Samsung Hotel TV and LYNK Cloud,¹ Samsung’s comprehensive hospitality cloud solution, are designed to work together as a single connected solution. Samsung Hotel TV brings hotel information, dining, services and entertainment onto one screen, so guests can explore the property, access key services and enjoy content more easily without leaving their room. It also takes in-room entertainment to the next level with support for Google Cast and Apple AirPlay,² allowing guests to stream content securely and seamlessly from their personal devices.

LYNK Cloud connects these touchpoints, helping hotel IT managers, service managers and operators manage hotel TVs, on-screen services and guest-facing content at once from a central platform.

With its Business Intelligence feature, LYNK Cloud helps hotels see which menu items guests order most or which TV channels they spend the most time watching. These insights help hotels better understand guest preferences and improve their overall experience during their stay.

Watch the video below to see how Samsung Hotel TV and LYNK Cloud work together in real hotel environments to simplify operations and elevate the in-room experience.

1. LYNK Cloud is sold separately, and feature availability may vary by region. LYNK Cloud supports Samsung Hotel TVs with Tizen 5.0 or higher. ︎
2. Availability of Google Cast and Apple AirPlay varies by model. ︎

Samsung Electronics today announced that it has supplied more than 6,000 hospitality TVs and Smart Signage displays to Royal Caribbean’s Star of the Seas, the world’s best family vacation. The installation spans guest cabins, crew quarters and public areas — including lounges and theaters. This collaboration marks the latest milestone in a longstanding partnership, with Samsung serving as Royal Caribbean’s official display technology provider across the vacation brand`s fleet over 21 years.

Completing its maiden voyage from Port Canaveral, Florida, in August 2025, Star of the Seas is the second ship in Royal Caribbean’s Icon-class series of cruise ships.

Samsung Hospitality TVs and Smart Signage Provide a New Standard of Onboard Experiences

Designed specifically for commercial environments, Samsung’s Crystal UHD Hospitality TVs (HBU8000 model) have been installed in guest cabins aboard Star of the Seas. Through Samsung’s Dynamic Crystal Color technology — which is capable of displaying over one billion colors — the TVs deliver 4K UHD resolution and lifelike, accurate color, ensuring that each guest enjoys clear, vibrant picture quality and an engaging viewing experience throughout their voyage. Each in-room TV also serves as a central information hub that shares a welcome message personalized for each guest, daily activity schedules, destination information and weather and emergency updates, while also offering the ability to revisit onboard programs and announcements at the user’s convenience.

The ultra-slim UHD Smart Signage QMC series is also featured onboard, providing high-resolution content in public areas while maximizing space efficiency.

Two Decades of Collaboration Anchored by Innovation

Since 2004, Samsung has supplied more than 200,000 hospitality TVs and Smart Signage displays across 28 ships in Royal Caribbean’s global fleet. This includes over 6,000 displays for Icon of the Seas — sister ship to Star of the Seas — which set sail in 2024. Backed by 17 consecutive years as the global leader of the commercial display market,¹ Samsung continues to lead the industry in delivering reliable, feature-rich displays tailored for hospitality environments.

“What we’ve achieved with Royal Caribbean over the past 20 years is a testament to our shared commitment to innovation and delivering world-class experiences to guests,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “As demand for richer entertainment experiences rise, we’re proud to deliver our most dynamic commercial displays to Star of the Seas and look forward to expanding our collaboration in the years ahead.”

Samsung Expands Display Innovation for Compact Hospitality Spaces

Building on its established leadership in cruise and hospitality display solutions, Samsung has introduced the HF8000F model, a 24-inch hospitality TV developed for compact spaces such as crew cabins, hospitals and hotel rooms. As demand grows for smaller displays that can fit multi-occupancy rooms or space-constrained environments, the HF8000F provides a streamlined option with many of the capabilities of Samsung’s 2025 hospitality lineup, including Google Cast, Apple AirPlay, LYNK Cloud for remote display management, Samsung Knox, Samsung TV Plus and Smart Hub. The HF8000F is now available in multiple regions including the U.S., Canada, Australia and Singapore.

For more on Samsung’s hospitality display solutions, visit Samsung.com.

1. Source: Omdia Q3 2025 Public Display Report. ︎

Samsung Electronics today announced the upcoming global launch of the HU8000F series, its 2025 Hospitality TV. Available in six sizes — 43″, 50″, 55″, 65″, 75″ and 85″ — the HU8000F empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with effortless streaming and connectivity options through Google Cast. Samsung will unveil the HU8000F series at HITEC 2025, the world’s largest and longest-running hospitality technology event, which takes place between June 16-19 in Indianapolis, USA.

“Samsung’s HU8000F Hospitality TV series delivers a new level of in-room experience, combining brilliant 4K picture, advanced streaming and easy management,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With Google Cast support, an AirSlim design and integrated cloud capabilities, we are redefining what’s possible for hotel entertainment worldwide.”

Premium Picture Quality, AirSlim Design and Effortless Streaming

The HU8000F is powered by Samsung’s Crystal Processor 4K and features HDR10+ and Dynamic Crystal Color, immersing hotel guests in one billion shades of color with lifelike clarity and detail. Additionally, its sleek AirSlim design creates an elegant, nearly bezel-free look that complements any hotel space.

The new model has expanded content options for guests by adding Prime Video to its portfolio — along with Netflix and Samsung TV Plus — which are all accessible from the Tizen OS Home. For an enhanced viewing experience, the HU8000F also includes adaptive sound technology, providing real-time audio scene analysis and quality optimization to any news program, sports game, musical performance, TV show or movie.

Hotel-Ready Features and Integrated Hospitality Solutions

For centralized remote management and actionable business insights for hotel managers, Samsung LYNK Cloud streamlines global hospitality operations while helping drive incremental revenue through targeted promotions. With SmartThings Pro and a multi-code remote, hotel staff can offer personalized in-room experiences and ensure interference-free control, enhancing both convenience and guest satisfaction.

As Google Cast is integrated directly into Samsung’s hotel TV series, guests can easily access their favorite content from 5,000 Cast-enabled apps by mirroring their Android and iOS devices on the TV, without the need for additional dongles or login requirements. Embedding Cast also reduces costs for hotels and system integrators by removing the need to buy and maintain extra hub-type devices, avoiding the risk of theft for those types of devices and freeing up an HDMI port.

For hotels currently using the HBU8000, a software update will soon be available to enable Google Cast without interrupting service.¹ This upgrade has already been successfully deployed in Indonesia at The Apurva Kempinski Bali and Swissôtel Living Jakarta Mega Kuningan through simultaneous software updates, demonstrating the scalability and reliability of the solution.

With Google Cast and over-the-top (OTT) integration, the HU8000F ensures seamless viewing options and an optimized solution that enhances viewing experiences.

Samsung’s hospitality display series is also built to include practical features tailored for hotel environments, including RJ12 connectors, bathroom speaker support and LAN output ports. Powered by the intuitive and secure Tizen platform, the HU8000F offers smooth navigation, enterprise-grade protection with Samsung Knox and flexible connectivity through multiple HDMI and USB ports.

For more information about Samsung’s hospitality solutions, please visit www.samsung.com.

¹ The Google Cast update schedule for HBU8000 may vary by region.