Mobile World Live TV is the video broadcast service that provides telecommunications content throughout MWC each year. This year marks the first trial of 5G live broadcasting in the history of Mobile World Live TV.

Throughout the broadcast, Samsung’s 5G solutions will be used, which are composed of a radio access unit (5G Radio) and a 5G router (CPE), powering the content shot by the High Definition Television Video (HDTV) camera at the booth of Mobile World Live TV located in Broadcast Village, Gran Via.

Previously, fiber-based backhaul was used for transmission from Mobile World Live TV’s booth to its production facility. This year’s transmission will be supported by Samsung’s 5G network, which is effective in overcoming the physical limitations of a fiber-based network. 5G broadcast offers ultra-low latency for the transmission of large files such as video content.

“We are thrilled to demonstrate how our latest technology can make an outstanding difference in creating new possibilities for broadcast at MWC19 Barcelona, the largest trade show in the mobile industry,” said GY Seo, Senior Vice President and Head of Global Sales & Marketing, Networks Business at Samsung Electronics. “Samsung is committed to meeting market demands of larger capacity and ultra-low latency attributed to the advancement of the entertainment industry.”

“Mobile World Live TV has a history of using mobile technology to power its broadcast, with 4G cameras supporting live transmission from across Fira Gran Via and the city of Barcelona in previous years. For 2019 we are excited to broadcast using Samsung’s 5G network, enabling true seamless transmission without latency,” said Justin Springham, Director of Media Content and Broadcast, GSMA. “Mobile World Live TV and Samsung will be at the forefront of offering immersive user experiences thanks to this 5G broadcast.”

As the power of broadcasting lies with immediate engagement and interaction with viewers, the network used for broadcasting a live channel should be able to support seamless transmission of high-quality and large-capacity content via televisions and other electronic devices without experiencing latency. User experiences with broadcast are essential in determining the capabilities of 5G network solutions to support live broadcast more broadly in the future.

Meanwhile, following its world’s first complete commercialization of 5G FWA solutions, comprised of 5G radio (access unit and virtualized RAN), 5G routers and next-generation core in February 2018, Samsung brought one of the smallest integrated FCC-certified 5G radio base stations and 5G home routers (CPEs) to the market. In addition to its successful commercialization of 5G services across the U.S., Samsung has been selected by one of the major Korean operators as a 5G vendor.

Mobile World Live TV is the GSMA’s award-winning broadcast service of MWC19 Barcelona. It airs from 4pm CET Sunday 24 February through 4pm Thursday 28 February. For more information visit http://www.mobileworldlive.com.

For further information on Samsung’s 5G solutions at MWC19 Barcelona, please visit: https://www.samsung.com/global/business/networks/insights/event/mobile-world-congress-2019/

[People observing the immersive images of Samsung’s new SUHD TVs at a launching event in April in New York City, U.S.A.]

Samsung Electronics achieved television sales of more than $1 billion in October in North America, setting a new record for monthly sales in that market.

That sales record demonstrates how much Samsung has grown over the past 11 years. In September 2004, Samsung achieved $100 million in monthly sales for the first time. Then, in October 2007, it reached $500 million.

This growth comes as Samsung is enhancing its interactive experience marketing for customers. This year, Samsung expanded the Samsung Entertainment Experience areas into approximately 600 Best Buy stores, the world’s largest multi-channel consumer electronics retailer. These areas are specially designed to allow consumers to explore Samsung products, including SUHD TVs and Samsung audio systems.

[A Samsung Entertainment Experience area at a Best Buy store in the United States. Consumers can get a hands-on feel for the latest in Samsung TVs and audio systems.]

Samsung also installed a Brand Wall (a wall made of Samsung TV screens) in approximately 2,600 Walmart stores.

In addition, Samsung Electronics received two industry-leading customer satisfaction awards in the annual J.D. Power 2015 High-Definition Television (HDTV) Satisfaction Report. J.D. Power surveyed more than 3,750 consumers who purchased an HDTV in the past 12 months to arrive at these rankings. The study recognized Samsung as the highest-ranking company for customer satisfaction for two consecutive years in the categories of HDTVs 50 inches and above, and smaller than 50 inches.

Samsung’s entire line of SUHD TVs features High Dynamic Range (HDR) technology, which has been called the future of UHD TV. HDR increases the brightness range and improves contrast, so lights and shadows reproduced on the screen look more realistic. SUHD TVs also use Samsung’s revolutionary Nano Crystal Technology to create the most brilliant colors and details in the TV market.

“Samsung Electronics attaining over $1 billion in monthly sales in North America shows that the Samsung has now become the most trusted and representative TV brand,” said Yoon Lee, Senior Vice President of Visual Display Business at Samsung Electronics.

According to the NPD Group, a global information company, Samsung accounted for 35.1 percent of TV sales in the United States and 38.4 percent of sales in Canada, making it the leading TV seller in North America.

For UHD TVs (with a resolution of 3,840 pixels by 2,160 pixels), Samsung accounted for more than half of all sales in the third quarter of 2015—52.1 percent of sales in the United States and 54.4 percent of sales in Canada.

Samsung Electronics, the leader in home entertainment for nine consecutive years, received two industry-leading customer satisfaction awards in the annual J.D. Power 2015 High-Definition Television (HDTV) Satisfaction Report in the U.S. The study has now recognized Samsung as the highest ranking in customer satisfaction with HDTVs 50 inches and above and 50 inches or below two years in a row.

J.D. Power surveyed more than 3,750 consumers who purchased an HDTV in the past 12 months to arrive at these rankings. Satisfaction is measured on a scale of 1,000 based on eight factors: overall satisfaction, performance; reliability; ease of operation; style/appearance; features, warranty and price. According to the study, Samsung ranked highest in the 50 inches and above category with a score of 871 and highest in the 50 inches and below category with a score of 856. In both categories, the brand ranked highest for overall satisfaction, performance, reliability, style and appearance, features and warranty.

“We strive to innovate and provide an unrivaled home viewing experience for consumers with spectacular picture quality,” said Bill Lee, Vice President of the Television Product Marketing Division at Samsung Electronics America. Samsung is honored to receive a top ranking in customer satisfaction for two years in a row and we look forward to delivering top quality and innovation in years to come.”

Leveraging years of expertise in the home entertainment space, and taking into account voice of market and customer needs, Samsung continues to elevate the viewing experience for consumers with its new SUHD TVs. With superior 4K UHD picture quality, brilliant colors and details, the SUHD TVs continue to set a new standard in TV innovation, making this the best Samsung TV ever.