Samsung Electronics today announced its participation in ISH 2025,¹ the world’s leading trade fair for the sanitary and HVAC industries, to be held March 17-21 in Frankfurt. Samsung will showcase innovative solutions designed to enhance comfort, convenience and connectivity across residential and commercial environments.

“This year marks our second time participating in ISH after our debut in 2023, and we’re excited to present more advanced products along with a variety of smart solutions such as SmartThings Pro and b.IoT Lite,² that align with the ‘Connected Flow’ theme,” said Wim Vangeenberghe, Vice President of Samsung Electronics Air Conditioner Europe B.V. “It’s a meaningful opportunity to showcase our next-generation innovations and underline our commitment to delivering smarter living experiences.”

Product Exhibition: Highlighting Advanced HVAC Solutions

At ISH 2025, Samsung will display a wide array of systems and solutions, including Slim Fit EHS ClimateHub and Mono R290, touch controllers, Wi-Fi modules and other solutions. One of the key highlights will be the unveiling of the new Bespoke AI WindFree air conditioner models, which have been designed to elevate comfort and usability.

The new Bespoke AI WindFree air conditioners for 2025 feature AI³ Fast & Comfort Cooling, which employs AI technology to provide rapid cooling and meet users’ preferences. When turning on the mode, Fast Cooling quickly lowers the room temperature first. AI technology then continuously analyzes the indoor and outdoor environments to detect if it’s reaching the user’s preferred temperature, and then it switches its mode into WindFree Cooling.

Additionally, new Comfort Drying technology enables dehumidification without cold drafts. While conventional dry modes reduce the set temperature for dehumidification, Comfort Drying maintains a comfort humidity level under temperatures set by the user, satisfying customers who do not want to feel cold during dehumidification. Also, users can utilize AI Energy Mode in SmartThings application to reduce energy use by up to 30%.⁴ This is possible as the compressor’s rotating frequency is controlled by AI analysis, preventing sudden stops or increases.

Design Excellence Recognized

Samsung also announced that its Slim Fit EHS ClimateHub indoor units — the ClimateHub Mono and the Hydro Unit Mono⁵ — have won the prestigious Designplus Award in the “Water & Efficiency +” category at ISH 2025. This award acknowledges products that combine innovative design with technology, with a focus on new concepts that deliver added value through technological advancements.

These models have a slim fit design⁶ that allows the product to be installed in various locations and coordinates with anywhere in the house. Despite the slim fit design, key components like magnetic filters, three-way valves and an expansion vessel for space heating are all included as standard features, which ensures timely installation. Moreover, they come with the 7” AI Home,⁷ an expansive screen that significantly improves convenience. It allows users to intuitively control the temperature and settings. Additionally, users can monitor the status and energy usage⁸ of connected solar photovoltaic (PV) systems using the zone overview, as well as control other SmartThings-connected appliances.⁹

Seamless Integration: SmartThings Pro for Advanced Business Environment

In line with the “Connected Flow” theme, Samsung will also demonstrate the benefits of smart solutions utilizing SmartThings Pro¹⁰ through various scenarios and spaces. Visitors will see how SmartThings Pro makes it easy to create a customized business environment with Samsung appliances and some third-party devices — like light bulbs and solar cells — and facilitates comprehensive energy monitoring across the entire home.

Additionally, Samsung will showcase SmartThings Pro and b.IoT Lite for business environments and solutions for commercial spaces like hotels and retail stores. These solutions enhance operational efficiency, enabling smarter management of heating, cooling and energy consumption.

Samsung remains committed to expanding its HVAC business globally and continue to innovate and provide innovative climate solutions to customers worldwide. Visitors to Samsung’s booth at ISH 2025 will have the opportunity to explore new products packed with these technologies, engage with representatives and experience the future of HVAC solutions firsthand.

¹ The “Internationale Sanitär- und Heizungsmesse” (ISH) translates from German to “International Sanitation and Heating Fair.”
² b.IoT Lite is an integrated control solution designed to optimize the operation of VRF systems in small to medium-sized buildings. As a server-based platform, it provides advanced functionality such as predictive maintenance and energy management.
³ To use AI Auto Cooling, a Wi-Fi connection and Samsung account SmartThings are required.
⁴ The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.
⁵ The ClimateHub Mono has an integrated water tank, while the Hydro Unit Mono is a wall-mounted unit without a water tank.
⁶ Dimensions: ClimateHub Mono = 598(W) x 1,850(H) x 600(D) mm, Hydro Unit Mono = 530(W) x 840(H) x 350(D) mm.
⁷ AI Home refers to the 7’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.
⁸ Requires a connection between the EHS and PV system and is activated using the PV function in AI Home.
⁹ Requires a Samsung account. Appliances must be connected to the Wi-Fi network and registered in the SmartThings App.
¹⁰ Must download the SmartThings app available on Android and iOS. A Wi-Fi connection and a Samsung account are required.

