Interactive exhibits offer a chance to get hands-on with Samsung’s newest TVs, mobile devices, home appliances and more, and showcase how Samsung’s latest advancements in 5G, AI and IoT technology will allow more people to enjoy the seamless convenience that comes with connected living.

Experience the excitement for yourself by taking a virtual tour of the booth via the video below.

Samsung’s booth, Samsung Town, is comprised of a range of interactive exhibits for visitors to get a hands-on look at the company’s lifestyle and smart home appliances, mobile devices, network innovations, B2B solutions, TVs and more.

Take a look at the photos below for a detailed look at Samsung’s latest devices towards assisting customers to live connected, seamlessly.

The BESPOKE Lifestyles zone features a dynamic rotating stage on which three separate scenarios have been set up to showcase the versatility of the BESPOKE refrigerator in different color variants for a trio of lifestyles; solo millennial, young couple and extended family.

A vibrant display introduces visitors to Samsung’s new range of premium cordless stick vacuum cleaners, POWERstick Jet. The POWERstick Jet lineup features up to 200W of industry-leading suction power, a long-lasting battery, an ergonomic design and a 5-layered HEPA filtration system.

The QLED Square features a dynamic Super Big TV wall, showcasing a fluid transformation between three QLED TV size options – 50, 75 and 98 inch – for those interested in high quality, immersive viewing experiences.

Samsung Town’s QLED 8K Square is showcasing Samsung’s full lineup of industry-leading QLED 8K TVs. Thanks to Samsung’s proprietary Quantum Processor 8K and QLED Panel, each of the six models – 65, 75, 82, 85 and 98-inch, and the new 55-inch model – are able to provide an astounding level of immersion and reality to the viewing experience.

A visitor takes in all 146 inches of the next-generation visual experience that is The Wall in 4K. The Wall’s unmatched resolution is thanks to its self-emitting, micrometer scale LEDs, and thanks to its AI upscaling, HDR 10+ support and 120Hz refresh rate, viewers can enjoy a personalized experience that can be fully customized to your screen size and ratio tastes.

Over in the Lifestyle Gallery of Samsung Town, visitors are able to Flip the Page and see for themselves how The Serif screen and interior décor piece can match any interior, any existing décor and any lifestyle.

A visitor experiences the seamless connectivity of the Galaxy ecosystem with Samsung partner Technogym’s innovative gym equipment in the Health Geek Zone. Users can keep track of their workout progress and then organize complementary diet plans using the seamless connectivity of Samsung Health across their mobile devices.

Understanding that increasingly, working lifestyles mean working from home and whilst on the go, Samsung’s Connected Home zone includes a Freelancer exhibit showcasing how, with a Samsung mobile phone, laptop and tablet, you can access your work environment anytime, anywhere. Above, a visitor experiences the seamless connectivity across the Freelancer zone.

The latest addition to Samsung’s flagship note series, the Galaxy Note10, comes equipped with an S Pen that can do more than ever before. Visitors to the Galaxy Note10 zone are getting hands-on with a Galaxy Note10+ and enjoying the reflective ceiling of the exhibit while remotely taking a selfie with the S Pen’s new Air actions function.

In the Galaxy Square section of Samsung Town, visitors are able to get up close and personal with Samsung’s latest flagship model – the Galaxy Fold. Developed with a brand new flexible form factor and bespoke features such as App Continuity for ease of use when switching modes, the Galaxy Fold is Samsung’s most innovative smartphone yet, built for a new era of Galaxy.

A lucky young visitor takes part in the Galaxy Tab S6 Drawing Event, which sees model and artist Kicki Yang Zhang harnessing the improved sketching capabilities of the Tab S6’s evolved S Pen to create lifelike caricatures of IFA Samsung Town attendees.

In the Lifestyle zone, visitors are taking in The Serif, a TV that goes beyond being just a simple household appliance and accentuates a room’s interior décor. Visitors are being invited to check out each of the six color options available for The Serif, and share a snap of their favorite on social media with the hashtags #ColorYouLove, #TheSerif and #TheFrame.

“Ick bin ein Bärliner!”: A special display in the Lifestyle Zone marries the chameleon-like abilities of The Serif’s display with the Berlin bear, the symbol of the city of Berlin. Visitors do their best impression of the local icon while learning more about Samsung’s diverse display offering.

To help visitors get a sense of the key themes, experiences and innovations to look out for in Samsung’s showcase, we spoke to some of the individuals who helped put the booth together.

Connected Home Zone

Q: What would you like visitors to take away from the Connected Home Zone?

We hope that, by encouraging them to experience how seamlessly Samsung’s home innovations connect in ways that simplify users’ lives, visitors will walk away with a deep understanding of the true value of connected living.

We designed this zone to illustrate how Samsung’s IoT solutions cater to consumers of various interests and lifestyles. For example, the Health Geek section showcases ways that Samsung devices can help users reach their fitness goals.

One of the most dynamic examples of this involves the Galaxy Watch Active2 and a Technogym exercise bike. The bike is outfitted with NFC technology, and when users tap it with their watch, they’re able to easily sync their watch with their bike, and log their workout data in Samsung Health as soon as they finish exercising.

Q: Are there any other exhibits in the zone that visitors should be sure to check out?

