To explore the profound impact of sleep, Samsung hosted a panel discussion on March 10 titled, “How Technology Can Revolutionize the Age-Old Sleep Dilemma” during the 2024 South by Southwest (SXSW) Festival in Austin, Texas, USA. Experts uncovered how AI and technology have the potential to immensely improve sleep quality.

▲ (From left) Creative Strategies’ Carolina Milanesi, Samsung’s Dr. Hon Pak, sleep scientist Vanessa Hill and the National Sleep Foundation’s John Lopos discuss the importance of sleep.

Panelists included Dr. Hon Pak, SVP and Head of Digital Health Team, MX Business at Samsung Electronics, sleep scientist Vanessa Hill, and John Lopos, CEO of the National Sleep Foundation (NSF). Moderated by Carolina Milanesi, President and Principal Analyst at Creative Strategies, the event took place just hours after Americans¹ set their clocks forward one hour for daylight saving time, underscoring the relevance of the conversation to panelists and audience members alike.

Decoding Sleep for Richer Insights

Milanesi kicked off the panel discussion by highlighting that “sleep is one of the most crucial factors that can lead to overall well-being.” She also emphasized the importance of understanding what kind of impact sleep has on our everyday lives — this served as the crux of the conversation that would follow.

The panelists unanimously agreed on the importance of sleep, and while it’s the foundation of health that directly impacts everyday activities, dietary choices, and mental well-being, it often isn’t prioritized, with sleep quality worsening worldwide. However, experts are hopeful that AI-led technology and wearables — including smart rings and smart watches with advanced sensors — can help individuals build better sleep habits and create optimal sleep environments.

The panelists emphasized that when people are informed about their sleep, they are more empowered to make decisions that help achieve better sleep. Pak stressed how essential wearables like the Galaxy Watch6 and the recently unveiled Galaxy Ring are to Samsung’s vision for enhanced sleep health, as they can track sleep metrics and provide meaningful insights that encourage users to develop better habits and make positive changes.

Hill emphasized the importance of making sleep a priority in the same way people carve time out for workouts, nutritious meals, and annual checkups. She added that individuals are empowered to achieve their best sleep with technology like wearables and gave a firsthand account of her own experience with sleep coaching² on the Galaxy Watch6 that did exactly that.

During the discussion, Pak also touched upon Samsung’s connected health ecosystem, mentioning its collaborations with medical institutes and its roster of health-focused companies helping expand the ecosystem and the Software Development Kit (SDK). This allows partners to develop solutions leveraging Samsung’s insights and technologies.

Better Sleep With AI and Wearable Technology

With interest in AI sweeping the globe and influencing every area of technology, the panelists spent time unpacking just how these new intelligent capabilities and insights can be available to more people so they can achieve sound sleep.

Pak stressed how mobile devices will become the primary access point for AI and how Samsung is striving to deliver personalized and actionable insights by incorporating and analyzing extensive information through Samsung Health App. These insights are then transformed by AI to deliver tailored health experiences.

“Sleep is a subjective experience. However, there’s tremendous value in objective measurements — like the insights wearable devices provide,” said Lopos. “Sleep tracking is an expanding space, and the capabilities of AI take it to the next level. AI technology can enable personalized information to be shared with users and empower them to make small behavioral changes for the better.”

“We’re focused on turning tracked data into intuitive and meaningful insights using AI, meaning consumers are met with more tailored experiences.” Pak added. He noted that with more products and form factors, improved sensors and advanced algorithms, technology can help individuals commit to a consistent sleep schedule and learn how to get a better night’s sleep.

Hill agreed that users will feel the benefits of AI on a tangible and personal level, particularly through upcoming Samsung Health features like My Vitality Score and the Booster Card,³ which combine richer data with more responsive analysis to make user guidance more personalized and actionable in their daily lives.

Through this in-depth expert panel session, Samsung is celebrating World Sleep Day and will continue prioritizing sleep health as it expands its tech capabilities and evolving product portfolio. In addition to heart health monitoring during sleep, Samsung will be adding new sleep metrics to underscore its commitment to health, wellness and sound sleep, including heart rate, respiratory rate, night movement, and sleep latency, as well as sleep stage, blood oxygen and skin temperature. In addition, Samsung will support a sleep apnea feature⁴ that will go beyond simple monitoring and analyze blood oxygen levels during sleep, detect signs of moderate to severe obstructive sleep apnea and help users seek appropriate care. Samsung is committed to leveraging its technology and the Samsung ecosystem to give everyone the insights they need to achieve their lifelong wellness goals.

¹ The U.S. widely observes daylight saving time. Only a few states, or parts of them, opt out of the practice or adopt it year round without a biannual switch.
² Availability may vary depending on market, model and the paired smartphone.
³ My Vitality Score and Booster Card will be made available on Samsung Health within 2024. Availability may vary by market, carrier, or wearable device.
⁴ The Sleep Apnea Feature is an over-the-counter (OTC) software-only, mobile medical application operating on a compatible Samsung Galaxy Watch and Phone. This feature is intended to detect signs of moderate to severe obstructive sleep apnea in the form of significant breathing disruptions in adult users 22 years and older, over a two-night monitoring period. It is intended for on demand use. This feature is not intended for users who have previously been diagnosed with sleep apnea. Users should not use this feature to replace traditional methods of diagnosis and treatment by a qualified clinician. The data provided by this device is also not intended to assist clinicians in diagnosing sleep disorders.

The Intricacies of Nature Captured Using Galaxy’s Powerful Camera

[Argentina] Showcasing Nature Through a Galaxy Mini Documentary

▲ The mini documentary “Epic Nature” was filmed using the Galaxy S23 Ultra.

Samsung teamed up with National Geographic to release “Epic Nature,” a captivating mini documentary shot using the Galaxy S23 Ultra. The film captured the stunning and diverse wildlife inhabiting Cuenca Los Ojos, a biological reserve in Sonora, Mexico. Utilizing the Galaxy S23 Ultra’s incredible high-definition 200MP camera, the documentary recorded the smallest details of the wildlife reserve, rendering breathtakingly vivid imagery. Additionally, Nightography mode allowed filmmakers to shoot seldom-seen nocturnal animals — such as jaguars, black bears and ocelots in low-light environments — giving audiences a rare glimpse into the lives of creatures that are active at night.

[Europe] Monitoring and Protecting Wildlife With Galaxy

▲ Capturing wildlife with the Galaxy S23 Ultra

In Europe, Samsung has joined forces with Africam and the Black Mamba Anti-Poaching Unit to create the “Wildlife Watch” program in 2021. This initiative harnesses the cutting-edge technology of the Galaxy S21 Ultra and Galaxy S23 Ultra to monitor wildlife and combat poaching at the Balule Nature Reserve in South Africa. Viewers can alert rangers of danger and aid in conservation efforts through 24-hour live streams of wildlife in the savannah. Thanks to their advanced recording features and Nightography mode, the Galaxy S21 Ultra and Galaxy S23 Ultra are protecting animals and keeping them out of the hands of poachers.

Prioritizing Health and Wellbeing With Galaxy

[Netherlands] A Night of Restful Sleep With Galaxy Watch6

▲ Images from the Sleep Rave event in the Netherlands

Samsung Benelux organized the first-ever Sleep Rave event at the Hotel Arena in Amsterdam, Netherlands. During the Sleep Rave, participants wore the Galaxy Watch6 and listened to an eight-hour DJ set specially designed for sleep — by Mr. Belt & Wezol, Dutch DJ duo, and Dr. Els van der Helm, a sleep expert and neuroscientist. Samsung analyzed participants’ sleep patterns — including sleep stages and regularity — using the sleep coaching feature on the Galaxy Watch6 to gain new insights on how music impacts sleep quality. The gained insights were used by the DJ Duo and Dr. Els van der Helm to create the ultimate sleep track, which is now available on Spotify. For a full recap of the whole event, check out the aftermovie.

[Chile] Sports Fans Gear Up for a Day of Wellness

▲ The first-ever Watch6 Wellness Festival held in Santiago, Chile

At the Prince of Wales Country Club, Samsung brought sports enthusiasts and fitness lovers together for the Watch6 Wellness Festival in Santiago, Chile. Attendees participated in a variety of instructor-led exercise sessions with activities such as yoga, spinning and CrossFit. Exercise data from each session was recorded on the attendees’ Galaxy Watch6 — giving them in-depth insights into their physical health including heart rate, body composition, blood oxygen levels, exercise length and more.

Showcasing the Capabilities of Galaxy Nightography

[Germany] Capturing the Beauty of the Night With Nightography

▲ Anajat Raissi’s photo won first place in the photo contest held by Samsung and FOTOTEST magazine.

▲ (From left) Photos by Pratul Jonnagadla Narasimha Murthy and Sylvia Chahed took home second and third place, respectively.

To give German creatives a new way to capture their city, Samsung organized a smartphone photo contest earlier this year in collaboration with German photography magazine FOTOTEST. After receiving submissions from nearly 800 individuals, five finalists were selected to participate in the final round — the ultimate nightography competition using the Galaxy S23 Ultra. The finalists’ photos each captured distinct scenes at night in extraordinary detail and clarity, highlighting the Galaxy S23 Ultra’s impressive Night Mode functionality.

Creative Collaborations for New Artistic Accessories

[Brazil] Collaboration With Graphic Designer Unveils Galaxy Digital Art

▲ Galaxy Z Flip5 digital art by graphic designer Jean Rosa

Samsung partnered with graphic designer Jean Rosa — an artist who reimagines landmarks in São Paulo, Brazil, through photography and illustration — to create a joint piece of digital art. The collaboration spotlighted the Galaxy Z Flip5’s unique foldable form factor and showcased the user-friendly functionality of the Galaxy Tab S9’s S Pen to demonstrate how both devices’ advanced capabilities are perfect tools for creatives. The full collection of Jean Rosa’s digital art can be viewed on Samsung Brazil’s official Instagram account.

[Middle East] A Limited Edition Galaxy Collection

▲ TM Roh, President and Head of Samsung Electronics’ MX Business, at the Galaxy Z Flip5 Gift Pack launch event

▲ The Galaxy Watch6 Classic Astro Edition resembles the astrolabe, used by ancient explorers and astronomers.

Samsung unveiled two exclusive Galaxy products tailored for the Middle East market — the Galaxy Watch6 Classic Astro Edition, celebrating the region’s legacy with modern technological innovation, and the Galaxy Z Flip5 Gift Pack, created in collaboration with Lebanese artist Nouri Fleihan. The Galaxy Watch6 Classic Astro Edition pays homage to the astrolabe, an instrument used by ancient explorers and astronomers, whereas the Galaxy Z Flip5 Gift Pack is a modern interpretation of the United Arab Emirates culture and includes a phone case, “abaya” (traditional dress), eco-bag and more.

[Colombia] The Galaxy Z Flip5 on the Runway

▲ Designer Diego Guarnizo takes a selfie with the Galaxy Z Flip5 at the sustainable fashion show in Colombia.

