With upgraded smart features for ultimate convenience, Samsung’s Bespoke AirDresser refreshes clothing by removing dust, neutralizing 99% of odors,¹ eliminating germs, and smoothing out wrinkles. As health and wellness routines become ever-more important for consumers around the world, the Bespoke AirDresser offers a beautiful, sleek and smart way to keep garments refreshed daily.

“With health and hygiene top of mind for many people, Samsung is providing a great way to refresh their clothes by removing harmful substances using the Bespoke AirDresser,” said Hyesoon Yang, Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “In addition, the Bespoke AirDresser also removes odor-causing gases released during the cleaning process and prevents them from building up inside the unit to keep every load smelling fresh.”

Neutralize Germs and Odors To Keep Your Wardrobe Fresh

To keep your clothes fresh and ready for any occasion, Bespoke AirDresser’s Sanitize function uses powerful JetSteam to steam and refresh your garments. Infusing high temperature heat deep into the fabric, the JetSteam system eliminates 99.9% of common bacteria and viruses and kills 100% of house dust mites² to refresh linens, bedding and even baby clothes and soft toys for safe use.

Bespoke AirDresser also uses a Deodorizing Filter that eliminates 99% of odor-causing gases including those from sweat, tobacco and food. Made of ceramic, which works effectively even in humid and damp conditions, the filter breaks down odor-causing particles to prevent unpleasant smells from building up inside the device.

Better still, Bespoke AirDresser’s Wrinkle Care uses JetAir and JetSteam to smooth out creases in clothes, so your clothes are ready to wear when you need them.

Save Time and Energy With Powerful, Intelligent Features

Bespoke AirDresser doesn’t just make clothing care more convenient; it adapts itself to fit your lifestyle. The AI Control feature personalizes your controls by remembering habits³—such as your most frequently used cycles—so you don’t have to flip through menus to get to your favorite options and settings. If you also own a Samsung smart washer, you can connect it to your Bespoke AirDresser through the SmartThings application and receive a recommendation for the most appropriate drying course according to the wash cycle you’ve just finished.⁴

After sanitizing your clothes, intelligent systems take over once again. Using a humidity sensor on the inside of the door, Bespoke AirDresser’s AI Dry technology continually senses the humidity of your clothes and intelligently reduces drying time accordingly, so your laundry is always dried thoroughly in the shortest possible time.

Clean Longer Clothes Conveniently

Whether you’ve got large winter coats, or flowing summer dresses, Bespoke AirDresser’s Long Dress Zone is specially designed to handle your longest garments. While long dresses, coats and jackets can be difficult to fit into conventional clothing care devices, Bespoke AirDresser features a space 143 centimeters tall to fit items up to 20 centimeters longer than in the rest of the cabinet.

Upgrade Your Home in Style

Available in six different color and material options⁵—including Crystal Mirror, Glam White, Glam Pink, Satin Beige, Cotta White and Cotta Charcoal—Bespoke AirDresser’s customizability means you can choose a design that will blend seamlessly into the décor of your home. It comes in two sizes, 18-inch and 24-inch, holding three or five pieces of clothing depending on the needs of your lifestyle.

To complete its modern, minimalist design, the front panel features a slim, intuitive interface with simplified buttons that make it easier to select settings and options and improves visibility and accessibility.

For more information about the Bespoke AirDresser, please visit Samsung.com.

¹ Witnessed by Intertek. Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

² Witnessed by Intertek. Kills 100% of house dust mites

³ Stores user data, preferences and usage patterns to suggest the most useful options.

⁴ Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings application. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions.

⁵ The 18″ (3-piece) model has choice of colors and finishes available as standard, and additional panels can be purchased separately. The 24″ (5-piece) model has a Crystal Mirror finish as standard, but additional panels in a choice of colors and finishes can be purchased separately.

These special items generally can’t be washed in the washing machine, while taking them to the dry cleaner on a frequent basis can prove expensive and time-consuming. In the face of these issues, Samsung is delivering a solution that is bringing about a new era of garment care.

Released in a range of territories in 2020, the Samsung AirDresser delivers a range of clothing care solutions to ensure that your garments are kept in tip-top shape. Whether you need to make sure your suits always look pressed for work, ensure your chiffon dress is steamed and sanitized in a delicate manner or refresh your kids’ uniforms in a pinch, the AirDresser has your back.

