“Samsung and Maison Margiela have continued to surprise the industry by breaking conventions and norms, and support those who seek individuality,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “This second collaboration between the two brands brings together fashion and technology by approaching a high-tech device in a way similar to the construction of an haute couture garment. Through this collaboration, we want consumers to discover their own identity and express it without limitation.”

Galaxy Z Flip5 Incorporates Artisanal Fashion

Samsung and Maison Margiela are two distinct brands with a shared passion for developing groundbreaking ideas. Samsung has revolutionized the field of foldable smartphones and offered a new mobile experience, another example of its innovation heritage in developing progressive technology. At the same time, Maison Margiela continues to surprise the fashion industry with its deconstructive yet sophisticated design. The two brands’ similar mindset is reflected in this latest collaboration that combines original design with the latest foldable technology.

The Galaxy Z Flip’s unique position as a fashion item makes it an ideal match for this exciting collaboration. In line with the Galaxy brand philosophy of embracing new possibilities and striving for unique experiences, the Galaxy Z Flip series has pioneered a whole new era for smartphones. The Galaxy Z Flip isn’t just a foldable device — it’s a pocketable self-expression tool, offering numerous personalization options to help users express their unique identities. This aligns seamlessly with Maison Margiela’s distinct brand identity of breaking norms, which is the foundation for this combination.

Mobile Innovation Meets Unique Haute Couture

The Galaxy Z Flip5 Maison Margiela Edition features a rear glass with a design that boldly shows the inner workings of a Maison Margiela jacket enhanced by the silver and metallic effects, a color exclusive to this special edition, using a signature technique of the fashion house. By creating a semi-transparent effect that unveils the hidden structure and details of the garment, the special edition captures the essence that goes beyond mere visual appeal. It’s a reinterpretation of Maison Margiela’s design philosophy, one that values both the external visual aspects and the intrinsic nature of the device.

The Flap Leather Case beautifully captures the artistry of the atelier’s craftsmanship, showcasing natural black leather, woven fabric and genuine fabric logo labels. The finely crafted, handwoven stitching on the cover’s back epitomizes Maison Margiela’s ‘Work-in-Progress’ design identity. Opening the device reveals the pocket pattern, adding a delightful touch, while closing it hides the pattern.

The Flipsuit Case boldly embodies the brand’s pursuit of uniqueness and creativity. It comes with two Flipsuit Cards adorned with a paint splatter design and a silver plate, both of which display the Maison Margiela’s distinctive numbering design. When the card is attached to the back of the Z Flip5, the device adopts an entirely new theme. Every detail of the new theme is displayed on the Flex Window, which originates from Maison Margiela’s delicate Artisanal collection.

Not only the device itself but also the packaging reflects Maison Margiela’s unfinished style by utilizing a distinct stitching pattern in the center of the flap. The whole body of the packaging resembles an archival sample storage that is used in atelier stores to keep various fabric samples and threads. The paper-based woven book cloth fabric covering the package’s exterior seamlessly blends the device with Maison Margiela’s atelier.

Availability

The Galaxy Z Flip5 Maison Margiela edition will be available from November 30 in select markets.

The two brands have built on their previous collaboration to bring users a seamless blend of Samsung’s technological excellence and Maison Margiela’s high-end, haute style. Embodying a simplistic yet timeless design, the rear glass of the Galaxy Z Flip5 Maison Margiela Edition is beautifully encased in a metallic silver finish and displays the inner details of a Maison Margiela jacket.

The packaging of this limited-edition Galaxy Z Flip5 is as elegant as the phone itself — featuring the Maison Margiela emblem and four delicately stitched threads woven into the box. Users can personalize their devices further with the carefully crafted Flap Leather Case, Flipsuit Case and two Flipsuit Cards unique to this collaboration.

Watch the full unboxing of the new Galaxy Z Flip5 Maison Margiela Edition below.

The Galaxy Z Flip4 Maison Margiela Edition boasts an original and sophisticated design. Starting with the packaging, the box comes in Maison Margiela’s signature white color, which feels like you’re unveiling a work of art itself. Once the box is opened, you’ll be met with both a leather cover and numeric coding ring cover. The covers are complete with the brand’s signature four stitches emblem, making the products feel sleek and high-class. Once you turn on the smartphone, you’ll be greeted by a unique UX theme tailor-made for this special edition.

How does Samsung’s innovative technology look wearing Maison Margiela, the haute couture brand representing originality? Find out more in the unboxing video below.

In the spirit of nonconformity, Samsung and Maison Margiela came together to reimagine the design of the newest member of the Galaxy family. Combining cutting-edge technology with haute couture, this limited-edition Galaxy Z Flip4 was created for those who want to celebrate their individuality.

The Perfect Pair

Samsung has always been committed to openness, breaking barriers and engineering the impossible, which has led to the creation of its very first foldable smartphone. This ethos marries perfectly with Maison Margiela’s design philosophy, rooted in defiance, subversion and rejection of convention.

Samsung and Maison Margiela have staged a meeting of minds to showcase a Galaxy Z Flip4 unlike any other. Every element of this special edition focuses on Margiela’s originality and values — inside and out — highlighting the authentic core and substance of the brand.

Creating a Radical Design

Elements of Maison Margiela’s iconic design philosophy were thoughtfully extended to many aspects of the Galaxy Z Flip4 Maison Margiela Edition — from the phone itself to its UX, covers and packaging.

• Galaxy Z Flip4: Maison Margiela’s signature solid white color with a matte finish was “weaved” into the smartphone with a drop of grey to create the optimal shade of white. The phone also embraces Maison Margiela’s décortiqué technique, which strips back an object’s outer layers to expose its core, featuring fine, translucent lines which signify the internal circuits of the phone.
• UX: A completely new UX design, including wallpaper artworks and icons, have been tailor-made for this special edition. The paintbrush artwork was designed with an advanced 3D modelling technique to capture the texture of a rough brush stroke. The inverted phone also captures the scanning motion of an X-ray to create a see-through look.
• Accessories: The special edition comes with two iconic phone cases. First, a unique leather cover that reflects the house’s iconic bianchetto technique, which reduces an object down to the simple beauty of a white canvas and its four stitches emblem, which signifies anonymity. The case is overpainted to create a unique texture to act like a canvas which could change over time. The second cover is a spin on Maison Margiela’s emblematic numeric coding ring, evoking the house’s DNA.

The box is a work of art in itself, playing with the house’s revisited idea of inversion and exposing the rough surface of the inner pulp material to provide a packaging design that has never been seen before.

“Samsung and Maison Margiela both believe in breaking with convention and allowing people to celebrate their individuality, and this is no exception. With this collaboration, which combines groundbreaking technology and a unique design, we want you to be able to express your true authentic selves and celebrate what makes you unique,” said Stephanie Choi, EVP & CMO of Mobile eXperience Business at Samsung Electronics.

Availability

An exclusive Samsung Galaxy Z Flip4 Maison Margiela Edition will be available in select markets including China (Hong Kong), France and Korea, starting from December 1^st, 2022.

To find out more about the Galaxy Z Flip4, visit www.samsung.com/global/galaxy/galaxy-z-flip4/.

Samsung Electronics has released a teaser video previewing a collaboration between Samsung Electronics and Maison Margiela, showcasing a beautiful combination of technology and haute couture. More details are coming on November 9 (KST). Check out the teaser video for yourself below.