The high-desert city of Leh sits nestled 3,500 meters above sea level in the majestic Himalayas. The inhabitants of the town, famed for their hard-working, and enthusiastic nature, radiate with a life and energy that is about being modern yet remaining connected to tradition.

Also situated in Leh is Samsung’s highest altitude store among all locations worldwide. Like the town’s people, Samsung shares deeply the same pursuit of the adventurous while remaining deeply respectful of its roots.

Come join us for this remarkable video journey as Samsung meets the people of Leh, and discovers the values Samsung shares on the world’s highest mountain peak range.

Stay tuned for more videos that illustrate how Samsung connects with communities around the world through its innovative technologies.

Samsung Electronics announced the opening of a Samsung Experience Store in Leh, India. Samsung is the only brand to have a direct distribution and service set up in the Leh-Ladakh region part of the state of Jammu & Kashmir.

The Samsung Experience Store will provide specialized demonstrations, consultations and support to consumers in the region, by enabling access to Samsung products that meet their needs and desires.

Speaking on the occasion of the launch, Mr. Mohandeep Singh, Vice President Sales Mobile Division, Samsung India, said, “Samsung will be wherever our consumers are. Our brand and service store in Leh, the highest altitude exclusive brand store over 3,600 meters high, will provide a unique and differentiated retail experience to our consumers. This store will not only display our new innovative products, it will also be a one stop shop for consumers to experience advanced features and solutions offered in these Samsung Smart devices.”

“Samsung is the first brand to set foot in the region with an exclusive showroom and we are committed to strengthening our reach further,” Mr. Mohandeep Singh said.

The Samsung Experience Store and Service Center will provide customers from the region, the opportunity to experience Samsung’s innovative technology products and a wide range of accessories displayed in an open and convenient shopping environment. Consumers will be able to see and purchase from Samsung’s wide range of smartphones such as the recently launched Galaxy S6 Edge Plus to the more affordable Galaxy J series. Customers can also experience and choose to buy from Samsung’s exclusive range of tablets including the recently launched Galaxy Tab A, Galaxy Tab E as well as the premium Galaxy Tab S2.

Samsung already has a retail footprint of over 1.5 lakh stores. The launch in Leh reiterates Samsung India’s commitment to reach out to consumers across every nook and corner of the country.