The Q8F is the flat screen counterpart to the previously launched curved screen lineup Q8C. Samsung is expanding its QLED TV line-up in Europe as it seeks to solidify its leading position in the global premium TV market. The new 43-inch version of The Frame combines both technology and art to provide consumers with design value that enables them to personalize and elevate smaller living spaces.

“We are proud to introduce a flat version of the Q8 in response to demand from European consumers seeking premium, flat and mid-size TVs,” said Sang-ho Cho, Vice President of the Visual Display Business at Samsung Electronics. “Our extended QLED TV lineup as well as 43-inch version of The Frame ushers in new possibilities for televisions with their innovative technology and beautiful design, reflecting consumer lifestyles.”

Fortifying its Leading Position in the Premium TV Market

With the addition of the Q8F models, Samsung’s 2017 QLED TV lineup in Europe has been expanded to 14 models. Samsung’s offering, with the Q9, Q8, and Q7 QLED TV models, represents the most comprehensive line-up of premium TVs ranging from 49 to 88-inches in size and includes eight flat and six curved screen sets. The Q8F models, in particular, are the first flat screen models in Samsung’s QLED TV Q8 line-up.

Using metal quantum dot technology, Samsung QLED TVs produce the most accurate colors regardless of scene brightness level. This unique characteristic was verified with a “100 percent Color Volume” by VDE (Verband Deutscher Elektrotechniker), the global standard certificate authority in Germany. The QLED TV’s Invisible Connection, a transparent optical cable that is only 1.8 mm in diameter, eliminates the tangled clutter of cables, and its No Gap Wall-mount allows the television to be mounted flush against a wall and fit seamlessly into various spaces.

The new 43-inch model of The Frame completes the lifestyle TV’s lineup, which currently consists of 55- and 65-inch models. Through its Art Mode function, The Frame, in addition to serving as a TV, doubles as a home décor element displaying both works of art as well as personal photographs. Through The Frame’s Art Store, users will soon be able to access about 1,000 prominent art pieces from world famous galleries and museums including the LUMAS, Saatchi Art, Sedition and Prado Museum.

The Q8F models will be immediately available following its introduction at IFA, and the 43-inch version of The Frame will be available in Europe starting in October, with the products to be introduced elsewhere on a phased basis. The new Q8F is available at a suggested retail price of EUR 2,599 (55-inch) and EUR 3,599 (65-inch), and the 43-inch The Frame at EUR 1,499.

Catching the Eyes of IFA Attendees with Enhanced HDR10+ Technologies

Samsung will demonstrate its QLED and HDR10+ TV technologies at the QLED and HDR10 Summit, which is being co-hosted by display market research publisher Insight Media. HDR10+ provides unprecedented picture quality for displays with brightness, color and contrast automatically optimized for each scene. The Summit will detail how with HDR10+ dynamic tone mapping, every scene is individually enhanced to bring-to-life vibrant visuals and colors that allow viewers to enjoy content just the way the filmmaker or director intended.

At the Summit, Samsung will also discuss its new partnership with 20th Century Fox and Panasonic Corporation to create an open, royalty-free dynamic metadata platform for HDR10+. The three companies will form a licensing entity in January 2018 and offer royalty-free metadata to content companies, UHD TV, Blu-ray players/recorders and set-top box manufacturers, as well as SoC (System on Chip) vendors.

“Our goal is always to provide consumers with the best possible viewing experience through the latest technology and innovation,” said Jongsuk Chu, Senior Vice President of the Visual Display Business at Samsung Electronics. “With our latest advanced HDR10+ technology and QLED TV, we hope to make enhanced picture quality with richer colors and deeper contrast easily accessible to users across a variety of content.”

20^th Century Fox, Panasonic Corporation and Samsung Electronics announced today a new partnership to create an open, royalty-free dynamic metadata platform for High Dynamic Range (HDR) through an associated certification and logo program, tentatively called HDR10+. Together, the three companies will form a licensing entity that will begin licensing the HDR10+ platform in January 2018. The entity will license the metadata broadly to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee.

“As leaders in home entertainment content and hardware, the three companies are ideal partners for bringing HDR10+ into the homes of consumers everywhere,” said Jongsuk Chu, Senior Vice President of the Visual Display Business at Samsung Electronics. “We are committed to making the latest technology available in our TVs and are confident that HDR10+ will deliver premium quality content and enhance the way you experience television programs and movies in the home.”

HDR10+ is a cutting-edge technology, building upon the benefits of HDR televisions, which offers the best possible viewing experience for next generation displays. HDR10+ provides unprecedented picture quality on all displays with brightness, color, and contrast automatically optimized for each scene. In previous iterations, static tone mapping applied a fixed enhancement across an entire piece of content. With HDR10+ dynamic tone mapping, every scene is individually enhanced to bring to life vibrant visuals and achieve unprecedented picture quality. This new enhanced visual experience will allow consumers to see pictures that match the intention of filmmakers.

“HDR10+ is a technological step forward that optimizes picture quality for next generation displays,” said Danny Kaye, Executive Vice President at 20th Century Fox and Managing Director of the Fox Innovation Lab. “HDR10+ provides dynamic metadata, which precisely describes every scene to deliver unprecedented picture quality. Working in partnership with Panasonic and Samsung through the Fox Innovation Lab, we are able to bring new platforms like HDR10+ to the market that more accurately realize the vision of our filmmakers beyond the theater.”

There are several key benefits for partners who wish to adopt the platform for their HDR10+ compliant products. HDR10+ offers system flexibility, allowing a variety of partners, including content creators, content distributors, TV manufacturers and device makers, to incorporate this platform and improve the viewing experience for audiences. The HDR10+ platform was designed to allow for future development and innovation in order to deliver a more powerful technology in the years to come.

“Panasonic has a long history of working with industry leaders to develop lasting technical formats. We are delighted to work together with 20th Century Fox and Samsung to develop a new HDR format, which will bring consumers so many benefits,” said Yuki Kusumi, Executive Officer at Panasonic. “By offering considerable HDR picture quality improvements across a wider range of TVs while accelerating the amount of premium HDR content available, we expect HDR10+ to quickly become the defacto HDR format.”

This year’s IFA attendees are encouraged to visit the Samsung Electronics and Panasonic booths to learn more about HDR10+ technology.

20^th Century Fox, Panasonic and Samsung will announce further details on the license program along with a demonstration of HDR10+ technology at CES 2018.

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film. TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions as well as all third party distribution partners on DVD, Blu-ray, 4K Ultra HD, Digital HD, and VOD (video-on-demand). Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets and digital stores throughout the world.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.