Samsung AI Assistant is a built-in app for compatible Android-based Samsung Interactive Displays¹ that helps teachers support every stage of a lesson with AI-powered features.² With features including Live Transcript, Circle to Search, AI Quiz and My Lessons, teachers can support more accessible instructions, quickly bring additional learning resources into class and review student understanding.

Watch the video below to see how Samsung AI Assistant helps teachers enhance classroom engagement across every stage of a lesson.

Live Transcript: Begin Class With More Accessible Instruction

In classrooms, it is important that every student can understand and follow classroom instruction. In larger lecture rooms, the teacher’s voice can be harder to hear, and for some students, spoken instruction alone may not always be enough.

Samsung AI Assistant’s Live Transcript³ feature converts teachers’ spoken instructions into real-time text displayed on the screen, helping students follow along with the lesson. Teachers can adjust the transcript’s language, font size and screen position to accommodate different classroom needs.

When paired with Samsung’s screen sharing app,⁴ students can also view the Live Transcript on their own devices,⁵ helping them stay connected to the lesson even if they are seated farther from the display or have difficulty hearing.

Grant Wilson, Solution Architect AV/IFP at STS Education, highlighted how Live Transcript can help students stay connected and better follow classroom instruction.

“Kids these days are turning on transcripts, even as they’re watching movies at home, and it’s helping with their understanding,” said Wilson. “What I really like is that you can pair it with the Samsung screen sharing app, so every student in the classroom has a front-row seat to the screen from their own device.”

Circle to Search: Expand Context in Every Lesson

During the lesson, teachers may need to introduce additional examples and resources to help students connect classroom concepts to real-world context. Finding relevant materials during a lesson, however, can take time.

Circle to Search lets teachers circle any image or object displayed on the screen to quickly find related images, videos and relevant web resources.⁶ Teachers can add search results directly to the whiteboard by pressing and holding the selected results, making it easier to introduce diverse examples and expand on a topic while keeping students focused.

Tambra Clark, Technology Integration Facilitator at Birmingham City Schools and a Samsung Solve for Tomorrow Top 10 winner, highlighted how Circle to Search helps teachers quickly bring relevant resources into lessons.

“Being able to use that Circle to Search feature just saves a lot of time where you don’t have to go in and type in certain words, content or videos,” said Clark. “Everything comes up at once simply by circling that word.”

AI Quiz and My Lessons: Review Learning and Continue Beyond the Classroom

As the lesson wraps up, Samsung AI Assistant helps teachers review student understanding using AI Quiz.

Teachers can generate quizzes based on transcripts from recorded lessons and uploaded materials. Because AI Quiz generates questions based on lesson transcripts and uploaded materials, it helps keep quizzes aligned with what was taught in class.

After a teacher creates an AI Quiz, students can join the quiz from their own devices using a QR code or link. Once students submit their answers, teachers can reveal the correct answers on the screen after each question and provide explanations. The results dashboard then helps teachers review comprehension and identify topics that may require further instruction.

“You can see where the students are at, and you’re able to identify areas of improvement with that quiz,” said Clark.

Beyond quizzes, voice-recorded lessons are automatically saved in My Lessons, where teachers can revisit transcripts, review AI-generated summaries and share materials for future classes.

Shaun Taylor, Director of Sales at STS Education, highlighted how these features can help teachers adapt instruction for every student in the classroom.

“The word that I would use from my experience is differentiation,” said Taylor. “Having tools that allow students to engage at their own pace helps support different learning needs.”

From supporting accessible instruction to expanding classroom exploration and helping teachers review student understanding, Samsung AI Assistant enables more engaging and accessible learning experiences directly through Samsung Interactive Displays.

1. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
2. Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training. Accuracy of AI features may vary depending on audio quality and environment. An external microphone is required for voice-related features and is not included. ︎
3. Supported languages for Live Transcript may vary by model and region. Accuracy of AI features may vary depending on audio quality and environment. An external microphone is required for voice-related features and is not included. ︎
4. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
5. The personal device and Samsung Interactive Display must be connected to the same network. Connection availability may vary depending on the operating system supported by the personal device. ︎
6. Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training. ︎

Samsung AMS (Account Management Solution) helps transform shared Samsung Interactive Displays into personalized, secure workspaces that follow teachers across classrooms. With seamless sign-in and cloud-connected profiles, teachers can quickly access their files, apps, and settings wherever they teach.

