Given that Samsung had already offered a glimpse of its then-latest products—the Galaxy Note 4, Gear VR and POWERbot VR9000—over the days leading up to the commencement of IFA 2014, many were curious to see what Samsung had in store for the keynote speech.

From the Lightbulb to the Internet of Things

The keynote began with a mention of the theoretical physicist Albert Einstein, who, in 1930, spoke at the opening of the German Broadcasting Exhibition (as IFA was then known) about the transformative power of innovation in our daily lives. The host noted how Einstein’s talk 84 years earlier, which centered on how the invention of the radio would change society, is still relevant today; and, despite how far we have come technologically, “the most dramatic change is yet to come.” With that, BK Yoon, President and CEO of Samsung Electronics, was introduced.

Yoon briefly walked the audience through a century’s worth of technological advancements, starting with the invention of the lightbulb and making his way to home appliances and more recent digital devices, focusing on how much technology has developed to improve our way of life and accelerated to move at lightning speeds. He continued by explaining that, as the Big Data market is predicted to grow to $32.4 billion by 2020, six times faster than the overall IT market, more than 212 billion devices will be part of the Internet of Things by then.

IoT, and connectivity in general, he forecasted, will trigger a quantum leap of innovation while “the biggest change, the biggest transformation, it will happen in our homes at a speed we can barely imagine.”

Connected and Adaptive: The Home of the Future

Yoon was quick to share Samsung’s vision of the “Home of the Future,” the practical expression of those predictions. He also made it clear that this vision is not about showing off technical details, but rather making sure that it fits into people’s lifestyles while anticipating and meeting their constantly changing needs.

And because every person has different needs, as illustrated in a video presentation, each home requires different levels of protection, flexibility and responsiveness; therefore, the Home of the Future must be customizable more so than smart, and utilize technology in a way that it is virtually unnoticeable.

The future home, Yoon suggests, will be a “Show Me, Know Me and Tell Me home” that adapts to its inhabitants.

He went on to explain. “First, it will be a ‘Show Me’ home that makes complex data visible and useful, so that you can make better choices. For example, it will show when to take your medicine, alert you to air pollution or give you choices for saving energy. Second, it will be a ‘Know Me’ home that learns your needs and recognizes your lifestyle patterns. It’s a home that knows when your day starts. For example, it will turn on the lights and the coffee pot just in time. Third, it will be a ‘Tell Me’ home that proactively adjusts to your needs, and provides suggestions without being asked. Imagine a home that tells you there are leftover ingredients, and suggests a recipe to use them up… Ultimately, it will care for me and you.”

Samsung believes that the Home of the Future will be woven into the fabric of our lives just as quickly as smartphones and tablets were in recent years. Having partnered with industry leaders, such as the Open Interconnect Consortium, and acquired SmartThings, a leading open IoT platform, to create interconnected solutions and industry standards, Yoon identified that Samsung was aiming to take the leading role in the area.

A Giant Leap in the History of Innovation

Having laid the foundation, Yoon noted that the opportunities ahead are even more enormous, with approximately 45 million smart homes expected to be installed by 2018, worth $100 billion. He explained that he anticipates that, as services take off, a ripple effect will be created across society, allowing it to be more social and more connected.

As the Samsung Keynote at IFA 2014 wrapped up, BK Yoon reiterated that he doesn’t want the public to think of Samsung as a technology company. Instead, he hopes that people will think of Samsung as a service provider of unique, tailored experiences.

To conclude, Yoon encouraged the public to embrace the vision of the Home of the Future, and to step up together to bring about what will most certainly be the biggest technological leap in the history of innovation. In doing so, Samsung set the mood for what would be one of the biggest and best weeks in the history of IFA.

Stay tuned to see what this year’s keynote address will unveil about Samsung’s plans and visions, and watch the 2014 opening keynote in its entirety below.

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IFA, the world’s leading trade show for consumer electronics and home appliances, is just around the corner, slated to be held from September 4 to 9, 2015, in Berlin, Germany. Samsung has plenty of exciting products and events on the way, but while the world waits in anticipation, let’s take a look at some of the highlights of last year’s event.

The Booth

Samsung displayed its new gadgets at CityCube Berlin for the first time. In addition to the usual layout of sections dedicated to kitchen appliances, TVs, printing solutions, mobile and wearable devices, the booth also featured two new sections, which were spread out over the building’s two floors.

The Smart Home booth was located directly in the center of Samsung’s setup, a symbolic hub of all the other segments, and the B2B Solutions section was hands-down the biggest ever in IFA history. Take a walk through the Samsung booth via the video below.

https://www.youtube.com/watch?v=1Pm0IsTgdVA

Events

No tech trade show would be complete without a few high-profile events, and Samsung hosted several before IFA 2014 even kicked off.

Highlights of the Samsung Press Conference that followed also included loads of product announcements. Samsung Unpacked 2014 Episode 2 revealed the Galaxy Note 4, the Galaxy Note Edge, the Gear S, and the Gear VR, much to the excitement of the event’s attendees. Additionally, B2B was a big area of focus, and the press conference touched on printing solutions, digital signage and SSSP.

Finally, the IFA 2014 Keynote Address conveyed Samsung’s vision for the home of the future, and BK Yoon, President and CEO of Samsung Electronics, captured the attention of the audience when he noted that, “The biggest change, the biggest transformation, it will happen in our homes, at a speed we can barely imagine.”

Watch the highlights of the Samsung Press Conference at IFA 2014:

https://www.youtube.com/watch?v=-rQYcCrTMxE

Products

Gadget lovers went gaga over the numerous products announced at IFA 2014. Spanning all divisions, Samsung’s new appliances and devices included curved TVs, bendable TVs, the Galaxy Tab Active, wireless Multi-room speakers, a new POWERbot and the Chef Collection lineup of cooking appliances, in addition to those previously mentioned.

The Samsung Smart Lounge was the perfect place for journalists and bloggers to introduce the new products, like the Gear S, to the world.

https://www.youtube.com/watch?v=Hcm2gzW8fPc

Samsung’s achievements at IFA 2014 garnered a great deal of attention all the world over, and this year’s event promises to be just as impressive. Stay tuned!

Named “The Origin of the Curve“, this beautiful work of art was created from Miguel Chevalier‘s inspiration from Samsung Curved TV’s innovatively shaped screens. The internationally-known French artist called a pioneer of Digital Art, created a 5-meter large installation with 26 Samsung Curved UHD TVs as a canvas. Combined cutting-edge technology and art, the unprecedented collaboration has given a fresh take on the possibilities of the Samsung Curved UHD TV.

Want to check out the Curved UHD TVs wearing Digital Art at the IFA 2014? Watch the video, and share your impression in the comments below!

• See also: Origin of the Curve: Interview with Miguel Chevalier @ IFA 2014

Pure White

With purity and precision of the temperatures of ingredients, Michel Troisgros, the leader of the Samsung Club des Chefs, prepared a light, delicious dish with white ingredients, using the Chef Collection refrigerator.

Michel cooked a dish using milk and white truffles. Milk is a typical white ingredient that symbolizes purity and presents the food’s originality and essentialness. Michel said he liked to drink milk so much that he always drinks it before he goes to bed even to this day.

As a professional chef, he firmly believes that the essential factor of preserving ingredients’ freshness is keeping them at their optimal temperature; all the way from storage to their final presentation. Michel was proud to take part in the making of the Chef Collection refrigerator, which has a Metal Cooling Plate that helps to maintain the set temperature through the refrigerator.

▲Chef Michel Troisgros presents a meal with the purity and smoothness of white milk thanks to the Chef Collection refrigerator’s consistent temperature preservation feature.

▲Chef Michel Troisgros’ delicious meal using milk and truffle

Fresh Green 

Using the Chef Collection oven, Chef Elena Arzak cooked fresh dishes with green ingredients.

Chef Elena prepared two green dishes in different tones. Green is actually the chef’s favorite color. In fact, her kitchen, which is in San Sebastián, Spain, is surrounded by mountains and parks. It is full of many fresh ingredients such as pepper, parsley, and figs.

While Chef Elena made her first dish, she thought of summer. Summer is, in fact, the best season to catch and eat cuttlefish and where the fig ripens and turns dark green in Spain. She said she cannot forget the farm where there is a strong fragrant of the leaves of the figs under the sunlight.

The oven is a very special home appliance to Chef Elena Arzak. When she was a toddler, she often toddled to the oven. In addition, as she grew older, she cooked various meals such as roast chicken and grilled fish using the oven.

Chef Elena Arzak was pleased to take part in the production of the Chef Collection oven with Samsung. The Chef Collection oven features Gourmet Vapor Technology that uses super-heated steam to optimize the texture and taste of the food. This technology actually fits with the chef’s cooking style. Chef Elena claims that anyone who uses this oven will be able to cook any of their favorite dishs while retaining the flavor, nutrition, and texture of the ingredients.

▲Chef Elena Arzak cooking a dish with green ingredients

▲Chef Elena Arzak’s Fresh Green Food

Natural Brown

Chef Christopher Kostow, the third youngest chef ever to receive 3-Michelin stars, presented the original taste of the ingredients with the ‘brown’ theme using the Chef Collection Induction Cook top.

For the chef, the color brown symbolized the trees and wooden wine barrels from his home in Napa Valley, California, a top wine region.

Chef Christopher Kostow’s dish started with fresh potatoes. After cooking them, the Chef put brown powder into the croquette. A bite of the croquette filled the mouth with the sweetness of the honey and crispiness inside.

▲Chef Christopher Kostow’s Natural Brown Dish

Chef Christopher Kostow took part in the development of the Chef Collection cook top with Samsung. He focused on maximizing the safety and convenience with perfect control. The Chef Collection cook top features a Virtual Safety Flame technology, which visuallys tells the users when the heat is on and what its intensity is. This is done through beautiful glowing LED blue lighting.

Bright Yellow

Chef Davide Oldani, one of the most talented young chefs on the global culinary scene, tried to expand the beauty of cooking using yellow ingredients and the Chef Collection dishwasher.

The color yellow is one of Chef Davide Oldani’s special cooking styles. The color reminds the chef of the vitality of unique Italian regions and the taste of the spice in the warm southern part of Italy. The chef enjoys challenging himself in cooking new methods, considering the seasons. He especially loves the ingredients in season that have been grown with the right sunlight. 

Chef Davide Oladani firmly believed that the shape of the dish was as important as the taste of the food. That was why the chef focused on the color of the plates and the appearance of the overall dish. The Chef felt fortunate that Samsung had the same belief as him. Thanks to that, the Chef succeeded in producing the powerful washing feature of the Chef Collection dishwasher with Samsung.

With the Chef Collection dishwasher, the food that home chefs make will become cleaner and brighter. Like the picture below, the plate, the chef presented, was so clean that the yellow food stood out.

▲Chef Davide Oladani’s Yellow Dish

Thus, four beautiful and delicious dishes were made through the collaboration of Michellin starred chefs and Samsung Chef Collection. The hard work the chefs made in presenting food masterpieces took the taste to the next level. We at Samsung Tomorrow believe that if you use the Chef Collection, which is combined with the know-hows from the chefs and Samsung home appliance technology, you will be able to create the best taste of your food through the beauty and joy of cooking.

2006? That is like 2 World Cup’s ago, which coincidently was also held in Germany. It sparked a conversation comparing Samsung at IFA 2006 and 2014. Here are  a few things we came to realize.

Point #1 Twice the booth size, new building and an exclusive exhibition.

IFA has been an annual event since 2006, and was held biannually before that. It was held in Messe Berlin and Samsung’s booth was located in hall #20, which was considered a prime spot given its size (3900 square meters).

Earlier this May, Messe Berlin welcomed a new 8727 square-meter venue called CityCube Berlin, which Messe Berlin invested 83 million Euro to build. For the 54th IFA, CityCube, which is twice the size of Hall #20, was solely dedicated to Samsung to exhibit its latest products.

IFA welcomed Samsung setting up its exclusive booth at the CityCube. “We expect great synergy working together with Samsung, a company with world class technology,” they stated last May at the Pre-IFA event.

Point #2 Products Reflects the Trend

Back in 2006, it was all about MP3 players. At IFA 2006, Samsung announced the YP-K5, the first MP3 players with a music sharing concept. It generated a lot of buzz partly for its built-in speaker, which popped up like a slide, and was impressive for such a small device.

People also loved YP-T9, a Bluetooth supported MP3 player, which was compatible with various devices and wireless headsets.

TVs were actually a big hit at IFA 2006. Samsung showcased the bestselling ‘Bordeaux’ LCD TVs (named so because of their wine-glass-style design)  and lineups for Full HD TVs, which eventually put Samsung ahead of the game,  letting them set trends in the TV industry.

