The popularity of the space is indicative of the company’s strength in both the Polish and European premium appliances markets, as Samsung continues to hold significant market shares in the region.

Chef Michel Troisgros demonstrates his culinary expertise at Cook Story’s first anniversary event

Delighting in Discovery

The space brings together modern Samsung solutions and a passion for cooking. At the space, chefs and guests alike can use a range of innovative Samsung appliances. The Dual Cook Flex Oven, for example, allows cooks to partition the oven to bake two dishes simultaneously, in different modes and at different temperatures.

Olaf Krynicki, Head of Communication at Samsung Electronics Poland, explains Samsung’s vision for the kitchen, introducing intelligent home appliances that make life easier, such as the Family Hub refrigerator

Visitors to Cook Story by Samsung also have the opportunity to experience the smart Family Hub refrigerator. The appliance connects to other smart devices in the house, via a touchscreen panel, giving users the ability to manage their home more effectively, as well as providing an ideal environment for storing food, with intuitive tools that make it easy to plan and prepare meals.

A Hub of Innovation

As the largest home appliance market in Eastern Europe, Poland is an apt setting for the experience showroom, Cook Story by Samsung. The country represents one of key markets for Samsung, from which the company also operates a production base, supplying appliances to Europe.

Samsung has operated a production base in Poland since 2010

In particular, Samsung’s QuickDrive washing machine has experienced success in the Polish market. The washing machine dramatically reduces the amount of time it takes to do laundry, without compromising performance. Since 2012, Samsung has also had the largest share of both the Polish and the global refrigerator markets.

As Samsung confirms its commitment to the home appliances market in Europe, the company has also showcased its built-in and premium home appliances at key events this year, such as IFA in Berlin and Eurocucina in Milan.

Reflecting on the overall growth of Samsung’s premium appliances in the European market, Vice President of Samsung’s Digital Appliance Business, Taehwan Hwang said: “Samsung’s experience showroom, Cook Story, highlights our innovative technologies, as well as the way our built-in and premium home appliances reflect the demands of local consumers. We constantly strive to create products with real value for users.”

Troisgros presenting a cooking demonstration at Cook Story by Samsung. He served guests his “Saumon à l’oseille” and “Pana-fritta au cèpe” at the event

The newest member of the Club des Chefs, Michel Roux.

Samsung’s “Chef’s Table with Family Hub” event invited IFA 2016 attendees to enjoy a world-class lunch, courtesy of the Samsung and the new Family Hub refrigerator.

The gastronomic event transformed the heart of Samsung’s expansive booth into an intimate kitchen where three of the Club’s Michelin-starred members whipped up top-notch cuisine and demonstrated how, with the Family Hub refrigerator, you can too.

Launched in 2013, the Club des Chefs invites culinary masters from around the world to share their cooking expertise and contribute to the designs of innovative appliances like the touchscreen refrigerator. Over the course of the September 2 showcase, guests were shown how Family Hub’s intuitive interface and comprehensive suite of apps are redesigning the kitchen experience by reimagining the role of the our most important appliance.

Guests to the cooking show were greeted by their host, Byungsam Suh, Samsung Electronics Head of Digital Appliances Business. Mr. Suh began by spotlighting Family Hub’s unique ability to streamline food management, kitchen entertainment and family communication, before yielding the stage to the culinary masters.

After their introductions, Chefs Michel Troisgros, Elena Arzak and Michel Roux set to work. As they waited, guests were given an overview of some of Family Hub’s key functions, including inner-view cameras, digital food labeling, music playback, TV mirroring, photo and memo collaboration and recipe apps.

One of most exciting features was the new Club des Chefs app, which offers cooking insight, recipes and hands-on appliance demos straight from the chefs. Helping people feel more at home in their kitchen, and providing them with the tools to prepare delicious meals together.

The Club des Chefs’ newest member, Chef Michel Roux, found that aspect of the Family Hub particularly appealing. “Family dining is so important,” said Roux. “To put aside some time to be with your family, to cook and to eat together.

“I have always cooked with my parents, and I’ve cooked with my child as well, so for me it’s natural. But I think we have to get this message across that it can be so much fun. It’s a way of bonding and socializing, and we learn a lot more from each other.”

Each chef’s recipe—Chef Roux’s grilled tiger prawn appetizer, Chef Troisgros’ bifteck with spices main course and Chef Arzak’s chocolate with crispy milk dessert—is part of the Club des Chefs app. And, as Chef Roux pointed out, it’s an ever-expanding selection.

“I have so many dishes I want to put on the Club des Chefs app,” says Michel Roux. Check out his interview with Samsung Newsroom below:

Check out the highlights of the exhibition below!

Samsung’s “Chef’s Table with Family Hub” welcomed approximately 70 lucky guests for a delicious lunchtime show.

Guests were given blue boutonnieres and bracelets to wear during the party. Like most of the décor, they were signature Samsung blue.

Samsung Electronics’ Head of Digital Appliances Business, Byungsam Suh, greets guests to the event, highlighting Family Hub’s unique ability to streamline food management, kitchen entertainment and family communication.

Michel Troisgros, President of the Club des Chefs.

Three-star Michelin chef Elena Arzak.

Chefs Michel Troisgros, Michel Roux and Elena Arzak prepare their world-class cuisine.

Guests take in the gastronomic show.

The appetizer was grilled tiger prawns with cucumber salad and pistachio yogurt dressing—available on the Club des Chefs app, courtesy of Chef Michel Roux.

Guests eagerly await their meal.