Samsung Electronics today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.

The Samsung Color E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.

“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”

Samsung Color E-Paper Brings Greater Energy Efficiency and Flexibility

Samsung Color E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-color e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.

Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.¹ The ultra-slim and lightweight design ensures effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Color E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.

For seamless device management, a dedicated mobile app² allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Color E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and color are accurate before deployment.

Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.

Moreover, as part of Samsung’s ongoing commitment to a sustainable future, the cover of the Color E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.

AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display

In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.³

The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.

SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.⁴

Additionally, Samsung Smart Signage features CryptoCore, a FIPS 140-3-certified encryption module that safeguards sensitive authentication data for IoT connections and ensures that these connections between devices remain secure.⁵

At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.

The WAFX-P model provides AI capabilities, featuring Circle to Search, which enables users to easily search for images or translate text directly on-screen, and AI Summary, which automatically generates concise recaps of lectures or meetings.

Supersized 4K Smart Signage Redefines Immersion

Samsung’s 115” 4K Smart Signage (QHFX model) leads the industry in advancing supersized displays, offering businesses bold new ways to captivate audiences and transform environments with immersive visuals.

Building on the success of last year’s 105” QPDX-5K model, which features a 21:9 aspect ratio optimized for video conferencing, the 115” QHFX delivers greater versatility with its 16:9 aspect ratio, and its multi-view functionality — which supports up to four split windows — makes it ideal for simultaneously showcasing multiple content streams. This adaptability makes it suitable for a wide range of applications, from meeting rooms to luxurious retail stores requiring premium, large-scale displays.

The QHFX also eliminates visible borders commonly associated with traditional video walls, creating an uninterrupted display that engages viewers and enhances any environment. Featuring QLED 4K resolution, 700 nits of maximum brightness and Tizen OS 8.0, it ensures vibrant visuals and smooth performance. The QHFX integrates seamlessly with SmartThings Pro and Samsung VXT, while additional user-friendly features — like a built-in handle for easy installation and VESA⁶ compatibility — provide businesses with flexibility and convenience.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
² Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.
³ For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.
⁴ A phased update is scheduled to begin in March 2025.
⁵ For Smart Signage, CryptoCore is available on models running Tizen 8.0 or above.
⁶ Video Electronics Standards Association.

Samsung’s signage solutions are designed to meet the real-world needs of modern businesses of all sizes. From retail and corporate, to education and control room displays, Samsung’s signage provides the quality and versatility needed to create cutting-edge customer experiences.

Samsung will launch its new ISE site to showcase this year’s event theme and share further details a month before the opening of ISE 2022. Those who cannot attend this year’s ISE can take a virtual tour at Samsung’s ISE 2022 Virtual Experience (VX), which will open on May 10 when ISE 2022 begins. The ISE 2022 VX site allows visitors to virtually experience innovative display products and solutions that will be showcased onsite. For more information about Samsung’s impactful digital signage and solutions, please visit this link.

Amsterdam is a historic city best known for its artistic heritage and elaborate canals. This year, the city played host for the final time to Integrated Systems Europe (ISE), the world’s largest exhibition for AV and systems integration, bringing together the leading companies and minds pushing the modern visual display industry forward.

ISE has become a key moment on the calendar each year for those looking to showcase their next-generation tech advancements — none more so than Samsung. Samsung has become an ISE mainstay as the world’s leading developer of visual display technology, showcasing their latest breakthroughs for commercial application at the exhibition each year.

On February 11, select conference attendees gathered for a special invite-only engagement focused on a new, groundbreaking partnership between Samsung and the leading provider of meeting room collaboration solutions, Cisco Webex. The event explored how content digitization and employee collaboration are transforming the modern workplace and provided an opportunity for both companies to introduce the industry to their latest collaborative solutions.

First announced in 2019, the initial partnership introduced Webex on Display, providing users with everything needed to easily set up any huddle space for video conferencing. Combining Webex Room Kit Series with Samsung’s SMART signage seamlessly using HDMI Consumer Electronics Control (CEC) technology, the bundled solution provides easy-to-use scenarios for all users.

Back in 2019, the strategic partnership also integrated the Cisco Webex Room Kit Mini with Samsung’s innovative Flip 2, a digital flip chart which allows users to write directly on the display with a natural pen-to-paper feel. The Webex on Flip solution gives users in different locations the ability to notate, co-create and collaborate instantly through the Webex cloud platform.

At this year’s event, Samsung and Cisco showcased the next phase of their partnership, unveiling Webex Room Panorama featuring Samsung’s stunning QLED 8K displays. Created for the modern C-suite, the new offering unites Cisco’s Immersive Telepresence with ultimate visual clarity for a powerful conference room solution.

“There is a growing need for enhanced collaboration both offline and online,” said Ben Holmes, Head of Marketing and Signage Strategy at Samsung Europe. “We believe a partnership that brings together Cisco Webex, the world’s leading collaboration platform, and Samsung’s unmatched visual display technology will provide businesses with an unprecedented seamless meeting experience. We are not exaggerating when we say we think this technology represents the future of work.”

The two companies have unveiled a new lineup of comprehensive solutions aimed to foster more productive and engaging collaboration, facilitate conferencing using the latest technology and improve the way businesses meet and get work done.

“Together, Samsung and Cisco can drive changes in the market and in the lives of every single user,” said Sandeep Mehra, Vice President and General Manager of Webex Rooms. “Work styles are changing and workplaces are transforming. The modern workplace is all about collaboration hubs and businesses looking to attract the next generation of employees are adapting and implementing the very kinds of technology we have partnered to create.”

This is a partnership with grand ambitions. Together, these two industry titans are developing technology solutions for every kind of workspace and work style. The pairing of Cisco, the worldwide leader in IT, networking and cybersecurity solutions, with Samsung, the global leader in visual display, has the potential to transform the modern workplace.

To learn more about Samsung and Cisco’s latest offerings, please visit https://displaysolutions.samsung.com/industries/corporate/samsung-cisco-video-conference-solution.