Visitors to the Samsung booth can experience first-hand the company’s leadership in HVAC technology, with the full Wind-Free cooling system lineup – comprising both residential and commercial units – showcased at the expo. Highlights include the Wind-Free 4Way Cassette, which was named a finalist in the Cooling segment of the 2019 AHR Expo Innovation Awards.

Samsung has also unveiled its complete range of ventilation systems specifically made for the North American market, including its Dedicated Outdoor Air System (DOAS) and Energy Recovery Ventilator (ERV). The DOAS system is used in conjunction with a Samsung air conditioner and treats 100% of the outdoor air to match the desired indoor room temperature and humidity levels, thus improving indoor air quality and reducing the load on other HVAC equipment in a building. The ERV system ventilates a room by transferring the indoor air’s thermal energy outdoors. Users can enjoy clean air thanks to the system’s special structure, which blocks pollution sources from flowing back into the room. The system also keeps the room temperature constant, so users can save on the operating costs of heating and cooling.

In addition, the company debuted a system air conditioner that strengthens connectivity with other smart devices and is equipped with Open Connectivity Foundation (OCF)-based Wi-Fi technology. Samsung’s IoT technology has facilitated easy-to-use and energy-efficient HVAC solutions, allowing users to control or monitor their air conditioner inside the home with their voice alone via Family Hub.

Inside the Wind-Free Experience capsules, visitors can enjoy Samsung’s Wind-Free advanced cooling technology and compare it against standard cooling technology

Guests gather to learn more about Samsung’s innovative IoT solutions for air conditioners

The Wind-Free 4Way Cassette harnesses a two-step operation that first lowers the room’s temperature to reach the desired conditions, then utilizes the unit’s 15,700 micro holes to gently and evenly disperse cold air in order to maintain a cool environment without wind.

Samsung’s Wind-Free residential air conditioners were also on display at AHR 2019, with the company strengthening its market leadership by expanding the units’ capacities from 9,000 BTU/h, 12,000 BTU/h, to 18,000 BTU/h, 24,000 BTUh.

At its booth at the AHR 2018 Expo, Samsung will provide visitors with a special Wind-Free unit* experience demonstration, which highlights how the advanced cooling technology creates still air to cool a space, and utilizes thousands of micro holes to gently disperse cold air. The engaging experience will allow visitors to feel the difference between standard cooling technology and Wind-Free advanced cooling technology.

Samsung will also highlight its full line of Wind-Free units for residential and commercial applications, in particular 4Way Cassette. 4Way Cassette, which will be exhibited for the first time, has a blade up to 31% larger than conventional products and a widening swing angle of 10°, which can deliver wind up to 5m – around double that of conventional products. In addition, 4Way Cassette is equipped with a motion detection sensor (MDS) to detect the position of the person and automatically adjust the direction of the wind, but also is able to be utilized even in the absence of a person.

Wind-Free 4Way Cassette

Samsung will also showcase expansions to current product lines such as the Max Heat series and DVM S Eco which support advanced heating performance and efficiency at -13°F. All Max Heat series were certified by the US Environmental Protection Agency as ‘Energy Star’ and boast excellent energy efficiency.

In addition to these innovations, Samsung’s booth will also feature Samsung’s series of new fresh air systems, Fresh Access, -40° low ambient cooling systems, dedicated outdoor air systems, energy recovery ventilation systems, along with notable products such as the 360 Cassette, DVM Chiller, and Hospitality Management Solutions (HMS).

Visit the Samsung booth (no. 5369) at the 2018 AHR Expo at McCormick Place in Chicago, Illinois, from January 22-24, 2018, to discuss and experience the latest in innovative HVAC systems, controls, and mobile support. For more information about Samsung HVAC America, please visit: www.samsunghvac.om.

*The Wind-Free unit delivers an air current that is under 0.15 m/s while in Wind-Free mode.  Air velocity that is below 0.15 m/s is considered “still air” as defined by the ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers).