Perched atop the cliffs of Nusa Dua, Bali, Indonesia, the luxury resort blends grand Balinese architecture, sweeping ocean views and a thoughtfully designed stay — where every detail, including in-room and on-property digital touchpoints, feels curated and intentional.

“We believe personalized service and elegance should extend into the digital space, ensuring each interaction reflects the warmth and refinement our guests expect,” said Eva Gepak, Executive Assistant Manager at The Apurva Kempinski Bali.

Samsung Newsroom explored how Samsung display technologies elevate the guest experience at the resort.

Where Comfort Meets Connectivity

Designed as an open-air theater inspired by the Majapahit era, The Apurva Kempinski Bali features 475 guest rooms, suites and villas — each blending craftsmanship, culture and modern comfort. Within these spaces, the digital experience extends naturally.

Samsung Hospitality TVs (HBU8000 model) in every room deliver 4K picture quality in an AirSlim design that complements the interiors. With Google Cast built in, guests can stream content from Android and iOS devices directly to the screen — no dongles or extra login steps required.

“Guests appreciate ordering services directly from the in-room TV and how easily they can stream their own content — just like at home,” said Gepak. “The technology enhances comfort and makes their stay feel more personal.”

Personalized Service, On Screen

When guests arrive, in-room on-screen features help them settle in and explore. Personalized welcome messages, amenity highlights and timely recommendations keep key information accessible.

Powered by LYNK Cloud, these digital touchpoints help guests discover the property while remaining polished and unobtrusive. At a resort where every detail is considered, this layer supports the premium atmosphere throughout.

A Connected Experience Across the Resort

The same ease extends beyond the guest room, with Samsung display technologies keeping guest-facing content current, coordinated and aligned with the resort’s overall tone.

Through LYNK Cloud’s centralized platform, staff manage TVs and digital signage, update messaging remotely and maintain a consistent experience across rooms and shared spaces — supporting the smooth, coordinated service expected of a five-star destination.

“This collaboration shows how connected displays, cloud platforms and thoughtful design elevate an exceptional property into a digitally empowered resort — setting a new benchmark for luxury hospitality in Asia,” said Kelly Zakaria, IT Manager at The Apurva Kempinski Bali.

Technology That Complements the Experience

In hospitality, technology works best when it feels like a natural extension of the stay. At The Apurva Kempinski Bali, Samsung Hospitality TVs add a modern digital layer to an experience defined by warmth and detail.

“Working with Samsung has been an outstanding experience,” said Zakaria. “From consultation and technical setup to post-installation support, every step was guided with clarity and care.”

Samsung Hotel TV and LYNK Cloud,¹ Samsung’s comprehensive hospitality cloud solution, are designed to work together as a single connected solution. Samsung Hotel TV brings hotel information, dining, services and entertainment onto one screen, so guests can explore the property, access key services and enjoy content more easily without leaving their room. It also takes in-room entertainment to the next level with support for Google Cast and Apple AirPlay,² allowing guests to stream content securely and seamlessly from their personal devices.

LYNK Cloud connects these touchpoints, helping hotel IT managers, service managers and operators manage hotel TVs, on-screen services and guest-facing content at once from a central platform.

With its Business Intelligence feature, LYNK Cloud helps hotels see which menu items guests order most or which TV channels they spend the most time watching. These insights help hotels better understand guest preferences and improve their overall experience during their stay.

Watch the video below to see how Samsung Hotel TV and LYNK Cloud work together in real hotel environments to simplify operations and elevate the in-room experience.

1. LYNK Cloud is sold separately, and feature availability may vary by region. LYNK Cloud supports Samsung Hotel TVs with Tizen 5.0 or higher. ︎
2. Availability of Google Cast and Apple AirPlay varies by model. ︎

With cloud-based display solutions such as Samsung VXT and LYNK Cloud, Samsung supports centralized content and display management tailored to different business roles and environments.

Samsung VXT is designed for marketing managers, store managers, and IT managers who need an easier way to create, update and manage digital signage across multiple locations. The platform brings content creation and management together in one place and now features AI Studio, an AI-powered content app that helps simplify digital signage content creation. When used with Samsung Spatial Signage, AI Studio automatically optimizes content to enhance depth and spatial presence, making visuals feel more dimensional and immersive.²

In hospitality settings, LYNK Cloud supports hotel IT managers, hotel operators and hotel service managers by helping them manage hotel TVs, on-screen services and guest-facing content from a central platform. It also helps hotels gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities.

Explore the infographic below for additional features and benefits of Samsung VXT and LYNK Cloud to see how they power more efficient content and display management.

1. Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report. ︎
2. Samsung VXT is a cloud-based digital signage platform that combines content creation, management and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