▲ Models donning designer Diego Guarnizo’s collection with the Galaxy Z Flip5

In support of eco-conscious movements within the fashion industry, the Galaxy Z Flip5 was donned by models on the runway during Colombia Fashion Week. The event showcased the Galaxy Z Flip5’s commitment to sustainability in perfect harmony with the sustainable fashion philosophy of local designer Diego Guarnizo. To emphasize this message, models wearing Guarnizo’s designs performed in an upbeat flash mob with the Galaxy Z Flip5 before engaging with visitors directly at the Galaxy Z Flip5 booth. Samsung’s collaboration with Guarnizo at Colombia Fashion Week highlighted the importance of environmental sustainability, underscoring Samsung’s use of recycled materials like discarded fishing nets and plastic bottles in its device components.

[Indonesia] ‘Samsung x You’ Campaign Celebrates Individuality

▲ Posters from the “Samsung x You” Campaign

Samsung rolled out the “Samsung x You” campaign across Southeast Asia and Oceania (SEAO), offering an unparalleled opportunity to experience limitless device customization possibilities. Displaying the extensive collection of accessories available for the Galaxy Z Flip5, the initiative encouraged users to express their individuality through their devices. In addition, Samsung collaborated with renowned local artists and brands to bring region-exclusive accessories that incorporate cultural designs and elements — providing users with unique colors, themes and designs to choose from. Created with younger generations in mind, the “Samsung x You” campaign will gradually expand to all SEAO markets including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam.

Samsung set out to answer this question by conducting one of the largest single sleep health studies³ ever undertaken — analyzing 716 million nights of sleep behaviors from Samsung Health users worldwide. Though interest in personal sleep health has been skyrocketing, the unfortunate reality is that the quality of sleep people get each night is, in fact, declining. The world is facing a sleep dilemma.

The World Sleeps Less — and Less Efficiently

Across the globe, average sleep duration has fallen from 7 hours and 3 minutes to 6 hours and 59 minutes globally — slipping below the essential 7-hour threshold recommended by the National Sleep Foundation. (Chart 1)

Another concerning aspect is the increase in awake time during sleep, leading to a decline in sleep efficiency — a key factor in sleep quality that is tracked by calculating the ratio of actual time asleep to the total time spent in bed each night.

This pattern was not isolated to any specific demographic or region. There was a reported decrease in sleep duration and efficiency across all sexes, age groups, and regions studied:

• Though sleep efficiency continues to trend downward for males, females experienced the most notable decreases over the past year. (Chart 2)
• Older demographics showed a greater decline in sleep efficiency. Notably, individuals aged over 70 experienced a decline nearly twice as much as that observed in those in their 20s. (Chart 3)
• North America witnessed the greatest decrease in sleep efficiency, while Asia maintained the lowest. (Chart 4)
• Outside of Europe and North America, all other regions had less than seven hours of sleep duration. (Chart 4)

Sleep Debt Highly Impacting Younger People

Inconsistent sleep patterns also impact sleep quality. Sleep debt — a measure of sleep inconsistency that indexes the gap between the amount of sleep during the weekdays counter to weekends — also negatively contributes to global sleep issues.

Sleep debt is highest among the young — those in their 20s had nearly double the sleep debt than those in their 70s: 49 minutes versus 29 minutes, respectively. (Chart 5) By region, Asia had the shortest sleep debt at 41 minutes whereas Latin America had the longest at 47 minutes. Globally, people are sleeping an extra 44 minutes on the weekends on average. (Chart 6)

Counting Penguins, Not Counting Sheep

In an effort to gain deeper insight into prevalent global sleep patterns, Samsung set out to analyze and categorize various types of sleepers into Sleep Animals.⁴ Each of the eight Sleep Animals represents a distinct sleep pattern with unique characteristics related to sleep duration, consistency, and awake time — all of which collectively influence sleep quality. (Chart 7)

Interestingly, the majority of individuals worldwide identified most closely with the sleep styles of “Nervous Penguins” comprising of one-third of participants. They maintain healthy circadian rhythms yet frequently experience interruptions during sleep, contributing to diminished sleep efficiency. This pattern aligns with the downward trend observed over the past year. (Chart 8)

• Older users saw higher percentages of “Cautious Deer,” meaning a person with shorter sleep duration and higher awake times. Almost 40% of those in their 70s had “Cautious Deer” as the Sleep Animal, which is almost 10 times more than those in their 20s. The ratio of the animal showed a consistent increase as the age group got older. (Chart 9)
• People in their 20s — in addition to higher representation of “Sensitive Hedgehogs” — also saw more “Sun Averse Moles” compared to older age groups. These categories, those who have problem with sleep consistency, became increasingly prevalent as the age demographic decreased as well. (Chart 9)

How Small Habits Can Deliver Quality Sleep

In addition to Sleep Animals, there are a suite of Sleep Coaching programs that aim to improve the quality of sleep. They are driven by the strong belief that forming small, daily habit changes can result in better sleep quality. It provides a month of motivational sleep coaching customized according to users’ unique animal sleep type right on their wrist — including, but not limited to getting out of bed quickly in the morning, having a regular wake-up time, being active during the day, and other positive habits.

To examine the effectiveness of the Sleep Coaching, Samsung analyzed how many users moved on to higher tier of Sleep Animal with coaching (Chart 10). For example, if you were “Alligator on the Hunt” in tier 3, it’s counted as effective when you move on to higher tier of Sleep Animal in tier 1 or 2. When we saw the results, it actually worked. An example of the effectiveness of Sleep Coaching resulted from the fact that Sleep Animals can evolve in positive directions with better sleep habits.

• Some users experienced better sleep quality the more they participated in Sleep Coaching. Every Animal saw higher improvement after 2 months of coaching than just 1 month.
• 94% of “Exhausted Shark” — the most substandard Sleep Animal designation defined by those who are visibly sleep deprived and yet cannot achieve quality sleep — saw improvement after just two months of Sleep Coaching.

Better sleep health is possible with just small habits. With Galaxy Watch6 series and Samsung Health, users can achieve healthier sleep with a better understanding of their own sleep patterns and personalized motivations and coaching.

To learn more about the Galaxy Watch6 series, please visit www.samsung.com/galaxy-watch.

¹ A comparison was made between Samsung Health users’ data from January to May of 2021 and the same period of 2023.
² Not intended for use in medical detection, diagnosis or treatment. Intended for general wellness and fitness purposes only.
³ Findings analyzed results from approximately 716 million nights of sleep collected between June 2021 and May 2023 via the Galaxy Watch series.
⁴ Requires sleep data of at least 7 days, including 2 days off.

The Michigan Performance Research Laboratory (MiPR) — ESSI’s core research lab — will oversee an eight-month study that uses the Galaxy Watch series to estimate the VO₂ max and sweat loss of participants as they run. The study will compare reference data¹ against smartwatch data from both indoor (treadmill) and outdoor running trials of different distances, from 2.5km to 20km.

Photo copyright: Regents of the University of Michigan. Eric Bronson/Michigan Photography

Runners at all levels grapple with sweat loss, dehydration and heat management, particularly during the summer months. Samsung and University of Michigan teams hope the study’s findings will further enhance smartwatch technology, giving runners more accurate measurements of their health metrics to help solve these issues.

Samsung chose the MiPR lab for this study given its established relationships within the wearable tech industry and running community, as well as the unique skill sets of its researchers. Co-PIs Adam Lepley, associate director – research; Alexandra DeJong Lempke, associate director – academics; and Ken Kozloff, co-director of ESSI, bring expertise in sports medicine, running-related injury, and performance, wearable tech, and applied/translational research. The ESSI MiPR lab has collaborated with the University of Michigan Athletic Department, multiple professional sports organizations, and industry leaders to derive meaningful insights from wearable technology that can be applied to sport and exercise.

“Samsung is committed to providing more meaningful health insights via our collaborations with industry leaders and academic institutions,” said Hon Pak, Vice President and Head of the Digital Health Team, MX Business at Samsung Electronics. “We are excited to partner with the University of Michigan’s Exercise & Sport Science Initiative — expert in the fields of fitness and sports health — in an effort to bring even more meaningful insights to those runners who rely on the Galaxy Watch series for accuracy and personalized motivation.”

“For the Michigan Performance Research Laboratory, the opportunity to work with Samsung, and leverage the advanced sensors and health and wellness trackers from one of the most popular smartwatches, gives added credibility to our research,” said Kozloff. “It’s exciting to participate in a study that positively impacts our community, and we’ve had an overwhelming response from subjects looking to learn more about themselves that they can apply to their training.”

Participant enrollment and data collection are already underway thanks to an enthusiastic response from local runners. “Ann Arbor is home to a robust running community, with community-based runners up to Olympic contenders,” Kozloff says.

The recently launched Samsung Galaxy Watch6 and Galaxy Watch6 Classic feature personalized fitness coaching, advanced sleep management and health monitoring to keep users motivated and focused on their goals.² For runners, the new Personalized Heart Rate Zone feature³ provides five optimal running intensity levels based on individual physical capabilities, empowering them to set goals based on their own ability. Additionally, Track Run helps runners record their runs while on a running track. During a run, Galaxy Watch provides in-depth analysis including asymmetry, regularity and ground contact time to help improve performance and reduce injury.

¹ Galaxy Watch’s VO₂ max and sweat loss measurements were compared with CPET (Cardiopulmonary exercise testing) and weight change respectively.
² Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier, or the paired device.
³ To update the ranges of each Heart Rate zone for running based on cardiopulmonary capabilities, it is required to run outdoors more than 10 min with constant speed of 4km/h or faster.

“Mobile technology is expected to provide more than just function — it’s an extension of our lifestyles,” Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Our longstanding work with Thom Browne is rooted in a shared commitment to pair iconic style with advanced innovation and this collection is no exception.”

Bringing Black-Tie Elegance to the Galaxy Portfolio

The grandeur and luxury of a black-tie event serves as the inspiration for the Galaxy Z Fold5 Thom Browne Edition, which is instantly recognizable from a distance thanks to its iconic and delicate design details.

The special edition of the Galaxy Z Fold5 features both Samsung’s latest foldable technology and an homage to Thom Browne’s signature design elements with its black pebble leather and grosgrain details. The sleek exterior has been enhanced with a bevy of design elements: Thom Browne’s signature red, white and blue stripes; fabric texture etched on the back glass; an accentuating black frame and gold hinge; and gold rings around the camera lenses. The limited edition Galaxy Z Fold5 also comes with two distinct leather pouch cases and a special edition of the S Pen,¹ a noteworthy addition.

“This continued collaboration with Samsung represents an evolution of what we’ve been creating together for years,” said Thom Browne. “Once again, we want to show that a perfect blend of top quality, innovative design and a classic aesthetic can become a powerful form of self-expression. I believe this Galaxy Z Fold5 Thom Browne Edition is the ultimate example of turning advanced technology into a bold statement.”

