In partnership with renowned Italian architect Ferruccio Laviani, Samsung’s IoT Zone showcases the infinite possibilities of the Internet of Things ecosystem at IFA 2015.

Samsung Electronics is showcasing everything about the Internet of Things (IoT) at IFA 2015 in Berlin, focusing on how IoT technologies are having a positive impact on our world.

The exhibition gives IFA visitors a first-hand experience with what we mean by the connected world. They will be able to touch and feel key Samsung products, to truly understand the huge potential of IoT technology.

The IoT Zone comes in a large, circular design at the center of Samsung’s IFA exhibition hall. It is a space that immerses visitors in a demonstration of how Samsung’s IoT technology can become part of everyday life.

Visitors can wander among twenty-four distinct glass showcases, highlighting four key Samsung products and solutions: Samsung SleepSense, Smart TV & Audio, Gear S2, and SmartThings. The benefits of these products and solutions naturally and intuitively show visitors the present and near-future potential for their lifestyles.

Samsung SleepSense

For Smart TVs and Audio system showcases, the television is like a “conductor” for the whole home entertainment system. The TV can recognize the programs being watched and suggest similar options. If someone chooses to watch a movie, the TV can dim the lighting, lower the blinds and shift the audio to movie mode to deliver a grander sound. The viewer doesn’t need to move from the sofa or even say anything.

Samsung Gear S2

With the Gear S2, users can enjoy a connected daily life like never before. The device can track all of your physical goals and progress in real-time – everything you need to know about your body is right there, just a glance away. People can pay for the bus or taxi with the Gear S2, and as they travel they can get real-time notifications from home about security and safety. And by synchronizing the Gear S2 with a smart home hub like SmartThings, they can also adjust their home temperature or lights precisely with just simple twist of the Gear S2’s rotating bezel, wherever they are.

SmartThings Products

SmartThings is the heart of Samsung’s IoT. It connects all the devices at home and even outside of the home on an open platform, available to all companies and developers. About 200 devices are already available for the SmartThings platform, including lighting, cameras, thermostats, locks and wearables. Again, this isn’t the future; it’s happening right now.

To create this IoT Zone, Samsung collaborated with renowned Italian architect Ferruccio Laviani. The round design of the zone represents infinite possibilities and the lack of boundaries like Samsung’s IoT. It also symbolises the convergence of technologies, showing the interplay between IoT technologies and their rapidly growing ecosystem.

“As the visitors move from one showcase to another, the possibilities of IoT unfold in front of them like the pages of a popup book, with each showcase conveying the key information,” said Laviani.

But Samsung’s exhibition doesn’t end there. Visitor can also experience IoT applied to real life. The IoT Zone is right beside an IoT lounge, with partners like BMW, Volkswagen and Samsung C&T.

At the BMW car, notifications from home get displayed on the dashboard, and the Samsung SmartThings smartphone app makes it possible to check the status of the car, and lock or unlock the car remotely. Furthermore, Samsung’s Car Mode for Galaxy app for Volkswagens allows drivers to take calls, choose and listen to a favorite playlist and get directions all by voice or simple touch. Visitors can also see how the Gear S2 can control many aspects of a Volkswagen remotely, such as the air conditioner and the battery level with the Volkswagen’s Car-Net e-Remote app.

Samsung C&T Fashion Division (formerly Cheil Industries) is showing off four wearables that integrate fashion, technology and human in form of clothing and accessories: Smart Suit, On Bag, Body Compass and Perfect Wallet. There is also “the humanfit”, which is the platform brand for wearables. It collaborates with Samsung C&T’s fashion brands to develop IT-integrated clothing, accessories and mobile fashion apps.

Finally, there are four product zones displaying Samsung’s cutting-edge and IoT-ready products. Visitors can try out smart shopping and smart office space, a virtual fitting room, mirror displays and transparent OLEDs display at the B2B product zone.

“This exhibition underscores what’s possible,” said Dr. Won Pyo Hong, President and Chief Marketing Officer at Samsung Electronics. “It shows Samsung’s view of the Internet of Things – as a world that’s centered around people, and that offers infinite possibilities because it will be rooted in our open IoT strategy.”

