It is a project, first announced at CES 2022 earlier this year, with the ambitious goal of empowering users around the world to reflect their evolving lifestyles across their devices. It expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices. The #YouMake platform offers a better way of personalization and connectivity through a customized control enabled by SmartThings¹ IoT solutions.

To kick off the campaign, Samsung has launched the #YouMake page on Samsung.com, introducing a lineup of products that can be personalized to fit users’ style, space and daily routine. The list of applicable products ranges broadly from smartphones, TVs, refrigerators to wearables and more, such as the Galaxy Z Flip3 Bespoke Edition, Galaxy Watch4 Bespoke Edition, Bespoke Refrigerators, The Frame, The Freestyle and Samsung Smart Monitor M8. The website also offers Samsung.com-exclusive colors for the Smart Monitor M8 and Galaxy S22. Users can design each product to fit their unique taste through the website, where they can save or purchase their finished designs.

“At Samsung, we work toward a future where technology is seamless and user-centered. A future where connected experiences bring people together and unlock new value in our lives and society,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronic’s Device eXperience (DX) Division in his CES 2022 keynote speech. “We believe that everyone should be able to customize their devices and that cutting-edge technologies should be more connected and intuitive.”

The #YouMake campaign will roll out across eight countries² by May before expanding to other countries throughout the second half of this year. Under the #YouMake campaign, Samsung plans to offer continuous services and benefits through virtual experiences, customer participation events and more by utilizing top metaverse platforms.

¹ While the available technology, functions and features may vary by country, SmartThings is the hub application allowing controls of a wide range of Samsung devices as well as Samsung compatible ones.

² The #YouMake campaign will start off in the following countries: France, Germany, Italy, the Netherlands, Spain, the United Kingdom, the Unites States and South Korea.

That’s why Samsung created the Galaxy Z Flip3 Bespoke Edition, a first-of-its-kind color customization experience for Galaxy smartphones that allows users to design their very own Galaxy device.

Understanding that one size doesn’t fit all, the Galaxy Z Flip3 Bespoke Edition allows users to choose from 49 color and frame combinations for their device along with special Bespoke wallpapers. Whether you prefer a sleek and clean look or something bold and bright, the Galaxy Z Flip3 Bespoke Edition allows you to build a device that matches your personality.

Samsung Newsroom sat down with Samsung’s design team to discuss just what goes into creating a Bespoke smartphone. Read on to learn about the design process behind one of Samsung’s most ambitious smartphone initiatives yet.

Q. Why did Samsung decide to create the Galaxy Z Flip3 Bespoke Edition?

The idea first came when we noticed a customization trend emerging across all aspects of society. From luxury goods to everyday sneakers, we’ve noticed that consumers are seeking out products that they can tailor to their own tastes and style. Now more than ever, consumers want the ability to express their individuality. With that in mind, we felt that the timing was right for a device that users could truly make their own.

For the past year, Samsung Galaxy has committed to openness – a dedication to creating technologies that help our users eliminate boundaries in their lives. We believe technology should reflect each customer’s individuality, especially the mobile devices that users spend the most time with. We wanted to create a device that was designed, inside and out, to empower users to express themselves.

The Galaxy Z Flip3 was the perfect fit, as users were already connecting with the Galaxy Z Flip series in creative ways. Since the launch of the first edition, we had seen an increase in custom cases, device skins and accessories. We saw that desire for customization and took it a step further with the Bespoke Edition.

— Hye Jin Bang, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. What is the theme that drives the design of the Galaxy Z Flip3 Bespoke Edition?

The Galaxy Z Flip3 Bespoke Edition is driven by the idea of “Celebrating Escape.”

