▲ Samsung Neo QLED 4K TV (QN85F)

Samsung Electronics today announced that its smart TVs and monitors will now support Netflix shows and movies in HDR10+.¹ With HDR10+, viewers can enjoy richer contrast, deeper colors and stunning visual depth, making their favorite Netflix titles more immersive than ever.

“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colors for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”

HDR10+ is a next-generation high dynamic range (HDR) technology pioneered by Samsung, designed to optimize picture quality scene by scene. By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent.

With this integration, viewers can experience enhanced realism and depth across a growing library of HDR10+ content, making every scene feel more lifelike. HDR10+ content on Netflix will be accessible on 2025 Samsung Neo QLED, OLED and Lifestyle TVs — as well as 2025 and 2024 monitor models — with support for additional models in the future.

This launch marks a significant step in expanding HDR10+ content, bringing enhanced picture quality to more viewers. In addition to Netflix, Samsung is actively working with a growing network of industry partners to further extend HDR10+ support. For more information on Samsung TV, please visit www.samsung.com.

¹ Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry.

Samsung Electronics is further expanding its HDR10+ streaming content offering with the addition of Google Play Movies to the services that support its next-generation picture-quality technology.

Google Play Movies, the video streaming service operated by Google, started to support HDR10+ content in July this year. The HDR10+ service is now available on Samsung Smart TV in 117 countries including North America, Europe and Korea.

Users can now enjoy high-resolution HDR10+ 4K HDR content on the Google Play Movies, with numerous HDR10+ titles available such as Joker, Aquaman, Wonder Woman, Shazam!, and Crazy Rich Asians. Google Play Movies plans to support HDR10+ technology on other additional platforms in the future as well.

HDR10+, which is the HDR industry standard led by Samsung Electronics, brings consumers perfect picture quality experience by optimizing brightness and contrast scene by scene for enhanced three-dimensional videos and accurate color expression.

Samsung Electronics formed HDR10+ LLC (HDR10+ technology joint venture) in 2017 and started to engage in certification programs in 2018.

Google Play Movies’s support for HDR10+ is expected to accelerate the expansion of the HDR10+ standard alliance, which already has 108 partners worldwide.

“We are pleased to expand partnerships with the top global streaming providers,” said Younghun Choi, Executive Vice President and Head of R&D team, Visual Display Business at Samsung Electronics. “We will continue to strengthen the leadership of our HDR standard and lead the innovation in TV technology in the global market.”