Samsung Newsroom toured the Home Experience Zone at Samsung’s CES booth to learn more about the expanded AI functionalities of the company’s BESPOKE home appliance lineup.

Smart Food Management That Goes Beyond Food Storage

▲ The panel of the 2024 BESPOKE 4-Door Flex Refrigerator with AI Family Hub+ provides a comprehensive list of the items in a user’s fridge, listing the date when stored and expiration date.

A main attraction of the zone was the 2024 BESPOKE 4-Door Flex Refrigerator with AI Family Hub+¹ — which impressed visitors with its unique capabilities such as the AI Vision Inside feature. Attendees were able to peek inside and learn about the product’s internal cameras — which record when ingredients are stored and their expiration date. If a product is nearing the end of its shelf life, AI Vision Inside sends notifications to users and provides recipe suggestions via Samsung Food.

▲ Users can keep track of their food with the AI Vision Inside feature in the 2024 BESPOKE 4-Door Flex Refrigerator with AI Family Hub+.

Many visitors expressed their desire to lower the amount of food wasted and admitted to forgetting items in the fridge from time to time. “I like the concept and the setup,” said one guest. “It’s pretty useful because I always find expired vegetables in my fridge.”

▲ Attendees learned about how AI Vision Inside can provide recipe recommendations based on items in their fridge that are about to expire.

Effortless Multitasking Around the Home With Connected Appliances

▲ Samsung’s 2024 Bespoke lineup was on display at the Home Experience Zone, featuring appliances such as the Anyplace Induction Cooktop, BESPOKE AI Washer and Dryer Combo and BESPOKE Oven.

Attendees viewed demonstrations of the interconnectivity of appliances and devices, helping to take the stress out of multitasking and making life easier. For example, if the phone rings while users are cooking, they can answer the call from the screen of the Anywhere Induction Cooktop without needing to grab their smartphone.

▲ Users can answer calls on a variety of BESPOKE appliances thanks to upgraded functionality.

Additionally, if the door rings while a user is doing laundry, a notification is sent to the panel of the BESPOKE AI Washer and Dryer Combo — ensuring they don’t miss any visitors to their home.

The AI-Powered Cleaning Capabilities of BESPOKE

▲ Visitors tested out Samsung’s latest cleaning appliances such as the BESPOKE Jet Bot AI Combo.

Understanding that users desire appliances that clean both effectively and quickly, Samsung showcased its BESPOKE vacuum cleaner lineup. Visitors tested out the BESPOKE Jet AI on different surface types, such as carpet and hard floors, to experience its intelligent floor sensing capabilities. Attendees learned about the BESPOKE Jet Bot AI Combo — which features steam cleaning functionality and upgraded AI Object Recognition to provide a smarter, more hands-off cleaning experience.

Taking the Hassle Out of Household Tasks

▲ BESPOKE appliances such as the Anyplace Induction Cooktop and BESPOKE Oven will alert users via their smart TV or washing machine.

Joining Samsung’s line of intelligent appliances, the BESPOKE AI Washer and Dryer Combo offered visitors a glimpse at an All-in-One laundry experience. Attendees were introduced to a number of the space-friendly appliance’s useful features, including AI OptiWash and AI Optimal Dry which use sensors to effectively launder clothes.

▲ Attendees learned about how the BESPOKE Oven and Slide-in Range offer new services such as AI Pro Cooking.

Samsung introduced the new Anyplace Induction Cooktop which utilizes an industry-first sheet coil heating mechanism to evenly cook food no matter where the pot or pan is located on the cooktop. The AI Cook Manager technology feature detects boiling liquid and automatically adjusts settings to prevent spillover and messes.

In addition, Samsung showcased how appliances such as the Anyplace Induction Cooktop, Slide-in Range and BESPOKE Oven² can cook dishes properly and safely with limited intervention — providing users with peace of mind when briefly leaving the room while cooking. Once cooking is complete, the appliance automatically sends a notification to the TV or washing machine.³

Watch Videos From the Comfort of the Kitchen

▲ Users can conveniently watch a variety of content via the 2024 BESPOKE 4-Door Flex Refrigerator with AI Family Hub+ in their kitchens.

On top of the unique AI Vision Inside feature, the 32-inch screen of the 2024 BESPOKE 4-Door Flex Refrigerator with AI Family Hub+ caught the attention of many visitors. Attendees viewed demonstrations of how the expanded screen can be used to pull up all types of content, from step-by-step cooking videos on YouTube or TikTok to their favorite show on Samsung TV Plus. What’s more, visitors learned how they can quickly and conveniently search up recipe videos using voice commands with Bixby.

