Samsung Electronics announced their latest fashion collaboration with the renowned and glamorous jewelry and watchmaker, de GRISOGONO. The two iconic brands have come together to co-create the Samsung Gear S2 by de GRISOGONO – a limited-edition jewelry watch designed and sculpted in gold and precious jewels, boasting Samsung’s innovative Gear S2 technology.

The partnership between de GRISOGONO and Samsung goes far beyond mere co-branding and extends into authentic co-creation and design. Both brands combined their vision and unique aesthetic to co-create a limited-edition smartwatch that brings fashion and function together, while allowing you to express your personal style.

“The combination of style and substance is inherent in every Samsung device,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “This dynamic partnership builds on this heritage by merging Samsung’s barrier breaking technology with de GRISOGONO’s signature style to create a smartwatch as unique as the wearer.”

“de GRISOGONO has always been associated with daring products and a visionary approach to High Jewellery and watches,” said Fawaz Gruosi Founder and Creative Director, de GRISOGONO. “Designing a connected watch with Samsung has been an incredible experience for both brands. Samsung brought to the table the best and most intuitive technology, while de Grisogono brought its glamorous design and craftsmanship expertise. The resulting Samsung Gear S2 by de Grisogono clearly embodies all of our boldness in watch design and our jewellery savoir-faire, while maintaining all of Samsung’s technological capabilities and intuitive usage. This watch will take an honourable place alongside de GRISOGONO’s Meccanico, Otturatore and Occhio, as another of our brand’s revolutionary approaches to displaying time.”

The Samsung Gear S2 by de GRISOGONO channels inspiration from traditional jewelry and watchmaking, evoking the distinctive de GRISOGONO design heritage. The smartwatch is transformed into smart fashion with rose gold, over 100 black and white diamonds and a bracelet studded with de GRISOGONO’s signature galuchat. The diamond-set gold bezel turns freely around the dial, allowing consumers to access the Gear S2’s library of applications and features, including notifications, activity logs.

Dedicated to perfection, innovation and imagination, de GRISOGONO has spent the last 20 years creating a characteristic and distinguished style expressed through collections that have made a lasting impression on the watch and jewelry industry. The designer’s signature look blends glamour and artistry, and brings his bold vision to life. Both Samsung and de GRISOGONO share a barrier-breaking vision and cherish craftsmanship along with the beauty of design, thereby fueling the co-creation of the Samsung Gear S2 by de GRISOGONO and a partnership that further unites fashion and technology.

The Samsung Gear S2 by de GRISOGONO will be debuted at Baselworld 2016. This limited-edition smartwatch will be available for purchase starting this summer through both Samsung and de GRISOGONO’s retail channels.

For more product information, please visit http://www.samsungmobilepress.com.

Samsung Gear S2 by de GRISOGONO:

* All functionality, features, specifications and other product information provided in this document including, but not limited to,the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

* Battery performance may vary depending on network conditions and configuration, and device usage.

About de GRISOGONO

Jeweller since 1993

Watchmaker since 2000

de GRISOGONO has created a characteristic and immediately recognisable style expressed through watch and jewellery collections. Each creation is unique, while bearing within it the distinctive signatures that reflect the spirit of the Maison. In the course of time, its collections have become icons and sources of inspiration, representing an art that at first glance appears astonishing simple, yet which takes great skill to master.

Smartphones can capture and simplify the most important elements of our lives. They keep us on schedule, holds glimpses of our memories and allows us to reach the people we love. But smartphones can also be an expression of our individuality, so we’ve collaborated with various talented artists and creative brands, to create custom accessories that enhance the Samsung Galaxy S6 and S6 edge.

Working with Swarovski, Montblanc, Romero Britto, Rebecca Minkoff and Burton, we have handpicked designers that share in our vision of design that is forward-thinking, streamlined and a fusion of fashion and technology.

Swarosvki, for example, is synonymous with luxurious, high-quality jewelry. Building on a longstanding relationship with Samsung, Swarovski has developed a colorful series of premium, protective, crystal-embellished covers that reflect the different shades of glass in the Galaxy S6 and S6 edge.

The more expressive among us might lean towards Romero Britto’s designs, which reflect his signature visual language of vibrant colors and bold patterns. Romero’s art combines influences from cubism with pop to create an iconic style that the New York Times described as exuding “warmth, optimism and love.”

“My art brings a feeling of happiness, love, joy and passion. Everything starts with passion and inspiration, and my inspiration for the design was all-encompassing of everything Samsung does in terms of forward-thinking technology,” said Romero of his collaboration with Samsung. “It’s a great honor to partner with a company like Samsung that I share a common vision with, a vision of having as many people share and enjoy our designs as possible.” Here’s a video where Romero talks about this collaboration with Samsung.

https://www.youtube.com/watch?v=W755tbMCMFA

If you’d like to know more about the whole accessory line up of our brand collaboration, you can download the mobile app, created exclusively for the S6 and S6 edge. Users in countries where Galaxy Essentials isn’t available yet can access the mobile catalogue and shop through either Samsung Galaxy Apps or Google Play.

[ Download ]

Galaxy Apps: www.samsungapps.com

Google Play: play.google.com

Now, let’s take a look at a few images that really tell us how each brand represents its own personality – and those of the people who love it. You wouldn’t do it to a book, but we give you permission to judge our smartphones by their covers.

Swarovski: Building on a longstanding relationship with Samsung, Swarovski has developed a colorful series of premium, protective, crystal-embellished covers that reflect the different shades of glass in the Galaxy S6 and Galaxy S6 edge.

Montblanc: Samsung and Montblanc continue their exclusive collaborative relationship, combining Montblanc’s heritage of luxury and craftsmanship with the breakthrough technological innovations of Samsung’s Galaxy S6 and S6 edge featuring a collection of leather made cases and flip covers designed in the Montblanc manufacture in Italy.

Romero Britto: International pop artist Romero Britto has partnered with Samsung for their first-ever artist collaboration. Britto has brought his signature visual language of vibrant colors and expressive imagery to unique, clear covers for the Galaxy S6 and S6 edge.

Rebecca Minkoff: As an industry leader in luxury handbags, accessories, footwear and apparel, Rebecca Minkoff’s playful and subtly edgy flower print protective cover and leather pouch designs seamlessly enhance the beautiful and innovative Galaxy S6 and S6 edge.

Burton: Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines for active men and women. Now through its collection for Samsung, Burton continues its momentum with vibrant protective covers inspired by two of the brands most popular print designs.