Making its debut at Galaxy Unpacked 2025 in Brookyln, the Galaxy Z Flip7 instantly grabbed attention with its significantly larger FlexWindow and innovative AI features — all optimized for the foldable form factor.

From design to usability, Samsung Newsroom unboxed the Galaxy Z Flip7 to explore how the device has been taken to the next level.

▲ The Galaxy Z Flip7 and its packaging

Right Out of the Box: First Impressions of the Galaxy Z Flip7

▲ Contents of the Galaxy Z Flip7 box

The cover of the slim black package features a design element inspired by the Galaxy Z Flip7, creating a minimal yet premium impression. The Galaxy Z Flip7 box contains the device, a USB-C cable and a simple user manual.

▲ The Galaxy Z Flip7

When lifting the device out of the box, the first thing that stands out is how light and compact it feels in one hand. The Galaxy Z Flip7 is the slimmest model in the Galaxy Z Flip series yet, measuring just 13.7mm thick when folded.

▲ The Armor FlexHinge provides smooth, reliable folding over extended use.

▲ The Galaxy Z Flip7 is slimmer than ever, measuring 13.7mm thick when folded and 6.5mm when unfolded.

The Armor Aluminum Frame and Armor FlexHinge create a sleek but strong appearance, conveying a sense of stability when held in the hand.

▲ The back of the Galaxy Z Flip7

In a first for the Galaxy Z series, the Blue Shadow color is available in a luxurious navy tone — enhancing the Galaxy Z Flip7’s iconic design and making it stand out even more.

▲ The colors of the Galaxy Z Flip7

FlexWindow: Capturing High-Quality Selfies on a Larger Screen, Without Unfolding

▲ A comparison of the FlexWindow sizes between the Galaxy Z Flip6 and Z Flip7

The most noticeable change in the Galaxy Z Flip7 is its FlexWindow. The bezel surrounding the dual cameras measures just 1.25mm thick, making the 4.1-inch FlexWindow — which spans the entire surface — the largest ever featured in the Galaxy Z Flip series.

Even when it’s folded, users can easily handle essential daily tasks directly from the FlexWindow, taking the out-of-your-pocket, ready-to-use foldable experience to the next level.

▲ Front view of the Galaxy Z Flip7 with the FlexWindow

When the screen is turned on, its bright and vivid display provides a clear, expansive view. Compared to its predecessor, the Galaxy Z Flip7 delivers a peak brightness of up to 2,600 nits and a 120Hz refresh rate, allowing users to enjoy a variety of content with stunning clarity.

Dragging the camera icon to launch FlexCam opens a wide camera preview on the FlexWindow. When users turn on the Cover camera effects feature, first introduced on the Galaxy Z Flip7, the ring that surrounds the dual camera hole will change color depending on the shooting mode, immediately capturing the users’ attention: white for standard, yellow for photo and red for video. This allows the users to see the current mode at a glance.

▲ The activated FlexCam displays its status with colored rings around the camera lenses.

▲ The Zoom Slider on the FlexWindow

The Zoom Slider on the FlexWindow allows for intuitive zooming in or out with a simple swipe, making it easier to adjust the camera angle for selfies. When taking full-body shots or group photos with friends, the Auto Zoom feature automatically adjusts the framing based on the subject’s position, ensuring a well-balanced composition.

▲ Real-Time Filters on the FlexWindow

Meanwhile, users can apply filters in real time directly on the FlexWindow, allowing them to capture their desired look without additional editing. Thanks to this feature, users can take the perfect selfie — using only the FlexWindow — to mark their first encounter with the Galaxy Z Flip7.

A New FlexWindow Optimized for AI

The FlexWindow becomes even more powerful when combined with intelligent AI features. With the latest Android 16-based One UI 8, the Galaxy Z Flip7 offers a UX optimized for the form factor, enabling a more intuitive and seamless AI experience right from the FlexWindow.

Long pressing the power button launches the AI agent to activate Google Gemini. After initiating the camera view and asking a question like “Can you recommend an outfit color that matches today’s makeup?”, a natural conversation follows, with real-time styling tips provided to complement the user’s makeup.

▲ Users can activate Google Gemini directly from the FlexWindow. (* To listen to the audio, click the speaker button at the bottom of the video)

With the Galaxy Z Flip7, users can effortlessly handle everyday tasks — such as adding calendar events or getting local recommendations — using only voice commands from the FlexWindow. Moreover, users can also engage in a conversation to receive real-time information, just like chatting with a friend.

Taking it a step further, Now Bar, located at the bottom of the FlexWindow, enables users to instantly control music and video playback, as well as quickly check information from various apps and get real-time updates. Meanwhile, Now Brief delivers personalized information based on location, time and usage patterns — which can also be accessed without unfolding the device — further enhancing everyday convenience.

▲ Now Brief

Unfolded: More Powerful, More Versatile

Even when the device is folded, the Galaxy Z Flip7 offers versatility for users. When it’s unfolded, there is even more that the Galaxy Z Flip7’s main display has to offer.

▲ A comparison of the main displays of the Galaxy Z Flip6 and Z Flip7

The larger screen and expansive feel of the Galaxy Z Flip7 immediately stand out when placed side by side with its predecessor, the Galaxy Z Flip6. The 6.9-inch Dynamic AMOLED 2X main display delivers vibrant image quality and a smooth refresh rate, offering a more immersive viewing experience.

The Galaxy Z Flip7 is also the first in the Galaxy Z series to support Samsung DeX. By unfolding the device and connecting it to an external display, mouse or keyboard, users can instantly turn it into a portable workstation.

Compact in form yet powerful with AI, the Galaxy Z Flip7 redefines the foldable mobile experience, offering seamless, ready-in-your-pocket AI usability and expanded functionality when unfolded. Samsung looks forward to how the Galaxy Z Flip7 will shape users’ everyday life.

Samsung Electronics today announced that it has been honored as the 2025 Advertiser of the Year by Spikes Asia, the oldest and most prestigious award for creativity and marketing effectiveness in the APAC region.

This recognition highlights Samsung’s continued dedication to solving challenges for consumers with innovative and impactful technology solutions, which is brought to life through pioneering campaigns and forward-thinking initiatives that connect with audiences in meaningful ways. The win marks Samsung Electronics’ second time receiving Advertiser of the Year at Spikes Asia, with the first awarded in 2017.

“We are extremely honored to receive this prestigious award. As a company with deeply rooted beliefs in openness, we strive to reflect this ethos in everything we do. This recognition is especially meaningful as we continue to expand our openness storytelling through innovative technologies and marketing experiences that make a positive impact on both people and the industry as a whole,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “By blending technology and storytelling to create deeper connections with consumers, we have worked alongside our amazing agency partners to bring our brand values to life in exciting ways – engaging, inspiring and redefining what’s possible in advertising. We’re thrilled our efforts have been recognized and remain committed to delivering even more impactful experiences to our audiences.”

Consistently delivering groundbreaking creative campaigns over the years, Samsung remains one of the most awarded companies at Spikes Asia. Taking home four awards across multiple categories in 2024 at Spikes Asia, the “Try Galaxy Fold” campaign revolutionized the way consumers engage with foldable technology. By allowing users to sync two phones side by side, the campaign provided curious consumers with a hands-on experience of the Galaxy Z Fold’s expansive display and intuitive interface optimized for seamless multitasking. Taking home a Gold Spike and Silver Spike in Brand Experience & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this innovative campaign reinforced the brand values of Galaxy and truly resonated with consumers to create stronger consideration of foldable smartphones moving forward.

Samsung’s “Flipvertising” campaign – which garnered the Grand Prix in both the Creative Data and Direct categories in 2023 – emphasized the brand’s ongoing commitment to excellence in creative advertising. The campaign took a unique approach to reach audiences by enabling them to take ownership of their own search experience. By flipping traditional advertising concepts on their head, Samsung empowered its Gen Z audience to discover an organic, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s expertise in delivering captivating yet authentic campaigns.

“Samsung’s groundbreaking work in blending technology with creativity continues to push the boundaries of what’s possible in marketing. Its ability to connect with audiences in such a meaningful way reflects the future of the industry, and we are proud to recognise it as the 2025 Advertiser of the Year,” said Simon Cook, CEO, LIONS and Spikes Asia. “Its achievements inspire marketers globally, and this award acknowledges the incredible impact its campaigns have made across APAC and beyond.”

The Advertiser of the Year Award will be presented to Stephanie Choi, EVP & Head of Marketing, Mobile Experience Business, Samsung Electronics at the 2025 Spikes Asia Awards ceremony which will take place at the Swissôtel The Stamford in Singapore on Thursday, April 24, 2025.

Equipping US Police With the Technology To Help Protect the Public

Police officers and law enforcement workers deal with turbulent, fast-paced and often dangerous situations on a daily basis. Today, new technologies can support such jobs by significantly streamlining activities, enable workers to carry out tasks more effectively and even improve safety and transparency. It’s a time when the right tools can truly change the day-to-day experience of public service professionals, consumers and employees for the better.

Transforming operations in this way was the goal for the Kimberling City Police and the Indian Point Police in Missouri. These forces conducted a pilot program two years ago to test out new devices to help improve daily operations. Officers were equipped with Samsung Galaxy Z Flip series smartphones¹ to help them find efficiencies in their work through several methods. This included their use as a body-worn camera to promote transparency, marking the first time that police have used a foldable device in this way.

Fast forward approximately six months and the pilot was complete with officers reporting successful results. With the effectiveness of the devices established, Samsung explored ways to broaden their usage to even more police officers. The Galaxy Z Flip devices were then expanded to the San Benito and the Craighead County Sheriff’s departments, bringing the benefits of this technology to even more public service professionals.

Why Samsung’s Foldables Are the Right Devices for the Job

The Galaxy Z Flip devices were chosen in part due to their unique form factor, which provides a lightweight, compact design. To ensure the devices were made with the best quality and as fit-for-purpose as possible, Samsung collaborated with Visual Labs, a leading body camera solution provider.

They worked together to customize the device, including remapping the external volume button to start the body camera recordings in urgent situations without the need to turn on the display or open the smartphone. The body camera function can also be activated by detecting high speed while pursuing a suspect or when connected to the dash-cam solution, through the activation of emergency lights. These features provide police officers with additional methods to promptly begin recording their surroundings, enhancing their ability to capture critical events.

The Samsung Galaxy Z Flip series’ works well as a body camera due to its compact and foldable form factor, allowing for easy attachment to police uniforms and outer carriers. Its high-quality camera ensures a clear and detailed video recording, while its durable construction makes it suitable for demanding environments. Additionally, the long battery life and advanced features like stabilization and quick access to recordings make it an optimal choice for body camera use.

The result is a unique, all-in-one solution that provides efficiencies no other smartphone can offer. The Galaxy Z Flip’s inherent versatility makes it extremely adaptable and appealing across numerous industries – for the police, it brings expanded on-the-job abilities, improved situational awareness and enhanced communication and engagement across teams.

Streamlining Operations for Increased Efficiency and Safety

In their use as body-worn cameras, Galaxy Z Flip devices can help improve evidence gathering and transparency by clearly documenting details of arrests and other interactions. With the support of Visual Labs technology, video data can also be stored in the cloud instantaneously, allowing footage to be livestreamed to the police force’s command center and viewed in real time. This plays a key role in keeping colleagues unified and informed regarding team operations.

In one easy-to-use device that combines several technologies, the Galaxy Z Flip additionally functions as a digital camera needed for taking pictures of crime scene evidence; an audio recorder for witness interviews; and a personnel locator for tracking an officer’s location through GPS. The device also allows phone calls, emails and text messaging. It can support other agency-specific applications such as computer-aided dispatch, criminal justice database queries and even push-to-talk, helping law enforcement log crimes and activity in real time and while on the move.

All this adds up to a level of utility that surpasses single-purpose devices, helping to keep officers safe and improving their productivity. Enveloping the device features is the sleek design of the Galaxy Z Flip series, ideal for busy police officers because it allows them to quickly and easily mount the device on their uniform. This makes it much easier to use than traditional bar-shaped devices and minimizes the amount of equipment they need to carry, all without compromising on performance. The device also boasts advantages in maintenance costs compared to other body-worn cameras, which is a crucial consideration and benefit in distributing devices to numerous officers.

Kimberling City Police Department Chief of Police, Todd Lemoine said, “We chose the Galaxy Z Flip due to the wide array of benefits it brings to our team, and we’re delighted to say that we’ve had incredible results. We’ve seen response and investigation efforts be significantly improved by its overall ease of use and ability to enhance communications across teams. These devices put powerful resources right at the fingertips of our force.”

A Future Supported by Innovations Built To Enhance Workforce Operations

The benefits of versatile technologies like the Samsung Galaxy Z Flip series are significant, and they don’t stop there. Samsung is dedicated to continually developing its product offerings to support consumers, businesses and public services with cutting-edge innovations that precisely meet customer needs.

Through bespoke and optimized devices, the possibilities of what can be achieved are endless. The successful implementation of Samsung’s solutions in the Kimberling City Police and the Indian Point Police have been so positive that the solutions are now being extended to 25 metro police departments across five states, furthering Samsung’s commitment to bringing tools that can boost success for even more police authorities in the US.

For more information about the Galaxy Z Flip series, please visit https://news.samsung.com/global/galaxy-z-fold6-z-flip.

¹ Galaxy Z Flip3, Galaxy Z Flip4 & Galaxy Z Flip5 smartphones.

This versatility stems from unsurpassed technology and a design that carefully considers users’ lifestyles and needs. Samsung Newsroom took the Galaxy Z Flip6 apart for a better look at each of its components.

1. Main Display

When users unfold the device, they see a Dynamic AMOLED screen with unrivaled picture quality. Photos, videos, games and other content come to life in vivid detail. The main display must be able to resist external shocks and restore its original form when the device is unfolded. Those functions have been enhanced on the Galaxy Z Flip6 with new materials and design techniques that guarantee both durability and flexibility.

Notably, the crease along the folded area is much less pronounced in the Galaxy Z Flip6 compared to earlier models. Besides being stacked with protective film and a more flexible protective layer, the Galaxy Z Flip6’s main display also boasts a more resilient Ultra Thin Glass (UTG) — having increased in thickness by 60%. In addition, high-efficiency organic materials and a new coating technique on the panel with lower reflectivity maximize usage time and make the screen easier to see when outside with a peak brightness that has been boosted from 1,750 to 2,600nits.

2. Hinge

Samsung’s top-notch proprietary hinge technology is what gives the Galaxy Z Flip6 its slim design and a smooth folding experience. When the device is folded, four drive shafts fold the display into the shape of a water droplet and keep the two screens together for a seamless fit. The integrated hinge module features a symmetrical dual-rail structure that evenly distributes external shocks. The device can be used while fully folded and unfolded, or unfolded at various angles between 75 and 115 degrees. FlexMode allows users to prop up the phone at any angle to watch videos or take photos with no need for a phone stand or tripod.

3. Hinge Cover and Case

The Galaxy Z Flip’s hinge cover and case are made of Enhanced Armor Aluminum, making them more resistant to scratches and damage. The luxurious colors that elevate the foldable’s aesthetics come from an optimized anodizing coating process, and the use of recycled materials in the device captures the company’s concern for the environment.

4. Vapor Chamber

The Galaxy Z Flip6 is the first in the Z Flip series to feature a vapor chamber. Vapor chambers diffuse heat to prevent smartphones from overheating. The larger the vapor chamber, the more effectively it can dissipate heat and allow devices to maintain stable performance. Samsung managed to include a large vapor chamber in the foldable.

5. Main Battery

The Galaxy Z Flip6 has a battery capacity of 4,000mAh. Samsung used a molding technique on the main battery protection circuits to minimize the size of the protection board, making it possible to increase battery capacity by maximizing the space inside the device.

6. Sub Battery

More energy-dense than before, the sub battery improves the Galaxy Z Flip6’s battery performance even further.

7. Main PBA

The brain of a smartphone, the printed board assembly (PBA) houses core parts such as the memory and processor. The Galaxy Z Flip6 is the Galaxy Z Flip series’ most compact model by applying a stacked main PBA with highly integrated parts.

8. Sub PBA

The sub PBA, located on the charging terminal and speaker side, supports various radio frequency bands and the internationally standardized USB Type-C connector. It is also equipped with a low-noise Micro Electro Mechanical System (MEMS) microphone that facilitates accurate speech recognition.

9. Back Cover

The back cover forms the front and back sides of the Galaxy Z Flip6 when it is folded. Incorporated into it is Corning® Gorilla® Glass Victus 2® from Corning — a world leader in glass science and long-standing partner of Samsung.