Samsung’s quality and reliability are increasingly being recognized by media outlets worldwide. In the U.K., independent review outlet ‘Trusted Reviews’ selected the Samsung Series 9 Bespoke AI Washing Machine¹ as its “Best Washing Machine” at the Trusted Reviews Awards 2025, highlighting its cleaning performance and smart features. The publication has also reviewed Bespoke AI Jet Ultra, noting its impressive boost in suction power and excellent battery life.

In the third edition of the global “Why Samsung” campaign, Samsung Newsroom spoke with Miyoung Yoo, Executive Vice President and Head of the Global CS Team, DA Business at Samsung Electronics, about how the company is advancing quality, innovation and the reliability benefits customers experience — and where Samsung is headed next.

Bringing SW Seven-Year Upgrade and Strengthening the Durability of Core Components

Q1. What efforts is Samsung making to strengthen user trust in its home appliances?

Home appliances are used over long periods of time, making it crucial that they remain safe and reliable after purchase. This means product design must account not only for how appliances are used today, but also for how users’ lifestyles may evolve in the future.

Samsung is working to enhance the quality and reliability of its AI appliances by leveraging software, hardware and advanced AI technologies. First, Samsung provides software upgrades for smart home appliances, enabling them to continue evolving over time.² We are also helping customers use their appliances more reliably and for longer through our Home Appliance Remote Management (HRM)³ service.

On the hardware side, we use our manufacturing know-how that we’ve built up over half a century and a vigorous verification system to continuously enhance the durability and competitiveness of our compressors and motors — which are “the heart of home appliances.” We also conduct long-term, high-intensity reliability testing to ensure stable performance, even in extreme environments around the globe.

Most recently, Samsung has further enhanced product quality and reliability by incorporating AI capabilities. For example, we use AI in our digital inverter compressor to help save energy while creating optimal cooling. We further apply AI to our HRM service to detect early signs of abnormal operation and proactively notify users.

Upgrading Both Appliance Performance and Security Through AI and Software

Q2. What is Samsung’s software update policy for its home appliances to improve reliability?

Samsung AI appliances are evolving into advanced devices capable of receiving real-time feature upgrades and, through software innovation, resolving certain issues remotely.

Samsung supports software upgrades for up to seven years for its smart home appliances released since 2024. This enables the addition of new convenience features and the latest security technologies to appliances users already own, allowing products to continue evolving over time.

For example, the AI Vision Inside feature on the Family Hub refrigerator has been upgraded this year. AI Vision Inside recognizes food items being put in or taken out of the refrigerator using a camera and creates a food list on the product’s screen, enhancing the convenience of food management. The number of fresh foods recognized has increased to 37, and users can now additionally register and manage up to 50 types of processed and packaged foods.⁴

Q3. Besides the SW updates, are there ways to improve reliability through SW?

Samsung is continuously improving product durability and reliability by providing its HRM service.

Samsung’s HRM is a system that collects and analyzes data from SmartThings-connected appliances in real time. Based on the analysis results, advisors can assess the product’s status and guide customers on the most appropriate actions — or resolve issues by remotely adjusting settings. This allows users to receive professional care without having to describe issues in detail and in some cases, resolve them quickly without the need for a service engineer visit — saving both time and repair costs.⁵

For instance, if a washing machine is not dispensing fabric softener, a consultant can remotely adjust the detergent box mode. If a refrigerator does not feel cool enough due to overstocking, a consultant can remotely set the temperature lower than the minimum available to the users.

Samsung has continued to advance its HRM service by incorporating AI technologies that proactively detect early signs of potential issues and notify users in advance. For example, by analyzing factors such as laundry room and outdoor temperatures, the system can predict frost risks in washing machines and dryers and notify users in advance via smartphone alerts. It can also detect low refrigerant levels in air conditioners and refrigerators early on, helping prevent issues from escalating into major failures.⁶

Meanwhile, Samsung Electronics Canada received an award for excellence at the 2025 CIO Awards Canada, presented by IDC in November, recognized for its HRM project, providing reliable services to customers and setting new industry standards. The CIO Awards specifically honor organizations that demonstrate exceptional innovation and business value through IT solutions.

