, reflecting its commitment to bringing more choice with new material varieties to its consumers. Samsung also unveiled the Samsung Galaxy A (2016), a stylish mobile device that combines a large screen and a narrow 2.7 mm bezel for a superior viewing experience, perfect for customers who are not only practical, but want to express their personal style.

Committed to expanding its partner ecosystem to enhance regional consumers’ viewing experiences, Samsung also revealed that its customers will receive limited subscriptions to premium regional content with every purchase of the Samsung Galaxy View. The 18.4” Full HD screen offers an unprecedented mobile entertainment experience, further enhanced by a one year free subscription to beIN sports, as well as three month free trials to Shahid Plus, Telly, Starz Play and icflix.

During the keynote address, Samsung also presented its vision for the Internet of Things, and how its strategies translate into products, platforms and forging novel connections across a variety of industries.

Samsung introduced innovative components, such as the bio-processor, an all-in-one chip which can process several different biometric signals specifically designed for health orientated wearable devices.

As the world wraps up 2015, one renowned toy expert remains exceptionally occupied. Santa Claus is working around the clock to ensure a joyful and Merry Christmas. One his favorite new products – the Galaxy View – has made his preparations not only more convenient but downright enjoyable!

A New Addition to the Ho, Ho, Home Office

Boasting a large, 18.4-inch screen and captivating display, the Galaxy View was designed for entertainment. While Santa does enjoy binge-watching his favorite television series from time to time, he specifically likes the gadget for its productivity features and uses it to complete important tasks, such as checking the latest toy trends or shopping for bulk supplies of coal.

“The device’s ultra-large touch screen makes multitasking a cinch, which comes in handy when I need to update the naughty and nice list while checking my email,” Santa notes. “Things sure are easier now that I get Christmas lists sent directly to my inbox. I haven’t had to make a single trip to the post office so far this year.”

The Galaxy View, which is equipped with a stand, also comes in handy when Santa conducts meetings at his home office. “The head elves must be constantly educated on the latest in toy manufacturing, and the large screen, sharp graphics and crisp, clear audio of the device ensure that the presentations are engaging and delivered effectively.”

And for those moments when he needs to keep a closer eye on his workshop, the device’s front-facing camera allows for video chatting in real time so he can ensure that the toy production line and gift wrapping department are running smoothly.

Entertainment for Every Room of the House

When Santa needs a break from his hectic workload, he lets off steam by releasing his inner gamer. A long-time fan of console games, Santa especially loves S Console, a feature developed to bring mobile games to the big screen of the Galaxy View. Though the service, users can connect their smartphones to play mobile games in a more traditional way, without the need for a console.
His favorite game genre? Vehicle simulation. The flight simulators in particular, he claims, help him prepare for his annual trip around the world.

The attached handle and light weight, at only 2.65 kg, makes it easy to transfer the Galaxy View from the home office to the living room to the kitchen, where the Santa family uses the Galaxy View for browsing holiday recipes and watching instructional videos when cooking together.

A Device for the Whole Family

As things have become quite chaotic over the past couple weeks, Family Square—a specialized app inspired by the notes that busy family members leave for one another on refrigerators and countertops—allows the happy couple to communicate more easily.

“The missus loves Family Square because it lets her send me reminders to give Rudolph a bath or to not eat too many cookies in one sitting. I’ve started getting those reminders on a daily basis,” he jokes.

The Santa residence also uses Family Square to share photos and doodles on the device, which can be interconnected with one another’s smartphones. In this way, it brings them all a little closer, which is the one thing the man of the house is hoping to do more of when his holiday obligations for the year have been fulfilled.

In fact, Santa and his family have already planned a holiday movie marathon for the evening of Santa’s return from his big trip around the world—an evening where the long battery life of the Galaxy View will most certainly come in handy.

The first thing you will notice about the Galaxy View, the latest smart device from Samsung Electronics, is the large screen. Larger than most laptops, the Galaxy View practically disappears behind its impressive display. At first it may seem like a large tablet running Google Android, but then you notice the handle on top that lets you pick it up as easily as a shopping bag. You’ll see the tilting stand that lets you position the Galaxy View standing up right or laying at an angle. The Galaxy View is a smart device that cannot be judged by its first impression; it demands a closer look. So let’s explore what defines the Galaxy View.