Due to the difficulties from the pandemic, online exhibitions, performances and festivals have become the only available outlet for people to escape from their daily frustrations. During these challenging times, we wanted to offer our customers a unique mobile experience — one that allows them to escape the uncertainty of our world by giving them a chance to shine and express themselves. The Bespoke Edition breaks industry norms as operations are typically built to handle mass production rather than personalization. In this instance, we wanted to move away from the tried-and-true colors that dominate smartphones and lean into hues that stand out.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. Did you have a particular user in mind when designing the Galaxy Z Flip3 Bespoke Edition?

The Galaxy Z Flip3 Bespoke Edition is built to appeal to more than just one type of individual. In fact, each Galaxy Z Flip3 Bespoke Edition is made to order, designed by you to match your unique tastes. We didn’t have a particular user in mind. Rather, we embraced the unique, multidimensional lives of our consumers by giving them a personalized mobile experience.

Every one of us belongs to different groups and identities, and we move between them fluidly. This is especially true of younger generations, who recognize that it is natural to belong to these different groups. They want brands that accept a wide range of experiences and preferences.

We wanted to create a device that reflects this reality and empowers users to express their identity in a way that feels authentic to them.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. How did you select the colors for the Galaxy Z Flip3 Bespoke Edition?

The color selection process was done in three phases: color concept definition, color selection and post-launch review.

During the first phase, we worked together with various teams at Samsung, as well as global color experts and trend specialists, to gather insights on consumer preferences and global Color Material Finish (CMF) trends. After this in-depth research, we developed an overall color concept for the Bespoke Edition and named it “Celebrating Escape.” Celebrating Escape is all about breaking from industry norms. We, as a design team, wanted our customers to truly enjoy this out-of-the-box experience and pursue uniqueness through bright and expressive colors.

In the next phase, we established a color pool based on our research, which we eventually narrowed down to the final selection. At first, we had a wide spectrum of colors to choose from, so we started the long process of narrowing down our pool. To finalize five color options for the Bespoke Edition, we went through numerous internal surveys. We paid particularly close attention to our millennial and Gen Z employees. In one case, for example, our top management was not convinced by the yellow color option, as it was not something commonly seen in the mobile industry. But our internal survey results showed high affinity for yellow among millennial and Gen Z employees, so we included it in our final five color options.

The final stage in our color development process is a post-launch review and validation. We are now in this stage for the Galaxy Z Flip3 Bespoke Edition, reviewing customer feedback and sales results. Data gathered from this research and analysis will be used for future products.

— Hye Jin Bang, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. Why did Samsung choose only five colors for the Bespoke Edition?

Selecting the number of color options was a delicate process. We made our final decision while considering the paradox of choice, a popular psychological theory which states that an abundance of options requires more effort in decision making. We didn’t want our customers to feel overwhelmed with too many color options.

As for myself, our team experimented with our color pool and conducted over 1,280 simulations to sort out the best colors. It was truly a tough process, but we landed on a final selection of two frames and five color options that perfectly complement each other, no matter the pairing.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. How is the design of the Bespoke Edition different from the standard Galaxy Z Flip3?

The key differentiation of the Galaxy Z Flip3 Bespoke Edition is the pursuit of uniqueness through color. While the standard Galaxy Z Flip3 uses colors that will satisfy the majority of people and emphasizes a simple tone-on-tone composition with metal frames, the Galaxy Z Flip3 Bespoke Edition is designed to help our users break the mold and pursue more unique combinations with bright and expressive colors.

In addition to the customizable color options, the Galaxy Z Flip3 Bespoke Edition also comes in special edition packaging with a Bespoke Edition wallpaper and background for the Cover Screen that match the device’s colors for a fully coordinated look.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Q. What is the most popular color for the Galaxy Z Flip3 Bespoke Edition so far?

Globally, white on both sides with a silver frame is the most popular option. Many also choose pink for both sides with a black frame. In the U.S., however, the yellow and blue combination with a silver frame is currently the most popular choice. We love to see which variations become more popular across different regions, and how consumers are drawn to different combinations. It reinforces why we are offering the Bespoke Edition in the first place.