Don’t forget to test drive Samsung’s Digital Cockpit. It not only offers simple controls for managing connected devices in your home from your car, but it also lets you easily manage key car functions from the comfort of your home.

Let me give you an example. After launching the SmartThings app on the Digital Cockpit’s dashboard, if you select “Coming home,” the system will automatically activate the connected devices you’ll need when you arrive – like the lights and air conditioner – so your house will be ready for your return.

Visual Display Zone

Q: Which section of the Visual Display Zone would you recommend the most to visitors?

There’s a wide range of exciting displays on exhibit in the Visual Display Zone, but I’d especially recommend that visitors check out the QLED 8K Highlight Zone to take a look at our full lineup of QLED 8K TVs. It’s the widest 8K TV range in the industry, and our exhibits do an excellent job of showcasing the TVs’ breathtaking visuals.

Because QLED 8K TVs feature a resolution that’s four times greater than 4K UHD TVs, they add a sense of depth to content that makes it feel more immersive. We also offer a wide range of size options, designed to suit any home. These include the newly announced 55-inch model, as well as 65-, 75-, 82-, 85- and 98-inch versions. I’d also recommend that you see how the 98-inch model, and its 5,000-nit peak luminance, make HDR video content really pop.

Visitors should also be sure to check out the 146- and 219-inch versions of The Wall, our immersive, modular Micro LED display. It can be custom-tailored to any size, and it’s a fantastic solution for businesses, as well as those looking for the ultimate TV upgrade. You can see both models on display in all their glory on the right side of the zone. Trust me, you won’t want to miss that.

Q: Could you tell us more about the technology that allows QLED 8K TVs to produce such an immersive picture?

The Quantum Processor 8K is the key here. It’s based on our proprietary semiconductor technology, and it’s what makes QLED 8K possible, along with the TVs’ innovative QLED panels. The Quantum Processor 8K intelligently analyzes more than ten million images, and uses this data to automatically upscales standard definition, HD, FHD and UHD content.

The Quantum Processor 8K makes it possible for users to enjoy their favorite TV shows and OTT (Over The Top) streaming content in crisp 8K quality. When you see the before and after images with your own eyes here in the zone, you’ll realize just how powerful this technology really is.

Digital Appliance Zone

Q: What should visitors check out first in the Digital Appliance Zone?

I’d recommend that they check out our new BESPOKE refrigerator line. When we created the Digital Appliance Zone, we wanted to show people how Samsung’s home appliances tailor to a variety of lifestyles. BESPOKE is a perfect example of this lifestyle-centric approach to innovation.

BESPOKE’s launch has effectively brought about a new era of customized home appliances. Each BESPOKE refrigerator is completely customizable, which means that users can personalize their fridge’s color, materials and configuration to suit their lifestyle and design needs. With a modular design and up to eight different configurations – from single-door to four-door units – BESPOKE refrigerators seamlessly fit into most contemporary kitchens. Their versatility is on display in a total of seven lifestyle-tailored exhibits across the Digital Appliance Zone, including the circular structure at the center, which we like to call the Circle of Life.

Going forward, in addition to showcasing customizable appliances like BESPOKE at this year’s IFA, we’ll continue to develop convenient, customizable devices that tailor to the lifestyles of a wide range of consumers – including Millennials and those living in single-person households.

Q: What else would you recommend that visitors check out in the zone?

After checking out BESPOKE, I’d recommend that they take a look at our new range of premium cordless stick vacuum cleaners, POWERstick Jet. Our POWERstick Jet lineup offers industry-leading suction power, up to 200 watts,¹ feature a long-lasting battery and an ergonomic design, and even include a 5-layer HEPA filtration system that captures up to 99.999 percent² of allergens and dust particles.

Semiconductor Zone

Q: What should visitors check out first in the Semiconductor Zone?

I’d have to say Samsung’s SSD T5. It’s the latest addition to a long line of portable solid-state drives that offer fast transfers and reliable performance. Our exhibit offers visitors a chance to take a closer look at the SSD’s impressive specs – including 500GB and 1TB capacities, and transfer speeds of up to 540 MB/s – as well as its new Rose Gold and Metallic Red finishes.

I’d also recommend that they check out one of our Non-Volatile Memory Express (NVMe) SSD portfolio, the 970 EVO Plus. Operating on the PCIe interface, this NVMe SSD delivers sequential read speeds of up to 3,500 megabytes per second. When playing 4K games, users experience fast load speeds, and no lag. It’s available with up to 2TB of storage, and it comes in a compact M.2 form factor.

Q: Will visitors be able to take a closer look at some of the Samsung semiconductor technologies that have been receiving considerable attention lately?

Absolutely. The zone also offers a glimpse at our latest semiconductor system solutions, including our new Dynamic Vision Sensor. It’s a technology that can be utilized in a variety of fields, especially home surveillance. It’s capable of distinguishing between humans and objects, and it recognizes movement by registering changes in light. Because its output is dot-based, and it’s designed to only recognize people’s movements and not their faces, the Dynamic Vision Sensor ensures that users’ privacy is preserved.

Before you leave, be sure to check out Samsung’s first 5G-integrated mobile processor, the Exynos 980. This innovative technology opens the door for consumers to enjoy more sophisticated AI experiences, and it will eventually enable us to add 5G connectivity to more devices.