Watch the video below to see how Samsung AMS helps educators access personalized workspaces while enabling schools to centrally manage accounts, connected displays, and emergency alerts.

A Personalized Workspace That Follows Teachers Across Classrooms

With Samsung AMS, each teacher can access a secure, cloud-connected workspace on compatible Samsung Interactive Displays.¹ Instead of setting up their workspace every time they move to a different classroom, teachers can sign in with a QR code or NFC-enabled ID card² and immediately access their files, apps, and personalized settings, eliminating the need for password entry in the presence of students.  

Once signed in, teachers can access the same personalized workspace on any compatible Samsung Interactive Display. Their cloud-connected profile automatically loads their files, apps, wallpaper, bookmarks, and app shortcuts, creating a carefully arranged teaching environment.

Jelena Živko, Senior Instructional Technology Specialist with Volusia County School District, highlighted how Samsung AMS helps teachers maintain a consistent experience as they move between classrooms.

“If I’m a math teacher and I have to teach in various classrooms, I can sign in, everything is ready to go, my lesson is there for me,” said Živko. “Being logged in with all of my credentials, I have access to all of my files, the tools, and my preferences. I can customize it to best fit my needs.”

In addition, Samsung AMS provides single sign-on access to the built-in Samsung AI Assistant app,³ allowing teachers to access previous lesson materials, including AI-generated summaries, without signing in again. With their workspace available across compatible displays, teachers can move between classrooms without losing access to the tools and lesson materials they use every day.

Because classroom displays are often shared by multiple teachers, Samsung AMS helps protect each teacher’s workspace. Each teacher receives a secure and encrypted workspace, helping keep personal settings and classroom content protected from unauthorized access.

Simplifying School IT Management With Samsung Education Portal

As schools deploy more shared classroom displays, they need a simple way to manage teacher accounts, connected displays, and Emergency Alerts.

Samsung Education Portal centralizes these tasks, allowing IT teams to register teachers, enroll compatible Samsung Interactive Displays, and link NFC-enabled ID cards to user accounts from a single portal.⁴ Displays can also be organized using location tags by school, building, or classroom, making large deployments easier to manage.

Samsung Education Portal also simplifies Emergency Alert management by integrating with major notification platforms, including InformaCast and Raptor.⁵ IT teams can configure custom alert templates in advance and assign them to selected displays or display groups.

When an emergency signal is received, the appropriate alert automatically appears on enrolled Samsung Interactive Displays. This gives schools a visual way to share urgent information across displays throughout the building.

Leah Fuller, Sr. Manager Vertical Sales Leader from Best Buy Education, highlighted the impact of Samsung Education Portal’s Emergency Alert feature. “I think that gives a ton of assurance not just to staff but students and their families as well,” said Fuller.

By creating personalized classroom experiences for teachers and simplifying how shared displays are managed, Samsung AMS helps schools create more seamless and secure learning environments.

1. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
2. NFC-enabled sign-in availability may vary by model. ︎
3. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
4. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
5. Emergency Alert feature is supported only for facilities with a subscription to a notification platform compatible with Samsung Education Portal. ︎

At ISTELive 2026 in Orlando, Florida, Samsung Electronics showcased how connected classroom technology and artificial intelligence (AI) are helping educators create more engaging and personalized learning experiences. By demonstrating new software innovations for its Android-based Interactive Display portfolio, Samsung highlighted how integrated classroom technologies can help schools improve collaboration, simplify device management and better support diverse learning needs.

Samsung introduced AMS (Account Management Solution) and expanded Samsung AI Assistant capabilities, alongside updates to Samsung Education Portal, to create a more personalized and efficiently managed shared classroom display experience. AMS enables educators to securely sign in to compatible Interactive Displays using a QR code or NFC-enabled ID card, instantly accessing their apps, files and personalized settings on any compatible display across campus, while Samsung Education Portal supports centralized user, device and emergency alert management for IT teams.¹

Samsung AI Assistant complements this experience with practical AI tools, including Circle to Search, Live Transcript, AI Summary and AI Quiz, that help teachers quickly find instructional content, generate lesson recaps, create formative assessments and support multilingual learners.² Together, these solutions empower educators to spend less time managing technology and more time focused on teaching.

Supporting Educators Through Practical AI

Unsurprisingly, artificial intelligence was one of the most talked-about topics throughout ISTE, with educators expressing strong interest in tools that enhance, not replace, teaching.