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At IFA 2014, Samsung once again showcased a wide range of advanced TVs, such as the 105” Bendable UHD TV and Curved UHD TVs. It also announced the Curved Soundbar, offering a ‘Total Curved Solution’. Through IFA 2014, Samsung reaffirmed its position as the #1 in the TV industry.

People were also raving about the ‘Premium Lounge’ in the Digital Appliance zone, a dedicated booth for Samsung’s premium kitchen appliances, the Chef Collection.

Through a collaboration with Arclinea(remember Milan?), an established Italian furniture brand, the 112 square meter ‘Premium Lounge’ was installed. Decorated with 100% Chef Collection products, the ‘Premium Lounge’ showcased:

– Highly advanced BMF(Bottom Mounted Freezer)  with stylish design

– Ovens that can cook with High-Pressure Steam

– Induction that utilzes Virtual Flame for safety and usability

– Innovative WaterWall dishwasher

Especially, under the theme of ‘Bringing Your Future Home’ Samsung installed the Smart Home booth at this year’s IFA. It not only showcased the capability to connect various types of product, but also the ability to connect non-Samsung products as well, addressing the current state of Smart Home.

The structure of the Smart Home booth was similar to a regular house. It consisted of a front door, a living room, a kitchen, a laundry room and an office. Samsung held a number of scheduled demonstrations to show people how Smart Home actually works.

Prior to IFA 2014, Samsung held the Samsung Unpacked 2014 Episode 2. Around 1,500 people participated, eager to see the next big thing. Among other things, Samsung announced the highly-anticipated Galaxy Note 4, the 4th Note series since the first 5” Galaxy Note with the S Pen.

At the Unpacked event, Samsung also announced:

– Galaxy Note Edge with a curved display on the edge

– Gear S, a standalone wearable device

– Gear VR, a virtual reality headset

– Gear Circle, necklet-like wearable device

Point #3 TVs were cool. This year, they got cooler.

The technological advancements that have been achieved over the past 8 years is quite astonishing. Let’s take TV, for example. Back in 2006, most of the TVs were HD, while Full HD TV was introduced for the first time. Over the 8 years, we’ve seen TV evolve from HD (1k resolution)->Full HD (2k) to, finally, UHD (8k).

Design has evolved greatly as well. 8 years ago, it was all about LCD TVs and Flat panel TVs. This year at IFA, Samsung showcased the Bendable TV, which was very popular among the exhibitors.

The first half of 2006 was all about Samsung ‘Bordeaux’ LCD TVs. People really liked the blue and wine color applied at the bottom of the TV, which made it look like red wine in a glass. So if you take a look at the images from the press release for TVs now and then, you can definitely feel the difference in design.

Point #4 Samsung takes #1 in Flat Panel TV Market Share for 34 quarters Straight

Back in 2006, Samsung led the flat panel TV market share with 15%. That year, Samsung had already led the market share during Q1 with Panasonic (12.3%), Philipps (10.6%) and LG (10.2%) trailing behind.

8 years later, Samsung recorded 34 straight quarters with the #1 market share in flat panel TVs with a share of more than 30%. This is twice the share as 8 years ago.

Point #5 Keynote Speech shows the Difference in each

This year is the 5th time Samsung opened up IFA with the keynote speech: 2003 & 2004 (by JS Choi, VP of Future Strategy Division at Samsung), 2008 (by JW Park, president of digital media at Samsung Electronics) and 2009 & 2014 (by BK Yoon, president of Consumer Electronics at Samsung Electronics).

At the IFA 2013 keynote, Samsung introduced the phrase ‘digital renaissance,’ predicting a digital revolution in digital appliances. In 2006, the theme was ‘future of the digital appliances,’ “For the next few years, consumers will experience various content and service through digital appliances and this will eventually lead to a digital boom. In result, we will experience the ‘digital renaissance.’

In 2008, JW Park said, “Based on the unique leadership of Samsung Electronics, we will work to provide consumers with Seamless Experience to eliminate Digital Fatigue and Digital Divide”  The next year BK Yoon said “Building upon the 5E(Essence•Engagement•Expression•Experience•Eco) leadership, Samsung will add human value and emotion in digital technology. We call this digital humanism.”

At this year’s IFA keynote, the keyword was the ‘Future Home” BK Yoon offered his vision for future home.  Called Adaptive Home, it consists of Show Me Home, Know Me Home and Tell Me Home.

BK Yoon said that the biggest transformation will start from Home. He said “We need a lifestyle oriented innovation where a future home understands the need of consumers.” While emphasizing the importance of partnerships he also said that “Samsung will take a lead in realizing the future home.”

So what do you think about the past 8 years? The difference is quite staggering isn’t it? We can see that Samsung has continuously pushed the boundaries for technological advancement year after year. Which was your most memorable IFA? Which was your favorite product at IFA 2014? Leave a comment below to let us know! Thanks!

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

▲Samsung Smart Home booth at IFA 2014

Every Device in your Home will be Connected and Controlled at once

Smart Home is a service that creates an interactive environment where all your devices at home are connected, to help the customers use the products more easily and conveniently. Users can control all of home appliances including refrigerators, washing machines, air conditioners, and robot cleaner through an integrated application installed in your smartphone, smart TV or gear devices.

▲Samsung Smart Home

Samsung Smart Home had been introduced at the international events including IFA 2013 and CES 2014. However, at IFA 2014, Samsung has definitely highlighted Smart Home more than ever. It placed Smart Home booth in the very center of the exhibition while featuring new and much enhanced functionalities.

Bringing Your Home newfound Comfort

Samsung’s Smart Home booth at IFA 2014 featured various solutions including four new core functionalities including voice control, energy management, safety service, and location recognition. While previously developed features were mostly concentrated on device control, these four had been designed with great emphasis on enhancing user convenience.

▲Samsung Smart Home @ IFA 2014

• Energy ManagementŸ: According to consumer research, the needs of cost savings were high on the priority. This service enables users to check the amount of electricity used of connected devices and the expected cost of the energy consumption. (*Electricity bill can be charged differently by countries and it is planned to be applied.) Users can monitor their electricity usage by devices, and daily or monthly as well. Through mobile app and Smart TV app, you can use this functionality whether indoor and outdoor.

• ŸVoice Recognition ControlŸ: If you connect Galaxy smartphones and Galaxy Gears with your home appliances, you can operate the appliances such as air conditioners and lamps through your voice. Through the ‘S Voice’ functionality embedded in the Gear series and Galaxy smartphones, people can activate the home appliances via voice. Many detailed voice commands have been preloaded to let the user give specific instructions to devices.

• Safety ServiceŸ: When you are out of the house, you can still monitor the interior of the home. Safety Service connects digital door locks and IP cameras in order for users to check who is entering and exiting their home. If it detects anything, alarms are sent to smartphones of the family members.

• Location AwarenessŸ: The location awareness technology makes the home appliances automatically turn on according to user’s location from home. For example, when user approaches the home, a lamp, a robot cleaner, and an air-conditioner start operating to prepare a pleasant environment.

The Integrated Application that completes Smart UX

The integrated application is the key of Smart Home services. Through this app, smartphones, Smart TVs, and Gear devices can play a role of Smart Home controllers.

▲Samsung Smart Home’s Integrated Application for Smartphone (left) and Smart TV

Prospective users of Smart Home are people in various countries in all ages. Therefore, UX designers tried to make it easy to use and offer a seamless using experience. To simplify the home screen, designers selected frequently used functionalities and located them on the upper side of the home screen.

While most of existing home appliances are controlled respectively in each device, the integrated app gives a new concept of service that connects and integrates multiple devices. UX designers from various product departments set some of ‘using scenarios’ that consist of different devices needed at the same situation and the ‘Master Key‘ was created. For example, if you select ‘Movie Mode‘, it automatically operates some devices, – for example, the lamp lights go dimmed and audio devices change the settings, – to make an optimized environment for movie watching.

▲UX designers of Samsung Smart Home Integrated Application

Since the integrated app deals with the full spectrum of home appliances, it was essential to cooperate with diverse departments. UX designers from different departments including Digital Appliances, Visual Display, and UX Center spent considerable time in shaping the same UX identity of the app. For designing Energy Management service, for example, they tried to make graphs and figures look simple and seamless with intuitive design and even had to check if the figures were displayed with same font and whether to place a decimal point or not. Likewise, Samsung Smart Home was born by constant care to offer seamless and convenient using experience, and these efforts are still being made as well.

Smartphones have changed our lifestyle by ‘mobile innovation’. From Smart Home services, another great change is expected yet probably in another way. By integrating all devices at home, Smart Home will not only enhance functional effectiveness but also add new values to our lives, based on understandings of our daily lives.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

Samsung Smartphone GamePad

At IFA 2014, Samsung set up a booth to demonstrate S Console, its game service that enables users to play console-like games on their Galaxy devices using a game pad like Samsung Smartphone GamePad.

Don’t get us wrong. Playing games on your smartphone is definitely a lot of fun, but it still is difficult to beat the sense of control of a gaming console. Therefore, we at Samsung Tomorrow had to sit down and tried it out.

The greatest perk that comes with the S Console is that you can literally enjoy the console game experience anywhere – bus or subway – as long as you have a game pad paired with the smartphone.

Here we tried out a fighting game to see what it was like. As you know the sensation of pressing button is pretty important, especially when it comes to fighting game. Moreover, the game pad was compact and light, but big enough to give you that sense of grip.

There are actually more than 100 curated game pad compatible titles on S Console, and more games are expected to come.

Furthermore, it is compatible with other game pads, such as Moga Pro Power, SteelSeries Free, Amazon Fire Game Controller, and Nyko PlayPad Pro, which were introduced at IFA 2014. When you enjoy games with other game pads, you can play your game by controlling buttons in a similar way as you do with the Samsung Smartphone Gamepad.

However, as you might have guessed from the photo, you can also pair your smartphone to a Smart TV, so you can play your game on a bigger screen. This brings us to, Multi-screen Game.

Multi-screen Game

Now, Multi-screen Game is Samsung’s new game service that integrates TV and mobile. After you download a game from Samsung Apps on Samsung Smart TV and Galaxy smartphone, it automatically pairs the devices using Wi-Fi, and users can start playing with their family and friends. Up to six users can play games at the same time in the living room.

At the Samsung booth, the Multi-screen game is on full display. Here we were able to see that you can not only use a gaming console to play the game, you can also use your smartphone and or your Smart TV Remote control as a console! But there is more.

With the Smart TV, you can use your body as a gaming console as well, because the Smart TV can recognize your body movements. For example, the people at the booth have been inviting people over to experience a game of ‘Just Dance’. This dancing game recognizes your movement with the camera on the TV then rates your dance moves.

If you watch the faces of the people who are trying out the game, you can totally tell they are all about the experience. We actually wanted to try it out, but the people who played before us played so well, we didn’t want to get schooled.

If you are one of those people who like to play game, but was hesitant to get the latest gaming device or console, S Console or Multi-screen game is something you might want to consider. At IFA 2014, Samsung is showing that you can enjoy high quality gaming experience with the mobile device you already have. Instead of thinking about which gaming console you should get, you can start thinking about which game you want to play. It is game time.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

From early in the morning to very late in the day, these intrepid news gatherers explored every corner of the exhibition to bring the latest onsite updates. In the middle of this bustling excitement, there was a special lounge that welcomed them with much needed rest and comfort. In this piece, we’d like to introduce the Samsung Smart Lounge at IFA 2014.

Another Smart Solution of Samsung

Samsung Smart Lounge is a space opened to media personnel including reporters, IT bloggers, and photographers. First created at CES 2012, it’s been offering a convenient environment for resting, getting refreshed, and generating and organizing ideas for their articles in a calm atmosphere. Even though it hasn’t been long since its birth, Samsung Smart Lounge has developed quickly with an overwhelmingly positive response; at IFA 2014, there were more than 1,500 visitors.

At IFA 2014, Samsung Smart Lounge played various important roles. Not only could visitors speak with reporters from other media, they could make contact with Samsung’s PR representatives. Its multi-purpose space also enabled them to have interviews or make videos in three studios.

Because user-oriented philosophy is not only about the products

On September 4th, Samsung Smart Lounge was the only place which was open, a day before the official opening. At the interviews with Samsung’s internal media ‘Global LiVE TV’, many reporters and bloggers expressed great satisfaction and gratitude for Samsung Smart Lounge. Lars Siebenhaar from ‘All About Samsung‘ (Germany) said that he was very grateful for the Smart Lounge and described it as a ‘paradise.’ “I could not only concentrate on work, but also see some products closer in here and network with influential bloggers, journalists, and Samsung staff,” said Siebenhaar.

