“With the growing volume of high-resolution content generated from gadgets such as drones, action cameras and DSLR cameras, professional creators should be able to work with large–sized content seamlessly, whether they are writing, reading or transferring their data,” said Hangu Sohn, Vice President of Memory Brand Product Biz Team at Samsung Electronics. “As creators rely on high speed and performance of the memory cards, the new Samsung PRO Ultimate significantly reinforces such needs through enhanced controller technologies and multi-proof protection features.”

Best-in-Class Read and Write Speeds With UHS-I Interface

The PRO Ultimate underscores Samsung’s technical innovations, setting an industry-leading standard with read speeds of up to 200MB/s, the maximum speed achievable through the UHS-I interface and write speeds of 130MB/s. These reliable high-performance read/write speeds, regardless of capacity, allow for the seamless transfer of heavy-duty files such as 4K ultra-high definition (UHD) and Full HD (FHD) video with Video Speed Class 30 (V30) support.

To meet consumer needs for the ability to manage large volumes of content and quick transfers to other devices, the PRO Ultimate microSD card showcases an Application Performance Class 2 (A2), facilitating high performance for random read and write operations as well as multi-tasking capabilities.

Increased Reliability and Durability

The Samsung PRO Ultimate provides professional photographers and creators with reliable performance, thanks to the controller’s enhanced Error Correction Code (ECC) engine and multi-proof protection features that ensure safer data storage over extended periods.

With an upgrade to the ECC’s Low Density Parity Check (LDPC) code from a 1-kilobyte (KB) to a 2KB engine, the PRO Ultimate offers enhanced durability for a higher volume of write-and-erase cycles.

The PRO Ultimate passes the industry’s most rigorous test settings and offers worry-free usage even in challenging environments, with features such as water protection for up to 72 hours in two meters of depth, drop-proof design from heights of up to five meters, wear-out protection for up to 10,000 swipes, as well as X-ray and magnetic protection. It can also operate in extreme temperatures ranging from -25°C to 85°C (-13°F to 185°F). Additionally, the PRO Ultimate SD card provides shock protection of up to 1,500g.

Maximized Power Efficiency With 28nm Controller

A new 28-nanometer (nm) controller brings a 37% improvement in power efficiency compared to Samsung’s previous lines that include the 55nm controller. This gives consumers the ability to use their devices for extended periods without the need for frequent recharging, allowing users to make the most out of their device’s battery life.

Multi-Device Compatibility

The PRO Ultimate SD card is compatible with DSLR and mirrorless cameras, camcorders, PCs and laptops, maximizing the ability to create, edit and transfer high-performance media across multiple devices.

The PRO Ultimate microSD card offers extensive compatibility with Android smartphones, tablets, handheld game consoles, action cameras, drones, PCs and more. It is an ideal choice for professionals seeking a reliable and versatile memory card to meet their diverse needs.

General Availability

The PRO Ultimate microSD card is available in three different storage capacities of 128GB, 256GB and 512GB with manufacturer’s suggested retail prices (MSRP) ranging from $20.99 for the 128GB model to $64.99 for the 512GB card. The PRO Ultimate microSD card with the card reader ranges from $28.99 for 128GB to $72.99 for 512GB. The PRO Ultimate SD card is offered in four storage capacities of 64GB, 128GB, 256GB and 512GB, with MSRPs starting at $18.99 for 64GB to $84.99 for 512GB. The PRO Ultimate SD card with the card reader ranges from $26.99 to $92.99 for the 64GB and 512GB cards respectively.

The PRO Ultimate microSD card will be available to users worldwide starting today, while the PRO Ultimate SD card will be available worldwide in October, 2023. A card reader-included option for all capacities in both sizes will also be available to users.

The new PRO Ultimate memory cards come with a ten-year limited warranty.

Specifications

Capacity1		512GB	256GB	128GB	512GB	256GB	128GB	64GB
Interface		UHS-I
SD Standard		microSDXC			SDXC
Performance2	Read	200MB/s
	Write	130MB/s
Speed Class		U3, V30, Class 10, A2			U3, V30, Class 10
Certification		FCC, CE, VCCI, RCM
Multi-proof (7)		Water, Temperature, X-Ray, Magnet, Drop, Wearout, Shock3
Warranty		Limited 10-year warranty

¹ 1GB = 1,000,000,000 bytes (1 billion bytes). Actual usable capacity may vary.
² Up to 200MB/s read speeds, engineered with proprietary technology to reach speeds beyond UHS-I 104MB/s, require compatible devices capable of reaching such speeds. Up to 130MB/s write speeds, based on Samsung’s internal testing, performance may be lower depending upon host device interface, usage conditions and other factors.
³ Shock-proof is applicable to SD card only.

Constant use, however, can deteriorate a memory card’s life expectancy by as much as three months. Under certain circumstances, the recordings of always-on devices like dashcams and surveillance cameras can be absolutely crucial. Therefore, it’s important that we regularly check these devices’ memory cards’ health and replace them when necessary to prevent potential errors and data loss.

Samsung’s new PRO Endurance memory cards have been specially designed to stand up to these devices’ rigorous workloads, delivering up to five years (43,800 hours)¹ of full HD video. Each memory card benefits from advanced Samsung technologies, including the 64-layer, 256GB MLC V-NAND, as well as an exclusive controller and firmware, to offer the industry’s highest level of endurance. This allows users to record hours-long full HD and 4K video – at sequential read and write speeds of 100MB/s and 30MB/s, respectively – without fear of data loss.

Each memory card is built to withstand the types of environments that always-on recording devices are typically exposed to, which means they’re not only waterproof but designed to operate without fail in temperatures ranging anywhere from minus-25 to 80 degrees Celsius. They’re also built to protect data from the effects of X-rays and magnetic fields.²

Check out the video below to learn more about how the newest additions to Samsung’s memory card lineup safeguard important data.

¹ 64GB models offer up to 26,280 hours (3 years); 32GB models offer up to 17,520 hours (2 years)

² Waterproof: IEC 60529, IPX7; Temperature:  from -25ºC to 85ºC (-13°F to 185°F) operating; Magnetic: up to 15,000 gauss (equal to MRI); X-rays: up to 50 Roentgen (equal to airport X-ray machines)

“Consumers want to feel assured with their video surveillance solutions, and the need for longer-lasting, higher performing memory cards that can withstand extreme conditions and capture critical moments is at an all-time high,” said Un-Soo Kim, senior vice president of Brand Product Marketing, Memory Business at Samsung Electronics. “Samsung is proud to again advance what is possible in memory card technology with the introduction of the PRO Endurance, which offers security-minded consumers the industry’s highest levels of endurance and optimized read/write speeds for immediate access to critical surveillance content.”

The Samsung PRO Endurance offers 25 times higher endurance⁴ than previous speed-focused cards⁵. It also comes with an industry-leading limited warranty up to five years⁶, and sets a new standard for capacity with its 128GB⁷ of storage.

The Samsung PRO Endurance is built to withstand harsh environments and features Samsung’s 4-Proof⁸ protection, making it water, temperature, magnetic and x-ray-proof. In times of emergencies, accidents or crisis, the PRO Endurance is the reliable solution to capture the crucial moments without the risk of compromised or lost data.

The PRO Endurance memory cards are now available for purchase with manufacturer’s suggested retail prices starting at $89.99 for 128GB, $44.99 for 64GB and $24.99 for 32GB. For more information, please visit www.samsung.com/memorycard.

Key Specifications for PRO Endurance

Category	Samsung PRO Endurance
Capacity	128GB	64GB	32GB
FHD Recording	43,800 hours	26,280 hours	17,520 hours
Form Factor	microSDHC and microSDXC
Read/Write Speeds	Sequential read speeds up to 100MB/s, Sequential write speeds up to 30MB/s
Bus Speed Mode	UHS-I
4-Proof Features	Waterproof (IEC 60529, IPX7), Temperature proof, X-ray proof, Magnetic proof
Warranty	Five (5) Year Limited Warranty	Three (3) Year Limited Warranty	Two (2) Year Limited Warranty
Operating Temperatures	From -25ºC to 85ºC9

¹ Varies by capacity; 64GB model up to 26,280 hours, 32GB model up to 17,520 hours.

² Based on Full HD (1920×1080) video content recorded at 26 Mbps video support.

³ Performance results are based on internal testing conditions. Read/write speeds may vary by host device.

⁴ Based on continuous recording capability.

⁵ Based on internal tests comparing different Samsung cards.

⁶ Varies by capacity; 64GB model up to 3-years, 32GB model up to 2-years. Warranty for SD adapter is limited to one year. For specific details, please visit www.samsung.com/support.

⁷ Actual usable storage capacity is measured with SD Formatter 3.1 tool with FAT file system and may be less than labeled capacity.

⁸ Waterproof: IEC 60529, IPX7; Temperature:  from -25ºC to 85ºC (-13°F to 185°F) operating; magnetic: up to 15,000 gauss (equal to MRI); X-rays: up to 50 Roentgen (equal to airport X-ray machines).

⁹ Withstands -25°C to 85°C (-13°F to 185°F) operating, -40°C to 85°C (-40°F to 185°F) non-operating.

Samsung Electronics unveiled its newest memory card globally—the PRO Plus 128GB microSD card. Built with Samsung’s advanced MLC NAND flash solution, this 128GB memory card provides a powerful new standard for advanced multimedia memory solutions, delivering the highest speed and storage capacity currently available for the growing consumer base using action cameras, drones, premium smartphones and DSLRs with 4K recording and playback feature.

With the introduction of its new 128GB microSD card, Samsung provides consumers with the highest level of memory card solution that smoothly captures heavy-loaded, high-resolution video, photography and multimedia contents for use in today’s mobile devices.

“With the influx of advanced technologies like action cameras and drones, consumers are expecting more out of their memory cards,” said Un-Soo Kim, Senior Vice President of Branded Product Marketing, Memory Business at Samsung Electronics. “We are seeing a fast increase in 4K UHD video recording and playback, and therefore a growing need for higher memory storage volume and faster transfer speeds. The introduction of our PRO Plus128GB microSD delivers on Samsung’s commitment to create best-in-class memory cards that meet the rapidly evolving needs of today’s consumers, as well as strengthens our leadership in branded memory products.”

The PRO Plus 128GB microSD is the newest addition to Samsung’s PRO Plus lineup, which was first introduced in 32GB and 64GB versions in May 2015. The 128GB microSD features the highest-quality MLC NAND flash memory and UHS-I Speed Class 3 (U3) and Speed Class 10 support, offering the industry’s fastest speeds of up to 95MB/s and 90MB/s for read and write respectively.

The new PRO Plus 128GB microSD is ideal for use in high-end smartphones and tablets, as well as fulfilling the security, capacity, performance and environment requirements inherent in newly emerging audio and video consumer electronics, specifically action cameras and drones. The new memory card is equipped to handle storing and transferring professional-grade photos and 4K UHD video recording and playback. It can record up to three hours and 50minutes of 4K UHD video or 16 hours and 20 minutes of Full HD video in action cameras without the need to change or replace the memory card. In addition, the PRO Plus 128GB microSD can store a maximum of 10,940 photos or 30,670 MP3 songs based on Samsung’s estimated user settings and configurations.

The PRO Plus 128GB microSD card is designed to be compatible with any device that has a microSD slot, and is equipped with the recently upgraded Samsung 4-proof features, which include waterproof (IEC 60529, IPX7), temperature proof, X-ray proof, and magnetic proof protection. It comes with a 10 year limited warranty and is guaranteed to survive operating temperatures from -25°C to 85°C (-13°F to 185°F) and non operating temperatures from -40°C to 85°C (-40°F to 185°F). Data stored on the card will not be affected by X-rays and will resist up to 15,000 gauss magnetic force—the equivalent of a high-field MRI scanner.

Samsung will now offer the new PRO Plus 128GB microSD memory card in more than 50 countries including China, Europe, Korea, U.S., and other regions. For more information on Samsung’s memory card offerings and testing conditions please visit www.samsung.com/memorycard.