Mobile Zone

Q: What is the key theme of the Mobile Zone, and why was it chosen?

The innovations featured in the Mobile Zone demonstrate how Samsung Electronics is leading the charge when it comes to 5G. Samsung was the first in the market to introduce a commercially available 5G device, the Galaxy S10 5G, and here at IFA, we’re taking the next step in leading 5G’s democratization by expanding our 5G smartphone lineup to include a wider range of mobile devices.

The 5G smartphones showcased here, including the Galaxy Note10 5G, the Note10+ 5G, the Galaxy Fold 5G and the Galaxy A90 5G, will open the door for more people to experience 5G’s always-on connectivity and the incredible possibilities that come with it. And we believe that, going forward, this 5G ecosystem will only grow faster and stronger.

Q: What are some key features that visitors should focus on when testing out Samsung’s new smartphones?

This is the first time that we’ve offered the opportunity to get hands-on with the Galaxy Fold, so I’d definitely recommend that visitors take this chance to get an up-close look at the device’s new form factor. Experience just how easy it is to transition apps from the 4.6-inch cover display to the 7.3-inch main screen – and vice versa – and be sure to test out the smartphone’s six-camera setup.

The Galaxy A90 5G is another standout smartphone whose premium specs are sure to catch visitors’ eyes. These include the device’s 48MP high-resolution camera; a powerful processor, which supports faster downloads and smoother streaming; and a high-capacity 4,500mAh battery, just to name a few.

Q: Are there any other activities you’d recommend to those visiting the Mobile Zone?

Each 5G device in the Mobile Zone is equipped with an app that illustrates the level of power and connectivity that 5G networks make possible. The app was created based on an actual 5G demo conducted in Korea earlier this year using Samsung’s first 5G smartphone, the Galaxy S10 5G.

The demo is designed to showcase how 5G supports a completely new viewing experience – one that’s richer and more personalized. When viewing content with 5G, you can choose specific viewing angles, replay specific moments, and even catch details that you may have missed.

With this demo, we’re showing people that 5G is no longer a technology of the future; it’s here today. So don’t forget to stop by the booth to experience its power for yourself.

¹ Suction tested on Jet model based on IEC62885-2 Cl 5.8, tested at the inlet of the non-accessorized tool, at the Max mode. Based on SLG (Schubert Leiter Geratesicherheit) tests.

² IEC62885-2 Cl. 5 11. Max mode (particle size: 0.3-10 micrometer)

Intelligent Recommendations for Informed Cooking

For this year’s IFA Club des Chefs cooking show, Chef Michel Roux Jr. was in charge of preparing the appetizer and dessert while Chef Michel Troisgros took responsibility for the entrée.

Chef Roux Jr. used the Quick View Inside feature of the Samsung Family Hub refrigerator to quickly and easily check what ingredients were available inside the refrigerator. Quick View Inside is an upgraded feature of the latest version of the Family Hub that lets users use the refrigerator’s View Inside feature no matter what page or app they have been visiting. Chef Roux Jr. demonstrated to the audience that Quick View Inside was accessible simply by dragging down the upper scroll bar of the refrigerator’s screen with three fingers, an intuitive upgraded user interface feature.

Chef Roux Jr. (right) demonstrates the time-saving qualities of Family Hub, which allowed him to easily and quickly check what ingredients were inside the refrigerator ahead of preparing his dishes.

Minimized Cooking Time, Maximum Efficiency

Moving on to the preparation of his two dishes, Chef Roux Jr. took advantage of the flexibility offered by Samsung’s Dual Cook Flex Oven as he was able to simultaneously bake choux buns for the dessert whilst also cooking the appetizer, a pissaladière. Given that choux buns require a hotter cooking temperature than a pissaladière, Chef Roux Jr. was able to cook the two dishes separately in the upper and lower compartments of the Dual Cook Flex Oven, meaning they could cook independently yet at the same time at different temperatures. Chef Roux Jr. was also able to check on each dish in its separate compartment without disturbing the other, thanks to the Dual Cook Flex Oven’s versatile Flexible Door.

Chef Roux Jr. explains to the MC and the Club des Chefs audience how the Dual Cook Flex Oven saves users time thanks to its separate upper and lower compartments.

When it came to Chef Troisgros’ turn to prepare his entrée, Chef Troisgros was able to minimize food preparation time thanks to the Dual Flex Zone Plus’s cooktop, which meant that he could cook potatoes two different ways simultaneously – one in a pot and one in a wide steamer. The audience was impressed with how, thanks to its expansive, open dual-zone surface, the Dual Flex Zone Plus offers chefs maximum efficiency and flexibility when cooking with different sizes of cookware at the same time.

AI-Powered Kitchen Assistance with Bot Chef

For the preparation of the sauce of the entrée, the Club des Chef’s latest sous-chef made its appearance — Samsung Bot Chef. The audience was impressed to see how Samsung’s AI-powered kitchen assistant robot — also called a cobot — was able to independently work on a variety of tasks, including seasoning the sauce with salt, stirring the contents of the pan and even taking hold of a utensil and offering up a spoonful of the sauce for the Chefs to taste.