In fact, this positive feedback was the result of continuous effort on the part of the Samsung Smart Lounge team. Keeping the user-oriented principle at the core of Samsung Electronics’ philosophy in mind, the team tried to improve its service according to the needs of the visitors. Sure enough, these efforts produced such enthusiastic responses in return and it encouraged the team to make an extra effort again.

Fun, eco-friendly, and diverse

Not content to simply offer a place to relax and chat, Samsung’s Smart Lounge team engaged visitors with various events and giveaways. If one followed Samsung Electronics on twitter (@SamsungTMRW), the ‘geek badge,’ illustrated with fun cartoons, was offered.

Also, specifically designed eco-bags were provided, which were a smash hit. Samsung offered a simple way for visitors to carry around the hundreds of brochures on offer while expressing its commitment to environmental responsibility as a leading consumer electronics company.

From journalists of distinguished media to teenage Youtube bloggers, Samsung Smart Lounge offered them much needed rest, relevant information, opportunities for creating networks, and fun.

“Samsung Smart Lounge was moved from an outdoor marquee to the integrated part of the exhibition space. It was such a great success in the short term and this year we had twice as many visitors as last year,” said Chenny Kim (Senior manager, HQ Corporate Communications Team) and Kyuri Lee (Associate, Samsung Electronics’ Communications Team) at the Smart Lounge.

With the crowds, speeches, and overwhelming variety of products on display, it’s important to remember that the people visiting the exhibition are just as important as any of the innovative products on display, even at this global-scale show. With Samsung Smart Lounge, Samsung continues to show that people will always come first.

Samsung has already made great progress with security developments like Samsung KNOX that offers the enterprise a means to blend work and home devices into a single phone with the confidence that the security needed is in place.

Now, with the Galaxy Note 4, Samsung has renewed its focus on the user experience and created a device that helps users work and play smarter.

Samsung knows that if the mobile is going to work efficiently at users’ workplace, the devices being asked to do the job can’t just be designed for fun; they must also be able to cope with users’ work tasks without compromise.

With Galaxy Note 4, Samsung has managed to lower power consumption so users get more processing power without watching the battery level sink like a stone.  That, coupled with a fast charging function that will restore a battery to half its capacity in a mere 30 minutes means the user’s phone spends more time ready for action and less time connected to a plug socket.

This is quite an achievement considering the QUAD HD super AMOLED display provides the sharpest and most detailed images of any Samsung phone.

Combining this with a 16 mega pixel camera with Smart optical image stabilization, the Note 4 is a great device for taking on fieldwork when quality, detailed images are needed. Architects, for example, can survey progress on a project or scientists can share discoveries in the field with colleagues back at the laboratory. With Ultra HD video capabilities and added microphones, it delivers high quality recordings when users need to document a project or record a meeting with sound or moving images.

Samsung wants to make sure it offers users the tools that they need in a single mobile device to limit the need to switch from smartphone to tablet and laptop.

So note-taking tools are also improved and made more intuitive.

With the S-pen, users can unlock the full potential of a smartphone that eliminates the compromises being made in the absence of a mouse and a screen.  With double the sensitivity of previous incarnations, the S-Pen is like writing with a real pen, responsive to the way you write. Making notes, taking photographs, and viewing content are all simpler and more satisfying on the larger 5.7” screen. It is the smartphone that can do what your tablet does.

Samsung wants users to be able to work on their Note 4 as quickly, as precisely, and for as long as they can on their tablet or laptop and work in two open windows at once with Multi window. So users can read a report or watch a video clip and take notes at the same time with ease, selecting text and images and collating easily with the S-Pen.

The Samsung Galaxy Note 4 is leading the way in mobile technology and we at Samsung Tomorrow believe that Samsung has found a way to provide security and reliability while providing a platform to enjoy the content users want. The Samsung Galaxy Note 4 is a multi-tasking Smartphone that is up to the job.

*All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

The Booth

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It took a whole building, aka CityCube Berlin, for Samsung to display its latest gadgets at IFA 2014; Samsung’s booth was huge! Talking about the booth, we not only talked about the layout of it, but also did some walkthroughs of the exhibition. People, especially, enjoyed the look at the exclusive area of the mobile zone in Samsung booth, so don’t miss that.

Events

*Full Video of the Keynote Speech

There were 3 big Samsung events before IFA 2014 even kicked off: Samsung Unpacked 2014 Episode 2, Samsung Press Conference and IFA 2014 Keynote Address. We’ve brought you live streaming, as well as the highlights for all of these events. If you missed out, check it out.

Products

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*Exclusive photos of the Galaxy Note Edge

Curved UHD TVs, Bendable TVs, the Chef Collection lineup, Galaxy Note 4, Galaxy Note Edge, Galaxy Tab Active, Gear VR, Gear S, VR9000… and more.

Among all the new gadgets, which one is your favorite? We know, it is hard to pick just one.

Whichever it is, during IFA 2014, we covered all of those gadgets from various angles and more. So before you pick your favorite, find out more about them.

Although the curtain has closed for IFA 2014, you know that we at Samsung Tomorrow cannot stop and will not stop. We will continue to bring as many as exclusives as possible, so please stay tuned for more!

We visited the Education zone at the Samsung Enterprise Solution Booth at IFA 2014 and talked to Wook Kim, who filled us in on how Samsung is innovating the classroom for kids and for higher education.

It’s amazing how the solutions featured will change the classroom into a dynamic and engaging experience for students and teachers alike!

To excel in the competitive world of Retail and Restaurants, businesses have to engage with rapidly changing consumer expectations and needs.

Samsung offers a broad portfolio of products that provides everything a retailer or restaurateur needs to create more vivid and responsive experiences for their customers. We’ll cover some of the highlights here at IFA 2014, in the Retail Zone at the Samsung Enterprise Solution booth in this video.

Visit us again to check out our other upcoming Samsung Enterprise Solution blog posts.

There are six great reasons to visit the Samsung Enterprise Solutions booth at IFA 2014 in Berlin. But if you couldn’t make it, check out this video as we visit the Retail, Education, Transportation, Healthcare, Hospitality and Finance zones.

Each zone showcases Samsung’s commitment to understanding what businesses need, and empowering them with transformative solutions.

Please check out our upcoming Samsung Enterprise Solution blog posts to see more examples of how innovation brings life to business.

A ruggedized tablet designed to meet a business’ mobile needs, it’s designed to perform and keep you connected on the field regardless of the weather. It can withstand impacts from up to 1.2 meters in height, making it durable. Thin, light and durable – it’ll become a necessity for improved productivity on the go. 

The Galaxy Tab Active is water and dust resistant, so it can take exposure to heat, cold, dust or water. (And we put that last feature to the test, 3 times much to our host’s chagrin.) 

Our video will fill you in on the rest of the highlighted features which were inspired by Samsung’s dialogue with global businesses who have voiced a need for a rugged and responsive mobile solution to improve productivity. 

And click through to (http://news.samsung.com/global/?p=41887) to read about how Samsung is providing complete end to end business solutions through Samsung Enterprise Solutions. 

Recognizing the growing demand in this particular industry, Samsung has been working with various freight and transportation providers to improve their overall service and customer experience. And at IFA 2014, Samsung is showcasing a glimpse of what the Galaxy Tab Active and Galaxy Tablet can do for the logistics and transportation industry.

Galaxy Tab Active

At Samsung’s IFA 2014 Press Conference, Samsung announced the Galaxy Tab Active, its first tablet built specifically for business. With its special rugged and portable design, water, dust and shock resistance, and detachable battery with 8-10 hours of continuous operations, the Galaxy Tab Active is versatile enough to provide various solutions for logistics and transportation industry.

These specific characteristics of the Galaxy Tab Active provide a great access to mobile technology to professionals such as couriers, maintenance technicians, and pilots.

For example, in professions where time is of the essence, there is simply no time to fumble around with paper manuals. Precious time is wasted every day as cumbersome manuals are thumbed through, with vital information buried in the pages.

Professionals such as couriers, maintenance technicians, and pilots can use the Galaxy Tab Active as a way to access Service Guidebooks, manuals, and aviation maps electronically with a simple touchscreen tap. It also makes it much easier to find the information they need at the time.

Samsung Galaxy Tablets

For the Rail and Air transportation industry, a quality onboard experience plays a significant role as a determinative factor in their overall service. This is especially difficult considering passengers have to stay put in a limited space for a long time.

If mounted to the back of the passenger seats, Samsung Galaxy tablets can be a great tool for providing multimedia entertainment in HD resolution. It can also be used for e-catalogs, shopping, and travel guides. Allowing for varied entertainment options can comfort train or flight passengers, and leave a positive onboard experience.

One other crucial moment in determining the overall customer experience is the moment when customers need to pay, signaling the end of the transaction; the point of sale. If the payment process doesn’t go through smoothly or as quickly as they expected, it can lead to annoyance for customers and retailers.

Samsung offers mobile point-of-sale (mPOS) solutions on Galaxy Tablets. This streamlined payment method can not only make payment processing quick and simple, it can also reduce hardware and equipment costs. This solution can be used in a variety of situations, from couriers who frequently visit door-to-door, to rail conductors and flight attendants who need to execute a transaction on-the-go with a customer.

Samsung provides customized solutions to fit the needs and demands of each enterprise in different industries and the examples above are just a few of the offered solutions for the logistics and transportation industry. We will be covering more on Samsung’s B2B solutions for different industries so stay tuned. Check out more information on www.samsung.com/bringlifetobusiness

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Leveraging its expertise in technology, Samsung has been able to provide various businesses with integrated and customized solutions that result in unparalleled customer satisfaction. At IFA 2014, Samsung is showcasing its solutions for the hospitality industry, emphasizing that customer’s experience starts as soon as they check in.

Check-in

With Samsung’s interactive kiosks options, hospitality businesses can let customers check-in whenever they want, bypassing the administrative process of the front desk. Especially with the kiosk, customers can take advantage of other self-service options, such as making dining reservations. This is great in terms of hotel management, allowing businesses to reduce costs using customized content creation.

Lobby

The lobby is where hotels make their first impression, so it is important for hotels to dazzle customers as soon as they enter. With the Samsung UED series SMART Signage units, hotels can immediately impress their customers with their size, design and clear display.

With the MagiInfo videowall display solutions, hotels can manage and control impressive video walls from a centralized location to unify the brand message across the entire chain. Easy and effective.

Room Amenities

As people are getting more tech savvy, hotels need to make sure to keep up with their customers taste for technology. This means that customers want access to contents whenever and wherever they are, including entertainment. Samsung Smart Hospitality Displays lets customers display their mobile content, such as photos, videos, or even games. They can stream mobile device content on the display and watch TV on their mobile devices.

Moreover, LYNK SINC 3.0, lets hotel management easily provide customized content over an IP-based infrastructure, allowing guests to feel more welcomed.

Hotel Amenities

There are more solutions Samsung can provide in a hotel, including solutions for restaurants, retail shops, convention centers and administrative offices. From Smart Signage to Interactive whiteboard, Samsung is able to provide various solutions catering to each venue’s purpose. In the end, each solution’s goal is to streamline the work flow better, meet customer’s need, and be cost-efficient. 

From hardware to software, Samsung is able to provide an end to end solution for the hospitality industry to stay competitive and keep up with the current tech trends to meet customer needs. Samsung has been working with various partners and has proven the effectiveness of its solution. Next time you step inside a hotel and feel welcomed, look around and see if you see any Samsung’s solutions. Check out more information on Samsung’s B2B activities at www.samsung.com/bringlifetobusiness

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

At the B2B zone in the Samsung booth IFA 2014, Samsung is displaying its healthcare solutions to facilitate healthcare institutions to transform their facilities with tools that can elevate patient healthcare. Here are some examples.

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Let’s start from the beginning. The first few moments in the ambulance are critical to patients’ well-being. Therefore, it is important for the emergency medical staff to diagnose the condition and act as quickly as possible, especially in critical situations. 

With Samsung LABGEO, EMTs can check the patient’s condition on site and send test results from the IB 10 IVD directly to ER doctors’ LABGEO-installed mobile devices. Then the ER physicians can immediately prepare to administer appropriate treatment. This simplifies processes so that ambulatory staff can perform a maximum of three tests in 20 minutes for quick and accurate test results.

Obviously, the importance quick diagnostics continues in the doctors’ room. With Samsung In-Vitro Diagnostics (IVD), doctors can obtain quick, accurate test results with a negligible blood sample in as little as 45 seconds. Its advanced, automated design increases exam efficiency for improved patient throughout.