This year, we plan to significantly expand this service by supporting 17 languages in around 120 countries.

The Heart of AI Appliances: Innovating Core Components With AI

Q4. From a hardware perspective, what sets Samsung’s appliance quality apart?

Building on its capabilities in AI appliances, Samsung is now dedicated to solidifying its competitive edge in core components by pushing the boundaries of hardware reliability.

Compressors and motors are often called “the heart of home appliances” because they are directly linked to product performance and durability. Since 1976, Samsung has been manufacturing compressors for nearly 50 years, continuously advancing both technology and durability. Today, its eighth-generation compressor incorporates innovations that directly enhance energy efficiency and reliability, including ultra-precision machining to a tolerance of one-tenth the thickness of a human hair (5 μm=0.005 mm), friction-reduction technology and high-rigidity coatings. For washing machine⁷ motors, Samsung applies 3D high-speed balancing technology to ensure stable operation even during spin cycles reaching 270 rotations per second. This significantly reduces vibration and noise.

To ensure seamless performance across diverse environments — from the heat and humidity of Southeast Asia and the Middle East to the extreme cold and heavy snowfall of polar regions — the company conducts rigorous stress testing on core components. Refrigerator compressors undergo extensive testing in a dedicated testing space, including continuous operation for 1,500 hours at 85°C and 500 hours at 100°C, to ensure core component reliability.

In addition, AI is being applied to further strengthen the performance and reliability of these core components. Samsung compressors have evolved from digital inverters to AI digital inverter compressors, which use AI to adjust the operation of the compressor’s internal motor to help save energy and improve durability.

Q5. Going forward, how will Samsung further strengthen the reliability of its home appliances?

We plan to continue enhancing the reliability of our home appliances by strengthening the three pillars of software, hardware and AI. Our ultimate goal is to deliver an excellent user experience throughout the entire product lifecycle, from purchase to long-term use, while continuing to innovate more trustworthy appliances.

On the software side, we are improving the convenience and accuracy of features by combining them with AI. For example, the HRM service is evolving its functions to enable more precise product diagnosis and user support by analyzing product status and error history with AI. Ultimately, with AI, we aim to transform the appliance use and care paradigm from repair to prevention, thereby strengthening reliability.

On the hardware side, we are accelerating innovation focused on core components. We have rapidly transitioned our compressors from fixed-speed designs — where operating speed remains constant — to digital inverter technology, significantly improving energy efficiency and stability. Samsung has driven further transformation with AI Hybrid Cooling, which uses an AI digital inverter compressor in normal situations and gets a Peltier cooling unit to work additionally when intensive cooling is required.

By continuously advancing AI-driven core component technologies and delivering ongoing software upgrades, Samsung plans to continue its efforts to deliver “appliances that remain reliable over time.”

1. WF90F09C4SU1 model. ︎
2. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware. ︎
3. Available on SmartThings-enabled Samsung appliances produced since 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
4. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form. A Wi-Fi connection is required. ︎
5. Currently the home appliances diagnosed by AI model are limited to washing machines, dryers, refrigerators, kimchi refrigerators and air conditioners. ︎
6. Actual results may vary depending on individual use and circumstances. ︎
7. 6-12kg small to medium-sized drum washing machines. Excluding Bespoke AI Laundry Combo models. ︎

Featuring automatic activity detection and support for a variety of exercises, the Gear Fit2 GPS sports band keeps track of vital fitness data without breaking a sweat. But how exactly does it work, and how can it help you reach your personal health goals? Here are a few common questions and answers to help you get better acquainted with the versatile fitness tool.

Q. What kinds of exercises can the Gear Fit2 track?

Experts advise taking a well-rounded approach to personal fitness, which is why the Gear Fit2 was designed to be game for a wide range of sports and activities.

