Samsung Electronics Continues to Support Efforts Against Smartphone Use in Traffic

Samsung Newsroom — Fri, 21 Sep 2018 14:00:48 +0000

Responsibility is an important part of technology – both in creating and using it – and one aspect Samsung Electronics continues to focus on is safe use of technology while in traffic. As the Dutch government launched “MONO: Undisturbed,” a campaign to reduce the use of smartphones in traffic, last week, Samsung Electronics joined the efforts with the In-Traffic Reply app it announced last year.

It is well known that it is dangerous to operate a smartphone while driving. However, research shows that two thirds of the Dutch feel pressured to respond immediately to messages – even when behind the wheel – and more than 70% of the people aged between 15 and 24 still call or send messages with their phones while in traffic, a quarter check their social media feed and almost one in five reply to a message while they drive.

In-Traffic Reply detects when you are behind the wheel or on your bike and automatically answers all incoming messages with your pre-determined personalized message while you’re driving. More than 100,000 Dutch people already have In-Traffic Reply on their phone. The focus, this year, is to encourage more people to actively use the solution.

Samsung Electronics, the Dutch government and other partners including ANWB, Veilig Verkeer Nederland and Fietsersbond will continue to support the MONO campaign to raise awareness and promote action against smartphone use while driving.

Samsung Creates In-Traffic Reply App to Prevent Distracted Driving

Samsung Newsroom — Wed, 26 Apr 2017 16:00:31 +0000

In recent years, distracted drivers – motorists who divert their attention from the road, usually to talk or text on the phone – have become one of the leading causes of road accidents. In response to this growing concern, Samsung Electronics Benelux B.V. has created a new app called In-Traffic Reply, which aims to help drivers reply to messages without taking their focus off the road.

A recent PanelWizard* study found that approximately one third of Dutch drivers occasionally use hand-held smartphones while driving a car or riding a bike. Many of the respondents claim that their reason for doing so is related to the social pressure to respond to calls and messages quickly.

The In-Traffic Reply app reduces this pressure by sending automated responses to calls and messages while the owner of the phone is on the road. The app will automatically activate when it detects the user is riding a bike or driving a car through the smartphone’s sensors such as its GPS. Users can choose to send the default reply (“I’m driving, so I cannot answer at the moment.”), a fun, animated response, or their own customized pre-set message.

In-Traffic Reply is currently in beta, and has already attracted the attention of hundreds of interested users. The full version of the app will launch in mid May and will be available in the Google Play Store.

*The study was carried out by PanelWizard at the behest of Samsung. There were 1,351 respondents, aged 18 and older, who get around primarily by bike and/or by car. The online study was conducted between March 20 and 23, 2017.

In-Traffic Reply – Samsung Global Newsroom

Samsung Electronics Continues to Support Efforts Against Smartphone Use in Traffic

Samsung Creates In-Traffic Reply App to Prevent Distracted Driving