And the collaboration doesn’t end with just the product either: the packaging of the Galaxy Z Fold5 Thom Browne Edition boasts the iconic Thom Browne briefcase. Elevating the black-tie effect, the stylish packaging turns a typical unboxing into the upgraded experience of opening a briefcase, while also being designed for long-term use as a memento.

Included in this Thom Browne Edition, the Galaxy Watch6 epitomizes timeless style. Complete with the unique Thom Browne aesthetic, the design features a graceful gold-tone body, special complementary watch face and the Thom Browne logo engraved on the side. Thom Browne’s red, white and blue colors have also been applied to the buckle, showcasing sophisticated attention to detail. This limited edition Galaxy Watch6 comes with two leather straps: one with black pebble leather and the other with red, white and blue striped leather. These colors are also used on the 25W travel adapter, the coin-style watch charger and an exclusive fabric USB-C to USB-C cable — all brimming with Thom Browne’s trademark influence.

Availability

In limited numbers, the Galaxy Z Fold5 and Galaxy Watch6 Thom Browne Edition will be available from September 12 in select markets including Korea. Sales will begin from September 12 on Samsung.com. For more details on the latest additions to the Thom Browne collection, please visit http://www.samsungmobilepress.com.

¹ Use an S Pen that is designed for Galaxy Z Fold. All other S Pens or stylus pens may damage the screen. Galaxy Z Fold5 does not have a built-in slot for the S Pen. S Pen support is limited to the Main Screen.

In the Galaxy Z Fold5 Thom Browne Edition, you’ll discover the iconic New York brand’s signature colors and materials thoughtfully woven into every detail. But there’s more to this package than meets the eye — alongside the Z Fold5, Samsung is unveiling a special edition of the Galaxy Watch6 and an array of exclusive accessories.

Find out more about this sophisticated fusion of design and technology by watching the unboxing video below.

To learn more about the importance of sleep, Samsung Newsroom sat down with behavioral sleep scientist as well as Samsung Wellness Council member Dr. Vanessa Hill and discussed how technology, such as Galaxy Watch series, can help improve sleep quality.

Q. Please introduce yourself and the research you’ve done as a sleep scientist.

I’m passionate about sleep and want people to feel better about their health.

My research focuses on the pre-sleep period, evening routines and healthy sleep habits to support restorative sleep. I’m particularly interested in the relationship between sleep and technology as well as strategies to reduce blue light exposure before bed.

Besides my research, I created “Sleeping With Friends” — a reality TV show on YouTube Originals about improving the quality of sleep. In addition, I’m serving as an American Association for the Advancement of Science (AAAS) ambassador for Women in STEM.

Q. Why is sleep important? How does it influence individuals’ overall health?

Sleep is a huge factor that affects our health and well-being, and it’s one that we can control. The duration and quality of sleep affect everything from our daily mood, productivity and memory to post-workout muscle recovery.

Good sleep is crucial for our holistic health and is intertwined with other factors like physical activity. Striking a healthy balance between these different factors — exercise and sleep, for instance — is necessary for our overall physical and mental health.

Q. How do daytime and nighttime habits affect sleep? What are some metrics that are measured when analyzing sleep quality?

Behaviors that arouse the brain before bedtime — using your phone to scroll through social media or doing work — can lengthen the time it takes to fall asleep and contribute to more nighttime awakenings. Additionally, developing healthy daytime habits such as physical activity or meditation can lead to more restorative sleep and less sleep disturbance.

The key metrics we measure are sleep latency, quality, duration, nighttime awakenings and daytime fatigue. Together, these metrics are generally tallied and used to communicate overall sleep quality.

Q. How can people improve their sleep quality?

Two ways people can enhance their sleep quality are by integrating stress management habits and moving their bodies. Elevated stress levels can disrupt sleep — incorporating meditation, journaling or listening to music throughout the day or in the evening can help alleviate stress. Another habit that can improve sleep quality is to get out and move. By walking outside in the morning, you can experience the benefits of physical activity and the impact of natural light in regulating your circadian rhythm.

Q. How are wearable devices, such as Samsung’s Galaxy Watch6 series, helping users measure and improve their sleep quality?

Wearables have the potential to revolutionize and personalize health, but sleep tracking by itself isn’t enough to change our habits. Research shows that people understand sleep is important, but struggle to improve it in part due to habitual behavior. Technology can help us break those habits or replace them with better ones.

The Sleep Score Factors and personalized Sleep Coaching on the Galaxy Watch6 series are game changers. By tracking certain habits, people can gain deeper insights into how their day-to-day actions are impacting their sleep quality.

Q. What future sleep-related enhancements would you like to see on wearables?

In the future, I’d love to see deeper insights into the relationship between physical activity and sleep quality in the Samsung Health app. These insights could help time-poor people tailor their schedules to fit in a workout routine without negatively impacting their sleep.

Another future sleep-related enhancement would be meaningful insights on chronotype — your biological preference for sleep timing. With an in-depth analysis of chronotypes, users can predict when they will have optimal energy during the day.

Q. Is there any message or advice you’d like to deliver as a sleep researcher?

We all have our own bedtime routines and habits. It’s important to remember this when adjusting your lifestyle and preferences. To improve the quality of sleep, set a bedtime and try to stick to it as much as possible. Using Sleep Mode across your watch and phone to mute notifications and dim screens can help create the perfect sleep environment, eliminating additional distractions and interruptions.

Eva Cremers is a 3D illustrator and animation director from the Netherlands. Her playful, graphic computer-generated imagery (CGI) style perfectly complements the Galaxy Watch6 series’ bigger, brighter display and upgraded interactive interface.

Samsung Newsroom sat down with Eva to discuss her design journey with Samsung and how her Galaxy Watch6 characters can become trusty sidekicks around the clock.

Unpacking the Collaboration

Q1. Could you share your experience working with Samsung on the Galaxy Watch6 project? What was your creative process?

Certainly! This partnership with Samsung for the Galaxy Watch6 series was a wonderful experience. I was asked to design a range of fun and quirky characters that users could choose from. These characters were designed with various activities in mind, such as listening to music or engaging in sports, and I was able to experiment with creating personality traits for each character in my own style.

It began as most projects do — with lots of sketches exploring different characters and brainstorming how to illustrate different activities to make them interactive with the user. From there, I closely collaborated with the Samsung team to fine-tune every detail, from color palettes and textures to lighting effects and character animations to optimize the experience to the Galaxy Watch6.

Q2. Can you tell us about your and Samsung’s roles in this collaboration? How did this collaboration stand out from your previous experiences?

In this partnership, Samsung and I had distinct roles. My job was to design a bunch of unique characters for the Galaxy Watch6 series while Samsung brought expertise in the watch’s technical capabilities to guide me on what was possible. The team gave me lots of room to be creative, and it was so much fun to see my characters in a new setting!

This collaboration was different in the sense that I was creating characters that people could take with them wherever they went. I really had to think about how to design characters that felt universal and appealed to a broad audience.

Designing for the Galaxy Watch6 Series

Q3. You’ve created five characters for the Galaxy Watch6’s watch faces: Ball, Frog, Flower, Heart and Abstract. What makes each of these characters unique?

The Ball character is perfect for sports enthusiasts. It’s full of energy and bounce, making it an ideal companion for your runs. Then, there’s Frog — a cool character, but keep an eye on your battery level as he gets tired when it runs low! For nature lovers, the Flower character is always in sync with the weather outside, giving you a heads-up on what’s happening outdoors. The Heart character is a music aficionado, so just put on some tunes and watch it groove! Lastly, Abstract is a special character that stands out from the others — it’s bold, graphic and colorful. Abstract even reacts to incoming messages, giving users a dynamic and visual way to stay connected.

Q4. What inspired you to create these characters?

I’ve always been inspired by old cartoons and classic characters. I love characters that are full of life!

For these particular characters, I found inspiration in imagining all the ways people use their watches throughout the day. The Galaxy Watch6 series’ versatile capabilities really sparked ideas about what the characters could do and how they would appear. For example, there is an energetic basketball helping you exercise and a drained frog serving as a low-battery alert.

Q5. Tell us more about the design process. What posed the greatest challenge? How did you feel after viewing the finished product?

The design process presented its own challenges, considering I had to work on a small scale and ensure that the character movements seamlessly fit within the watch screen. Despite these hurdles, I was thrilled when I completed the project. I love seeing my characters out in the world and knowing that people will carry them everywhere!

It’s so easy to hang out with these characters on the new Galaxy Watch6 series. The watch face features a higher resolution and larger display, meaning users can see the characters come to life onscreen in a more vibrant and vivid way.

Q6. How do your designs reflect Samsung’s vision of personalization?

These designs perfectly reflect Samsung’s commitment to personalization. They allow users to choose from a variety of characters that cater to diverse interests — whether it’s music, sports or nature. These characters allow users to find a character that reflects their personality, along with many other watch faces options available for the Galaxy Watch6 series. Through these watch faces, I believe even more users will be able to tailor their wearable experiences. Users can also meet these characters in their Galaxy Z Flip5. Users can even match their watch face designs with the Galaxy Z Flip5’s Flex Window to create a more cohesive, personalized look.

What’s Next?

Q7. What does this collaboration with Samsung mean to you? What are your next steps?

I have a soft spot for projects that people can wear or interact with. Seeing so many individuals sporting my design on their wrists is huge! I always want my characters to help people express themselves, and this collaboration accomplished that. As users incorporate the Galaxy Watch6 series into their daily routines, it’s fulfilling to think that my designs might add an extra layer of happiness to their lifestyles whether they’re building healthier habits or improving their sleep cycles.

Looking ahead, my goal remains the same — to create work that brings smiles and spreads joy in all kinds of ways. For my next projects, I wish to continue designing playful worlds where people have fun. I absolutely loved this collaboration, and I hope to be working more with Samsung in the future!

Eva Cremers’ delightful character designs for the Galaxy Watch6 series seamlessly blend creativity with technology, enriching the wearable experience for millions of Galaxy users. To learn more about the Galaxy Watch6 series’ purposeful design upgrades and other enhancements, stay tuned to Samsung Newsroom.

Samsung Electronics Middle East & North Africa (MENA) launched the Galaxy Watch6 Classic Astro Edition, the first-ever limited-edition Galaxy Watch dedicated to the region. Inspired by MENA’s explorers and innovators, this device symbolizes the region’s legacy of contributions to the sciences — particularly astronomy and mathematics.

