IDEA is one of the world’s most prestigious design awards programs held by the Industrial Designers Society of America (IDSA), founded in 1980, to acknowledge achievements in industrial design. This year, IDEA has chosen winners in 20 categories, including Home, Consumer Technology, Digital Interaction and Design Strategy. Key criteria for evaluation also include Design Innovation, Benefit to User, Benefit to Society and more.

Samsung’s product design reflects the company’s changing values and innovative technology. The interactive, region-specific and advanced designs were recognized to be progressive and diverse.

“It is important to provide an optimized experience for changing consumer values and lifestyles,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics. “We will constantly strive to provide sustainable experiences with creative innovations for our customers.”

Bespoke Won Two Golds for Its Customizable Designs and User Experiences That Fits Different Lifestyles

The Bespoke U.S. Kitchen Package (Bespoke U.S. Kitchen Package & Bespoke FDR RF8000B), a home appliance package including refrigerator, oven-range, microwave and dishwasher available in the North America region, was one of two Gold award winners. Based on the Bespoke philosophy that caters to the preference of users, the package provides an integrated design experience that emphasizes harmony in the kitchen space.

The design of the 4-door (French door) refrigerator, newly launched in North America, maximizes convenience for consumers as it comes with replaceable door panels that owners can choose according to their preferences and lifestyles. The Beverage Center, built into the interior to minimize contamination, stores clean and purified water, and the Dual Auto Ice Maker quickly makes Cubed Ice and smaller Ice Bites.

The Bespoke Jet, the cordless stick vacuum with an all-in-one Clean Station, has also won the Gold award for its excellence in design. It offers a unique experience that covers the whole process from cleaning and disposal to storage. After placing the vacuum on the Clean Station, users can empty the dust bin with a simple press of a button, keeping the home area and air fresh and clean from dust. The all-in-one design of the Bespoke Jet ensures convenience that also looks great to match any living space.

A Wide Range of Samsung Products Achieved Five Silver Awards and One Bronze Award for Their Advance Designs 

The Galaxy Tab S8, out of the Silver awarded, has been highlighted for its slimmest, lightest, but strongest body yet, combined with the largest 14.6-inch AMOLED display. The expansive display is protected by the Armor Aluminum frame, allowing the device to be scratch-resistant and less prone to bending. The tablet also features a dedicated S Pen charging pad on the back of the device that is seamlessly integrated with the camera housing for a satisfying design experience.

Another Silver winner was the Galaxy Upcycling at Home, a program that gives new life to older Galaxy smartphones by repurposing them into IoT devices with a simple software update. Through the SmartThings app, users can repurpose unused smartphones into convenient smart home devices such as a childcare monitor or a pet care.

In addition, other Silver awards went to:

• Samsung India Keyboard, which provides an optimized smartphone keyboard experience that supports faster & easier typing in 29 Indian languages.

• Cook Sensor, which helps you cook your favorite food much more easily by connecting the Samsung Induction Cooktop to the SmartThings Kitchen Service.
• Samsung Air Hood, a concept design that combines the functions of hood, air conditioner and air purifier to help improve the cooking environment in the kitchens of Southwest Asia.

The Bronze award was given to the Galaxy Z Flip3 case, which provides a variety of options to customize the phone using a ring or a colorful strap.

“With consumer-focused innovation, we will continue to strive for design that can create meaningful value in the everyday lives of our customers,” said Dontae Lee, Executive Vice President and Head of the Corporate Design Center at Samsung Electronics.

Wireless Audio Visual Identity System

Samsung received the Gold award:

• Wireless Audio Visual Identity System – it delivers a consistent branding message by visually expressing the powerful audio and unique design characteristics for the Millennial generation.

Dual Cook Flex (top), Emergency Services Network (ESN) device (middle left), VL5/VL3 Wireless Audio Series (middle right), CJ79 Thunderbolt 3 QLED Curved Monitor

Samsung won six Silver awards:

• Dual Cook Flex – the premium oven with a soft and minimalist design. The oven has a flexible door system to conveniently cook more than two dishes at the same time without excessive heat loss.
• Built-in Chef Collection Cooking Package – the premium built-in kitchen appliances with a pro-refined commercial design consisting of an oven, cooktop, pro-range, hood and dishwasher which have a seamless professional look. The chef-inspired features enabled by the internet of things (IoT) give a great cooking experience.
• Emergency Services Network (ESN) device –­ a handheld mobile device that is fully optimized for the emergency environment, supporting all emergency services’ functionality and critical voice services. Ruggedized for use in the field, the device also features IP68 water and dust resistance.
• CJ79 Thunderbolt 3 QLED Curved Monitor – a 34-inch ultra-wide, 21:9 aspect ratio curved display that offers an optimal immersive and comfortable viewing experience with a natural curved design.
• The Frame – the new beautiful TV experience that brings walls to life with “Art Mode” which incorporates new inspiration into everyday life.
• VL5/VL3 Wireless Audio Series – the wireless audio system with unique design which allows easy installation around the house and brings the true essence of sound experience.

Built-in Chef Collection Cooking Package (top), The Frame

Samsung also won two Bronze awards:

• Galaxy S8/S8+ and Galaxy Note8 – the combination of bezel-less Infinity Display and symmetrical, curved design creates a more immersive mobile experience.
• The Frame Visual Identity System – the concept of blending into home clearly communicates the real value of the Frame with consumers.

Galaxy Note8 (left), The Frame Visual Identity System

Organized by the Industrial Designers Society of America (IDSA), the IDEA began in 1980. Product submissions are based on a comprehensive evaluation of design innovation, user experience, benefit to the client, benefit to the society and aesthetics.