Samsung Electronics today announced that Samsung TV Plus, its free ad-supported streaming (FAST) service, will serve as the exclusive global livestream platform for SMTOWN LIVE 2025 in L.A., the landmark K-pop concert commemorating the 30th anniversary of SM Entertainment. The live broadcast will air on May 11, from Dignity Health Sports Park in Los Angeles, to audiences across 18 countries via Samsung TV Plus.

This milestone collaboration with SM Entertainment — the powerhouse behind K-pop’s global rise — marks a significant moment for Samsung TV Plus as it continues to redefine how fans worldwide experience Korean content.

“Through our partnership with SM Entertainment, we’re leveraging Samsung TV Plus’s technology to bring the richness of K-Content to more viewers than ever before,” said Yong Su Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “This global event marks a significant moment for K-Pop fans everywhere and we’re proud to broaden access to premium Korean content for audiences around the world.”

Unprecedented Global Access to K-pop’s Biggest Stage

SMTOWN LIVE 2025 in L.A. will feature a star-studded lineup of SM Entertainment’s leading artists, including TVXQ!, SUPER JUNIOR, SHINee (KEY, MINHO), EXO (SUHO, CHANYEOL, KAI), Red Velvet (IRENE, SEULGI, JOY), NCT 127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, Hearts2Hearts, SMTR25, and much more.

In addition to beloved fan-favorite tracks, Samsung TV Plus will exclusively showcase live performances, including:

• The first US stage of “poppop” by NCT WISH, following their recent music show win
• The live performance of “Wait On Me” by EXO’s KAI, a chart-topping track that reached No.1 on iTunes in 30 regions and topped China’s QQ Music digital album chart

These moments will be available only on Samsung TV Plus, providing fans in select countries with exclusive front-row access.

Dedicated SMTOWN Channel Enhances the K-pop Viewing Experience

To further elevate fan engagement, Samsung TV Plus has launched a dedicated SMTOWN Channel that offers:

• Full concert replays of SMTOWN LIVE 2025 in L.A.
• Music videos and curated content highlighting SM artists and the legacy of SM Entertainment

The SMTOWN LIVE 2025 in L.A. replay will be available exclusively on Samsung TV Plus in select countries for a six-month period, further reinforcing the platform’s role as a premier global destination for K-pop content.

A Growing Hub for Global K-Content

Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering over 4,000 hours of free-to-stream dramas, thrillers, romance, crime series, and music programming. Available on more than 630 million Samsung devices across 30 countries, the platform provides a seamless, ad-supported viewing experience to millions of users — no subscriptions or logins required.

With the SMTOWN LIVE 2025 in L.A. partnership, Samsung TV Plus solidifies its leadership in global K-content distribution — expanding access, deepening fan connections, and bringing iconic Korean entertainment into more homes around the world.

For more information on how to watch SMTOWN LIVE 2025 in L.A. and explore the full Samsung TV Plus offering, visit www.samsung.com.

▲ Samsung TV Plus X SM Town livestream teaser

Samsung Electronics today announced that Samsung TV Plus, its leading free ad-supported streaming TV (FAST) service, will live stream the 2024 MAMA AWARDS, one of the world’s premier K-pop events. The MAMA AWARDS will be available to fans around the world through Samsung TV Plus’s exclusive K-pop channel, launched earlier this month, marking a major milestone in Samsung’s expansion of global streaming offerings.

The event will take place at the Dolby Theatre in Los Angeles on November 21 and at Kyocera Dome Osaka from November 22-23 local time. Samsung TV Plus will air all three days of the awards ceremony.

“Through strategic partnerships, we’re expanding Samsung TV Plus’s role as a key platform for bringing diverse, high-quality content to audiences worldwide,” said Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re committed to making Samsung TV Plus a global gateway for premium entertainment, delivering unique local and international content that resonates with viewers everywhere.”

Expanding K-Pop Access Through Samsung TV Plus’s New Exclusive Channel

Launched on November 6, “K-POP by CJ ENM” — available exclusively on Samsung TV Plus — brings a rich selection of K-pop content to audiences across North America, Europe and Latin America.¹ This new channel offers a diverse mix of performances, music videos, artist interviews and behind-the-scenes footage — including exclusive programming from CJ ENM’s Studio CHOOM, which showcases iconic K-artist choreography up close and in a minimalist setting.

With popular artists like TOMORROW X TOGETHER, aespa, ENHYPEN, Anderson .Paak and J.Y. Park — as well as the genre’s most-watched videos — the K-pop channel establishes Samsung TV Plus as a global leader in streaming K-content and connecting fans worldwide with top K-pop performances.

Celebrating a Decade of Streaming Innovation With Samsung TV Plus

As Samsung TV Plus celebrates its 10th anniversary, it has grown into a powerful force in streaming, with more than 88 million active users² on Samsung smart TVs powered by Tizen OS. With the recent addition of over 4,000 hours of Korean content in the U.S., Samsung TV Plus has also solidified itself as a leading destination for K-content enthusiasts across the globe.

Through exclusive content partnerships and the inclusion of high-quality K-content like the MAMA AWARDS, Samsung TV Plus continues to deliver unique entertainment experiences to global audiences and set a new standard in free streaming.

¹ The K-POP by CJ ENM channel is available exclusively on Samsung TV Plus in the U.S., Canada, UK, France, Germany, Italy, Spain, Brazil and Mexico
² As of September, there are more than 88 million active users on Samsung smart TVs powered by Tizen OS.