As it is seen at IFA 2014, Samsung is able to offer other various medical equipments that can help doctors to diagnose and examine patients’ condition quicker and more accurately. For example, Samsung Digital Radiography systems allows radiographers to easily produce sharp X-ray images for quicker, more accurate decision making during exams. S-Vue imaging engine and S-Detector further support the exam process with vivid anatomical imagery and low radiation exposure.

There are much more to Samsung’s healthcare solutions. For example, we scratch the surface the equipment side of the Samsung’s healthcare solutions on this article. However, Samsung also offers various software solutions such as Samsung KNOX and wireless enterprise solutions for reliable Wi-Fi network connectivity. Read more about Samsung’s B2B solutions at www.samsung.com/bringlifetobusiness

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

For example, banks and insurers are implementing modern technologies to re-engage customers that have lost confidence in financial institutions. The customers’ need can be summarized in 3 bullet points.

– Personalized service

– Personal Information Security

– Cost-Effective Operations

Samsung at IFA 2014 has been presenting its solutions for the finance industry, such as banks, showing that its end-to-end solutions address these main needs.

– Deliver a digital, customer-centric experience

– Enhance efficiency with digital workflows

– Empower filed sales with secure mobility

Deliver a digital, customer-centric experience

When a representative presents a financial plan to a customer, it is important that the client feels appreciated. This not only requires customized plan, but it also requires the impressive presentation, yet friendly.

Samsung interactive whiteboards paired with the optional Touch Overlay foster interactive meetings, allowing participants to actively collaborate and communicate by touching the screen. Clients can ask question, respond, and share content with other participants with content sharing and interactive tools. Moreover, with MagicIWB software, participants can write directly on the optional Touch Overlay using their fingers or the included Touch Pen or writing software for the ultimate interactive experience.

Enhance efficiency with digital workflows

Video wall sure is a great way to engage customers from the moment they enter the branch with clear view of the comprehensive financial related contents. However, managing these contents can be difficult as interfaces generally vary by devices and contents.

At IFA 2014, Samsung has been showcasing its video wall solution. For example, the Quad PBP solution is an impressive way to engage customers. It allows a single UHD TV to take 4 different sources and split the screen in 4 to display all sources simultaneously in real-time.

Videowall solution also has the ability to make management easy and simple for everyone. The Samsung MagicInfo Video Wall solution enables banks and insurers to schedule and play videos, images and other content from a single interface for centralized control. Staff can easily update, edit and resize financial media in various configurations with up to 250 displays.

Empower filed sales with secure mobility

Samsung KNOX, a mobile security solution for Samsung smart devices, isn’t something new to many enterprises. It offers banks and insurers ultimate protection for business and customer data. They can both rest assured that the enterprise and customer data on the mobile devices are safe, securely managed and saved using the Samsung KNOX.

There are many Samsung Finance Solutions that this article did not cover. For example, Samsung also offers interactive kiosks, multifunction printers & NFC printing solutions, business monitors, and more. Find more information on Samsung’s B2B solutions at www.samsung.com/bringlifetobusiness

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

*Click the image to see it full size!!

The TV zone in the Samsung booth has been showcasing range of products from 8K 98″ TV, Bendable 105″ UHD TV, to 105″ Curved UHD TV We’ve put some of the highlighted products together in the image above. Hope you enjoy it.

It makes things convenient

The single most important purpose of a wearable is to make things more convenient. Gear Circle solidifies itself as a wearable, because it fulfills this purpose.

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First of all, Gear Circle, when paired with a smartphone, supports some of the essential features such as receiving calls and notifications. For example, when you get a call, your Circle will gently vibrate on your neck. To answer a call you simply detach the earphones, put them to your ears and talk (to the single MEMS mic).

This new technology is called the Smart Magnetic Clasp Control, which is actually the key feature of the Gear Circle that allows it to be worn around the neck.

The Gear Circle also supports notification features. Not only does it vibrate when you get a notification, using Text-to-Speech, it can also read the message aloud instantly when it arrives. From messages, alarm, schedule to app installation, the Gear Circle can notify you with its voice.

It does not compensate quality for convenience

The single most important feature of the Gear Circle is its earphones. And people generally use earphones primarily for listening to music. Therefore, it is important for Gear Circle to provide a quality sound.

As you can see, Gear Circle doesn’t feature an adapter, an important component for sound quality. Gear Circle uses the Bluetooth to connect to smartphones, which, ironically, is actually what makes Gear Circle a convenient device. Generally, when you use an audio product that supports Bluetooth, you expect it to have a lower sound quality than a wired one, because the sound stream is compressed. However, Gear Circle manages not to lose any sound quality.

The Gear Circle supports Lossless HQ Streaming with Codecs, such as Apt-X. For example, Apt-X is an audio codec for real-time streaming of high quality stereo audio over Bluetooth between the mobile devices and Bluetooth headphones.

Samsung Level series actually utilizes the same codec to deliver HQ sound. Moreover, it is compatible with SoundAlive, Samsung’s advanced equalizer, to enhance the sound. *APT-X codec must be available in both the mobile device and the Bluetooth, but the good news is that almost all Samsung devices have been using APT-X codec since 2012.

It also should be noted that the Gear Circle is worn around your neck, which means that it needs to support your style. Even though style is in the eye of the beholder, you do not have to sacrifice style for convenience. Below are some of the collaborations for the Gear Circle displayed at IFA 2014, so pick your favorite.

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Lastly, Gear Circle is that supports 9 hours of music playing (Standby 300h / Talk 11h), which is more than half of the time we stay awake in a day (considering that an average person should sleep a full 8 hours).

Gear Circle may not look like something that requires any sophisticated technology, because it has a simplistic design. However, technology is the exact reason Gear Circle is able to make users’ mobile experience much more convenient without sacrificing any functionality. Gear Circle is a solid wearable device.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

*Click the image to see it full size

The Mobile zone in the Samsung booth has been showcasing a range of products from Galaxy Note 4, Galaxy Note Edge and Galaxy Alpha to Gear S, Gear VR, Galaxy Tab S and more. We’ve put some of the highlighted products together in the image above. Hope you enjoy it.

1. Gear S is Samsung 6th wearable device worn on the wrist

2. Gear S is pretty.

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3. Gear S helps you navigate.

4. Gear S expands the smart wearable experience.

5. Gear S is ahead of the Curve.

6. Gear S has endless possibilities.

Now back to the future – on September 2014, Samsung unveils its 4th generation of the Galaxy Note along with the S Pen.  When you take a close look at the history of ‘pen’, the shape of it hasn’t changed much since BC 5000 and this applies to the look of the S Pen as well. However, everything else about the S Pen has evolved, even down to its very definition.

No matter how much tech devices have evolved, pens certainly have many advantages over keyboards, at least in terms of compatibility and accessibility – with a pen you can write virtually anywhere. Therefore, to some extent, pens can be considered as a superior writing instrument to keyboards or touch pads.

However, the one flaw that pens have is that they aren’t compatible to our mobile devices. Considering we use mobile devices as the primary tool for handling information, the lack of compatibility of pen poses a major problem as a writing instrument. As tech devices are replacing many paper oriented products, not having access to a tech-friendly pen is getting more inconvenient for people who often take quick notes or enjoy drawing.

The Galaxy Note series have filled this gap with the S Pen. Thanks to the large screen of the Galaxy Note series, S Pen maximizes its convenience for users. Because of the pen like shape, S Pen can emulate a real-pen feeling when writing and drawing. The shape plays a significant part in its usability. The sharp end and thin and solid stick of the pen enables users to be more accurate and efficient, and have more control when using it on the Galaxy Note devices.

However, S Pen has evolved over the years and it can do so much more than just writing and drawing. Taking advantage of the shape of the S Pen, technology has allowed S Pen to not only write or draw, but also bring unique features that differentiate Galaxy Note series from other mobile devices. 

For example, the 3rd generation S Pen features include Action Memo which enables users to make calls, send messages or emails, and search maps; Scrapbook which allows users to conveniently pin various contents by simply drawing a circle around them; and Screen Write, which enables users to take a screenshot and add memos to it. In addition, the S Pen also supports the S Finder function, which allows users to search for any type of information stored within the smartphone, as well as Pen Window, which allows users to conveniently launch apps just by drawing a square.

Then the Galaxy Note 4 and the 4th generation S Pen took it to the next level. The GALAXY Note 4’s S Pen has doubled in sensitivity, recognizing speed, tilt and rotation for a smoother, more natural brush effect to emulate writing on paper with a fountain or calligraphy pen.

The S Pen also introduces a new Smart Select feature via Air Command enables users to freely select text, then save and share content quickly and easily no matter what apps they are using; users can even piece together content from different origins, and share it at once and automatically extract daily information such as a calendar appointment, address and URL from the text selected and integrates this information into the user’s device. Moreover, S Pen made clicking and dragging content much easier allowing users to use the S Pen like a mouse.

All of the features that have been mentioned so far are all basic S Pen functions. These features alone make the S Pen of the Galaxy Note 4 the best stylus right now. Samsung has also been providing a S Pen Software Development Kit (SDK) to encourage app developers to create S Pen special apps. If you think about what developers are able to these days, the possibility of S Pen is literally endless.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

Now, combine these two for something that virtually anyone on the planet will go crazy for, life-size display!

At the Samsung booth at IFA 2014, that is exactly what is happening right now, a true-to-life size display. Check the photo below.

This humongous thing is called, ‘CenterStage’, which consists of eight 46″ LFD (Large Format Displays) and one 85” UHD display. Regardless of who you are or where you are from, this will make you stop and stare, possibly for much longer than you’d anticipate.

Samsung has never been shy about showing off its LFD (Large Format Display) at big international events, and especially at IFA. For example, Samsung showcased 440 LFDs at IFA 2013, which was the largest installation in its history.

Talking about history, CenterStage was first introduced at IFA 2013 with one UHD TV and a beam projector. The first fully-furnished version appeared at CES 2014. Recently, Samsung invited the public to experience CenterStage first hand at the Samsung Living Atelier (11th – 15th June 2014, in NYC).

But looking at this giant thing, one must wonder:

Is this necessary? What is the point? What is it trying to say?

One obvious thing is that CenterStage is not for household use (unfortunately). IFA 2014 is one of the largest conferences for tech gadgets and digital appliances. Therefore, it is important that Samsung showcases its range of digital appliances and lets people experience them more conveniently.

‘Convenient’ is an extremely important word here, because according to Samsung research, consumers find appliance shopping confusing and uncomfortable, with 36% of the consumers stating that they are overwhelmed by the number of choices, and 77% saying the current in-store experience doesn’t provide enough product information.

Through CenterStage, Samsung has not only made it easy for people to find out about its products and provided a new experience, it has made people try it out willingly.

CenterStage was clearly a solution for many retails businesses. Samsung was not only able to show off its home appliances, but also show off CenterStage as a retail solution.

This becomes clearer if you take a look at what CenterStage can actually do.

CenterStage was designed so that consumers can see various products in more detail. Through the 8 LFDs and 1 UHD display, people can check out the entire range of Samsung home appliances in true-to-life size at UHD resolution, with exterior, interior and alternate views, plus a zoom function to see features up close.

The CenterStage also lets you filter product information to find the right appliance for individual needs using a side-by-side comparison tool that considers type, capacity, finish, color, price and more. It features a navigation menu, which allows customers to peruse multiple product categories (refrigerators, washers, dryers, vacuum, etc.)

Moreover, the “scene selector” feature populates the specified product and color options into a range of kitchen and laundry room settings – from modern to Mediterranean. This allows users to imagine how the appliances will look in their homes; products can be shown in lifestyle contextual views.

As if that weren’t enough, an intuitive and touch-screen interface has been integrated to leverage people’s familiarity with smartphone gestures and interactions in real-time response speed. And of course, people can easily save and share information to their smartphones and other smart devices.

As you can see, CenterStage blends the physical with the digital. And by doing so, it offers virtual access to every Samsung home appliance on the market; it’s a one-stop-shop for all appliance needs. Moreover, it utilizes visual graphics, and clear explanations of product features while providing a friendly yet entirely unique experience. After all, it is hard to just pass by the gigantic wall made of eight 46″ LFD and one 85” UHD display showing off its ability to display products in real life-size in UHD. Once you’ve experienced it, it is easy to understand how CenterStage can be a comprehensive solution for many retails business.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

Samsung partners with Diesel Black Gold to design exclusive show pieces featuring the Samsung Gear S

Samsung Electronics announced the partnership with Diesel Black Gold on a unique show collaboration featuring the new Samsung Gear S. The partnership between Samsung and Diesel Black Gold embodies the union of innovative, design-conscious technologies with a contemporary and unique fashion ecosphere.