Bot Chef assists Chef Troisgros (center) in preparing a sauce by taking hold of a utensil and stirring, top image, and seasoning the pan’s contents with salt.

The audience was eager to hear from the event MC and Chefs how Bot Chef uses an extensible AI-powered system that users can command, with new skills available via download from Samsung’s robot skills ecosystem. Bot Chef can be instructed either by simple voice command or through app-based controls, and is able to assist with tasks throughout the cooking process, from preparation – cutting or stirring food – to plating and seasoning.

During Bot Chef’s presentation, the Club des Chefs cooking show audience witnessed not only how this innovative artificial intelligence-assisted technology helped with cooking, but also how Samsung’s mobile ecosystem capabilities create a seamless connectivity throughout the cooking process across Samsung’s home appliance devices.

Premium Connectivity for the Modern Kitchen

As the show was drawing to a close, the MC invited Chef Troisgros and Chef Roux Jr. to join her for a selfie to commemorate the event. The photo was then easily transferred from a Samsung smartphone to the Family Hub’s Family Board to be displayed for all.

The audience left the cooking event full of ideas as to how Samsung’s smart kitchen appliances, driven by AI and IoT functionality, can seamlessly integrate into their own kitchens. Thanks to their premium contemporary design and intelligent support capabilities, Samsung smart kitchens are creating brighter futures for busy modern families today.

If someone asked us to sum up ‘Samsung Town’ in a few words, we’d say “can’t-miss,” “hands-on,” “interactive,” and of course, “fun.” If someone asked us to pick out some of the most dynamic ideas and technologies that the company is showcasing at Europe’s largest consumer electronics show, we’d say, “Check out the puzzle below to find out!”

That’s right, rather than spell them out for readers, we thought we’d play a little game. Can you guess the six keywords that describe the powerful innovations that make up Samsung’s IFA 2019 slate?

Check out the answer key below to see how you did, and be sure to stay tuned to Samsung Newsroom for more updates on the exciting concepts and innovations outlined above!

At this year’s IFA event, Samsung announced the launch of its SoftPOS solution, which is based on the company’s partnership with First Data, PayCore and Visa. Requiring no additional hardware, this mobile device solution easily and securely transforms Samsung mobile handsets into Europay, Master Card, or Visa (EMV)-based contactless payment terminals, and is set to lead a mobile retail revolution. Supported by Samsung Knox, SoftPOS supports all global payment schemes and is compatible with all Sams­­­­ung mobile devices¹ and existing mobile EMV payment options.

But this SoftPOS solution is not the only leading B2B solution being showcased at IFA. Samsung Newsroom invites you to take a closer look at the full range of Samsung’s latest mobile B2B solutions.

SoftPOS solution

Solutions and Devices Designed to Meet Enterprise Needs

At IFA, Samsung is showcasing a product portfolio replete with the latest in durable products and solutions designed for the full gamut of working conditions and situations.

This portfolio is led by three devices custom-built for users that lead rugged lifestyles; the Galaxy Tab Active Pro, Galaxy XCover 4s and the Galaxy XCover FieldPro. These sturdy devices are appropriate not only for harsher environments, but also fit the modern needs of a wide range of industries, from public service and automobile to retail and conference.

The Galaxy Tab Active Pro is the latest in the Galaxy Tab Active range set for release later this fall. This 10-inch tablet is uniquely suitable for business as well as rugged work conditions, and delivers an immersive viewing experience thanks to its larger display fitted with a variety of solutions that enable users to engage more efficiently when undertaking business. The Galaxy Tab Active Pro also supports Samsung DeX, meaning that workers in the field can now make use of a PC-like experience on-site or at the office.

The Galaxy Tab Active Pro

The compact, rugged Galaxy XCover 4s boasts both durability and portability with its 5.0-inch screen, 16-megapixel front camera, IP68 water and dust rating, and removable battery. Samsung has also developed a solution to help ensure the safety of workers engaged in sectors from the public service industry to the logistics industry – the Galaxy XCover FieldPro. The Galaxy XCover FieldPro provides water and dust resistance (IP68) and also complies with the United States Military Standard MIL-STD 810G. The Galaxy XCover FieldPro is also fitted with a dedicated, programmable button that allows the Push-to-talk (PTT) communication feature, which utilizes interwork with third-party PTT solution partners. The resulting solution is a PTT mobile application that offers a range of communication options, including Lone Worker Protection and GPS Localization for use in emergency situations.

In order to best meet the diverse needs of all B2B customers, Samsung has collaborated with a variety of partners to create leading device convergence solutions, a range of which are on display at IFA 2019:

• Integrated Tablet Case and Cradle Workstation: This market-first solution was designed to improve tablet users’ productivity as well as provide rugged protection while on the go. Thanks to the integrative connectivity of Samsung DeX, the cradle workstation allows the Galaxy Tab Active Pro to be easily docked and connected to a monitor for seamless productivity.

• AR Platform: This augmented reality (AR) solution was designed to improve access to mobile information sharing among enterprises, and specifically for repair industries. The AR platform for mobile devices lets users aggregate information and create step-by-step maintenance manuals that they can access anywhere, anytime.

• Docking and Mounting Station: For industries that require working on the go, Samsung has developed a docking and mounting station that can be used for a range of applications, including vehicle mounting. This station is lightweight and portable, streamlining the productivity of a mobile working environment.