Among the first of several limited-edition collections of watches, the Galaxy Watch6 Classic Astro Edition aims to bridge the past with the future and honor the groundwork laid by historical pioneers. Inspired by the region’s explorers and astronomers, the Galaxy Watch6 Classic Astro Edition is a tribute to those committed to the sciences and crafted for those who dare to explore. The limited-edition watch’s timeless design features a rotating Black Astro bezel in 47mm. Available in select MENA markets,¹ the exclusive offer includes an additional Fabric Band, Astro Edition collectibles and access to Samsung’s VIP exclusive promotion store.²

The contemporary Galaxy Watch6 Classic Astro Edition is reminiscent of an astrolabe in its design and software features, with a compass on the dial serving as a nod to the ancient device. In addition, the watch enables users to track movements of the sun and moon right from their wrist. The inclusion of a solar tracker pays tribute to the sun’s central role in the astrolabe’s astronomical observations, mirroring the sun’s daily journey from sunrise to sunset.

Blending historical accuracy and modern aesthetics, the limited-edition watch amplifies inspiration from the historical tool with its astro-inspired bezel and the integration of advanced technology that show time, direction, and solar and lunar phases.

“Samsung’s Galaxy Watch6 Classic Astro Edition is a testament and tribute to the Middle East’s innovators and their historical prominence in the fields of mathematics, science and innovation, while simultaneously setting the stage for the region’s future pioneers,” said Omar Saheb, Regional Marketing Director at Samsung Electronics MENA. “Samsung strongly believes in the region’s potential and prominent status as a global hub for innovation. This exciting launch not only marks another milestone in technological advancement but also underscores our anticipation for the myriad of ways the MENA region will continue to shape the future of technology.”

¹ Available in Bahrain, Egypt, Iraq, Jordan, Kuwait, Morocco, Oman, Qatar, Saudi Arabia, Türkiye and the U.A.E.
² Exclusive offer may vary by market.

“Early users’ response to the new Galaxy devices has been demonstrated by pre-order momentum,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z Flip5, Z Fold5, Watch6 series and Tab S9 series, our goal is to provide the latest and greatest in each category and providing our consumers with novel and engaging experiences that cater to various lifestyles. It is thrilling to see our vision resonating with consumers around the world.”

The Galaxy Z Flip5 and Galaxy Z Fold5 are the fifth generation of Samsung’s revolutionary foldable devices, delivering unique experiences through perfected designs and form factors, including the new Flex Hinge. The two innovative devices have seen strong demand across the globe, with record-breaking pre-order numbers in markets such as Latin America, Southeast Asia and Europe, with 65% of consumers opting for the iconic Galaxy Z Flip5.

Offering in-depth sleep analysis, personalized fitness insights and comprehensive wellness features in addition to powerful performance and larger displays that inspire better health and well-being, the Galaxy Watch6 and Galaxy Watch6 Classic have been welcomed around the world, with equally high demand for both products.

The Galaxy Tab S9 series is available in three models: the Galaxy Tab S9 Ultra, S9+ and S9. The series offers a one-of-a-kind tablet experience thanks to its industry-leading Dynamic AMOLED 2X displays, an IP68 rating across all three models and the in-box S Pen. Of the customers who have pre-ordered the Galaxy Tab S9 series, 60% have pre-ordered the Tab S9 Ultra. Designed to inspire spontaneous productivity, the Galaxy Tab S9 series enables seamless creative portfolios between smartphones and tablets, based on the Galaxy ecosystem.

The Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6 series and Galaxy Tab S9 series will be available in selected markets, including Europe, North America, China and Korea on August 11, with launches planned for additional countries soon.

The Galaxy Z Flip5 is offered in colors inspired by nature: Mint, Graphite, Cream and Lavender — as well as a range of accessories including a Clear Gadget Case and Flipsuit Case.¹ The Galaxy Z Fold5 will be available in a selection of sophisticated colors: Icy Blue, Phantom Black and Cream — with new accessories including a Slim S Pen Case² that offers both practicality and style. For those seeking personalized aesthetics, unique colors, online exclusive colors for both devices will be available at Samsung.com.

The Galaxy Watch6 comes in two size options: 44mm in Graphite and Silver and 40mm in Graphite and Gold. The Galaxy Watch6 Classic, with its fan-favorite rotating bezel, is available in 43mm and 47mm sizes, in Black and Silver.

The Galaxy Tab S9 series comes in two colors — Beige and Graphite³ — and is available in three sizes: 14.6-inch for the Tab S9 Ultra, 12.4-inch for the Tab S9+ and 11-inch for the Tab S9.⁴

For more information, please visit these addresses: news.samsung.com/galaxy, www.samsungmobilepress.com and www.samsung.com/galaxy.

¹ Accessories sold separately. Model and color availability may vary by country or carrier.
² S Pen Fold Edition sold separately. Slim S Pen Case (S Pen Fold Edition included) sold separately. S Pen Fold Edition only compatible with Galaxy Z Fold5, Galaxy Z Fold4 and Galaxy Z Fold3 5G. Preset Slim S Pen Case and S Pen Fold Edition color combinations include Graphite case with Black S Pen, Sand case with Apricot S Pen and Icy Blue case with Lime S Pen.
³ Colors may vary by market and carrier.
⁴ Measured diagonally, the Galaxy Tab S9’s screen size is 11-inch in the full rectangle and 10.9-inch with accounting for the rounded corners, the Galaxy Tab S9+’s screen size is 12.4-inch in the full rectangle and 12.4-inch with accounting for the rounded corners, and the Galaxy Tab S9 Ultra’s screen size is 14.6-inch in the full rectangle and 14.5-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

At this year’s Galaxy Unpacked, Samsung invited users around the world to “Join the flip side” and discover a new way of thinking and living. After the event, the company revealed seven Galaxy Experience Spaces across the globe, from New York City to Bangkok, where visitors can do just that.

In these immersive venues, visitors can get hands-on with the latest Galaxy innovations, including the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series, and Galaxy Watch6 series. Here, anyone can discover design innovations, explore gaming capabilities and even customize their devices with a wide range of accessories.

Be sure to visit the Galaxy Experience Spaces in person over the next month, or take a look at the highlights below to virtually join the global celebration.

Get Hands-On With Galaxy in the Heart of New York City, USA

▲ The Galaxy Experience Space in New York City located at Herald Towers in Manhattan at 50 West 34th Street

Located in the heart of Manhattan at 50 West 34th Street, the Galaxy Experience Space in New York City kicked off with an Unpacked viewing party on July 26. This impressive event introduced the entire Galaxy lineup, highlighting the Galaxy Z Flip5’s FlexCam and Flex Window.

For the next month, this space will be packed with exciting events — from live performances and meet-and-greets with top South Korean idols to community-building events, such as mixers, yoga and networking sessions. The Galaxy Experience Space in New York City, one of the city’s hottest destinations, will be open to the public from July 26 to August 20.

Join the Party in Berlin, Germany

▲ The Galaxy Experience Space inside the Mall of Berlin

Bringing the latest Galaxy innovations directly to users in Germany, Samsung proudly unveiled a Galaxy Experience Space at the center of the Mall of Berlin. To celebrate the grand opening, Samsung invited influencers, including German DJ Ski Aggu, and held a concert at the Unpacked viewing party to set the stage for a truly festive atmosphere.

At this Galaxy Experience Space, visitors can download the Galaxy Experience App and interact with the store to collect points that can be redeemed for exclusive giveaways. The pop-up store features other attractions — including a Flip’n Slide ball pit, photo booth and pinball machine — so there’s no shortage of fun and excitement for everyone.

The Galaxy Experience Space in Berlin will be open to the public from July 26 to August 22.

Embrace the Spirit of Galaxy and the 2024 Olympics in Paris, France

▲ The Galaxy Experience Space at Westfield Les 4 Temps mall in Paris

In Paris, the Galaxy Experience Space was not just a celebration of Samsung but also a tribute to the highly anticipated Paris 2024 Olympics. The Unpacked event was livestreamed at the Galaxy Experience Space inside the Westfield Les 4 Temps shopping mall. Fans had the opportunity to meet renowned French skateboarder Aurélien Giraud at a fan sign event and snap a photo with Phryge, the lovable Paris 2023 Olympic Mascot based on the traditional Phrygian hats.

Visitors in Paris can take part in the fun from July 26 to August 22.

Indulge in the Glitz and Glam in Bangkok, Thailand

▲ The Galaxy Experience Space in Bangkok situated in the centralwOrld shopping center

Over in Bangkok, visitors to centralwOrld, one of the largest shopping complexes in the world, can get a firsthand look at the new Galaxy devices from July 26 to August 20 at this dedicated Galaxy Experience Space.

Samsung rolled out the red carpet for a star-studded local launch event, inviting media representatives, business partners and influencers. This event boosted traffic for the Unpacked livestream — but for those who missed it, there’s still plenty of time to visit the space in person to experience the Galaxy Z Flip5 and Z Fold5, Galaxy Tab S9 series and Galaxy Watch6 series.

Join the Flip Side at the World’s Largest Mall in Dubai, UAE

▲ The Galaxy Open Market pop-up in Dubai located inside the Dubai Mall

Meanwhile, visitors can explore an immersive Galaxy Open Market pop-up at the Dubai Mall, the world’s largest shopping center, open from July 26 until August 28.

This interactive pop-up features themed experiential zones highlighting the latest Galaxy devices. At the FlexCam Selfie zone, guests can find their best angles with the Galaxy Z Flip5 while the gaming station offers powerful performance through Galaxy Z Fold5 and Tab S9 Ultra gaming kits. Additionally, the wellness zone includes a sleep analysis and coaching guide to help improve sleeping habits with the Galaxy Watch6 series.

Throughout the month, Samsung will host competitions, photography masterclasses and daily workshops, keeping visitors coming back for more during this Galaxy extravaganza.

Express Yourself in Seoul, South Korea

▲ Flip Side Market Seongsu located in the Seongsu neighborhood of Seoul

▲ Flip Side Market Busan Gwangalli located in the Gwangalli neighborhood in Busan

In Seoul, Samsung invited users to “Join the flip side” and embrace the possibilities of Galaxy with the opening of a Galaxy Studio in the Seongsu neighborhood on July 28. Flip Side Market Seongsu allows visitors to express their personal style and explore the latest devices through a lifestyle market that showcases exclusive mobile experiences unique to Galaxy. From July 28 to August 20, guests can experience three unique and immersive Galaxy Experience Spaces in Seongsu: Flip Side Market The Garden, Flip Side Market Seongsu and Flip Side Market DOOR.

In Busan, the Galaxy Experience Space hosted an extraordinary celebration that brought together passionate Galaxy fans and proud Busan residents, honoring the city’s bid for the World EXPO in 2030. The event kicked off with an outdoor beach concert from Korean singer Mujin Lee and ended with a spectacular drone show. Visitors have a chance to personalize their devices with custom NFC stickers of Busan’s mascot Boogi for the Galaxy Z Flip5’s Cover Screen or choose from foldable cases showcasing Busan’s local attractions.

As the global popularity of Galaxy Unpacked events continues to grow, Samsung has established new limited-time Galaxy Experience Spaces in seven global cities,¹ including in the Seongsu neighborhood in Seoul and the Gwangalli neighborhood in Busan. One of the contenders to host the World EXPO 2030, Busan was especially excited about the launch as Samsung honored the city’s bid during the grand opening event.