The Changing Viewing Experience Needs a New Kind of Mobile Device

The Galaxy View stands on its own, resembling a large tablet or an all-in-one PC, with an 18.4-inch screen. We like to call it a movable display device, or “movable.” It’s a device that clearly excels at watching videos and other media, but weighing only 2.65 kilograms, viewers can easily move and transport the Galaxy View to wherever they would like to watch their favorite content.

“As mobile device technologies develop, the line between watching video content comfortably at home or conveniently on the move has faded away. With screen resolutions that match or beat high quality televisions, as well as apps that can play a huge selection of video content, users can easily enjoy watching video through mobile devices, but TVs still have comparative advantages. We wanted to create a device with a large, captivating screen, and with all the versatility and connectivity of a mobile device. If TVs are fixed, and tablet PCs are portable, then the Galaxy View lies in between: a movable,” said Hogon Kim, Manager of Product Strategy Team, Mobile & IT Communications Business.

The Galaxy View gives users a window to their content anywhere in the home, whether from a bedside table, on a kitchen island or in the living room. Its 18.4-inch display screen is a perfect size for viewers to enjoy bright, clear video at an arm’s length.

“Smartphones or tablets are meant to be used in the hand, but the Galaxy View is designed to be used from arm’s reach. This length is critical to the Galaxy View experience. We focused on this distance when we created the new user experience design. We eliminated many design features that require customers to micro-operate them with fine touch. We made sure the Galaxy View uses big icons that are more intuitive and readable,” explained Hyun Kim, Senior Designer at Mobile & IT Communications Business.

The Convenience of Media Home

“Media Home is the signature feature of the Galaxy View, differentiating the experience from other mobile devices,” continued Senior Designer Kim. “The point is to enable users to quickly find their preferred video services and watch their favorite content with a simple touch of the screen.”

People these days are no longer passive about how they watch TV. Rather than watching programs when they are broadcast, now people proactively look for the content they want at the time that’s best for them. For some people, that means rewatching their favorite drama series, while for others, maybe they want to share a favorite video they first found on their smartphone, now on the larger TV screen at home.

In addition, when they do watch livestreamed TV shows, people don’t want to stay in front of a fixed location. With a Galaxy View, they can clean the room, cook or wash dishes as they enjoy their favorite livestreamed broadcasts, using a screen significantly larger than a smartphone.

That is the focus of the Galaxy View product planners. The Galaxy View allows people to focus on the content they enjoy by providing the most versatile and engaging display, wherever they want to watch.

Groundbreaking Design with a Unique, 2-Way Stand and Diverse Content Partnership

With the Galaxy View, users can enjoy their favorite TV programs and video anywhere in the house. This is why Samsung introduced the two-way stand, to maximize the Galaxy View’s comfort and convenience. The handle makes the Galaxy View easy to hold and to move, while the two-way stand means it can be set vertically or at a comfortable angle, depending on how a user wants to use it. In addition, the dual speakers fire sideways, not downward, so sound quality is not be affected by the viewing angle.

Considering the Galaxy View is first of all a media content device, partnerships with content providers from around the world were a key to its success. There are different content preferences and regulations in each country, so the agreements and licenses all had to work according to local laws. For example, it is rare for UX designers to meet content providers or mobile service providers, but because the Galaxy View had to be customized depending on the country’s mobile service providers and TV service providers, it was vital that the UX designers directly communicate with the content partners.

“When people first saw a large display device with a handle and tilting capability, they said, ‘What on earth is this?’ The design concept for the Galaxy View was unlike any other device before. So we spent time with our partners, our friends in the world media, to explain and offer the real life experience of the Galaxy View,” said Frederick Shin, Assistant Manager of Product Strategy Team, Mobile & IT Communications Business.

Perfect Devices for Family

Beyond offering one of the best viewing experiences for watching videos, the Galaxy View also supports users with specialized apps like Family Square, to take full advantage of its role as a movable device for the home and family.

“The idea for Family Square clearly comes from the notes that busy families leave for each other on refrigerators and countertops. This application is a tool for households to communicate better. Simple messages can be left for each other, like, ‘Heat up the soup in the fridge when you get home from school’ or ‘Remember to reserve tickets for the show on Sunday at 2 o’clock.’ In addition, photographs and videos can be shared with comments, and people can doodle and share their drawings,” said YoungPil Sun, Senior Designer at Mobile & IT Communications Business.

If users download the Family Square application for their smartphones, the phones can be interconnected with the Galaxy View. For example, grandparents who live far away can use their Galaxy View to receive photographs of their grandchildren in real time and chat with their family through the device. In short, Family Square can enable closer communications and relationships.