Docking and Mounting Station

• Thermal Imaging Technology Solution: Thermal Imaging Technology provides a range of uses and benefits to industries from public service through to construction. The solution lets workers turn their Galaxy XCover 4s or Galaxy Tab Active Pro into a powerful thermal imaging camera, and is ideal for situations where users need to quickly detect faults, water damage or energy loss, and for identifying the presence of animals or people in dark working conditions.

• Barcode/RFID Scanning Solution: Samsung has developed a barcode/RFID scanning solution for the Galaxy XCover 4s and the Galaxy Tab Active2 for use in the retail, warehousing and construction industries. This solution provides professional barcode scanning and both long and short-range RFID reading capabilities that are optimized for fast and accurate data transmission.

Barcode/RFID Scanning Solution

Secure, Connected, and Collaborative Solutions

Samsung’s IFA 2019 B2B booth is also showcasing the company’s leading B2B device and solution convergence capabilities, founded on the defense-grade security of the Samsung Knox platform.

Samsung Galaxy Enterprise Edition is Samsung’s comprehensive mobile security solution for businesses in all sectors. It is equipped with Samsung Knox security, including the over-the-air bulk configuration and customization feature, Knox Configure. Knox Configure ensures that mobile devices used for specific business contexts can be quickly set up, synced, branded and transformed into professional kiosk devices with as much ease as possible.

Samsung Knox Enterprise Firmware Over the Air (E-FOTA) is another of Samsung’s leading B2B security solutions. With Knox E-FOTA, an IT admin can remotely control OS security updates and manage a stable IT environment on workforce devices.

Developed for when technical difficulties arise at the workplace, Samsung Enterprise Technical Support (ETS) is a premium technical support service for businesses. ETS offers a wide range of support capabilities thanks to Samsung’s unique position in developing hardware, OS and enhanced security solutions. With each business granted a single point of contact within Samsung’s team of mobility experts, ETS provides custom solutions and troubleshooting, should the need arise. for customers experiencing difficulties.

James Pak, Vice President of B2B Product Management Group at Samsung Electronics said of the promising future of Samsung’s B2B solutions: “Samsung continues to lead the enterprise mobility market with innovative solutions and an open partner ecosystem. Our latest rugged devices with Samsung Knox security and next-generation network and device convergence solutions will further enable a new era of digital transformation for our enterprise customers.”

Push-to-talk (PTT) solution

¹ All Samsung phones and tablets with NFC and Android OS 4.4+ are compatible with the SoftPOS solution.

First Data, now part of Fiserv, a leading global provider of payments and financial services technology solutions, together with Visa, a global leader in digital payments, and Samsung Electronics, will showcase the company’s new Software Point of Sale (SoftPOS) solution during IFA 2019. IFA is Europe’s largest technology fair and the leading showcase for the global technology industry.

SoftPOS enables contactless payments of any amount via a smartphone or tablet, in the same way a traditional payment terminal functions but with no additional equipment. SoftPOS enables this functionality on an everyday mobile device using embedded near-field communication (NFC) functionality. The merchant’s phone will accept contactless transactions from existing contactless cards, other NFC-enabled mobile phones, or other NFC-enabled devices such as wearables and key fobs. A SoftPOS pilot will take place in Poland by the end of 2019. The pilot program will expand thereafter, initially in the EMEA and APAC regions.

In addition to international cooperation in implementing SoftPOS in the EMEA and APAC regions, each of the participating companies contribute technology to make SoftPOS one of the most advanced payment solutions in the world. Visa’s contactless capability enables quick and secure contactless transactions. Fiserv ensures swift and secure settlement of transactions via a simple and intuitive mobile app, and Samsung Electronics, in partnership with Samsung Knox, provides multi-layered security protocols in both hardware and software, as well as providing a vast array of the most innovative mobile devices.

“We are embracing a new era in payments – the mobility era. As contactless payments grow in popularity it is important that merchants are able to enable these payments on mobile devices. SoftPOS, has been designed to meet the current and future needs of consumers and entrepreneurs and will change the way people make daily payments, facilitating the convenient, quick, and secure processing of contactless transactions,” said John Gibbons, executive vice president and head of EMEA, Fiserv.

“This project could only launch in a country where contactless payments are highly popular, and Poland is among global leaders in this method of payment. Thanks to SoftPOS, a greater number of domestic points of sale will be able to accept contactless payments, providing consumers with quick, convenient, and secure contactless payments with a card, smartphone, or watch. With this technology we are able to rapidly expand access of card and digital payments across Poland, even for the micro business owner who is still in many places accepting only cash today,” said Katarzyna Zubrzycka, Head of Merchant Sales & Acquirer, Central Eastern Europe, Visa.

“With SoftPOS, we address our vision to become an innovator of new mobile experience, through advanced technology and products. Today we enable access to a new solution that makes entrepreneurs’ life much easier and more convenient. Thanks to defense-grade Samsung Knox Security Platform, Customers can be sure that their payments will be safe”  said HS Myung, VP, Global Mobile B2B Team, Head of EU/CIS, North/Latin America, Global Channel Sales, Samsung Electronics.

The SoftPOS demo showcase will be located in Hall B, City Cube 101 at Samsung Electronics booth.

