▲ Samsung Neo QLED 4K TV (QN85F)

Samsung Electronics today announced that its smart TVs and monitors will now support Netflix shows and movies in HDR10+.¹ With HDR10+, viewers can enjoy richer contrast, deeper colors and stunning visual depth, making their favorite Netflix titles more immersive than ever.

“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colors for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”

HDR10+ is a next-generation high dynamic range (HDR) technology pioneered by Samsung, designed to optimize picture quality scene by scene. By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent.

With this integration, viewers can experience enhanced realism and depth across a growing library of HDR10+ content, making every scene feel more lifelike. HDR10+ content on Netflix will be accessible on 2025 Samsung Neo QLED, OLED and Lifestyle TVs — as well as 2025 and 2024 monitor models — with support for additional models in the future.

This launch marks a significant step in expanding HDR10+ content, bringing enhanced picture quality to more viewers. In addition to Netflix, Samsung is actively working with a growing network of industry partners to further extend HDR10+ support. For more information on Samsung TV, please visit www.samsung.com.

¹ Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry.

Not only do movie theaters provide lifelike pictures and visuals in ultra-high resolution, but they also control the amount of ambient light in the room in order to highlight the scene shown on the screen. Given that these theaters are built specially to provide such conditions, the at-home experience is never quite the same given that it is harder to control the amount of light in a room depending on the time of day.

But what if we were able to replicate the picture quality at home the way a content creator intended it to be seen? How can we bring the movie theater experience home?

The answer lies within Samsung Electronics’ 2021 Neo QLED TVs, which come with the latest HDR10+ Adaptive standard. Not only do the TVs provide premium viewing experiences, but they are also able to optimize the picture quality regardless of any reflection, luminance and interference brought about by the indoor lighting condition. Samsung Newsroom has pulled the curtains back to find out what HDR10+ Adaptive is and just how it works.

True-to-Life Picture Quality for Impactful Viewing

Unlike movie theaters, the at-home TV viewing environment can change from moment to moment depending on the change of day to night, lighting, interference and the reflection of light.

HDR10+ is the latest advanced High Dynamic Range technology, which Samsung has been incorporating into their UHD and above TVs since 2017 and is also featured in the 2021 Neo QLED TVs. It intelligently adapts your TV to optimally display UHD content the way it was meant to be seen with all the true-to-life highlight and shadow details. HDR10+ uses dynamic tone mapping to enhance the color and contrast and directs the screen to accurately display high dynamic range content on a scene-by-scene or even on a frame-by-frame basis.

HDR10+ is a royalty-free, open standard, accessible to any device maker to adopt and certify their own compatible devices using HDR10+ metadata syntax. This means that Samsung has been able to build complete control over on-screen picture quality into their TV lineup for true-to-life viewing experiences. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, such as film producers and engineers, allowing them to deliver more impactful images exactly as they intend them to be seen.

AI Analysis for Optimum Experiences Even in Home Lighting Conditions

Samsung’s 2021 TV lineup also supports HDR10+ Adaptive, a technology that improves the HDR10+ viewing experience in users’ homes regardless of the lighting conditions. Samsung’s 2021 TVs come with the HDR10+ Adaptive standard which supports Filmmaker Mode¹ and adapts to brighter rooms so that customers can enjoy true cinematic experiences when viewing HDR10+ movies and television programs in various environments at home.

On the 2021 Neo QLED TVs, HDR10+ Adaptive harnesses its AI engine to analyze the viewing environment, including the lighting, brightness and even reflections using the sensors equipped on the TV. The results are then incorporated into the dynamic metadata, and then through four further steps, the brightness and contrast of a scene are optimized. HDR standards are typically designed with a dark room in mind, similar to that of a movie theater. However, with HDR10+ Adaptive, viewers are guaranteed to see the original creators’ intent regardless of the lighting condition or the time of the day.

Youngwook Son, an engineer at the Visual Display Business at Samsung Electronics, has been spearheading the development of the feature with his team. “HDR10+ is a premium feature that is geared to optimize the TV’s picture quality by fine-tuning the scene while preserving the original creator’s creative direction. HDR10+ Adaptive takes this one step further by allowing the TV to optimize the picture based on the surrounding lighting conditions, finally allowing TVs to provide a similar viewing experience to those found in dark environments, such as movie theaters.”

HDR10+ Marks Its Two-Year Anniversary with 120 Partners and Over 2,000 HDR10+ Content

The HDR10+ standard was introduced 2 years ago and now has 120 related partners. HDR10+ has robust support across the industry, with several thousand different products from multiple manufacturers offering HDR10+ supported devices. Currently, over 3,100 different TVs and projectors from more than 20 manufacturers support HDR10+. Furthermore, devices including smartphones, tablets and Blu-ray players also support the standard.

Streaming platforms like Amazon Prime Video, Google Play, Rakuten TV, Megogo, Watcha, Paramount+, YouTube and others have helped make accessible thousands of hours of premium content, delivering a wide array of viewing choices to certified HDMI devices, including the Paramount+ Original Series “The Stand” and Universal’s iconic Back to the Future Trilogy. There are now over 2,000 pieces of content available to users that support the HDR10+.

HDR10+ is the only dynamic HDR technology supported on YouTube, which provides content creators and viewers alike with the unique opportunity to have the access to enhanced, premium HDR content right at their fingertips. With the rise of vertical video production and consumption, the standard gives content creators a unique opportunity to film and view user-generated content across any HDR10+ device.

“There are numerous technologies involved in creating the perfect scenes for the ultimate viewing experience,” noted Younghun Choi, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics. “HDR10+ Adaptive is one of the core technologies that enable us to enjoy the pristine picture quality that we enjoy watching today. Samsung will continue to invest and upgrade users’ viewing experiences in line with the latest technological advancements and trends in the home entertainment industry.”

¹ Filmmaker Mode is a viewing mode, which allows viewers to enjoy movies and TV shows the way the filmmakers intended them to be seen. Various Hollywood directors, including Christopher Nolan and James Cameron, are known to have advocated for the feature in August 2019.

Samsung Electronics today announced a partnership with the world’s largest theater operator Wanda Cinemas to bring its pioneering Cinema LED Screen technology to Wanda’s Wujiaochang theater, located in Shanghai’s Yangpu District. The theater marks the first implementation of Samsung’s Cinema LED Screen in China, and follows successful implementations in Asia last year in Seoul and Busan, Korea, and Bangkok, Thailand, and also in Europe, at the Arena Cinemas Sihlcity in Zurich, Switzerland.

“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionize the theater and filmgoing experience. Through sharper colors, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favorite films like never before, and are thrilled to partner with Wanda Cinemas to bring this advanced technology to this growing market.”

The new partnership expands Samsung’s relationship with the world’s leading cinema chain. A Fortune 500 company, Wanda Cinema Line Corp. operates nearly 14,347 screens at more than 1,352 theaters around the world, and also owns recognizable global cinema brands including AMC, Carmike, Odeon and Hoyts Group. Even as Cinema LED at Shanghai’s Wujiaochang theater launches, Samsung and Wanda Cinemas already are finalizing a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year.

As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theater display, Samsung’s Cinema LED Screen delivers excellent visual quality, technical performance and reliability that surpass that of legacy projector-based operations. Stretching nearly 10.3 m. (33.8 ft.) wide, the Cinema LED Screen fits comfortably in usual theater configurations, maintaining the same stunning picture quality at even the widest viewing angles. The display also transforms content with ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater than the typical cinema standard. As a result, viewers can experience more immersive content supported by bright colors, pristine whites and deep blacks.

To go with the stunning picture technology, Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot” throughout the theater’s seating area, producing a true multi-sensory experience the way the content creators intended.

“As the world’s leading cinema company, our customers expect a differentiated and memorable theater experience both worthy of their investment and reflective of the Wanda Cinemas brand,” said Qi Wang, Vice President, Wanda Film Holding Co., Ltd. “We are honored to work with Samsung to set the new luxury theater standard, and look forward to making the Shanghai Cinema LED theater a must-see destination for both movie enthusiasts and casual consumers alike.”

With the demands for theater space evolving across the industry, Samsung’s Cinema LED Screen will enable Wanda Cinemas to expand the service offerings inside its improved Shanghai theater. The display’s consistent presentation, even against dark or ambient lighting conditions, accommodates non-movie content including gaming competitions, corporate events and presentations, and sports and concert simulcasting, among others.

For more information about Samsung’s Cinema LED Screen, as well as related articles, photos and videos, visit http://news.samsung.com.

On February 4, the launch ceremony of the first Samsung Cinema LED of China was held at Wujiaochang’s Wanda Theater in Shanghai, China. From left, Jason Kim, VP of Samsung Electronics Visual Display Business, Yontak Jin, VP of Samsung Electronics China Consumer Elecronics Division, Wang Qi, CTO of Wanda Cinemas, Zeung Guang, VP of Wanda Cinemas, Frank Xiao, VP of HARMAN China Enterprise Business and David McKinney, VP of HARMAN.