The Galaxy View is also a perfect device for using Skype’s video call service. With video calls, friends and family never need to miss an important event again. Grandparents can see their grandchildren’s earliest steps and listen to their first words. The full-HD front camera can enhance image quality so that conversations are as vivid and real as if they were face to face.

Do You Enjoy Console Games?

“With the ‘S Console’ game app, the Galaxy View becomes an amazing device for playing console games, just like you’d play on your TV. The mobile game market is an exciting space these days as Android games become more advanced and sophisticated. S Console brings mobile games to the big screen of the Galaxy View, where they look fantastic, fit perfectly to the large display. Users can also connect game pads or use their smartphones to play mobile games in a more exciting game environment,” said Hyunjung Kwon, Senior Designer at Mobile & IT Communications Business.

By downloading the S Console Gamepad application, players can use their smartphones as game controllers. They can navigate through the game menus and play games using a smartphone display as if it were a multi-button controller. Among the many games that offer a Bluetooth option, S Console highlights 100 select titles.

Who Is the Galaxy View For?

The Galaxy View was envisioned by its designers as a fun and useful tool for everyone in the home, everywhere they live.

“It excels at showing off content and its apps are custom made to fit a variety of lifestyles. A cook might use it for recipes or keeping up with shows in the kitchen; children can play games in the living room; the sports fan can take the tablet from room to room and outside to the grill, keeping tabs on the action without sacrificing the large screen experience.” said DaYoung Park, Manager of Product Strategy Team, Mobile & IT Communications Business.

In addition, there are many innovative uses for the Galaxy View outside home. It can be a great educational tool for schools and other institutes. It’s a welcome companion on camping trips or tailgating, with a battery that can support eight hours of video playback. Or use it to play music videos at parties, with speakers capable of providing some serious sound.

The Galaxy View has already been released in several markets, including the U.S., Canada, Singapore and the Netherlands, and it will gradually roll out around the globe. Samsung’s new movable display device, the Galaxy View offers new levels of fun, communication and media enjoyment for all.

Samsung Electronics, a global leader and award-winning innovator in consumer electronics, semiconductors and telecommunications, today announced that it won 38 prestigious International Consumer Electronics Show (CES) 2016 Innovation Awards. The Consumer Technology Association (CTA), the producer of CES 2016 – the global gathering place for all who thrive on the business of consumer technologies, who has been recognizing achievements in product design and engineering since 1976, has honored Samsung with one more Best of Innovation Award this year than last year.

Among Samsung’s 38 CES 2016 Innovation Awards are three Best of Innovation Awards. Products entered in the CES Innovation program are judged by a pre-eminent panel of independent industrial designers, engineers and members of the trade media to honor outstanding design and engineering in cutting-edge consumer electronics products across 27 categories.

“Samsung continues to deliver unique experiences for our consumers worldwide through the many products that help people lead more connected lives,” said Gregory Lee, president and CEO of Samsung Electronics North America. “We are honored that CTA and the industry recognizes our ongoing commitment to innovation and excellence in consumer experience as we look forward to demonstrating our latest achievements at the 2016 International Consumer Electronics Show.”

Samsung’s award-winning products span 18 categories including, TV, Monitor, Mobile, Tablet, Digital Imaging, Wearable, Home Appliance and Memory. Many of Samsung’s award-winning products will be on display at CES 2016, which runs January 6-9, 2016, in Samsung booth #11906 in the Central Hall of the Las Vegas Convention Center. Some of the winning products will be showcased at Samsung’s CES press conference, scheduled for 2 p.m. on Tuesday January 5, 2016.

Following are details on some of Samsung’s award-winning products:

Samsung Gear S2 – A completely re-designed smartwatch that centers on an intuitive circular design with a rotating bezel that allows users to easily and precisely navigate the UI with the turn of a dial. The Gear S2 provides at-a-glance notifications to check calendars, e-mails, send texts and more.

Galaxy S6 edge+ – With an immersive, 5.7-inch dual-edge display, the Galaxy S6 edge+ breaks conventional smartphone design and delivers industry leading features, including Samsung’s most advanced camera for high quality photos and videos, fast wireless and wired charging, powerful processor and Samsung Pay.

Samsung Galaxy View – Re-imagining mobile entertainment, the Galaxy View provides a movable, touchable, immersive TV experience. With a unique, video-centric user interface, the Galaxy View makes it easy to access and enjoy streaming content, interactive video games, books and other digital content.