IFA 2019 takes place at the Messe Berlin Exhibition Grounds from 6 – 11 September, presenting the latest products and innovations, and offering a comprehensive overview of the international market. It attracts international trade visitors from more than 100 countries. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.

About Fiserv:

First Data is now part of Fiserv.

Fiserv, Inc. (NASDAQ: FISV) aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover cloud-based point-of-sale solution. Fiserv is a member of the S&P 500^® Index and the FORTUNE^® 500, and is among the FORTUNE Magazine World’s Most Admired Companies^®. Visit fiserv.com and follow on social media for more information and the latest company news.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, https://usa.visa.com/visaeverywhere/blog.html and @VisaNews.

Samsung Electronics has announced the launch of its category-defining new flagship smartphone, the Galaxy Fold, set for release in Korea on September 6 and in select countries shortly after. At IFA 2019, which opens its doors on September 6, visitors will be able to have the unique opportunity to experience the Galaxy Fold for the very first time.

For those not able to stop by the Messe Berlin Exhibition Grounds this year, the video above provides a look at what a hands-on experience of the Galaxy Fold looks like for users.

The Galaxy Fold’s unique design and foldable form factor, providing you with two options for screen size in one device, provides a brand-new user experience. When closed, you can comfortably access all your essential apps with just one hand. But when opened, the 7.3-inch Infinity Flex Display offers a truly immersive viewing experience, allowing you to get lost in videos on a screen that’s so big, you won’t believe you can fit it in a pocket. From the camera to the gallery to the latest gaming apps, users can enjoy next-level experiences with their favorite content on the spacious screen of the main display just by opening up the device.

In order to facilitate maximum productivity and ease of use when switching between the Galaxy Fold’s two displays, Samsung developed two features especially: App Continuity and Multi-Active Window. With App Continuity, you can switch between using an app on the cover display and using it on the main display seamlessly. For example, you can check an email when the device is folded, and then, when you open the device to reply, a version of the email app that is optimized for the expansive screen will open, allowing you to comfortably view the full contents of the email. Following the uninterrupted screen transition, you can then reply to the email using keyboard, which is optimized for placement near each of your hands.

Multi-Active Window allows you to take advantage of the increased screen real state of the main display, as you can open multiple apps simultaneously and easily use them at the same time thanks to an optimized UX for next-level multitasking. Whilst reading an email, you can easily drag and drop your Calendar as well as Google Maps from the device’s side panel into the Multi-active Window to work in three windows simultaneously and coordinate a meeting quickly and efficiently. You can also easily adjust the dimensions of each app window so as to see more, or less, as you require.

The company declared to: democratize QLED 8K technology with the introduction of a full line up of QLED 8K TV; innovate in the home appliances market with its BESPOKE line-up of customizable refrigerators; and further expand Samsung’s 5G device footprint with the launch of the new Galaxy A90 5G and Galaxy Fold 5G. These new offerings, plus many others, illustrate Samsung’s continued ambition to enhance its portfolio with bold and disruptive products and services designed for tomorrow.

“Ever since Samsung’s original black and white TV launch nearly 50 years ago, we have been introducing cutting-edge technologies across our consumer electronics, home appliances and mobile businesses,” said Benjamin Braun, Chief Marketing Officer and Vice President, Samsung Europe. “Samsung will continue to build the legacy of the company and bring life-changing innovations to our customers.”

Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2019 press conference.

Full Line Up of Visual Display Announced with New 55-Inch QLED 8K TV

Since the launch of Samsung’s QLED 8K TV last year, total purchases of QLED TVs have increased 200 percent year-on-year. This fast adoption of QLED TVs has led to more than two million units sold across the world in the first half of this year, driving a proven consumer appetite for high-quality large screen TVs. To enhance the line-up even further, the 55-inch QLED 8K will sit alongside the Samsung QLED range of the current 65, 75, 82 and 85-inch versions.

The 55-inch QLED 8K TV will be available globally in September. With this new addition, Samsung is responding to consumers’ demands for greater choice by providing a range of size options to suit different homes. The new 55-inch variant will offer the continued premium benefits of the QLED 8K TV range, including unrivaled picture quality with depth and detail, 100 percent color volume and ground-breaking AI upscaling technology. Whether a consumer is watching content through a streaming service, set-top box through HDMI, USB, or even mobile mirroring, the Quantum Processor 8K recognizes and upscales lower resolution content to crisp 8K quality.

Home Appliances for Modern Consumer Lifestyles

As the line between furniture and home appliances continues to blur, Samsung is creating ever-more customizable home living solutions to suit a range of consumers’ needs.

To this end, Samsung’s ground-breaking new BESPOKE refrigerators are coming to Europe. Designed as modular units, these refrigerators can seamlessly blend into various spaces, with a wide variety of sizing options available, ranging from single-door to four-door designs.

For those users who want even more from their kitchen, Samsung today launches its new multi-function Dual Cook Steam Oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Making an impact beyond our everyday lives, Samsung’s kitchen innovations have already helped to reduce the level of waste currently produced in the home. The company has taken this one step further at IFA 2019 by announcing an even deeper partnership with Whisk, a smart food platform developer. Through integration with Samsung’s appliances such as intelligent shopping lists on its Family Hub refrigerators, Samsung and Whisk are enabling a more enjoyable and environmentally responsible cooking experience for the whole family.

