Abhijeet Solat, Samsung Display’s technical sales manager, presented the 8K market trends at QLED & Advanced Display Summit, held in Los Angeles on June 27, 2018.

“Samsung has built a reputation for its history of innovation and groundbreaking developments in the TV industry,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re committed to maintaining that trend by bringing advancements of 8K and MicroLED technology to the consumers and continuing our investment in enhancing the viewing experience.”

The QLED & Advanced Displays Summit was co-hosted by Samsung and Insight Media, an advanced display consultant focusing on the display industry. During the event, Samsung demonstrated enhancements ranging from HDR10+ mastering workflows to Automatic Color Calibration and no burn-in on its 2018 QLED TVs, showcasing its leadership in the TV display industry.

Participants, including industry experts and influencers attended to experience live demonstrations and spark dialogue about the current state and challenges of TV technologies. Above all, the QLED TV demos highlighted Samsung’s efforts in pioneering HDR capability by applying next-generation enhancements for the benefit of consumers.

The event featured a number of prominent experts in the display industry – ranging from academia experts in the MicroLED technology sector and consultants specializing in HDR cinema integration to renowned professionals in display and mastering tool industry. Speakers and influencers from the following organizations also attended to discuss TV technology-related topics that included:

• 8K Ecosystem: Insight Media, Panavision, Samsung Display Company, and Display Supply Chain Consultants
• Quantum Dots: Palomaki Consulting, Nanosys, Nanoco, and Samsung Advanced Research Institute
• Display and Mastering Tools: FF Pictures, Samsung Research America, Portrait Displays, and ColorFront
• HDR Cinema: Samsung Research America, LightView, and MKPE Consulting
• MicroLEDs: Fuzhou University, Samsung Electronics, Tesoro Scientific, PlayNitride, Sungkyunkwan University, JBD, Lumiode, and N-Tech Research

Martin Fishman, CEO of SpectraCal, described the Automatic Color Calibration program (left) and Florian Friedrich of FF Pictures explained the HDR10+ mastering workflows (right) at the demonstration of the summit.

For more information about Samsung’s QLED TVs and the QLED & Advanced Display Summit, including speakers and sessions, please visit: www.displaysummit.com/2018-qled-and-advanced-display-summit-at-hollywood.

About Insight Media

Insight Media is a technology consultancy focused on emerging technology in the ProAV, cinema, broadcast, consumer electronics and display industries. The company authors white papers and articles on these topics, provide technology and market assessment services and hosts events to discuss key technology trends in these market segments.

The summit gave attendees insight into Samsung’s plans for quantum dot (QLED) displays and the latest advancements in HDR10/HDR10+, metrology and calibration for wide color gamut (WCG), and the industry’s ambitions to bring WCG and HDR to the big screen.

More than 100 participants, including industry experts, influencers and movie studio representatives attended the summit. Notable experts from world-renowned quantum dot material company Nanoco Technologies and SpectraCal, the No.1 display calibration software maker, were also present.

At the summit, Samsung shared the benefits of HDR10+, which is now available on QLED TVs. The technology is able to produce vibrant colors on a scene-by-scene basis and prevent certain pictures from looking darker than originally intended. Paired with the emissive WCG technique used to enhance color accuracy and reproduction, HDR10+ offers the best viewing experience with richer colors and deeper contrast on QLED TVs.

“Given the impact that HDR has had on enhancing ultra-high definition (UHD) picture quality and the viewing experience, HDR10+ and emissive WCG technique applied to QLED TVs will provide consumers with the best viewing experience,” said Kim Moon-soo, executive vice president of the Visual Display business at Samsung Electronics. “With our HDR10+ offering, we are bringing the next generation of HDR technology to the market and solidifying our status as the leading brand in the global ultra-premium TV market.”

Summit participants specifically noted the capability of QLED TVs to reproduce vivid and vibrant colors with 100 percent color volume and 1,500 to 2,000 nits of brightness, as well as excellent picture quality.

About Insight Media

Insight Media is a technology consultancy focused on emerging technology in the ProAV, cinema, broadcast, consumer electronics and display industries. The company authors white papers and articles on these topics, provide technology and market assessment services and hosts events to discuss key technology trends in these market segments.