Samsung Gear VR – Powered by Oculus, the Gear VR is compatible the Samsung Galaxy Note5, Galaxy S6 edge+, Galaxy S6 and Galaxy S6 edge, leveraging each device’s Quad HD Super AMOLED display to provide the color, clarity and performance needed for an amazing virtual reality experience.

ATIV Book 9 Pro – Offering a stunning 4K display, cutting-edge performance from its Intel Core i7® processor, and magnificent quad speakers, this laptop is ideal for professionals and multimedia enthusiasts alike.

Samsung 950 PRO 512GB – This solid state drive (SSD), the first Non-Volatile Memory Express (NVMe) M.2 form factor SSD with vertical NAND (V-NAND) technology, is designed to meet the demands of high-performance consumer and business PCs and laptops. Ideal for projects such as computer-aided design, data analysis and engineering simulation, the 950 PRO provides users with cutting-edge performance, higher bandwidth and lower latency from their workstations, even under intensive workloads.

Samsung 850 PRO 2TB – As the world’s first 2 terabyte consumer SSD, the Samsung 850 PRO 2TB is a high-performance, high-density storage device that delivers rapid data access times and program load times, as well as industry-leading power efficiency. With V-NAND technology at its core, the 850 PRO 2TB yields excellent reliability and superior performance throughout its lifetime.

Samsung SleepSense Sleep Monitor – The Bluetooth and IoT-enabled Samsung SleepSense device uses a complex set of sensors in a smart, innovative, and simple way to track and provide information on your sleep habits and deliver personalized expert tips directly to consumers’ smartphones to help you take control of the most important aspects of health and wellness: how well we sleep.

Samsung 128GB UFS – As the first mobile memory based on the much-anticipated Universal Flash Storage (UFS) 2.0 standard, this ultra-fast package is the highest capacity, highest performing, thinnest and smallest embedded storage memory for mobile devices. It allows for quick access to pictures from 20MP+ cameras and to 4K video files, as well as embracing 5G connectivity and delivering shorter application loading and response times.

Samsung 12Gb LPDDR4 – The world’s highest density mobile DRAM chip allows for packages of up to 6GB, delivering 34.1GB/s bandwidth – three times as fast as the industry’s previous highest performing mobile DRAM. The chip can accommodate the real-time multitasking scenarios of today’s flagship smartphones and tablets having UHD displays, while providing 50% greater power efficiency and the optimal density for new high-end 64bit-system smartphones.

The Samsung Galaxy View promises to transform people’s lifestyles. With an 18.4-inch screen and a battery capable of eight hours of video playback, it’s a new dimension in entertainment, helping everyone in the family do more, enjoy more choices and find their inspiration.

In Part 1, we looked at how the Galaxy View can improve life for mom and dad, both in the office and at home, making life more fun and fulfilling. Now in Part 2, we will look at their kids—a daughter who is attending university and a son who is in high school— and how the Galaxy View can transform their lives, too, letting them share, be more productive and better express themselves.

Empowering a Daughter with More Options

For their daughter, an aspiring artist studying painting at university, the Galaxy View can be a great aid. Even an emergency visit to the hospital on the day of an important class outing cannot derail her studies; the Full HD screen of the Galaxy View is so incredibly vivid, it provides the details necessary to use as inspiration and reference for her own artwork. Friends can easily email their images from the trip to her, then she can draw from them just like she had actually been there.

Of course, nobody likes having to spend time in the hospital. Lying in bed all day is awfully boring. But mom and dad can bring a Galaxy View for their daughter, giving her plenty of space for storing all her favorite movies, books and magazines. Now it is easy to pass the time with her favorite contents until she has gotten a clean bill of health.

Passing the time during a boring hospital stay is useful, but staying healthy and out of the hospital is even better—and the Galaxy View can help here, too. The daughter tries to keep in shape at home, and with her Galaxy View there is always a convenient space and time to stretch and exercise. The Galaxy View’s big screen makes it easy for her to see all the details of each routine, ensuring her exercises go just right and helping her live healthier.

An important part of anyone’s social life is the great first date. First impressions are always important, but with the Galaxy View, the daughter can find her favorite online makeup tips and create just the right look. Makeup is a subtle craft, getting the colors and blending exact, so she does not want to rely on a small, dim screen. But the big, bright Full HD of the Galaxy View is ideal for getting ready for that dream date. Not only that, but she can also use instant messaging with her friends as she gets ready, for encouragement and more fashion ideas.