As the average home becomes more compact and more people settle in urban areas, Samsung has focused on offering products that fit with consumers’ existing lifestyle. The AirDresser, which resembles a wardrobe or a vertical mirror, is an appliance for refreshing clothing. In addition, Samsung is launching the Air Purifier AX9500, the world’s first Wind-Free purification system. Its modular design ensures that it can fit into a variety of homes and with a three-layer filtration system, it reduces the presence of harmful gases, dust and allergens from the air in the living environment.

With the new POWERstick Jet cordless stick vacuum cleaner, consumers get to experience 200W of industry-leading suction capability. With its 5-layered HEPA Filtration System and hour-long battery life, it can capture 99.999 percent of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust.

Introducing the New Galaxy A90 5G: Samsung Expands its 5G-Enabled Galaxy Ecosystem

Since the launch of Galaxy S10 5G earlier this year, Samsung has been working with its global network of partners to provide access to 5G mobile connectivity for everyone.

Today, Samsung further strengthened its 5G smartphone line-up with the launch of the new Galaxy A90 5G, which will be available in Europe from October. With the Galaxy A90 5G, users can quickly download high-quality content and share live video; immerse themselves in an expansive 6.7-inch FHD+ Super AMOLED Infinity-U display; and benefit from a 4,500mAh battery and 48MP main camera. The Galaxy A90 5G offers content-hungry consumers the optimum device for content creation and consumption.

Samsung also confirmed that the eagerly anticipated Galaxy Fold will be available in Cosmos Black and Space Silver starting September 18, 2019, in countries including France, Germany, Singapore and the U.K., with the U.S. launch to follow. A 5G-ready option will also be available in select markets, providing consumers with the latest network connectivity to further enhance the new foldable experience.

Committed to providing consumers with an exceptional user experience without compromising on quality or size, this past summer has also seen Samsung introduce a slew of other new products.

The Galaxy Note10 and Note10+ provide category-leading power and performance that enable users to work the way they want and showcase their creative spirit, while on-the-go. The new Galaxy Tab S6 comes with the signature S Pen and is the world’s first tablet to feature a dual camera with Ultra Wide Lens and a 10.5-inch super AMOLED display. Designed for high-performing users who do not want to be weighed down by a laptop, the Galaxy Book S combines the mobility and connectivity of a smartphone and the powerful productivity of a PC. Finally, on September 6, Samsung will launch the new Galaxy Watch Active2.

Since 2017, Samsung has exhibited its innovative technologies at Samsung Town, a custom-designed space that showcases its full range for visitors to experience the unique and convenient ways of connected living. This year, Samsung took a new approach by designing spaces for all types of consumers, from work-at-home freelancers to influencers, newlyweds and more. Samsung Town will also demonstrate how life gets simpler with its automotive and Samsung Bots.

To find out more about all the Samsung products announced at IFA 2019, visit the Samsung Electronics Booth at Level 2, City Cube Berlin from September 6 to 11.

For more information on Samsung and its product portfolio, please visit www.samsung.com.

Samsung Electronics will unveil three new advanced home appliances in Europe — the POWERstick Jet vacuum cleaner, AirDresser, and the Cube air purifier. Together, these three home appliances, which are being introduced at IFA 2019 ahead of launches elsewhere, will take Europe consumers’ breath away.

Each device offers a unique and practical solution to the many challenges of modern urban lifestyles, like clothing contamination, air pollution and dust.

“We are excited to introduce the POWERstick Jet, AirDresser and Cube to consumers in Europe, equipped with outstanding functionality and unmatched design to enhance consumers’ daily experience,” said Taehwan Hwang, Corporate VP of Europe & CIS Product Management Group at Samsung Electronics. “Consumers have high expectations, seeking dynamic performance even from basic home appliances and our mission is to meet those expectations directly.”

The POWERstick Jet vacuum cleaner is a game-changer in terms of powerful suction capabilities. AirDresser represents a new category of clothing care appliances. It refreshes and sanitizes clothing using powerful blasts of air and steam, enabling consumers to re-wear clothes without having to run a full load of laundry and helping them lengthen the lifespan of delicate garments. Meanwhile, the Cube air purifier couples sleek, modular design with advanced air purification technology to help consumers enjoy clean air quality at home.

Strong Suction Power Paired with Impressive Filtration

The POWERstick Jet targets consumer demand for suction power from their cordless vacuum cleaners to match that of corded units. POWERstick Jet delivers, using Samsung’s Digital Inverter Motor and Jet Cyclone System to generate up to 200W¹ of industry-leading suction power. This results in stronger cleaning and offers consumers maximized convenience.

Samsung also developed the best-in-class 5-layer HEPA filtration system for the POWERstick Jet. The impressive filter captures 99.999%² of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust, which underlines Samsung’s commitment to caring for the health and safety of consumers.

In the first stage of the filtration process, the main cyclone separates large dust particles, which are then trapped in another metal mesh grille filter. The Jet Cyclone serves as a second cyclone and works together with a washable micro filter to capture finer dust particles. And finally, an ultra-fine dust filter captures 0.3~10µm³ sized dust particles. All parts and filters are washable, so the unit can be maintained hygienically.