During a joint session, Jonathan del Rosario, Head of Product, Display Solutions Division, Samsung Electronics America, and Madeleine Mortimore, Global Education Innovation & Research Lead, Logitech, explored how thoughtfully designed technology can increase classroom engagement while reducing friction for educators.

“The educator remains driving force in the classroom,” said del Rosario. “We design our Interactive Displays to make lesson planning and classroom engagement easier, using AI to help teachers focus more on students while creating richer, more immersive learning experiences.”

The Samsung-Logitech conversation underscored a broader shift toward integrated classroom ecosystems, where hardware, software and pedagogy work together to enable differentiated instruction and sustained student engagement. The discussion also highlighted growing momentum around connected, scalable learning environments, as schools increasingly prioritize unified platforms that extend beyond individual classrooms to support campus-wide collaboration and consistency.

“It’s no longer enough to have a device with an app and call it a day,” said Mortimore. “The right combination of hardware and software enables students to hear and be heard, see and be seen, and interact effectively with both the technology and their peers.”

Educators Demo Classroom-Ready Innovation

Throughout the conference, educators experienced Samsung’s newest AI-powered capabilities firsthand, with many emphasizing their immediate classroom applications.

Tambra Clark, Technology Integration Facilitator at Birmingham City Schools and a Samsung Solve for Tomorrow Top 10 winner, highlighted Samsung AI Assistant’s Circle to Search feature as a significant time saver, allowing teachers to instantly surface credible instructional resources without disrupting the flow of a lesson. Clark also described the Live Transcript, AI Summary and AI Quiz capabilities as transformative classroom tools that simplify lesson reflection and formative assessment.

“The transcription component is the secret sauce,” said Clark. “It listens to your lesson, creates a summary and even generates a quiz from what you taught. It becomes an incredible reflective tool for teachers while helping identify where students may need additional support.”

Jelena Zivko, Senior Instructional Technology Specialist with Volusia County School District, emphasized how Samsung AMS addresses one of today’s biggest classroom challenges: supporting teachers who regularly move between learning spaces.

“The seamless login experience means teachers can walk into any classroom and immediately have access to their lessons, files and personalized teaching environment,” said Zivko. “It also opens opportunities for substitute teachers, multilingual instruction and extending learning beyond the classroom through summaries and transcripts.”

Building Connected Classrooms for the Future

Beyond new software capabilities, Samsung showcased its expanding Android-based Interactive Display portfolio, including the upcoming WAF-S, WAFX-PS and WAHX-M models. The new lineup introduces Android 16, expanded AI capabilities and, for the first time, a 98-inch Interactive Display designed for larger instructional spaces such as lecture halls and collaborative learning environments.

Samsung’s commitment to advancing classroom technology was also recognized at ISTELive 26, where the WAFX-P Interactive Display received three Tech & Learning Best of Show Awards. The display was honored in the Primary, Secondary and Higher Education categories for its ability to support more engaging, collaborative and accessible learning experiences through AI-powered tools, seamless connectivity and intuitive classroom functionality.

1. NFC-enabled sign-in availability may vary by model. ︎
2. Feature available only in selected regions, models and certain markets. Feature may be suspended or ceased without notice. ︎

“Digital classrooms depend on the right balance of advanced hardware, intelligent software and intuitive user experiences,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing together AI and seamless connectivity, Samsung’s interactive display solutions are designed to support a more flexible, connected learning environment in which teachers and students can thrive.”

Samsung AMS: Personalizing the Shared Display Experience

In schools where multiple teachers use the same classroom display throughout the day, access and privacy can become daily challenges. Samsung Account Management Solution (AMS), which comes pre-installed on compatible Android-based Samsung Interactive Display lineup models, allows each teacher to access their own account using a QR code or an NFC-enabled ID card.¹ This streamlined sign-in experience helps schools support shared devices without relying on local profiles tied to a single display.

With Home Personalization, Samsung AMS supports cloud-connected profiles, allowing teachers to access their preferred layout, wallpaper, bookmarks, app shortcuts, files and settings when they sign in to compatible displays in different classrooms. This transforms any shared display into a personalized teaching workspace, giving teachers a consistent experience from room to room.

For added security, teachers can instantly activate a screen lock when they need to leave the classroom for brief amounts of time.