Enjoy Effortless Energy Savings Using AI

▲ AI Energy Mode helps users get involved in everyday sustainability by simply using their appliances, enabling them to save energy and money.

When it comes to sustainability, even the smallest of efforts can make a big difference. Samsung spotlighted AI Energy Mode and how this unique function makes energy saving effortless. Attendees gained insights into how the function monitors energy usage by analyzing peak and off-peak electricity times. As such, AI Energy Mode can automatically power on appliances to perform specific tasks such as running a wash cycle, charging an appliance and more outside of peak usage times.⁴

¹ All services may not be available on the BESPOKE 4-Door Flex Refrigerator with AI Family Hub+. AI services or outcomes using AI services may differ. Services and features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.
² Applicable models only.
³ Available on AI Laundry Combo (WHH700D) only.
⁴ The function to run appliances at off-peak times will be supported through an update in the first half of 2024 for the U.S. and major European countries including the U.K., France and Germany.

Centered on the theme “AI for All: Connectivity in the Age of AI,” Samsung’s booth highlighted the company’s unwavering commitment to industry-leading innovation and strategic work in improving lives. With the potential to enhance experiences at home, at work, and everywhere in between, Samsung’s vision for AI encompasses all aspects of daily life.

▲ View scenes from the Samsung booth on the opening day of CES

Read on for a detailed look at the five unique zones in Samsung’s CES 2024 booth, where technical excellence creates new, meaningful experiences.

▲ The Samsung booth at CES 2024 showcased the company’s innovations in the Sustainability Zone, SmartThings Zone, Screen Experience Zone, Home Experience Zone and Mobile Experience Zone.

▲ Visitors gathered at the entrance to view the company’s newly announced AI vision on The Wall, an ultra-large MICRO LED display.

Eco-Conscious Insights at the Sustainability Zone

Upon stepping into the booth, attendees were welcomed into the Sustainability Zone that provided insights into Samsung’s environmental strategy, resource circularity efforts and accessibility enhancements. Featuring a wall built from recycled materials, the zone demonstrated how sustainability shapes the company’s developmental direction. Additionally, attendees learned about partnerships with startups working to tackle environmental issues as well as SmartThings Energy — the company’s home energy service helping users live more eco-consciously.

▲ View of the Sustainability Zone

▲ Attendees observed details of Samsung’s sustainability efforts at the Circular Workshop.

Smarter Living Made Simple at the SmartThings Zone

In the SmartThings Zone, attendees interacted with Samsung’s ever-expanding home ecosystem — which currently includes 196 SmartThings-compatible devices and products from 48 partner companies. The zone featured a variety of scenarios related to different tasks and rooms in the home, allowing users to imagine how SmartThings could improve their daily lives. Topping off the engaging experience, attendees were able to enjoy a live cooking show with British food influencer Oli Paterson.

▲ View of the SmartThings Zone

▲ (From left) Visitors engaged in immersive gaming experiences. Attendees tested out a number of SmartThings-enabled capabilities including Pet Care.

Breaking the Boundaries of Entertainment at the Screen Experience Zone

Samsung welcomed visitors to learn how the company is enhancing its displays with AI technology at the Screen Experience Zone. Presenting its suite of premium TVs including the new Transparent MICRO LED, the zone transformed content viewing from a passive activity into an immersive experience. What’s more, attendees were excited to meet the newly revamped Ballie — Samsung’s AI companion robot that offers more personalized services.

▲ View of the Screen Experience Zone

▲The new Transparent MICRO LED display and Ballie robot attracted the attention of many viewers.

An AI-Powered Lifestyle at the Home Experience Zone

The Home Experience Zone invited attendees to learn how AI technology minimizes the hassle of chores and daily tasks through Samsung’s home appliances — including the Bespoke AI Laundry Combo, Bespoke 4-Door Flex Refrigerator with AI Family Hub+, and more. In this zone, attendees witnessed how smart cycles like AI OptiWash and AI Optimal Dry enhance the laundry process and how intelligent features such as AI Vision Inside manages food ingredients.

▲ View of the Home Experience Zone

▲ Visitors listened to detailed explanations of Samsung’s suite of Bespoke home appliances.

A Hyper-Connected Device Ecosystem at the Mobile Experience Zone

The Mobile Experience Zone at the end of the booth featured Samsung’s portable devices. Attendees tested the new AI capabilities, upgraded processing power, and precise touchscreen of the latest Galaxy Book4 series. Additionally, the zone illustrated the company’s partnerships with industry leaders, such as Microsoft, who are building a more connected Galaxy ecosystem.

▲ View of the Mobile Experience Zone

▲ Attendees tested out the new Galaxy Book4 series and gained insights into the hyper-connected Galaxy ecosystem.