Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. The program supports the development of ideas from all areas of the business.

Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy.

The five new startups include:

• Blockbuster – A video editing application that allows content creators to easily apply computer graphics(CG) and 3D effects to videos with their smartphones and that utilizes the patented Blockbuster algorithm to generate realistic 3D CG effects by converting 2D scenes into 3D layers.

• Hyler – A smart highlighter that allows analog text to be digitized and transferred to mobile devices. By highlighting with Hyler, users can easily collect information and interact with it through the Hyler app. For instance, the app’s extensive ‘search’ mode provides word information from a range of search engines and dictionaries that are directly linked to the app.

• Haxby – A smart study note service that records incorrect answers from workbooks and recommends worksheets based on the learner’s ability level. Features an AI algorithm that identifies the user’s competence level for each subject and provides customized worksheets to improve learning.

• SunnyFive – A window-shaped lighting device that produces artificial sunlight, allowing the user to enjoy the full spectrum of light produced by the sun’s natural passage through the sky during the day. Helps users synthesize vitamin D while they are indoors or in low-lit places without having to worry about skin aging or sunburn, and allows for brightness and color adjustment via the app.

• RootSensor – A new type of sensor that records daily UV exposure and utilizes its wide incident angle to minimize detection loss. Can be integrated into wearable devices, smart cars and smart buildings, where it provides a UV monitoring system that records accumulated UV exposure and provides information on skin condition and vitamin D production.

The C-Lab spin-off program provides startups with the investment and business consulting needed to help them grow. Samsung also provides a five-year window during which employees who launch startups can return to their jobs if their endeavors prove unsuccessful, meaning that individuals can embark on their entrepreneurial projects without having to fear that they are risking their careers.

As a result, 163 employees have established 45 startups since the inception of the C-Lab program. Not only have these companies raised 45 million USD in funding over the years, but their value has more than tripled compared to the time at which they were spun off.

C-Lab spin-off ‘Breathings’ launched a Kickstarter crowdfunding campaign on April 21st for its ‘BULO’ breath analysis device for intelligent training, and has since raised over 72,000 USD for the project. Meanwhile, ‘Kitten Planet’, which launched ‘Brush Monster’ — a smart toothbrush that uses an AR guide to educate kids on how to brush effectively — is looking to expand its business into dental care for adults. Finally, ‘Mangoslab’ — which also got its start through C-Lab — recently released ‘Nemonic Mini’, a portable printer that prints memos onto sticky notes without the need for toner. In February Samsung selected Mangoslab’s Nemonic Mini as a special giveaway item for customers who pre-ordered the Galaxy S20 in South Korea.

“Including these five companies, a total of 45 C-Lab alumni startups have been created as a result of the C-Lab program,” relates Inkuk Hahn, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “These results illustrate Samsung’s commitment to investing in employee-driven innovation and promoting the South Korean startup ecosystem. Going forward, we will continue working to unlock Samsung employees’ potential for creative innovation while encouraging the entrepreneurial spirit.”

Summary

• Yongsoo Jeong, CEO of Mangoslab, made up his mind to leave Samsung Electronics to launch his own spin-off after deciding he had the right people
• Mangoslab’s flagship product ‘nemonic,’ a mini printer that merges digital technology into the analogue experience of sticky notes, started from a project within Samsung but evolved into so much more after continuous input from the experts that Jeong assembled
• Mangoslab continues to enhance nemonic’s user experiences, listening to their loyal customers’ advice
• Jeong hopes to eventually part ways with his partners, smiling as he would help them spin their own businesses off

Yongsoo Jeong was stuck in a dilemma – Should I continue to work at Samsung Electronics or start my own company? Jeong reached out to people who had the same mindset as himself and sought advice.

Jinah Kim, a colleague he previously worked with, remained optimistic even when his current C-Lab project fell through. Sangyeon Kim, a software developer whom Jeong met through a friend, maintained his friendly approach. Hanjun Ko, who had the least idea what he’s signing up for, says he didn’t have a hard time deciding to join Jeong for the spin-off. “When we finished our conversation, I was ready to be a part of the team because of the mindset that he had. I knew that I could work with someone who can think outside of the box.”

Four early members of Mangoslab, creators of nemonic

In 2016, Jeong was ready and he took a leap of faith. And so together with Kim, Kim and Ko, he launched Mangoslab from an internal C-Lab project into an independent startup.

The Flagship Product – nemonic

Since spinning off from Samsung Electronics, Mangoslab has already built an impressive resume. nemonic, the company’s first product received the CES 2017 Best of Innovation Award in the Computer Accessories category. It also won Grand Prix at the Tokyo International Gift Show Spring 2018. Subsequently, Mangoslab saw its sales rapidly rise, motivating the team to keep their efforts going and growing.

nemonic is off to a great start

Mangoslab’s first flagship product, “nemonic,” is a device that instantly prints three-by-three-inch sticky notes from smartphones and tablets. Jeong and his team mapped out a vision for an evolution of the sticky note to fit the digital age; an experience that would transcend the divide in analogue and digital experiences. nemonic allows users to organize all or part of their ideas and reminders, print it out, attach it where they desire and further scribble on it as the need presents itself.