Samsung Electronics demonstrated how it is taking the Internet of Things (IoT) from vision to reality, using its IFA 2015 press conference in Berlin to showcase a range of new connected devices and IoT services. Samsung’s latest contributions to the rapidly growing IoT ecosystem are deeply rooted in the company’s core philosophy for IoT: openness, cross-industry collaboration and – most importantly – a human-centric approach.

“For Samsung, IFA 2015 is all about the Internet of Things. We are certain that IoT will revolutionize the world of consumer electronics, and this is our opportunity to update you on how far we have come in just a year,” said Dr W.P. Hong, Chief Marketing Officer for Samsung Electronics. “Every year, Samsung sells more than 300 million products to European consumers. Today, our products are used by 85 million Europeans – at home, and increasingly at work. No organization is better placed to ensure that the latest industrial revolution is driven not by technology, but by people’s expectations. Our vision is of an IoT that’s ‘In Sync With Life’, that’s an IoT for you.”

To get a sneak peek of the infinite possibilities of IoT, visit Samsung’s IoT zone at the center of Samsung’s stand in the CityCube at Messe Berlin, which was created in collaboration with renowned architect Feruccio Laviani.

Samsung SmartThings Hub, with ‘Smart Home Monitor’ Solution

Samsung SmartThings launched a new line-up of more powerful and easier to use IoT devices, and is taking them global.

Alex Hawkinson, the founder and CEO of SmartThings, said that for the Internet of Things to succeed, IoT devices must to be extremely user-friendly, while also giving consumers the ability to customize and seamlessly access tools that offer peace of mind when they’re away from home. The new Samsung SmartThings Hub, sensors and updated mobile app, launch in the United States today, in the United Kingdom next week, and will roll out across Europe in 2016.

The new Samsung SmartThings Hub has a more powerful processor that enables video monitoring, and includes a battery backup that lasts up to 10 hours in case of a power outage. Balancing privacy with security, the video monitoring capability allows people to access a livestream at any time, yet only records video when an unexpected event, such as motion by the front door, is detected.

SmartThings is also introducing a new solution called ‘Smart Home Monitor’ which provides unified access and control against intrusion, smoke and fire, leaks and floods, and other common household issues by delivering real-time notifications and video clips from multiple cameras via the SmartThings app.

Personalized Well-Being with Samsung SleepSense

A good night’s sleep is one of the most important factors for a healthy life, and Samsung SleepSense helps consumers to better understand and manage their sleep. The sensor is a flat disk, and simply by placing it under a bed’s mattress, it provides contactless monitoring of a person’s heart and respiratory rate including movements during sleep.

The SleepSense is a connected device that helps create the best environment for falling and staying asleep. It connects to Samsung appliances as well as third party IoT devices; for example, when the user falls asleep, the application will automatically turn off the television, and adjust the heating or air conditioning for a perfect sleep environment.

Based on SleepSense’s daily sleep scores and reports, which can be seen on the user’s smartphone, the application provides expert advice and recommendations, taking into account each individual’s metabolism – the result of a collaboration with Dr. Christos Mantzoros from Harvard Medical School. SleepSense delivers an accuracy of up to 97% in the comfort of your own home.

Expanding the UHD Ecosystem with Key Content and Partners

Samsung is committed to expanding the UHD ecosystem by partnering with companies including Amazon, Netflix, Wuaki, Chili, Strefa VoD, Videoland, and Videoload, as well as regional broadcast partners across Europe, including Canal Plus, British Telecom (BT) and HD+, who are all vital for creating and delivering UHD content to a global consumer base.

Through these partnerships with global leaders in the UHD space, Samsung is bringing commercial UHD broadcasting to market, so users can enjoy their favorite shows and programs in the premium picture quality they desire.

Samsung also has partnered with Gamefly to launch Gamefly Streaming – a subscription service that brings the world’s favorite games into peoples’ living rooms – without the need for consoles, cables or discs. Gamefly works by streaming popular titles over the Internet, with games including Batman: Arkham Origins, Lego Batman 3, GRID 2 and HITMAN Absolution – all available directly on Samsung Smart TVs.

