The Galaxy Z Flip Thom Browne Edition is designed for those who value individual expressions and aren’t afraid to stand out from the crowd. From the packaging to the wallpaper, the special edition device combines Samsung’s cutting-edge technology with Thom Browne’s iconic aesthetics to create a one-of-a-kind smartphone experience.

To mark the launch of the device, Thom Browne shares his thoughts on the collaboration and reveals his approach to the design of the special edition Galaxy Z Flip.

Q: Could you tell us how your collaboration with Samsung came about?

Thom Browne: Samsung has supported my works for quite some time and coming together for this collaboration was very easy for me, especially when we both value provoking people to think and see things differently with our work.

Q: How did you approach the design of the special edition Galaxy Z Flip?

TB: For my collections, I take classic ideas and I reintroduce them to people in conceptual ways. It started from taking a piece of tailored clothing and reintroducing it in a way that makes people take interest in it again.

The Galaxy Z Flip’s clamshell design is familiar to me because my first device was a flip phone. That’s why this project is completely in tune with how I approach design myself. It’s all about pushing a classic idea forward and make it as innovative as possible.

Q: How did you incorporate your brand into the Galaxy Z Flip?

TB: Within the phone, you see so many different elements of my world. The use of signature colors is both on the exterior and interior of the phone. Elements of the world of tailoring are also within the stitching of the apps. The aesthetic of Thom Browne is even in the packaging. It’s designed in a way that’s reminiscent of walking into an office and seeing a desk and a briefcase.

Q: What do you think is the most special aspect of this collaboration?

TB: Fashion and technology intersect as they are both concerned with taking ideas and moving them forward. This phone is really unique because it has the signature of both the world of Samsung and Thom Browne. You can see it in the design, the innovative technology, and the attention to creating something that is timeless.

When people use this phone, I want them to feel like they are using something special that is carefully thought out in terms of its technology and design.

Not only does the Galaxy Z Flip offer users brand-new ways to interact with their smartphones thanks to its unique folding mechanism, its striking design is quickly establishing the Galaxy Z Flip as a must-have stylish accessory.

With its sleek silhouette and eye-catching color swatches, there is no better place for the Galaxy Z Flip to introduce itself as a statement-making smartphone than at four global Fashion Weeks.

New York Fashion Week

On February 12 in New York, Samsung and Thom Browne hosted an exclusive event for stylish Fashion Week attendees to showcase the Galaxy Z Flip Thom Browne Edition, a device designed in collaboration with the seminal fashion brand for those who want their smartphone to be as iconic as their style.

PHOTO CREDIT: Photos by Ilya S. Savenok/Getty Images for Samsung Electronics

London Fashion Week

On February 14 in London, the Galaxy Z Flip made its runway debut during top designer Ashley Williams’ catwalk show. Known for bold, retro designs, Ashley Williams is an up-and-coming designer whose unique concept of self-expression provides the perfect foil to the stylish individuality of the Galaxy Z Flip.

Williams’ AW20 collection featured the Galaxy Z Flip alongside a custom-made Galaxy Z Flip microbag and hairclips to showcase how the smartphone is designed to complement any style. The Galaxy Z Flip was also spotted in the front row, as well as backstage, as models and influencers alike looked to document their Fashion Week adventures in style.

Milan Fashion Week

On February 20, the Galaxy Z Flip was the guest of honor at a pop-up store launch event at the Milan location of leading fashion retailer 10 Corso Como, where technology and fashion enthusiasts gathered to experience the Galaxy Z Flip and the Galaxy Z Flip Thom Browne Edition first-hand.

Users can purchase the Galaxy Z Flip Thom Browne Edition at the pop-up store, which features a store design concept as seamless as the Galaxy Z Flip’s new form factor and UX design. Visitors to the pop-up have been learning how the smartphone can fit seamlessly into their lifestyles, whatever they may be.

Paris Fashion Week

The Galaxy Z Flip is also being featured at a pop-up store event during Paris Fashion Week at the iconic Galeries Lafayette department store on the Champs-Élysées. The pop-up store is set right among some of the world’s most fashionable brands and demonstrates how fashion and technology can meet to produce innovative solutions to suit any lifestyle.

Last year, Samsung redefined smartphone design as we know it with the introduction of its first foldable device, the Galaxy Fold. While that category-defining smartphone was created with a focus on the action of unfolding (i.e., “What if you could unfold your phone to experience apps and content on a larger screen?”), the design of the company’s second foldable device, the Galaxy Z Flip, focuses on the opposite action: folding your smartphone to make it more compact.

As Tae-joong Kim, Vice President of Samsung Electronics’ Mobile Communications Business, explained, by combining a pocket-friendly form with striking style, “The Galaxy Z lineup introduces a new identity to the foldable mobile category. One that adds a fashionable touch to users’ lives.”

Follow along as we examine how Samsung refined each aspect of the Galaxy Z Flip’s design to offer users a whole new mobile experience.