Building on planning and experience from an idea that was initially started within Samsung Electronics, Mangoslab was determined to bear the torch so many colleagues had toiled for and see the project through. When asked how the company quickly took off in just two years, Jeong said, “We built a team of experts and then trusted them wholeheartedly, focusing on supporting what they are good at.”

Fervent Recruiting

Mangoslab believes in the power of people – almost to a fault. “The starting members including myself knew that the spin-off would never make it if we had to do everything by ourselves,” said Jinah Kim, Mangoslab’s Director of Design. “We needed to survive first and in order to lead our spin-off to success, we needed more talent, experts in each respective field, to grow our company.”

Jeong looks back at the rocky recruiting process. “I had years of experience in product development from my years with Samsung Electronics. But I was not at all prepared when issues began to arise during the mass production process. So we sought to hire an expert who had decades of experience in the manufacturing field,” said Jeong. “For Sales and Marketing,” he recalls, “we found a former CEO that had his name all over the job.” The middle-aged manufacturing veteran, in his 50s, took a lot of persuading to work with people decades younger than he. As for the sales-expert-slash-ex-CEO, who was about to go on a multi-year voyage around the world, Jeong went on to literally beg him to push off his planned expedition and join Mangoslab’s cause.

Employees spell out M, for Mangoslab, with their fingers in front of their office in Pangyo, Korea

Other recruits, who were asked to join a startup with not much guarantee, required similar degrees of due diligence. When asked what they’re expected of, Jeong simply says: “Keep doing what you do best.” Today, thanks to Jeong and the company’s continuous efforts, Mangoslab employs 23 members – three additional Samsung Electronics alumni and sixteen ‘external’ recruits – and the company prides itself in having zero dropouts (so far).

Full Empowerment

Similar to their recruiting philosophy, Mangoslab says they believe in letting their people do their jobs. Each person in a small company is the driving force for their cause and Mangoslab’s leaders are determined to see this idea through.

“I realized that it’s better to let each team make decisions like an individual startup,” says Jeong. “You need to let the managers enjoy what they’re doing. A big part of that is relieving them of bureaucratic processes. So for each team, we have a leader that makes decisions and about four members per team to share the burden and learn from each other.”

For example, nemonic is the only mini-printer in the market with a 3-inch module while competing products use a cost-efficient 2-inch module – the result of a product planner’s market insight; a 21 year-old marketer spearheaded a local awareness campaign on social media – an initiative that may not have made it through layers of bureaucracy many office workers run into; the charismatic director of manufacturing was left free to literally run around the factory in his sleeveless undershirt, solving problems as they sprouted.

A very successful awareness campaign involved printing out over 2,000 notes on nemonic to put together a mosaic of a popular comedian

The expertise-comes-first philosophy also manifested itself in product design. Mangoslab initially focused on developing a product that is easy to manufacture. But as the experienced designer attested to providing a premium experience, management agreed to changing the design despite the additional components and steps in assembly it would invoke. As a result, nemonic adopted an unprecedentedly high quality automatic cutter that gives you a clean square finish instead of tear-off edges like cash register receipts. It also features a patented technology that straightens the prints so they don’t curl up.

The top side of nemonic printers are designed so the curves interlock for all four directions

Similarly, the final product features a curvy top rather than a flat square. Jeong trusted the designer’s expertise and decided to go with the design that resembles the shape of swirling paper, reminding the main element that the printer itself symbolizes. Last year, nemonic nabbed the Good Design Award at the Design Intelligence Award ceremony.

Focus on People – Customers, Also

Another important pillar in Mangoslab’s philosophy is sincerity. Jeong and his team are fixated on listening to what their loyal customers have to say. Ideas for updates and additional products have sprung from this process.

“A user who was preparing for the National Teacher Certification Exam in Korea left a request on our homepage,” Jinah recalls. “She was using our product to print test questions she got wrong and make notes for future reference. She wanted us to create a dedicated feature for that.”

Mangoslab created designated apps and features to help students keep track of test problems they answered incorrectly

It’s a popular practice in Korea and Japan to keep a record of the wrong answers a student made in standardized tests. This rang a bell for the Mangoslab and they decided to pursue the idea that resulted in a separate app  helping users separate the desired content from the white background and allowing them to print out clear copies of problems from the tests they took.

The software team also found that some users were business owners who wanted to print quick notes, with personalized messages for their customers, to slap on their deliveries. Some café owners used nemonic instead of industrial point-of-sales systems, to instantly print incoming orders for their baristas – notes that can then be stuck on beverage cups to prevent mix-up.

Ultimate Goal: to Spin Off Mangoslab’s Own Startups

While it may sound uncanny for a startup with 23 employees, CEO Yongsoo Jeong stresses that the main goal for his company is to part ways with each other, smiling. The starting members agreed on three major goals when spinning off from Samsung Electronics. The second and third goals are to create products that consumers love from their hearts and to make nemonic a household brand in the mini printer market.

“The first and most important goal is to part ways smiling,” says Jeong. “If our employees want to leave, we want them to do so knowing that they’ve accomplished their share here and are appreciated. Most ideally, I want to commission them with their own businesses – like how Samsung helped me establish my own business. I learned about entrepreneurship with my C-Lab project and wish to bless my employees with the same kind of opportunity.”

This article is the second of a four-part series to celebrate the three-year anniversary of the C-Lab spin-off program. For more information, tap the image below: