Samsung Electronics today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.

As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware and game content companies. The event attracted 360,000 visitors last year and this year, it is convening under the theme, “Games Spark Excitement for the Future.”

Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC and console platforms. Samsung Gaming Hub. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: Odyssey G8, the world’s first 6K gaming monitor; 9100 PRO, a high-performance SSD built for next-generation gaming; and Galaxy Z Fold8 Ultra, the flagship mobile device that takes mobile gaming to the next level.

Notably, the Odyssey G8, launched in May 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre. The monitor is G-SYNC Compatible and supports AMD FreeSync Premium, eliminating screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.

Throughout the event, the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss’s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.

On Aug. 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia and Southwest Asia will compete for the championship.