Color-Coordinated

The Galaxy Z Flip is available in a choice of three stylish colors: the bold and creative Mirror Purple, the luxurious Mirror Black, which features a slight bluish tint, and the elegant and refined Mirror Gold. During the manufacturing process, Samsung combined a smooth glass finish with precise processing, resulting in layers of colors that reflect a range of hues depending on the angle at which the device is folded.

For those who like to dress simply, the Galaxy Z Flip can add an eye-catching touch to your outfit that can take your look to the next level. Created for those who want their technology to be as iconic as their wardrobe, the Galaxy Z Flip Thom Browne Edition features a pebble grey exterior adorned with the iconic New York fashion brand’s signature colors.

It’s All in the Details

Measuring just 73.6mm across, the Galaxy Z Flip is small enough to fit in the palm of one’s hand, and slips easily into a pocket or bag. To make the device as compact and portable as possible, Samsung tested out numerous form factors before ultimately landing on the design you see before you. No detail was overlooked. The design was contemplated down to the micrometer to ensure that it would offer users a comfortable grip.

The finished design also reflects careful consideration of usability, as evidenced by convenient features like the cover display. When the Galaxy Z Flip is closed, the cover display presents users with information such as the date, time, their device’s battery status and more, and when they’re taking a selfie, it allows them to see how they look. When the device is opened, Samsung’s intuitive One UI makes it easy to manage the Galaxy Z Flip’s spacious, 6.7-inch display with one hand.

“Along with size and grip, the user experience was a key focus of design,” Kim explained. “We designed the Galaxy Z Flip to make it easy to: 1) access basic information when the device is folded, and 2) multitask on its large display.”

Unfolding a New User Experience

Through extensive research into how consumers are using their smartphones today, Samsung identified that the ability to fold and utilize a smartphone at various angles would add a new layer of convenience to the user experience. The Galaxy Z Flip was specifically designed to be folded and used at multiple angles, which makes everything from taking pictures and video calling, to viewing media more comfortable and convenient.

Realizing that functionality would require a hinge that was both durable and exquisite, like a cogwheel. Through exhaustive research on hinge designs, as well as close cooperation among hardware departments, Samsung eventually came up with a blueprint for a hinge that would be capable of standing a foldable device up at any angle. The Galaxy Z Flip’s intricate Hideaway Hinge is the product of these efforts. It allows users to utilize their device at various angles, and enables the smartphone to stand completely on its own. It’s also sturdy enough to ensure that the device will not open or close by itself.

Samsung anticipates that the Galaxy Z Flip’s ability to stand on its own will change the smartphone experience. “Both the market and consumer lifestyles are constantly diversifying,” said Kim. “To address consumers’ needs, we will continue exploring ways to enrich the Galaxy Z lineup and the foldable mobile category with meaningful and enjoyable experiences.”

Galaxy Z Flip Thom Browne Edition was created for those who are not afraid to make a statement—and who want their technology to be as iconic as their wardrobe. It features distinctive Thom Browne signature brand colors on a pebble grey exterior, pulled right from the runway, and offering all of the same innovative features as Galaxy Z Flip. To complete the look, the special edition device also comes with custom designed Galaxy Buds+ and Galaxy Watch Active2.

Designer Thom Browne demonstrates the new Samsung Galaxy Z Flip Thom Browne Edition in a groundbreaking foldable smartphone experience with sartorial style during New York Fashion Week (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

Designer Thom Browne demonstrates the new Samsung Galaxy Z Flip Thom Browne Edition in a groundbreaking foldable smartphone experience with sartorial style during New York Fashion Week (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

The new Samsung Galaxy Z Flip Thom Browne Edition package also includes custom designed Galaxy Buds+ and Galaxy Watch Active2 featuring the distinctive Thom Browne signature brand colors on a pebble grey exterior, pulled right from the runway (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

Xiao Wen Ju attends unveiling experience of Samsung Galaxy Z Flip Thom Browne Edition at exclusive New York Fashion Week event at Sotheby’s on February 12, 2020 in New York City (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics) 

Samsung & Thom Browne unveil the new Galaxy Z Flip Thom Browne Edition during exclusive New York Fashion Week even at Sotheby’s on February 12, 2020 in New York City (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

Samsung & Thom Browne unveil the new Galaxy Z Flip Thom Browne Edition during exclusive New York Fashion Week even at Sotheby’s on February 12, 2020 in New York City (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

Samsung & Thom Browne unveil the new Galaxy Z Flip Thom Browne Edition during exclusive New York Fashion Week even at Sotheby’s on February 12, 2020 in New York City (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

Samsung & Thom Browne unveil the new Galaxy Z Flip Thom Browne Edition during exclusive New York Fashion Week even at Sotheby’s on February 12, 2020 in New York City (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

Samsung & Thom Browne unveil the new Galaxy Z Flip Thom Browne Edition during exclusive New York Fashion Week even at Sotheby’s on February 12, 2020 in New York City (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

Lance Fresh (R) attends unveiling experience of Samsung Galaxy Z Flip Thom Browne Edition at exclusive New York Fashion Week event at Sotheby’s on February 12, 2020 in New York City (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

Nicholas Braun (L) attends unveiling experience of Samsung Galaxy Z Flip Thom Browne Edition at exclusive New York Fashion Week event at Sotheby’s on February 12, 2020 in New York City (Photo by Ilya S. Savenok/Getty Images for Samsung Electronics)

A limited quantity of Galaxy Z Flip Thom Browne Edition devices will be available in select markets. Pre-orders for the device will begin Feb. 14 on Samsung.com and Thombrowne.com, as well as at NET-A-PORTER and MR PORTER. The official launch will be in March.