Samsung Newsroom attended the kickoff for Galaxy Experience Space at Busan Gwangalli which brought together both Galaxy fans and Busan residents.

▲ At Flip Side Market Busan Gwangalli, visitors can experience new products unveiled at Galaxy Unpacked including the Galaxy Z Flip5, Z Fold5, Tab S9 series and Watch6 series.

A World of Possibilities: Welcome to Flip Side Market Busan

Flip Side Market Busan was launched at Gwangalli Beach, one of Busan’s most popular areas. The storefront was initially hidden by giant mint curtains, sparking the curiosity of passersby even before its official opening.

The kickoff celebration welcomed Busan Mayor Heong-joon Park, National Assembly member Bongmin Jeon, ten Galaxy College Student Supporters from nearby universities and 20 World EXPO 2030 Busan supporters. The curtains were pulled back during the ribbon-cutting ceremony, and the storefront was revealed to an eager audience.

▲ TM Roh, President and Head of MX Business; Heong-joon Park, Busan Mayor; BongKu Kang, Vice President of Samsung Electronics; Bongmin Jeon, member of National Assembly; Mujin Lee, singer; Galaxy College Student Supporters and World EXPO 2030 Busan supporters at Flip Side Market Busan opening ceremony.

Shortly after, the space opened in full swing with the Flip Side Market – a marketplace where visitors can get hands-on experience with Galaxy devices. Guests can choose between a Galaxy Z Flip5 or Z Fold5 trial phone and use the preloaded mileage saved on the devices to purchase a variety of programs and events.

▲ Flip Side Market Busan’s interior is decorated with a local charm and words of support for the World EXPO 2030 Busan.

Flip Side Market Busan features an interior design that not only exhibits Galaxy innovation but also celebrates the unique features of the region.

Upon entering Flip Side Market Busan, visitors are greeted by a display area showcasing the latest Galaxy products decorated with Boogi, Busan’s mascot – an adorable seagull sporting red glasses and sneakers. A statement wall at the center is adorned with Galaxy Z Flip5 phones, each Flex Window displaying a supportive message of Busan’s bid to win the World EXPO 2030.

▲ The wall display is decorated with Galaxy Z Flip5 which provides enhanced usability and customization thanks to its Cover Screen that is 3.78 times bigger than its previous model.

Visitors have a chance to personalize their trial Galaxy Z series devices with accessories and write encouraging messages for Busan to host the World EXPO 2030. In addition, they can enjoy a wide range of customization options, such as foldable phone cases highlighting Busan’s attractions and custom Boogi NFC stickers for the Galaxy Z Flip5’s Cover Screen.

▲ (from left) Bongmin Jeon, member of National Assembly; Heong-joon Park, Busan Mayor; TM Roh, President and Head of MX Business; and BongKu Kang, Vice President at Flip Side Market Busan.

▲ TM Roh, President and Head of MX Business, and Heong-joon Park, Mayor of Busan, learned about the new NFC-based Flipsuit Case for the Galaxy Z Flip5.

▲ Visitors at Flip Side Market Busan get hands-on with the Galaxy Z Flip5 and Z Fold5.

▲ Accessories for the World EXPO 2030 Busan unveiled at Flip Side Market Busan.

During the event, TM Roh, President and Head of MX Business, along with Busan Mayor Heong-joon Park, left messages in support of World EXPO 2030 Busan using the S Pen, an accessory well known for its refined and seamless writing experience.

▲ TM Roh, President and Head of MX Business, and Heong-joon Park, Mayor of Busan, left supportive notes for World EXPO 2030 Busan with the S Pen.

Guests at Flip Side Market Busan could test the Galaxy Z Fold5’s improved user experience through its widescreen and strong multitasking features, like Split Screen View.

▲ On the second floor of Flip Side Market Busan, users can learn about next-level productivity on the Galaxy Z series.

For entertainment, visitors can immerse themselves in the action while gaming on the large screens of the Galaxy Z Fold5 and Galaxy Tab S9 series. One participant praised the devices’ graphics performance — mentioning that even during CPU-intensive gaming, there was no overheating.

▲ The Galaxy Z Fold5 delivers an immersive gaming experience with improved graphics and an advanced cooling system.

Flip Side Market Busan features unique experience zones, allowing visitors to explore how the Galaxy ecosystem can be tailored to their lifestyles.

▲ The themed experience zones include an accessory shop, bookstore, playground and garden.

“I’ve visited many experience spaces around the world, and I’ve never seen such a new and fun space,” said Dang Huy Duc Bui, a reporter for Vietnamese online publication VnExpress. “I hope Samsung Electronics opens many Galaxy Studios overseas.”

▲ (From left) Dang Huy Duc Bui and Vanessa Hernández in an interview with Samsung Newsroom

“It’s a special experience because you can test out a variety of products and accessories that have not been seen in Mexico,” said Vanessa Hernández, a visitor from Mexico. “In particular, the Galaxy Z Flip5’s Flipsuit Case is impressive, allowing me to customize not only the exterior but also the Cover Screen.”

Celebrating With Galaxy: From Busking to a Drone Show

Alongside the grand opening of Flip Side Market Busan, the festive spirit came alive at Gwangalli Beach. Korean singer Mujin Lee’s street performance delighted visitors and set the stage for a memorable celebration.

Mint Beach served as the stage, featuring mint-colored sand reminiscent of the Flip Side Market. Galaxy fans, World EXPO supporters and Busan citizens all gathered on this unique sandy beach, eagerly counting down to the opening of Flip Side Market Busan.

▲ Singer Mujin Lee performed at the opening of Flip Side Market Busan.

Singer-songwriter Mujin Lee took the stage and shared his high expectations for the new products, Galaxy Z Flip5. His performance featured several hit songs, including “WELCOME TO WORLD EXPO,” which was released in March 2023 to promote the World EXPO 2030 Busan.

Following the opening ceremony, attendees enjoyed a Galaxy Z series-themed Drone Light Show. Countless drones lit up the night sky, forming the shapes of the Galaxy Z Flip5 and Z Fold5.

▲ Drones in the shape of the Galaxy Z Flip5 illuminated the night sky.

Spelling out “Join the flip side,” the drones extended an invitation to a world of endless possibilities as the crowd reached for their cameras to capture the sight. The drones concluded their performance with a final message expressing support for the World EXPO 2030 Busan.

Spotlight on Samsung: Galaxy Takes Over Busan

To spark enthusiasm for the newest devices revealed at Galaxy Unpacked, Samsung strategically placed “Join the flip side” signs and Galaxy Z Flip5 digital out-of-home (OOH) advertisements in key locations throughout downtown Busan in the month leading up to the event.

Samsung’s campaign extended across eight Busan neighborhoods – including Nampo-dong, Seomyeon and Haeundae — persuading consumers to embrace a whole new world alongside the stunning visuals of the Galaxy Z Flip5 and Z Fold5. The excitement generated from the first Galaxy Unpacked event in Seoul, South Korea, carried over to Busan, keeping the momentum alive.

Take a look at the “Join the flip side” campaign in Busan below.

▲ The “Join the flip side” campaign displayed in Nampo-dong, Busan

▲ The “Join the flip side” campaign displayed in Seomyeon, Busan

▲ The “Join the flip side” campaign displayed in Haeundae, Busan

¹ Seven global cities including Seoul and Busan, South Korea; New York, U.S.; Paris, France; Berlin, Germany; Bangkok, Thailand; and Dubai, United Arab Emirates.

At this year’s Galaxy Unpacked held at COEX in Seoul on July 26, Samsung Electronics unveiled a new product lineup that signaled the next era of innovation — from the upgraded Galaxy Z Flip5 and Z Fold5 to the Galaxy Watch6 series and Galaxy Tab S9 series.

Encouraging users to join the flip side and explore the possibilities of Galaxy, Samsung opened a Galaxy Studio in the Seongsu neighborhood of Seoul on July 28. This year’s Galaxy Studio enables visitors to explore the latest devices through Flip Side Market, “a lifestyle market that showcases mobile experiences unique to Galaxy.” Samsung Newsroom traveled to the Seongsu Galaxy Studio to experience the Flip Side Market locations firsthand.

▲ TM Roh, President and Head of MX Business; BongKu Kang, Vice President; Galaxy College Student Supporters and Samsung Members at the Seongsu Galaxy Studio opening ceremony.

Flip Side Market Seongsu is situated in three different spaces around Seongsu, each distinctly themed. Visitors begin their journey at Flip Side Market The Garden with the Innovation Monument of Galaxy foldables. Then, they can explore the new Galaxy products across the street at Flip Side Market Seongsu, the main experience hub resembling a marketplace.

Notably, Flip Side Market The Garden and Flip Side Market Seongsu will carry the Galaxy Z Flip5 and Z Fold5 for guests to try out. The last stop is Flip Side Market DOOR to Seongsu, where guests can purchase special dessert merchandise in collaboration with Korean convenience store brand GS25.

Samsung Newsroom traveled to the three Galaxy Experience Spaces in Seongsu — Flip Side Market The Garden, Flip Side Market Seongsu and Flip Side Market DOOR to Seongsu.

▲ “Join the flip side” with the Galaxy Z Fold 5 l Z Flip 5 visuals in Seongsu

Step #1: Flip Side Market The Garden

As you walk along the main street of Seongsu-dong, you will come across a unique exhibition of objects displayed beyond the glass windows. Decorated in mint, the main color of the Galaxy Z Flip5, Flip Side Market is hard to miss on “Yeonmujang-gil,” a popular street in Seongsu. First stop? Flip Side Market The Garden.

▲ Flip Side Market The Garden

Make the Most of Your Visit

At Flip Side Market The Garden, guests select a Galaxy Z Flip5 or Z Fold5 in the color of their choice to get hands-on experience with the latest devices. Using the preloaded mileage, visitors can purchase a variety of programs to experience what it is like to shop with Samsung Wallet. Additionally, they have the opportunity to purchase items by using the trial phones.

▲ Guests taking a selfie and shopping with Samsung Wallet using the Galaxy Z Flip5 and Z Fold5 trial phones

The Innovation of Galaxy Foldables and New Products Exhibition

Upon entering Flip Side Market The Garden, visitors are greeted by an Innovation Monument at the center of the space, showcasing the evolution of the new foldable phones through a factory line. The Innovation Monument is a tribute to the ingenuity behind the Galaxy Z Flip and Fold lineups — displaying the production process of the devices from applying the new Flex Hinge and testing their durability to the final launch with new colors and eco-conscious, recyclable packaging.

▲ Innovation Monument at the entrance of Flip Side Market The Garden

Epic Selfie Experiences, Just for Gen Z

At Flip Side The Garden, there is a selfie zone with a variety of eye-popping backgrounds and themes for visitors to enjoy. Guests can take epic selfies from different angles using the Galaxy Z Flip5’s precise camera and other advanced features, including FlexCam and Quick Shot. The selfie zone, designed to target Gen Z, also showcases t-shirts from Samsung’s collaboration with popular brand “Kim’s Fruits” in Korea.

▲ (From left) Selfie zone inside a locker and a picture of the guest taken directly from the Galaxy Z Flip5’s Flex Window with Quick Shot

▲ (From left) The selfie zone with different themes and the Kim’s Fruits collaboration

Step #2: Flip Side Market Seongsu

Across Flip Side Market The Garden is Flip Side Market Seongsu, the highlight of the Galaxy Studio experience where visitors can experience all the features of the new Galaxy products unveiled at Unpacked.

The Unique Side: Simply Tap To Explore Your Personalities

Upon entering the first floor of Flip Side Market Seongsu, visitors are welcomed by a large wall that utilizes the Galaxy Z Flip5. The display showcases the larger 3.4-inch Flex Window on the Galaxy Z Flip5, creating a colorful attraction with each unique screen.

“The wall demonstrates the enhanced usability of Galaxy Z Flip5’s Flex Window,” said a tech influencer from Thailand. “I can use more apps on a larger Cover Screen and customize the screen with more choices.”

▲ Sasikarn Pongsalee and Chatpawee, the influencers of the Thai tech channel “Ceemeagain,” take a selfie using Flex Window on the Galaxy Z Flip5

On first and second floor of The Unique Side, visitors can decorate their Galaxy Z Flip5 with the all-new NFC-based Flipsuit Card. When guests choose a design and tap the changeable NFC card against the back of the device, the Flex Window automatically changes to match, just like decalcomania. By simply tapping different Flipsuit Cards, guests can find the accessories that match their personalities.

▲ Guests exploring Flipsuit Card, the NFC-based accessory for the Galaxy Z Flip5

▲ Personalize your Galaxy Z Flip5 by simply tapping the changeable NFC card against the back of the device

The Flex Side: Complete Your Fashion With Galaxy

▲ The Flex Side zone with various straps from the Galaxy Watch6 series

At The Flex Side zone on the second floor, visitors can get a glimpse into the exciting world of Galaxy Watch6 series straps to enrich their fashion styles. With the Galaxy Watch6 series on their wrists, guests can take pictures at the photo zone in front of large mirror or test out different straps just as if they are shopping at a fashion accessory boutique.

In addition, guests can experience the 12MP high-definition rear camera, Quick Shot and FlexCam on the Galaxy Z Flip5 in two Galaxy photo booths that resemble a fitting room. Here, visitors can take a memorable shot with a frame mimicking a magazine cover or a frame in collaboration with Italian creative studio TOILETPAPER.

▲ Visitors can customize the Galaxy Watch6 series using various straps to make a fashion statement.

▲ Visitors can view themselves while taking pictures with the Galaxy Z Flip5’s Flex Window in the Galaxy Fitting Room photo booth. Pictures taken with the 12MP rear camera are available for print.

The Fun Side: An Immersive Gaming Experience Like Never Before

For passionate gamers looking for a playground, The Fun Side zone will be an immersive experience complete with the large screens of the Galaxy Z Fold5 and Galaxy Tab S9 series. Visitors can put their gaming skills to the test through a series of daily challenges, and the best gamers will be selected at the end of each day.

▲ A visitor enjoying mobile games with the Galaxy Z Fold5 in The Fun Side zone

The Creative Side: Multitasking Perfectly Made for Your Lifestyle

On the other end of the second floor is The Creative Side, a bookstore-like space where guests can experience the multitasking and productivity power of the Galaxy Z Fold5. Just like a library where books are organized by genre, the space is divided into different user lifestyle themes so guests can learn how to utilize the multitasking features on their Galaxy devices. Featuring different day-to-day scenarios — from using Split Screen View to take notes while listening to a lecture to using Pop-up view to check stock prices in real time — visitors can explore the enhanced productivity performance of the Galaxy Z Fold5.

▲ The Creative Side zone, a bookstore-like space, is filled with visitors exploring the Galaxy Z Fold5’s multitasking features

The Wellness Side: Identify Your Sleep Type and Set Healthy Sleep Habits

▲ The Wellness Side zone where visitors can learn about the enhanced sleep functions on Galaxy Watch6 series.

Guests who are curious about their sleep habits can stop by The Wellness Side for in-depth sleep insights. The zone highlights the Galaxy Watch6 series’ sleep coaching program and the Galaxy Tab S9 series’ comprehensive sleep analysis as visitors learn about their sleep type.

▲ Guests at The Wellness Side zone can take a survey to learn which animal their sleep patterns resemble and receive matching candy.

Step #3: Flip Side Market DOOR to Seongsu

After exploring the Flip Side Market locations, visitors can use their accumulated experience points to buy merchandise at Flip Side Market DOOR to Seongsu. Near Flip Side Market Seongsu, this store showcases a variety of Galaxy collaboration merchandise.

▲ Foldable products, including umbrellas and slippers, are available for purchase, as well as items from the GS25 dessert and Kim’s Fruits collaborations.

At Flip Side Market DOOR to Seongsu, guests can experience the selfie and gaming capabilities of the Galaxy Z Flip5 and Fold5. Special dessert merchandise, created in collaboration with GS25, can also be found here.

▲ (From top) Flip Side Market DOOR to Seongsu and the exhibition zone inside

Tech reporters from Singapore visiting these spaces shared: “I became extremely excited about the Galaxy Z Flip5 after attending Galaxy Unpacked at COEX. Flip Side Market was a wonderful experience, allowing me to creatively enjoy the Galaxy Z Flip5.”

▲ Media 8World Entertainment Lifestyle’s Jia Haur Lim and Lianhe Zaobao’s Slow Wee Dennis Ng, both from Singapore, pose in front of Flip Side Market vending machines with GS25 collaboration merchandise.

Seongsu Galaxy Studio invites visitors to explore the connected Galaxy ecosystem and discover a mobile experience made just for them. The three Flip Side Market locations will be open until August 20, 2023.

Visitors at Galaxy Unpacked 2023 could experience Samsung’s latest products inside a space decorated like a “hanok,” or traditional Korean-style house.

The Experience Zone was masterfully crafted by Kyung-sun Chae, art director of the global hit series “Squid Game.” Samsung Newsroom met with Chae to learn about the creation behind the one-of-a-kind Experience Zone at Galaxy Unpacked 2023.

Q. How do you feel being the director overseeing the Experience Zone at the first Galaxy Unpacked held in Seoul?

I’m proud that I got to showcase various features of the latest Galaxy devices and highlight Seoul’s charm to countless people through Galaxy Unpacked. My favorite part of this experience was developing the initial concepts for the Experience Zone. Through this event, I now have a new desire to introduce Korean culture and spaces to a wider audience using Galaxy technology.

Q. What are some differences between the Experience Zone you created for Galaxy Unpacked and production designs you’ve created in the past?

Production design is about visualizing text in video — it’s all about expressing the textual themes and distinct attributes of the characters in a visually effective manner.

For Galaxy Unpacked, I had to take a different approach from directing a production since actual visitors would be attending and experiencing the space in person. Because it’s the first time that new Galaxy devices are being unveiled in South Korea, I focused on presenting the modern aesthetics of Galaxy and accentuating the true beauty of Seoul, the city where tradition and technology coexist.

Q. What is the concept of the Experience Zone at Galaxy Unpacked 2023?

To me, it was meaningful that the event was hosted in Seoul. I wanted to create a harmonious space that displayed a fresh perspective of the city alongside the new Galaxy devices. This is how I decided on the concept of the Experience Zone — preserving existing perspectives, unfolding folded perspectives and sharing new perspectives.

To convey this, I actively utilized hanok, an architecture unique to Korea. As the traditional structure of hanok shares some similarities with the foldable structure of the Galaxy Z Flip5, I presented the experience of seeing one’s perspective expand or unfold by leaning on the structure of the hanok. I included themes of “openness” and “infinite expansion” from the world of Galaxy to complete the experience.

In addition, I applied Korean traditional landscape architecture, “chagyeong,” which means to lend scenery. In hanok, a window is like a frame that holds nature. Chagyeong allows you to fully appreciate nature and enjoy the expanded space through the frame, even from within the hanok. I implemented this design principle while designing and directing the Experience Zone.

I developed each Galaxy product booth using “changho,” the Korean traditional door of a hanok, and positioned them to form the shape of a lotus flower. Behind the traditional Korean door, the night view and futuristic landscape of Seoul are visible. Visitors can appreciate the new Galaxy products in a different light, as the products merge with the Seoul backdrop.

Lastly, I placed traditional elements throughout the entire Experience Zone. I recreated what Seoul looked like in the past by using the traditional walls and structure of hanok as well as other historical items such as “soban,” a small tray-like table. I designed the wall with glass material to mirror the vision behind Galaxy, which seeks to preserve existing values while continuing to evolve and innovate.

I hope the visitors will enjoy both the Seoul skyline and the new Galaxy products through this unique space.

Q. What inspiration did you get from the new Galaxy products when designing the space?

The Galaxy Z Flip5 has many unique characteristics with its ingenious foldable form factor and sophisticated design. These characteristics resemble Seoul as the city simultaneously embraces both tradition and modernity by combining the familiar with the unfamiliar. In particular, I used the decalcomania method, inspired by the Galaxy Z series, to portray Seoul at both day and night.

I highlighted the contrast between the city’s day and night by using black and white in the background. I also utilized the mint color of the Galaxy devices and Korean traditional patchwork material to create Seoul’s cityscape, which shine brightly at all times of the day. In addition, I expressed shadows by utilizing Galaxy products. The structure that was made with the folding screen as the motif, in which visitors can draw the shadows to express their uniqueness, was inspired by Galaxy foldable.

Q. You have been the art director of various historical TV dramas that capture the different aesthetics of Seoul. Did that influence the design process when creating the Experience Zone for Galaxy Unpacked?

Throughout the ideation and creation process for Galaxy Unpacked, I aspired to create a space that gave visitors a chance to enjoy traditional Korean hanok as well as Galaxy products. I hope that everyone who visits the Experience Zone will have a memorable experience at the very first Galaxy Unpacked event in Seoul.

Check out photos from the Experience Zone at Galaxy Unpacked 2023 in the photos below.

Four new Galaxy products were unveiled at the event, displaying Samsung’s latest innovations that redefine the mobile device experience. The Galaxy Z Flip5 and Z Fold5, the newest additions to the Galaxy Z series, reinvent the role of the smartphone through their unique foldable, yet user-centric design. Additionally, the Galaxy Tab S9 series provides enhanced usability for increased productivity both at work and at home, while the Galaxy Watch6 helps users monitor their health with upgraded Sleep Coaching features.

Check out photos and videos from the event below to get a glimpse at this year’s Galaxy Unpacked 2023 event.

At this year’s Galaxy Unpacked on July 26, Samsung revealed exciting new additions to the Galaxy family, including the Galaxy Z Flip5 and Z Fold5, the Galaxy Watch6 series and the Galaxy Tab S9 series. Taking place for the first time in Seoul, South Korea, the event captivated both domestic and international media and consumers worldwide. The city of Seoul is recognized as a global leader in progress, fusing tradition and modernity to serve as the ideal backdrop for Samsung’s latest lineup.

“When technology seamlessly adapts to the world around us, it allows us to be open to new ideas, open to new ways of thinking, open to experiences we would otherwise never know,” said TM Roh, President and Head of MX Business at Samsung Electronics, who kicked off the event with his keynote speech. “Open for a world of unlimited possibilities. That’s exactly what Galaxy lets us do.”

As top executives exhibited the latest products, packed crowds experienced the newest innovations and Samsung highlighted its new vision for sustainability, everyone came together to witness how joining the flip side could transform the lifestyles of millions.

Keep reading for more photos, highlights and updates from Galaxy Unpacked 2023 in Seoul, the heart of South Korea.

▲ At Galaxy Unpacked 2023, the audience gathered to see the latest Galaxy devices released for the first time in Seoul, South Korea.

▲ President TM Roh, President and Head of Samsung Electronics’ MX Business, unveiled the latest iterations of the Galaxy Z series at Galaxy Unpacked 2023.

Galaxy Z Flip5: The Ultimate Tool for Self-Expression

The Galaxy Z Flip5 is the perfect accessory to capture how Galaxy users look and feel — complete with an innovative design and a variety of all-new customizable features. The most apparent change was the exterior design. Flex Window, the largest Cover Screen on a Galaxy Z Flip yet, takes the camera experience of a foldable phone to the next level. The audience took note of a video with American actress Sydney Sweeney showcasing how users can easily snap selfies or group photos at any angle, all thanks to the upgraded Flex Window.

▲ The Galaxy Z Flip5 delivers an epic camera experience made possible by an improved processor and Nightography, allowing users to take high-resolution selfies using the rear camera. South Korean singer Jang Won-young (left) and American actress Sydney Sweeney (right) pose for a selfie using the Galaxy Z Flip5.

▲ The Flex Window has also upgraded the camera experience for video recording. Users can capture smooth and stable vlogs with the Super Steady feature and automatically adjust the camera’s field of view with Auto Framing.

Compact by Design: Customize Your Galaxy Z Flip5 Experience

The Galaxy Z Flip5 delivers more usability through its wider Cover Screen, all in a compact form that still fits in a pocket. What’s more, users can put their personalities on display thanks to even more ways to customize their Flex Windows. Widgets allow Galaxy users to check the weather and stock market information at a glance or control media playback without ever opening their smartphones.

▲ Stephanie Choi, EVP & Head of Marketing, MX Business at Samsung Electronics, introduced the Galaxy Z Flip5, taking the mobile experience to the next level. With the Galaxy Z Flip5, users can capture hands-free selfies from creative angles on a larger Cover Screen and more customization options.

▲ With the Galaxy Z Flip5, users can enjoy a wider view of their Flex Windows without ever opening their phones. The Flex Window gives users access to their IDs, QR codes, boarding passes and more via Samsung Wallet.

Crafting the Future: Foldable Hinge Technology Redefined

Building on a legacy of innovative design and craftsmanship, the Galaxy Z Flip5 and Galaxy Z Fold5 are lighter, more compact and more durable than ever before. The all-new Flex Hinge can be adjusted with extreme precision, reducing the Fold’s gap to almost nothing while still ensuring the strength and durability to support Flex Mode. This flexible form factor will pave the way for the next phase in the evolution of foldables.

▲ Nils Dahl, Manager of Product and Strategy Planning at Samsung Electronics America, revealed the improved hinges of the Galaxy Z Flip5 and Z Fold5.

Galaxy Z Fold5: The Ultimate Productivity Powerhouse

The new Galaxy Z Fold5 is a productivity power player and a multitasking secret weapon, complete with the largest screen out of the entire Galaxy Z series to date. In today’s world, the boundaries between work and personal life are blurred, and consumers need a flexible device that supports both work and play. Providing PC-like power in users’ pockets, the Galaxy Z Fold5 ensures that users can enjoy the ultimate mobile experience anytime, anywhere.

▲ SUGA from BTS made a cameo at Galaxy Unpacked 2023.

At this year’s Unpacked event, global icon SUGA from BTS made a surprise appearance to demonstrate how the unique foldable experience of the Galaxy Z Fold5 could be used to optimize users’ daily lives.

▲ The Galaxy Z Fold5 delivers new features such as the two-handed drag and drop that takes full advantage of the large device display. Up to four recent apps can be supported on the Taskbar, making multitasking and navigating between apps and tasks a breeze.

▲ Galaxy users can take notes, sketch designs or sign documents and email them with the new slimmer and more compact S Pen Fold Edition and the Slim S Pen Case.

Galaxy Watch6 Series: Build Healthy Habits, Day and Night

Samsung introduced the Galaxy Watch6 series to help users not only track but also personalize and enhance their sleep. While sleep monitoring technology has been previously offered through existing wearable devices, the Galaxy Watch6 series provides even more in-depth and comprehensive sleep-related health information in continued cooperation with professionals in the field, including experts from the Samsung Medical Center.

▲ The Galaxy Watch6 and Galaxy Watch6 Classic’s advanced sleep coaching program helps users develop healthy sleep habits. In addition, the newly updated watch face allows users to check their sleep score and notifications at a glance. Hon Pak, Vice President and Head of Digital Health Team, MX Business at Samsung Electronics, introduced the bioactive sensor installed in the Galaxy Watch6 series. The sensor allows users to monitor their ECG, blood pressure, body composition and heart rate at all times to form healthy habits and improve their quality of life. Furthermore, when used alongside the Samsung Health app, users can better understand their wellness.

Galaxy Tab S9 Series: Bridge the Gap From Inspiration to Creation

Samsung debuted the Galaxy Tab S9 series, redefining the premium tablet experience through its high-performance features and stunning display. As the first water- and dust-resistant tablet offered by Galaxy, users can follow their inspiration wherever it leads them.

▲ The Galaxy Tab S9 series provides a more premium tablet experience. Equipped with a dynamic AMOLED 2X display, it not only offers vivid colors with dynamic refresh rate of up to 120Hz but also has an IP68 rating, the highest level for water and dust resistance.

▲ The Galaxy Tab S9 series has added new apps to unleash users’ creativity, including GoodNotes, Clip Studio Paint and LumaFusion.

▲ Equipped with the latest processor, Snapdragon® 8 Gen 2, the Galaxy Tab S9 series boasts powerful performance and uninterrupted high-quality graphics comparable to a gaming device.

Samsung’s Journey Towards a Sustainable Future

In line with Samsung’s commitment to a sustainable future, the entire Galaxy lineup introduced at Unpacked features eco-conscious materials across the entire production cycle, from internal components to external packaging. The Galaxy Z Flip5 and Z Fold5 use more recycled parts than the previous Galaxy Z series, demonstrating Samsung’s commitment to reducing the environmental impact of its products.

▲ Samsung emphasized its efforts to create a sustainable future.

As Galaxy Unpacked 2023 drew to a close, TM Roh, President and Head of MX Business at Samsung Electronics, delivered his final remarks promising Samsung’s continued commitment to sustainable innovation. Following the presentation, more than 2,000 spectators who had packed the venue made their way to the Experience Zone, eager to get hands-on with the latest Galaxy products.

Up Close With Galaxy: The Experience Zone in Seoul

At Galaxy Unpacked 2023, the Experience Zone was an interactive space displaying the latest Galaxy devices. The zone featured a photo area inspired by a “hanok,” a traditional Korean house. Designed by Kyung-sun Chae, the art director of the South Korean TV series, Squid Game, the space celebrated Seoul, a city where tradition and modernity coexist.

▲ After the event, media representatives visited the Experience Zone, getting hands-on with the latest Galaxy devices, including the Galaxy Z series.

▲ Visitors eagerly photographed a variety of new Galaxy products at the Experience Zone.

▲ In the Experience Zone,  visitors explored the Seoul Street by Galaxy, illustrating both the modern and traditional sides of Seoul.

Galaxy Unpacked 2023 has set the stage for a new era of mobile technology where user-centric innovation takes the lead. Samsung looks forward to embracing these transformative advancements, anticipating a future that is more connected, efficient and enjoyable than ever before.

Stay tuned to Samsung Newsroom’s complete coverage of Unpacked 2023 and the latest Galaxy innovations.

* Specifications may vary by market.
** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

Samsung Electronics today announced the new Galaxy Watch6 and Galaxy Watch6 Classic,¹ designed to help users build healthier habits every day and through the night.² Galaxy Watch6 series packs holistic health offerings and powerful performance in a refined and sleek design, boasting a slimmer bezel, a larger and more vibrant display and more interactive user interface.³ Both models also allow users to access a greater selection of versatile watch faces as well as new band options that empower them to meet their goals.

“With the new Galaxy Watch6 and Galaxy Watch6 Classic, we are delivering on our commitment to democratize advanced health monitoring tools, now offering easier access right from the wrist,” said TM Roh, President and Head of Mobile eXperience at Samsung Electronics. “From sleep and fitness coaching to nutritional insights, Samsung is providing new and convenient ways to help users gain understanding and take action for better health and wellness, every day and every night.”

Personalized Guidance for a Healthier You — Starting With Sleep⁴

Galaxy Watch6 series provides meaningful insights that can lead to positive changes around the clock, offering personalized and actionable tips, advice and encouragement. Recognizing that better health begins with better sleep, Samsung is helping users optimize their night in the same way they optimize their day by focusing on three key elements of better sleep: understanding personal sleep patterns, building better habits and establishing a sleep-friendly environment.

Building on leading-edge sleep and wellness features, Galaxy Watch6 series now offers in-depth analysis of Sleep Score Factors⁵ — total sleep time, sleep cycle, awake time, plus physical and mental recovery — to help users understand the quality of sleep received each night. More individualized Sleep Messages,⁵ co-developed with the National Sleep Foundation, also provide users with detailed feedback about their sleep health each morning. Additionally, Galaxy Watch6 offers Sleep Consistency showing how consistent the user’s sleep and wake times are, and a designated Sleep Animal Symbol representing their sleep type.⁶

Enhanced Sleep Coaching⁶ enables users to put sleep insights into action with tailored instructions, tips and reminders accessible on both their wrist and paired smartphone. When it’s time for bed, Galaxy Watch6 can help set the perfect sleep environment by automatically changing the settings of connected home electronics⁷ and turning on Sleep Mode across the user’s watch and phone⁸ to mute notifications, dim screens and even to activate the invisible LED infrared sensor on the watch to deliver valuable health insights without additional light distractions.

Fitness features get more personalized to keep users motivated throughout their journey. Body Composition,⁹ with key physical measurements like skeletal muscle, basal metabolic rate, body water and body fat percentage, provides a complete snapshot of the user’s body and fitness, offering a tailored approach to set goals, track progress, and guide through personalized fitness and now nutritional tips via a new partnership with Whisk.¹⁰

A new Personalized Heart Rate Zone feature analyzes individual physical capabilities¹¹ and defines five optimal running intensity levels to help users set their own goals based on their ability — from burning fat to high intensity workout. In addition to over 100 existing workout trackers, the newly added Track Run records the user’s runs on a track, while Custom Workout allows users to build and track their personalized workout routine.

Added to existing blood pressure¹² and electrocardiogram¹³ monitoring, the new Irregular Heart Rhythm Notification¹⁴ feature helps users understand their heart health more comprehensively by checking for heart rhythms suggestive of Atrial fibrillation (AFib) in the background — even while asleep.¹⁵ Galaxy Watch6 can also enable users to track skin temperature during the night to give valuable insights including menstrual cycle tracking.¹⁶ And Fall Detection¹⁷ can gauge a fall, whether occurring during exercise, when standing still, or even while sleeping if users happen to fall out of bed. Once a fall is detected, your watch will automatically alert an emergency service number or pre-selected contacts.

Refined Design, Perfectly Yours

Elevating the wearable experience, Galaxy Watch6 series offers all new designs that provide better viewing, greater power and a wider selection of more customizable and comfortable options.³

Reading and writing is easier on the 20% larger display,¹⁸ showcasing more text on screen and a larger keyboard¹⁹ — all while maintaining a comfortable size. A more vibrant, higher resolution display³ boasts a peak brightness of 2,000nits, coupled with an Always On Display brightness adjustment feature, allowing users to see and do more even under bright sunlight. Powered by the enhanced processor and memory, Galaxy Watch6 delivers smoother and faster interactions.³

Galaxy Watch6 and Watch6 Classic come with a 30% slimmer bezel and a 15% thinner rotating bezel respectively,²⁰ enhancing the beauty of the signature circle frame. Galaxy Watch6 series features new stylish, interactive and informative watch faces that make the most of the large display, while new one-click bands allow users to easily mix and match watch bands. With over 704 unique combinations, users can design their perfect watch on Samsung.com.²¹ For example, a new lightweight Fabric Band²² and Sleep Coaching watch face pair perfectly to help you gain informative sleep insights in comfort.

Galaxy Watch6 series comes with a larger battery and reduced battery consumption²³ to support its larger and brighter display. With just eight minutes of quick charge, users can add an additional eight hours, perfect for tracking their sleep during the night.²⁴

Maximizing Your Experience Right From Your Wrist²⁵

Galaxy Watch6 series brings greater capabilities to the wrist of every user. The new Samsung Wallet²⁶ on Galaxy Watch6 combines Samsung Pay with Samsung Pass to incorporate more of the user’s wallet — including IDs, event tickets and boarding passes as well as credit cards and membership cards — in their watch. Enhanced Gesture Control allows users to conveniently manage their watch using simple gestures for greater accessibility and ease, letting them set their own shortcuts and now access apps and functions touch-free.

WhatsApp makes it easier for Galaxy Watch users to stay connected with friends and family, all without getting out a phone. Starting from this fall, users can stay productive right from their watch with new apps from Google Calendar and Gmail, which will be exclusively available on Wear OS. They can also track fitness progress or nutritional data more easily with Peloton and MyFitnessPal updates, and coming soon, enjoy additional streaming options with Audible. Additionally, with the introduction of a new Skin Temperature API — a part of the Samsung’s Privileged Health software development kit (SDK) — partners will soon have access to advanced infrared technology for more accurate measurements to bring a whole new world of possibilities to users. A newly launched Thermo Check app takes advantage of the new API, allowing users to measure the temperature of their favorite meal or the ocean before a lap swim, contact-free.

Together with other Samsung devices, Galaxy Watch6 series expands user experiences even further. The upgraded Camera Controller enables remote control of a paired Galaxy Z Flip5 camera²⁷ to switch modes and zoom. Samsung Smart TV²⁸ or Galaxy Tab S9 shows the user’s progress in real time with a guided fitness or mindfulness program on the large screen. Users can also automatically toggle the connection of Galaxy Buds2 Pro between Samsung devices via Auto Switch. Should users happen to misplace their phone, Galaxy Watch6 series can now pinpoint its location through Find My Phone with map support.²⁹

And as always, personal data on the watch remains secure thanks to the Samsung Knox security platform.

Availability³⁰

Galaxy Watch6 and Galaxy Watch6 Classic are available for pre-order in select markets from July 26, with general availability starting August 11.

Galaxy Watch6 is an ultimate daily driver with a modern and minimalist design. It comes in 44mm in Graphite and Silver and in 40mm in Graphite and Gold. For a more premium, timeless timepiece design, look no further than Galaxy Watch6 Classic featuring our fan-favorite rotating bezel — available in Black and Silver in 43mm and 47mm.

If you’re an adventure seeker looking for durability, performance and style, Galaxy Watch5 Pro remains a great option and now comes with even more enhanced GPS exchange format (GPX) features.³¹ Conquer a new route with the GPX File Database, which enables users to simply search and access recommended routes, while Route Workout now supports running and walking alongside the previously available hiking and cycling.

To learn more about Galaxy Watch6 and Galaxy Watch6 Classic, or design your own watch, please visit: www.samsungmobilepress.com, news.samsung.com/global or www.samsung.com/galaxy-watch.

Galaxy Watch6 & Galaxy Watch6 Classic Product Specifications

¹ Availability may vary depending on market, model and the paired smartphone. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.
² Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier, or the paired device.
³ Compared to Galaxy Watch5 series.
⁴ Sleep features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.
⁵ Displayed on a paired smartphone.
⁶ Requires sleep data of at least 7 days, including 2 days off.
⁷ Available on smart devices that are registered to SmartThings. Requires the latest version of Samsung Clock and SmartThings mobile apps.
⁸ Supported on a Galaxy smartphone running One UI 5 or above.
⁹ Body composition should not be used if you have an implanted pacemaker or other implanted medical devices, or if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Intended for general wellness and fitness purposes only.
¹⁰ Supported in English and Korean.
¹¹ To update the ranges of each HR zone for running based on cardiopulmonary capabilities, it is required to run outdoors more than 10 min with constant speed of 4km/h or faster.
¹² The Blood Pressure feature is only available in select markets. To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The BP feature cannot diagnose hypertension, other conditions, or check for signs of a heart attack. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.
¹³ The ECG feature is only available in select markets. It is not intended to replace traditional methods of diagnosis or treatment. The feature is not intended for users with known arrhythmias other than AFib. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.
¹⁴ The IHRN feature is only available in select markets. It is not intended to provide a notification on every episode of irregular rhythm suggestive of AFib and the absence of a notification is not intended to indicate no disease process is present. It is not intended for users with other known arrhythmias.
¹⁵ The features are supported via the Samsung Health Monitor app. Availability may vary by market or device. Due to market restrictions in obtaining approval/registration as a Software as a Medical Device (SaMD), it only works on watches and smartphones purchased in the markets where service is currently available (however, service may be restricted when users travel to non-service markets). This app can only be used for measuring in ages 22 and over.
¹⁶ Due to country restrictions in obtaining approval/registration as a medical device, the feature only works on phones and watches purchased in the countries where service is currently available. Not intended for contraception. If you are currently taking hormonal birth control or undergoing hormonal treatment that inhibits ovulation, this service will not be useful for tracking ovulation. Predictions may vary depending on the proper use of your watch, input data, environmental conditions, etc. Intended for users 18 years old and above. Users should not interpret or take clinical action based on the predictions made without consultation of a qualified healthcare professional.
¹⁷ To notify an emergency contact, a network connection is required. GPS accuracy may be affected by obstructions to the satellite signal, such as buildings.
¹⁸ The screen size comparison is based on Galaxy Watch6 Small (40mm) and Galaxy Watch6 Classic Small (43mm). Compared to Galaxy Watch5 Small (40mm) and Galaxy Watch4 Classic Small (42mm) respectively. Based on Galaxy Watch6 Large (44mm) and Galaxy Watch6 Classic Large (47mm), the screen size comparison is 16%.
¹⁹ Galaxy Watch6 Small (40mm) and Galaxy Watch6 Classic Small (43mm) show 33 percent more in text of notification and 13 percent increase in keyboard size when compared to Galaxy Watch5 and Galaxy Watch4 Classic respectively.
²⁰ Galaxy Watch6 Small (40mm) offers a 30 percent thinner bezel than Galaxy Watch5 Small (40mm), while Galaxy Watch6 Classic provides a 15 percent thinner rotating bezel than Galaxy Watch4 Classic.
²¹ Available on samsung.com in selected markets. The number of combinations available may vary depending on the market.
²² Sold separately. Availability of watch bands may vary by market or carrier.
²³ Compared to Galaxy Watch5 and Galaxy Watch4 Classic respectively.
²⁴ Testing conducted by Samsung using pre-released version of Galaxy Watch6 and Galaxy Watch6 Classic (BT & LTE), each paired to a Samsung phone; all devices tested with prerelease software, Galaxy Watch Magnetic Fast Charging USB C Cable (EP-OR900) and Samsung 25W USB C Power Adapter (EP-TA800). Charge time varies with region, settings, usage pattern and environmental factors; actual results may vary. Samsung 25W USB C Power Adapter (EP-TA800) sold separately.
²⁵ Availability of certain apps/features may vary by market, carrier or connected device. Subscription fees may apply for some apps.
²⁶ The availability of Samsung Wallet and its features may vary by market and paired smartphone.
²⁷ Supported on Galaxy S9 and later models.
²⁸ This feature requires pairing a Galaxy Watch series with a compatible 2021 Smart TV or above. Availability may vary by market, model and connected devices.
²⁹ The feature requires the user’s watch to be paired with their phone and to be signed into the same Samsung Account.
³⁰ Availability may vary by market or carrier. Supported models, colors, sizes and bands may vary depending on market or carrier.
³¹ GPS function requires internet connection. Can be used on LTE models without paired smartphone. Non-LTE models require Bluetooth connection to paired smartphone.
³² Measured without health sensors.
³³ Measured without band.
³⁴ Actual battery life may vary depending on network environment, usage patterns and other factors.
³⁵ Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms and markets with compatibility subject to change.
³⁶ LTE connectivity only available in LTE models.
³⁷ Galaxy Watch6 series is water resistant to up to 50 meters in depth for 10 minutes under the 5ATM rating. It is not suitable for diving or high-pressure water activities. If the device or your hands are wet, they must be dried thoroughly prior to handling. Galaxy Watch6 series provides ingress protection (IP68) against dust and fresh water to a maximum of 1.5 meters for up to 30 minutes. Refer to user manual for further information, including care/use instructions.
³⁸ Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by market, carrier or device brand.