Using powerful air and steam to remove odors, relax wrinkles, refresh and dry your clothes, the AirDresser brings truly comprehensive clothing care to the home environment, all in a sleek, appealing package. What’s more, Samsung’s AirDresser is suitable for a wide range of users, delivers proven benefits in all seasons and boasts a range of smart features to make maintaining your clothes more convenient than ever before.

Below, we outline the expansive range of features that the AirDresser is delivering to consumers as Samsung brings powerful performance to clothing care.

Comprehensive Revitalization and Drying With a Touch of Fragrance

For consumers with busy lifestyles, ensuring that their clothes are fresh and ready to take out and wear when needed is very important. Thankfully, the Samsung AirDresser has them covered. In addition to refreshing clothes with the JetSteam and JetAir features, the AirDresser offers powerful deodorization for your clothing. Able to comprehensively break down and separate odor-causing particles from clothes (including 99% of sweat and smoke odors¹), the AirDresser leaves clothes fresh and odor-free. Check out the video below to see just how the AirDresser’s innovative JetSteam feature thoroughly cleanses your clothing.

And once your clothes are refreshed, the AirDresser ensures that your garments are comprehensively dried and ready to be taken out and worn. While the AirDresser’s HeatPump Drying technology administers gentle and cost-effective drying, the solution’s Upper JetAir technology combines with the Lower HeatPump to employ air circulation that reduces damage and shrinkage to clothing. What’s more, once your clothes are fresh and dry, the AirDresser’s Fragrance Kit feature provides you with the option to add a perfume of your choosing to your clothing.²

Making Wrinkly, Contaminated Clothing a Thing of the Past

With AirDresser, untidy wrinkles in your clothing become a distant memory. In addition to treating garments with powerful steam that smoothes out wrinkles, the AirDresser employs a weight kit system that helps to relax wrinkles in your garments from top to bottom. Independent testing by Intertek has shown that the use of Samsung AirDresser leads to 100% of wrinkles being removed from woolen garments and approximately 80% being removed from rayon items.³

More pollutants cling to our clothes than we realize. Fortunately, Samsung’s AirDresser employs a number of methods to thoroughly refresh your clothing inside and out. These include the Air Hangers, which disperse air through the hangers that your garments are hung on to revitalize your clothing from the inside. Meanwhile, the JetAir feature treats your clothing with air from both the top and bottom to ensure that no patch of fabric is missed. And the AirDresser does this all quietly and discreetly, delivering comprehensive clothing rejuvenation with minimal noise and vibration. Take a look at the video below to see how JetAir and AirHanger technology combine to revitalize your garments.

Smart Control for Ease of Use

And best of all, the AirDresser’s host of powerful features are now accessible wherever you are with the Samsung SmartThings app.⁴ Features accessible through SmartThings include ‘Care Recipe’, which recommends cycles according to your clothing’s fabric type, ‘My Closet’, which allows you to manage your garment list and usage history and ‘Cycle Management’, through which you can download and add new cycles to your AirDresser’s repertoire. With SmartThings you can get cycle recommendations for a wide range of different fabric types, receive diagnoses from the AirDresser itself if the product encounters a problem and even utilize Bixby to control your AirDresser remotely with voice commands.⁵ Watch the video below to find out just how SmartThings is complementing the use of the AirDresser with intelligent usability.

As the world continues to change, and users increasingly demand more of their home environments, top-notch clothing care remains a priority for consumers everywhere. With the AirDresser, Samsung is delivering an aesthetic product to complement your home that allows you to ensure your garments stay fresh, presentable and fragrant from wherever you are.

¹ Based on testing by Intertek.

² Users must provide their own perfume. Strength of fragrance may vary depending on the perfume used.

³ Based on independent testing by Intertek, using a normal course according to KS K 0891 and ISO 9867. Wool fabric wrinkle recovery efficiency was 100 %  and rayon fabric wrinkle recovery efficiency was 80 %  after using the AirDresser.

⁴ SmartThings not compatible with some tablets and other select devices.

⁵ Bixby only supported in US English, UK English, French, German, Italian, Spanish and Chinese.

Samsung Electronics today announced the global launch of its innovative AirDresser in markets around the world, including the U.K. and Russia. Samsung’s latest home innovation uses powerful air and steam to remove dust and germs, refreshing and sanitizing clothes to provide easy and convenient garment care.

