After announcing the release of its HW-K950 Soundbar for European consumers, Samsung showcased the technology’s ability to deliver a complete 4K home theater experience at IFA 2016.

A cozy room at the side of Samsung’s spacious hall invited guests to sit down, relax and immerse themselves in 4K entertainment. room combined the surround sound of the HW-K950 Soundbar with Samsung’s latest Ultra HD Blu-ray player (the UBD-K8500) and the peerless picture quality of a Quantum dot SUHD TV to show how viewing the latest high-definition content from the comfort of your home can be a truly cinematic affair.

Equipped with a 5.1.4 channel system, the HW-K950 Soundbar features Dolby Atmos® technology and houses a total of 15 speaker units, including a main speaker set, rear speakers and a subwoofer. The soundbar’s up-firing technology, designed to provide more realistic audio, projects sound toward the ceiling, as well as horizontally across the room.

The HW-K950 Soundbar not only provides multidimensional surround sound, but also supports 4K pass-through, which channels 4K (UHD) video signals from the Ultra HD Blu-ray player to the TV and enables it to complete the 4K home entertainment experience.

The 4K Home Theater room showcases how significantly the HW-K950 Soundbar, UBD-K8500 Ultra HD Blu-ray player and Samsung’s Quantum dot SUHD TVs amplify the viewing experience, pairing cinematic sound with visual firepower.