Andreas Melbostad, creative director of Diesel Black Gold, has interpreted the revolutionary Samsung Gear S with a series of customized accessories, which will debut down the runway of the brand’s Spring/Summer 2015 show. By using the innovative technology of the Samsung Gear S as a foundation, the creative team at Diesel Black Gold created a collection of unique pieces, in different shapes, colors and details, all characterized by the iconic attitude of the advanced contemporary label. Elements of the SS 15 collection, inspired by highly stylized New Wave rock stars and tough rockabilly heroines, have been used to give a sharp attitude to the device, characterized by signature leather and metal details.

“We are committed to developing collaborations with brands that inspire fashion and empower people to express their personal style,” said Younghee Lee, Executive Vice President of Global Marketing, IT& Mobile Division at Samsung. “Our partnership with Diesel Black Gold is very crucial as it further showcases the union of fashion and technology, and the way in which wearable devices continue to become more intertwined in daily life.”

Andreas Melbostad commented “I wanted to take the Gear S and inject the DNA of Diesel Black Gold. It has been an inspiring challenge to create a personalized version of this device making it an extension of the person and individual expression.”

Samsung and Diesel will also collaborate to make a 360 video of the Diesel Black Gold runway show to play on the Samsung Gear VR. When played on the Gear VR, the content will provide an immersive and unique viewing experience of the show.

About Diesel Black Gold

Diesel Black Gold is the finest expression of Diesel’s heritage. The line, designed by Andreas Melbostad, takes its parent brand’s irreverent attitude and innovative techniques to new heights of quality and refinement; it expresses the brand’s DNA and translates it into the territory of advanced contemporary fashion. 

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

If IFA 2014 is an event that is supposed to showcase future products, how is this particular art relevant to the near future? Moreover, if you are looking at the ‘Origin of the Curve’, you will wonder, “How do you even make something grand like that?” Obviously, Miguel Chevalier is a pioneer in digital art, and not many people can do what he does. So again, how is this relevant to us and the near future?

Creating UHD Content is not a rocket science… anymore

The fact is anyone can create an UHD quality video these days. Of course, it may not be artistic and widely appreciated like Miguel’s but really, if you have a Smartphone, such as Galaxy Note 4, you can record a UHD quality video very easily. Samsung Tomorrow actually showed you how to do it. This is something that was not possible until a couple of years ago!

The fact that ultra high def quality can be created by anyone with a Smartphone should really be considered as a huge step for video content. UHD’s ability to capture and show videos with lifelike colors can enhance our experience more than we think. For example, videos, when used as a mean to capture memories and moments, can be more powerful than photos, because you can hear the sounds and see the actions. People being able to better remember their happiest moments is certainly an upgrade.

Application of UHD

The ‘Origin of the Curve’ leaves us one more thing to think about. The size and the quality of the Curved UHD TV will make entertainment/culture, such as music, sports and art, more accessible without sacrificing any quality, especially with the realization of the UHD live streaming.

As said during Samsung Press Conference at IFA 2014, the reason UHD is really going to take off is because of the UHD streaming services. Samsung has already successfully showcased its UHD streaming ability earlier this year the world’s first UHD live streaming of Placdio Domingo’s Opera, the Nabucco, and the first ever global transmission in UHD of a football match in Portugal. It showed that UHD TV can give people a chance to experience entertainment as they would see it in real-life at home; and even in ways that aren’t possible in real-life, such as extreme close ups.

Curved UHD TV can also be great in terms of preserving art because art pieces don’t have to be present or exposed for people to enjoy it. Therefore, more people can enjoy it  more personally for a longer time. For example, Samsung collaborated on an exhibition (Gansong exhibition in DDP Seoul) in Korea that incorporated ancient artifacts and UHD technology. It translated an ancient art form to a digital signal, which allowed visitors to experience rare national treasure up close and more interactively without the actual pieces having to be present.

Application of Curved UHD TV

Now, most importantly, how would you want to watch these contents? In some way, Curved UHD is the most natural way to watch a TV, because the curvature is designed after the curvature of human eyes. A curved screen, concave-shaped just like the eyes,

And the radius of the curvature, 4200, was calculated based on actual watching distance (around 3 to 4 meters). This minimizes the distortion created in a flat screen. Therefore, a curved TV has the same viewing angle throughout the whole screen, which greatly increases the immersion of viewers.

As you can see, Curved UHD TV is a product of scientific research that provides users the best immersive viewing experience. Therefore, considering that we, the consumers, are people with extremely high standard and expectation, it is easy to see why Curved UHD TV will be an inevitable trend.

If you have made it this far in this article, you might be thinking that this whole thing is just a result of one person’s over-thinking, or a far stretch. But is it really? Is everything mentioned above so unrealistic? The technology is there and application of it has been tested and exhibited; all it has left is to actually take off. What do you think?

*All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

*Click the image to see it full size!!

The Digital Appliances zone in the Samsung booth has been showcasing range of products from CenterStage, Chef Collection line-up, to WW9000, Motion Sync Upright and VR9000. We’ve put some of the highlighted products together in the image above. Hope you enjoy it.

At IFA 2014, Samsung’s latest robot vacuum machine, VR9000, was introduced. And with the hope of eliminating the negative connotation of cleaning, we would like to tell you why this is something you want to take a look at.

Stereotype 1. Robot Vacuum Cleaners are weak.

Compared to conventional vacuum cleaners, robotic vacuums are smaller, so it is understandable for people to think that Robotic vacuums have less suction power. But looks can be deceiving. Powerbot VR9000 sucks away that entire stereotype. Its suction power is enhanced up to 60 times more than the conventional robot cleaners! So from dog hair to dust balls, expect your floor to be swept clean. Stereotype demolished.

Stereotype 2. Robot Vacuum Cleaners are slow.

Because of their relatively small size, it takes more time for them to clean. However, the VR9000 features an enlarged 300mm-wide brush, so it covers more area in one sweep, reducing the overall time of its operation.

Stereotype 3. Robot Vacuum Cleaners are dumb.

For something that is called ‘robot’, people tend to think less of the technological advancement of the robot vacuums. If you think that way, it is cool; you are entitled to your opinion.

But let the Powerbot VR9000 tell you about some of its technology. First of all, it utilizes this tech called FullView Sensor, which allows the VR9000 to recognize and comprehend the surroundings more quickly with the onboard camera and CPU chips. Therefore, it doesn’t get stuck in the corner. Actually, it also utilizes various sensors to locate even very narrow or small obstacles, so it cleans the area more efficiently.

Stereotype 4. Robot Vacuum Cleaners can’t move.

It has been said that robot vacuum cleaners are not effective because they get stuck everywhere.  However, “Easy Pass” wheels were added to the wings of the Powerbot VR9000.  These allow for more  leverage to maneuver over obstacles on the floor, and the Powerbot VR9000 is able to overcome hurdles. This means it can operate on more than just 2 dimensional surfaces; like the lip of the door or over wires.

Obviously, VR9000 cannot complete all the chores you need to do around your house. However, it sure can reduce the amount of time and effort you spend on them, and allow you to enjoy some much-deserved “me time”. The exhibition visitors at IFA 2014 have seen what the VR9000 can do and have been impressed. The Powerbot VR9000 has literally been cleaning the floor, quietly and effectively.  

*All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

While I definitely noticed that it was difficult to put the Galaxy Alpha down, I was also reminded that for a while, one of the most frequently asked questions on smartphone-related articles on Samsung Tomorrow was this:

Why not a metal case?

It is a fair question. Considering the range of products Samsung manufactures, Samsung is quite a veteran when it comes to handling the steel. From refrigerators to mobile devices, Samsung has been showcasing products with metal surfaces for quite a while now.

Now, the Galaxy Alpha is out, and with its sleek metallic frame, it is safe to assume that the question has been answered. The question I find myself asking is:

Why metal?

Believe it or not, there are many people around the world who enjoy the polycarbonate case (which is commonly regarded as ‘plastic’). In its defense, polycarbonate is actually an advanced material with many benefits and used in many different fields other than smartphones as well. For example, it is durable enough to be used in safety glasses and police riot gear, while still being light enough to carry comfortably.

As a relatively long-term smartphone user, I have yet to experience an occasion where a polycarbonate case produced a negative experience. There must be many people who share this experience.

So why metal?

The proponents for a metallic body say that the biggest advantage it has is the design and grip. At less than 6.7 mm thick, the sleek Galaxy Alpha features a metal frame that resonates premium high-end design. It also features sophisticated design techniques with one-of-a-kind curved corners on top of the metal frame. Yeah, it really is hard to argue against the design concept of the Galaxy Alpha. Of course, the metal frame provides solid protection in case you drop it as well.

As we can see, the metal body has its advantages and plastic has its own advantages. Nothing is straight out superior to the other in terms of usability; they are equally qualified materials for a smartphone. Basically…

Metal or plastic, strictly a matter of preference.

Everyone is different, and as a result one wants or needs different things; there is no right or wrong when it comes to preference. Whether you are a user or a producer, differentiation based on preference is a mutually beneficial thing, and thus important. Samsung, as a producer, recognizes this quality about its users.

From Galaxy Core Advance and Galaxy K zoom to Galaxy Alpha, each device has distinctive characteristics that meet the need and preference of people with distinctive characteristics. The differentiating point for Galaxy Alpha happened to be its design approach.

As insinuated in the beginning of the article, people have been asking for a metal-cased smartphone by Samsung. The Galaxy Alpha was built and designed based on the specific desires of the consumer market. The fact that Samsung listened to consumer feedback and delivered the product is something that shouldn’t go unnoticed.

There was a lot of emphasis on the design of the Galaxy Alpha here. It should be mentioned that the Galaxy Alpha maintains the high quality performance of the Galaxy series, such as Super AMOLED display, advanced camera, dedicated fitness features with HRM, Ultra Power Saving and a fingerprint scanner. The Galaxy Alpha’s battery features a capacity of 1,860mAh with up to 11 hours of talk time – and with just 10% battery left, battery power can last up to 24 hours using Ultra-Power Saving Mode.

As a fan of smartphones, it is just exciting to see so many different types of smartphones in one place here at IFA 2014. And if you are a fan, the Samsung booth at IFA 2014 would really be like one giant candy shop. The variety of devices at the Samsung booth really shows Samsung’s effort to satisfy as many people as possible, whether you are a metal or plastic case fan.

*All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

**The following is an individual opinion of editor ASyk and does not represent the official views of the company. 

Going into IFA 2014, Samsung has a total of 8 wearable devices: one for the head, one for the neck and six for the wrist. The fact that all of this happened within a year alone definitely makes a statement, and that statement is that Samsung is committed to wearable devices. As ‘wearable’ is still considered an area that needs to be explored, Samsung continues to push the boundaries of what is possible with wearable technology. Now, let’s take a look at what Gear S, Samsung’s latest wearable for the wrist, and see how far wearables have come.

First of all, the basic specification of Gear S should be noted. Gear S has 3G/2G network capabilities, 512MB RAM and 4GB ROM. If you think about it, the first generation of Galaxy S featured similar specs with the same network capabilities. They also both feature the Super AMOLED display, but Gear S has updated with a curved display. 

Moreover, the battery will last for 2 days for normal users, and Gear S also features the Power Saving Mode. In addition, the Gear S features a QWERTY keyboard and changeable straps. These specifications and features of the Gear S alone tell you just how far wearables have come.

That said, one of the standout features of the Gear S is definitely the extended connectivity capabilities, which allows it to be a standalone device! For the first time in Samsung’s wearable history, Gear S supports full 3G/2G network connectivity, as well as Bluetooth and WiFi connectivity. Users can not only make and receive calls using their smartphone number via Bluetooth connection to the smartphone, but they can also make calls on the device without connecting to their smartphone, carrying Nano SIM. The flexibility of its connectivity capabilities takes ‘being updated’ and usablity of wearables to a whole new level. 

For example, when the Gear S is disconnected from a companion device, the smartphone automatically sends a call forward activation code to the server to support call forwarding on Samsung Gear S. This is possible because the call forwarding function is supported by carrier networks and a relay server from Samsung. Therefore, not only can calls be forwarded, notifications are also forwarded to the Gear S. 

One other thing that should be noted is its effort to provide quality content and services. As we know apps and contents are one of the main factors for the tech-related market to strive these days. One of the major concerns when the Galaxy Gear came out was its availability of apps. Since September 2013, Samsung has been actively driving new partnerships and inspiring developers to enrich its 3rd party ecosystem. 

Everyone knows how important role apps play in determining user’s overall device experience. Recently, we pointed out that there are more than 1,000 apps in the Gear App Store. These apps will be available for Gear S as well. 

For example, a couple days after the announcement of the Gear S, Samsung announced its partnership with Nike. Together they developed Nike+ Running App for the new Samsung Gear S, which utilizes the new Samsung Gear S’ built-in Bluetooth and 3G connectivity. HERE (Nokia) will provide map services with turn-by-turn navigation, Financial Times and Spritz support 24-hour news service with advanced-reading technology, and Facebook let users see and respond to important notifications instantly, to stay informed with the world around them.

The Gear S is truly a model of what wearable devices can (and should) offer, allowing users to connect with what’s important to them.  We look forward to pushing more boundaries, and letting users wear what they need.

*All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

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* Origin of the Curve, a digital art installation by Miguel Chevalier will be the first thing you see when you enter Samsung Booth.

* 4 kinds of world’s first technologies that are on display at the TV section: 8K 98″ TV, Bendable 105″ UHD TV, UHD OLED, 105″ Curved UHD TV

* The main theme of the TV section is ‘The Power of the Curve‘ and the power is felt.

* Samsung Smart TV supports UHD Streaming!

* Gaming got easier with the Smart TV.

* Samsung has more audio products than you think including M3, the newest Wireless Audio Multiroom.

* Curved Soundbar is world’s first TV Matching curved Soundbar and it looks nice with the Curved UHD TV.

* The color of UHD 4K Monitor is too real to the point that is unreal.

* Samsung’s printing solutions surprised the world with the world’s first printer powered by Android, which is also multi-function printers (MFP).

* Mobile/Cloud printing is the Key emphasis for printing solutions section at IFA 2014.

* Samsung is pushing B2B in 6 areas: Retail, Hospitality, Finance, Healthcare, Logistics, Transportation, and Education.

* Samsung is also showcasing WLAN solutions.

* Main theme of the B2B section is ‘Bring Life to Business

* Video walls which consists of LFDs are really large and eye catching.

* Galaxy Tab 4 Active is a mobile device specifically designed for B2B purposes (made an exception, because it is displayed in the B2B section) and it really looks ruggedized.

* Multi-Screen game section built a dance stage for the ‘Just Dance’ game, and people are really just dancing.

* Apps/services such as Papergarden, Kick and Galaxy gifts got its own section.

* S console is awesome and Kids love it. OK, adults love it too.

* 850 series 3D V-Nand, the world’s first 3d v-NAND SSD is on display

* Portable SSD T1 is also being showcased.

* Eco-Zone is showing Samsung’s makes high efficient products to reduce CO2 emissions.

* It is also showing its effort on environment protection and resource recycling through the use of eco-friendly and recycled materials.

* VR9000 has 60 times more powerful suction than the conventional robot vacuums. And its suction is demonstrated with Ping-Pong balls inside a pipe.

* Motion Sync Upright vacuum is fully detachable and features swivel brush, reversed cambered wheels, and big and hollow wheels.

* WW9000 does not look like a conventional washing machine, in a good way. It features auto optimal wash, auto dispense and full touch screen and CrystalBlue door, which opens wider and unload easier.

* Digital inverter technology is much more important than people think: it is used in refrigerator, washing machine, air conditioner and more.

* CENTER stage was not on center stage, but it was center of attention.

* Chef Collection refrigerator keeps its ultimate freshness in 3 ways: advance triple cooling system, smart organization and mega capacity.

* People seem to enjoy the food cooked from the Chef Collection oven, which features HotBLAST technology and dual cook that is precise yet flexible. There were total of 2 stages dedicated to just ‘cooking’.

* Chef Collection dishwasher features Waterwall technology and it has its own dedicated stage that shoots out water.

* Smart Home has its own booth inside and middle of the Samsung booth. It consists of 2 stories and the first floor is consists of living room, office space and a regular room. It is basically a house.

Did our observations broaden your perspective of the Samsung booth at IFA 2014? We hope so. There are still 4 days left for IFA 2014 and there are still plenty of things to be talked about. So stay tuned!

The high expectation of Samsung’s Smart Home is a fair one.

Considering the fact that Samsung has been on the cutting edge of Smart Home for a while with its aggressive investment in IoT, such as the acquisition of SmartThings, the high expectation of Samsung’s Smart Home is a fair one. Smart Home, a ‘connectivity’ based service, is basically a home version of IoT. Therefore, Samsung putting heavy emphasis on Smart Home at IFA 2014 serves as a statement that it has established a foundation in this field, especially for the ‘Home of the Future’.

But not just that. As BK Yoon pointed out during his IFA 2014 Opening Keynote, “technical details are not important… the Home of the Future is NOT about the technology. It’s about working in a way so that you don’t notice it at work.” Samsung wants you to have the best experience, tailored to your needs. Here are a few of the things it does:

Connectivity, to give you peace of mind

First of all, Smart Home Users can control various home appliances including refrigerators, washing machines, air conditioners, and robot cleaner through an integrated application installed in your smartphone, smart TV or gear devices. Smart Home can also give users peace of mind, because it allows users to stay connected to their home. Home is the most valuable asset for many people, therefore, we want to keep it as safe as possible. Since users can monitor and control home away from home with Smart Home, they don’t have to worry about thawing frozen pipes after coming back from a long vacation; you can always have peace of mind. (Reference: Alex Hawkinson, CEO, SmartThings. Check out the keynote: http://news.samsung.com/global/?p=40318)

But not just that. By having your home connected, you can see what’s going on in your home via the IP camera, check who went in and out when by checking the logs on your digital door lock. You can also get notifications about who’s at your door so you can open the door for them, even if you’re away.

Location-based services

Who likes coming home to a hot sticky sweaty house on a scorching hot day? Who wants to come home shivering to an ice-cold, pitch-dark living room? Samsung Smart Home at IFA 2014 also shows off location-based services. So, it detects where you are and if it seems your coming home, it asks if you would like the A/C and the lights on, and when you get closer, asks if you want to unlock the door. All in all, the Smart Home is ready to greet you every time you come home from a long day.

A Home that adapts to you

So all in all, by connecting all home devices and bridging it with other technologies, Smart Home creates an interactive environment that adapts to you. For example, if you select ‘Movie Mode’, it automatically dims the lamp lights and activates the surround sound system to make an optimized environment for movie watching. While you’re watching your movie, get notifications on your screen about laundry being done, or people at your doorstep – so you can open the door or um… ignore – your choice =P

App and Voice-Control

Modern day human beings can universally agree on one thing – we want more time. And Smart Home can give us that. Samsung Smart Home App, a unified mobile app, allows users to control or monitor their home appliances in and out of the house. The fact that you can take care of certain chores, such as swiping the room, or laundry, away from home saves you tremendous amount of time and effort. All in one single app.

But not only the app, you can use your devices to activate voice control. Simply say “clean the house” and your robot cleaner will start working. Say “Light up bedroom” and the lights go on. Say “I’m going to bed” and the whole house will dim down automatically to get you ready for bed. A responsive home, for your convenience.

Energy Management

One not so obvious benefit of Smart Home is its ability to make us be more eco-friendly. For example, you can reduce food waste with Smart Home. Since the refrigerator can tell you what is in your fridge and how much have, you could avoid buying extra food when you are at the market; thus, less to waste. You can also check how much electricity your appliances are consuming on the Smart Home app, which enables you to see how you might be able to save electricity. Compare to the previous months or years to see how you’re doing, and how much you can save on energy costs.

Openness – compatibility is a must

If you think about it, it is the app that ultimately connects all home appliances. But it’s very, very hard to find homes equipped with appliances all from a single brand, making it harder and harder to connect these devices. To overcome this, Samsung is developing a special eco-system where devices can communicate with other devices. Smart Home SDK (full version) is coming shortly at Samsung Developer Conference 2014(link), and the alpha version is actually already out at developer.samsung.com. Also, recent acquisitions and partnerships definitely weren’t out of context either. (Open Interconnect Consortium and SmartThings, remember?)

Together, this will eventually bring the biggest change and transformation at home. As Dr. Wonpyo Hong, President, Media Solutions Center “(Samsung) plans to build a truly open smart home ecosystem by actively incorporating a variety of services and platforms in the cloud, as well as by opening Samsung’s platform to developers.” At the least, Smart Home will change the way we live at home. And now that Smart Home has become more a tangible than ever, it will be exciting to see how people will find the way to creatively use Smart Home to make their lives smarter. 

With 3G connectivity, your smartphone and the Samsung Gear S can be still connected in any circumstance. It means Gear S has independent functionality so you don’t have to carry anything else. You are wearing all you need to stay connected right there.

This provides the freedom of the smartphone to your wrist, and with a GPS mapping capability you can be away from your office or away from your smartphone.

In developing the Gear S, we have partnered with HERE, an industry leader in navigation and mapping experiences to provide turn-by-turn walk navigation and public transit routing.

The app provides a complete stand-alone experience, including the ability to store map data locally on the device and use it offline for navigation, directions and search, so you can feel secure that you will have access to your stored info even if you stray into a mobile black spot.

To get the most out of Navigator on your Samsung Gear S, you can also pair it with a new app called HERE (beta) developed for the Samsung Galaxy family of devices. With the app you can conveniently plan and calculate routes for walking and public transit on your phone and then send them to your smartwatch. The app will be made available for download from the Samsung GALAXY App Store when the Samsung Gear S hits stores.

Available at no cost to Samsung Galaxy users, HERE (beta) offers among other features:

• Offline Navigation: turn-by-turn drive or walk guidance without an internet connection for almost 100 countries;

• Detailed maps for download to use offline with your Samsung Galaxy;

• Public transport maps and directions for over 750 cities in more than 40 countries available without an internet connection and live traffic information for more than 40 countries.

We are committed to providing people with the best possible mobile experiences and we always look for partners to further enhance our wearable experience. The partnership with HERE brings innovative, personalized mapping pedestrian navigation services to the Samsung Gear S.

When your business and your employees need to get places, Samsung Gear S will help allow them to travel light and still stay connected every step of the way.

*All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

In a dynamic presentation designed to show off the potential of the world’s first Android powered printers Graham Long from Samsung UK took the stage to herald them as a ‘gamechanging’ proposition that establishes Samsung as leaders in solutions for the mobile first workforce.

Despite IFA being primarily a consumer electronic show Samsung has brought a range of ideas tailored for businesses and the assembled media and guests at the exclusive event had a chance to put the printers to the test and experience all they have to offer.

Following the launch Samsung executives took to the stage for a Q&A session, – they were met with praise for the bid to put the printer at the heart of the mobile office and they announced an October2014 worldwide release date for the new line.

Each Samsung Smart MultiXpress machine features a 10.1 inch full touchscreen panel that enables users to search and print from web browsers, emails, maps, images and other types of content – without the need to connect to a PC or server. The touch screen also offers the ability to preview documents, as well as editing and annotating capabilities.

Talking at an informal reception that followed the launch Hyesung Ha, Vice President Product Strategy Group at Samsung explained some of the process the project team went through in developing the Smart MultiXpress.

“We wanted to provide a product that will offer real benefits to the way people work and learn. For example, in our research we saw how with these printers a teacher could use the printer to surf the web, find a text in another language, translate it, and then use OCR to convert to an editable document. They can then print this or share it by email straight from the printer.”

They are truly multi-tasking machines, she added, and device agnostic so whatever mobile devices your workforce brings to the office they can work seamlessly and efficiently with Smart MultiXpress.

*All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

Where Samsungs wants to be by 2020

First, it must be pointed out that Samsung set a very specific quantitative goal 5 years ago. According to Samsung’s sustainability report 2014, by 2020, Samsung plans to achieve $400 billion in sales and become No.1 in the global IT industry and until 2020; officially that is Samsung’s end game.

Cards are on the table… or booth

Samsung is once again showing its cards at the IFA 2014 through its booths – mobile & wearable devices, TVs, printing solutions and digital appliances. However, if you take a look at the layout of the Samsung booth at IFA 2014, you notice that they put two more cards on the table: Smart Home and B2B solutions.

Although Smart Home and B2B solutions have made frequent appearances in international events such as CES and IFA, they have never been emphasized like this year at IFA. For example, the Smart Home booth is located right in the middle metaphorized as a hub of all the sections in the Samsung booth, and B2B solutions booth is probably the biggest ever at CES or IFA. 

The Biggest Transformation will happen at home

That was a direct quote by BK Yoon from the Samsung Keynote speech at IFA 2014. Samsung locating the Smart Home booth is also definitely a statement. This really isn’t a surprise for many since Samsung has recently been very active in the Internet of Things area. In July, Thread Group announced (and we also announced) that Samsung and 5 other companies established the Open Interconnect Consortium (OIC) with the goal of defining the idea that connectivity requirements should connect not just devices but also networks and services through a common communications framework and IoT platform. Then a month later, Samsung made an agreement to acquire SmartThings, creator of the leading open platform for the Internet of Things.

Smart Home is not only a service that represents the beginning of the IoT era. As you can see from the Smart Home booth at IFA 2014, it connects smartphones, wearables, TVs, refrigerators, washing machines, vacuum cleaners, dishwashers, lighting and printers. It can be said that Smart Home is practically connecting personal devices, home appliances and business devices. Therefore, saying that Smart Home represents the beginning of the real IoT era really isn’t a far stretch.

To be B2B

Of course, B2B having it biggest moment at IFA 2014 could be a coincidence rather than a statement, but less likely. Samsung has made it clear in the past that Samsung will focus on the B2B market as they elevated the Global Business-to-Business (B2B) Center to a quasi-business division. Samsung has been expanding products and solutions related to the public sector, education and health-care through various partnerships. And it is showing its commitment through the B2B booth at IFA in Berlin. To quote BC Cho, Head of Global Enterprise Business Team, Samsung Electronics, “It’s because the world has changed.” And it is the “Second Phase of the Consumerization of IT.”

Samsung B2B booth consists of 6 parts: Retail, Hospitality, Finance, Healthcare, Transportation, and Education Solution. Through this design, you can see that Samsung is projecting its confidence as an end-to-end solution provider. Each booth insinuates that through hardware, such as LFDs and mobile devices, Samsung provides the right tools and through software, such as Digital Signage and KNOX, Samsung can bring integration, simplicity, and security in various industries.

We at Samsung Tomorrow just wanted to give you a big picture of the message Samsung want to deliver by skimming through the layout of the Samsung booth at IFA 2014. As you know, there are more specific things to talk about such as wearables. As IFA 2014 continues through the 10th of September here in Berlin, Samsung Tomorrow plans to bring you more details and exclusives on what is going on in the Samsung booth at IFA, including the B2B, Smart Home, mobile, TV, digital appliances and more. There are more than plenty of next gen Samsung products that you will be interested. Stay tuned and thanks for reading!

Further creating more possibilities for app developers, partners,

and consumers to provide enhanced wearable experiences

Samsung Electronics announced that the Tizen Software Development Kit (SDK) for the recently unveiled Samsung Gear S wearable device is now available for download at the Samsung’s Developer website: http://developer.samsung.com/samsung-gear. With the new Tizen SDK, a variety of applications for the Samsung Gear S are expected to be developed more actively by app developer community.

Samsung has been already working with a wide range of unique partners, to deliver an up-to-date smart wearable experience with Samsung Gear S through 3G connectivity for activities as diverse as fitness, shopping, social media, music, news, sleep management and more.

The Tizen SDK will allow developers to make the best use of the following features and APIs for the Samsung Gear S:

•         Enhanced Standalone Features: Network, call and location-based APIs to take advantage of the fact that the Samsung Gear S can connect directly to 3G networks without the need for a separate mobile device.

•          New Sensor APIs: Magnetic, Ambient Light, Barometer, and UV sensor APIs as well as Accelerometer and Gyroscope APIs.

•          Rich Notifications: Create a variety of notifications for the Samsung Gear S.

Currently available Samsung Gear S apps include:

•          Air France (App): From purchasing tickets to checking-in and obtaining your boarding pass, you can do it all with your Samsung Gear S! This application allows Gear S users to easily book an airline ticket or check a flight’s status. And if you’re a Flying Blue member, you will save even more time of your time!

•          AXA (App): Feel protected 24×7 with personalized health notifications, reminders and content from AXA Health Application on your Samsung Gear S, to achieve a healthier lifestyle for you and your family.

•          Deezer (App): Control your playlist and album whilst listening to Music on Deezer with your Samsung Gear S.

•          EasilyDo (App): EasilyDo for the Samsung Gear S is the perfect companion to keep you organized and make sure you never miss anything. With powerful features that keep you on track with commute times, travel updates, bill pay reminders and more. With the Samsung Gear S, EasilyDo offers a better way to view information and execute tasks.

•          Endomondo Sports Tracker (App): Track your run, ride or other sport activity with your Samsung Gear S.

•          Engadget (App): Engadget is your ultimate destination for reviews, news and research from the world of consumer electronics. Engadget’s team of expert editors and columnists work passionately (some would say, obsessively) to bring you the best information about all gadgets, the science and technology behind them, as well as insider insights before the products are even in the market. The Engadget app for the Samsung Galaxy Gear S is powered by advanced text streaming technology from Spritz Technology, Inc., and delivers the definitive tech news you need instantly.

•          Expedia (App): At the airport? Your gate and terminal info is right up front. Picking up a car? Your confirmation number is waiting for you. Trying to find your hotel? Directions are a tap away with your Samsung Gear S.

•          Fast FT (App): Live news feed through your Samsung Gear S from the Financial Times combined with easy-reading technology from Spritz.

•          Fleksy (App): Fleksy is the most accurate, most beautiful keyboard in the world. Officially the Guinness World Record holder for fastest typing, it is now coming to the Samsung Gear S for fast, simple typing straight from your wrist. The Samsung Gear S app features a full Fleksy keyboard service, available to use in other installed apps and not limited to the Messenger app. It is also optimized in performance for the unique screen of the Samsung Gear S.

•          Glympse (App): Real-time and dynamic, Glympse is the easiest way to share your location with anyone using the Samsung Gear S. With the free Glympse app, there is no need to create an account or have your location continuously available – just set the duration and send. The new Glympse app for the Samsung Gear S is now optimized for the larger display, and also includes battery and performance updates for a better experience.

•          Golf NAVI (App): Golf NAVI is a standalone Samsung Gear S app that tracks your distance from the hole on 60,000+ golf courses globally. As an upgrade to the Gear 2 app, Golf NAVI will provide users with altitude and pin direction information along with map view features, without having to carry a smartphone.

•          Komoot (App): Outdoor Turn-by-turn Navigation for Samsung Gear S users, especially for mountain biking.

•          MapMyRun (App): MapMyRun, the top-rated fitness tracking application from MapMyFitness, a wholly owned subsidiary of UnderArmour is now available and customized for your new Samsung Gear S. It enables you to use the built-in GPS of your mobile device to track all of your fitness activities. Record your workout details, including duration, distance, pace, speed, elevation, calories burned, and route traveled on an interactive map. Effortlessly save and upload your workout data to MapMyFitness.com where you can view and analyze workout data, and comprehensive workout history.

•          MarketWall (App): Real-time market quotes and analysis of stocks and shares directly on your Samsung Gear S.

•          MyMusicCloud (App): MyMusicCloud is the easiest way to sync your music, across all your devices – any computer, mobile phone, tablet, connected televisions and, now, Samsung Gear S. Offline music playback capabilities will be added in future releases.

•          NewsAce (App): NewsAce is a RSS Reader app specially designed with an intelligent auto swiping features that allow users to quickly find articles on your Samsung Gear S.

•          N-TV (App): Pushing Breaking News + 10 TOP News in several categories like Business, Politics, and Sport all through your Samsung Gear S.

•          PayPal (App): PayPal any time, send money, get alerts, check-in at stores to pay all directly through your Samsung Gear S.

•          Runtastic (App): Runtastic uses GPS to map and track sports and fitness activities, such as running, jogging, biking and walking. Runtastic is now optimized for the Samsung Gear S, providing easier to read activity stats – in real time and directly on your wrist – during your workouts. Get your sweat on with Runtastic and Samsung today!

•          Scotiabank (App): Quick Balance on your Samsung Gear S allows you to check your balances for your preferred Scotiabank accounts right from your wrist.

•          Spritz (App): The new Spritz-powered apps have all been optimized for the Samsung Gear S by making them standalone applications that better utilize the additional vertical screen real estate on the watch to improve the reading experience. With Spritz on the Gear S, users can comfortably read all of their content on-the-go from a host of new publishing partners.

•          Suddeutsche Zeitung: Süddeutsche.de-App – Take great journalism with you wherever you go with your Samsung Gear S.

•          Wunderlist (App + Rich Notifications): Manage your to-do lists with Wunderlist for your Samsung Gear S.

•          Dfinery (App – Watchface): With Dfinery, you can express your unique fashion sense on the Samsung Gear S with hundreds of premade watchfaces based on today’s most popular content or design and socialize your own watchface with our palette of animated and static backgrounds, clock hands and dials, fonts, biometric settings and much more.

•          VOGUE (App – Watchface): Vogue your wrist! Set your Samsung Gear S watchface to display the most gorgeous photographs from Vogue’s fashion collection. Choose using the color selection to match your fabulous outfit or just pick the loveliness that you want to rock today.

•          Band (Rich Notification): One Stop Group communication: Connect with those who matter!

•          ChargePoint (Rich Notification): ChargePoint is the largest network of electric vehicle (EV) charging with over 18,500 locations. ChargePoint notifications provide real-time info on an EV’s charging status. The rich notification on Gear S will conveniently inform drivers when their EV is fully charged along with the changes in power, and driver reservation status updates and reminders. As many people charge their cars at work, users can easily glance at their Samsung Gear S to get EV notifications during a meeting.

•          Facebook (Rich Notification): With the Samsung Gear S, Facebook is bringing rich notifications including status updates, comments, photo tags, check-in’s, and more, to your wrist.

•          Foursquare (Rich Notification): Foursquare for the Samsung Gear S provides a custom interface to help people find the best places nearby, without having to search for them. Whether you are exploring a new city or passing through your neighborhood, the Samsung Gear S will help you see through walls and find the best hidden gems nearby. You can see all of the information you need to know about a place before you stop by, including a photos, ratings, and contact information. And when you sit down at a new restaurant, your Samsung Gear S will let you know what’s great.

•          Hotel Reservation Service (Rich Notification): With the new HRS App for the Samsung Gear S, clients receive a notification on their Samsung Gear S as soon as the hotel room is available or when their reservation expires.

•          Inrix (Rich Notification): INRIX is the most accurate traffic, routing and road alert app that gives you control of your commute on your Samsung Gear S.

•          iPass (Rich Notification): iPass for the Samsung Gear S connects your wrist to more than 13 million hotspots around the globe through your Galaxy phone.

•          SolCalendar (Rich Notification): Never miss out your important events and keep tracking your goals with your Samsung Gear S.

•          SolMail (Rich Notification): Never be late in responding your important e-mails. Check your messages wherever you are with your Samsung Gear S.

•          The Score (Rich Notification): The Score is the ultimate, personalized mobile sports experience with comprehensive and customizable scores, stats, news, fantasy data, alerts & much more all accessible through your Samsung Gear S.

•          TripCase (Rich Notification): TripCase for the Samsung Gear S helps you stay connected with your trip details by delivering messages when you need them the most.

•          Umano (Rich Notification): With Umano for the Samsung Gear S your on-the-go news listening experience is even more convenient with wearable controls and notifications

** The services listed above may not be available in all regions and features may vary by region, and service provider may change the name and/or value of its application at any time. Restrictions may also apply.

For more information about Samsung Gear S, please visit http://www.samsungmobilepress.com/. 

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. 

The keynote started with a quotation from Albert Einstein, reminding people that he spoke at the opening of the German Broadcasting Exhibition, which today we know as IFA, 84 years ago about how innovation can change our lives. The hosts kept the crowd’s attention with such teasers as, “And as people are about to hear and see the most dramatic change is yet to come.” Then, BK Yoon, the chief executive of Samsung Electronics, was introduced.

As the Big Data market is predicted to grow to $32.4 billion and 6 times faster than the overall IT market, more than 212 billion devices will be part of the Internet of Things by 2020. ‘Connectivity’ or IoT will trigger a quantum leap of innovation and “The biggest change, the biggest transformation, it will happen in our Homes, at a speed we can barely imagine” as BK Yoon said. 

Samsung’s answer to this inevitability is ‘The Home of the Future’ and Samsung took the Keynote address as an opportunity to share its vision of it. ‘The Home of the Future’ is not about showing off its technical details, but rather making sure that it fits into people’s lifestyles; it must anticipate and meet their needs. It is important that the technology of it does not overwhelm the user.

Moreover, considering the megatrend, such as ‘connectivity, urbanization, aging, and risk (disease, climate), the Home of the Future needs to be:

*Protective – the home needs to provide us with physical security, and emotional comfort.

*Flexible – the home must make smart use of what space we have in crowded cities; it must adjust to new lifestyles that blend work, learning, and life.