Response Speeds to Suit Gamers’ Needs

Response speed – how fast the screen responds to commands or changes in the game – can help to make or break a gamer’s stats. When the difference between top scorer and average player rests on reactions, especially in racing, first-person shooter (FPS), flight simulation and action-heavy games, every millisecond can have an impact. Three main factors can influence response speed: MPRT, refresh rate and input lag.

∙MPRT: This stands for motion picture response time, thus indicating the real response time which is recognizable to the naked eye. The faster the screen’s response time, the lower its image retention, which helps to reduce eye strain and prevent “ghosting”, where the faint image of a moving object’s previous position is displayed. The QLED TV Q8C has a response time of between 2 and 8 milliseconds depending on the setting*, while the CHG90 QLED Gaming Monitor clocks in at 1 millisecond.

∙Refresh Rate: Many know that there is a strong correlation between a display’s frames per second and the fluidity of the motion on a screen. However, a smaller number are aware of the relationship between frames per second and the refresh rate (measured in Hz). A display’s refresh rate is how often the image on the screen is refreshed, with a higher refresh rate providing smother motions and less blurring, helping gamers keep their focus steady. While many TVs offer a refresh rate of 60Hz as standard, the QLED TV Q8C’s refresh rate is 120Hz and the CHG90 QLED Gaming Monitor refreshes at 144Hz.

∙Input Lag: A display’s input lag plays a vital role in increasing response speed, as it determines the time the monitor or TV takes to react to commands made by game controls – whether it’s a keyboard or a console’s controllers. As input lag decreases, and the screen responds more quickly to commands, player reactions can be even faster. At 20 milliseconds when set to “Game Mode”, the input lag of Samsung’s QLED TV Q8C is the lowest amongst TVs on the market, and Samsung’s CHG90 QLED Gaming Monitor fully supports Radeon FreeSync 2 technology, which aims to reduce input lag to a minimum.

Burn-In Free, Guaranteed

Screen burn-in has certainly become a hot topic recently as more consumers are encountering the problem of image retention, especially in their OLED displays. Since it is often attributed to parts of the screen being static for an extended period, gaming in particular runs the risk of screen burn-in after prolonged play.

However, even while gaming Samsung QLED screens (both TVs and monitors) are free from burn-in because they utilize the new metal Quantum Dot technology. Quantum Dots consist of semiconductor nanocrystals, which can produce pure monochromatic light. Since they are material particles embedded in minerals, including rocks and sand, the inorganic material does not contain carbon compounds, and thus is not as susceptible to change as organic molecules. As such, Samsung’s QLED TVs worldwide come with a 10-year burn-in warrantee** when purchased.

HDR: A High Dynamic Range Revolution

High Dynamic Range (HDR) is quite literally a game-changer for players. The technology offers greater contrast, allowing dark areas to appear darker and light areas to appear brighter. Black is monochrome no more as HDR technology provides stunning depth and range to the color, offering hues and shades never before articulated on the screen. Developers are now producing HDR games and, in many situations, being able to see shadows and silhouettes clearly, even against dark background, will give a player a significant edge over their competitors. Both Samsung’s QLED TV Q8C and CHG90 QLED Gaming Monitor support HDR technology.

Big Screen Benefits

At 49 inches, 32:9 super ultra-wide curved, the CHG90 QLED Gaming Monitor is pushing boundaries as the widest gaming monitor available. It gives gamers the opportunity to enjoy a completely bezel-free, fluid and fast-paced field of view, especially while exploring single-player endeavors. Gamers can play games such as The Witcher 3: Wild Hunt, Assassin’s Creed Origins, Rise of the Tomb Raider, Dota 2, League of Legends (LOL) exactly as their developers intended, further taking advantage of the immersive gaming experience that the monitor provides.

On the other hand, the 65” QLED TV Q8C is perfect for users who want to bring their games into the heart of the home and play against family and friends side-by-side, discovering together immersive pictures and 100% color volume. A gathering will be able to enjoy many games together, such as sports-themed games and car racing games. What’s more, PC gaming on a large TV is hassle-free, as Samsung’s QLED TV Q8C can stream from an in-home PC directly, using the Steam Link app available from the Samsung Smart Hub.

Gamers can rest easy knowing that QLED monitors and TVs are optimized for gaming, offering large screen game-play that gamers can enjoy either on their own or with friends. Thanks to the stunning picture quality and burn-in resistance provided by QLED displays, both the QLED TV and the QLED Gaming Monitor definitely make a strong addition to any gamer’s suite of hardware.

*MPRT of 2ms can be achieved when LED Clear Motion mode is on. MPRT is 8ms in Default mode.

**Details of the burn-in guarantee for QLED TVs vary by country, and the policy will gradually be introduced in other countries as the QLED TV is launched in each market.