— Hyun Sook Kim, CMF Group Principal Designer, Mobile Communications Business, Samsung Electronics

Today’s younger generations, including Millennials and Generation Z (or ‘Gen Z’), are all about expressing their own unique personalities through the decoration of their diaries, their personal computing devices, their rooms – and even their phones. Since customization has become the norm these days, it is only natural that the Galaxy Z Flip3 5G has become the perfect vehicle for these generations, as the phone boasts a trendy design and allows users to differentiate their device through various methods of customization.

This October, Samsung Electronics provided even more ways for users to personalize their device with the unveiling of the Galaxy Z Flip3 Bespoke Edition, which allows users to express their own taste through combining different design elements. Users can also take this one step further with the new Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition, which have been created in collaboration with the trendy fashion brand Kitsuné.

The multifaceted ways one can decorate their Galaxy Z Flip3 5G have been growing in popularity due to their unique nature and direct relation to the user’s taste. However, if you’re a beginner in the phone decoration game, Samsung Newsroom is here to introduce four top tips for decorating your Galaxy Z Flip3 5G.

1. Make Your Phone a Fashion Statement With Colors That Pop Out

Thanks to its visually appealing design and varied color swatches, Galaxy Z Flip3 5G is a fashion item and accessory within its own right. Just as a pop of color can totally transform your OOTD, the Galaxy Z Flip3 5G can also serve as a unique highlight item thanks to the exciting range of shades it is available in, as well as the range of colorful accessories available that allow you to match your mood or style of the day, whatever the season. You can even choose from a range of Galaxy Watch straps and Buds cases to take your accessory matching to the next level.

2. Showcase Your Style – As Well as Your Support – With Stickers

Decorating using stickers has always been a common way for users to customize their diaries or other personal items, such as laptops. Following the release of Galaxy Z Flip3 5G, more users than ever before have been using stickers to decorate their phones, as Galaxy Z Flip3 5G comes in a range of colors¹ – including the chic Phantom Black shade, the warm Cream shade and the lovely Lavender shade – that allows it to serve as a canvas with which users can express their own individuality. Why not pick up some cute stickers to decorate your phone case and make it truly and uniquely your own?

Furthermore, in celebration of International Red Panda (Lesser Panda) Day this September 18^th, Samsung worked with Da-seul Jeong (Aeso), the creator of the character Ompangi, to create lesser panda stickers for phone decoration. This collaboration was undertaken to raise awareness of the protection of endangered animals, a category that unfortunately lesser pandas are part of. Through using such cute yet important stickers as these, users can customize their phones not only to show their style, but also to actively show their support for all kinds of causes.

3. Make Your Phone Truly Your Own, From the Inside Out

Previously, a user has been able to show off their personal style by using their phone’s home screen. But with Galaxy Z Flip3 5G, you can take this one step further and apply your unique personality to your phone case, as well, thanks to the wide range of accessories launched by Samsung through collaboration with a variety of movies, cartoons, sports teams and even food brands.

By checking out the ‘Featured Items’ page for accessories on the Samsung Members app, you can take a look at all kinds of accessories that are available thanks to these diverse collaborations; Knotted Donuts, Disney, Jill Stuart, Dragon Ball and more are among the brands Samsung has collaborated with so far.² From the wide range of collaboration accessories available, including smartphone ring grips, strap cases and clear case palettes, Samsung has created products that not only provide unique ways for users to express their style, but also ways for users to enjoy their phone with utmost convenience. These brand collaboration items are available for your Galaxy Watch, too, so that even when you aren’t holding up your smartphone, you are still able to showcase your true self whenever you want.

What’s more, the wider Cover Screen that comes with the Galaxy Z Flip3 5G provides even more screen real estate with which you can demonstrate your mood or interests – you can even decorate your screen with up to 15 images of your favorite animals, celebrities, characters or even your family members. While originally, the image shown on the Cover Screen would change automatically every time the screen was turned on, the recent One UI 4 update now lets you fix which images show up when according to your own preferences. Furthermore, a new color palette has been provided that lets you change your Home Screen, wallpaper and icons to suit your tastes, providing even more ways for you to express your own individuality.