*Responsive to each family’s needs – with technology that senses, learns and responds to our behavior.

Every person and every family has different needs, and therefore requires different levels of protection, flexibility, and responsiveness. This means that Home of the Future must be customized. It is not about technology being smart or being connected, it is about adapting to the user.

The key attributes of the future Home: A Show Me, Know Me, and Tell Me home that adapts to you. First, it will be a Show Me home that makes complex data visible and useful, so that you can make better choices. For example, It will show you when to take your medicine, alert you to air pollution, or give you choices for saving energy. Second, it will be a Know Me home that learns your needs and recognizes your lifestyle patterns. It’s a home that knows when your day starts. For example, it will turn on the lights and the coffee pot just in time. Third, it will be a Tell Me home that proactively adjusts to your needs, and provides suggestions without being asked. Imagine a home that tells you there are leftover ingredients, and suggests a recipe to use them up. Ultimately, it will be a Care Me home.

Samsung thinks that Home of the future will be woven into the fabric of our lives just as fast as smartphones and tablets; and it will be here before we know it. Samsung realizes that it can take the leading role in the area, already have started partnering with industry leaders, such as the Open Interconnect Consortium, to create interconnected solutions and industry standards. Samsung has also acquired the technology and talent of SmartThings, a leading open platform for the next-generation smart home experience.

Samsung believes that the opportunities ahead are enormous. It predicts that there will be about 45 million installed smart home services and globally, the smart home market is expected to be worth 100 billion dollars, all by 2018.

Samsung believes that as services take off, a ripple effect will be created across society. For example, more energy efficiency, as homes get smarter. More safety, as homes are better protected. More independence and peace of mind in old age, as healthcare is delivered at home. It will create a society that’s more social and more connected, even if we live apart.

At the Samsung Keynote at IFA 2014, BK Yoon emphasized that he doesn’t want people to think of Samsung as a technology company. Instead, he wants people to think of Samsung as a service provider of unique, tailored experiences. Samsung really believes that the vision it has for the Home of the Future will bring the biggest technology leap in the history of innovation. And at IFA 2014, we will see what it will look like. As IFA 2014 continues, we at Samsung Tomorrow will bring more stories on it! The Story of the quantum leap of innovation!

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Samsung CEO Boo-Keun Yoon says the consumer electronics industry needs to agree on open industry standards so that the future home can adapt to the unique needs of people

The President and CEO of Samsung Electronics, Boo-Keun Yoon today delivered the opening keynote speech at IFA 2014, calling on the consumer electronics industry to agree on open industry standards so that the ‘Home of the Future’ can meet the demands of people and adapt to their unique needs and lifestyles.

“The home of the future is not about the technology, nor is it about being smart and connected,” Mr. Yoon said. “It’s about human-based innovation. It’s about technology that isn’t overwhelming and works discretely behind the scenes to adjust to consumers’ needs at the right time.”

As part of Samsung’s vision for “bringing the future home,” Mr. Yoon said the ‘Home of the Future’ will adapt to people’s needs through three key attributes, ultimately becoming a home that cares for people: 

Ÿ   Show Me: It will make complex data visible and useful so people can make better choices.

Ÿ   Know Me: It will learn people’s needs and recognize lifestyle patterns.

Ÿ   Tell Me: It will proactively adjust to their needs and provide suggestions without being asked.

“I don’t want Samsung to be remembered as a technology company,” Mr. Yoon said. “I want us to be remembered for providing unique experiences, because true innovation today is centered on people and their dynamic needs and lifestyles.”

A Billion Homes of the Future

Mr. Yoon further noted that each future home will be tailored to the different needs of those who live there. In this way, there will not be one Home of the Future, but a billion Homes of the Future that are tailored to the unique passions and needs of people.

Taking the Leading Role

Samsung is one of the companies best equipped to turn this vision into a reality. As the leader in consumer electronics – from mobile devices and TVs to home appliances and healthcare – Samsung will use the research and creativity of its six Lifestyle Research Labs, six Product Innovation Teams and six Design Centers around the world, as well as strategic collaborations with industry partners, to bring the Home of the Future.

Open Collaboration

Samsung recently announced its acquisition of SmartThings, a leading open platform for the next-generation smart home experience. In just over two years, SmartThings has built an active ecosystem that supports more than 1,000 devices and 8,000 apps created from its community of device makers, inventors, and developers.

“We are thrilled to work together with Samsung,” said Alex Hawkinson, CEO of SmartThings. “With the scale of resources and support from Samsung, we’ll be able to expand our platform to even more partners and devices. We’ve come so far, in such a short time, and are really excited for what’s ahead.”

The Future is Not Far

In concluding his keynote, Mr. Yoon added that the future home is not far away – and that the change ahead will be dramatic for many fields.

“The opportunities ahead are enormous,” Mr. Yoon said. “The ‘Home of the Future’ will not just boost the tech industry, but will create more jobs and a ripple effect across society – from energy efficiency to safety, and independence for our increasingly aging population. By collaborating with industry partners, Samsung is well positioned to lead and drive this transformation.”

Samsung showed a future home concept video that combined currently existing technologies with those of the future, further illustrating just how near the future home is.

For a live stream of Samsung’s IFA Keynote, as well as a full recording after the show, please visit: http://global.samsungtomorrow.com/. 

• Samsung introduced its new innovative four concept printers: Vase, Egg Tray, One & One, and Mate, at IFA 2014, which are designed for the home and office that come in a range of bright colors, unconventional shapes and contain eco-friendly features.

Samsung Unveils New Design Concept Printers at IFA 2014

Breakthrough concepts create new possibilities in printing design

Samsung Electronics unveiled its new innovative concept printers at IFA 2014 to introduce printing technology in new and exciting ways. The four concept printers, designed for the home and office, come in a range of bright colors, unconventional shapes and contain eco-friendly features such as the option to use recycled paper. These concept designs won the 2014 iF Design Award in the Concept Design category. Samsung expects the new printers to play an important role in the growing trend for mobile printing.

“Samsung’s concept printers are designed to be three things at their core – simple, mobile and quick to use. We developed our design concept printers to apply the mobile printing trend in the home and office and the increasing trend for eco-friendly technology,” said Seungwook Jeong, Principle Designer of Printing Solutions at Samsung Electronics. “We are excited to be able to deliver a new printing experience for small businesses and home offices alike.”

Innovative Printers for the home and office

With the growing trend for mobile printing, ‘Vase’ is a mono laser printer that is designed to take up minimal space in the living room. Its standing design enables the user to feed the paper vertically to save space and is available in a range of neutral colors so that it blends in with the design of the living room.

‘Egg Tray’ is an eco-friendly toner cartridge package created with fully recyclable paper. Instead of the conventional paper box with an air shock absorbent, manual, and warranty card, the ‘Egg Tray’ uses one pulp-molded tray and recycled paper. This not only reduces material costs, but is also more environmentally friendly.

‘One & One,’ a mono laser printer with a hybrid design that can print in two different colors. The two cartridges enable users to print in cyan, magenta, or yellow to complement the standard black toner.

‘Mate’ is a mono laser printer that enables the user to customize the color of the device using colored panels to ensure it is aesthetically pleasing with the design of the room. The panels can be changed according to the consumer’s personal preference.

2014 iF Design Award Concept Design Category Winners

	Project	Design Concept, Feature and Design Point
1	Vase	• Design Concept: Designed for the living room. Design that fits to consumers’ mobile trend.  • Feature: New standing design feeds the paper vertically to save space in the home  • Design Points  1) A printer that feeds paper vertically to minimize itssize.  2) To enhance the brand value and increase market share through a new design that mirrors trends among users.  * Won 2014 IDEA Gold Award  * Won 2014 iF Design Award in concept design
2	Egg Tray	• Design Concept: Environmental friendly utilizing fully recyclable paper yet insuring the safety of the product (toner cartridge)  • Feature: One pulp-molded tray and recycled paper.  • Design Points  1) Cut on material costs and process simplification  2) Made with a fully recyclable materials  * Won 2014 iF Design Award in concept design
3	One&One	• Design Concept: Premium design of black & white on a simple sleek square surface.  • Feature: Customization allows users to add one desired color.  • Design Points  1) Two round toner cartridges  2) Hybrid design enables users to choose from Cyan/Magenta/Yellow in addition to the default color when printing  * Won 2014 iF Design Award in concept design
4	Mate	• Design Concept: Providing an enhanced user experience by enabling consumers to customize the printer’s color according to their preference.  • Feature: Users can change the exterior of the printer with various color boards.  • Design Points  1) A printer with same-sized modular boards covered on all sides  2) Can be easily customized to the consumers’ preference of colors and patterns  * Won 2013 IDEA Gold Award  * Won 2014 iF Design Award in concept design

*All functionality features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

On the 3rd of September, the weather was perfect and the vibe was groovy outside the Tempodrom where the Unpacked event was held. It was probably because of the buzzing excitement for the event, but the champagne and snacks for people before the event definitely helped set the mood. Finally, the door opened, and history was made.

The day after Unpacked, we flashed our exhibitor pass to get into the Samsung Press Conference. As you know, from TV and digital appliances to enterprise solutions, there were more than enough things to be excited about.

The Press Conference was held at Messe Berlin, which is also the place where IFA 2014 is going to be held. For first timers, the size of Messe Berlin might be overwhelming. It consists of 26 halls covering 160,000 square meters (= approximately 1,700,000 sq ft). It is huge! It is so huge that there are actually hall-to-hall shuttles, which really isn’t a surprise considering that around 240,000 visitors from more than 100 countries attended IFA 2013.

However, if you are planning to check out Samsung at IFA 2014, you don’t need to worry about shuttle schedules. Just drop by the CityCube Berlin at Messe, and you will get to see all of Samsung’s latest products in one giant booth. If we were you we would dedicate a day just for the Samsung booth, because not only will there be tons of the latest technology to witness, there is also space to relax in the Smart Lounge, where you can get Wi-Fi, snacks and some gifts to chill out with other great spirits.

Finally, on the 5th of September, Samsung kicks off IFA 2014 with the Keynote Speech at CityCube Berlin. We are going to bring you the live streaming of the event on the blog at 10:30 CEST, so you can start the IFA 2014 with us!

As IFA has already stated, the main topics this year is the Smart TV, Smart Handhelds / Mobile Applications, Smart Living / Comfort & Lifestyle and Smart wearables. We expect there will be plenty of all of that to talk about at the CityCube Berlin , and believe us when we say we will talk. Stay tuned.

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Our exciting new range of appliances for the kitchen are designed with your life in mind. We looked at how our innovations can make your cooking better. So you serve healthy, great tasting food to your family and friends.

We teamed up with some of the world’s top chefs, to gather their insights, so that we can create an exciting fun place for you to create delicious food.  We want to make that journey from the kitchen counter to the plate easier and more fun and of course helping you create the kind of perfectly tasting food you can enjoy and be proud of.

We call this range the Chef’s Collection.

As any chef knows, great dishes are all about enhancing the original flavor of the ingredients so we start our journey with the fridge. In the Chef Collection refrigerator you’ll find the “Chef Zone”.  It’s a special storage area that keeps meat or fish at exactly Minus 1 Celsius. Temperature fluctuations are minimized, for perfect flavor.

Then when you cook your recipe, we help you get the heat just right, with our Virtual Safety Flame for induction cooktops. These embedded LED lights visualize heat, which helps you to set the right intensity. It prevents overcooking and food getting burnt.

When we asked about how to get the best taste and flavour one of the insights from our chef’s panel was the importance of moisture control. We’ve called our solution Gourmet Vapour Technology.Gourmet Vapour Technology.

The vapor controls temperature more precisely and keeps the food perfectly tender and moist, while achieving the right taste and texture. If you roast meat, it will make it nice and crispy on the outside, but tender on the inside.

When it comes to presenting your perfectly prepared food to your dinner guests you don’t want your cutlery or dishes to let you down so we asked our engineers to look at the dishwasher and make stuck on old food a thing of the past.

A powerful wall of water moves through the machine and for the first time, the cleaning is truly spotless, because the WaterWall reaches every corner – unlike conventional dishwashers.WaterWall reaches every corner – unlike conventional dishwashers.

We also considered that the kitchen is the heart of your home and you want design that reflects your personality and style.

Our Chef Collection  looks elegant and will fit perfectly into your kitchen. Our refrigerator, for example,is designed to be flush with kitchen furniture, but offers 30 percent more space than the average built-in refrigerator.

We think with the Chef’s collection we have brought our passion for innovative technology to your kitchen to make your life better, healthier and ultimately more enjoyable. Bon Appetit!