For more information, please visit www.thombrowne.com, news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

About Thom Browne

Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. In 2001, Browne began his business with five suits in a small “by appointment” shop in New York City’s West Village and, in the years following, expanded his business to include complete ready-to-wear and accessories collections for both men (2003) and women (2011). Browne has also become known for his highly conceptual runway presentations which have gained global attention for their thought provoking and dramatic themes and settings. The brand is currently offered in over 300 leading department store and specialty boutique doors across 40 countries and through 31 directly operated flagship stores in New York, London, Milan, Tokyo, Hong Kong, Beijing, Shanghai and Seoul. For more information, please visit www.thombrowne.com

Samsung Electronics and Thom Browne today revealed Galaxy Z Flip Thom Browne Edition, an exclusive collaboration from the leading technology company and iconic New York fashion brand. Galaxy Z Flip Thom Browne Edition draws on Samsung’s all new Galaxy Z Flip device and the fashion brand’s bold, timeless style to introduce a groundbreaking foldable smartphone experience.

“Partnering with Samsung to create Galaxy Z Flip Thom Browne Edition was an incredible opportunity to reimagine how consumers express themselves through their smartphone,” said Thom Browne. “We designed Galaxy Z Flip Thom Browne Edition just like I do my collections—with proportion, individuality and aesthetic in mind—to create the perfect blend of art and technology.”

Galaxy Z Flip Thom Browne Edition was created for those who are not afraid to make a statement—and who want their technology to be as iconic as their wardrobe. It features distinctive Thom Browne signature brand colors on a pebble grey exterior, pulled right from the runway and offering all of the same innovative features as Galaxy Z Flip. To complete the look, the special edition version also comes with custom designed Galaxy Buds+ and Galaxy Watch Active2.

“Working with Thom gave us the opportunity to make this stylish device even more covetable, bringing together Samsung’s latest technology innovations with Thom’s signature aesthetic inspired by his suits —the precision tailoring, the intentional use of materials, the elevated style that is uniquely his own,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “Galaxy Z Flip Thom Browne Edition is a marriage of our shared desire to delight people down to the finest details.”

Signature Style and Design

A grey Thom Browne suit transforms into the sleek Galaxy Z Flip exterior. The limited edition smartphone is the first of its kind to be encased in glass while still having a matte look that is soft to the touch and effortless to hold. Classic longwing brogues take a modern form with a grey pebble leather phone case, featuring the distinctive Thom Browne signature brand colors down the center. And, when unfolded, Galaxy Z Flip Thom Browne Edition reveals even more design details inside. Iconic blinds—a reference to the mid-century office aesthetic at the center of the Thom Browne world—appear onscreen every time the phone is turned on and off. App icons, labeled in classic text, create an elemental Thom Browne uniformity. And sound cues—a typewriter for the keyboard, an analogue ringtone, a shoe tap on a marble floor—create a unique soundtrack for the device. Custom Thom Browne wallpaper ties the entire experience together.

Coordinating Wardrobe of Accessories

From the minute they open the box, Galaxy fans are transported to a world of luxury and high style. Like opening a drawer to reveal a cache of treasured items, faille grey folding paper and Thom Browne’s signature brand colors create an all new fashion experience. Inside, consumers will find a Galaxy Watch Active2 with a grey leather strap and a Thom Browne custom watch face that lets you personalize your wellness with style. And for a complete connected look, Galaxy Z Flip Thom Browne Edition is finished off with Galaxy Buds+ in matching grey for a cohesive and connected experience on the go, as well as a specially designed leather phone case infused with Thom Browne’s iconic style.

A limited quantity of Galaxy Z Flip Thom Browne Edition devices will be available in select markets. Pre-orders for the device will begin February 14 on Samsung.com and Thombrowne.com, as well as at NET-A-PORTER and MR PORTER. The official launch will be in March.

For more information, please visit www.thombrowne.com, news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

About Thom Browne

Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. In 2001, Browne began his business with five suits in a small “by appointment” shop in New York City’s West Village and, in the years following, expanded his business to include complete ready-to-wear and accessories collections for both men (2003) and women (2011). Browne has also become known for his highly conceptual runway presentations which have gained global attention for their thought provoking and dramatic themes and settings. The brand is currently offered in over 300 leading department store and specialty boutique doors across 40 countries and through 31 directly operated flagship stores in New York, London, Milan, Tokyo, Hong Kong, Beijing, Shanghai and Seoul.