As schools add more connected displays, IT teams need a simpler way to manage users, devices and classroom permissions. Samsung Education Portal provides a central location for IT managers to register teachers and enroll devices. In terms of user management, NFC binding links NFC cards to teacher accounts so staff can sign in to shared displays with their assigned cards. IT teams can also enable Samsung AMS on selected displays and manage account access when needed, allowing classrooms to stay ready for the next teacher.

Samsung Education Portal also includes Tags, a feature that lets IT teams group displays by school, building or classroom. The same tags can support emergency alerts, enabling schools to push preconfigured alerts to selected Samsung Interactive Displays through major notification platforms like InformaCast and Raptor.²

Samsung AI Assistant: Supporting More Efficient Teaching and More Active Learning

Samsung AI Assistant provides AI tools for common classroom tasks directly on compatible Android-based Samsung Interactive Displays. The app supports content discovery, transcription, summaries and quizzes, helping teachers encourage student focus, participation and comprehension throughout lessons.

With Circle to Search,³ teachers can circle on-screen text or images to find related information, visuals, videos and web links without leaving the display. Results can also be used in other classroom apps, such as Samsung Whiteboard, so teachers can bring supporting materials into the lesson more easily. Live Transcript converts spoken instruction into real-time text on the screen, making lessons easier to follow for students with hearing impairments, as well as multilingual learners.⁴

Samsung AI Assistant also includes AI Summary and AI Quiz. Using recorded lesson content, AI Quiz generates questions that allow teachers to assess student comprehension in real time. This keeps students engaged through the end of the lesson, while giving teachers immediate visibility into class performance, such as the overall correct answer rate. With Single Sign-On for Samsung AI Assistant through Samsung AMS, teachers can return to previous lesson materials, including AI-generated summaries, without signing in again.

Samsung Brings More Choice to Classroom Display Technology

Samsung AI Assistant is currently available following its April release, while Samsung AMS will be available beginning in July alongside related Samsung Education Portal updates.⁵

Samsung’s Android-based Interactive Display portfolio gives schools a range of options for classrooms, media rooms and shared learning spaces, with three new models: WAF-S, WAFX-PS and WAHX-M.⁶ These models, along with the existing WAF and WAFX-P series, support Samsung AI Assistant and Samsung AMS. The lineup is also EDLA-certified,⁷ providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience.

WAF-S and WAFX-PS build on previous models (WAF, WAFX-P) with an Android OS upgrade to Android 16. The new OS includes improvements in usability, accessibility, security and privacy. The upgrade gives schools a more advanced display experience while preserving the familiarity of the core product.

WAHX-M introduces a 98-inch option to Samsung’s Interactive Display portfolio for the first time, supporting larger spaces such as lecture halls and conference rooms. Available in 65-, 75-, 86- and 98-inch sizes, WAHX-M supports on-device AI features⁸ such as voice command, AI calculator and text-to-speech, along with Samsung AMS and the Samsung AI Assistant app.

For more information, visit www.samsung.com.

1. NFC-enabled sign-in availability may vary by model. ︎
2. This feature requires integration with a compatible notification platform. ︎
3. This solution is based on Google’s Gemini API and incorporates our proprietary features tailored specifically for educational products. As a result, the user experience (UX) and usability may differ from the Circle to Search used on mobile devices. ︎
4. Supported languages for Live Transcript may vary by model and region. ︎
5. Feature available in selected regions and models only, available in certain markets. Feature may be suspended or ceased without notice. ︎
6. Model availability and launch timing may vary by regions. ︎
7. Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services. ︎
8. Supported languages for on-device AI features may vary by region. ︎

Check out the videos below for a closer look at how Samsung is transforming the industry in 2025.

Samsung Color E-Paper: A Signage Solution Ready To Replace Traditional Posters in Storefronts

Samsung Color E-Paper is a paper-thin, ultra-low power and lightweight display serves as an energy efficient alternative to traditional analog and paper-based promotional materials. This solution consumes near-zero power while displaying static images by leveraging ambient light to illuminate the content. A dedicated app and Samsung VXT makes it easy to manage.

AI-Powered Interactive Display: A Smarter, More Connected Screen for Classrooms

The Samsung’s 2025 Interactive Display is redefining the classroom with AI-powered learning tools that make education smarter and more connected. From instant answers with Circle to Search to AI-generated lesson recaps and real-time transcriptions, students and educators get seamless AI support — right on the screen.