Elevating the Viewing Experience

Samsung’s No. 1 commitment is to provide users with TVs that produce the ultimate viewing experience. Samsung’s SUHD TVs are capable of displaying High Dynamic Range (HDR) picture quality, which showcases greater contrast, brighter colors, intricate shadow detail and distinct highlights. Overall, the picture appears more vivid and authentic than ever before.

Owners of Samsung TVs can celebrate that their TVs are the first on the market that support the new HDMI 2.0a specification, which enables the transmission of HDR metadata across external HDR-compatible sources. The software update provides SUHD TV owners with the most lifelike picture quality available today. This firmware update is set to broaden the spectrum of HDR content available for consumers, as well as set an entirely new standard for the TV and entertainment industry at large.

Furthermore, customers can enjoy this superior picture quality on Samsung’s range of curved televisions, which provide a true-to-life viewing experience paired with sleek design that fits seamlessly in their homes. Customers can choose from 28 amazing Curved SUHD TVs – ranging in size from 48-inch to 105-inch.

To further provide consumers with more options to consume their favorite UHD content, Samsung is introducing the new Ultra HD Blu-ray Player which supports UHD Blu-ray disc playback. The player, which is capable of providing four times the resolution and 64 times higher color expression compared to standard Blu-ray, is capable of upscaling content to provide UHD resolution for any disc. Additionally the 4K streaming services are available. The Ultra HD Blu-ray Player features a sleek, curved design—matching perfectly with Samsung Curved SUHD TVs.

Samsung AddWash – a Washing Machine that’s Clever and Connected

Samsung WW8500 AddWash is the world’s first washing machine that allows consumers to add laundry at any point of the wash cycle, thanks to its innovative ‘Add Door’. A simple press of the pause button stops the spinning drum, and makes it possible to add laundry to the wash, whether it’s a uniform that needs to be ready for soccer practice tomorrow or a sweater or even a jeans that did not make it to the laundry pile. AddWash also provides a new level of care for delicate hand-wash only fabrics because they can now be added right at the start of the rinse cycle.

AddWash is also a connected washing machine that works with both Android and iOS devices, enabling consumers to remotely monitor and operate the machine as well as receive a range of notifications straight to their smartphone. The new WW8500 Add Wash helps consumers get faster and better laundry results thanks to its SuperSpeed cycle, which can wash a normal load in less than an hour. It also features SuperSpray, which uses a jet of water to rinse detergent more effectively. The improved ecobubble function creates thicker bubbles that intensely penetrate fabrics 40 times faster than the usual mix of water and soap, delivering exceptional washing results even in cold water.

Collaborations with BMW and Volkswagen

Samsung sees cars as an important part of the emerging IoT ecosystem, and is working with several leading car makers to innovate in the automotive space.

Samsung SmartThings will soon integrate with BMW cars by displaying notifications from the SmartThings Hub directly on the dashboard. In turn, the SmartThings app makes it possible to check the technical status of your BMW, and even lock and unlock it remotely.

Samsung also announced details of its partnership with Volkswagen, which will offer drivers a seamlessly connected car experience, through Car Mode for Galaxy, an app that adds value to the driving experience powered by MirrorLink^TM, an industry-leading standard for car connectivity.Car Mode for Galaxy, controlled by both touch and voice powered by S-Voice, lets you take calls easily and safely, listen to your favorite playlist, or get directions to your destination ; it even reads you incoming text messages out loud. Users can enjoy all the features through Car Mode for Galaxy mobile app even in a car without mirroring functionality.

The Volkswagen partnership also integrates the Volkswagen Car-Net e-Remote app. The app connects the new Samsung Gear S2 with a range of Volkswagen vehicles, enabling seamless interaction right from your wrist. Whether locating where you parked your car, turning on the air conditioning before you return to your car on a hot day, or managing the battery levels of your electric Volkswagen car, Samsung and Volkswagen take the link between automobiles and wearables to a new level.

“At the heart of all Samsung’s IoT innovations,” said Dr W.P. Hong, “is our long-standing approach of researching and observing people’s daily lives, and looking beyond the obvious to find innovative ways of enriching them, by turning everyday moments into enjoyable experiences. This philosophy will not change as we lead the way to a smarter, more connected, and more human future for us all.”

Samsung at IFA 2015

Samsung will be exhibiting at IFA 2015 from September 4-9, 2015, based in the CityCube at Messe Berlin.