“Samsung is once again elevating modern life by transforming how we care for our clothes at home, giving consumers more freedom to spend their time doing things they want to do,” said Jennifer Song, Vice President of the Digital Appliances Business at Samsung Electronics. “AirDresser is Samsung’s response to consumer demand for more dynamic performance from even basic appliances, providing an easy and effective home solution to meet their needs for clean clothes that smell fresh, are germ free and look neat.”

Refreshes Your Clothes Thoroughly

Once a garment is hung inside the unit, the user can initiate the cycle and simply wait for the system to run its course: The Jet Air and Air Hangers release powerful air to loosen and remove engrained dust, with only minimal noise and vibration, quiet enough for anywhere inside the home, including the bedroom.

Then, the JetSteam sanitizes the garments to get rid of the bacteria, viruses, and allergens.* Infusing high temperature steam deep into the fabric, JetSteam is the perfect tool for routine sterilization of clothes and many other household items such as linen and soft toys.

AirDresser also uses its Deodorizing Filter function to freshen clothes, breaking down the odor-causing particles caused by sweat, tobacco, and food, while preventing unpleasant smells from building up inside the unit. Meanwhile, Self Clean technology dehumidifies, sanitizes, and deodorizes the interior of the AirDresser without requiring harsh or costly detergents by cleaning with a combination of heat, air, and steam. It even notifies users whenever it needs cleaning every 40 cycles.

Grooms Your Wardrobe Well

AirDresser also ensures clothes are groomed gently, increasing their lifespan by helping consumers avoid washing their favorite items too frequently, which can cause damage to the delicate fabric. Heatpump Drying gently dries clothes at a low temperature, minimizing heat damage and shrinkage. And with Wrinkle Care, the AirDresser can smooth out wrinkles without ironing by using a combination of steam and air to relax the clothes.

AirDresser can also handle delicate materials such as fur, which usually requires professional service. Fur care dehumidifies 90% of the moisture trapped in fur, which increases its volume by 78% and helps maintain its original condition, thus extending its lifespan.** As a result, it can keep a wide variety of items made of fur, including coats, wraps, or shawls, looking their best for much longer.

The unit even keeps clothes outside the unit stay in optimal conditions. The Dehumidification feature draws in air from the room, extracting moisture while pushing out dry air.

Saves You Time and Money

AirDresser can also save consumers time and money when they incorporate it into their daily routines. For example, operating a complete washer-and-dryer process with just one or two items per load or going to the dry cleaners frequently is not time or cost efficient. So, using the JetSteam to sanitize and deodorize your clothes for a quick refresh makes sense. And with Jet Air and Air Hangers able to quickly remove dust off of clothes, you can confidently re-wear outfits without worrying about bad odors or hygiene. Heatpump Drying also reduces drying time with a more effective heat transfer method.

And with the AI-powered capabilities that SmartThings provides, you can enjoy better clothing care and easier maintenance. Home Care Wizard remotely identifies problems and provides a troubleshooting service, while My Closet stores details of your clothes and suggests the best courses for them.

Enrich Your Day-to-Day

Combining the technology with modern design, AirDresser offers a sleek frame that blends flawlessly in any contemporary living space. In Quiet Mode, AirDresser can be run overnight without disturbing sleep and, for added convenience, it features portable water containers for steam at the bottom, so it doesn’t require a water supply or drainage system. This also means the unit can easily be installed anywhere most suitable for the user. AirDresser lets consumers refresh their clothes every day in the comfort of their own home.

For more information about the AirDresser, please visit Samsung.com.

* Eliminates: 1) 99.9% of 4 viruses (Adenovirus, Influenza, Corona Virus and Herpesvirus) based on testing by the Preclinical Science Lab, College of Pharmacy, Korea University. 2) 100% of house mites, based on testing by Intertek / BAF certification using a Sterilization course for 112 minutes. 3) 99% of odor causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: food eg. from grilled meat, and Tetrachloroethylene: dry cleaning) based on testing by Intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) based on testing by Intertek using a Normal course. Individual results may vary depending on the actual usage situation.

** Based on testing by Intertek, using the Fur Cycle on a Mink coat. Results may vary depending on the environmental conditions and the individual items.