Not every night can be a party, though. Sometimes you have to stay home and spend time with family. When it is dad’s birthday, that means a lot of visiting uncles and aunts, but also rambunctious nephews and nieces. The daughter wants to catch up with her family, but the younger kids have the energy to run riot all day long. Once again, it is the Galaxy View to the rescue. The Galaxy View in her room is big enough for all the kids to enjoy together, leaving her free to bond with her dad and the rest of the family.

Helping a Son Stand Out

The family’s son is in high school, so he is concerned with sharing with his friends, learning who he is and trying to meet new people. For instance, at school he has been active in the travel club. Trying to get new students to sign up at the start of the year can be a real grind, but luckily he has a Galaxy View, which gives him a big advantage. On the school’s club day, when the student clubs run booths to sign up new members, he just sets up the Galaxy View, showing off a whole range of beautiful scenery from around the world. Gorgeous Full HD images are better than speeches, showing the sorts of traveling that the club’s members have done in the past, encouraging record-numbers of kids to sign up.

Another big event at school is the talent competition. The son really likes b-boy dancing and wants to wow the school at the competition, but he does not want to embarrass himself. Professional lessons cost too much—but with the Galaxy View, it is a snap to find the best instructional videos on the Internet, and practice all evening long (well, after his homework is done). It takes plenty of sweat and hard work, but the joy that comes from impressing the school makes it all worthwhile.

The Galaxy View is also great for sharing with family members, like with his grandmother and grandfather. After learning that he is going to be in the school newspaper for his dance win, he finds the URL for the story and shares it with his family. Online newspapers may be a bit small for mobile phones, but they look great on the Galaxy View, and his grandparents are happy to see their grandson doing so well.

Another day, when mom invites a friend over for coffee, the friend brings her son, who is also in high school. In the past that might have caused some awkward conversation and uncomfortable silences for the two boys. But not with the Galaxy View. These days, the option is clear—gaming. The son suggests that they square off in the video game arena, using the big screen and sharp graphics of the Galaxy View. The time zips along and before you know it, the two boys have become good friends.

There is one person in particular that the son hopes to impress. A girl. He heard that she noticed his b-boy dance routine at the talent show, but now he is unsure of how to make the next move. So his sister suggests a big romantic gesture. That is a nice idea, but where does a teenage guy learn how to pull off something like that? To the Galaxy View, where he scours famous movies and TV shows, looking for something that is just right. He finds one movie that he really likes—the main character makes a romantic poster to show the girl he loves—so he makes a similar poster and records himself holding it on the Galaxy View’s camera. Then he knocks on the door of the girl’s house, and when she answers, there he is, re-enacting the famous movie scene. A little cheesy? Sure, but that is okay if it melts his crush’s heart.

Not every family is just like the daughter and son and their parents, but everyone can appreciate the convenient and fun advantages that the Galaxy View puts at their fingertips. Whether learning, sharing, playing or impressing others, there is a multitude of great ways that the light, 18.4-inch Galaxy View can help everyone’s life. More than just another device, the Galaxy View is a new dimension in entertainment, one that can transform the lifestyles of the whole family.

To check out Part 1 of our View to a Thrill series, about how the Galaxy View is changing people’s lives, please click here.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Samsung’s newly announced Galaxy View promises to be much more than just another mobile device —it’s a new dimension in entertainment, a fun and convenient device that empowers you to do more and enjoy life more. At 18.4 inches, the Galaxy View is big enough to be a full-fledged media device you can use to watch all your favorite content, but at just 2.65 kilograms and with long-lasting battery life providing up to eight hours of video playback*, it’s incredibly movable, giving you the flexibility to watch what you want, wherever you want.

In this two-part series, we’ll look at the many ways the Galaxy View can transform your family life, regardless of who you are—an on-the-go mom, busy dad, creative daughter or fun-loving son. Part 1 explores how the Galaxy View can make mom’s and dad’s lives more fun and fulfilled, then Part 2 looks at their kids and the Galaxy View’s ability to empower them and share more.

More Fulfilling Times for Mom

Imagine the life of mom who has a job related to design. The Galaxy View is a major windfall. When meeting with clients, rather than wrestling with large files and awkward graphics, she can just take her Galaxy View with her, all set up just the way she likes, ready to impress. She can show off her schematics and virtual mock-ups so the client can get a real, immersive idea of what the project will be like. And if the client is ready to sign right then and there, she can also present the final contracts and close the deal.