2025 Hotel TV Lineup: An Entertainment Experience Tailored to Every Guest

Samsung’s latest hospitality display solutions eliminate the need for extra cables or a complicated setup. Guests can instantly stream content from their devices with AirPlay and Google Cast. With SmartThings Pro, they can enjoy seamless in-room control, while LYNK Cloud enables easy access to dining, concierge services and check-out — right from the TV.

The Wall IWC: Uninterrupted Display for Command and Control in Mission-Critical Environments

In mission-critical environments like command-and-control centers, every second counts. Incorporating Samsung’s MICRO LED technology, The Wall IWC ensures uninterrupted operation with seamless visuals and fast, modular maintenance — delivering clarity and reliability when it matters most.

The Wall IVC: An Advanced Display Optimized for Content Creation in Corporate Broadcast Studios

The Wall for Virtual Production (IVC model) is revolutionizing corporate broadcasting. At ISE 2025, Samsung unveiled the first-ever broadcasting bundle with ARRI and Realtime Department — designed for seamless workflows, stunning MICRO LED visuals and effortless content creation.

Transparent MICRO LED and HoloDisplay: Cutting-Edge Display Solutions for Unforgettable Museum Exhibits

These two futuristic solutions captivate and engage visitors in new ways. The Transparent MICRO LED can transform exhibits into seamless, bezel-less interactive experiences with 360-degree viewing experiences by showing content on the showcase. The HoloDisplay immerses viewers by projecting sharp and high-contrast floating 3-dimensional images.

Samsung Electronics received a total of 12 awards, including five Best of Show awards at ISE 2025, demonstrating its industry dominance. While Samsung continues to push the boundaries for commercial display, the future is already here with its 2025 lineup. For more information, visit: http://smsng.co/B2Bsolutions.

* Availability and features may vary by model and are subject to change without prior notice.

▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.

Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums.

▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.

Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology.

• • Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
  • HoloDisplay: Bringing Signage to Life With 3D Innovation
  • Transparent MICRO LED: Blending Reality and Digital Content
  • Interactive Display: A Smarter, More Interactive Classroom Experience
  • The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
  • The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
  • SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
  • Another Record-Breaking Year for Samsung at ISE 2025

Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient

▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor.

Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W¹ of power when showing a static image and can easily be managed through a dedicated app² or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform.

Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation.

HoloDisplay: Bringing Signage to Life With 3D Innovation

▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience

Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation.

Transparent MICRO LED: Blending Reality and Digital Content

▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display.

The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News.

Interactive Display: A Smarter, More Interactive Classroom Experience

▲ 2025 Interactive Display with Samsung AI Assistant

Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search.

The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution.

The Wall: Optimizing Command and Control Rooms With High-Resolution Displays

▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right)

Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making.

In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen.

The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers

▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025

Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments.

“The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”

SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation

▲ The SmartThings Pro wall

Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections.

Several new partnerships enhance the functionality of SmartThings Pro in business settings.

• Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security.
• Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader.
• Hotels: ABB devices integrate with NETxAutomation management systems and SmartThings Pro to create new guest experiences.

Another Record-Breaking Year for Samsung at ISE 2025

Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024.

Best of Show Awards from Future

• AV Technology: Samsung Color E-Paper
• Digital Signage: Samsung Color E-Paper
• Installation: Samsung Color E-Paper and HoloDisplay
• Tech & Learning: 2025 Interactive Display

AV News Awards

• AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea
• Digital Signage Innovation of the Year Award: Transparent MICRO LED

Inavation Awards

• Applied Technology Award: Samsung for using Onyx Led screens at Pathé Palace in Paris, France

▲ Employees from Samsung France receive the Applied Technology Award.

Top New Technologies (TNT) Awards from Commercial Integrator

• All-Weather Display: OHDX Outdoor Signage 46”and 55”
• TVs: 2024 HBU8000 Hospitality TV
• Video Monitors: QHFX 115” Smart Signage

ISE Stand Design Awards from EXHIBITOR Magazine

• Sustainability Recognition XL (250 m² or more): Samsung

▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.

ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
² Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

Samsung Electronics welcomed guests with a striking 462” The Wall media facade at the entrance to its booth — while inside, the company showcased its energy-efficient Color E-Paper display alongside AI-powered upgrades to the SmartThings Pro platform. The supersized 115” 4K Smart Signage display captivated visitors with its immersive visuals as well.