Automatic activity detection means that the Gear Fit2 can automatically sense a number of aerobic exercises as soon as the user engages in active movements for 10 minutes—the minimum amount of time for these exercises to be effective. The Gear Fit2 can sense up to five cardio exercises, ranging from running, walking, cycling as well as workouts on the rowing machine and the elliptical trainer.

As for anaerobic exercises such as crunches, lunges, and squats, users can manually set the Gear Fit2 to count the number of reps on behalf of the user.

Q. I’m trying out a regular exercise routine for the first time. Can the Gear Fit2 help me get started on the right foot?

The Gear Fit2 was designed for both fitness enthusiasts and casual exercisers alike. The Super AMOLED display allows you to check your performance, track reps and monitor your progress toward fitness targets while also providing feedback to help you better understand what that data means in terms of your overall health.

The curved, hi-resolution screen also serves as a highly effective visual aid, displaying, for certain exercises, handy animations illustrating proper technique to help you master their form and exercise more efficiently.

Q. How does the HR monitor help me exercise smarter?

As you exercise, or simply carry on with your day, the Gear Fit2’s heart-rate monitor automatically measures your heart rate at regular intervals, providing insight into your daily patterns of exertion.

During workouts, such monitoring allows you to keep track of how strenuously you’re exercising so you can adjust accordingly. The Gear Fit2 displays your current heart rate and helps guide you to reach your vigorous-intensity zone—your body’s optimal heart rate range for effective exercise— keeping you focused and motivated by ensuring maximum efficiency in your workout.

Q. What else does the Gear Fit2 monitor?

While your personal fitness is the Gear Fit2’s main focus, its function extends beyond the scope of gyms and morning runs.

The Gear Fit2 also boasts sleep tracking capability, automatically analyzing your sleep status whenever you doze for an hour or more and displaying relevant data on screen.

Additionally, the Gear Fit2 is capable of displaying your friends’ daily step status. Syncing the device with the S Health app allows users to engage in friendly step challenges with rivals. Graphs of both parties’ daily step progress can be displayed on screen, keeping you up to date on how far ahead—or behind—you may be, and adding healthy motivation to your daily exercise routine.

Q. How accurate is the GPS?

With built-in accelerometer and GPS sensors, the Gear Fit2 allows you to keep track of both how far you travel and at what speed, completely independent of a mobile phone.

GPS operates on satellite signals, and connections are sometimes obstructed by environmental variables such as an abundance of buildings in an area or particularly cloudy skies. The Gear Fit2, however, benefits from updated software that streamlines your GPS connection during outdoor exercise.

Q. Can the Gear Fit2 store my music as well?

Absolutely. The Gear Fit2 offers Bluetooth connectivity, allowing you to seamlessly navigate your phone’s music library as you power through your workout. But it also features a standalone music player and 4GB of internal storage, if you’d rather leave your phone at home.

And with the Samsung Gear app you can even transfer songs between your smartphone and your Gear Fit2. Just go to the Gear Fit2’s Music Player app, change the setting to Gear Music mode, choose the playlists or songs that best suit your exercise, and you’re good to go.

Q. Which strap is best for me?

The Gear Fit2’s strap comes in two sizes: small and large. For those with rather thin wrists, measuring anywhere from 125 to 170 mm, the small strap will suit you just fine. For bigger wrists, measuring anywhere from 155 to 210 mm, go with the large strap.

Both are light and easy to wear, completing a sleek and unobtrusive aesthetic that’s suitable for both the gym and everyday use.

For these people, Samsung launched the latest wearable device Gear IconX last week. Featuring a truly cord-free earbuds design, a heart rate monitor and standalone music player, the Gear IconX provides a whole new fitness experience.

When you first see the Samsung Gear IconX, you might be perplexed a little. It’s because you cannot find a power switch.

With curiosity, you begin to explore the Gear IconX by choosing the right size wingtip and eartip for you – the Gear IconX comes with three sizes of each.

Not knowing what else to do, you plug one earbud into your ear. Instantly, you can hear a light “buzzing” sound. When you insert the other earbud, you hear a “ding dong” sound and a voice saying “connected.” And then, the default music just starts playing. They simply turn on automatically when you put them in their ears, and turn off when you take them off. A heart rate monitor in the earbuds recognizes when you have them in place.