After closing the deal, even the most tireless businesswoman needs to relax and unwind. Perhaps scented candles and a long, hot bath while watching her favorite shows? At just 2.65 kilograms, the Galaxy View is easily moved to the bathroom to a convenient spot for viewing there. And, while watching, if she notices a location she really likes—for example, a nice restaurant—she can pause the show, open a web browser and search for information about it.

Shopping, too, is a snap, with the Galaxy View’s large touch-screen. Her mother-in-law might have a birthday coming up, so she checks out her favorite online store, finds a fashionable scarf, orders it and has it shipped directly to her mother-in-law. Easy. She can even call up her mother-in-law by video chat to see how the scarf looks on her and to wish her a happy birthday.

The Galaxy View can also bring a whole new dimension to family entertainment. What if her son wants to watch a movie but her daughter really wants a family camping trip? With the Galaxy View, she can help give them both a fun trip. The Galaxy View has a large, clear screen and loud stereo speakers that are good enough for everyone to enjoy together, but it is still easily movable with a strong battery that provides up to eight hours of video playback*. So she can take her family out to the countryside, where they can enjoy cooking around a fire and relaxing in nature, but then add some exciting entertainment with movies on the Galaxy View.

Finally, the Galaxy View provides mom with a great way to stay in shape, even when the weather is too cold or there’s too much rain outside. She enjoys exercising through yoga, which emphasizes flexibility and core strength. With the Galaxy View, it is easy to fire up her favorite yoga routine with just the tap on the screen. It’s so easy and convenient that it’s a snap to make exercise time a regular part of her schedule with the Galaxy View.

At work, at home or while traveling, the Galaxy View can help mom get more work done, enjoy more time with her family and spend quality time with herself—and that adds up to a more fulfilling lifestyle.

For Dad, the Galaxy View Adds Fun

Business is booming at dad’s office, with sales enjoying a big boost over the past quarter. That’s good news, sure, but unfortunately even good news can mean more work, including late-night videoconferences. In the past, that might have meant staying late, waiting for HQ to hold the big meeting. But with the Galaxy View’s front-facing camera and large, clear screen, it’s easy to participate in videoconferences from home. He just sets up his Galaxy View in his study or other quiet place—that way, he can get his work done, but still spend the evening with his family at home.

Another important part of his business is keeping his golf game sharp, so he can impress clients out on the links. And, once again, the Galaxy View can help here, too. Maybe it’s too cold to go outdoors during the winter, but he can definitely find the time to practice a bit with his favorite golfing app at home. The big screen and long-lasting battery mean there’s plenty of time for him to keep practicing from any spot in the home he finds convenient. By studying videos and working on his form every day, once the next golf season comes around in the spring, he is all ready to play, impressing his colleagues with his improved game.

Dad’s the kind of guy who’s always looking to do those little extras for his family. For instance, when his wife is exhausted from work and needs a pick-me-up, he uses his Galaxy View to find one of her favorite recipes to cook for her. Maybe a favorite chicken soup recipe. With the Galaxy View standing on the counter, he can follow the recipe and use photos for references while he chops, mixes and cooks the best chicken soup ever. It’s one of those small gestures that makes a big difference, reviving his wife’s spirits and brightens everyone’s day.

The next day, there’s a big soccer game playing that he definitely wants to watch, but the house is in desperate need of cleaning, too. Fortunately, the Galaxy View is easy to move around the house with a great battery, so he is able to keep the game close-by even as he moves from room to room, washing, sweeping and tidying up. At 18.4 inches, the HD screen is great for watching sports, without making him squint like a small, mobile display would.

The quality of the Galaxy View screen also means that dad-the-big-sports-fan no longer has to worry about negotiating TV time with the rest of the family. If someone else wants to catch a new movie or TV drama, he just takes the Galaxy View to the home office downstairs, to enjoy the latest game from the comfort of his favorite chair. Fewer arguments mean everyone gets to maximize what they enjoy, and that means a happier family.

As you can see, the Galaxy View is a transformative device that can truly make a difference in the lives of both mom and dad. In Part 2, we’ll take a look at how the Galaxy View can also help the family’s son and daughter get more out of school and their personal lives.

To check out Part 2 of our View to a Thrill series, about how the Galaxy View is changing people’s lives, please click here.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

*Battery performance may vary depending on network conditions and device usage.