4. Build Personality and Self-Expression Into the Very Design of Your Smartphone

If you are the type of person that enjoys a more minimal approach to decoration and prefers to leave the look of the phone the way it was when you first received it, then this custom-design approach might be perfect for you. Just because you enjoy a simple style doesn’t mean that your smartphone has to look like everyone else’s – and so with the Galaxy Z Flip3 Bespoke Edition unveiled this October, you can express your own tastes through the phone’s design itself. The Bespoke Edition offers two frame colors, black and silver, as well as five panel colors, blue, yellow, pink, white and black, which come together to provide a total of 49 design combinations.

Furthermore, just as some might switch up their style by changing their phone case, you can even switch the colors of the front and rear panels of your phone as you please thanks to the Bespoke Upgrade Care service, and the Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition provide even more subtle nods to decoration thanks to their witty yet simple design.

If you are not sure which colors make the perfect match for you, you can try out various combinations in person at your local Samsung Experience Store, or try out the combinations virtually in 3D at Samsung.com.

¹ Color swatches available for Galaxy Z Flip3 5G may vary by region or mobile operator.
²The availability of the collaboration accessories may vary by region or mobile operator.

Samsung Electronics, a global leader in technology, announced today that 43 of its new product and service innovations received CES^® 2022 Innovation Awards honors, including four Best of Innovations accolades, from the Consumer Technology Association (CTA). The annual awards program spotlights standout design and engineering across multiple consumer technology product categories.

Samsung’s presence across multiple categories exemplifies its deep heritage developing cross-category innovations that propel the industry and society forward. This year, CTA recognized Samsung Honorees in a range of categories, including Computer Peripherals & Accessories, Computer Hardware & Components, Digital Imaging/Photography, Embedded Technologies, Gaming, Headphones & Personal Audio, Health & Wellness, Home Appliances, Home AV Components & Accessories, Mobile Devices and Accessories, Smart Home, Software and Mobile Apps, Sustainability, Wearable Technologies and Video Displays.

The CES Innovation Awards are sponsored by the CTA, the owner and organizer of CES – the world’s largest and most influential technology event. CES 2022 returns to Las Vegas next year, after a digital-only version of the event in 2021. Jong-Hee (JH) Han, President and Head of Visual Display Business at Samsung Electronics, will deliver the pre-show keynote address on Tuesday, Jan. 4 at 6:30 PM PST in the Venetian’s Palazzo Ballroom in Las Vegas, NV.

Some of Samsung’s award-winning products that earned accolades this year include the following:

Best of Innovation Award winner:

Samsung Galaxy Z Flip3 Bespoke Edition – The Galaxy Z Flip3 Bespoke Edition empowers people to express themselves by creating a device that’s truly their own. Choose the Galaxy Z Flip3’s frame options of Black or Silver, and front and back colors of Blue, Yellow, Pink, White or Black to build a phone to your style. With over 49 possible styles, Samsung brings the ultimate in customization. And it can go anywhere thanks to groundbreaking durability improvements, like IPX8 water resistance — the highest water resistance standard on any foldable phone — and its new Armor Aluminum frame, the strongest aluminum ever used on a Galaxy smartphone.

The Galaxy Z Flip3 5G also secured honoree wins in the Digital Imaging/Photography and Mobile Devices & Accessories categories.

Innovation Honorees:

Samsung Galaxy Z Fold3 5G – The Galaxy Z Fold3 brings Samsung’s leading smartphone camera technology to the groundbreaking foldable form factor — gaining recognition in both the Digital Imaging/Photography and Mobile Devices & Accessories categories. The Galaxy Z Fold3 continues Samsung’s pioneering legacy in foldable smartphones. It brings together innovations like IPX8 water resistance, and the first ever Under Display Camera and S Pen support on a foldable, all on a 7.6” screen that folds to fit in your pocket. With its impeccable craftsmanship and groundbreaking form factor, the Z Fold3 creates truly unique experiences — the ideal combination of productivity, performance and portability.

Samsung Galaxy Watch4 – Recognized in the categories of Health & Fitness and Wearable Technologies, the Galaxy Watch4 series is Samsung’s most innovative smartwatches yet, with a reimagined OS and UX, sophisticated design, and cutting-edge fitness features. The new BioActive Sensor — Samsung’s most advanced to date — empowers you to calculate your blood oxygen levels,¹ or track your heart rate. In fifteen seconds, the new Body Composition tool² offers insights to key measurements like skeletal muscle and body fat percentage. Plus, an all-new OS and UX make Watch4 act provide the most intuitive experience yet. The Watch4 series marks a new era of smartwatch innovation.

Samsung Galaxy A Series – Also winning in Mobile Devices & Accessories category is the Galaxy A series, a family of five smartphone devices packed with impressive features at a price that works for everyone. You can take stunning shots with powerful multi-camera systems, see immersive content on vivid displays and enjoy peace of mind with long-lasting, fast-charging batteries. Galaxy A series devices are versatile and accessible with leading features, from the A52 5G’s 120Hz refresh rate and IP67 dust and water resistance, to Samsung’s first-ever 5G device under $300: the A32 5G. No matter what you’re looking for, the Galaxy A series makes some of the most popular Galaxy innovations available to all.

Samsung Galaxy Buds2 – In the category of Headphones & Personal Audio, Galaxy Buds2 are recognized for continuing Samsung’s audio legacy with an innovative, ultra-comfortable fit and the essential features consumers love most — at the most accessible price in our Buds line-up. With an updated design that’s our smallest and lightest yet, Galaxy Buds2 provide all-day comfort. Plus, they deliver stunning sound and immersive audio with Active Noise Cancellation, dynamic two-way speakers and an enhanced Ambient sound mode. Buds2 deliver premium but accessible earbuds — bringing you an advanced sound experience wherever you are, while still looking stylish.

Samsung Galaxy Book Pro 360 – Samsung’s Galaxy Book Pro 360 reimagines the PC to meet the needs of mobile-first users, scoring it a win in the category of Computer Hardware & Components. Embedded with the mobile DNA of a Galaxy smartphone, it was designed to make your day-to-day experience more intuitive than ever. Enjoy powerful performance and smartphone-like connectivity — because the Book Pro 360 is our first 5G PC offered in the U.S. The Book Pro 360 also comes with an upgraded S Pen, so you can use your PC as a creative canvas. With a Super AMOLED display and fast charging all-day battery, this PC will help you conquer your day, at home and on-the-go.

Samsung SmartTag+ – Another Mobile Devices & Accessories winner, SmartTag+ helps you easily keep track of the important things in your life. Equipped with ultra-wideband (UWB) technology, SmartTag+ pinpoints the exact location of your misplaced items with best-in-class accuracy and range. Simply attach the Galaxy SmartTag+ to keys, purses, or even a pet’s collar, and you’ll never lose them again. Whether the item is in your room or across the neighborhood, just use your compatible Galaxy smartphone’s camera and AR arrows in the SmartThings Find service will point you to exactly where you left it. Turn anything into a trackable item with SmartTag+.

Samsung 30” Smart Induction Built-In Cooktop – Samsung’s Smart Induction Cooktop is recognized in the Home Appliance category. The Cooktop is first in the industry to be recognized for its ability to reduce energy use and lower emissions as you cook — all while maintaining outstanding performance. It’s received a 2021-2022 ENERGY STAR^® Emerging Technology Award in the Residential Induction Cooking Tops category. The Cooktop features four burners and innovative cooking modes, which offers precise temperature control, much like a gas burner.

Samsung Top Load Washer (WA7700A) – Samsung’s Top Load Washer with Auto Dispense also wins in the Home Appliance category. Samsung’s bringing its popular Auto Dispense feature to the top load category, making laundry more intuitive with premium features and design. The Washer includes other essential features to deliver an efficient and powerful clean, from a built-in water faucet to pretreat tough stains, to its Super Speed wash cycle that finishes a full load in as little as 28 minutes.

Samsung 512GB DDR5 RDIMM – The industry’s first 512GB DDR5 registered dual in-line memory module (RDIMM) for next-generation consumer electronics applications spanning artificial intelligence in high-performance computing, cloud and data center servers. The 512GB module features 40 integrated DRAM packages, each consisting of eight 16Gb DDR5 dies. The large-capacity, high-speed chips embrace a highly advanced low-voltage process, and use through-silicon via (TSV) technology to fully overcome substantial performance degradation in wire bonding connectivity. It is recognized in the Computer Hardware & Components category.

Samsung U.2 ZNS NVMe SSD (PM1731a 2/4TB) – The PM1731a is a state-of-the-art Solid State Drive (SSD) for enterprise and large data centers that supports long-awaited Zoned Namespace (ZNS) technology for the first time in the industry, earning another win in the category of Computer Hardware & Components. Extending the life of an SSD by three to four times compared to existing SSDs, and substantially increasing user storage space, the PM1731a will contribute greatly to the efficiency of large server/storage systems as the use of big data and AI in consumer electronics’ data applications continues to explode worldwide.

Samsung PCIe Gen5 NVMe SSD PM1743 (2/4/8/16TB) – Another winner in the category of Computer Hardware & Components, PM1743 is the industry’s fastest, largest capacity and most reliable U.2 SSD. Based on the PCIe Gen5 interface, it’s aimed at supporting the enterprise-server requirements of multicore processing systems to access, manipulate and save data in the widest range of consumer-facing enterprise environments with incredible efficiency.

Samsung ISOCELL HP1 – The ISOCELL HP1 scores a win in the category of Embedded Technologies, as the industry’s first 200MP 0.64μm mobile image sensor. The HP1 provides 16,384 x 12,288 effective pixels that match a 1/1.22” optical format. With a 4×4 pixel-binning technology, the sensor can merge 16 pixels into one large 2.56μm-sized pixel to produce bright 12.5MP images with less noise in low-light environments. The sensor can also capture crystal-clear videos at ultra-high definition of up to 8K 30fps.

¹ The Blood Oxygen (SpO2) feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. It is currently not available in Algeria, Angola, Canada, France, Iran, Libya, Japan, South Africa and Thailand.

² Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis or treatment of any medical condition or disease. The measurements are for the user’s personal reference only. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Availability of this feature may vary by country or region.

If you didn’t manage to catch the livestreamed event in its entirety, you can catch up on all the latest announcements by taking a look at the replay video below, and be sure to stay tuned to Samsung Newsroom for the full event coverage and more information about these latest devices.

Samsung Electronics today announced the Galaxy Z Flip3 Bespoke Edition, giving consumers a new way to customize their mobile device. By bringing the Bespoke experience to mobile for the first time, Samsung is empowering users to express themselves and to create a device that’s truly their own.

Stephen Hawke of Product Strategy at Samsung Electronics America presenting during Unpacked Part 2

“Today’s customers are multi-faceted, and we believe their technology should reflect their unique lifestyles,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics. “Galaxy Z Flip3 Bespoke Edition opens new experiences for customers to reflect who they are, through the technology they use the most.”

The Galaxy Z Flip3 empowers users to express themselves with a compact, iconic design and premium features. Since its launch, Galaxy Z Flip3 users have been drawn to the device’s unique customization abilities including its flexible form factor, a creative array of accessories and the ability to optimize their mobile experience with One UI. Responding to this demand, Samsung is expanding with new customizable color combinations and special UX for users to further personalize their device with the Bespoke Edition, providing options not available anywhere else on the market.