What about the music? Yes, you can listen to music by coupling it with your smartphone, like any other Bluetooth headset. But one advantage of the Gear IconX is that it can also play music without a smartphone. The earbuds have internal memory for storing music – up to 1,000 songs.

How do you transfer your music to the earbuds? This is where the USB connector and charging case come in. The charging case serves as a case for the earbuds, keeping them safe and also providing up to two additional charges.

But the charging case has one more function – transferring music to the earbuds. Once you connect the charging case to your Galaxy smartphone by the USB connector and launch the Samsung Gear app, you can manage the Music Setting. You can check out the songs saved on earbuds. If you select Add at the top of the screen, it causes the songs saved on the smartphone to appear. The process is just as straightforward for PCs, too.

Finally, it is time to work out. After you firmly fix the earbuds in your ears, just lightly tap once and the music starts playing. Right away, you can notice that surrounding noises are being blocked, so you can simply enjoy the sound of your music.

With two taps to the side of one earbud, the player advances to the next song, and with three taps it goes back to the previous song. You can also control the volume by swiping the earbud up or down. When you need to remain aware of your surroundings, like when you’re standing on a busy street, it is easy to turn on the Gear IconX’s ambient sound mode.

With a tap and hold of the earbud touchpad, you can hear the Gear IconX announce “workout started.” It’s time to get started. After running about 1 km, the device informs you of your workout distance, time, speed, heart rate and how many calories you have burned so far, as measured by the in-ear heart rate sensor. It is really encouraging to know you are actually making progress and getting into shape. Of course, you can use the Gear app to choose what kind of workout information to receive and how often to receive it.

The Gear IconX can automatically recognize two types of workouts – running and walking – and it is integrated with S Health, so it offers a thorough range of health-related tips, tracking and functions.

Additionally, if you get a message or notification when you’re wearing the Gear IconX, it alerts you and reads it for you. This voice guide is provided in fifteen languages at this moment. You can also respond to incoming calls using the earbud of your choice, left or right. It can connect to your smartphone and measure your heart rate.

Check out how you too can make Gear IconX part of your life!

Samsung Electronics today announced the launch of the truly cord-free earbuds, the Gear IconX, in select markets including the United Kingdom, Germany, France, Russia, Canada, Australia and Korea. The Gear IconX will then gradually be launched around the rest of the globe.

The Gear IconX offers a new fitness experience, with an in-ear heart rate monitor and standalone music player. It can track and provide instant feedback for fitness data, such as distance, speed, duration, heart rate and calories burned, and easily syncs with S Health app.

With internal storage large enough for up to 1,000 MP3s and easy-to-use controls so people can operate their music by simple tapping or swiping the earbuds, users don’t need carry a smartphone anymore to listen to music during a workout.

Featuring a lightweight, secure and comfortable fit with three different sizes of eartips and wingtips, the Gear IconX is available in three colors – black, blue and white.

In addition, the Gear IconX comes with a charging case that not only keeps your earbuds safe, but also holds for up to two additional charges that begin automatically when the earbuds are placed inside.

6:00am – Rise and shine! It may be Monday, but after a good night’s rest, I’m feeling ready to take on the week. Before I’m out of bed, I switch off the alarm on my Gear Fit2. The device is lightweight, making it comfortable to wear throughout the entire day, even when I’m sleeping. It recognizes that I’m now up and moving around, and lets me check my sleep analysis about fifteen minutes after waking up.

6:30am – There’s no better way to start the morning than with a quick bike ride along the river. And, with the Gear Fit2, I can actually enjoy the scenery, as I’ve manually activated it to keep track of my stats. All I have to do is set the target duration of my ride; the sports band then detects my movements and lets me know when I reach my goal. Its built-in GPS also tracks my route so I don’t have to.  