POWERstick Jet comes with a removable high-capacity battery, meaning you can replace it with a spare⁴ to clean for twice as longer.

A New Way to Refresh Clothes for Consumers

AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing and revitalizing their clothes on a daily basis. Consumers want to be able to take better care of their clothes, especially if they are made of delicate materials. Consumers can now quickly and conveniently freshen up their outfit at home to always look their best, while saving time and money; trips to the dry cleaners are no longer needed.

AirDresser freshens clothes with its Jet Air system and Air Hangers, using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. The Jet Steam feature sanitizes garments gently to get rid of bacteria while Heatpump Drying also provides delicate care for clothes by drying them at a low temperature to reduce shrinkage and heat damage. AirDresser also features a Deodorizing Filter to capture and remove odors while preventing them from building up inside the unit. It even has a Dust Filter that keeps the inside of the compartment clean by capturing the dust left floating in the air.

Available in a Crystal Mirror color, AirDresser blends advanced technologies with unique styling, doubling as a state-of-the-art wardrobe that fits in beautifully with contemporary living spaces.

Clean Air for Indoor Living

European consumers are becoming more interested in how the environment impacts their health and are curious to learn the benefits of having an air purifier at home. Samsung Cube AX9500 is Samsung’s first air purifier model to launch in the European market, and features the world’s first Wind-Free air purification system. Unlike other air purifiers, the Samsung Cube AX9500 does not have an air draft or makes loud noises. Also, powerful air purification is provided with a 3-layered purification system that purifies and deodorizes air. First, the Washable Pre Filter extracts larger dust particles, such as pollen and pet dander. Then, an Activated Carbon Deodorization Filter reduces the presence of various potentially dangerous gases, such as formaldehyde, toluene, ethylbenzene and styrene⁵. Finally, an ultra-fine dust filter captures up to 99.97% of 0.3µm sized dust particles.⁶

The unit features a cube-shaped, modular design with contemporary aesthetics to match its powerful, customized performance. Because they are modular, two Cubes can be easily stacked — each comes with its own docking component — so that each unit can release air in different directions depending on how they are set up.

The Cube units can also be paired in one room for extra power or separated to purify two rooms simultaneously. When paired, a seamless Bluetooth connection lets users control both units as one.

All three products can be experienced at the Berlin City Cube at IFA between September 6 and September 11.

¹ Suction tested based on IEC62885-2 Cl. 5.8, tested at the inlet of the non-accessorized tool, at Max mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.

² Tested based on IEC62885-2, Cl. 5.11, Max Mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.

³ 0.3~10µm is the size of particles (including pollen and mold) that are generally invisible to the human eye.

⁴ An extra battery will be sold separately as an accessory.

⁵ Tested on the AX47N9*****D for toluene, xylene, benzene, ethylbenzene, styrene, and formaldehyde gases in the National Test Institute of Korea.

⁶ The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Tested at the National Test Institute of Korea.

Samsung Electronics opens a new era of kitchen design with its new BESPOKE refrigerator lineup and the first product in its new premium built-in lineup—the Dual Cook Steam oven.

“European consumers have a preference for built-in style kitchens and a desire to reflect the family’s identity and personal taste in their interior design,” said Harry Choi, Corporate SVP, Head of Design Team, Samsung Electronics. “We are excited to see how Samsung’s new lifestyle innovations of quality craftsmanship and innovations such as the BESPOKE satisfy the unique needs of each household.”

Catering to Personal Tastes with BESPOKE

Samsung’s BESPOKE lineup is a new category of refrigerators that allows users to set up their kitchen in a customized style, much like built-in appliances. They are kitchen-fit, meaning they can fit into most contemporary kitchens seamlessly while maintaining the built-in look which is a whole new category option in the market.

The new BESPOKE refrigerator lineup incorporates a modular design and offers 8 different types, ranging from 1-door to 4-door units. With the ability to configure BESPOKE in many ways, consumers can enjoy the flexibility of tailoring their fridge to their lifestyle and design needs.

Consumers can also create kitchen space that is uniquely their own. For the front panel, consumers can choose from three different materials—cotta metal, satin glass, and glam glass—and multiple color options. Cotta metal is available in Charcoal, White, and Mint, while the popular Satin Glass comes in matte colors of Gray, Navy, Coral, and Yellow. Glam glass offers a glossy finish in either white or pink. In addition to the color, and finish, consumers can also choose overall interior design concept they want.

More Built-in Offerings for Consumers

Samsung is also preparing a new premium built-in kitchen lineup for Europe in 2020 that includes an oven, hood integrated induction, dishwasher and refrigerator. Its traditional yet bold, simple but daring design, along with its outstanding functionality, will capture the consumer’s attention.

The first product in the lineup, to be unveiled at IFA 2019, is the Dual Cook Steam oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Both the BESPOKE refrigerator and the new premium lineup of built-in appliances are available in Satin Glass material, with a texture that is chic, anti-glare, and blends into any space for a beautiful ambient look. This effect is even more noticeable when a Satin Glass BESPOKE and the new built-in appliances are placed side-by-side.

Both the BESPOKE Lineup and the Dual Cook Steam oven can be experienced in the Berlin City Cube at IFA between September 6 and September 11.