Samsung Newsroom explored the booth firsthand and captured these innovations leading the future of commercial displays.

▲ Visitors marvel at The Wall’s stunning visuals powered by MICRO LED technology.

▲ (From left) Hoon Chung, Executive Vice President; SW Yong, President and Head of Visual Display (VD) Business; and Seong Cho, Executive Vice President of Europe Office, from Samsung Electronics admire The Wall.

▲ The ultra-low power Samsung Color E-Paper boasts a slim, lightweight design.

▲ Visitors examine Samsung VXT, a comprehensive cloud-based content management solution (CMS) platform.

▲ Visitors crowd around the SmartThings Pro wall to see how the B2B management platform has expanded to include enterprise-grade IoT devices.

▲ Visitors interact with the Google Cast feature newly added to Samsung’s 2025 hotel TV lineup.

▲ SW Yong, President and Head of Visual Display (VD) Business at Samsung Electronics, tries out the 2025 Interactive Display equipped with Samsung AI Assistant.

▲ The 115” (16:9) 4K Smart Signage display boasts an ultra-large screen optimized for office spaces, retail stores and other business environments.

▲ A visitor observes the 105” (21:9) 5K Smart Signage display‘s various innovative features that make it the perfect option for video conferences.

Samsung Electronics today unveiled its new AI-powered Interactive Display (WAFX-P model) at Bett 2025, Europe’s largest education technology exhibition. Through Samsung AI Assistant, the education-focused display combines advanced hardware and cutting-edge AI capabilities to create smarter learning environments that are more engaging and collaborative.

“Samsung envisions a future where every classroom benefits from the transformative power of AI. By integrating advanced tools like generative AI and real-time transcription into our classroom displays with Samsung AI Assistant, we are not just enhancing learning — we are revolutionizing it,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are committed to creating technology that inspires educators and students to explore, discover and grow together.”

Transforming Classrooms With Samsung AI Assistant

Samsung AI Assistant is a new educational solution built to adapt, engage and transform learning for the next generation. This dedicated teaching solution equips educators with intelligent, intuitive tools to organize lessons and transform traditional teaching into dynamic, interactive experiences that maximize learning outcomes.

Samsung AI Assistant includes several innovative educational tools:

• Circle to Search instantly delivers search results from trusted sources when users simply circle on-screen images or text, making exploration during class effortless.
• AI Summary creates concise lesson recaps automatically, making lesson planning easier for teachers and simplifying post-class reviews for students.
• Live Transcript converts spoken words into text in real time for students to revisit and reinforce their classroom lessons.

Expanding Educational Opportunities Through Global Partnerships

Samsung also plans to expand its AI services in the education market through partnerships with global AI companies.

In collaboration with Google, Samsung aims to develop diverse and powerful AI scenarios for fostering digital classrooms of the future.

The WAFX-P is Google EDLA-certified,¹ as well, providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. With these features, Samsung’s AI Interactive Display acts as a powerful teaching assistant, fostering exploration and collaboration.

Advanced Technology for AI-Powered Learning

With 65”, 75” and 86” options, the full WAFX-P lineup supports powerful AI capabilities, with advanced hardware to deliver a seamless user experience. A neural processing unit (NPU) capable of performing up to 4.8 trillion operations per second ensures smooth operation of its AI features. Additional specifications include 16GB of RAM, 128GB of SSD storage and an octa-core CPU, collectively enabling efficient multitasking and resource-heavy educational applications. Its 450-nit max brightness, built-in 4K camera, microphone and 20-watt speaker create an immersive, multimedia-ready environment for video conferencing and collaborative learning.

The WAFX-P is a versatile interactive display powered by Android 15 that includes software features to organize and maximize learning outcomes. Smart Note-On allows seamless transitions between handwriting and digital content, and File Converter simplifies the conversion of various file formats to enhance the display’s functionality and streamline workflows.

Samsung’s Commitment to Long-Term Support

In line with its commitment to empowering education, Samsung will continue to support its previous-generation displays, ensuring that the 2024 WAF series remains compatible with the new AI-based, interactive functionalities. This approach underscores the company’s commitment to delivering enduring value and innovation to educational institutions worldwide.

Samsung looks forward to seeing its peers, customers and partners in person at booth #NE20 at Bett 2025. To learn more about Samsung’s interactive displays, please visit http://samsung.com.

¹ Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services.