8:10am – After a quick shower and breakfast, I log my coffee consumption. I’m really trying to cut back on caffeine, and the sports band is a good way to keep track of how much I’m drinking coffee. Before I’m out the door, I stylize my sports band with a watch face to better match my outfit. I end up settling on Activity Sparkles—a pretty face that twinkles when I’m physically active.

8:35am – I use the half hour commute to work to read the news and update S Health on my smartphone. I use the Together feature to check the Steps challenge and Steps leaderboard updates. I see that I’ve won my latest one-on-one competition with my sister Ellie. It looks like she owes me dinner.

10:50am – It’s amazing how fast mornings in the office fly by. Sometimes, I don’t even realize how long I’ve been typing away at my computer. Fortunately, my Gear Fit2 vibrates to alert me when I’ve been sitting for too long, like now. I take a bathroom break and refill my water bottle to get moving.

12:15pm – I grab a salad for lunch and go for a walk around the neighborhood with my co-worker, Morgan. Ten minutes in, the Gear Fit2 notifies me that I’m walking at a healthy pace and automatically starts recording my walking session. Even when the sun is at its highest and brightest, the sports band’s display is clear and visible. When we conclude our walk, it automatically indicates the total walking time, distance, calories burned and average speed.

4:10pm – I’m in an important meeting when my Gear Fit2 vibrates, and a message from Sam pops up; he’s going to be late for our dinner appointment tonight. I send him a quick reply discreetly with a simple tap on the device to confirm.

6:40pm – The work day is officially over, so I head to the gym to blow off some steam. I put on my earbuds and pair them with my Gear Fit2, which I’ve already loaded with my workout playlists. Unlike other devices, I don’t even need to carry my phone, since the sports band is equipped with its own standalone music player. The high-energy songs keep me motivated during my Pilates session.

7:45pm – After my workout, I check my heart rate and tag it as an “After exercise” measurement. Monitoring my heart rate is a good way to optimize my aerobic fitness.

9:30pm – After dinner (and dessert) with Sam, I see that Ellie has shared the results of our Steps Challenge on Facebook via S Health. She has come out on top… this time. I send her a congratulatory text, promising her a tasty dinner. I appreciate having friends and family who constantly encourage me to be the healthiest I can be, and the Gear Fit2 only complements that support.

10:50pm – Before turning in for the night, I check the 24-hour Log to see how many calories I’ve burned for the day, and compare today’s activity with that of the past few days. It looks like I’m improving. I also see in my notifications that I’ve earned the floor reward for the third time this week, having climbed 10 flights of stairs.

I set the Gear Fit2 on its easy-to-use charging cradle so it can charge while I sleep. With an extensive battery life, it can last a good three to four days before recharged. I personally don’t have that kind of energy, but with a little help from my Gear Fit2, I’m slowly and surely becoming happier and healthier. Perhaps I’ll challenge someone else to a new steps challenge tomorrow, but for now, it’s bedtime.

Samsung Electronics today announced that its new Gear Fit2 GPS sports band is now commercially available in select markets including the US, Canada, Germany, France, Italy, Spain, and Australia, and will gradually be launched around the globe.

Featuring an ergonomic and sleek design, the Gear Fit2 offers accurate and robust fitness tracking and measurement with an embedded GPS and heart rate monitor (HRM). Whether you’re walking, running, cycling, or even using an elliptical trainer or rowing machine, the Gear Fit2 automatically detects the type of activity you’re engaging in and tracks your progress. It also monitors 15 different activities including Exercise bike, Step machine, Pilates, Lunges, Crunches and Squats.

Users can easily monitor their workout status and check notifications with a 1.5-inch Super AMOLED curved display. In addition, its standalone music player, seamless integration with S Health and new “Steps Challenges” for one-on-one competition with friends provide enhanced motivation and enable users to work out more actively, even without a smartphone.

The Gear Fit2 is compatible with smartphones running on Android OS 4.4 and above with over 1.5GB RAM. It’s available in three colors (Black, Blue and Pink) and two sizes—Small (for wrist sizes 125-170 millimeters) and Large (for wrist sizes 155-210 millimeters).