Yoonie Park of Global Brand Marketing at Samsung Electronics presenting during Unpacked Part 2

To identify color options, Samsung researched current and future color trends and analyzed sociocultural trends to anticipate changes in customers’ preferences and needs. Samsung also tested thousands of color options and identified hues and that would perfectly complement each other — no matter the combination. The result is a palette of 49 possible color combinations for Galaxy Z Flip3 Bespoke Edition. Customers can mix and match to create their own unique combination by choosing phone frame options of Black or Silver, and front and back colors of Blue, Yellow, Pink, White or Black.

And because users’ style and taste continue to evolve, Samsung is also offering Bespoke Upgrade Care¹ exclusively for Galaxy Z Flip3 Bespoke Edition users so they can change their device color whenever they want to. Galaxy Z Flip3 Bespoke Edition owners can register to replace their device panel with new colors at Samsung.com,² ensuring their device keeps pace with their evolving style.

Customers can also customize Galaxy Watch4 series at the Galaxy Watch4 Bespoke Studio, by mixing and matching from a variety of Galaxy Watch4 series colors, sizes and strap styles. Galaxy Watch4 series users will also get even more opportunities for personalization through the latest software update,³ which features a host of new customizable watch face styles, a more tailored fall detection feature that enables users to adjust sensitivity and a new “knock, knock” wrist motion that activates favorite or most-used apps and features.

Availability

Customers can design and check out their Galaxy Z Flip3 and Watch4 Bespoke Edition at Bespoke Studio exclusively on Samsung.com. Bespoke Studio offers a fun and engaging experience with 360° previews of combinations and ways to download an image of the selections for easily shareable social content. Once the order is placed, devices are tailor-made and arrive in special edition packaging with a Bespoke Edition wallpaper and Cover Screen that matches the device’s colors for a fully coordinated look. Galaxy Z Flip3 Bespoke Edition also comes with a year of Samsung Care+⁴ protection — users’ phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement. The Galaxy Z Flip3 Bespoke Edition and Galaxy Watch4 Bespoke Edition will be available in Korea, US, UK, Germany, France, Canada and Australia starting October 20th.

About Galaxy Z Flip3 5G

For those who want style that comes with function, the Galaxy Z Flip3 is the ideal device with its stylish, sleek, compact and iconic design, enhanced camera features and a larger Cover Screen⁵ built for quick use on the go. Unfold and snap a stunning selfie with Z Flip3’s studio-quality camera features with Flex mode, then add to your social feed, which scrolls smoother than ever with a 120Hz adaptive refresh rate.

* All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ The Bespoke Upgrade Care service is available to Galaxy Z Flip3 Bespoke Edition only. Users can get their panel replaced with additional service fee. Frames are not swappable. The service fee may vary by country.
² The service process may vary by country.
³ Availability may vary by market or operator. The update will initially be available on Bluetooth versions of the Galaxy Watch4 series and will roll out to LTE versions shortly thereafter. Requires the latest version of the Galaxy Wearable app and Galaxy Watch4 plugin.
⁴ Samsung Care+ requires a free registration within 30 days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Protection coverage, service, redemption and availability may vary by market. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/.
⁵ Compared to Galaxy Z Flip 5G.

With a choice of five colors for the front and back of the device — including blue, yellow, pink, white and black — and the option of a black or silver frame, users can choose from 49 unique combinations when designing their Galaxy Z Flip3 Bespoke Edition.

To place your order, visit the Galaxy Z Flip3 Bespoke Studio on Samsung.com. Once ordered, your tailor-made Galaxy Z Flip3 will be wrapped in special Bespoke Edition packaging and delivered to your door with a Bespoke Edition wallpaper and Cover Screen that matches your device’s colors.

Learn more about how you can blend your own unique style with your tech below.